{"id":12949,"date":"2026-07-06T07:50:54","date_gmt":"2026-07-06T07:50:54","guid":{"rendered":"https:\/\/obypay.com\/?p=12949"},"modified":"2026-07-06T07:50:56","modified_gmt":"2026-07-06T07:50:56","slug":"tour-de-france-idees-animer-restaurant","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/tour-de-france-idee-animare-ristorante\/","title":{"rendered":"Tour de France : 3 id\u00e9es pour animer votre restaurant"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12949\" class=\"elementor elementor-12949\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. Les \u00e9tapes proches de votre restaurant : captez le passage local\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. Les \u00e9tapes de montagne : cr\u00e9ez une offre sp\u00e9ciale pendant les grandes ascensions\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t03. L\u2019arriv\u00e9e : cl\u00f4turez le Tour avec vos clients fid\u00e8les\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tAvec Obypay, pr\u00e9parez facilement les temps forts du calendrier\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 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href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Pendant trois semaines, la France va vivre au rythme des maillots et de leurs couleurs. <\/b><span style=\"font-weight: 400;\">Depuis des d&eacute;cennies, le Tour de France occupe les &eacute;crans et les conversations, avec ce m&eacute;lange rare de sport, de patrimoine, de nostalgie d&rsquo;enfance pour certains et de rendez-vous quotidien.<\/span><\/p><p class=\"small-txt font-regular\"><b>Quand on pr&eacute;pare le calendrier d&rsquo;activation de son restaurant, Halloween, P&acirc;ques, la Saint-Valentin ou <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/aumentare-i-ricavi-del-proprio-ristorante-competizioni-sportive\/\" target=\"_blank\" rel=\"noopener\"><b>les grandes comp&eacute;titions de football et de rugby<\/b><\/a><b> viennent souvent en premier. <\/b><span style=\"font-weight: 400;\">Le Tour de France, lui, est parfois moins &eacute;vident &agrave; int&eacute;grer. <\/span><b>Pourtant, son potentiel est bien r&eacute;el.<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/www.letour.fr\/fr\/la-course\/chiffres-cles\" target=\"_blank\" rel=\"noopener\"><b>En 2025, 45 millions de Fran&ccedil;ais ont suivi le Tour en direct<\/b><span style=\"font-weight: 400;\"> &agrave; la t&eacute;l&eacute;vision<\/span><\/a><span style=\"font-weight: 400;\">, tandis que le hashtag #TourdeFrance atteignait 1,5 milliard de vues sur <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/buone-pratiche-tiktok-instagram-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Et son audience ne se limite pas aux g&eacute;n&eacute;rations qui ont grandi avec la Grande Boucle : 40% des spectateurs ont entre 15 et 34 ans.<\/b><\/p><p class=\"small-txt font-regular\"><b>Dans cet article, on vous partage les temps forts &agrave; ne pas manquer pendant le Tour de France, <\/b><span style=\"font-weight: 400;\">avec des id&eacute;es d&rsquo;activations pour faire venir du monde et animer vos terrasses cet &eacute;t&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. Les \u00e9tapes proches de votre restaurant : captez le passage local\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En 2026, le Tour de France s&rsquo;&eacute;lancera de Barcelone avant de remonter progressivement vers Carcassonne, Pau, Bordeaux, P&eacute;rigueux, Vichy, Belfort, l&rsquo;Alpe d&rsquo;Huez&hellip; et enfin Paris. <\/span><b>Au total, <\/b><a href=\"https:\/\/storage-aso.lequipe.fr\/ASO\/cycling_tdf\/tdf26-chiffres-cles-fr.pdf\" target=\"_blank\" rel=\"noopener\"><b>la Grande Boucle parcourra 3 320 kilom&egrave;tres<\/b><\/a><b>, traversera 7 r&eacute;gions et passera par 29 d&eacute;partements.<\/b><\/p><p class=\"small-txt font-regular\"><b>Il y a donc de grandes chances qu&rsquo;une &eacute;tape passe pr&egrave;s de votre restaurant, de votre ville ou de votre zone de chalandise.<\/b><span style=\"font-weight: 400;\"> Et quand le Tour arrive dans une r&eacute;gion, il ne se regarde pas seulement &agrave; la t&eacute;l&eacute;vision. <\/span><b>Il attire des milliers de spectateurs sur place, venus voir passer la caravane, encourager les coureurs et profiter de l&rsquo;ambiance.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le public se d&eacute;place souvent en groupe, et tr&egrave;s souvent en famille : 75% des spectateurs viennent avec leurs proches. <\/span><b>Une &eacute;tape proche de votre restaurant peut donc devenir un vrai moment de passage pour des parents avec enfants, des groupes d&rsquo;amis, des touristes ou des habitants venus profiter de l&rsquo;&eacute;v&eacute;nement.<\/b><\/p><p class=\"small-txt font-regular\"><b>Avant l&rsquo;&eacute;tape, misez sur des offres faciles &agrave; emporter :<\/b><span style=\"font-weight: 400;\"> sandwichs, salades, boissons fra&icirc;ches, go&ucirc;ters, formules pique-nique ou menus enfants &agrave; r&eacute;cup&eacute;rer rapidement avant de rejoindre le bord de route. <\/span><b>Vous capterez les clients qui veulent s&rsquo;installer t&ocirc;t, sans perdre de temps &agrave; commander sur place.<\/b><\/p><p class=\"small-txt font-regular\"><b>Pendant l&rsquo;&eacute;tape, votre restaurant peut devenir un point de pause. <\/b><span style=\"font-weight: 400;\">Si vous &ecirc;tes proche d&rsquo;une zone de passage, mettez en avant une offre visible et rapide &agrave; commander : formule boisson + snack, menu express, offre famille ou <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/menu-codice-qr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">s&eacute;lection sp&eacute;ciale consultable facilement via QR code<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Une fois les coureurs pass&eacute;s, les spectateurs cherchent &agrave; prolonger la journ&eacute;e, &eacute;viter les bouchons ou se d&eacute;tendre avant de rentrer.<\/b><\/p><p class=\"small-txt font-regular\"><b>Une &eacute;tape proche de votre restaurant peut aussi &ecirc;tre l&rsquo;occasion de faire un clin d&rsquo;&oelig;il &agrave; la caravane du Tour.<\/b><span style=\"font-weight: 400;\"> Un spectateur sur deux vient autant pour l&rsquo;ambiance que pour la course, et les petits objets distribu&eacute;s font partie du folklore. Sans chercher &agrave; rivaliser avec les marques officielles, <\/span><b>vous pouvez imaginer quelques goodies &agrave; l&rsquo;effigie de votre &eacute;tablissement : stickers, gourdes, &eacute;ventails, casquettes ou petits accessoires utiles pour patienter au bord de la route.<\/b><span style=\"font-weight: 400;\"> Une mani&egrave;re de vous glisser, &agrave; votre &eacute;chelle, dans l&rsquo;esprit de la caravane.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; mettre en place :<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Une formule <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/grab-and-go-aumenta-le-vendite-con-offerta-ready-to-eat\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prendi e vai<\/span><\/a><span style=\"font-weight: 400;\"> pour les familles qui partent voir l&rsquo;&eacute;tape<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Un menu enfant sp&eacute;cial Tour<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Un <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/ordine-al-tavolo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Codice QR per ordinare<\/span><\/a><span style=\"font-weight: 400;\"> plus vite en terrasse<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Un menu court pour limiter l&rsquo;attente pendant les pics<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Uno <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">communication SMS ou email<\/span><\/a><span style=\"font-weight: 400;\"> sur vos horaires, vos offres et vos options &agrave; emporter &agrave; envoyer aux clients locaux<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Des goodies &agrave; l&rsquo;effigie de votre &eacute;tablissement<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. Les \u00e9tapes de montagne : cr\u00e9ez une offre sp\u00e9ciale pendant les grandes ascensions\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les &eacute;tapes de montagne font partie des grands rendez-vous du Tour de France.<\/b><span style=\"font-weight: 400;\"> Elles concentrent souvent le suspense, les attaques, les &eacute;carts au classement g&eacute;n&eacute;ral et les images les plus fortes de la course. <\/span><a href=\"https:\/\/storage-aso.lequipe.fr\/ASO\/cycling_tdf\/tdf25-chiffres-cles-audiences-media-entier-fr.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">En 2025, la mythique mont&eacute;e du Mont Ventoux a capt&eacute; 65% de part d&rsquo;audience<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ces &eacute;tapes sont celles que les clients auront le plus envie de suivre en direct. <\/b><span style=\"font-weight: 400;\">Per <\/span><a href=\"https:\/\/obypay.com\/it\/ristorante-tradizionale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">les restaurants<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/obypay.com\/it\/bar-pub-caffe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">les bars<\/span><\/a><span style=\"font-weight: 400;\">, c&rsquo;est le moment id&eacute;al pour lancer un happy hour version Tour de France, activ&eacute;e uniquement pendant l&rsquo;&eacute;tape ou sur les derniers kilom&egrave;tres.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une formule boisson + finger food, une planche &agrave; partager, une s&eacute;lection &laquo; Grimp&rsquo;Hour &raquo;, <\/span><a href=\"https:\/\/obypay.com\/it\/features\/programma-fedelta-boost\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">des points fid&eacute;lit&eacute; doubl&eacute;s pendant la retransmission<\/span><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/obypay.com\/it\/features\/prezzi-barrati-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">un avantage r&eacute;serv&eacute; aux membres du programme de fid&eacute;lit&eacute;<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; mettre en place :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Une offre &laquo; Grimp&rsquo;Hour &raquo; disponible pendant l&rsquo;&eacute;tape<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/features\/la-nostra-selezione-in-alto-nel-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Une s&eacute;lection courte accessible via QR code<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><span style=\"font-weight: 400;\">&#10004; Des points fid&eacute;lit&eacute; doubl&eacute;s pendant la retransmission<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Une campagne SMS<\/span><\/a><span style=\"font-weight: 400;\"> envoy&eacute;e avant une grande &eacute;tape de montagne<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-scaled.jpg\" alt=\"Groupe d\u2019amis trinquant autour de verres et de planches ap\u00e9ritives dans un restaurant.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/aperitif_happy_hour_tour_de_france_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t03. L\u2019arriv\u00e9e : cl\u00f4turez le Tour avec vos clients fid\u00e8les\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;&eacute;tape finale fait partie des moments les plus attendus du Tour de France.<\/b><span style=\"font-weight: 400;\"> En 2025, elle a r&eacute;uni 8,7 millions de t&eacute;l&eacute;spectateurs devant leur &eacute;cran. Entre le classement final et l&rsquo;arriv&eacute;e sur les Champs-&Eacute;lys&eacute;es, difficile de ne pas se laisser prendre au jeu.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour votre restaurant, cette derni&egrave;re &eacute;tape peut devenir un rendez-vous r&eacute;serv&eacute; &agrave; vos clients les plus engag&eacute;s.<\/b><span style=\"font-weight: 400;\"> Apr&egrave;s trois semaines de course, c&rsquo;est le bon moment pour remercier les clients venus pendant le Tour et\/ou de r&eacute;activer les membres de votre <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programma fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>Quelques jours avant l&rsquo;arriv&eacute;e, une campagne SMS ou email peut annoncer votre activation finale :<\/b><span style=\"font-weight: 400;\"> offre r&eacute;serv&eacute;e aux membres, points doubl&eacute;s, avantage fid&eacute;lit&eacute;, dessert offert, menu en &eacute;dition limit&eacute;e ou r&eacute;servation prioritaire en terrasse.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Si certains clients ont d&eacute;j&agrave; profit&eacute; d&rsquo;une offre pendant une &eacute;tape pr&eacute;c&eacute;dente, vous pouvez les relancer avec un message d&eacute;di&eacute;.<\/b><span style=\"font-weight: 400;\"> Par exemple : &laquo; <\/span><span style=\"font-weight: 400;\">Vous avez suivi une &eacute;tape avec nous ? Venez cl&ocirc;turer le Tour dimanche.<\/span><span style=\"font-weight: 400;\"> \".<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; mettre en place :<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Une offre &laquo; Maillot Jaune &raquo; r&eacute;serv&eacute;e aux membres du <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programma fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\">, avec des points doubl&eacute;s ou un avantage sp&eacute;cial sur la journ&eacute;e<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Une campagne SMS ou email<\/span><\/a><span style=\"font-weight: 400;\"> quelques jours avant l&rsquo;arriv&eacute;e<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Une relance d&eacute;di&eacute;e aux clients venus pendant une &eacute;tape pr&eacute;c&eacute;dente<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Une mise en avant de vos r&eacute;servations, de votre terrasse ou de vos places disponibles<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Une offre valable sur une prochaine visite pour prolonger l&rsquo;activation apr&egrave;s le Tour<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAvec Obypay, pr\u00e9parez facilement les temps forts du calendrier\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Tour de France, matchs, festivals, concerts, f&ecirc;tes locales&hellip; <\/span><b>Chaque temps fort peut devenir une occasion d&rsquo;animer votre &eacute;tablissement et de faire revenir vos clients.<\/b><\/p><p class=\"small-txt font-regular\"><b>Avec Obypay, vos outils marketing et op&eacute;rationnels sont r&eacute;unis dans une solution tout-en-un<\/b><span style=\"font-weight: 400;\"> pour pr&eacute;parer vos activations, les diffuser sur vos canaux de communication et g&eacute;rer plus facilement les flux le jour J.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Demandez une d&eacute;mo d&egrave;s maintenant.<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tfont vivre leur calendrier commercial \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 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stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-collegare-fedelta-canali-vendita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Si votre programme est limit\u00e9 \u00e0 certains canaux de vente, vous cr\u00e9ez de la frustration chez vos clients et vous vous privez surtout d\u2019un levier direct de chiffre d\u2019affaires. Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-scegliere-servizio-sala\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : quel mode de service en salle choisir pour votre concept ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Service \u00e0 l\u2019assiette, \u00e0 la fran\u00e7aise, \u00e0 l\u2019anglaise, \u00e0 la russe ou au plat : lequel fait sens pour votre \u00e9tablissement ? Dans ce comparatif, on passe en revue les principaux modes de service en restauration, avec leurs avantages, leurs limites et les concepts auxquels ils s\u2019adaptent le mieux. Si certains rel\u00e8vent des grands classiques, d\u2019autres reviennent reviennent sur le devant de la sc\u00e8ne, port\u00e9s par la bistronomie, les plats \u00e0 partager et le retour en force du sur place, d\u00e9sormais pr\u00e9f\u00e9r\u00e9 par 73% des Fran\u00e7ais. Tout pour vous permettre de faire le tri entre tradition, tendance et coh\u00e9rence op\u00e9rationnelle.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/apertura-ristorante-canali-vendita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ouvrir un restaurant : faut-il lancer tous vos canaux de vente d\u00e8s le jour J ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Ouvrir un restaurant, c\u2019est coordonner mille sujets \u00e0 la fois. Alors quand il faut d\u00e9cider quels canaux de vente lancer d\u00e8s les premiers jours, le sujet peut rapidement devenir sensible : service sur place, vente \u00e0 emporter, Click & Collect, livraison\u2026 faut-il tout activer tout de suite ou avancer \u00e9tape par \u00e9tape ? Entre prudence op\u00e9rationnelle et besoin de g\u00e9n\u00e9rer du chiffre d\u2019affaires, le bon \u00e9quilibre n\u2019est pas toujours \u00e9vident. Dans cet article, d\u00e9couvrez comment anticiper vos canaux d\u00e8s l\u2019ouverture, sans figer votre organisation ni cr\u00e9er un nouveau chantier \u00e0 chaque \u00e9volution.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-come-gestire-prenotazioni-gruppo\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : comment g\u00e9rer les r\u00e9servations de groupe ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Attirer plus de groupes fait peut-\u00eatre partie de vos objectifs cette ann\u00e9e. Et pour cause, les grandes tabl\u00e9es font grimper le chiffre du service et ouvrent la voie \u00e0 des commandes plus g\u00e9n\u00e9reuses. Mais pour en faire un vrai moteur de croissance, il faut aussi pr\u00e9parer tout ce qui entoure la r\u00e9servation : l\u2019exp\u00e9rience \u00e0 table, l\u2019organisation du service, les flux en parall\u00e8le, la fin de repas. On vous partage les ajustements auxquels on ne pense pas toujours en premier, mais qui peuvent grandement faciliter l\u2019accueil des groupes.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/buone-pratiche-tiktok-instagram-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : les bonnes pratiques TikTok &amp; Instagram pour d\u00e9velopper sa client\u00e8le<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Difficile d\u2019ignorer TikTok et Instagram quand on r\u00e9fl\u00e9chit \u00e0 la strat\u00e9gie de son restaurant. Ces plateformes aident \u00e0 se faire conna\u00eetre, donner envie de venir et garder le lien avec les clients. Mais entre les formats, les trends et la r\u00e9gularit\u00e9 \u00e0 tenir, pas simple de savoir o\u00f9 mettre son \u00e9nergie quand il y a d\u00e9j\u00e0 un service \u00e0 assurer, une \u00e9quipe \u00e0 g\u00e9rer et des clients \u00e0 accueillir. On vous partage les meilleures pratiques pour gagner en visibilit\u00e9 et transformer les likes en clients, sans y passer toutes ses coupures. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Foot, rugby, basket\u2026 Quand on parle d\u2019activation sportive, le cyclisme passe souvent au second plan. Pourtant, le Tour de France r\u00e9unit 45 millions de t\u00e9l\u00e9spectateurs en France, traverse 29 d\u00e9partements et cr\u00e9e un double potentiel : capter les clients sur le passage de la course, mais aussi ceux qui cherchent une terrasse pour suivre les arriv\u00e9es sur grand \u00e9cran. Un temps fort \u00e0 int\u00e9grer dans votre calendrier \u00e9v\u00e9nementiel, sans attendre !<\/p>","protected":false},"author":11,"featured_media":12953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,37,36,20,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-12949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-click-collect","post_solution-commande-a-table","post_solution-menu-qr-code","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=12949"}],"version-history":[{"count":12,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12949\/revisions"}],"predecessor-version":[{"id":12963,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12949\/revisions\/12963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/12953"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=12949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=12949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=12949"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=12949"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=12949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}