{"id":14485,"date":"2026-09-09T12:34:03","date_gmt":"2026-09-09T12:34:03","guid":{"rendered":"https:\/\/obypay.com\/?p=14485"},"modified":"2026-09-09T12:34:05","modified_gmt":"2026-09-09T12:34:05","slug":"click-and-collect-livraison-volume-panier-moyen-frequence","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/click-and-collect-consegna-volume-ordini-scontrino-medio-frequenza\/","title":{"rendered":"Click &amp; Collect et livraison : faut-il viser le volume, le panier moyen ou la fr\u00e9quence ?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14485\" class=\"elementor elementor-14485\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. Augmenter le volume pour mieux exploiter les cr\u00e9neaux disponibles \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. Augmenter le panier gr\u00e2ce \u00e0 davantage de produits vendus\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t03. Augmenter la fr\u00e9quence aupr\u00e8s des clients d\u00e9j\u00e0 acquis\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment piloter Click & Collect et livraison sans ajouter deux fois plus de travail ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" 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fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Pour d&eacute;velopper votre activit&eacute; sans pousser les murs, vous avez mis&eacute; sur la vente &agrave; emporter : <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><b>Clicca e ritira<\/b><\/a><b>, <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-consegna-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>consegna<\/b><\/a><b>, ou peut-&ecirc;tre les deux.<\/b><span style=\"font-weight: 400;\"> Les commandes sont l&agrave;, le rythme s&rsquo;est install&eacute;, mais vous aimeriez maintenant passer un cap et <\/span><b>voir ces canaux repr&eacute;senter une part plus importante de votre chiffre d&rsquo;affaires<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Par o&ugrave; commencer ? <\/span><b>Faut-il chercher &agrave; attirer davantage de clients, &agrave; augmenter le montant de chaque panier ou &agrave; faire revenir les clients plus souvent ?<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En th&eacute;orie, un restaurant aurait tout int&eacute;r&ecirc;t &agrave; travailler les trois. Dans les faits, il faut bien commencer quelque part.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans cet article, retrouvez nos conseils pour <\/span><b>d&eacute;velopper vos ventes sans perdre de vue la capacit&eacute; de votre cuisine, le co&ucirc;t de chaque commande et la marge conserv&eacute;e.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. Augmenter le volume pour mieux exploiter les cr\u00e9neaux disponibles \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le volume devient prioritaire lorsque la cuisine dispose encore de capacit&eacute;, qu&rsquo;un service reste calme ou que le restaurant souhaite d&eacute;velopper une nouvelle client&egrave;le.<\/b><span style=\"font-weight: 400;\"> Le Click &amp; Collect peut renforcer les commandes du d&eacute;jeuner et de proximit&eacute;, tandis que la livraison ouvre d&rsquo;autres cr&eacute;neaux et &eacute;tend la zone de vente.<\/span><\/p><p class=\"small-txt font-regular\"><b>L&rsquo;objectif n&rsquo;est pas forc&eacute;ment de recevoir davantage de commandes toute la journ&eacute;e.<\/b><span style=\"font-weight: 400;\"> Un restaurant peut chercher &agrave; remplir un jeudi soir un peu l&eacute;ger, &agrave; lancer la vente &agrave; emporter le week-end ou &agrave; capter les salari&eacute;s pr&eacute;sents autour de l&rsquo;&eacute;tablissement le midi.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAmener plus de clients jusqu\u2019\u00e0 la page de commande\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Pour augmenter le volume, il faut d&rsquo;abord faire conna&icirc;tre le service et faciliter son acc&egrave;s. <\/b><span style=\"font-weight: 400;\">Le lien vers le Click &amp; Collect ou la livraison doit &ecirc;tre visible partout o&ugrave; les clients rencontrent le restaurant :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; sur son site web et sa <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ottimizzare-google-my-business-un-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fiche Google<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; depuis ses r&eacute;seaux sociaux et ses <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagnes d&rsquo;e-mail ou de SMS&nbsp;<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; sur sa vitrine, son comptoir, ses tickets et les flyers gliss&eacute;s dans les commandes<\/span><\/p><p class=\"small-txt font-regular\"><b>Ces points de contact permettent de toucher de nouveaux clients, mais aussi d&rsquo;informer ceux qui fr&eacute;quentent d&eacute;j&agrave; l&rsquo;&eacute;tablissement sans avoir encore command&eacute; en ligne.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Ne partez pas du principe que vos habitu&eacute;s connaissent toute votre offre. <\/b><span style=\"font-weight: 400;\">Un client peut fr&eacute;quenter le restaurant depuis 3 ans sans savoir que vous proposez le Click &amp; Collect ou la livraison, comme certains d&eacute;couvrent encore des produits de la carte apr&egrave;s 5 ans. <\/span><b>La r&eacute;gularit&eacute; ne garantit pas que toutes les informations lui soient parvenues.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tD\u00e9clencher la commande\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une fois le canal connu, il faut cr&eacute;er un premier d&eacute;clencheur.<\/b> <a href=\"https:\/\/obypay.com\/it\/market-booster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Un avantage r&eacute;serv&eacute; &agrave; la premi&egrave;re commande directe<\/span><\/a><span style=\"font-weight: 400;\">, une offre disponible pendant un cr&eacute;neau pr&eacute;cis ou <\/span><a href=\"https:\/\/obypay.com\/it\/market-booster\/sponsorizzazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">un programme de parrainage<\/span><\/a><span style=\"font-weight: 400;\"> permettent de soutenir le volume sans appliquer une r&eacute;duction permanente &agrave; toute la carte.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cLa communication doit suivre \u00e0 la fois les habitudes de consommation et la capacit\u00e9 de production de la cuisine. Inutile de pousser une formule d\u00e9jeuner le lundi \u00e0 11h30 si vous savez d\u00e9j\u00e0 que le service sera satur\u00e9. Mieux vaut concentrer la campagne sur un mardi soir plus calme ou la lancer suffisamment t\u00f4t pour encourager les pr\u00e9commandes. Elle apporte du volume l\u00e0 o\u00f9 le restaurant peut r\u00e9ellement l\u2019absorber, au lieu d\u2019accorder un avantage \u00e0 des clients qui auraient command\u00e9 de toute fa\u00e7on.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Notre conseil d'expert<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLimiter les abandons avant le paiement\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Attirer un client sur la page de commande ne suffit pas s&rsquo;il renonce avant de payer.<\/b><span style=\"font-weight: 400;\"> Une carte adapt&eacute;e &agrave; la vente &agrave; emporter, des horaires &agrave; jour, des d&eacute;lais r&eacute;alistes et un parcours fluide sur mobile r&eacute;duisent les h&eacute;sitations. Il faut aussi surveiller les frais ajout&eacute;s au dernier moment, la cr&eacute;ation obligatoire d&rsquo;un compte ou l&rsquo;indisponibilit&eacute; tardive d&rsquo;un cr&eacute;neau, <\/span><b>qui peuvent faire &eacute;chouer une commande juste avant le paiement.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cDe temps en temps, passez une commande test depuis un smartphone, comme le ferait un client qui d\u00e9couvre votre restaurant. Vous rep\u00e9rez rapidement les \u00e9tapes inutiles, les informations manquantes et les mauvaises surprises qui pourraient appara\u00eetre au moment de payer.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Il nostro consiglio di esperti<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-come-ridurre-abbandono-carrello\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restauration : comment r&eacute;duire l&rsquo;abandon de panier ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. Augmenter le panier gr\u00e2ce \u00e0 davantage de produits vendus\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Deux restaurants peuvent afficher la m&ecirc;me hausse de panier sans obtenir le m&ecirc;me r&eacute;sultat.<\/b><span style=\"font-weight: 400;\"> Le premier a augment&eacute; ses prix pour compenser ses charges ; le second vend plus souvent une formule, une boisson, un dessert ou une option suppl&eacute;mentaire.<\/span><\/p><p class=\"small-txt font-regular\"><b>C&rsquo;est cette deuxi&egrave;me progression que le Click &amp; Collect et la livraison permettent de travailler. <\/b><span style=\"font-weight: 400;\">L&rsquo;ajout d&rsquo;un produit rentable &agrave; une commande existante d&eacute;veloppe les ventes sans demander une nouvelle campagne d&rsquo;acquisition. <\/span><b>Toute la difficult&eacute; consiste &agrave; enrichir la commande sans transformer le parcours en succession de sollicitations.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSugg\u00e9rer ce qui manque au panier \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Il <\/b><a href=\"https:\/\/obypay.com\/it\/features\/push-prodotti-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><b>suggerimenti<\/b><\/a><b> fonctionnent lorsqu&rsquo;elles prolongent un choix d&eacute;j&agrave; effectu&eacute;.<\/b><span style=\"font-weight: 400;\"> Un client qui ajoute un sandwich seul peut, par exemple, se voir proposer la formule correspondante avec une boisson et un accompagnement. <\/span><b>Le parcours s&rsquo;appuie ainsi sur sa commande plut&ocirc;t que d&rsquo;afficher les m&ecirc;mes produits &agrave; tout le monde.<\/b><\/p><p class=\"small-txt font-regular\"><b>Chaque proposition doit &eacute;galement arriver au bon moment.<\/b><span style=\"font-weight: 400;\"> Les changements de taille, suppl&eacute;ments et garnitures trouvent leur place pendant la personnalisation du produit. Les boissons et accompagnements apparaissent apr&egrave;s l&rsquo;ajout du plat principal.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Tous les ajouts ne se valent pas non plus pour le restaurant.<\/b><span style=\"font-weight: 400;\"> Le produit propos&eacute; doit rester rapide &agrave; pr&eacute;parer, bien voyager et d&eacute;gager une marge int&eacute;ressante. <\/span><b>Une option fr&eacute;quemment choisie mais chronophage en cuisine peut rapporter moins qu&rsquo;un compl&eacute;ment plus modeste, ajout&eacute; &agrave; davantage de commandes.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cApr\u00e8s quelques semaines, le taux d\u2019ajout et la marge g\u00e9n\u00e9r\u00e9e permettent de conserver les suggestions qui enrichissent vraiment les paniers et de retirer celles que les clients ignorent.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Il nostro consiglio di esperti<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCr\u00e9er des seuils qui encouragent \u00e0 compl\u00e9ter le panier\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un seuil fonctionne lorsque le client n&rsquo;a plus qu&rsquo;un petit &eacute;cart &agrave; combler. <\/b><span style=\"font-weight: 400;\">Avec un panier &agrave; 18 &euro;, un avantage d&eacute;bloqu&eacute; &agrave; 20 &euro; peut l&rsquo;inciter &agrave; ajouter une boisson ou un dessert. <\/span><b>Mais s&rsquo;il faut ajouter plusieurs produits, l&rsquo;incitation perd rapidement de son int&eacute;r&ecirc;t.<\/b><\/p><p class=\"small-txt font-regular\"><b>Attention &agrave; ne pas appliquer d&rsquo;office le m&ecirc;me seuil aux deux canaux si leurs paniers moyens sont tr&egrave;s diff&eacute;rents.<\/b><span style=\"font-weight: 400;\"> Avec un panier de 15 &euro; en Click &amp; Collect et de 22 &euro; en livraison, un seuil fix&eacute; &agrave; 25 &euro; ne demande que 3 &euro; suppl&eacute;mentaires au client livr&eacute;, contre 10 &euro; &agrave; celui qui vient retirer sa commande. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; dans le premier cas, un seul ajout suffit <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; dans le second, l&rsquo;avantage risque de para&icirc;tre hors d&rsquo;atteinte<\/span><span style=\"font-weight: 400;\"><br><b><br>Fixez donc le seuil &agrave; partir des montants r&eacute;ellement observ&eacute;s sur chaque canal, l&eacute;g&egrave;rement au-dessus des commandes les plus fr&eacute;quentes.<\/b><span> Le client doit pouvoir l&rsquo;atteindre en ajoutant un seul produit coh&eacute;rent &agrave; son panier.<\/span><\/span><\/p><p class=\"small-txt font-regular\"><b>Les frais de livraison offerts ou r&eacute;duits constituent une premi&egrave;re option.<\/b><span style=\"font-weight: 400;\"> Le restaurant peut aussi proposer un produit offert, des <\/span><a href=\"https:\/\/obypay.com\/it\/market-booster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">points de fid&eacute;lit&eacute; suppl&eacute;mentaires<\/span><\/a><span style=\"font-weight: 400;\"> ou un avantage valable sur la prochaine commande. <\/span><b>Dans tous les cas, le co&ucirc;t de la r&eacute;compense doit rester inf&eacute;rieur &agrave; la marge apport&eacute;e par les produits ajout&eacute;s.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison.png\" alt=\"Bo\u00eete de cookies aux go\u00fbts vari\u00e9s, pr\u00e9par\u00e9e pour une commande en livraison.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison.png 535w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison-300x199.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison-480x318.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison-320x212.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison-160x106.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/cookies-livraison-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.168224299065%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t03. Augmenter la fr\u00e9quence aupr\u00e8s des clients d\u00e9j\u00e0 acquis\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Lorsque le restaurant attire d&eacute;j&agrave; suffisamment de nouveaux clients, la prochaine source de croissance se trouve souvent dans le r&eacute;achat.<\/b> <a href=\"https:\/\/www.cdlkservices.com\/barometre-payment-data-zoom-sur-le-secteur-des-livraisons-repas-performances-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Un utilisateur actif d&eacute;pense en moyenne 374 &euro; par an en livraison<\/span><\/a><span style=\"font-weight: 400;\">, soit environ 15 commandes sur la base d&rsquo;un panier moyen de 25 &euro;.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; panier constant, viser 2 ou 3 commandes suppl&eacute;mentaires dans l&rsquo;ann&eacute;e repr&eacute;senterait 50 &agrave; 75 &euro; de CA additionnel par client. <\/span><b>Un objectif r&eacute;aliste, qui prend rapidement une autre dimension lorsqu&rsquo;il se r&eacute;p&egrave;te sur l&rsquo;ensemble de la client&egrave;le.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tProlonger la fid\u00e9lit\u00e9 sur les canaux de vente \u00e0 emporter\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Certains clients n&rsquo;utiliseront jamais vos canaux en ligne s&rsquo;ils les obligent &agrave; repartir de z&eacute;ro sur leur programme de fid&eacute;lit&eacute;.<\/b><span style=\"font-weight: 400;\"> Une commande pass&eacute;e sur un canal qui ne reconna&icirc;t ni leur compte, ni leur cagnotte, ni leurs points devient une commande &laquo; perdue &raquo; dans leur parcours de fid&eacute;lit&eacute;. <\/span><b>Vous perdez donc votre place de premier choix, le jour o&ugrave; ils pr&eacute;f&egrave;rent se faire livrer plut&ocirc;t que de se d&eacute;placer.<\/b><\/p><p class=\"small-txt font-regular\"><b>Si vous proposez votre propre service de <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-consegna-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>Clicca e consegna<\/b><\/a><b>, vous pouvez le relier directement &agrave; votre <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0<\/b><\/a><b>.<\/b><span> Vos clients retrouvent leur compte, leur cagnotte et leurs r&eacute;compenses, puis continuent &agrave; cumuler leurs avantages comme en Click &amp; Collect ou sur place.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous &eacute;vitez ainsi de cr&eacute;er plusieurs fid&eacute;lit&eacute;s parall&egrave;les selon le canal utilis&eacute;. <\/span><b>Chaque commande vient nourrir la m&ecirc;me relation avec votre restaurant.<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9? <\/b><span style=\"font-weight: 400;\">Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-collegare-fedelta-canali-vendita\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">La fid&eacute;lit&eacute; omnicanale, pourquoi vos clients doivent cumuler des points partout<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tDonner rendez-vous avec une offre qui \u00e9volue\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;offre elle-m&ecirc;me peut donner envie de revenir plus souvent.<\/b><span style=\"font-weight: 400;\"> Un plat disponible uniquement certains jours, une recette qui change chaque semaine ou une formule r&eacute;serv&eacute;e &agrave; un cr&eacute;neau pr&eacute;cis cr&eacute;ent un rendez-vous que les clients finissent par int&eacute;grer &agrave; leurs habitudes.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/www.tf1info.fr\/conso\/video-reportage-a-lyon-et-brassy-je-trouve-ca-genial-pourquoi-les-semainiers-reviennent-a-la-mode-dans-les-restaurants-2436172.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">D&rsquo;ailleurs, le semainier revient &agrave; la mode sur les ardoises et les cartes du d&eacute;jeuner.<\/span><\/a> <b>Si pour le moment la tendance est beaucoup adopt&eacute;e sur place, le semainier fonctionne aussi tr&egrave;s bien en Click &amp; Collect.<\/b><span style=\"font-weight: 400;\"> Le restaurant annonce les plats de la semaine, les clients rep&egrave;rent les jours qui les int&eacute;ressent et peuvent pr&eacute;commander avant leur pause d&eacute;jeuner.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un client venu pour la formule du lundi d&eacute;couvre ainsi celle du mercredi ou du vendredi. Le menu change assez pour renouveler son int&eacute;r&ecirc;t, tout en conservant des horaires et une structure familiers. <\/span><b>Pour une client&egrave;le de quartier ou de bureaux, le restaurant devient progressivement un rendez-vous r&eacute;gulier plut&ocirc;t qu&rsquo;une option choisie au dernier moment.<\/b><\/p><p class=\"small-txt font-regular\"><b>En livraison aussi, une offre r&eacute;currente peut devenir un rendez-vous :<\/b><span style=\"font-weight: 400;\"> une recette que l&rsquo;on retrouve chaque week-end ou une formule r&eacute;serv&eacute;e &agrave; un soir de la semaine. <\/span><b>Ces rendez-vous donnent une raison de recommander sans passer syst&eacute;matiquement par une r&eacute;duction.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cUne offre qui \u00e9volue souvent doit \u00eatre facile \u00e0 g\u00e9rer. Il vous faut une solution qui centralise les mises \u00e0 jour : vous modifiez une formule, un prix ou une disponibilit\u00e9 une seule fois, puis le changement s\u2019applique \u00e0 tous vos menus. Pas besoin de recommencer 5 ou 6 fois dans des back-offices diff\u00e9rents.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Le r\u00e9flexe op\u00e9rationnel<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment piloter Click & Collect et livraison sans ajouter deux fois plus de travail ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Augmenter le volume, le panier moyen ou la fr&eacute;quence demande de faire &eacute;voluer les menus, les suggestions, les cr&eacute;neaux et les campagnes.<\/b><span style=\"font-weight: 400;\"> Si chaque canal poss&egrave;de son propre outil, les mises &agrave; jour et le suivi finissent vite par s&rsquo;accumuler.<\/span><\/p><p class=\"small-txt font-regular\"><b>Obypay r&eacute;unit les deux parcours de commande dans un back-office centralis&eacute;, les connecte &agrave; votre <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/software-cassa-vs-software-gestionale-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>software per punti vendita<\/b><\/a><b> et int&egrave;gre votre programme de fid&eacute;lit&eacute;.<\/b><span style=\"font-weight: 400;\"> Vous pilotez vos menus, vos commandes et vos performances depuis un seul et unique environnement.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Demandez une d&eacute;mo de la solution tout-en-un Obypay<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\toptimisent la commande en ligne\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect.jpg 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-1200x801.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-320x214.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/come-il-click-and-collect-puo-aiutare-ristoranti-crisi-sanitaria\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">In che modo click &amp; collect pu\u00f2 aiutare i ristoranti durante e dopo la crisi sanitaria?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Non c'\u00e8 dubbio che la crisi della COVID-19 abbia letteralmente bloccato il settore dell'ospitalit\u00e0. Alcuni vi daranno un colpetto sulla spalla e vi diranno \"approfittatene...<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise.png 1376w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-300x153.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-1024x521.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-768x391.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-18x9.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-1200x610.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-760x387.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-480x244.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-320x163.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-160x81.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-80x41.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 50.872093023256%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/click-and-collect-vantaggi-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Click &amp; Collect: i vantaggi per il vostro ristorante<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>E se poteste aumentare il vostro fatturato riducendo lo stress in cucina? Ecco 3 buoni motivi per scegliere il Click &amp; Collect!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup.jpg 2000w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/OBYPAYxLORD_4813_Smartphone_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.65%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristoranti-ordine-codice-qr\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Click &amp; Serve: come si pu\u00f2 semplificare l'ordinazione al tavolo?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Stanchi di servizi che sfuggono di mano e di ordini che si perdono per strada? Abbiamo la soluzione perfetta per voi: Click &amp; Serve. Offrite un servizio pi\u00f9 rapido, liberate i vostri team per concentrarvi sulle cose importanti e, soprattutto, rendete felici i vostri clienti. Tutto ci\u00f2 di cui avete bisogno per ottimizzare il vostro ristorante. Scoprite come questa soluzione pu\u00f2 farvi risparmiare tempo, ridurre gli errori e aumentare le vendite!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/fast-food-10-vantaggi-click-and-collect\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Fast food: i 10 vantaggi del Click &amp; Collect<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Perch\u00e9 70% delle principali catene di fast food francesi hanno gi\u00e0 adottato il Click &amp; Collect? Vi diamo un indizio: aumento delle vendite, riduzione dei costi, diminuzione degli errori, ottimizzazione del servizio... Nel 2024, il Click &amp; Collect sar\u00e0 una soluzione vincente. Scoprite i 10 vantaggi principali che faranno la differenza per il vostro ristorante. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/02\/obypay_takeout_clickandcollect-1-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/click-and-collect-must-ristoratori\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Perch\u00e9 Click &amp; Collect \u00e8 essenziale per i ristoranti?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Click &amp; Collect \u00e8 solo una trovata? Oggi milioni di consumatori lo hanno adottato di riflesso: veloce, pratico e senza spese di consegna. Il risultato: 41% di francesi lo hanno adottato. Per i ristoratori \u00e8 un'opportunit\u00e0 d'oro: pi\u00f9 ordini, un carrello medio pi\u00f9 alto e meno dipendenza dalle piattaforme. Sia gli indipendenti che le grandi catene lo hanno capito.<br \/>\nPerch\u00e9 questo modello \u00e8 cos\u00ec popolare? Quali sono i vantaggi per il vostro ristorante? Vi spieghiamo tutto.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Votre Click &#038; Collect ou votre Click &#038; Delivery fonctionne, mais vous aimeriez qu\u2019il p\u00e8se davantage dans votre chiffre d\u2019affaires ? Pour passer un cap, faut-il g\u00e9n\u00e9rer plus de commandes, encourager des paniers plus complets ou faire revenir les clients plus souvent ? Dans notre nouvel article, on vous aide \u00e0 d\u00e9terminer lequel de ces objectifs m\u00e9rite de passer en premier, sans perdre de vue votre marge. <\/p>","protected":false},"author":11,"featured_media":14486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[37,47,95,39,56],"post_sector":[50,86,60,52,42,55,43,61,51,44],"class_list":["post-14485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-click-collect","post_solution-click-delivery","post_solution-parrainage","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=14485"}],"version-history":[{"count":13,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14485\/revisions"}],"predecessor-version":[{"id":14500,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14485\/revisions\/14500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/14486"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=14485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=14485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=14485"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=14485"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=14485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}