{"id":12401,"date":"2026-04-29T16:02:55","date_gmt":"2026-04-29T16:02:55","guid":{"rendered":"https:\/\/obypay.com\/?p=12401"},"modified":"2026-04-29T16:02:57","modified_gmt":"2026-04-29T16:02:57","slug":"restaurant-upgrader-bornes-commande","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/istorante-upgrade-kiosko-self-order\/","title":{"rendered":"Restaurant : faut-il upgrader ses bornes de commande en 2026 ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12401\" class=\"elementor elementor-12401\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tBorne premi\u00e8re g\u00e9n\u00e9ration vs intelligente : de l\u2019encaissement \u00e0 la performance commerciale\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t Vos bornes sont-elles \u00e0 la hauteur de vos enjeux de performance ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 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18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 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18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>D&eacute;j&agrave; 20 ans que les <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><b>terminali di controllo<\/b><\/a><b> ont fait leur apparition en France !<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Bien avant de devenir un outil phare de la restauration, elles &eacute;quipaient d'abord les environnements &agrave; forte affluence comme les a&eacute;roports ou les gares, avec un objectif (qui ne nous est pas inconnu) : fluidifier les flux et r&eacute;duire l&rsquo;attente.<\/span><\/p><p class=\"small-txt font-regular\"><b>Deux d&eacute;cennies plus tard, si la gestion de l&rsquo;attente est plus que jamais un sujet en restauration, les bornes ont largement d&eacute;pass&eacute; leur r&ocirc;le initial.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Fonctionnalit&eacute;s, design, exp&eacute;rience utilisateur&hellip; tout a &eacute;volu&eacute;. Les interfaces ne se contentent plus d&rsquo;afficher un menu, elles orientent les choix. Les dispositifs ne s&rsquo;imposent plus dans l&rsquo;espace, ils s&rsquo;int&egrave;grent au parcours. <\/span><b>On passe d&rsquo;un outil standardis&eacute; &agrave; un support capable de s&rsquo;adapter au client, &agrave; ses habitudes et &agrave; son contexte de commande.<\/b><\/p><p class=\"small-txt font-regular\"><b>Votre &eacute;tablissement est &eacute;quip&eacute; de bornes de commande depuis 10 ans, 5 ans, 2 ans ?<\/b><span style=\"font-weight: 400;\"> On vous propose un &eacute;tat des lieux des &eacute;volutions du march&eacute; et de ce qui compte aujourd&rsquo;hui pour soutenir efficacement votre activit&eacute;.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tBorne premi\u00e8re g\u00e9n\u00e9ration vs intelligente : de l\u2019encaissement \u00e0 la performance commerciale\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Outil : de la prise de commande \u00e0 l\u2019orientation du choix \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La borne a longtemps reproduit ce qui se passait en caisse : un menu + des options + une validation, mais sans accompagnement ni logique commerciale<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Aujourd&rsquo;hui, la borne devient une solution &agrave; part enti&egrave;re d&rsquo;aide &agrave; la d&eacute;cision.<\/b><span style=\"font-weight: 400;\"> Elle met en avant les produits &agrave; forte valeur, sugg&egrave;re des compl&eacute;ments pertinents et structure la commande, <\/span><b>avec un impact direct sur la composition du panier.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/kiosko-self-order-impatto-comportamento-acquisto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">L&rsquo;impact des bornes de commande sur le comportement des clients : d&eacute;cryptage et chiffres cl&eacute;s<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Design : de contrainte \u00e0 levier d\u2019adoption\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Format unique, encombrement, int&eacute;gration limit&eacute;e&hellip; Les premi&egrave;res bornes s&rsquo;imposaient dans l&rsquo;espace. <\/span><b>Elles r&eacute;pondaient &agrave; un besoin fonctionnel, sans vraiment prendre en compte l&rsquo;exp&eacute;rience sur place.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Aujourd&rsquo;hui, le design et le format se pensent d&egrave;s le d&eacute;part comme des &eacute;l&eacute;ments du parcours. <\/b><span style=\"font-weight: 400;\">Une borne ne se pose plus &ldquo;l&agrave; o&ugrave; il y a de la place&rdquo;, elle s&rsquo;int&egrave;gre &agrave; un moment cl&eacute; du parcours :&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &agrave; l&rsquo;entr&eacute;e pour capter le flux d&egrave;s l&rsquo;arriv&eacute;e<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; au comptoir pour d&eacute;sengorger les prises de commande<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; au plus pr&egrave;s des activit&eacute;s dans les <\/span><a href=\"https:\/\/obypay.com\/it\/complesso-di-intrattenimento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">complessi per il tempo libero<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; en compl&eacute;ment pour r&eacute;partir les commandes selon les zones et les temps forts du service<\/span><\/p><p class=\"small-txt font-regular\"><b>Et surtout, les formats et les tailles se sont diversifi&eacute;s pour s&rsquo;adapter aux contraintes de chaque lieu :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; une borne murale structure un point de passage sans encombrer<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; un format comptoir accompagne une d&eacute;cision rapide<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; une borne mobile permet d&rsquo;ajuster le dispositif selon l&rsquo;affluence ou la configuration du lieu<\/span><\/p><p class=\"small-txt font-regular\"><b>La borne ne vient plus se greffer au parcours, elle en devient une &eacute;tape &agrave; part enti&egrave;re.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cNous avons install\u00e9 des tablettes au bord des pistes de bowling, qui permettent de commander et payer sans se d\u00e9placer au comptoir.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Julien<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">directeur Factory Bowling<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-scaled.png\" alt=\"terminali di controllo mezzencore\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-scaled.png 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-300x200.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1024x683.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-768x512.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1536x1024.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-2048x1365.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1920x1280.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1440x960.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1200x800.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-760x507.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-480x320.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-320x213.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-160x107.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 03. Fid\u00e9lisation : d\u2019une transaction anonyme \u00e0 une relation client activ\u00e9e\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les bornes de commande premi&egrave;re g&eacute;n&eacute;ration ont rapidement int&eacute;gr&eacute; la fid&eacute;lit&eacute;, mais avec un r&ocirc;le assez limit&eacute;. <\/b><span style=\"font-weight: 400;\">Le client pouvait s&rsquo;identifier et cumuler des points, mais la fid&eacute;lit&eacute; restait en retrait dans le parcours de commande. <\/span><b>Les avantages d&eacute;bloqu&eacute;s &eacute;taient souvent consult&eacute;s apr&egrave;s coup, sans impact direct sur le moment d&rsquo;achat.<\/b><\/p><p class=\"small-txt font-regular\"><b>D'ora in poi, il <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>fedelt\u00e0<\/b><\/a><b> s&rsquo;int&egrave;gre au c&oelig;ur de l&rsquo;exp&eacute;rience.<\/b><span style=\"font-weight: 400;\"> D&egrave;s l&rsquo;identification, le client visualise o&ugrave; il en est : nombre de points disponibles, <\/span><a href=\"https:\/\/obypay.com\/it\/features\/pagamento-carta-portafoglio-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cashback cumul&eacute;<\/span><\/a><span style=\"font-weight: 400;\">, offres disponibles&hellip;<\/span><b><br><\/b><b>Et surtout, la borne adapte l&rsquo;affichage en temps r&eacute;el : <\/b><a href=\"https:\/\/obypay.com\/it\/features\/prezzi-barrati-fedelta\/\" target=\"_blank\" rel=\"noopener\"><b>prix personnalis&eacute;s<\/b><\/a><b>, <\/b><a href=\"https:\/\/obypay.com\/it\/features\/offerte-automatiche\/\" target=\"_blank\" rel=\"noopener\"><b>offres cibl&eacute;es<\/b><\/a><b>, <\/b><a href=\"https:\/\/obypay.com\/it\/features\/i-prodotti-bonus-menu\/\" target=\"_blank\" rel=\"noopener\"><b>produits mis en avant<\/b><\/a><b> selon <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>le profil ou l&rsquo;historique d&rsquo;achat<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ce niveau de personnalisation change la mani&egrave;re dont la fid&eacute;lit&eacute; est utilis&eacute;e et int&eacute;gr&eacute;e. <\/span><b>Vous ne vous contentez plus d&rsquo;enregistrer de la fid&eacute;lit&eacute;, vous l&rsquo;activez pendant la commande. <\/b><span style=\"font-weight: 400;\">Vous pouvez orienter les choix, valoriser des produits strat&eacute;giques et donner une raison de consommer maintenant et pas dans 6 mois.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cNous avons constat\u00e9 une augmentation de 20% du panier moyen sur les bornes, par rapport aux commandes traditionnelles, et +39% quand les personnes sont inscrites au programme de fid\u00e9lit\u00e9.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Wael<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">co-fondateur Mezzencore<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Exp\u00e9rience utilisateur : d\u2019un parcours subi \u00e0 une exp\u00e9rience ma\u00eetris\u00e9e \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les premi&egrave;res interfaces disponibles sur le march&eacute; suivaient un parcours unique, peu flexible et parfois difficile &agrave; comprendre.<\/b><span style=\"font-weight: 400;\"> Le client devait naviguer &agrave; vue pour retrouver un produit ou modifier sa commande.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En p&eacute;riode d&rsquo;affluence, ces moments de flottement se ressentaient tout de suite : files qui stagnaient, clients h&eacute;sitants qui demandaient de l&rsquo;aide aux &eacute;quipes, ou pire, commandes abandonn&eacute;es. <\/span><b>La borne ne freinait pas seulement le parcours, elle limitait aussi son efficacit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><b>Aujourd&rsquo;hui, les parcours sont plus courts et mieux structur&eacute;s.<\/b><span> La navigation va &agrave; l&rsquo;essentiel, <\/span><a href=\"https:\/\/obypay.com\/it\/features\/la-nostra-selezione-in-alto-nel-menu\/\" target=\"_blank\" rel=\"noopener\"><span>les choix sont hi&eacute;rarchis&eacute;s<\/span><\/a><span> et les &eacute;tapes s&rsquo;encha&icirc;nent de fa&ccedil;on plus naturelle.<\/span><\/p><p class=\"small-txt font-regular\"><b>Autre &eacute;volution cl&eacute; : la continuit&eacute; du parcours.<\/b><span style=\"font-weight: 400;\"> Que le client commande sur <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">terminale<\/span><\/a><span style=\"font-weight: 400;\">in <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e ritira<\/span><\/a><span style=\"font-weight: 400;\"> ou via <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">un autre canal<\/span><\/a><span style=\"font-weight: 400;\">, il retrouve les m&ecirc;mes rep&egrave;res visuels et la m&ecirc;me logique. Il n&rsquo;a pas &agrave; s&rsquo;adapter &agrave; chaque point de contact. Il commande plus vite, avec moins d&rsquo;h&eacute;sitation, ce qui r&eacute;duit les abandons et fluidifie la prise de commande.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour finir, la borne ne se contente plus d&rsquo;afficher des options. <\/b><a href=\"https:\/\/obypay.com\/it\/features\/push-prodotti-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><b>Elle propose des suggestions en lien direct avec la commande en cours<\/b><\/a><b>.<\/b><span> Un client qui s&eacute;lectionne des nuggets maison &agrave; partager verra par exemple appara&icirc;tre une sauce maison, dans la suite logique de son parcours.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-come-ridurre-abbandono-carrello\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restauration : comment r&eacute;duire l&rsquo;abandon de panier ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Vos bornes sont-elles \u00e0 la hauteur de vos enjeux de performance ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Prenez 5 minutes pour faire le point sur votre &eacute;quipement actuel :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Vos bornes valorisent-elles votre offre avec une pr&eacute;sentation attractive ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Proposent-elles des recommandations coh&eacute;rentes avec les produits s&eacute;lectionn&eacute;s ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Mettent-elles en avant certains formats ou options selon vos objectifs (marge, stock, moment de la journ&eacute;e) ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Sont-elles connect&eacute;es &agrave; votre <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">base clienti<\/span><\/a><span style=\"font-weight: 400;\"> e il tuo <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programma fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\"> ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Le client voit-il ses points, son cashback ou ses avantages directement pendant la commande ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Pouvez-vous personnaliser les offres affich&eacute;es selon le profil client ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Le parcours est-il fluide et rapide ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; La navigation est-elle coh&eacute;rente entre les bornes, le Click &amp; Collect et vos autres canaux ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Le design est-il align&eacute; avec votre identit&eacute; et bien int&eacute;gr&eacute; dans votre espace ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Les bornes captent-elles naturellement le flux ou restent-elles peu utilis&eacute;es ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#9745; Avez-vous une visibilit&eacute; claire sur les performances (panier moyen, ventes additionnelles, usage) ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Si vous avez r&eacute;pondu &laquo; oui &raquo; &agrave; l&rsquo;ensemble de ces questions, <\/b><span style=\"font-weight: 400;\">vous &ecirc;tes d&eacute;j&agrave; bien &eacute;quip&eacute;. Vous avez fait les bons choix, avec les bons outils (et peut-&ecirc;tre le bon partenaire &#128521;).<\/span><\/p><p class=\"small-txt font-regular\"><b>Si vous avez r&eacute;pondu &laquo; non &raquo; &agrave; au moins l&rsquo;une de ces questions,<\/b><span style=\"font-weight: 400;\"> il y a un &eacute;cart entre ce que votre borne fait aujourd&rsquo;hui et ce qu&rsquo;elle pourrait r&eacute;ellement vous apporter.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est le moment de challenger votre &eacute;quipement et son r&ocirc;le dans votre performance. <\/span><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Contactez notre &eacute;quipe d&egrave;s maintenant pour un diagnostic gratuit.<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tchoisissent les bons outils\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_fidelisation_lient_campagnes_marketing-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/strategie-fidelizzazione-clienti-ristorante-emails-sms\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Creare un legame dopo l'acquisto: le chiavi per la fidelizzazione del cliente nel settore della ristorazione<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Pensate che un cliente che si iscrive al vostro programma fedelt\u00e0 sia destinato a tornare? Non cos\u00ec in fretta! Sapevate che il francese medio \u00e8 iscritto a 7 programmi di fidelizzazione, ma ne utilizza solo uno o due? Non lasciate che i vostri clienti si perdano il vostro! In questo articolo scoprirete alcune strategie pratiche per farli tornare: segmentazione, automazione, promozioni mirate e molto altro. Ogni consiglio pu\u00f2 trasformare i vostri abbonati in clienti abituali. Cliccate ora e aumentate le vostre entrate oggi stesso!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant.png 1192w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-300x197.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-1024x674.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-768x505.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-760x500.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-480x316.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-320x210.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-160x105.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/restaurant-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 65.771812080537%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/soluzioni-digitali-ristorante-7-vantaggi-competitivita\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Soluzioni digitali: 7 modi per rendere il vostro ristorante pi\u00f9 competitivo<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Soddisfare i clienti, ottimizzare il servizio, aumentare le vendite... Il tutto rimanendo redditizi e un passo avanti rispetto alla concorrenza. La gestione quotidiana di un ristorante non \u00e8 affatto semplice. Ma se le soluzioni digitali potessero aiutarvi a tenere tutto sotto controllo? Semplificano la gestione, aumentano i ricavi, fidelizzano i clienti e vi danno un vantaggio sulla concorrenza. In questo articolo vi sveliamo i 7 vantaggi principali delle soluzioni digitali: guadagni immediati, migliore organizzazione e risultati visibili fin dal primo servizio.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-aspettative-cliente-soluzioni-digitali\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ristorazione: come soddisfare le nuove aspettative dei clienti?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Come potete soddisfare le aspettative sempre pi\u00f9 elevate dei vostri clienti nel 2025? Velocit\u00e0, fluidit\u00e0, personalizzazione: condividiamo con voi soluzioni concrete, gi\u00e0 adottate e approvate dai ristoratori, per trasformare ogni visita in un'esperienza memorabile. Terminali per le ordinazioni, codici QR, strumenti digitali... Queste tecnologie vi aiuteranno a semplificare la gestione, ad aumentare la soddisfazione dei clienti e a fidelizzarli a lungo termine. Nessuna teoria inutile, solo strumenti strategici per aiutare il vostro ristorante a evolversi e a rimanere competitivo. Siete pronti ad agire quest'anno? Questo articolo fa per voi!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/OBYPAYxLORD_4418_QRCode-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/kiosko-self-ordering-codice-qr-digitale-3-motivi-adottarli\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Chioschi e codici QR: 3 motivi per adottarli nel vostro locale<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Se dovessi scegliere solo due strumenti per rivoluzionare il tuo ristorante, sarebbero i terminali per le ordinazioni e i codici QR. Perch\u00e9 sono diventati indispensabili? Perch\u00e9 aumentano il carrello medio, rendono pi\u00f9 fluida l'esperienza del cliente e ottimizzano la gestione quotidiana. Leggete i commenti dei ristoratori che hanno gi\u00e0 optato per queste soluzioni e verificate voi stessi i risultati tangibili. Siete pronti a trasformare il vostro ristorante? Ecco i 3 vantaggi principali che faranno la differenza.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34.png 1190w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-300x196.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-1024x669.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-768x502.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-760x497.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-480x314.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-320x209.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-160x105.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-19-a-09.18.34-80x52.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 65.378151260504%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/chioschi-errori-da-evitare-attrezzatura-ricondizionata\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Terminali di controllo: 5 errori da evitare quando si acquistano apparecchiature ricondizionate<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Volete acquistare un'apparecchiatura nuova senza sforare il vostro budget? Le apparecchiature ricondizionate possono sembrare una buona opzione. Ma nel settore della ristorazione, un chiosco che si blocca nel bel mezzo del servizio pu\u00f2 diventare rapidamente costoso: ordini persi, clienti irritati, personale sotto pressione.<br \/>\nIn questo articolo esaminiamo i 5 errori pi\u00f9 comuni che si commettono quando si acquista un chiosco ricondizionato. Affidabilit\u00e0, compatibilit\u00e0 software, garanzia, costi nascosti, possibilit\u00e0 di aggiornamento... vi aiuteremo a risolverli prima di fare il grande passo. Una guida utile per evitare spiacevoli sorprese e fare le scelte giuste fin dall'inizio.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-300x199.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1024x679.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-768x509.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1536x1018.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-2048x1358.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1920x1273.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1440x955.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1200x796.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-760x504.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-480x318.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-320x212.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-160x106.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.2890625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/attesa-ristorante-5-fasi-percorso-cliente-ottimizzare\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Le restaurant sans attente : la nouvelle obsession des consommateurs<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Les clients sont-ils de plus en plus impatients ? Et quel est l\u2019impact de l\u2019attente sur les performances de votre \u00e9tablissement ? Est-ce seulement une source d\u2019insatisfaction qui se traduit par des avis n\u00e9gatifs, ou un facteur qui influence directement la fid\u00e9lit\u00e9, le panier moyen et la r\u00e9currence ? Dans cet article, on fait le point sur les cons\u00e9quences de l\u2019attente en restauration. Et on passe en revue les 5 \u00e9tapes du parcours client \u00e0 optimiser pour fluidifier le service, limiter les pertes et augmenter votre chiffre d\u2019affaires, sans pousser plus de volume.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vos bornes sont-elles \u00e0 la hauteur de vos enjeux de performance ? D\u2019outil d\u2019encaissement \u00e0 leurs d\u00e9buts, elles jouent aujourd\u2019hui un r\u00f4le direct dans vos ventes. Faites le point sur les derni\u00e8res \u00e9volutions et fonctionnalit\u00e9s pour voir si votre \u00e9quipement est toujours dans le coup ou s\u2019il freine votre plein potentiel.<\/p>","protected":false},"author":11,"featured_media":12402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-12401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=12401"}],"version-history":[{"count":11,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12401\/revisions"}],"predecessor-version":[{"id":12413,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12401\/revisions\/12413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/12402"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=12401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=12401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=12401"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=12401"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=12401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}