{"id":13966,"date":"2026-08-03T10:35:13","date_gmt":"2026-08-03T10:35:13","guid":{"rendered":"https:\/\/obypay.com\/?p=13966"},"modified":"2026-08-03T10:35:33","modified_gmt":"2026-08-03T10:35:33","slug":"bars-pubs-programme-fidelite-augmenter-ventes-points-bonus","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/bar-pub-programma-fedelta-aumentare-vendite-punti-bonus\/","title":{"rendered":"Bars &amp; pubs : augmentez vos ventes gr\u00e2ce aux points fid\u00e9lit\u00e9 bonus"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13966\" class=\"elementor elementor-13966\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tComment fonctionnent les points bonus dans un programme de fid\u00e9lit\u00e9 ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tQuels produits mettre en avant gr\u00e2ce aux points bonus ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPoints bonus : les 3 r\u00e9flexes \u00e0 adopter pour maximiser leur impact \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tBoostez vos ventes gr\u00e2ce au programme de fid\u00e9lit\u00e9 Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Vous cherchez &agrave; dynamiser les ventes de votre <\/b><a href=\"https:\/\/obypay.com\/it\/bar-pub-caffe\/\" target=\"_blank\" rel=\"noopener\"><b>bar<\/b><\/a><b>, &agrave; valoriser certaines cat&eacute;gories de produits ou &agrave; augmenter la part de restauration dans votre chiffre d&rsquo;affaires ?<\/b><span style=\"font-weight: 400;\"> La solution ne passe pas n&eacute;cessairement par une &eacute;ni&egrave;me r&eacute;duction ou une activation chronophage et co&ucirc;teuse.<\/span><\/p><p class=\"small-txt font-regular\"><b>Elle se trouve dans votre <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0<\/b><\/a><b> !<\/b><span style=\"font-weight: 400;\"> En attribuant des points suppl&eacute;mentaires &agrave; certaines r&eacute;f&eacute;rences, vous les rendez plus attractives et encouragez vos clients &agrave; compl&eacute;ter leur commande.<\/span><\/p><p class=\"small-txt font-regular\"><b>Voici tout ce qu&rsquo;il faut savoir pour faire des <\/b><a href=\"https:\/\/obypay.com\/it\/features\/i-prodotti-bonus-menu\/\" target=\"_blank\" rel=\"noopener\"><b>points bonus<\/b><\/a><b> un vrai moteur du panier moyen de votre bar.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment fonctionnent les points bonus dans un programme de fid\u00e9lit\u00e9 ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un programme de fid&eacute;lit&eacute; peut r&eacute;compenser les clients de deux mani&egrave;res : <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/programma-cashback-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>en cr&eacute;ditant une cagnotte cashback<\/b><\/a><b> ou en leur faisant cumuler des points.<\/b><span style=\"font-weight: 400;\"> Avec un syst&egrave;me &agrave; points, l&rsquo;&eacute;tablissement choisit le bar&egrave;me, les r&eacute;compenses &agrave; d&eacute;bloquer et les actions qu&rsquo;il souhaite particuli&egrave;rement valoriser.<\/span><\/p><p class=\"small-txt font-regular\"><b>Et tous les produits ne sont pas oblig&eacute;s de rapporter le m&ecirc;me nombre de points.<\/b><span style=\"font-weight: 400;\"> Le bar peut s&eacute;lectionner certaines r&eacute;f&eacute;rences de sa carte et leur associer un bonus pour les rendre plus attractives au moment de la commande.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ad esempio:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><b>+5 points<\/b><span style=\"font-weight: 400;\"> sur un dessert maison<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><b>les points doubl&eacute;s<\/b><span style=\"font-weight: 400;\"> sur une bi&egrave;re locale<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><b>+3 points<\/b><span style=\"font-weight: 400;\"> sur un cocktail signature<\/span><\/p><p class=\"small-txt font-regular\"><b>Le client voit imm&eacute;diatement qu&rsquo;il progressera plus vite vers sa prochaine r&eacute;compense en choisissant l&rsquo;un de ces produits.<\/b><span style=\"font-weight: 400;\"> De son c&ocirc;t&eacute;, le bar dispose d&rsquo;un argument suppl&eacute;mentaire pour encourager une vente additionnelle, faire d&eacute;couvrir une nouveaut&eacute; ou donner plus de visibilit&eacute; &agrave; une cat&eacute;gorie, <\/span><b>sans r&eacute;duire son prix.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cLes points ne sont qu\u2019une \u00e9tape avant la r\u00e9compense finale. Pourtant, d\u00e8s qu\u2019ils entrent dans l\u2019\u00e9quation, leur accumulation peut devenir un objectif \u00e0 part enti\u00e8re. C\u2019est le principe du \u00ab medium maximization \u00bb : le client cherche \u00e0 maximiser cette monnaie interm\u00e9diaire, quitte \u00e0 adapter son choix pour en obtenir davantage. Face \u00e0 plusieurs produits, un simple \u00ab +5 points \u00bb peut ainsi donner un avantage imm\u00e9diat \u00e0 la r\u00e9f\u00e9rence que le bar souhaite mettre en avant.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Pourquoi les points bonus attirent naturellement l\u2019attention du client<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/programma-fedelta-3-meccanismi-rendere-premio-piu-attraente\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Programme de fid&eacute;lit&eacute; : 3 m&eacute;canismes pour rendre la r&eacute;compense plus attractive<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQuels produits mettre en avant gr\u00e2ce aux points bonus ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes planches & assiettes \u00e0 partager\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les planches occupent une place naturelle dans l&rsquo;offre d&rsquo;un bar, mais ne sont pas toujours command&eacute;es spontan&eacute;ment au moment de la premi&egrave;re tourn&eacute;e.<\/b><span style=\"font-weight: 400;\"> Leur attribuer davantage de points peut aider &agrave; les faire ressortir sur la carte et &agrave; rappeler qu&rsquo;elles sont pens&eacute;es pour accompagner un verre &agrave; plusieurs.<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette mise en avant peut notamment favoriser une commande collective :<\/b><span style=\"font-weight: 400;\"> l&rsquo;avantage profite &agrave; la personne qui passe la commande, tandis que le produit se partage avec toute la table.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; la recherche d&rsquo;inspiration pour vos planches ?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/fast-food-concetti-piu-redditizi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restauration rapide : les 4 concepts les plus rentables en 2026<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLa finger food\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Frites, mozza sticks ou houmous s&rsquo;int&egrave;grent facilement &agrave; une commande, mais restent souvent secondaires face aux boissons. <\/span><b>En leur associant des points suppl&eacute;mentaires, vous pouvez attirer l&rsquo;attention sur ces petites portions et encourager leur ajout au panier,<\/b><span style=\"font-weight: 400;\"> m&ecirc;me lorsqu&rsquo;elles n&rsquo;&eacute;taient pas pr&eacute;vues au d&eacute;part.<\/span><\/p><p class=\"small-txt font-regular\"><b>La finger food a aussi l&rsquo;avantage de pouvoir &ecirc;tre command&eacute;e &agrave; diff&eacute;rents moments : <\/b><span style=\"font-weight: 400;\">avec la premi&egrave;re tourn&eacute;e, au moment de reprendre un verre ou lorsque la soir&eacute;e se prolonge. Le bonus permet alors de remettre ces produits sous les yeux du client<\/span> <span style=\"font-weight: 400;\">tout au long du parcours et de<\/span><b> multiplier les occasions de compl&eacute;ter la commande.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes nouveaut\u00e9s de la carte\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une nouvelle recette ne trouve pas toujours imm&eacute;diatement son public.<\/b><span style=\"font-weight: 400;\"> Les clients r&eacute;guliers ont leurs habitudes et peuvent continuer &agrave; commander les m&ecirc;mes produits sans m&ecirc;me consulter les derni&egrave;res additions &agrave; la carte.<\/span><\/p><p class=\"small-txt font-regular\"><b>Un bonus temporaire attire leur attention et encourage les premiers essais sans passer par une baisse de prix.<\/b><span style=\"font-weight: 400;\"> Il peut accompagner le lancement d&rsquo;une cr&eacute;ation maison, d&rsquo;une nouvelle bi&egrave;re ou d&rsquo;une collaboration avec un producteur local. <\/span><b>Une fois le produit mieux identifi&eacute;, il suffit d&rsquo;observer si les commandes se maintiennent apr&egrave;s le retrait des points suppl&eacute;mentaires.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes mocktails & boissons sans alcool\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les alternatives sans alcool occupent une place croissante sur les cartes, mais restent parfois moins spontan&eacute;ment envisag&eacute;es que les cocktails traditionnels.<\/b><span style=\"font-weight: 400;\"> Leur attribuer davantage de points peut aider &agrave; mieux les faire conna&icirc;tre et &agrave; sortir du soda command&eacute; par d&eacute;faut.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cette mise en avant peut &ecirc;tre particuli&egrave;rement int&eacute;ressante lors d&rsquo;un lancement, pendant le Dry January ou lorsque vous d&eacute;veloppez une v&eacute;ritable gamme de recettes sans alcool. Contrairement &agrave; une r&eacute;duction appliqu&eacute;e pendant un Happy Hour,<\/span><b> le bonus fid&eacute;lit&eacute; valorise la boisson sans modifier son prix de vente.<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/happy-hour-francia-regolamentazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Happy Hour en restaurant : que dit la loi ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes produits saisonniers\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cocktail estival, bi&egrave;re de No&euml;l, boisson chaude ou planche sp&eacute;ciale : <\/span><b>les produits saisonniers disposent de peu de temps pour trouver leur public.<\/b><span style=\"font-weight: 400;\"> Des points suppl&eacute;mentaires permettent de les distinguer imm&eacute;diatement du reste de la carte et de cr&eacute;er un motif de d&eacute;couverte pendant toute leur p&eacute;riode de disponibilit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><b>Vous pouvez &eacute;galement adapter les r&eacute;f&eacute;rences mises en avant aux temps forts de votre &eacute;tablissement :<\/b> <a href=\"https:\/\/obypay.com\/it\/blog\/aumentare-i-ricavi-del-proprio-ristorante-competizioni-sportive\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">retransmission sportive<\/span><\/a><span style=\"font-weight: 400;\">, soir&eacute;e th&eacute;matique, collaboration avec une brasserie ou ouverture de la terrasse. <\/span><b>Le bonus devient alors un moyen d&rsquo;animer r&eacute;guli&egrave;rement la carte, sans revoir l&rsquo;ensemble du <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0<\/b><\/a><b>.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPoints bonus : les 3 r\u00e9flexes \u00e0 adopter pour maximiser leur impact \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Concentrer le bonus sur quelques r\u00e9f\u00e9rences \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si tous les produits rapportent des points suppl&eacute;mentaires, aucun ne ressort v&eacute;ritablement. <\/b><span style=\"font-weight: 400;\">Mieux vaut s&eacute;lectionner quelques r&eacute;f&eacute;rences en fonction de votre objectif du moment : accompagner le lancement d&rsquo;une nouveaut&eacute; ou attirer l&rsquo;attention sur une cat&eacute;gorie encore peu command&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette s&eacute;lection peut &eacute;voluer au fil de l&rsquo;ann&eacute;e, des temps forts du bar et des performances observ&eacute;es.<\/b><span style=\"font-weight: 400;\"> Les produits bonus deviennent ainsi un moyen d&rsquo;animer r&eacute;guli&egrave;rement la carte, plut&ocirc;t qu&rsquo;un param&eacute;trage fig&eacute; une fois pour toutes.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Cr\u00e9er un \u00e9cart de points suffisamment incitatif \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Pour peser dans la d&eacute;cision, le bonus doit repr&eacute;senter une progression perceptible par rapport au bar&egrave;me habituel.<\/b><span style=\"font-weight: 400;\"> Un produit qui rapporte 1 point suppl&eacute;mentaire attirera peu l&rsquo;attention si plusieurs dizaines de points sont n&eacute;cessaires pour d&eacute;bloquer la prochaine r&eacute;compense.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cPlus un client se rapproche de sa prochaine r\u00e9compense, plus il est susceptible de vouloir atteindre son objectif. Les points bonus gagnent donc en attractivit\u00e9 lorsque le solde et la r\u00e9compense \u00e0 d\u00e9bloquer sont visibles.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Consigli degli esperti<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Signaler les points bonus directement sur les interfaces de commande \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le bonus ne peut influencer la commande que si le client le d&eacute;couvre avant d&rsquo;avoir fait son choix.<\/b><span style=\"font-weight: 400;\"> La mention &laquo; +5 points &raquo; doit donc appara&icirc;tre directement &agrave; c&ocirc;t&eacute; du produit, sur la <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kiosko self-order<\/span><\/a><span style=\"font-weight: 400;\">il <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/menu-codice-qr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">menu digital accessible par QR code<\/span><\/a><span style=\"font-weight: 400;\">in <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e ritira<\/span><\/a><span style=\"font-weight: 400;\"> o in <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-consegna-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e consegna<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>Un badge bien visible permet d&rsquo;identifier imm&eacute;diatement les r&eacute;f&eacute;rences concern&eacute;es, sans avoir &agrave; consulter les conditions du programme de fid&eacute;lit&eacute;.<\/b><span style=\"font-weight: 400;\"> Les points bonus deviennent alors un v&eacute;ritable argument int&eacute;gr&eacute; au parcours de commande, au m&ecirc;me titre qu&rsquo;un visuel, une recommandation ou une mise en avant dans le menu.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus.png\" alt=\"funzionalit\u00e0 per evidenziare i prodotti con punti o bonus cashback\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/produit-bonus-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tBoostez vos ventes gr\u00e2ce au programme de fid\u00e9lit\u00e9 Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">D&eacute;veloppez vos ventes additionnelles, fid&eacute;lisez vos clients et pilotez facilement vos campagnes depuis un seul back-office.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Obtenez une d&eacute;mo d&egrave;s maintenant<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tr\u00e9compensent les bons choix \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ha-senso-puntare-sui-social-per-riempire-il-tuo-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Nel 2026 dovreste ancora affidarvi ai social network per riempire il vostro ristorante?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Negli ultimi 5 anni, i social network sono diventati parte integrante della vita quotidiana dei ristoratori. Durante il confino, hanno permesso a molti di rimanere in contatto con i clienti e di superare la tempesta. Ancora oggi, un video pu\u00f2 portare un ristorante sotto i riflettori in poche ore. Ma in un contesto senza precedenti, in cui l'affluenza \u00e8 in calo, il potere d'acquisto limita le uscite e la concorrenza aumenta, affidarsi a strumenti cos\u00ec instabili diventa rischioso.<br \/>\nI ristoratori hanno bisogno di leve affidabili che generino profitti, stabilizzino l'attivit\u00e0 e riducano l'incertezza. La fedelt\u00e0, i dati, l'attivazione dei clienti e il riferimento locale rispondono a queste sfide molto meglio della viralit\u00e0. Ve lo spieghiamo.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/obypay-data-insights-2025-impatto-fidelizzazione-fatturato-ristorazione\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Obypay Data Insights 2025: l'impatto della fedelt\u00e0 sul fatturato secondo i modelli di ristorazione<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>In che modo la fedelt\u00e0 influisce sulle vendite medie degli scontrini, sui margini e sulla capacit\u00e0 di crescita di un punto vendita? Questa edizione di Obypay Data Insights 2025 risponde a questa domanda con dati provenienti dal campo. Analizziamo diversi modelli operativi dotati della soluzione di fidelizzazione di Obypay: fast-food, complessi ricreativi e franchising. Tre contesti, tre sfide, ma la stessa logica di performance. Tra crescita del paniere, ricorrenza, raccolta dati e supporto allo sviluppo della rete, questo articolo getta una luce utile per anticipare il 2026 e strutturare una strategia di fidelizzazione che sia davvero di supporto al vostro business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-collegare-fedelta-canali-vendita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Si votre programme est limit\u00e9 \u00e0 certains canaux de vente, vous cr\u00e9ez de la frustration chez vos clients et vous vous privez surtout d\u2019un levier direct de chiffre d\u2019affaires. Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/apertura-ristorante-canali-vendita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ouvrir un restaurant : faut-il lancer tous vos canaux de vente d\u00e8s le jour J ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Ouvrir un restaurant, c\u2019est coordonner mille sujets \u00e0 la fois. Alors quand il faut d\u00e9cider quels canaux de vente lancer d\u00e8s les premiers jours, le sujet peut rapidement devenir sensible : service sur place, vente \u00e0 emporter, Click & Collect, livraison\u2026 faut-il tout activer tout de suite ou avancer \u00e9tape par \u00e9tape ? Entre prudence op\u00e9rationnelle et besoin de g\u00e9n\u00e9rer du chiffre d\u2019affaires, le bon \u00e9quilibre n\u2019est pas toujours \u00e9vident. Dans cet article, d\u00e9couvrez comment anticiper vos canaux d\u00e8s l\u2019ouverture, sans figer votre organisation ni cr\u00e9er un nouveau chantier \u00e0 chaque \u00e9volution.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg 1622w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.584463625154%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/gamification-ristorante-idee-marketing-fidelizzare-clienti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gamification restaurant : 3 id\u00e9es marketing pour fid\u00e9liser vos clients<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous voulez collecter plus d\u2019avis clients ? D\u00e9velopper votre base de donn\u00e9es ? Faire grandir votre communaut\u00e9 sur les r\u00e9seaux sociaux ? En int\u00e9grant des modules de jeu \u00e0 votre programme de fid\u00e9lit\u00e9, vous ajoutez un levier d\u2019animation pour encourager ces actions sans les pr\u00e9senter comme de simples demandes. Roue de la fortune, pronostics sportifs, d\u00e9fis mensuels\u2026 ces m\u00e9caniques donnent plus d\u2019int\u00e9r\u00eat \u00e0 la participation, tout en restant reli\u00e9es \u00e0 vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour cr\u00e9er plus d\u2019interactions, animer votre fid\u00e9lit\u00e9 et donner \u00e0 vos clients une bonne raison de revenir.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vos clients adorent vos cocktails mais boudent votre offre snacking ? Les points bonus peuvent tout changer au moment de commander. En valorisant quelques r\u00e9f\u00e9rences, vous encouragez les ventes additionnelles sans passer par une nouvelle r\u00e9duction. Quels produits cibler et comment rendre la m\u00e9canique encore plus engageante ? D\u00e9couvrez nos conseils pour tirer le meilleur de votre programme de fid\u00e9lit\u00e9.<\/p>","protected":false},"author":11,"featured_media":13967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[93,49,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-13966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-cagnotte","post_solution-carte-de-fidelite","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=13966"}],"version-history":[{"count":7,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13966\/revisions"}],"predecessor-version":[{"id":13974,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13966\/revisions\/13974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/13967"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=13966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=13966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=13966"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=13966"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=13966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}