{"id":14034,"date":"2026-08-14T07:36:52","date_gmt":"2026-08-14T07:36:52","guid":{"rendered":"https:\/\/obypay.com\/?p=14034"},"modified":"2026-08-14T07:36:54","modified_gmt":"2026-08-14T07:36:54","slug":"pass-wallet-restaurant-integration-programme-fidelite","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/pass-wallet-ristorante-integrazione-programma-fedelta\/","title":{"rendered":"Pass Wallet pour restaurant : quand l\u2019int\u00e9grer \u00e0 son programme de fid\u00e9lit\u00e9 ?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14034\" class=\"elementor elementor-14034\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t\u00c0 partir de combien de clients le Pass Wallet devient-il pertinent ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tQuel est le bon moment pour ajouter un Pass Wallet \u00e0 son programme de fid\u00e9lit\u00e9 ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tQuels objectifs le Pass Wallet peut-il soutenir ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tVotre programme de fid\u00e9lit\u00e9 \u00e9volue ? Son acc\u00e8s aussi \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 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17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0<\/b><\/a><b> accessible dans Apple Wallet ou Google Wallet<\/b><span style=\"font-weight: 400;\"> simplifie l&rsquo;identification, remplace la carte physique, accompagne un d&eacute;ploiement multi-sites et ajoute un nouveau point de contact avec vos clients.<\/span><\/p><p class=\"small-txt font-regular\"><b>Mais &agrave; quel moment le <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/pass-wallet-2\/\" target=\"_blank\" rel=\"noopener\"><b>Pass Wallet<\/b><\/a><b> devient-il incontournable pour un restaurant ?<\/b><span style=\"font-weight: 400;\"> D&egrave;s les premi&egrave;res inscriptions ? Quand la base fid&eacute;lit&eacute; commence &agrave; grandir ? Lorsqu&rsquo;un r&eacute;seau se d&eacute;veloppe sur plusieurs &eacute;tablissements ? <\/span><b>On a regroup&eacute; les questions qui reviennent le plus souvent avant d&rsquo;int&eacute;grer un Pass Wallet &agrave; son programme de fid&eacute;lit&eacute;.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t\u00c0 partir de combien de clients le Pass Wallet devient-il pertinent ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">100, 500, 5000 membres ?<\/span><b> Il n&rsquo;existe pas de seuil &agrave; partir duquel un Pass Wallet devient automatiquement pertinent.<\/b><span style=\"font-weight: 400;\"> Deux restaurants peuvent compter le m&ecirc;me nombre d&rsquo;inscrits et pourtant afficher des niveaux d&rsquo;activit&eacute; tr&egrave;s &eacute;loign&eacute;s.<\/span><\/p><p class=\"small-txt font-regular\"><span>D&rsquo;un c&ocirc;t&eacute;, des membres qui reviennent r&eacute;guli&egrave;rement, s&rsquo;identifient &agrave; chaque commande, cumulent des points et utilisent leur cashback. De l&rsquo;autre, plusieurs milliers d&rsquo;inscrits dont une grande partie n&rsquo;a plus interagi avec le programme depuis son inscription. Dans le premier cas, faciliter l&rsquo;acc&egrave;s &agrave; la carte de fid&eacute;lit&eacute; peut rapidement devenir int&eacute;ressant. <\/span><b>Dans le second, ajouter un Pass Wallet ne suffira pas &agrave; r&eacute;activer la base.<\/b><\/p><p class=\"small-txt font-regular\"><b>Le nombre d&rsquo;inscrits est un indicateur &agrave; prendre en compte mais il doit &ecirc;tre mis en perspective avec l&rsquo;activit&eacute; du programme de fid&eacute;lit&eacute; :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Combien de membres reviennent r&eacute;guli&egrave;rement ? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &Agrave; quelle fr&eacute;quence les r&eacute;compenses et les cagnottes sont-elles utilis&eacute;es ?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &Agrave; quel rythme la <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">base di clienti<\/span><\/a><span style=\"font-weight: 400;\"> progresse-t-elle ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Ces donn&eacute;es vous permettent aussi de savoir si la carte de fid&eacute;lit&eacute; est devenue un r&eacute;flexe dans le parcours d&rsquo;achat.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorazione-come-valutare-programma-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restauration : comment &eacute;valuer la performance de son programme de fid&eacute;lit&eacute; ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQuel est le bon moment pour ajouter un Pass Wallet \u00e0 son programme de fid\u00e9lit\u00e9 ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAu lancement : faut-il pr\u00e9voir le Pass Wallet d\u00e8s le d\u00e9part ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Lancer son programme de fid&eacute;lit&eacute; avec le Pass Wallet int&eacute;gr&eacute; permet de construire d&egrave;s le d&eacute;part un parcours enti&egrave;rement digital.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Cette int&eacute;gration d&egrave;s le lancement &eacute;vite aussi de multiplier les supports. <\/b><span style=\"font-weight: 400;\">Pas besoin de pr&eacute;voir la distribution de <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/fidelizzazione-clienti-perche-dire-addio-alle-tessere-punti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cartes physiques<\/span><\/a><span style=\"font-weight: 400;\"> ou de demander au client de rechercher son compte &agrave; chaque passage. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>C&rsquo;est aussi l&rsquo;occasion d&rsquo;installer imm&eacute;diatement les bons r&eacute;flexes. <\/b><span style=\"font-weight: 400;\">L&rsquo;ajout de la carte peut faire partie du parcours d&rsquo;inscription, plut&ocirc;t que d&rsquo;&ecirc;tre propos&eacute; plusieurs mois plus tard &agrave; une base d&eacute;j&agrave; habitu&eacute;e &agrave; une autre m&eacute;thode. <\/span><b>Les nouveaux membres savent d&egrave;s leur premi&egrave;re visite o&ugrave; retrouver leur fid&eacute;lit&eacute; et comment l&rsquo;utiliser. <\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>Pour autant, int&eacute;grer le Pass Wallet d&egrave;s le lancement n&rsquo;est pas une obligation.<\/b><span style=\"font-weight: 400;\"> Si le restaurant pr&eacute;f&egrave;re d&rsquo;abord tester sa m&eacute;canique de points ou de cashback, observer la mani&egrave;re dont les clients adh&egrave;rent au programme et ajuster le parcours, il peut tout &agrave; fait l&rsquo;ajouter dans un second temps. <\/span><b>L&rsquo;int&eacute;r&ecirc;t de le pr&eacute;voir d&egrave;s le d&eacute;part est surtout d&rsquo;&eacute;viter une transition suppl&eacute;mentaire lorsque le programme commencera &agrave; se d&eacute;velopper.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/apertura-ristorante-canali-vendita\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ouvrir un restaurant : faut-il lancer tous vos canaux de vente d&egrave;s le jour J ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tEn phase de croissance : faut-il ajouter un Pass Wallet pour accompagner le d\u00e9veloppement ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>En phase de croissance, la base clients s&rsquo;&eacute;largit et le programme doit suivre l&rsquo;ouverture de nouveaux &eacute;tablissements, en propre comme en <\/b><a href=\"https:\/\/obypay.com\/it\/franchising\/\" target=\"_blank\" rel=\"noopener\"><b>franchising<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><b>Le Pass Wallet permet de conserver un acc&egrave;s commun &agrave; la fid&eacute;lit&eacute;, quel que soit le point de vente fr&eacute;quent&eacute;.<\/b><span style=\"font-weight: 400;\"> Avec la solution Obypay, une m&ecirc;me carte peut &ecirc;tre utilis&eacute;e dans plusieurs &eacute;tablissements du r&eacute;seau et d&eacute;pens&eacute;s dans l&rsquo;ensemble des points de vente.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour l&rsquo;enseigne, <\/span><b>le Pass Wallet accompagne le d&eacute;veloppement du r&eacute;seau sans avoir &agrave; repenser l&rsquo;acc&egrave;s au programme &agrave; chaque nouvelle ouverture,<\/b><span style=\"font-weight: 400;\"> tout en conservant une exp&eacute;rience fid&eacute;lit&eacute; homog&egrave;ne.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t\u00c0 maturit\u00e9 : est-il trop tard pour int\u00e9grer un Pass Wallet ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un programme install&eacute; depuis plusieurs ann&eacute;es n&rsquo;a aucune raison de rester fig&eacute; dans le parcours imagin&eacute; &agrave; son lancement.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec le temps, la base s&rsquo;&eacute;toffe, les m&eacute;caniques de fid&eacute;lit&eacute; &eacute;voluent et les habitudes des clients aussi. <\/span><b>Ajouter un Pass Wallet peut alors permettre de faire &eacute;voluer la mani&egrave;re dont les membres acc&egrave;dent &agrave; leur programme, sans modifier ce qui fonctionne d&eacute;j&agrave;.<\/b><\/p><p class=\"small-txt font-regular\"><b>Le restaurant dispose &eacute;galement de davantage de recul pour identifier les points &agrave; am&eacute;liorer : <\/b><span style=\"font-weight: 400;\">une carte souvent oubli&eacute;e, une identification qui pourrait &ecirc;tre plus rapide, des soldes de points ou de cashback que les clients consultent r&eacute;guli&egrave;rement, ou encore une volont&eacute; de r&eacute;duire progressivement l&rsquo;utilisation des cartes physiques.<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette maturit&eacute; peut m&ecirc;me faciliter l&rsquo;int&eacute;gration du Wallet.<\/b><span style=\"font-weight: 400;\"> Le programme dispose d&eacute;j&agrave; de membres actifs, de donn&eacute;es sur leur comportement et de m&eacute;caniques &eacute;prouv&eacute;es. Le Pass <\/span><b>vient alors compl&eacute;ter un dispositif qui a d&eacute;j&agrave; fait ses preuves, avec un r&ocirc;le identifi&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Int&eacute;grer un Pass Wallet n&rsquo;est donc pas r&eacute;serv&eacute; aux programmes r&eacute;cents.<\/span><b> Il peut aussi marquer une nouvelle &eacute;tape dans un programme d&eacute;j&agrave; install&eacute;, lorsque les attentes des clients ou les objectifs de l&rsquo;enseigne &eacute;voluent.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQuels objectifs le Pass Wallet peut-il soutenir ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSimplifier l\u2019acc\u00e8s \u00e0 la carte de fid\u00e9lit\u00e9 \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le premier int&eacute;r&ecirc;t du Pass Wallet est de rendre la carte plus facile &agrave; retrouver. <\/b><span style=\"font-weight: 400;\">Une fois ajout&eacute;e &agrave; Apple Wallet ou Google Wallet, elle reste accessible directement depuis le t&eacute;l&eacute;phone, sans avoir &agrave; rechercher un e-mail ou se connecter &agrave; un espace client.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFaciliter l\u2019identification lors des commandes \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>En plein service, l&rsquo;identification au programme de fid&eacute;lit&eacute; doit &ecirc;tre rapide.<\/b><span style=\"font-weight: 400;\"> Avec le Pass Wallet, le membre ouvre sa carte sur son t&eacute;l&eacute;phone et pr&eacute;sente directement son QR Code, sans avoir &agrave; renseigner son nom, son num&eacute;ro de t&eacute;l&eacute;phone ou son adresse e-mail. <\/span><b>Quelques secondes suffisent pour retrouver son compte et poursuivre la commande ou l&rsquo;encaissement.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tRemplacer la carte physique sans d\u00e9velopper une application d\u00e9di\u00e9e \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Pour d&eacute;mat&eacute;rialiser leur programme de fid&eacute;lit&eacute;, certains &eacute;tablissements envisagent de d&eacute;velopper une application en propre.<\/b><span style=\"font-weight: 400;\"> Mais le budget a de quoi rapidement freiner le projet : comptez entre <\/span><a href=\"https:\/\/www.aquilapp.fr\/ressources\/projet-mobile\/combien-coute-application-mobile\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5000 et 150 000&euro;<\/span><\/a><span style=\"font-weight: 400;\">, et davantage d&egrave;s que les fonctionnalit&eacute;s se multiplient, auxquels s&rsquo;ajoutent la maintenance et les &eacute;volutions dans le temps.<\/span><\/p><p class=\"small-txt font-regular\"><b>Il faut ensuite convaincre les clients de la t&eacute;l&eacute;charger.<\/b><span style=\"font-weight: 400;\"> Et la place est d&eacute;j&agrave; disput&eacute;e : <\/span><a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/techno-ux-1256\/barometre-etude-2161\/Breves\/experience-mobile-bugs-coutent-fidelite-client-481192.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&nbsp;43% des utilisateurs limitent volontairement le nombre d&rsquo;applications qu&rsquo;ils t&eacute;l&eacute;chargent<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une application uniquement d&eacute;di&eacute;e &agrave; la fid&eacute;lit&eacute; doit donc apporter suffisamment de valeur pour justifier son installation et, surtout, rester utilis&eacute;e dans le temps.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour un restaurant qui cherche avant tout &agrave; remplacer sa carte physique, rendre la fid&eacute;lit&eacute; accessible sur mobile et &eacute;viter de demander &agrave; ses clients de t&eacute;l&eacute;charger une application suppl&eacute;mentaire, <\/span><b>le Pass Wallet offre une voie plus l&eacute;g&egrave;re qu&rsquo;un d&eacute;veloppement en propre.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAjouter un nouveau canal de communication au programme \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le Pass Wallet ne sert pas uniquement &agrave; stocker une carte de fid&eacute;lit&eacute;.<\/b><span style=\"font-weight: 400;\"> Une fois ajout&eacute; &agrave; Apple Wallet ou Google Wallet, il peut aussi devenir un <\/span><a href=\"https:\/\/obypay.com\/it\/features\/push-notifiche-mirate-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">point de contact suppl&eacute;mentaire<\/span><\/a><span style=\"font-weight: 400;\"> avec les membres du programme.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour les &eacute;tablissements qui disposent d&eacute;j&agrave; d&rsquo;une base active et d&rsquo;une strat&eacute;gie CRM structur&eacute;e, le Pass Wallet vient ainsi compl&eacute;ter <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\"><span style=\"font-weight: 400;\">l&rsquo;e-mail et le SMS<\/span><\/a><span style=\"font-weight: 400;\"> avec des communications courtes, directement li&eacute;es aux actualit&eacute;s et &agrave; la fid&eacute;lit&eacute;.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/notifiche-push-wallet-ristoranti-guida-completa\/\"><span style=\"font-weight: 400;\">Notifications pushs Wallet pour restaurants : guide complet (+ 25 mod&egrave;les)<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee.png\" alt=\"notifica mirata ricevuta da Obypay\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/push-notif-ciblee-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tVotre programme de fid\u00e9lit\u00e9 \u00e9volue ? Son acc\u00e8s aussi \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Notre &eacute;quipe vous accompagne pour int&eacute;grer facilement le Pass Wallet &agrave; votre programme de fid&eacute;lit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Demandez votre d&eacute;mo<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tadoptent le Pass Wallet \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-collegare-fedelta-canali-vendita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Si votre programme est limit\u00e9 \u00e0 certains canaux de vente, vous cr\u00e9ez de la frustration chez vos clients et vous vous privez surtout d\u2019un levier direct de chiffre d\u2019affaires. Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_continu_creanau_apresmidi_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-orario-continuato-campagne-aumentare-pomeriggio\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant service continu : 4 campagnes pour booster l\u2019apr\u00e8s-midi<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Le service continu int\u00e9resse de plus en plus de restaurateurs, mais il y a un cr\u00e9neau qui reste difficile \u00e0 apprivoiser : l\u2019apr\u00e8s-midi.  Il peut tr\u00e8s bien tourner quand le quartier s\u2019anime, que les touristes sont de passage ou que la m\u00e9t\u00e9o est cl\u00e9mente, puis devenir beaucoup plus irr\u00e9gulier le reste du temps. Pour \u00e9viter de d\u00e9pendre uniquement des samedis, des vacances ou du passage spontan\u00e9, il faut donner une vraie raison de venir entre 14h et 18h. Dans cet article, on vous partage 4 id\u00e9es de campagnes pour dynamiser l\u2019apr\u00e8s-midi, en ciblant les bons profils de clients.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg 1622w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.584463625154%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/gamification-ristorante-idee-marketing-fidelizzare-clienti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gamification restaurant : 3 id\u00e9es marketing pour fid\u00e9liser vos clients<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous voulez collecter plus d\u2019avis clients ? D\u00e9velopper votre base de donn\u00e9es ? Faire grandir votre communaut\u00e9 sur les r\u00e9seaux sociaux ? En int\u00e9grant des modules de jeu \u00e0 votre programme de fid\u00e9lit\u00e9, vous ajoutez un levier d\u2019animation pour encourager ces actions sans les pr\u00e9senter comme de simples demandes. Roue de la fortune, pronostics sportifs, d\u00e9fis mensuels\u2026 ces m\u00e9caniques donnent plus d\u2019int\u00e9r\u00eat \u00e0 la participation, tout en restant reli\u00e9es \u00e0 vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour cr\u00e9er plus d\u2019interactions, animer votre fid\u00e9lit\u00e9 et donner \u00e0 vos clients une bonne raison de revenir.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/programma-fedelta-3-meccanismi-rendere-premio-piu-attraente\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Programme de fid\u00e9lit\u00e9 : 3 m\u00e9canismes pour rendre la r\u00e9compense plus attractive\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Quel est le point commun entre un marshmallow, une carte de station de lavage et un programme de fid\u00e9lit\u00e9 de restaurant ? Une r\u00e9compense n\u2019a pas besoin d\u2019\u00eatre \u00e9lev\u00e9e pour avoir de la valeur aux yeux de vos clients. Alors pourquoi certaines m\u00e9caniques d\u00e9clenchent-elles imm\u00e9diatement l\u2019adh\u00e9sion, quand d\u2019autres peinent \u00e0 faire revenir malgr\u00e9 des avantages plus g\u00e9n\u00e9reux ? Derri\u00e8re ces \u00e9carts se cachent des ressorts psychologiques capables de modifier la perception d\u2019un gain, l\u2019envie de poursuivre et la d\u00e9cision d\u2019utiliser une r\u00e9compense. Dans cet article, on d\u00e9crypte 3 d\u2019entre eux pour renforcer l\u2019impact de votre programme de fid\u00e9lit\u00e9.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/notifiche-push-wallet-ristoranti-guida-completa\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Notifications push Wallet pour restaurants : guide complet (+ 25 mod\u00e8les)<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Les notifications push Wallet offrent aux restaurants un acc\u00e8s direct au t\u00e9l\u00e9phone des membres de leur programme de fid\u00e9lit\u00e9, sans application \u00e0 t\u00e9l\u00e9charger. Un point de contact pr\u00e9cieux pour promouvoir une offre, valoriser une r\u00e9compense ou faire revenir les clients plus r\u00e9guli\u00e8rement. Pour vous aider \u00e0 tirer le meilleur parti de ce canal, on a con\u00e7u un guide complet d\u00e9di\u00e9 \u00e0 la restauration. Vous y trouverez tous nos conseils de r\u00e9daction et 25 exemples pour vous inspirer, que vous g\u00e9riez une boulangerie, un fast-food, un food court ou un complexe de loisirs. \u00c0 garder dans vos favoris pour vos prochaines campagnes. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>100, 1000, 10 000 membres : \u00e0 partir de quand le Pass Wallet devient-il incontournable ? Faut-il l\u2019int\u00e9grer d\u00e8s le lancement, pendant la croissance du programme ou une fois la base bien install\u00e9e ? On vous aide \u00e0 rep\u00e9rer le moment o\u00f9 le Wallet peut faire passer votre programme de fid\u00e9lit\u00e9 \u00e0 l\u2019\u00e9tape sup\u00e9rieure, et lui donner une vraie place dans le quotidien de vos membres. <\/p>","protected":false},"author":11,"featured_media":7188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[93,49,94,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-14034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-cagnotte","post_solution-carte-de-fidelite","post_solution-pass-wallet","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=14034"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14034\/revisions"}],"predecessor-version":[{"id":14042,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/14034\/revisions\/14042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/7188"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=14034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=14034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=14034"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=14034"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=14034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}