{"id":12417,"date":"2026-05-04T15:25:31","date_gmt":"2026-05-04T15:25:31","guid":{"rendered":"https:\/\/obypay.com\/?p=12417"},"modified":"2026-05-04T15:25:32","modified_gmt":"2026-05-04T15:25:32","slug":"restauration-rapide-concepts-rentables","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/fast-food-concetti-piu-redditizi\/","title":{"rendered":"Restauration rapide : les 4 concepts les plus rentables en 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12417\" class=\"elementor elementor-12417\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. Pizza, l\u2019ind\u00e9tr\u00f4nable\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. Le burger, une valeur s\u00fbre du secteur\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t03. Poulet frit, l\u2019histoire d\u2019amour entre le \u201ckrousty\u201d et la Gen Z\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t04. Cuisine cor\u00e9enne, la vague K-food \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tObypay, la solution tout-en-un partenaire des \u00e9tablissements de restauration rapide\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\">&nbsp;<\/p><p class=\"small-txt font-regular\"><b>Plus d&rsquo;un repas sur deux consomm&eacute; hors domicile provient aujourd&rsquo;hui de la <\/b><a href=\"https:\/\/obypay.com\/it\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><b>ristoranti fast-food<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Et contrairement &agrave; certaines id&eacute;es tenaces, on n&rsquo;y mange plus &ldquo;toujours la m&ecirc;me chose&rdquo;.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En quelques ann&eacute;es, le secteur a chang&eacute; d&rsquo;&eacute;chelle et repr&eacute;sente pas moins de <\/span><a href=\"https:\/\/propulsebyca.fr\/idees-business\/restauration-rapide\/marche-restauration-rapide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">55% du chiffre d&rsquo;affaires de la restauration<\/span><\/a><span style=\"font-weight: 400;\">, avec une croissance de +26 % entre 2021 et 2023. <\/span><b>Une dynamique port&eacute;e par des usages qui ont chang&eacute; : plus de rapidit&eacute;, plus de flexibilit&eacute;, mais aussi plus d&rsquo;exigence sur l&rsquo;offre.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans ce contexte, certains formats tirent leur &eacute;pingle du jeu.<\/span><b> Ils combinent volume, simplicit&eacute; d&rsquo;ex&eacute;cution et capacit&eacute; &agrave; s&rsquo;adapter aux usages (sur place, &agrave; emporter comme en livraison). <\/b><span style=\"font-weight: 400;\">D&rsquo;autres s&rsquo;installent progressivement, port&eacute;s par de nouveaux codes et une demande en pleine &eacute;volution, et commencent d&eacute;j&agrave; &agrave; structurer le march&eacute; de demain.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quels formats continuent de dominer le secteur ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Qui sont les nouveaux acteurs qui vont faire du bruit ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Qui sont les challengers qui vont redistribuer les cartes ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>On fait le point pour identifier les mod&egrave;les les plus solides et rep&eacute;rer les opportunit&eacute;s &agrave; saisir pour votre projet ou votre d&eacute;veloppement.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. Pizza, l\u2019ind\u00e9tr\u00f4nable\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Difficile de ne pas commencer par ce g&eacute;ant : la pizza reste l&rsquo;un des formats les plus solides de la restauration rapide.<\/b><span style=\"font-weight: 400;\"> Malgr&eacute; le d&eacute;veloppement de nouveaux concepts et une concurrence de plus en plus dense, elle continue de performer, &agrave; la fois en volume et en chiffre d&rsquo;affaires.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/epsimas.com\/marche-pizza\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Entre 2021 et 2023, les volumes de ventes ont progress&eacute; de 14,7%<\/span><\/a><span style=\"font-weight: 400;\">, port&eacute;s par une demande soutenue mais aussi par la hausse du prix moyen. <\/span><a href=\"https:\/\/www.snacking.fr\/actualites\/7539-Enquete-exclusive-TOP-150-majors-restauration-rapide2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">En 2025, le segment pesait pr&egrave;s de 919 millions d&rsquo;euros<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Peu de formats peuvent se targuer d&rsquo;afficher une telle dynamique sur la dur&eacute;e, sans n&eacute;cessit&eacute; de se r&eacute;inventer.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUn format pens\u00e9 pour le volume\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La pizza r&eacute;pond &agrave; une exigence centrale en restauration rapide : la capacit&eacute; &agrave; produire beaucoup, rapidement, sans d&eacute;grader la qualit&eacute;.&nbsp;&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; une pr&eacute;paration en amont (p&acirc;tons, ingr&eacute;dients pr&ecirc;ts &agrave; l&rsquo;usage)<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; une cuisson rapide et reproductible<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; une production pens&eacute;e en flux continu<\/span><\/p><p class=\"small-txt font-regular\"><b>L&agrave; o&ugrave; <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/rush-ristorazione-gestire-affluenza-soluzioni\/\" target=\"_blank\" rel=\"noopener\"><b>certains concepts atteignent vite leurs limites en heure de rush<\/b><\/a><b>, la pizza conserve une cadence stable et une ex&eacute;cution ma&icirc;tris&eacute;e.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUn produit adapt\u00e9 \u00e0 tous les canaux de vente\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La pizza poss&egrave;de un avantage imbattable : elle s&rsquo;adapte &agrave; tous les modes de consommation.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; sur place<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; &agrave; emporter<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; en <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e ritira<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; en <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-consegna-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e consegna<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Rares sont les concepts capables d&rsquo;offrir ce niveau de polyvalence sans compromis sur la performance.<\/b><span style=\"font-weight: 400;\"> Le produit se transporte bien, supporte les d&eacute;lais et conserve une qualit&eacute; per&ccedil;ue stable &agrave; l&rsquo;arriv&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette compatibilit&eacute; avec la livraison en fait un incontournable des plateformes, <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-consegna-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>sans pour autant en d&eacute;pendre pour fonctionner<\/b><\/a><b>.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. Le burger, une valeur s\u00fbre du secteur\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Quand on pense &agrave; la restauration rapide, le burger est le premier plat qui nous vient en t&ecirc;te (et &agrave; juste titre).<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Le segment p&egrave;se lourd : <\/b><a href=\"https:\/\/monde-epicerie-fine.fr\/le-burger-un-pilier-economique-devenu-incontournable-en-france\/\" target=\"_blank\" rel=\"noopener\"><b>plus de 22 milliards d&rsquo;euros de chiffre d&rsquo;affaires, soit pr&egrave;s de 38 % de la restauration commerciale<\/b><\/a><b> et plus de 38 000 &eacute;tablissements qui en proposent.<\/b><span style=\"font-weight: 400;\"> Et surtout, sa dynamique ne ralentit pas : <\/span><a href=\"https:\/\/www.snacking.fr\/actualites\/7845-Burger-une-croissance-toujours-plus-forte-en-France-portee-par-un-potentiel-encore-largement-inexploite\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la densit&eacute; des cha&icirc;nes de burgers a progress&eacute; de 8% entre 2024 et 2025<\/span><\/a><span style=\"font-weight: 400;\">, avec une acc&eacute;l&eacute;ration dans les villes moyennes o&ugrave; le potentiel reste encore &eacute;lev&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUne standardisation qui acc\u00e9l\u00e8re le d\u00e9ploiement\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le burger repose sur un mod&egrave;le particuli&egrave;rement simple &agrave; industrialiser. <\/span><b>La structure du produit (pain + viande + garniture) limite la complexit&eacute; en cuisine et permet de standardiser chaque &eacute;tape, de l&rsquo;assemblage &agrave; l&rsquo;envoi.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; les temps de production restent courts et pr&eacute;visibles, m&ecirc;me en forte affluence<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; l&rsquo;organisation en cuisine est facilement r&eacute;plicable, quel que soit le point de vente<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; les &eacute;carts d&rsquo;ex&eacute;cution entre &eacute;tablissements sont limit&eacute;s, ce qui s&eacute;curise l&rsquo;exp&eacute;rience client<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est ce qui explique le poids des cha&icirc;nes sur ce segment : <\/span><a href=\"https:\/\/www.snacking.fr\/actualites\/7845-Burger-une-croissance-toujours-plus-forte-en-France-portee-par-un-potentiel-encore-largement-inexploite\/\" target=\"_blank\" rel=\"noopener\"><b>93% des restaurants de burgers en France appartiennent &agrave; des cha&icirc;nes internationales<\/b><\/a><b>, un niveau largement sup&eacute;rieur &agrave; la moyenne du fast-food (64%).<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUn positionnement qui s\u2019\u00e9tend du mass market au fast casual\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Autre force du burger : sa capacit&eacute; &agrave; se d&eacute;cliner sur plusieurs niveaux de positionnement sans changer de logique produit.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; partir d&rsquo;une m&ecirc;me base, les enseignes peuvent :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Proposer une offre standardis&eacute;e et accessible<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Monter en gamme avec des produits frais et des recettes plus travaill&eacute;es<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; D&eacute;velopper des concepts fast casual orient&eacute;s qualit&eacute; et exp&eacute;rience<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette amplitude permet d&rsquo;ajuster le positionnement en fonction de la zone de chalandise (centre-ville, p&eacute;riph&eacute;rie, villes moyennes) et du pouvoir d&rsquo;achat, sans revoir en profondeur l&rsquo;offre ou l&rsquo;organisation.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le burger ne se limite donc pas &agrave; un produit de volume, il devient &eacute;galement un levier de valeur, selon la mani&egrave;re dont il est travaill&eacute; et pr&eacute;sent&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-scaled.jpg\" alt=\"Trois burgers en pr\u00e9paration sur le plan de travail d\u2019une cuisine de restauration rapide\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-300x240.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-1024x819.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-768x614.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-1536x1229.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-2048x1638.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-15x12.jpg 15w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-1920x1536.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-1440x1152.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-1200x960.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-760x608.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-480x384.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-320x256.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-160x128.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/hamburger_fastfood_concept_restauration_obypay-80x64.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 80%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t03. Poulet frit, l\u2019histoire d\u2019amour entre le \u201ckrousty\u201d et la Gen Z\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Longtemps anecdotique dans la restauration rapide fran&ccedil;aise, le poulet frit s&rsquo;impose aujourd&rsquo;hui comme un segment &agrave; part enti&egrave;re.<\/b> <a href=\"https:\/\/www.snacking.fr\/actualites\/7571-20-chiffres-pour-comprendre-la-restauration-rapide-en-France-en-2025-CDSnacking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Il repr&eacute;sente d&eacute;sormais environ 5% du march&eacute;<\/span><\/a><span style=\"font-weight: 400;\"> (soit pr&egrave;s de 1,1 milliard d&rsquo;euros de chiffre d&rsquo;affaires) soit une part encore limit&eacute;e, mais en forte progression.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cette mont&eacute;e en puissance suit une trajectoire d&eacute;j&agrave; observ&eacute;e dans d&rsquo;autres march&eacute;s matures, comme le Royaume-Uni, <\/span><a href=\"https:\/\/www.snacking.fr\/actualites\/actualites\/7794-Comment-la-France-rattrape-son-retard-en-preparant-sa-revolution-du-poulet-frit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">o&ugrave; le poulet p&egrave;se pr&egrave;s de 10% du trafic en fast-food<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>En France, la densit&eacute; de restaurants sp&eacute;cialis&eacute;s reste encore largement inf&eacute;rieure, ce qui laisse entrevoir un potentiel de d&eacute;veloppement important.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUn segment en train de s\u2019autonomiser\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Jusqu&rsquo;ici, le poulet occupait une place p&eacute;riph&eacute;rique dans l&rsquo;offre fast-food, souvent int&eacute;gr&eacute; &agrave; des cartes g&eacute;n&eacute;ralistes.<\/b><span style=\"font-weight: 400;\"> Aujourd&rsquo;hui, il devient un produit central, autour duquel se construisent des concepts d&eacute;di&eacute;s.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Plusieurs facteurs peuvent expliquer ce basculement :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; l&rsquo;arriv&eacute;e de cha&icirc;nes internationales tr&egrave;s offensives<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; un produit simple &agrave; d&eacute;cliner (tenders, wings, burgers, bowls)<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; une forte app&eacute;tence des jeunes consommateurs<\/span><\/p><p class=\"small-txt font-regular\"><b>Le poulet frit reprend des codes puissants : accessible, gourmand, facilement partageable et adaptable &agrave; diff&eacute;rents univers culinaires.<\/b><span style=\"font-weight: 400;\"> Il s&rsquo;inscrit aussi dans une logique de cuisine hybride, entre street food am&eacute;ricaine, inspirations cor&eacute;ennes et tendances food internationales.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLa folie Tasty Crousty, quand les r\u00e9seaux sociaux acc\u00e9l\u00e8rent la demande\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Au-del&agrave; des dynamiques de march&eacute;, le poulet frit b&eacute;n&eacute;ficie d&rsquo;un puissant <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/ha-senso-puntare-sui-social-per-riempire-il-tuo-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>effet d&rsquo;acc&eacute;l&eacute;ration port&eacute; par les r&eacute;seaux sociaux<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le ph&eacute;nom&egrave;ne Tasty Crousty en est une illustration frappante. <\/span><a href=\"https:\/\/www.boursorama.com\/budget\/conso\/actualites\/tasty-crousty-le-phenomene-du-poulet-frit-a-ouvert-60-restaurants-en-france-en-moins-de-deux-ans-f3e726b47ccfecc50eabcfc6271f5845\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">En moins de 2 ans, l&rsquo;enseigne a ouvert une soixantaine de restaurants en France<\/span><\/a><span style=\"font-weight: 400;\">, un rythme nettement sup&eacute;rieur &agrave; celui d&rsquo;acteurs historiques comme McDonald's, qui en ouvre en moyenne 25 par an sur le territoire.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le concept lui-m&ecirc;me est calibr&eacute; pour la viralit&eacute; : <\/b><span style=\"font-weight: 400;\">une barquette g&eacute;n&eacute;reuse de riz et de poulet frit napp&eacute; de sauce, visuellement marquante, facile &agrave; filmer et &agrave; partager. Sur TikTok et Instagram, les vid&eacute;os tournent en boucle, port&eacute;es par <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/generazione-z-ristorazione-4-verita-da-capire-sui-vostri-futuri-clienti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">une g&eacute;n&eacute;ration Z<\/span><\/a><span style=\"font-weight: 400;\"> en qu&ecirc;te de formats simples, g&eacute;n&eacute;reux et visuellement satisfaisants. <\/span><b>Cette exposition massive joue un r&ocirc;le direct dans l&rsquo;adoption du concept, sans passer par les leviers marketing traditionnels.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t04. Cuisine cor\u00e9enne, la vague K-food \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Longtemps rest&eacute;e en retrait derri&egrave;re les cuisines japonaise ou chinoise, la cuisine cor&eacute;enne s&rsquo;impose aujourd&rsquo;hui comme une nouvelle source d&rsquo;inspiration dans la restauration rapide. <\/span><b>Encore peu visible il y a dix ans en France, elle gagne d&eacute;sormais du terrain, port&eacute;e par une dynamique &agrave; la fois culturelle et &eacute;conomique.<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/french.korea.net\/NewsFocus\/HonoraryReporters\/view?articleId=247318\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Le march&eacute; des exportations de produits alimentaires cor&eacute;ens en France a atteint 80 millions d&rsquo;euros en 2023, avec une croissance attendue de +11,4 % en 2024<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>C&ocirc;t&eacute; restauration, l&rsquo;offre suit : <\/b><a href=\"https:\/\/www.lhotellerie-restauration.fr\/actualite\/cuisine-coreenne-un-k-de-force-majeure\" target=\"_blank\" rel=\"noopener\"><b>on compte d&eacute;sormais pr&egrave;s de 200 restaurants cor&eacute;ens &agrave; Paris<\/b><\/a><b> et une pr&eacute;sence croissante en r&eacute;gion.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUne cuisine en phase avec les nouvelles habitudes de consommation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si la K-food s&rsquo;impose, ce n&rsquo;est pas seulement pour son c&ocirc;t&eacute; &ldquo;nouveau&rdquo;. Elle s&rsquo;inscrit dans des usages d&eacute;j&agrave; bien install&eacute;s en restauration rapide.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Des formats compatibles avec une consommation rapide (bowls, street food, plats &agrave; partager)<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Une identit&eacute; visuelle forte, pens&eacute;e pour &ecirc;tre vue et partag&eacute;e<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Un &eacute;quilibre entre gourmandise et perception de cuisine plus &ldquo;saine&rdquo; (fermentation, l&eacute;gumes, bouillons)<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUn levier culturel puissant\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La mont&eacute;e en puissance de la cuisine cor&eacute;enne s&rsquo;inscrit dans un ph&eacute;nom&egrave;ne plus large : celui du soft power cor&eacute;en. <\/b><span style=\"font-weight: 400;\">K-pop, s&eacute;ries, r&eacute;seaux sociaux&hellip; La culture cor&eacute;enne est devenue omnipr&eacute;sente, notamment aupr&egrave;s des jeunes g&eacute;n&eacute;rations. La s&eacute;rie Squid Game ou la viralit&eacute; de certains contenus food sur TikTok ont largement contribu&eacute; &agrave; d&eacute;mocratiser ces r&eacute;f&eacute;rences.<\/span><\/p><p class=\"small-txt font-regular\"><b>Les consommateurs arrivent d&eacute;j&agrave; avec des r&eacute;f&eacute;rences, une curiosit&eacute;, parfois m&ecirc;me une id&eacute;e pr&eacute;cise de ce qu&rsquo;ils veulent tester.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUn march\u00e9 en construction, avec un potentiel \u00e0 structurer\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Malgr&eacute; sa progression, la cuisine cor&eacute;enne reste encore peu structur&eacute;e en France. <\/span><b>L&rsquo;offre se d&eacute;veloppe rapidement, mais elle n&rsquo;a pas atteint le niveau de maturit&eacute; d&rsquo;autres cuisines asiatiques d&eacute;j&agrave; bien install&eacute;es.<\/b><\/p><p class=\"small-txt font-regular\"><b>Ce d&eacute;calage ouvre un espace int&eacute;ressant pour les acteurs qui arrivent sur le march&eacute; : les standards ne sont pas encore fig&eacute;s, les positionnements restent &agrave; construire et la demande continue de se former.<\/b><\/p><p class=\"small-txt font-regular\"><b>Cette phase de d&eacute;veloppement s&rsquo;accompagne n&eacute;anmoins de contraintes op&eacute;rationnelles sp&eacute;cifiques.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; La cuisine cor&eacute;enne repose sur des &eacute;quilibres de go&ucirc;t pr&eacute;cis, des techniques parfois plus exigeantes et des produits qui ne sont pas toujours standardis&eacute;s.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; L&rsquo;approvisionnement peut &ecirc;tre plus complexe et l&rsquo;ex&eacute;cution demande une certaine rigueur pour rester fid&egrave;le au produit.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le d&eacute;fi est d&rsquo;adapter cette cuisine &agrave; une logique de restauration rapide sans simplifier &agrave; l&rsquo;exc&egrave;s ni perdre ce qui fait la singularit&eacute; de la cuisine.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tObypay, la solution tout-en-un partenaire des \u00e9tablissements de restauration rapide\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Vous &ecirc;tes foodpreneur avec un concept d&eacute;j&agrave; lanc&eacute;, ou en train de construire votre projet ?<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prise de commande<\/span><\/a><span style=\"font-weight: 400;\">, gestion du rush, suivi de l&rsquo;activit&eacute;, <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">exploitation de votre base client et de la fid&eacute;lit&eacute;<\/span><\/a><span style=\"font-weight: 400;\">... <\/span><b>Obypay vous aide &agrave; structurer tout &ccedil;a dans un seul &eacute;cosyst&egrave;me, pens&eacute; pour la restauration rapide.<\/b><\/p><p class=\"small-txt font-regular\"><b>D&eacute;couvrez comment Obypay accompagne d&eacute;j&agrave; des &eacute;tablissements comme le v&ocirc;tre :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/mealy-di-michou-street-food-nata-dal-viaggio-e-sostenuta-dal-digitale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mealy by Michou, la street-food n&eacute;e du voyage et port&eacute;e par le digital<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/fat-broccoli-fast-food-vegetariano-digitalizzato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fat Broccoli: quando il fast food vegetariano incontra il meglio del digitale<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/france-drive-digital-potenzia-ristorazione-locale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mezzencore : r&eacute;pondre aux attentes d&rsquo;aujourd&rsquo;hui sans perdre l&rsquo;authenticit&eacute;<\/span><\/a><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Demandez une d&eacute;mo de nos solutions d&egrave;s maintenant<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tsurveillent les tendances\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/OBYPAYxLORD_5404_Borne-2-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorazione-quanto-costa-chiosco\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering: quanto costa un chiosco?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Siete proprietari di un ristorante che esita a installare dei chioschi, ma siete perplessi per i costi? Non siete soli. In questo articolo vi spieghiamo tutto quello che c'\u00e8 da sapere sui chioschi, demistificandone i costi e valutandone il ritorno sull'investimento.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/08\/fast-food-restaurant-obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/fast-food-7-strumenti-rendere-fluido-percorso-cliente-flusso-ordini-pasti-urgenti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Fast food: 7 strumenti per mantenere il traffico scorrevole durante l'ora di punta<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Una coda sempre pi\u00f9 lunga, clienti impazienti che iniziano ad agitarsi e un team di cucina che fatica a tenere il passo. Gli ordini si accumulano, gli errori si moltiplicano e la tensione sale. Vi sembra di aver gi\u00e0 visto tutto questo? Ecco 7 strumenti che vi aiuteranno a mantenere il traffico scorrevole durante i periodi di punta.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/fast-food-click-collect_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/fast-food-10-vantaggi-click-and-collect\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Fast food: i 10 vantaggi del Click &amp; Collect<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Perch\u00e9 70% delle principali catene di fast food francesi hanno gi\u00e0 adottato il Click &amp; Collect? Vi diamo un indizio: aumento delle vendite, riduzione dei costi, diminuzione degli errori, ottimizzazione del servizio... Nel 2024, il Click &amp; Collect sar\u00e0 una soluzione vincente. Scoprite i 10 vantaggi principali che faranno la differenza per il vostro ristorante. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-300x233.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-1024x796.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-768x597.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-1536x1194.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-2048x1592.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-15x12.jpg 15w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-1920x1492.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-1440x1119.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-1200x933.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-760x591.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-480x373.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-320x249.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-160x124.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/obypay_foodcourt-centre_commercial_restaurant-80x62.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 77.6953125%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/food-court-fast-food-vincitori-shopping-natale\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Food court e fast food: i grandi vincitori dello shopping natalizio<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Dicembre \u00e8 sinonimo di fretta e di affollamento record nei centri commerciali. Per i punti di ristoro, i fast food e le caffetterie \u00e8 il momento di approfittare di questo flusso massiccio di consumatori che vanno di fretta e cercano una pausa veloce e conveniente tra due acquisti. Ma come potete trasformare questa folla in vendite senza saturare i vostri team? In questo articolo condividiamo con voi le leve pi\u00f9 efficaci per snellire i percorsi dei clienti, ridurre i tempi di attesa e ottenere maggiori vendite durante lo shopping natalizio.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-collegare-fedelta-canali-vendita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Si votre programme est limit\u00e9 \u00e0 certains canaux de vente, vous cr\u00e9ez de la frustration chez vos clients et vous vous privez surtout d\u2019un levier direct de chiffre d\u2019affaires. Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/generation_bornes_commande_modele_pied_restaurant_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/istorante-upgrade-kiosko-self-order\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : faut-il upgrader ses bornes de commande en 2026 ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Depuis plus de 20 ans, les bornes de commande ont trouv\u00e9 leur place dans les restaurants. D\u2019abord pens\u00e9es pour encaisser et fluidifier les files d\u2019attente, elles ont largement \u00e9volu\u00e9. Fonctionnalit\u00e9s, design, exp\u00e9rience utilisateur, fid\u00e9lisation\u2026 ces changements influencent directement vos ventes. Dans cet article, on fait un comparatif entre bornes premi\u00e8re g\u00e9n\u00e9ration et mod\u00e8les intelligents, avec des rep\u00e8res pour \u00e9valuer votre \u00e9quipement. De quoi v\u00e9rifier en 5 minutes si vos bornes sont encore au niveau ou si elles peuvent faire beaucoup plus pour votre business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Si le fast-food s\u2019impose comme le moteur du secteur de la restauration, tous les concepts ne performent pas au m\u00eame niveau. Quels formats dominent r\u00e9ellement le march\u00e9 ? Lesquels tirent leur \u00e9pingle du jeu et m\u00e9ritent qu\u2019on s\u2019y attarde ? Dans cet article, d\u00e9couvrez les concepts qui vont marquer 2026, avec une analyse compl\u00e8te pour identifier les mod\u00e8les les plus solides et rep\u00e9rer les opportunit\u00e9s \u00e0 saisir pour votre projet ou votre d\u00e9veloppement.<\/p>","protected":false},"author":11,"featured_media":12421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,37,47,56],"post_sector":[42,44],"class_list":["post-12417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-click-collect","post_solution-click-delivery","post_solution-solutions-digitales","post_sector-fast-food","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=12417"}],"version-history":[{"count":12,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12417\/revisions"}],"predecessor-version":[{"id":12431,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12417\/revisions\/12431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/12421"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=12417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=12417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=12417"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=12417"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=12417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}