{"id":14772,"date":"2026-09-25T09:21:33","date_gmt":"2026-09-25T09:21:33","guid":{"rendered":"https:\/\/obypay.com\/?p=14772"},"modified":"2026-09-25T09:21:34","modified_gmt":"2026-09-25T09:21:34","slug":"strategie-marketing-multicanale-restaurant","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/strategia-marketing-multicanale-ristorante\/","title":{"rendered":"Restaurant : comment construire une strat\u00e9gie marketing multicanale ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14772\" class=\"elementor elementor-14772\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tComment choisir le bon canal de communication pour son restaurant ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t3 exemples de campagnes marketing multicanales en restauration\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPr\u00e9parez vos prochaines campagnes marketing avec Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCanaux de communication en restauration : le tableau r\u00e9capitulatif \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 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15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">R&eacute;seaux sociaux, emails, SMS, <\/span><a href=\"https:\/\/obypay.com\/it\/features\/push-notifiche-mirate-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">notifiche push<\/span><\/a><span style=\"font-weight: 400;\">... <\/span><b>Les restaurateurs disposent aujourd&rsquo;hui de nombreux canaux pour communiquer avec leurs clients.<\/b><span style=\"font-weight: 400;\"> On ne les pr&eacute;sente plus, tant ils font d&eacute;sormais partie du quotidien.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Tous ne r&eacute;pondent pas aux m&ecirc;mes objectifs, ne touchent pas les m&ecirc;mes publics et ne se travaillent pas de la m&ecirc;me mani&egrave;re.<\/b><span style=\"font-weight: 400;\"> Certains permettent de gagner en visibilit&eacute; aupr&egrave;s d&rsquo;une audience large, tandis que d&rsquo;autres s&rsquo;adressent directement &agrave; des clients identifi&eacute;s. Le format, le niveau de d&eacute;tail, le moment de diffusion ou encore les possibilit&eacute;s de ciblage changent &eacute;galement d&rsquo;un canal &agrave; l&rsquo;autre.<\/span><\/p><p class=\"small-txt font-regular\"><b>Se limiter &agrave; un seul d&rsquo;entre eux reviendrait pourtant &agrave; laisser de c&ocirc;t&eacute; une partie de leur potentiel.<\/b><\/p><p class=\"small-txt font-regular\"><b>Cette &eacute;volution fait &eacute;cho &agrave; celle de la <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/\" target=\"_blank\" rel=\"noopener\"><b>MODULO D'ORDINE<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Sur place, en <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e ritira<\/span><\/a><span style=\"font-weight: 400;\"> o in <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-consegna-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consegna<\/span><\/a><span style=\"font-weight: 400;\"> : les canaux de vente se compl&egrave;tent d&eacute;sormais au sein d&rsquo;un m&ecirc;me parcours. <\/span><b>La communication emprunte d&eacute;sormais le m&ecirc;me chemin.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Comment choisir le bon canal selon le contexte ? <\/span><b>Comment r&eacute;partir les informations sans publier 4 fois la m&ecirc;me actualit&eacute; ?<\/b><span style=\"font-weight: 400;\"> Quand faut-il s&rsquo;adresser &agrave; une audience large et quand le CRM permet-il de cibler un segment pr&eacute;cis ? On vous dit tout.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment choisir le bon canal de communication pour son restaurant ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 01. Le destinataire est-il connu ou anonyme ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Plus le destinataire est connu, plus le message peut &ecirc;tre cibl&eacute;.<\/b><span style=\"font-weight: 400;\"> &Agrave; l&rsquo;inverse, une audience large demande un contenu capable d&rsquo;&ecirc;tre compris sans historique ni connaissance pr&eacute;alable du restaurant.<\/span><\/p><p class=\"small-txt font-regular\"><b>Trois questions permettent de situer votre campagne :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Cherchez-vous &agrave; toucher de nouvelles personnes ou des clients d&eacute;j&agrave; pr&eacute;sents dans votre <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">base di clienti<\/span><\/a><span style=\"font-weight: 400;\"> ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Pouvez-vous identifier un segment de clients concern&eacute; par le message ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Disposez-vous des coordonn&eacute;es et <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/gdpr-programma-fedelta-ristorante-guida-prima-di-iniziare\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">des autorisations n&eacute;cessaires<\/span><\/a><span style=\"font-weight: 400;\"> pour le contacter ?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Quelle action voulez-vous provoquer ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le bon canal d&eacute;pend aussi de ce que vous attendez apr&egrave;s la lecture du message.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cherchez-vous &agrave; &ecirc;tre vu, &agrave; g&eacute;n&eacute;rer un clic, &agrave; obtenir une r&eacute;servation, &agrave; d&eacute;clencher une commande, &agrave; faire revenir un client ou &agrave; lui faire utiliser un avantage ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L&rsquo;objectif doit pouvoir tenir en une action principale :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Que doit faire le destinataire apr&egrave;s avoir re&ccedil;u le message ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; O&ugrave; doit-il arriver pour r&eacute;aliser cette action ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Peut-il comprendre imm&eacute;diatement ce que vous attendez de lui ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Si plusieurs actions se disputent l&rsquo;attention, le message perd en efficacit&eacute;.<\/b><span style=\"font-weight: 400;\"> Mieux vaut choisir une priorit&eacute; et construire la campagne autour d&rsquo;elle.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Le message doit-il \u00eatre vu rapidement ou compris en d\u00e9tail ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Tous les messages ne demandent pas le m&ecirc;me niveau d&rsquo;attention.<\/b><span style=\"font-weight: 400;\"> Certains doivent transmettre une information en quelques secondes. D&rsquo;autres doivent laisser au client le temps de comprendre une offre, ses conditions ou son int&eacute;r&ecirc;t.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le choix du canal d&eacute;pend alors de 2 questions :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; De combien de temps le client dispose-t-il pour agir ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; De combien d&rsquo;informations a-t-il besoin pour prendre sa d&eacute;cision ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Un d&eacute;lai court et une action simple appellent un message rapide &agrave; consulter.<\/b><span style=\"font-weight: 400;\"> Une d&eacute;cision qui demande davantage d&rsquo;explications n&eacute;cessite un format capable de pr&eacute;senter les informations sans les compresser.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Que savez-vous des habitudes du client ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si le destinataire figure dans votre <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\">, ses comportements peuvent vous aider &agrave; choisir le contenu, le moment et le canal.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Quand ce client commande-t-il ou fr&eacute;quente-t-il votre &eacute;tablissement ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; A quelle fr&eacute;quence revient-il ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Quels produits ou services choisit-il ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Quel parcours de commande utilise-t-il ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; A quels messages r&eacute;agit-il ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Toutes les informations collect&eacute;es ne m&eacute;ritent pas d&rsquo;&ecirc;tre activ&eacute;es.<\/b><span style=\"font-weight: 400;\"> Une donn&eacute;e est utile lorsqu&rsquo;elle modifie ou impacte v&eacute;ritablement la campagne. Si le message demeure identique avec ou sans elle, la segmentation apporte peu de valeur.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Quand et sur quel canal l\u2019avez-vous d\u00e9j\u00e0 contact\u00e9 ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si vos outils actuels s&eacute;parent les campagnes par canal, vos clients, eux, voient simplement plusieurs messages envoy&eacute;s par le m&ecirc;me restaurant.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avant un nouvel envoi, il faut avoir un regard sur l&rsquo;ensemble de la relation :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; A quand remonte la derni&egrave;re prise de contact ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Quel canal a &eacute;t&eacute; utilis&eacute; ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Le message portait-il sur un sujet proche ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Le client a-t-il r&eacute;agi ou r&eacute;alis&eacute; l&rsquo;action attendue ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Une autre campagne doit-elle lui &ecirc;tre envoy&eacute;e prochainement ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Ces r&eacute;ponses permettent de choisir entre une relance, un autre canal, un envoi report&eacute; ou une exclusion de la campagne.<\/b><span style=\"font-weight: 400;\"> Si le nouveau message n&rsquo;apporte aucune information suppl&eacute;mentaire, mieux vaut parfois ne pas l&rsquo;envoyer.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-scaled.jpg\" alt=\"Deux clientes consultent leur smartphone autour de boissons chaudes dans un caf\u00e9.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-1024x684.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-768x513.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-2048x1367.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-1920x1282.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-1200x801.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-320x214.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/campagnes_marketing_sms_notifications_push_email_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.7578125%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t3 exemples de campagnes marketing multicanales en restauration\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Lancer un burger en \u00e9dition limit\u00e9e\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un burger en &eacute;dition limit&eacute;e peut fournir de la mati&egrave;re pour plusieurs semaines de communication.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Avant de choisir les canaux, il faut recenser tout ce qui m&eacute;rite d&rsquo;&ecirc;tre racont&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Quelle est sa recette ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Pendant combien de temps sera-t-il disponible ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Utilise-t-il un ingr&eacute;dient particulier, un produit de saison ou une r&eacute;f&eacute;rence rarement propos&eacute;e &agrave; la carte ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Est-il n&eacute; d&rsquo;une collaboration avec un chef, une marque ou un producteur ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Poss&egrave;de-t-il une identit&eacute; graphique d&eacute;di&eacute;e ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; S&rsquo;accompagne-t-il de sides, d&rsquo;une boisson ou d&rsquo;un dessert cr&eacute;&eacute;s pour l&rsquo;occasion ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Les essais, le choix du nom ou les &eacute;tapes de pr&eacute;paration peuvent-ils alimenter les coulisses de la campagne ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Il faut ensuite donner une priorit&eacute; au lancement.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Ce burger doit-il attirer de nouveaux clients gr&acirc;ce &agrave; un contenu visuel et partageable ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Faire revenir les habitu&eacute;s avec une nouveaut&eacute; ponctuelle ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; R&eacute;activer les amateurs de burgers ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Animer le <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programma fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\"> avec un <\/span><a href=\"https:\/\/obypay.com\/it\/features\/prezzi-barrati-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tarif pr&eacute;f&eacute;rentiel<\/span><\/a><span style=\"font-weight: 400;\">e <\/span><a href=\"https:\/\/obypay.com\/it\/market-booster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">points suppl&eacute;mentaires<\/span><\/a><span style=\"font-weight: 400;\"> ou un acc&egrave;s anticip&eacute; ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Accompagner un &eacute;v&eacute;nement organis&eacute; dans le restaurant ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; partir de l&agrave;, chaque canal re&ccedil;oit une partie diff&eacute;rente du lancement, pour faire avancer la campagne sans recycler la m&ecirc;me annonce.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>&#10140; Sur les r&eacute;seaux sociaux :<\/b><span style=\"font-weight: 400;\"> montrez l&rsquo;identit&eacute; visuelle, les ingr&eacute;dients, la pr&eacute;paration, les coulisses et les personnes impliqu&eacute;es dans une &eacute;ventuelle collaboration. <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ha-senso-puntare-sui-social-per-riempire-il-tuo-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram et TikTok<\/span><\/a><span style=\"font-weight: 400;\"> se pr&ecirc;tent aux teasers, &agrave; la r&eacute;v&eacute;lation du burger et aux vid&eacute;os de montage. Facebook peut relayer un &eacute;v&eacute;nement et ses informations pratiques. Les conditions d&eacute;taill&eacute;es peuvent rester sur la page de commande ou de r&eacute;servation.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Par e-mail :<\/b><span style=\"font-weight: 400;\"> racontez l&rsquo;origine du projet, pr&eacute;sentez la composition du burger, le partenaire, les accompagnements, les dates de disponibilit&eacute; et les moyens de commander. Si vous n&rsquo;avez rien &agrave; ajouter &agrave; la publication sociale, l&rsquo;envoi d&rsquo;un e-mail n&rsquo;est probablement pas utile.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Par notification push <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/pass-wallet-2\/\"><b>Wallet<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> annoncez un acc&egrave;s anticip&eacute;, un tarif r&eacute;serv&eacute;, des points suppl&eacute;mentaires ou un avantage disponible. Le client doit identifier en 10 secondes ce qu&rsquo;il gagne, jusqu&rsquo;&agrave; quand et comment en profiter. L&rsquo;histoire du burger n&rsquo;a pas sa place dans ce format.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Par SMS :<\/b><span style=\"font-weight: 400;\"> annoncez l&rsquo;ouverture des r&eacute;servations, rappelez un &eacute;v&eacute;nement ou pr&eacute;venez des derniers jours de disponibilit&eacute;. R&eacute;servez ce canal aux clients concern&eacute;s et &eacute;vitez de doubler le message avec une notification push envoy&eacute;e au m&ecirc;me moment.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cChaque client n\u2019a pas besoin de recevoir toute la campagne. Il doit recevoir l\u2019information qui le concerne, sur le canal o\u00f9 elle a le plus de chances de le faire agir.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Cose da ricordare<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAugmenter les commandes en livraison le mardi soir \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Dans ce cas, une partie du travail est d&eacute;j&agrave; faite : le canal de vente, le cr&eacute;neau et l&rsquo;objectif sont d&eacute;finis.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Le r&eacute;sultat peut aussi &ecirc;tre suivi facilement.<\/b><span style=\"font-weight: 400;\"> Il suffit de comparer le nombre de commandes r&eacute;alis&eacute;es avant, pendant et apr&egrave;s la campagne, sur plusieurs mardis comparables. <\/span><b>Si vous proposez une remise, pensez &eacute;galement &agrave; surveiller le chiffre d&rsquo;affaires, le panier moyen et la marge g&eacute;n&eacute;r&eacute;e.<\/b><span style=\"font-weight: 400;\"> Une hausse du nombre de commandes ne suffit pas si l&rsquo;offre r&eacute;duit trop fortement leur rentabilit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><b>Une r&eacute;duction peut soutenir la campagne, mais elle n&rsquo;est pas obligatoire.<\/b><span style=\"font-weight: 400;\"> La livraison offerte, des points suppl&eacute;mentaires, une s&eacute;lection disponible uniquement le mardi ou un avantage d&eacute;j&agrave; pr&eacute;sent dans le programme de fid&eacute;lit&eacute; peuvent aussi d&eacute;clencher une commande.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le principal enjeu concerne ensuite le timing.<\/b><span style=\"font-weight: 400;\"> Sur Instagram, vous ma&icirc;trisez l&rsquo;heure de publication, pas celle &agrave; laquelle le contenu sera vu. Une story publi&eacute;e &agrave; 17h pour annoncer une offre valable le soir m&ecirc;me peut tr&egrave;s bien &ecirc;tre consult&eacute;e le lendemain &agrave; 9h. <\/span><b>Le client aurait peut-&ecirc;tre command&eacute; s&rsquo;il avait re&ccedil;u l&rsquo;information &agrave; temps, mais il avait d&eacute;j&agrave; choisi son d&icirc;ner lorsqu&rsquo;il l&rsquo;a vue.<\/b><\/p><p class=\"small-txt font-regular\"><b>Pour une offre limit&eacute;e &agrave; quelques heures, ce d&eacute;calage peut suffire &agrave; faire manquer une commande.<\/b><span style=\"font-weight: 400;\"> Avec un SMS ou une notification push, vous ma&icirc;trisez l&rsquo;heure d&rsquo;envoi et le message arrive directement sur le t&eacute;l&eacute;phone des clients cibl&eacute;s. Sans d&eacute;pendre de l&rsquo;algorithme d&rsquo;un r&eacute;seau social, vous augmentez fortement les chances qu&rsquo;ils le voient au moment o&ugrave; ils choisissent leur repas.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Le CRM permet de cibler les clients qui utilisent d&eacute;j&agrave; la livraison, mais commandent habituellement d&rsquo;autres jours de la semaine.<\/b><span style=\"font-weight: 400;\"> Il peut aussi servir &agrave; r&eacute;activer ceux qui n&rsquo;ont pas command&eacute; depuis plusieurs semaines. Les personnes situ&eacute;es hors de la zone de livraison ou ayant d&eacute;j&agrave; pass&eacute; commande ce mardi soir sont exclues de la campagne.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Sur les r&eacute;seaux sociaux :<\/b><span style=\"font-weight: 400;\"> pr&eacute;sentez l&rsquo;offre, les produits disponibles et les modalit&eacute;s de livraison. Une publication en amont peut installer le rendez-vous, puis une story le mardi peut le rappeler. Ce canal soutient la visibilit&eacute; de l&rsquo;op&eacute;ration, mais ne garantit pas que le message sera vu au moment attendu.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Par e-mail :<\/b><span style=\"font-weight: 400;\"> envoyez la campagne suffisamment t&ocirc;t pour laisser au client le temps de pr&eacute;voir sa commande. L&rsquo;e-mail peut pr&eacute;senter la s&eacute;lection, les conditions de l&rsquo;offre et le fonctionnement de la livraison.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Par notification push Wallet : <\/b><span style=\"font-weight: 400;\">ciblez les membres du programme de fid&eacute;lit&eacute; avec un avantage pr&eacute;cis et un lien direct vers le menu en livraison. L&rsquo;envoi peut &ecirc;tre programm&eacute; peu avant l&rsquo;heure habituelle de commande, &agrave; partir des donn&eacute;es observ&eacute;es dans le CRM.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Par SMS :<\/b><span style=\"font-weight: 400;\"> allez directement &agrave; l&rsquo;information utile : l&rsquo;offre, sa dur&eacute;e, ses conditions principales et le lien de commande. Le SMS convient &agrave; ce type de campagne courte, &agrave; condition de cibler les clients concern&eacute;s et de ne pas leur envoyer une notification push identique au m&ecirc;me moment.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAnnoncer une ouverture d\u2019\u00e9tablissement\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une ouverture ne se r&eacute;sume pas &agrave; publier une date et une adresse.<\/b><span style=\"font-weight: 400;\"> La campagne doit remplir la soir&eacute;e d&rsquo;ouverture, mais aussi installer le restaurant dans les habitudes locales pendant les premi&egrave;res semaines.<\/span><\/p><p class=\"small-txt font-regular\">&nbsp;<\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Sans cette continuit&eacute;, une partie du public peut d&eacute;couvrir l&rsquo;&eacute;tablissement plusieurs mois apr&egrave;s son lancement. <\/span><b>L&rsquo;enjeu consiste donc &agrave; construire plusieurs campagnes dans la campagne, avec un objectif diff&eacute;rent &agrave; chaque &eacute;tape.<\/b><\/p><p class=\"small-txt font-regular\"><b>La premi&egrave;re question concerne la base clients.<\/b><span style=\"font-weight: 400;\"> Si l&rsquo;enseigne poss&egrave;de d&eacute;j&agrave; un &eacute;tablissement dans la m&ecirc;me ville, elle peut identifier les clients qui vivent ou commandent &agrave; proximit&eacute; de la nouvelle adresse. Si elle s&rsquo;implante dans une nouvelle zone, son CRM contient peut-&ecirc;tre peu de contacts locaux, voire aucun.<\/span><b> Les r&eacute;seaux sociaux et la publicit&eacute; locale doivent alors cr&eacute;er la premi&egrave;re audience avant que l&rsquo;e-mail, le SMS ou la notification push puissent prendre le relais.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le calendrier peut s&rsquo;orchestrer sur 4 temps forts.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Faire conna\u00eetre la marque et la future adresse\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Plusieurs semaines avant l&rsquo;ouverture, les r&eacute;seaux sociaux permettent de pr&eacute;senter le concept, le quartier, l&rsquo;&eacute;quipe, les travaux, la carte ou les coulisses du projet.<\/b><span style=\"font-weight: 400;\"> Si la marque est encore peu connue localement, des campagnes publicitaires g&eacute;olocalis&eacute;es peuvent &eacute;tendre cette visibilit&eacute; aupr&egrave;s des habitants et des personnes qui travaillent &agrave; proximit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; ce stade, le message ne cherche pas encore &agrave; tout expliquer.<\/b><span> Il doit permettre d&rsquo;identifier le restaurant, de comprendre son positionnement et de retenir qu&rsquo;une nouvelle adresse arrive dans la ville.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Transformer l\u2019int\u00e9r\u00eat en contacts identifi\u00e9s\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La visibilit&eacute; seule ne permet pas de recontacter les personnes int&eacute;ress&eacute;es.<\/b><span style=\"font-weight: 400;\"> La campagne doit donc les orienter vers une action : s&rsquo;inscrire &agrave; la soir&eacute;e d&rsquo;ouverture, rejoindre le programme de fid&eacute;lit&eacute;, r&eacute;server une table ou demander &agrave; &ecirc;tre inform&eacute; de l&rsquo;ouverture.<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette &eacute;tape commence &agrave; alimenter le CRM avec des contacts locaux.<\/b><span style=\"font-weight: 400;\"> Le restaurant pourra ensuite leur adresser les informations pratiques, suivre les inscriptions et adapter les relances selon les actions d&eacute;j&agrave; r&eacute;alis&eacute;es.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Remplir la soir\u00e9e d\u2019ouverture\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une fois la date annonc&eacute;e, les canaux remplissent des fonctions diff&eacute;rentes.<\/b><span style=\"font-weight: 400;\"> Les r&eacute;seaux sociaux montrent les pr&eacute;paratifs et l&rsquo;ambiance pr&eacute;vue. L&rsquo;e-mail r&eacute;unit les informations li&eacute;es au programme, aux horaires, &agrave; l&rsquo;adresse et aux r&eacute;servations. Le SMS ou la notification push peuvent rappeler l&rsquo;&eacute;v&eacute;nement aux personnes inscrites ou aux membres du programme de fid&eacute;lit&eacute; situ&eacute;s &agrave; proximit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ces messages directs doivent intervenir &agrave; l&rsquo;approche de l&rsquo;ouverture, lorsque les destinataires peuvent encore r&eacute;server ou organiser leur venue.<\/b><span style=\"font-weight: 400;\"> Les personnes d&eacute;j&agrave; inscrites n&rsquo;ont pas besoin de recevoir une nouvelle invitation : elles peuvent recevoir uniquement les informations pratiques ou un rappel.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/8-idee-efficaci-per-un-apertura-di-ristorante-riuscita\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">8 id&eacute;es pour r&eacute;ussir la soir&eacute;e d&rsquo;ouverture de votre restaurant<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Prolonger la campagne apr\u00e8s l\u2019ouverture\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La communication ne doit pas s&rsquo;arr&ecirc;ter une fois la soir&eacute;e termin&eacute;e.<\/b><span style=\"font-weight: 400;\"> Les contenus publi&eacute;s pendant les premiers jours permettent de montrer le restaurant ouvert, les plats servis, l&rsquo;&eacute;quipe en action et les premiers retours.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le CRM peut ensuite soutenir les premiers objectifs commerciaux : d&eacute;clencher une commande, faire rejoindre le programme de fid&eacute;lit&eacute; ou donner une raison de revenir.<\/b><span style=\"font-weight: 400;\"> Les personnes pr&eacute;sentes &agrave; la soir&eacute;e, les nouveaux inscrits et les premiers clients ne recevront pas forc&eacute;ment le m&ecirc;me message.<\/span><\/p><p class=\"small-txt font-regular\"><b>Chaque &eacute;tape poss&egrave;de ainsi son propre indicateur :<\/b><span style=\"font-weight: 400;\"> audience locale touch&eacute;e, inscriptions collect&eacute;es, r&eacute;servations enregistr&eacute;es, fr&eacute;quentation de la soir&eacute;e, premi&egrave;res commandes puis retours dans l&rsquo;&eacute;tablissement. <\/span><b>Cette lecture &eacute;vite de juger toute la campagne sur le seul nombre de participants le soir de l&rsquo;ouverture.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI.jpg\" alt=\"\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI.jpg 1908w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-1200x801.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-320x214.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Food-Court-06_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.719077568134%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPr\u00e9parez vos prochaines campagnes marketing avec Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quels que soient vos objectifs ou les temps forts de votre &eacute;tablissement, <\/span><b>Obypay vous aide &agrave; centraliser et piloter vos communications multicanales au quotidien, tout en suivant leur impact sur votre activit&eacute;.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&Eacute;changez avec notre &eacute;quipe d&egrave;s maintenant<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCanaux de communication en restauration : le tableau r\u00e9capitulatif \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed252f6 elementor-widget elementor-widget-comparison_table\" data-id=\"ed252f6\" data-element_type=\"widget\" data-widget_type=\"comparison_table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\n<section class=\"theme-cream1 oby-ctable\" data-theme=\"cream1\">\n\t<div class=\"wrapper\">\n\n\t\t\n\t\t<div class=\"oby-ctable__scroll hide-sb\">\n\t\t\t<table class=\"oby-ctable__table\" data-cols=\"6\">\n\t\t\t\t<thead>\n\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"oby-ctable__th oby-ctable__th--first\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__th-label\">Canal<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"oby-ctable__th\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__th-label\">Le restaurant conna\u00eet-il chaque destinataire ? <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"oby-ctable__th\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__th-label\">Connexion au CRM <\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"oby-ctable__th\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__th-label\">Segmentation CRM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"oby-ctable__th\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__th-label\">Personnalisation & automatisation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<th class=\"oby-ctable__th\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__th-label\">Limite<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t<\/thead>\n\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr class=\"oby-ctable__tr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td oby-ctable__td--first\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Facebook, Instagram et TikTok en organique<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--cross\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M18 6L6 18M6 6L18 18\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Non<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--cross\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M18 6L6 18M6 6L18 18\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Non, pas directement<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--cross\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M18 6L6 18M6 6L18 18\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Non<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">limit\u00e9e<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Port\u00e9e d\u00e9cid\u00e9e par l'algorithme<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t<tr class=\"oby-ctable__tr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td oby-ctable__td--first\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Publicit\u00e9s sur les r\u00e9seaux sociaux<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">partiellement, par rapprochement d'audiences<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">possible selon les outils<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">partiellement, sous forme d'audiences publicitaires<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">possible pour le ciblage<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Pas de relation individuelle directe, budget \u00e9lev\u00e9<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t<tr class=\"oby-ctable__tr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td oby-ctable__td--first\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Email<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Peu adapt\u00e9 aux messages urgents<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t<tr class=\"oby-ctable__tr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td oby-ctable__td--first\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">SMS<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Contenu court<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t<tr class=\"oby-ctable__tr\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td oby-ctable__td--first\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Notification push Wallet<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui, aupr\u00e8s des membres \u00e9quip\u00e9s du Pass<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"oby-ctable__icon oby-ctable__icon--check\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t\t<path d=\"M20 6L9 17L4 12\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n\t\t<\/svg>\n\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">Oui<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"oby-ctable__td\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"oby-ctable__cell-text\">D\u00e9pend de l'ajout du Pass et des autorisations<\/span>\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\toptimisent leur communication multicanale\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/avis_clients_google_business_impact_CA_restaurant_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/recensioni-google-negative-costo-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Mauvais avis sur Google : quels co\u00fbts pour un restaurant ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Un mauvais avis Google peut-il vraiment co\u00fbter cher \u00e0 un restaurant ?<br \/>\nOui, et parfois plus vite qu\u2019on ne l\u2019imagine. Une note qui glisse de 4,3 \u00e0 4,2 peut sembler anecdotique. Pourtant, derri\u00e8re chaque dixi\u00e8me perdu, il y a des clients qui h\u00e9sitent et des r\u00e9servations qui ne se font pas. Les avis en ligne ne racontent pas seulement une exp\u00e9rience : ils influencent les suivantes. Dans ce guide, on chiffre l\u2019impact des mauvais avis Google pour un restaurant, avec les r\u00e9flexes \u00e0 adopter quand ils tombent, et les bonnes r\u00e9ponses \u00e0 pr\u00e9parer pour prot\u00e9ger votre note sans y laisser toute votre \u00e9nergie.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg 1622w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.584463625154%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/gamification-ristorante-idee-marketing-fidelizzare-clienti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gamification restaurant : 3 id\u00e9es marketing pour fid\u00e9liser vos clients<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous voulez collecter plus d\u2019avis clients ? D\u00e9velopper votre base de donn\u00e9es ? Faire grandir votre communaut\u00e9 sur les r\u00e9seaux sociaux ? En int\u00e9grant des modules de jeu \u00e0 votre programme de fid\u00e9lit\u00e9, vous ajoutez un levier d\u2019animation pour encourager ces actions sans les pr\u00e9senter comme de simples demandes. Roue de la fortune, pronostics sportifs, d\u00e9fis mensuels\u2026 ces m\u00e9caniques donnent plus d\u2019int\u00e9r\u00eat \u00e0 la participation, tout en restant reli\u00e9es \u00e0 vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour cr\u00e9er plus d\u2019interactions, animer votre fid\u00e9lit\u00e9 et donner \u00e0 vos clients une bonne raison de revenir.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/notifiche-push-wallet-ristoranti-guida-completa\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Notifications push Wallet pour restaurants : guide complet (+ 25 mod\u00e8les)<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Les notifications push Wallet offrent aux restaurants un acc\u00e8s direct au t\u00e9l\u00e9phone des membres de leur programme de fid\u00e9lit\u00e9, sans application \u00e0 t\u00e9l\u00e9charger. Un point de contact pr\u00e9cieux pour promouvoir une offre, valoriser une r\u00e9compense ou faire revenir les clients plus r\u00e9guli\u00e8rement. Pour vous aider \u00e0 tirer le meilleur parti de ce canal, on a con\u00e7u un guide complet d\u00e9di\u00e9 \u00e0 la restauration. Vous y trouverez tous nos conseils de r\u00e9daction et 25 exemples pour vous inspirer, que vous g\u00e9riez une boulangerie, un fast-food, un food court ou un complexe de loisirs. \u00c0 garder dans vos favoris pour vos prochaines campagnes. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1536x1152.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1920x1440.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1440x1080.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/pass-wallet-ristorante-integrazione-programma-fedelta\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Pass Wallet pour restaurant : quand l\u2019int\u00e9grer \u00e0 son programme de fid\u00e9lit\u00e9 ?\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>100, 1000, 10 000 membres : \u00e0 partir de quand le Pass Wallet devient-il incontournable ? Faut-il l\u2019int\u00e9grer d\u00e8s le lancement, pendant la croissance du programme ou une fois la base bien install\u00e9e ? Il n\u2019y a pas de seuil unique, mais plusieurs signes permettent de savoir quand le Wallet peut devenir la prochaine \u00e9tape de votre programme de fid\u00e9lit\u00e9. Taille et activit\u00e9 de la base, maturit\u00e9, d\u00e9veloppement en franchise ou en multi-sites : on fait le point sur les crit\u00e8res \u00e0 regarder pour d\u00e9cider quand l\u2019int\u00e9grer et donner \u00e0 votre programme une place plus forte dans le quotidien de vos membres.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI.jpg 1876w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/OBYPAY-2026_Fast-Food-01_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.577825159915%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/chiosco-self-service-vs-ordine-al-banco-fast-food\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Borne VS commande comptoir : que choisir pour un fast-food ?\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Borne de commande ou service au comptoir : quelle est la solution la plus adapt\u00e9e aujourd\u2019hui \u00e0 la restauration rapide ? Dans ce nouvel article, on vous propose un comparatif complet pour mieux comprendre les forces de chaque mode de commande et faire le bon choix pour votre \u00e9tablissement. Gestion du rush, upsell, organisation des \u00e9quipes, exp\u00e9rience client : on regarde o\u00f9 chacun prend l\u2019avantage. Et parce que le meilleur fonctionnement peut aussi \u00eatre hybride, on revient sur les diff\u00e9rentes fa\u00e7ons de les faire cohabiter. Avec, en bonus, un tableau r\u00e9capitulatif pour tout comparer en un coup d\u2019\u0153il.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-300x168.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-1024x575.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-768x431.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-1536x862.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-2048x1149.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-18x10.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-1920x1077.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-1440x808.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-1200x673.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-760x426.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-480x269.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-320x180.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-160x90.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/augmentation_prix_restaurant_communication_gestion_cartes_obypay-80x45.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.1328125%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/aumento-prezzi-ristorante-come-informare-clienti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Augmentation des prix au restaurant : comment informer vos clients ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Votre prochain changement de carte s\u2019accompagne d\u2019une augmentation de prix et vous appr\u00e9hendez la r\u00e9action de vos clients ? Vous n'\u00eates pas seul.e : pr\u00e8s de 7 restaurateurs sur 10 ont augment\u00e9 leurs tarifs face \u00e0 la hausse des mati\u00e8res premi\u00e8res, de l\u2019\u00e9nergie et des charges d\u2019exploitation. Dans cet article, notre \u00e9quipe a rassembl\u00e9 toutes les bonnes pratiques pour expliquer cette \u00e9volution avec transparence, choisir les mots et les supports adapt\u00e9s, tout en valorisant votre cuisine, vos engagements et les choix que vous d\u00e9fendez. Vous y trouverez \u00e9galement une checklist pour coordonner la bascule sur tous vos supports de commande et \u00e9viter les erreurs ou les anciens tarifs qui s\u2019\u00e9ternisent.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous lancez un nouveau burger, ouvrez prochainement un \u00e9tablissement ou cherchez \u00e0 relancer les livraisons du mardi soir ? On a pr\u00e9par\u00e9 3 campagnes sur mesure pour vous aider \u00e0 les construire de A \u00e0 Z : les clients \u00e0 cibler, les informations \u00e0 transmettre, les canaux \u00e0 choisir et les envois \u00e0 coordonner. De quoi construire une strat\u00e9gie compl\u00e8te sur l\u2019ensemble de vos canaux de communication, sans r\u00e9p\u00e9ter 4 fois le m\u00eame message. <\/p>","protected":false},"author":11,"featured_media":14773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,49,94,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-14772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-pass-wallet","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=14772"}],"version-history":[{"count":17,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14772\/revisions"}],"predecessor-version":[{"id":14792,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14772\/revisions\/14792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/14773"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=14772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=14772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=14772"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=14772"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=14772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}