{"id":13943,"date":"2026-07-27T08:57:33","date_gmt":"2026-07-27T08:57:33","guid":{"rendered":"https:\/\/obypay.com\/?p=13943"},"modified":"2026-07-27T08:57:35","modified_gmt":"2026-07-27T08:57:35","slug":"cagnotte-cashback-restaurant","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/programma-cashback-ristorante\/","title":{"rendered":"Cagnotte cashback en restaurant : comment \u00e7a marche ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13943\" class=\"elementor elementor-13943\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tComment fonctionne une cagnotte cashback ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment proposer une cagnotte cashback attractive et rentable ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment le client utilise-t-il sa cagnotte cashback ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tLancez votre cagnotte cashback avec Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 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rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Popularis&eacute; par les banques dans les ann&eacute;es 1980, puis propuls&eacute; par le e-commerce, <\/span><b>le cashback a depuis gagn&eacute; la grande distribution et la restauration.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La m&eacute;canique est facile &agrave; automatiser pour l&rsquo;&eacute;tablissement et imm&eacute;diatement compr&eacute;hensible pour le client. <\/span><b>Pas de points &agrave; convertir ni de bar&egrave;me &agrave; retenir :<\/b><span style=\"font-weight: 400;\"> 4,50 &euro; dans une cagnotte, ce sont 4,50 &euro; &agrave; d&eacute;duire d&rsquo;une prochaine commande.<\/span><\/p><p class=\"small-txt font-regular\"><b>Comme cette somme est d&eacute;j&agrave; acquise, le client a tout int&eacute;r&ecirc;t &agrave; revenir pour l&rsquo;utiliser.<\/b><span style=\"font-weight: 400;\"> C&rsquo;est ce qui fait du cashback une solution particuli&egrave;rement efficace pour encourager une prochaine commande et renforcer la <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span>Fonctionnement, diff&eacute;rences avec un syst&egrave;me de points, taux &agrave; proposer, utilisation au moment du paiement : <\/span><b>tout ce qu&rsquo;il faut savoir pour mettre en place une cagnotte cashback dans son restaurant.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment fonctionne une cagnotte cashback ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une cagnotte cashback reverse au client une partie du montant de sa commande sous forme d&rsquo;euros &agrave; utiliser lors d&rsquo;un prochain achat.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Par exemple, avec un taux de cashback de 5 %, une commande de 12 &euro; permet de cumuler 0,60 &euro; dans sa cagnotte.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; chaque commande &eacute;ligible, le cashback est attribu&eacute; automatiquement :<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le client est identifi&eacute; via son <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">conto fedelt\u00e0<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le cashback est calcul&eacute; selon le taux d&eacute;fini par le restaurant<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la somme correspondante est cr&eacute;dit&eacute;e sur son solde<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">elle peut &ecirc;tre utilis&eacute;e lors d&rsquo;une prochaine commande<\/span><\/li><\/ol><p class=\"small-txt font-regular\"><b>Contrairement &agrave; une remise imm&eacute;diate, le cashback ne diminue pas le prix pay&eacute; sur la commande en cours.<\/b><span style=\"font-weight: 400;\"> Le restaurant cr&eacute;dite une partie de ce montant dans la cagnotte fid&eacute;lit&eacute; du client, sous forme d&rsquo;avoir &agrave; utiliser lors d&rsquo;un prochain achat. <\/span><b>La d&eacute;pense n&rsquo;est donc engag&eacute;e que si le client revient utiliser son solde.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCashback ou points de fid\u00e9lit\u00e9 : quelle m\u00e9canique choisir pour son restaurant ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si vous r&eacute;fl&eacute;chissez actuellement &agrave; la mise en place d&rsquo;un programme de fid&eacute;lit&eacute;,<\/b><span style=\"font-weight: 400;\"> deux m&eacute;caniques de r&eacute;compense s'offrent &agrave; vous : la cagnotte cashback et le syst&egrave;me de points.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAvec un programme de fid\u00e9lit\u00e9 \u00e0 points\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Chaque commande permet de cumuler des points<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Le client progresse jusqu&rsquo;&agrave; atteindre un palier<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Chaque palier donne acc&egrave;s &agrave; une r&eacute;compense ou &agrave; un avantage<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette m&eacute;canique permet d&rsquo;int&eacute;grer facilement des ressorts de <\/b><a href=\"https:\/\/obypay.com\/it\/market-booster\/gamificazione\/\" target=\"_blank\" rel=\"noopener\"><b>gamification<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> en rendant la progression visible, en multipliant les paliers ou en proposant des <\/span><a href=\"https:\/\/obypay.com\/it\/market-booster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bonus de points<\/span><\/a><span style=\"font-weight: 400;\"> sur certains produits et &agrave; certaines p&eacute;riodes.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/gamification-ristorante-idee-marketing-fidelizzare-clienti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gamification restaurant : 3 id&eacute;es marketing pour fid&eacute;liser vos clients<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAvec un programme de fid\u00e9lit\u00e9 cashback\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Le montant cumul&eacute; augmente proportionnellement aux d&eacute;penses<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Le client visualise imm&eacute;diatement ce qu&rsquo;il pourra d&eacute;duire d&rsquo;un prochain achat<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour les restaurateurs, la gestion quotidienne est simple &agrave; piloter. <\/span><b>Une fois le taux et les conditions d&eacute;finis, le calcul du cashback, l&rsquo;alimentation de la cagnotte et la d&eacute;duction au moment du paiement sont automatis&eacute;s.<\/b><span style=\"font-weight: 400;\"> Vous pouvez ensuite facilement suivre les montants cr&eacute;dit&eacute;s, utilis&eacute;s et encore disponibles, depuis le backoffice.<\/span><\/p><p class=\"small-txt font-regular\"><b>Du point de vue du client, les euros donnent une valeur tangible &agrave; la r&eacute;compense.<\/b><span style=\"font-weight: 400;\"> Un solde de 3,20 &euro; indique imm&eacute;diatement l&rsquo;&eacute;conomie r&eacute;alisable sur la prochaine commande, sans avoir &agrave; consulter un bar&egrave;me ni &agrave; convertir des points. Cette somme d&eacute;j&agrave; acquise peut aussi renforcer l&rsquo;envie de revenir pour ne pas la laisser inutilis&eacute;e.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cOptez pour les points si vous voulez cr\u00e9er une progression, multiplier les paliers et animer r\u00e9guli\u00e8rement votre programme. Choisissez le cashback si vous recherchez une m\u00e9canique plus simple \u00e0 d\u00e9ployer, automatis\u00e9e au quotidien et dont la valeur est imm\u00e9diatement comprise par le client.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Quelle m\u00e9canique choisir ? <\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment proposer une cagnotte cashback attractive et rentable ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le bon taux de cashback doit faire &eacute;merger une r&eacute;compense assez rapidement pour donner envie de revenir, sans rogner inutilement la marge du restaurant.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour le d&eacute;finir, partez de votre panier moyen et simulez le montant obtenu apr&egrave;s plusieurs visites. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Avec un panier moyen de 12 &euro; :<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; 3 % repr&eacute;sentent 0,36 &euro; par commande, soit 1,80 &euro; apr&egrave;s 5 passages<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; 5 % repr&eacute;sentent 0,60 &euro; par commande, soit 3 &euro; apr&egrave;s 5 passages<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; 10 % repr&eacute;sentent 1,20 &euro; par commande, soit 6 &euro; apr&egrave;s 5 passages<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cette projection permet de v&eacute;rifier &agrave; quel rythme la cagnotte devient int&eacute;ressante. Si le client doit attendre 20 commandes avant de pouvoir utiliser un montant significatif, la r&eacute;compense risque de perdre en attractivit&eacute;. <\/span><b>&Agrave; l&rsquo;inverse, un taux tr&egrave;s &eacute;lev&eacute; appliqu&eacute; &agrave; chaque achat augmente rapidement le co&ucirc;t du programme, sans n&eacute;cessairement inciter davantage les clients &agrave; revenir.<\/b><\/p><p class=\"small-txt font-regular\"><b>Vous pouvez ensuite conserver un taux de base toute l&rsquo;ann&eacute;e et proposer ponctuellement un cashback renforc&eacute; pour soutenir un objectif pr&eacute;cis :<\/b><span style=\"font-weight: 400;\"> relancer les clients inactifs, remplir un cr&eacute;neau plus calme ou accompagner le lancement d&rsquo;un produit.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorazione-come-valutare-programma-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restauration : comment &eacute;valuer la performance de son programme de fid&eacute;lit&eacute; ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment le client utilise-t-il sa cagnotte cashback ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Quel que soit le canal de vente utilis&eacute;, le client retrouve sa cagnotte d&egrave;s qu&rsquo;il est identifi&eacute; &agrave; son <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Au moment du r&egrave;glement, il visualise le montant de cashback disponible et peut d&eacute;cider de l&rsquo;utiliser sur la commande en cours.<\/span><\/p><p class=\"small-txt font-regular\"><b>Il peut aussi pr&eacute;f&eacute;rer conserver son solde, continuer &agrave; cagnotter et le d&eacute;penser dans 3, 5 ou 10 commandes.<\/b><span style=\"font-weight: 400;\"> Les cr&eacute;dits restent disponibles jusqu&rsquo;&agrave; ce qu&rsquo;il choisisse de les utiliser.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPeut-il utiliser sa cagnotte si elle ne couvre pas toute la commande ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Avec le programme de fid&eacute;lit&eacute; d&rsquo;Obypay, le client peut utiliser 100 % du solde disponible dans sa cagnotte, <\/b><a href=\"https:\/\/obypay.com\/it\/features\/pagamento-carta-portafoglio-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><b>puis r&eacute;gler uniquement la diff&eacute;rence par carte bancaire<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">S&rsquo;il dispose de 3,40 &euro; pour une commande de 12 &euro;, les 3,40 &euro; sont d&eacute;duits de sa cagnotte et les 8,60 &euro; restants sont pay&eacute;s par carte, au cours de la m&ecirc;me transaction.<\/span><\/p><p class=\"small-txt font-regular\"><b>Il n&rsquo;a donc pas besoin d&rsquo;attendre d&rsquo;avoir cumul&eacute; suffisamment pour couvrir l&rsquo;int&eacute;gralit&eacute; de sa commande.<\/b><span style=\"font-weight: 400;\"> M&ecirc;me un petit solde peut &ecirc;tre utilis&eacute; imm&eacute;diatement, jusqu&rsquo;au dernier centime.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302.png\" alt=\"Fen\u00eatre de paiement indiquant un solde de cagnotte insuffisant de 29,75\u20ac, avec la possibilit\u00e9 de r\u00e9gler le compl\u00e9ment par carte bancaire ou Apple Pay.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302.png 598w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302-273x300.png 273w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302-11x12.png 11w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302-480x528.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302-320x352.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302-160x176.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-27-a-10.45.26-e1785142440302-80x88.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 110.03344481605%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tLancez votre cagnotte cashback avec Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Cr&eacute;ez un programme de fid&eacute;lit&eacute; simple &agrave; piloter,<\/b><span style=\"font-weight: 400;\"> utilisable sur tous vos canaux de vente et compatible avec le paiement mixte cagnotte + carte bancaire.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Richiedi subito una demo<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tr\u00e9compensent la fid\u00e9lit\u00e9\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/customer-experience-ristorazione-ibrida-5-pratiche\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ristorazione ibrida: 5 buone pratiche di customer experience<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Sono finiti i tempi del ristorante monofunzionale. Oggi i locali ibridi sono all'ordine del giorno: sul posto, click &amp; collect, consegna, ma anche combinazioni originali come ristorante + negozio di alimentari, caff\u00e8 + libreria o addirittura caff\u00e8 + lavanderia. Questi formati sono attraenti perch\u00e9 si adattano ai nuovi stili di vita: risparmiare tempo, fare pi\u00f9 esperienze, sfruttare gli spazi multifunzionali. Per i ristoratori, gli ibridi attirano il traffico trasversale, arricchiscono l'esperienza e assicurano le entrate. Ma senza un'identit\u00e0, un'atmosfera e un itinerario coerenti, lo spirito del locale viene meno. Il vostro locale ibrido d\u00e0 davvero ai vostri clienti l'impressione di un'unica esperienza? Scopritelo ora!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-mezzi-di-pagamento-indispensabili\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ristorante: il mezzo di pagamento essenziale nel 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Il fatto che il pagamento arrivi alla fine del viaggio non significa che non abbia un impatto sull'esperienza del cliente. Contactless, portafogli, codici QR, carte prepagate... alcuni utilizzi sono gi\u00e0 consolidati tra i vostri clienti, mentre altri stanno facendo rapidi progressi. Alcune soluzioni futuristiche sembrano ancora uscite da un film di spionaggio, ma potrebbero presto diventare un riflesso. L'idea non \u00e8 quella di offrire tutto, ma di scegliere le soluzioni che supportano realmente il vostro ristorante. Vediamole insieme, per aiutarvi a prevedere gli usi che ne verranno fatti dal 2026 in poi.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/guida-foodpreneur-esperienza-cliente-apertura-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Aprire un ristorante nel 2026: i fondamenti di una customer experience di successo<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>State pensando di aprire un ristorante nel 2026? Il mercato non \u00e8 mai stato cos\u00ec creativo e i clienti sono desiderosi di scoprire nuovi concetti, ma le loro aspettative sono cambiate. Decidono rapidamente, confrontano tutto, cercano la semplicit\u00e0 e non hanno pazienza per i percorsi disordinati che complicano la loro giornata. Questa guida vi aiuter\u00e0 a decifrare questi nuovi comportamenti e a gettare le basi per un'esperienza che funzioni davvero. Cos\u00ec potrete aprire le porte nelle migliori condizioni possibili e far s\u00ec che i vostri clienti vogliano tornare fin dal primo giorno.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay.jpg 2304w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.666666666667%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/compleanno-cliente-prima-campagna-fidelizzazione\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Anniversaire client : comment lancer sa premi\u00e8re campagne de fid\u00e9lit\u00e9 ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Volete lanciare la vostra prima campagna di marketing per ristoranti, ma non sapete da dove cominciare? Semplificate! Gli anniversari dei clienti sono ancora una delle leve pi\u00f9 semplici da attivare per innescare una vera dinamica di fidelizzazione: pochi dati da raccogliere, un messaggio atteso e un motivo reale per venire. In questo articolo analizziamo cosa fa funzionare una campagna di anniversario, come lanciarla e cosa bisogna fare (ed evitare) per assicurarsi che serva davvero ai propri obiettivi.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/programma-fedelta-3-meccanismi-rendere-premio-piu-attraente\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Programme de fid\u00e9lit\u00e9 : 3 m\u00e9canismes pour rendre la r\u00e9compense plus attractive\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Quel est le point commun entre un marshmallow, une carte de station de lavage et un programme de fid\u00e9lit\u00e9 de restaurant ? Une r\u00e9compense n\u2019a pas besoin d\u2019\u00eatre \u00e9lev\u00e9e pour avoir de la valeur aux yeux de vos clients. Alors pourquoi certaines m\u00e9caniques d\u00e9clenchent-elles imm\u00e9diatement l\u2019adh\u00e9sion, quand d\u2019autres peinent \u00e0 faire revenir malgr\u00e9 des avantages plus g\u00e9n\u00e9reux ? Derri\u00e8re ces \u00e9carts se cachent des ressorts psychologiques capables de modifier la perception d\u2019un gain, l\u2019envie de poursuivre et la d\u00e9cision d\u2019utiliser une r\u00e9compense. Dans cet article, on d\u00e9crypte 3 d\u2019entre eux pour renforcer l\u2019impact de votre programme de fid\u00e9lit\u00e9.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qui dirait non \u00e0 5 \u20ac d\u00e9j\u00e0 acquis dans sa cagnotte ? Pas vos clients. Facile \u00e0 comprendre, automatique et utilisable d\u00e8s la prochaine commande, le cashback a tout pour trouver sa place dans votre programme de fid\u00e9lit\u00e9. Comment bien le param\u00e9trer et permettre \u00e0 vos clients d\u2019en profiter facilement ? On vous dit tout.<\/p>","protected":false},"author":11,"featured_media":13944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[93,49,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-13943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-cagnotte","post_solution-carte-de-fidelite","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=13943"}],"version-history":[{"count":5,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13943\/revisions"}],"predecessor-version":[{"id":13950,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13943\/revisions\/13950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/13944"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=13943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=13943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=13943"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=13943"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=13943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}