{"id":13907,"date":"2026-07-23T09:30:07","date_gmt":"2026-07-23T09:30:07","guid":{"rendered":"https:\/\/obypay.com\/?p=13907"},"modified":"2026-07-23T09:36:32","modified_gmt":"2026-07-23T09:36:32","slug":"programme-fidelite-3-mecanismes-recompense-attractive","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/programma-fedelta-3-meccanismi-rendere-premio-piu-attraente\/","title":{"rendered":"Programme de fid\u00e9lit\u00e9 : 3 m\u00e9canismes pour rendre la r\u00e9compense plus attractive\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13907\" class=\"elementor elementor-13907\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. La gratification instantan\u00e9e \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. L\u2019effet de progression \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t03. L\u2019aversion \u00e0 la perte\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tNe laissez pas votre programme de fid\u00e9lit\u00e9 pass\u00e9 inaper\u00e7u\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" 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href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous &ecirc;tes-vous d&eacute;j&agrave; demand&eacute; pourquoi certains <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programmi di fidelizzazione<\/span><\/a><span style=\"font-weight: 400;\"> s&eacute;duisent imm&eacute;diatement les clients, tandis que d&rsquo;autres peinent &agrave; les faire adh&eacute;rer malgr&eacute; des avantages plus g&eacute;n&eacute;reux ? <\/span><b>La diff&eacute;rence ne tient pas &agrave; la r&eacute;compense propos&eacute;e, mais &agrave; la mani&egrave;re dont le programme entretient la motivation jusqu&rsquo;&agrave; son obtention.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visita <\/span><b>3 m&eacute;canismes psychologiques &agrave; conna&icirc;tre<\/b><span style=\"font-weight: 400;\"> pour renforcer l&rsquo;attrait de votre programme de fid&eacute;lit&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. La gratification instantan\u00e9e \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un marshmallow maintenant ou deux 15 minutes plus tard ?<\/b><span style=\"font-weight: 400;\"> C&rsquo;est le choix propos&eacute; &agrave; 650 enfants dans une <\/span><a href=\"https:\/\/biais-psychologiques.com\/biais\/effet-marshmallow\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&eacute;tude men&eacute;e &agrave; Stanford en 1972<\/span><\/a><span style=\"font-weight: 400;\">. Sur 650 enfants, 2 sur 3 ont pr&eacute;f&eacute;r&eacute; profiter de la r&eacute;compense disponible imm&eacute;diatement plut&ocirc;t que d&rsquo;attendre pour en obtenir une seconde.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Que nous apprend cette &eacute;tude ? <\/span><b>Plus un avantage semble &eacute;loign&eacute;, plus il perd de son attrait face &agrave; une satisfaction disponible imm&eacute;diatement.<\/b><span style=\"font-weight: 400;\"> Un programme de fid&eacute;lit&eacute; peut rapidement rencontrer cette limite. Une r&eacute;compense g&eacute;n&eacute;reuse au dixi&egrave;me passage para&icirc;t int&eacute;ressante sur le papier, mais reste encore tr&egrave;s abstraite au moment de l&rsquo;inscription. <\/span><b>Sans b&eacute;n&eacute;fice accessible rapidement, l&rsquo;enthousiasme des premiers instants peut retomber bien avant que le client atteigne son objectif.<\/b><\/p><p class=\"small-txt font-regular\"><b>La gratification instantan&eacute;e permet de raccourcir cette distance.<\/b><span style=\"font-weight: 400;\"> Il ne s&rsquo;agit pas n&eacute;cessairement d&rsquo;accorder une remise importante d&egrave;s le d&eacute;part, mais de montrer au client, d&egrave;s ses premi&egrave;res interactions, que son inscription lui rapporte d&eacute;j&agrave; quelque chose.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tComment appliquer la gratification instantan\u00e9e \u00e0 un programme de fid\u00e9lit\u00e9 ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour &eacute;viter que l&rsquo;int&eacute;r&ecirc;t retombe apr&egrave;s l&rsquo;inscription, <\/span><b>le programme doit offrir un premier gain d&egrave;s les premiers achats.<\/b><\/p><p class=\"small-txt font-regular\"><b>&#10004; Offrir un avantage de bienvenue :<\/b><span style=\"font-weight: 400;\"> cr&eacute;ditez des points d&egrave;s l&rsquo;inscription, ajoutez un premier montant &agrave; sa cagnotte ou validez automatiquement une &eacute;tape de son parcours.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Pr&eacute;voir une premi&egrave;re r&eacute;compense facile &agrave; atteindre : <\/b><span style=\"font-weight: 400;\">une boisson, un caf&eacute;, un suppl&eacute;ment ou quelques euros de r&eacute;duction peuvent &ecirc;tre d&eacute;bloqu&eacute;s d&egrave;s les premiers achats, avant un avantage plus important.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; R&eacute;compenser aujourd&rsquo;hui pour faire revenir demain :<\/b><span style=\"font-weight: 400;\"> le client peut gagner imm&eacute;diatement un cadeau ou une r&eacute;duction, mais ne l&rsquo;utiliser que lors de sa prochaine commande. Il repart avec un avantage d&eacute;j&agrave; acquis et une raison tangible de revenir.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Cr&eacute;er un r&eacute;sultat imm&eacute;diat apr&egrave;s l&rsquo;achat :<\/b><span style=\"font-weight: 400;\"> a <\/span><a href=\"https:\/\/obypay.com\/it\/market-booster\/gamificazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ruota della fortuna<\/span><\/a><span style=\"font-weight: 400;\">, des points bonus ou un cadeau myst&egrave;re prolongent l&rsquo;exp&eacute;rience et permettent au client de d&eacute;couvrir sans attendre ce qu&rsquo;il a gagn&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. L\u2019effet de progression \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Comment &eacute;viter qu&rsquo;un client abandonne son programme de fid&eacute;lit&eacute; avant la r&eacute;compense ?<\/b><span style=\"font-weight: 400;\">&nbsp; En 2006, <\/span><a href=\"https:\/\/academic.oup.com\/jcr\/article-abstract\/32\/4\/504\/1787425\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">les chercheurs Joseph Nunes et Xavier Dr&egrave;ze<\/span><\/a><span style=\"font-weight: 400;\"> ont distribu&eacute; deux types de cartes aux clients d&rsquo;une station de lavage : l&rsquo;une demandait 8 achats, l&rsquo;autre en demandait 10, mais comportait d&eacute;j&agrave; 2 tampons offerts. <\/span><b>L&rsquo;effort demand&eacute; &eacute;tait donc exactement le m&ecirc;me. <\/b><span style=\"font-weight: 400;\">Pourtant, 34% des clients ayant re&ccedil;u les deux premiers tampons ont termin&eacute; leur carte, contre seulement 19% de ceux qui partaient de z&eacute;ro.<\/span><\/p><p class=\"small-txt font-regular\"><b>Voir le parcours d&eacute;j&agrave; commenc&eacute; rend l&rsquo;objectif plus accessible et encourage &agrave; poursuivre.<\/b><span style=\"font-weight: 400;\"> &Agrave; l&rsquo;inverse, un programme qui affiche uniquement un solde de points difficile &agrave; interpr&eacute;ter peut rapidement perdre son pouvoir de motivation. <\/span><b>Le client sait qu&rsquo;il cumule, mais pas ce que ses achats lui ont permis de gagner ni combien il lui reste avant la prochaine r&eacute;compense.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Comment mat\u00e9rialiser la progression du client ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le client ne devrait pas avoir &agrave; calculer lui-m&ecirc;me la valeur de ses points ou le nombre de visites n&eacute;cessaires pour obtenir un avantage. Sa progression doit &ecirc;tre visible &agrave; chaque &eacute;tape :<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Donnez une premi&egrave;re avance d&egrave;s l&rsquo;inscription :<\/b><span style=\"font-weight: 400;\"> quelques points de bienvenue ou une premi&egrave;re &eacute;tape d&eacute;j&agrave; valid&eacute;e &eacute;vitent de commencer avec un compteur &agrave; z&eacute;ro.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Affichez la prochaine r&eacute;compense :<\/b><span style=\"font-weight: 400;\"> plut&ocirc;t qu&rsquo;un simple solde de 240 points, pr&eacute;cisez ce qu&rsquo;ils permettent de d&eacute;bloquer et le seuil &agrave; atteindre.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Utilisez une jauge ou un compteur :<\/b><span style=\"font-weight: 400;\"> &laquo; 3 visites sur 5 &raquo; ou &laquo; 80 points sur 100 &raquo; permet de visualiser le chemin d&eacute;j&agrave; parcouru.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Confirmez les gains apr&egrave;s chaque achat :<\/b><span style=\"font-weight: 400;\"> sur le ticket, dans l&rsquo;espace fid&eacute;lit&eacute; ou par notification, rappelez les points obtenus et mettez &agrave; jour la progression.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Pr&eacute;voyez plusieurs paliers :<\/b><span style=\"font-weight: 400;\"> une premi&egrave;re r&eacute;compense accessible rapidement, suivie d&rsquo;avantages plus importants, &eacute;vite de laisser le client face &agrave; un objectif unique qui para&icirc;t trop &eacute;loign&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23.png\" alt=\"Deux caf\u00e9s et des p\u00e2tisseries servis sur un plateau dans un coffee shop.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23.png 958w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-300x199.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-768x509.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-760x504.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-480x318.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-320x212.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-160x106.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/Capture-decran-2026-07-23-a-11.13.23-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.283924843424%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t03. L\u2019aversion \u00e0 la perte\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Trouver un billet de 5&euro; dans la rue fait toujours plaisir, mais perdre ce m&ecirc;me billet laisse une impression bien plus d&eacute;sagr&eacute;able. C&rsquo;est ce qu&rsquo;ont mis en &eacute;vidence les psychologues Daniel Kahneman et Amos Tversky avec <\/span><a href=\"https:\/\/thedecisionlab.com\/fr\/reference-guide\/economics\/prospect-theory\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la th&eacute;orie des perspectives<\/span><\/a><span style=\"font-weight: 400;\"> :<\/span><b> nous accordons plus de poids &agrave; une perte qu&rsquo;&agrave; un gain de valeur &eacute;quivalente.<\/b><\/p><p class=\"small-txt font-regular\"><b>Dans un programme de fid&eacute;lit&eacute;, la perception change d&egrave;s que la r&eacute;compense est cr&eacute;dit&eacute;e.<\/b><span style=\"font-weight: 400;\"> Tant que les 5&euro; restent &agrave; gagner, ils repr&eacute;sentent une promesse. Une fois ajout&eacute;s &agrave; la cagnotte du client, ils deviennent un avantage acquis, auquel il sera plus difficile de renoncer.<\/span><\/p><p class=\"small-txt font-regular\"><b>Une date de validit&eacute; peut cr&eacute;er l&rsquo;impulsion n&eacute;cessaire pour faire revenir le client avant que sa r&eacute;compense ne disparaisse. <\/b><span style=\"font-weight: 400;\">Mais l&rsquo;effet peut rapidement se retourner contre le restaurant si l&rsquo;avantage expire trop vite ou sans rappel. Au lieu de provoquer une nouvelle visite, la perte de l&rsquo;avantage risque surtout de provoquer de la frustration et de d&eacute;grader la confiance dans le programme.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Comment utiliser une date de validit\u00e9 sans frustrer les clients ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La date limite doit inciter &agrave; passer &agrave; l&rsquo;action, mais en aucun cas donner l&rsquo;impression de tendre un pi&egrave;ge.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Adaptez le d&eacute;lai au rythme de visite : <\/b><span style=\"font-weight: 400;\">une semaine peut suffire pour un coffee shop fr&eacute;quent&eacute; r&eacute;guli&egrave;rement, mais semble trop courte pour un restaurant o&ugrave; les visites sont plus occasionnelles.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Annoncez la date d&egrave;s l&rsquo;obtention de la r&eacute;compense :<\/b><span style=\"font-weight: 400;\"> pr&eacute;cisez la dur&eacute;e de validit&eacute; au moment o&ugrave; la r&eacute;compense est d&eacute;bloqu&eacute;e, pour que le client sache imm&eacute;diatement jusqu&rsquo;&agrave; quand il peut en profiter.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Rendez l&rsquo;&eacute;ch&eacute;ance visible :<\/b><span style=\"font-weight: 400;\"> affichez-la dans l&rsquo;espace fid&eacute;lit&eacute;, dans le <\/span><a href=\"https:\/\/obypay.com\/it\/features\/pass-wallet\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pass Wallet<\/span><\/a><span style=\"font-weight: 400;\">, sur le ticket ou dans le message qui confirme le gain. Une r&eacute;compense ne devrait jamais expirer sans que le client puisse facilement retrouver sa date de validit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Programmez plusieurs rappels :<\/b><span style=\"font-weight: 400;\"> programmez un ou plusieurs rappels par <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS, e-mail<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/obypay.com\/it\/features\/push-notifiche-mirate-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">notifica push<\/span><\/a><span style=\"font-weight: 400;\"> pour rappeler l&rsquo;avantage disponible et encourager son utilisation avant la date limite.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Privil&eacute;giez les formulations positives :<\/b><span style=\"font-weight: 400;\"> &laquo; Vous avez encore 7 jours pour profiter de votre r&eacute;compense &raquo; sera mieux per&ccedil;u qu&rsquo;un message trop alarmiste ou insistant.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cCes 3 m\u00e9canismes se renforcent mutuellement. La gratification instantan\u00e9e donne envie d\u2019entrer dans le programme, l\u2019effet de progression maintient la motivation et l\u2019aversion \u00e0 la perte acc\u00e9l\u00e8re l\u2019utilisation de la r\u00e9compense. Combin\u00e9s, ils rythment le programme et maintiennent l\u2019int\u00e9r\u00eat du client dans le temps.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Il nostro consiglio di esperti<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tNe laissez pas votre programme de fid\u00e9lit\u00e9 pass\u00e9 inaper\u00e7u\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec Obypay, cr&eacute;ez vos propres m&eacute;caniques, suivez la progression de vos clients et r&eacute;activez-les gr&acirc;ce aux donn&eacute;es collect&eacute;es et aux campagnes automatis&eacute;es.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Richiedi una demo<\/b><\/a><b>&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span> Consultez nos ressources<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/gamification-ristorante-idee-marketing-fidelizzare-clienti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gamification restaurant : 3 id&eacute;es marketing pour fid&eacute;liser vos clients<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-collegare-fedelta-canali-vendita\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">La fid&eacute;lit&eacute; omnicanale : pourquoi vos clients doivent cumuler des points partout<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorazione-come-valutare-programma-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restauration : comment &eacute;valuer la performance de son programme de fid&eacute;lit&eacute; ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tentretiennent leur fid\u00e9lisation\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-collegare-fedelta-canali-vendita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Si votre programme est limit\u00e9 \u00e0 certains canaux de vente, vous cr\u00e9ez de la frustration chez vos clients et vous vous privez surtout d\u2019un levier direct de chiffre d\u2019affaires. Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/franchise_restaurant_multi_sites_digitalisation_obypay-1-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/franchising-come-costruire-strategia-marketing-digitale\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Franchise : comment construire une strat\u00e9gie marketing digitale ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Les r\u00e9seaux de franchise ont largement pris le virage digital. 96% des franchiseurs ont renforc\u00e9 leur communication digitale externe, 93% ont acc\u00e9l\u00e9r\u00e9 la digitalisation de leurs process internes, et le sujet s\u2019est install\u00e9 au c\u0153ur du pilotage des enseignes. Reste \u00e0 franchir l\u2019\u00e9tape la plus strat\u00e9gique : structurer un marketing digital capable de servir la marque, les \u00e9tablissements et la performance du r\u00e9seau sans perdre en coh\u00e9rence. Dans ce guide, vous trouverez toutes les r\u00e9ponses pour articuler strat\u00e9gie nationale, activations locales, fid\u00e9lisation et indicateurs de performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg 1622w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.584463625154%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/gamification-ristorante-idee-marketing-fidelizzare-clienti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gamification restaurant : 3 id\u00e9es marketing pour fid\u00e9liser vos clients<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous voulez collecter plus d\u2019avis clients ? D\u00e9velopper votre base de donn\u00e9es ? Faire grandir votre communaut\u00e9 sur les r\u00e9seaux sociaux ? En int\u00e9grant des modules de jeu \u00e0 votre programme de fid\u00e9lit\u00e9, vous ajoutez un levier d\u2019animation pour encourager ces actions sans les pr\u00e9senter comme de simples demandes. Roue de la fortune, pronostics sportifs, d\u00e9fis mensuels\u2026 ces m\u00e9caniques donnent plus d\u2019int\u00e9r\u00eat \u00e0 la participation, tout en restant reli\u00e9es \u00e0 vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour cr\u00e9er plus d\u2019interactions, animer votre fid\u00e9lit\u00e9 et donner \u00e0 vos clients une bonne raison de revenir.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Quel est le point commun entre un marshmallow, une carte de station de lavage et un programme de fid\u00e9lit\u00e9 de restaurant ? Tous r\u00e9v\u00e8lent pourquoi une petite r\u00e9compense peut parfois mieux fonctionner qu\u2019un avantage bien plus g\u00e9n\u00e9reux. Derri\u00e8re ce paradoxe se cachent des m\u00e9canismes psychologiques qui influencent l\u2019envie de participer, de poursuivre et de revenir. On d\u00e9crypte 3 d\u2019entre eux pour renforcer l\u2019impact de votre programme de fid\u00e9lit\u00e9.<\/p>","protected":false},"author":11,"featured_media":13916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[37,91,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-13907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-click-collect","post_solution-code-promo","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=13907"}],"version-history":[{"count":6,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13907\/revisions"}],"predecessor-version":[{"id":13915,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/13907\/revisions\/13915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/13916"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=13907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=13907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=13907"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=13907"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=13907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}