{"id":15311,"date":"2026-10-26T11:00:19","date_gmt":"2026-10-26T11:00:19","guid":{"rendered":"https:\/\/obypay.com\/?p=15311"},"modified":"2026-10-26T11:00:21","modified_gmt":"2026-10-26T11:00:21","slug":"boulangerie-augmenter-panier-moyen","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/panificio-aumentare-scontrino-medio\/","title":{"rendered":"Achats d&rsquo;impulsion en boulangerie : comment la borne fait grimper le panier moyen"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15311\" class=\"elementor elementor-15311\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. En favorisant l\u2019achat d\u2019impulsion pour d\u00e9velopper les ventes additionnelles\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. En \u00e9largissant les occasions d\u2019achat de vos clients habituels\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tEnvie d\u2019augmenter le panier moyen de votre boulangerie ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" 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fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Con <\/b><a href=\"https:\/\/boulangerie.org\/qui-sommes-nous\/\" target=\"_blank\" rel=\"noopener\"><b>12 millions de consommateurs<\/b><\/a><b> chaque jour et <\/b><a href=\"https:\/\/www.info.gouv.fr\/actualite\/la-baguette-de-pain-patrimoine-culturel-immateriel-de-lhumanite\" target=\"_blank\" rel=\"noopener\"><b>6 milliards de baguettes<\/b><\/a><b> produites chaque ann&eacute;e, la <\/b><a href=\"https:\/\/obypay.com\/it\/panetterie\/\" target=\"_blank\" rel=\"noopener\"><b>panificio<\/b><\/a><b> est le commerce fran&ccedil;ais par excellence.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pourtant, face aux hausses des co&ucirc;ts de la farine, du beurre ou encore de l&rsquo;&eacute;lectricit&eacute;, <\/span><b>l&rsquo;affluence ne suffit plus &agrave; garantir la rentabilit&eacute;.<\/b><span style=\"font-weight: 400;\"> De quoi inciter les boulangers &agrave; faire de l&rsquo;augmentation du panier moyen une priorit&eacute; pour pr&eacute;server leurs marges.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour y parvenir, ils disposent d&rsquo;un atout : une client&egrave;le r&eacute;guli&egrave;re, qui leur fait d&eacute;j&agrave; confiance.<\/b><span style=\"font-weight: 400;\"> Lui faire d&eacute;couvrir d&rsquo;autres produits et d&rsquo;autres occasions de commander permet de d&eacute;velopper les ventes au-del&agrave; des achats du quotidien.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. En favorisant l\u2019achat d\u2019impulsion pour d\u00e9velopper les ventes additionnelles\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><a href=\"https:\/\/lesnouvellesdelaboulangerie.fr\/actualites\/enquete-a-la-decouverte-de-la-clientele-des-boulangeries\/\" target=\"_blank\" rel=\"noopener\"><b>51 % des clients ach&egrave;tent toujours les m&ecirc;mes produits en boulangerie.<\/b><\/a><span style=\"font-weight: 400;\"> Mais cela ne signifie pas qu&rsquo;ils ne peuvent pas se laisser tenter : <\/span><b>52 % se disent r&eacute;ceptifs &agrave; un achat plus impulsif<\/b><span style=\"font-weight: 400;\">, au gr&eacute; de leurs envies.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tDonner de la visibilit\u00e9 aux produits que vos clients ne pensent pas \u00e0 acheter \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le client venu acheter son sandwich se dirige directement vers la vitrine des produits sal&eacute;s.<\/b><span style=\"font-weight: 400;\"> Au passage, il longe vos desserts sans forc&eacute;ment remarquer le financier aux amandes ou votre nouvelle tartelette &agrave; la pistache. <\/span><b>Son attention est fix&eacute;e, et ces produits restent en dehors de son p&eacute;rim&egrave;tre de commande.<\/b><\/p><p class=\"small-txt font-regular\"><b>Pour susciter l&rsquo;achat d&rsquo;impulsion, ces produits doivent trouver leur place sur son parcours :<\/b><span style=\"font-weight: 400;\"> pr&egrave;s de la zone de commande ou parmi les premi&egrave;res suggestions de votre menu digital.<\/span><\/p><p class=\"small-txt font-regular\"><b>La th&eacute;&acirc;tralisation des produits consiste &agrave; travailler cette pr&eacute;sentation pour &eacute;veiller l&rsquo;envie :<\/b><span style=\"font-weight: 400;\"> jouer sur les hauteurs, l&rsquo;&eacute;clairage, les couleurs et les &eacute;l&eacute;ments de d&eacute;cor pour attirer le regard sur une s&eacute;lection. <\/span><b>En boulangerie, la mati&egrave;re elle-m&ecirc;me offre beaucoup &agrave; montrer :<\/b><span style=\"font-weight: 400;\"> le feuilletage d&rsquo;un croissant, la garniture d&rsquo;une brioche coup&eacute;e, les fruits d&rsquo;une p&acirc;tisserie de saison. <\/span><b>R&eacute;servez un emplacement identifiable &agrave; vos nouveaut&eacute;s et accompagnez-les d&rsquo;un descriptif qui souligne ce qui les rend app&eacute;tissantes.<\/b><\/p><p class=\"small-txt font-regular\"><b>Cette mise en sc&egrave;ne se prolonge sur <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><b>Kiosko self-order<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Photographiez vos propres produits en faisant ressortir leurs textures et leurs ingr&eacute;dients. <\/span><b>En compl&eacute;ment des cat&eacute;gories de votre menu, proposez <\/b><a href=\"https:\/\/obypay.com\/it\/features\/la-nostra-selezione-in-alto-nel-menu\/\" target=\"_blank\" rel=\"noopener\"><b>une s&eacute;lection du moment<\/b><\/a><b> qui &eacute;volue au fil des nouveaut&eacute;s et des saisons :<\/b><span style=\"font-weight: 400;\"> votre nouveau banana bread, un sandwich au Bleu et aux noix&hellip; <\/span><b>Vous suscitez une envie que le client n&rsquo;avait pas en entrant.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tProposer des associations adapt\u00e9es \u00e0 chaque moment de consommation \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Pour d&eacute;velopper les ventes additionnelles, partez de ce que votre client s&rsquo;appr&ecirc;te &agrave; consommer.<\/b><span style=\"font-weight: 400;\"> La personne qui ach&egrave;te son d&eacute;jeuner vous donne une occasion de lui proposer un repas complet. Celle qui commande un caf&eacute; peut se laisser tenter par une gourmandise pour l&rsquo;accompagner.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Au petit-d&eacute;jeuner,<\/b><span style=\"font-weight: 400;\"> proposez une boisson chaude avec une viennoiserie.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Au d&eacute;jeuner,<\/b><span style=\"font-weight: 400;\"> associez le sandwich ou la salade &agrave; une boisson et &agrave; un dessert.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Au go&ucirc;ter,<\/b><span style=\"font-weight: 400;\"> accompagnez un cookie ou une part de g&acirc;teau d&rsquo;une boisson.<\/span><\/p><p class=\"small-txt font-regular\"><b>Soignez aussi la fa&ccedil;on de pr&eacute;senter l&rsquo;offre.<\/b><span style=\"font-weight: 400;\"> Avec une formule, affichez clairement les produits inclus et le prix total pour que le client puisse appr&eacute;cier l&rsquo;int&eacute;r&ecirc;t de compl&eacute;ter sa commande. <\/span><b>Privil&eacute;giez des associations dont le prix reste attractif, tout en pr&eacute;servant votre marge.<\/b><\/p><p class=\"small-txt font-regular\"><b>La <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><b>Kiosko self-order<\/b><\/a><b> permet de proposer ces compl&eacute;ments au cours de l&rsquo;achat, gr&acirc;ce aux <\/b><a href=\"https:\/\/obypay.com\/it\/features\/push-prodotti-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><b>suggerimenti automatici di prodotti<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Apr&egrave;s le choix d&rsquo;un sandwich, proposez de passer en formule, avec les visuels des boissons et des desserts disponibles. <\/span><b>L&rsquo;achat suppl&eacute;mentaire s&rsquo;inscrit alors dans le repas que le client est en train de composer.<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/blog\/panetteria-gestire-ordini-pausa-pranzo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Au comptoir, cette proposition d&eacute;pend de la disponibilit&eacute; de l&rsquo;&eacute;quipe, particuli&egrave;rement sollicit&eacute;e &agrave; l&rsquo;heure du d&eacute;jeuner.<\/span><\/a><span style=\"font-weight: 400;\"> Sur la borne, elle est int&eacute;gr&eacute;e au parcours de commande pour que chaque client ait l&rsquo;occasion de d&eacute;couvrir les compl&eacute;ments propos&eacute;s et de les ajouter &agrave; son panier.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/panificio-ibrido-come-sfruttare-ogni-momento-della-giornata\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Boulangerie hybride : comment exploiter chaque temps fort de la journ&eacute;e<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/Capture-decran-2026-10-26-a-11.49.19.png\" alt=\"Borne de commande Obypay install\u00e9e dans la boulangerie caf\u00e9 Mamatte\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/Capture-decran-2026-10-26-a-11.49.19.png 441w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/Capture-decran-2026-10-26-a-11.49.19-202x300.png 202w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/Capture-decran-2026-10-26-a-11.49.19-8x12.png 8w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/Capture-decran-2026-10-26-a-11.49.19-320x476.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/Capture-decran-2026-10-26-a-11.49.19-160x238.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/Capture-decran-2026-10-26-a-11.49.19-80x119.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 148.75283446712%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. En \u00e9largissant les occasions d\u2019achat de vos clients habituels\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un client peut acheter son pain chez vous tous les jours depuis 5 ans sans mesurer l&rsquo;&eacute;tendue de votre savoir-faire.<\/b><span style=\"font-weight: 400;\"> En effet, il n&rsquo;a jamais vraiment pr&ecirc;t&eacute; attention au flyer pr&eacute;sentant votre service traiteur, ni &agrave; vos b&ucirc;ches de No&euml;l sur commande. <\/span><b>Ces offres repr&eacute;sentent pourtant autant d&rsquo;occasions de vous confier des achats plus importants.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tS\u2019appuyer sur la fid\u00e9lit\u00e9 pour conna\u00eetre et contacter vos habitu\u00e9s\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les passages r&eacute;guliers pour le pain sont autant d&rsquo;occasions de proposer l&rsquo;adh&eacute;sion &agrave; un <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Avec des points ou une cagnotte aliment&eacute;e &agrave; chaque achat, vous r&eacute;compensez leur r&eacute;gularit&eacute; et leur donnez une raison de continuer &agrave; vous choisir.<\/span><\/p><p class=\"small-txt font-regular\"><b>L&rsquo;inscription permet aussi de recueillir leurs coordonn&eacute;es pour prolonger les &eacute;changes au-del&agrave; du comptoir.<\/b><span style=\"font-weight: 400;\"> Vous pouvez alors pr&eacute;senter vos nouveaut&eacute;s et vos autres gammes, sans compter uniquement sur les quelques minutes pass&eacute;es en boutique.<\/span><\/p><p class=\"small-txt font-regular\"><b>L&rsquo;historique des achats vous aide ensuite &agrave; adapter vos messages aux commandes d&eacute;j&agrave; pass&eacute;es.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cLa fid\u00e9lit\u00e9 est beaucoup plus d\u00e9velopp\u00e9e depuis qu\u2019on travaille avec Obypay. Avant c\u2019\u00e9tait simplement des tampons et au bout du dixi\u00e8me tampon, le client avait 1 euros de remise. La solution Obypay nous permet d\u2019envoyer des emails et des SMS marketing \u00e0 nos clients pour d\u00e9clencher une promotion ou un achat qui n\u2019aurait pas forc\u00e9ment eu lieu.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Yoann<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Co-g\u00e9rant Auguste & Ferdinand<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFaire d\u00e9couvrir vos autres gammes \u00e0 l\u2019approche des f\u00eates et des \u00e9v\u00e9nements \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec cette <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">base di clienti<\/span><\/a><span style=\"font-weight: 400;\">, vous pouvez lancer des <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagnes cibl&eacute;es par SMS, email<\/span><\/a><span style=\"font-weight: 400;\"> ou notification sur le <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/pass-wallet-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pass Wallet<\/span><\/a><span style=\"font-weight: 400;\"> des membres de votre programme de fid&eacute;lit&eacute;. <\/span><b>Chaque campagne permet de mettre une gamme &agrave; l&rsquo;honneur aupr&egrave;s des clients les plus susceptibles de la commander.<\/b><\/p><p class=\"small-txt font-regular\"><b>&Agrave; l&rsquo;approche de No&euml;l,<\/b><span style=\"font-weight: 400;\"> un premier mail peut pr&eacute;senter votre collection de b&ucirc;ches, avec les parfums et les formats disponibles. Un SMS ou une notification rappelle ensuite la date limite de commande.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour les r&eacute;ceptions familiales,<\/b><span style=\"font-weight: 400;\"> consacrez une campagne &agrave; votre offre traiteur : photos des assortiments, possibilit&eacute;s de personnalisation, nombre de convives, tarifs et modalit&eacute;s de r&eacute;servation.<\/span><b> Vous donnez &agrave; vos habitu&eacute;s des informations qu&rsquo;ils n&rsquo;auraient pas n&eacute;cessairement pens&eacute; &agrave; demander en venant chercher leur pain.<\/b><\/p><p class=\"small-txt font-regular\"><b>Ces commandes sont moins fr&eacute;quentes dans l&rsquo;ann&eacute;e, mais portent sur des montants plus &eacute;lev&eacute;s.<\/b><span style=\"font-weight: 400;\"> Elles viennent compl&eacute;ter les achats du quotidien et contribuent &agrave; augmenter le panier moyen aupr&egrave;s d&rsquo;une client&egrave;le qui vous fait d&eacute;j&agrave; confiance.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/strategia-marketing-multicanale-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comment construire une strat&eacute;gie marketing multicanale ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tEnvie d\u2019augmenter le panier moyen de votre boulangerie ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Quels outils choisir pour votre <\/b><a href=\"https:\/\/obypay.com\/it\/panetterie\/\" target=\"_blank\" rel=\"noopener\"><b>panificio<\/b><\/a><b>, et par o&ugrave; commencer ?<\/b><span style=\"font-weight: 400;\"> L&rsquo;&eacute;quipe Obypay vous accompagne dans le choix de vos solutions de <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ordine<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\">, en s&rsquo;adaptant &agrave; votre fonctionnement et vos objectifs.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Contattate subito il nostro team<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tvalorisent leur savoir-faire\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/digitalizzazione-concetti-ristorazione-ibrida\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Concetti di ristorazione ibridi: come digitalizzare con successo?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Gestite un locale ibrido, una food court, un terzo luogo o un concetto che combina ristorazione, attivit\u00e0 ricreative ed eventi. Avete gi\u00e0 un registratore di cassa, e a volte diversi strumenti che lo circondano, e sentite che l'organizzazione potrebbe guadagnare in chiarezza. Ma le domande sorgono subito: da dove iniziare? Cosa digitalizzare per primo? Come fare le scelte giuste senza ritrovarsi con un accumulo di abbonamenti e strumenti difficili da gestire? Questa guida fa al caso vostro. Descrive i primi passi da compiere, le decisioni da prendere in materia di strutturazione e le basi da porre per digitalizzare la vostra sede ibrida senza sbagliare fin dall'inizio.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorazione-digitalizzazione-investimento-redditizio\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Foodservice: perch\u00e9 la digitalizzazione sar\u00e0 un investimento redditizio nel 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Digitalizzare il ristorante: investimento redditizio o spesa aggiuntiva? Di fronte all'aumento dei costi, alla pressione sui margini e alla concorrenza agguerrita, i ristoratori devono valutare attentamente ogni investimento. Per molto tempo associata alle grandi catene, la digitalizzazione ha subito una profonda trasformazione. Le soluzioni odierne possono essere adattate a tutti i formati di ristorante e tenere il passo con i cambiamenti dell'attivit\u00e0. Dalla presa delle ordinazioni alla cassa, dalla fidelizzazione al marketing, vediamo perch\u00e9 e come la tecnologia digitale sta diventando un investimento operativo per le prestazioni e la stabilit\u00e0 della vostra attivit\u00e0.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/panificio-ibrido-come-sfruttare-ogni-momento-della-giornata\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Panetteria ibrida: sfruttare al meglio ogni momento della giornata<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Le panetterie non sono pi\u00f9 sinonimo di croissant all'alba. La giornata si \u00e8 allungata, le abitudini sono cambiate e ci sono sempre pi\u00f9 momenti per mangiare. Colazione, brunch, pranzo, t\u00e8 pomeridiano: ogni periodo ha ormai i suoi codici e i suoi vincoli. Come strutturare questa successione di momenti salienti senza stravolgere la routine quotidiana? In questo articolo diamo uno sguardo alla giornata tipo di una pasticceria ibrida e alle leve che possono essere utilizzate per sfruttare ogni momento e creare valore dalla mattina alla sera.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI.jpg 1955w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-1920x1279.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Resto-tradi-03_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.598465473146%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/franchising-armonizzare-fidelizzazione-ristoranti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Franchise : comment harmoniser la fid\u00e9lit\u00e9 entre tous les restaurants ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Comment d\u00e9ployer un programme de fid\u00e9lit\u00e9 commun \u00e0 tout un r\u00e9seau, tout en laissant \u00e0 chaque franchis\u00e9 sa marge de man\u0153uvre ? Derri\u00e8re cette recherche de coh\u00e9rence, deux inqui\u00e9tudes se r\u00e9pondent : les franchis\u00e9s peuvent craindre de perdre la main sur leurs initiatives locales, tandis que le franchiseur peut redouter de devoir tout centraliser. O\u00f9 placer le curseur ? Quelles r\u00e8gles doivent s\u2019appliquer dans tous les \u00e9tablissements et quelles d\u00e9cisions peuvent rester ind\u00e9pendantes ? Dans cet article, d\u00e9couvrez comment construire un cadre partag\u00e9 qui am\u00e9liore l\u2019exp\u00e9rience client, facilite le pilotage du r\u00e9seau et pr\u00e9serve l\u2019autonomie de chaque franchis\u00e9. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/panetteria-gestire-ordini-pausa-pranzo\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Boulangerie : comment g\u00e9rer les commandes de snacking \u00e0 midi ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>La boulangerie, the place to eat ? 61 % des fran\u00e7ais la citent parmi leurs lieux de snacking pr\u00e9f\u00e9r\u00e9s. La pause d\u00e9j\u2019 repr\u00e9sente un cr\u00e9neau cl\u00e9 pour d\u00e9velopper votre chiffre d\u2019affaires. Mais avec 46 minutes de pause en moyenne, les clients veulent \u00eatre servis vite\u2026 et arrivent souvent au m\u00eame moment. Pour vos \u00e9quipes, les commandes de repas s\u2019ajoutent aux achats habituels, avec davantage de choix \u00e0 pr\u00e9senter et de produits \u00e0 pr\u00e9parer. Comment d\u00e9velopper vos ventes \u00e0 l\u2019heure du d\u00e9jeuner sans laisser la file s\u2019allonger ni presser vos clients au moment de commander ? On vous dit tout.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec 12 millions de consommateurs chaque jour, la boulangerie ne manque pas d\u2019adeptes. Mais entre le co\u00fbt des mati\u00e8res premi\u00e8res et les factures d\u2019\u00e9nergie, l\u2019affluence ne garantit pas la rentabilit\u00e9. Comment augmenter le panier moyen quand vos habitu\u00e9s ach\u00e8tent toujours la m\u00eame chose ? D\u00e9couvrez comment leur donner davantage de raisons d\u2019acheter chez vous.<\/p>","protected":false},"author":11,"featured_media":15315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,39,56],"post_sector":[86,44],"class_list":["post-15311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-boulangerie","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/15311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=15311"}],"version-history":[{"count":12,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/15311\/revisions"}],"predecessor-version":[{"id":15325,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/15311\/revisions\/15325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/15315"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=15311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=15311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=15311"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=15311"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=15311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}