{"id":7179,"date":"2024-08-12T08:00:00","date_gmt":"2024-08-12T08:00:00","guid":{"rendered":"https:\/\/obypay.com\/?p=7179"},"modified":"2025-09-26T07:45:01","modified_gmt":"2025-09-26T07:45:01","slug":"programme-de-fidelite-digital-alternative-ecologique-carte-papier","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/programma-fedelta-digitale-alternativa-ecologica-carte-cartacee\/","title":{"rendered":"Programma fedelt\u00e0 digitale: l'alternativa ecologica alle carte cartacee"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7179\" class=\"elementor elementor-7179\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tL'impatto ambientale delle carte fedelt\u00e0 cartacee\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPerch\u00e9 scegliere un programma di fidelizzazione digitale?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPassate alle carte fedelt\u00e0 digitali con Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" 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fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>In media, trasportiamo <\/b><a href=\"https:\/\/www.observatoire-fidelite.com\/barometre-de-la-fidelite\" target=\"_blank\" rel=\"noopener\"><b>7 carte fedelt\u00e0<\/b><\/a><b> carta nel nostro portafoglio.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Compatti, discreti e pratici, promettono sconti e regali, ma magicamente scompaiono e riappaiono in briciole sul fondo della lavatrice.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dietro la loro apparente semplicit\u00e0, le carte fedelt\u00e0 cartacee nascondono un notevole impatto ambientale: deforestazione, consumo di acqua, emissioni di CO\u2082, rifiuti difficili da riciclare. <\/span><b>Un peso massimo per uno strumento di fidelizzazione che, alla fine, rimane limitato e restrittivo.<\/b><\/p><p class=\"small-txt font-regular\"><b>Oggi esistono alternative molto pi\u00f9 sostenibili ed efficaci per i rivenditori: il <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programmi di fidelizzazione digitale<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Sostituendo la carta con una versione non cartacea, \u00e8 possibile ridurre l'impronta ecologica dell'azienda e migliorare la convenienza.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Ma soprattutto, si ottiene l'accesso a nuove leve commerciali: migliore conoscenza dei clienti, campagne di fidelizzazione personalizzate, comunicazione istantanea, monitoraggio in tempo reale, ecc.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quindi, dobbiamo continuare ad affidarci alla carta fedelt\u00e0 cartacea o passare al programma digitale, pi\u00f9 ecologico ed economico?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tL'impatto ambientale delle carte fedelt\u00e0 cartacee\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le carte fedelt\u00e0 in cartone sembrano innocue. <\/span><b>Tuttavia, la loro produzione richiede un elevato consumo di risorse naturali e ha un notevole impatto ambientale.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\"La produzione di una singola carta consuma da 1 a 2 litri di acqua, 30 sostanze chimiche ed emette 1 grammo di CO\u2082. 80% di queste carte distribuite finiscono nel cestino o vengono perse dopo una media di 4 giorni\".\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">R\u00e9mi Goutarel<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Ingegnere dello sviluppo sostenibile e cofondatore di Glibl<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Rapido spreco di risorse\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Mentre i 407.000 ristoranti francesi (<\/span><a href=\"https:\/\/obypay.com\/it\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/it\/panetterie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">panifici<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/soluzione-digitale-per-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aree di ristoro<\/span><\/a><span style=\"font-weight: 400;\">) stampano ciascuno 1.000 carte all'anno, pari a oltre 450 milioni di litri d'acqua. <\/span><b>Tutto questo per biglietti che, nella stragrande maggioranza dei casi, finiscono per essere dimenticati o buttati via pochi giorni dopo essere stati distribuiti.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUno strumento insostenibile e inefficace\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A parte la questione ecologica, la breve durata di vita dei biglietti cartacei li rende poco rilevanti in termini di fidelizzazione.<\/b><span style=\"font-weight: 400;\"> Costi di stampa ricorrenti, gestione logistica ingombrante ed efficacia limitata quando i supporti scompaiono dal portafoglio del cliente dopo una settimana.<\/span><\/p><p class=\"small-txt font-regular\"><b>In breve, i biglietti di carta sono altrettanto dannosi per l'ambiente quanto per le attivit\u00e0 dei rivenditori.<\/b><span style=\"font-weight: 400;\"> Per questo motivo vale la pena di valutare soluzioni alternative pi\u00f9 utili a lungo termine, come i programmi di fidelizzazione digitale.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20.png\" alt=\"Tronchi accatastati in un sito di deforestazione. I tronchi appena tagliati sono allineati in file, a testimonianza del recente abbattimento di una foresta. Lo sfondo mostra una distesa di terra spoglia, cosparsa di ceppi e rami lasciati dai macchinari per il disboscamento.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20.png 1184w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-300x196.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-1024x669.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-768x502.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-760x497.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-480x314.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-320x209.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-160x105.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/Capture-decran-2025-09-26-a-09.37.20-80x52.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 65.371621621622%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPerch\u00e9 scegliere un programma di fidelizzazione digitale?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tRiduzione delle emissioni di CO\u2082 e logistica della carta\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Stampare, trasportare, conservare e poi smaltire le carte fedelt\u00e0 cartacee genera emissioni di CO\u2082 in ogni fase.<\/b><span style=\"font-weight: 400;\"> Il passaggio al digitale elimina tutta questa logistica.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Non \u00e8 pi\u00f9 necessario ristampare interi stock di carte ogni volta che si esauriscono: si possono ridurre i movimenti degli ordini, le consegne e gli sprechi.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Risparmia tempo, denaro e impronta di carbonio.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tZero sprechi fisici: niente pi\u00f9 schede perse o scartate\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>In media, un biglietto cartaceo scompare dal portafoglio dei vostri clienti in meno di una settimana.<\/b><span style=\"font-weight: 400;\"> Ci\u00f2 significa che il denaro speso per la stampa finisce nel cestino. Con una carta digitale, non ci sono pi\u00f9 perdite o sprechi. I clienti possono accedervi dal proprio telefono, sempre a portata di mano.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Eliminate gli sprechi inutili e guadagnate in affidabilit\u00e0.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAccesso immediato: convenienza e maggiore coinvolgimento dei clienti\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Con una carta dematerializzata, i vostri team non devono pi\u00f9 distribuire, timbrare o sostituire le carte. I clienti possono iscriversi in pochi secondi, in modo completamente autonomo dal proprio cellulare. <\/span><b>L'accesso \u00e8 immediato e l'impegno pi\u00f9 forte, perch\u00e9 la carta digitale non si perde e segue il cliente ovunque.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tTracciamento e personalizzazione dei clienti utilizzando i dati del CRM\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Mentre la carta cartacea non fornisce alcun dato, la carta digitale registra ogni interazione.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u00c8 possibile accedere a informazioni rilevanti: frequenza delle visite, carrello medio, preferenze dei consumatori. Questi dati alimentano il vostro <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Database CRM<\/span><\/a><span style=\"font-weight: 400;\"> e consentono di creare <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagne mirate<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Non distribuite pi\u00f9 premi a caso: adattate le vostre offerte al comportamento effettivo dei vostri clienti.<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/fidelizzazione-ristorazione-cosa-funziona\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fidelizzare il settore della ristorazione: cosa funzioner\u00e0 davvero nel 2025?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tBonus: risparmio sui costi di stampa\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La stampa dei biglietti ha un costo ricorrente: carta, inchiostro, plastificazione, consegna. <\/span><b>Sulla scala di un ristorante o di una rete, il conto sale rapidamente.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Soprattutto perch\u00e9 negli ultimi anni i prezzi della carta sono aumentati costantemente:<\/b> <a href=\"https:\/\/www.imprimez-vos-brochures.fr\/blog\/crise-du-papier-point-sur-la-situation-fin-avril-2022-1-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la polpa \u00e8 passata da 46 a 54% tra il primo trimestre del 2021 e l'inizio del 2022<\/span><\/a><span style=\"font-weight: 400;\">.. E la tendenza non si sta invertendo: <\/span><a href=\"https:\/\/pcigroup.com\/2025-paper-prices-trends-for-print-and-mail\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nel 2025, un ulteriore aumento di circa 1,7% \u00e8 gi\u00e0 stato annunciato<\/span><\/a><span style=\"font-weight: 400;\">guidato da un'inflazione persistente.<\/span><\/p><p class=\"small-txt font-regular\"><b>Con un programma di fidelizzazione digitale, queste spese scompaiono.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si paga un canone di abbonamento mensile stabile e prevedibile, a differenza dei costi variabili associati alla stampa regolare e al rifornimento.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u00c8 un costo pi\u00f9 semplice da inserire nel budget.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>E queste risorse risparmiate possono essere reinvestite nel vostro <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>campagne di marketing<\/b><\/a><b> e migliorare l'esperienza del cliente.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPassate alle carte fedelt\u00e0 digitali con Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La timbratura delle schede non fornisce dati, tracciamento o una visione chiara dei clienti. <\/span><b>Con un programma di fidelizzazione digitale, ottenete uno strumento che serve sia ai vostri clienti che alla vostra gestione quotidiana.<\/b><\/p><p class=\"small-txt font-regular\"><b>Ancora esitanti?<\/b><span style=\"font-weight: 400;\"> Abbiamo elencato <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/7vantaggi-carta-fedelta-digitale-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">7 buoni motivi per voltare pagina con le carte da bollo<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Volete vedere com'\u00e8 la situazione a terra?<\/b><span style=\"font-weight: 400;\"> Date un'occhiata al <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/come-una-panetteria-ha-rivoluzionato-lesperienza-del-cliente-grazie-al-digitale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Panificio Auguste &amp; Ferdinand<\/span><\/a><span style=\"font-weight: 400;\">che \u00e8 riuscita a fare il salto di qualit\u00e0.<\/span><\/p><p class=\"small-txt font-regular\"><b>E se volete parlare direttamente del vostro stabilimento e delle vostre esigenze,<\/b> <a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">siamo disponibili a discuterne qui<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\toffrire un programma di fidelizzazione\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay.webp\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay.webp 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-300x169.webp 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-1024x576.webp 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-768x432.webp 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/visuels-Obypay-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/aumentare-i-ricavi-del-proprio-ristorante-competizioni-sportive\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gare sportive e ristorazione: 5 strategie per incrementare le vendite\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Le competizioni sportive sono una vera opportunit\u00e0 per i ristoratori: pi\u00f9 clienti, pi\u00f9 atmosfera, ma anche pi\u00f9 organizzazione. Scoprite 5 strategie pratiche (e un bonus!) per sfruttare al meglio le serate delle partite, che si tratti di trasmissioni o di vendita di piatti da asporto. Dalle ordinazioni al tavolo ai programmi di fidelizzazione, fate del vostro locale il quartier generale dei tifosi per eccellenza.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/05\/Obypay-guide-borne-de-commande-restauration-rapide-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/kioski-self-order-fast-food\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Guida: tutto quello che c'\u00e8 da sapere sui terminali di ordinazione per i fast food<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Siete nel settore della ristorazione veloce e volete saperne di pi\u00f9 sui vantaggi dei chioschi? Non cercate oltre questa guida! <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-300x173.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-1024x590.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-768x442.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-18x10.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-1200x691.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-760x438.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-480x276.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-320x184.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-160x92.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/hero-home-80x46.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 57.569444444444%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/7vantaggi-carta-fedelta-digitale-ristorazione\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">7 vantaggi della carta fedelt\u00e0 digitale per i ristoranti<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Dite addio alle carte fedelt\u00e0 timbrate! Le carte fedelt\u00e0 digitali sono in arrivo e i vostri clienti non potranno pi\u00f9 farne a meno. E nemmeno voi... Ecco 7 buoni motivi per fare il grande passo.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1536x864.png 1536w, 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mb2\">Come si pu\u00f2 utilizzare l'email marketing per una rete di franchising?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>L'email marketing \u00e8 uno dei pilastri di una buona strategia digitale: modulare e flessibile, \u00e8 uno strumento potente per le reti di franchising.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise.png 1300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-760x427.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.230769230769%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/sfide-del-digital-rete-franchising\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Le sfide digitali per le reti in franchising<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Scoprite in questa guida le migliori pratiche da applicare alla vostra rete di franchising per garantire che la tecnologia digitale sia un vettore di crescita.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Riducete la vostra impronta ambientale, eliminate gli sprechi e migliorate l'esperienza dei clienti con soluzioni a rifiuti zero. Incrementate la vostra attivit\u00e0 proteggendo il pianeta. Vi raccontiamo tutto sul programma di fidelizzazione digitale e sostenibile.<\/p>","protected":false},"author":5,"featured_media":7188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[49,39],"post_sector":[60,42,55,43,51,44],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-carte-de-fidelite","post_solution-programme-de-fidelite","post_sector-bowling","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/7179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=7179"}],"version-history":[{"count":3,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/7179\/revisions"}],"predecessor-version":[{"id":10663,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/7179\/revisions\/10663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/7188"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=7179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=7179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=7179"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=7179"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=7179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}