{"id":12205,"date":"2026-04-03T13:54:14","date_gmt":"2026-04-03T13:54:14","guid":{"rendered":"https:\/\/obypay.com\/?p=12205"},"modified":"2026-04-03T13:54:16","modified_gmt":"2026-04-03T13:54:16","slug":"ia-robotisation-restaurants-automatises","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/ia-robotica-ristoranti-automatizzati\/","title":{"rendered":"IA et robotisation : les restaurants vont-ils devenir 100% automatis\u00e9s ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12205\" class=\"elementor elementor-12205\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tAutomatisation en restauration : mythe technologique ou r\u00e9alit\u00e9 op\u00e9rationnelle ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCe qui est d\u00e9j\u00e0 automatis\u00e9 (et que vous utilisez peut-\u00eatre d\u00e9j\u00e0)\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tQuelle adoption de l\u2019automatisation selon les mod\u00e8les de restauration ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPeut-on automatiser un restaurant \u00e0 100% ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t Automatisation : faites le point en 5 minutes sur votre restaurant\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tAutomatisation en restauration : ce que vous pouvez mettre en place d\u00e8s maintenant\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; LEGO House, au Danemark, on peut commander son repas avec des briques LEGO et se faire servir par de (vrais) robots.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les clients composent leur commande en assemblant diff&eacute;rentes formes et couleurs, en suivant un menu illustr&eacute;. Une fois la commande valid&eacute;e, des robots distribuent les plateaux (allez voir les vid&eacute;os, &ccedil;a r&eacute;veille nos &acirc;mes d&rsquo;enfants).<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Difficile de ne pas y voir une projection du restaurant automatis&eacute; version 2050. Et forc&eacute;ment, on en vient &agrave; se demander : <\/span><b>est-ce que c&rsquo;est &ccedil;a, le futur de la restauration ?<\/b><\/p><p class=\"small-txt font-regular\"><b>L&rsquo;IA, la robotisation, l&rsquo;automatisation&hellip; ces technologies ont pris une place croissante dans nos usages, dans de nombreux secteurs, dont la restauration.<\/b><span style=\"font-weight: 400;\"> En quelques ann&eacute;es, elles se sont install&eacute;es &agrave; diff&eacute;rents niveaux du parcours client : <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prise de commande &amp; paiement<\/span><\/a><span style=\"font-weight: 400;\">, gestion des flux, <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">suivi de la relation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans le m&ecirc;me temps, certaines exp&eacute;riences tr&egrave;s visibles (comme celle de la <\/span><a href=\"https:\/\/legohouse.com\/en-gb\/explore\/eateries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LEGO House<\/span><\/a><span style=\"font-weight: 400;\">) alimentent une vision plus spectaculaire du restaurant automatis&eacute;. <\/span><b>Une vision qui interpelle, mais qui reste &eacute;loign&eacute;e du fonctionnement quotidien de la majorit&eacute; des &eacute;tablissements.<\/b><\/p><p class=\"small-txt font-regular\"><b>Parce que la restauration reste avant tout un m&eacute;tier de service. <\/b><span style=\"font-weight: 400;\">Un m&eacute;tier o&ugrave; le contact, l&rsquo;attention, l&rsquo;&eacute;change continuent de jouer un r&ocirc;le central dans l&rsquo;exp&eacute;rience client.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La technologie facilite, optimise, structure mais elle ne remplace pas tout (et ce n&rsquo;est d&rsquo;ailleurs pas l&rsquo;objectif !).<\/span><\/p><p class=\"small-txt font-regular\"><b>Alors, les restaurants vont-ils devenir 100 % automatis&eacute;s ?<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Spoiler : il est peu probable que votre croissant du dimanche matin soit un jour servi par un robot.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAutomatisation en restauration : mythe technologique ou r\u00e9alit\u00e9 op\u00e9rationnelle ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avant d&rsquo;aller plus loin, il faut clarifier un point : automatisation, robotisation, IA&hellip; tout est mis dans le m&ecirc;me panier. <\/span><b>Pourtant, ces notions ne recouvrent pas les m&ecirc;mes r&eacute;alit&eacute;s sur le terrain.<\/b><\/p><p class=\"small-txt font-regular\"><b>&#10140; Automatisation :<\/b><span style=\"font-weight: 400;\"> automatiser, c&rsquo;est d&eacute;l&eacute;guer une t&acirc;che &agrave; un outil ou &agrave; un syst&egrave;me.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Robotisation :<\/b><span style=\"font-weight: 400;\"> ici, on parle d&rsquo;actions physiques r&eacute;alis&eacute;es par une machine.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; IA (intelligence artificielle) :<\/b><span style=\"font-weight: 400;\"> elle analyse des donn&eacute;es pour aider &agrave; d&eacute;cider ou personnaliser.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Dans la majorit&eacute; des restaurants, ce qui est d&eacute;j&agrave; en place aujourd&rsquo;hui rel&egrave;ve surtout de l&rsquo;automatisation,<\/b><span style=\"font-weight: 400;\"> souvent invisible c&ocirc;t&eacute; client, mais structurant c&ocirc;t&eacute; op&eacute;rationnel.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour mieux comprendre, on peut distinguer <\/span><b>3 niveaux d&rsquo;automatisation<\/b><span style=\"font-weight: 400;\"> :<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Automatiser des t&acirc;ches :<\/b><span style=\"font-weight: 400;\"> prise de commande, encaissement, envoi en cuisine<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Automatiser des op&eacute;rations :<\/b><span style=\"font-weight: 400;\"> gestion des flux, organisation du service, pr&eacute;paration standardis&eacute;e<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Automatiser la relation client :<\/b><span style=\"font-weight: 400;\"> fid&eacute;lit&eacute;, <\/span><a href=\"https:\/\/obypay.com\/it\/features\/scenari-automatizzati-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">relances<\/span><\/a><span style=\"font-weight: 400;\">, personnalisation des offres<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cette distinction permet de sortir d&rsquo;une vision globale (celle d&rsquo;un restaurant enti&egrave;rement robotis&eacute; et autonome) pour revenir &agrave; <\/span><b>un d&eacute;ploiement d&rsquo;outils par &eacute;tapes, par usages et en fonction de besoins cibl&eacute;s.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Car on n&rsquo;automatise pas <\/span><span style=\"font-weight: 400;\">un restaurant<\/span><span style=\"font-weight: 400;\">. <\/span><b>On automatise des points de friction, des t&acirc;ches, des moments cl&eacute;s du parcours.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCe qui est d\u00e9j\u00e0 automatis\u00e9 (et que vous utilisez peut-\u00eatre d\u00e9j\u00e0)\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tEn salle : entre self-service et relation client\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est en salle que l&rsquo;automatisation est la plus visible, mais aussi la plus mal comprise.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/blog\/digitalizzazione-ordini-futuro-del-cameriere\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On l&rsquo;associe parfois &agrave; une disparition du service<\/span><\/a><span style=\"font-weight: 400;\">, alors qu&rsquo;il s&rsquo;agit d&rsquo;une optimisation dans la prise en charge de certaines &eacute;tapes.<\/span><\/p><p class=\"small-txt font-regular\"><b>Aujourd&rsquo;hui, une partie du parcours client peut d&eacute;j&agrave; se faire en autonomie : consulter le menu, commander, payer.<\/b><span style=\"font-weight: 400;\"> Ce n&rsquo;est plus r&eacute;serv&eacute; &agrave; quelques concepts, ces usages se sont diffus&eacute;s dans des typologies d&rsquo;&eacute;tablissements tr&egrave;s diff&eacute;rentes, du <\/span><a href=\"https:\/\/obypay.com\/it\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\"> al <\/span><a href=\"https:\/\/obypay.com\/it\/ristorante-tradizionale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">catering tradizionale<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le QR code permet de <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/menu-codice-qr\/\" target=\"_blank\" rel=\"noopener\"><b>consultare il menu<\/b><\/a><b> e <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/ordine-al-tavolo\/\" target=\"_blank\" rel=\"noopener\"><b>ordine<\/b><\/a><b> sans attendre un serveur.<\/b><span style=\"font-weight: 400;\"> Il <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">terminali di controllo<\/span><\/a><span style=\"font-weight: 400;\"> offrent une alternative en entr&eacute;e de parcours, notamment dans les environnements &agrave; forte affluence. Le <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/ordine-al-tavolo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pagamento al tavolo<\/span><\/a><span style=\"font-weight: 400;\">, lui, &eacute;vite l&rsquo;attente en fin de repas.<\/span><\/p><p class=\"small-txt font-regular\"><b>Si ces solutions ne remplacent pas le service, elles en red&eacute;finissent le p&eacute;rim&egrave;tre en prenant en charge les t&acirc;ches les plus r&eacute;p&eacute;titives pour lib&eacute;rer du temps aux &eacute;quipes.<\/b><span style=\"font-weight: 400;\"> Temps qui peut &ecirc;tre r&eacute;investi l&agrave; o&ugrave; la valeur est la plus forte : l&rsquo;accueil, le conseil, la gestion des demandes sp&eacute;cifiques.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une salle enti&egrave;rement automatis&eacute;e perd rapidement en incarnation. <\/span><b>&Agrave; l&rsquo;inverse, un parcours 100% manuel devient difficile &agrave; tenir d&egrave;s que le volume augmente.<\/b><\/p><p class=\"small-txt font-regular\"><b>Dans les faits, la plupart des &eacute;tablissements avancent vers un mod&egrave;le hybride :<\/b><span style=\"font-weight: 400;\"> certaines &eacute;tapes sont automatis&eacute;es pour gagner en fluidit&eacute;, d&rsquo;autres restent humaines pour maintenir la qualit&eacute; de l&rsquo;exp&eacute;rience.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Et ce mod&egrave;le, vous avez probablement d&eacute;j&agrave; commenc&eacute; &agrave; mettre en place, sans forc&eacute;ment le formaliser comme tel.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9? <\/b><span style=\"font-weight: 400;\">Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/qr-code-vs-cameriere-ristorante-devi-scegliere\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR Code VS serveur en restaurant : faut-il choisir ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAu comptoir : le terrain le plus favorable \u00e0 l\u2019automatisation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>C&rsquo;est au comptoir que l&rsquo;automatisation s&rsquo;est impos&eacute;e le plus rapidement.<\/b><span style=\"font-weight: 400;\"> La raison est simple : ici, tout se joue sur la vitesse d&rsquo;ex&eacute;cution et la capacit&eacute; &agrave; g&eacute;rer du volume.<\/span><\/p><p class=\"small-txt font-regular\"><b>Dans les formats &agrave; fort d&eacute;bit (restauration rapide, coffee shops, food courts) la prise de commande et l&rsquo;encaissement concentrent l&rsquo;essentiel des tensions.<\/b><span style=\"font-weight: 400;\"> Attente, erreurs, files qui s&rsquo;allongent&hellip; ce sont des points critiques d&egrave;s que l&rsquo;affluence augmente.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ce sont sur ces &eacute;tapes que les solutions digitales se sont d&eacute;ploy&eacute;es en priorit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">terminali di controllo<\/span><\/a><span style=\"font-weight: 400;\"> en sont l&rsquo;exemple le plus r&eacute;pandu. Elles permettent d&rsquo;absorber plus de clients sans augmenter la taille des &eacute;quipes, de standardiser la prise de commande et de limiter les erreurs.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">M&ecirc;me logique avec le <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e ritira<\/span><\/a><span style=\"font-weight: 400;\">. Le client commande en amont, paie, puis r&eacute;cup&egrave;re sa commande sans passer par la caisse.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cDans cette logique de fluidification du parcours, certains concepts int\u00e8grent directement le paiement dans l\u2019exp\u00e9rience. C\u2019est le cas de FAIM, lanc\u00e9 en 2025 par Flunch, premier \u00e9tablissement en France \u00e0 s\u2019appuyer sur la technologie \u201cJust Walk Out\u201d pour proposer un parcours sans passage en caisse. Le client entre, prend ses produits et sort. Le paiement se fait automatiquement, sans action suppl\u00e9mentaire.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Exemple d\u2019automatisation<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>M&ecirc;me dans ces environnements tr&egrave;s automatis&eacute;s, les &eacute;quipes restent essentielles :<\/b><span style=\"font-weight: 400;\"> pr&eacute;paration des commandes, gestion des flux, r&eacute;solution des probl&egrave;mes, interaction avec les clients. <\/span><b>Moins sollicit&eacute;es sur l&rsquo;encaissement, elles se concentrent sur l&rsquo;ex&eacute;cution et la qualit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9? <\/b><span style=\"font-weight: 400;\">Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-percorso-ordine-3-segnali-perdita-soldi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restaurant : 3 signes que votre parcours de commande vous fait perdre de l&rsquo;argent<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-scaled.png\" alt=\"terminali di controllo mezzencore\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-scaled.png 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-300x200.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1024x683.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-768x512.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1536x1024.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-2048x1365.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1920x1280.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1440x960.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-1200x800.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-760x507.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-480x320.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-320x213.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-160x107.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/Photo-borne-1-sansfil-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t En cuisine : vers une automatisation technique de la production\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Dans la majorit&eacute; des &eacute;tablissements, l&rsquo;automatisation en cuisine passe d&rsquo;abord par des outils qui organisent la production.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les &eacute;crans de pr&eacute;paration (KDS) remplacent les tickets papier et permettent de suivre les commandes en temps r&eacute;el. Les envois en cuisine sont automatis&eacute;s d&egrave;s la prise de commande, <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ridurre-errori-ordini-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ce qui limite les oublis<\/span><\/a><span style=\"font-weight: 400;\"> et am&eacute;liore la coordination entre les postes. <\/span><b>Les priorit&eacute;s peuvent &ecirc;tre ajust&eacute;es en fonction du flux, ce qui aide &agrave; mieux g&eacute;rer les pics d&rsquo;activit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; cela s&rsquo;ajoutent des &eacute;quipements qui prennent en charge certaines t&acirc;ches sp&eacute;cifiques : cuisson programm&eacute;e, pr&eacute;paration de boissons, assemblage sur des recettes standardis&eacute;es.<\/span><\/p><p class=\"small-txt font-regular\"><b>L&rsquo;automatisation et la robotisation r&eacute;pondent ici &agrave; 3 objectifs :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; gagner en r&eacute;gularit&eacute;<br><\/span><span style=\"font-weight: 400;\">&#10140; gagner en vitesse d&rsquo;ex&eacute;cution<br><\/span>&#10140; gagner en constance<\/p><p class=\"small-txt font-regular\"><b>Plus le niveau de standardisation est &eacute;lev&eacute;, plus elle est facile &agrave; mettre en place. <\/b><span style=\"font-weight: 400;\">&Agrave; l&rsquo;inverse, d&egrave;s que les recettes se complexifient, que les ajustements se multiplient ou que le volume est moins pr&eacute;visible, l&rsquo;intervention humaine reste centrale.<\/span><\/p><p class=\"small-txt font-regular\"><b>La cuisine devient donc un espace d&rsquo;&eacute;quilibre entre pr&eacute;cision technique et savoir-faire.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQuelle adoption de l\u2019automatisation selon les mod\u00e8les de restauration ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le niveau d&rsquo;adoption d&eacute;pend directement du mod&egrave;le &eacute;conomique, du volume d&rsquo;activit&eacute;, du niveau de standardisation et des attentes clients. Il n&rsquo;existe pas un mod&egrave;le unique, mais des trajectoires diff&eacute;rentes selon les formats.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes mod\u00e8les les plus avanc\u00e9s\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Ce sont les formats o&ugrave; le volume et la rapidit&eacute; d&rsquo;ex&eacute;cution sont centraux.<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fast food<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/it\/franchising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">canali<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/it\/bar-pub-caffe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">caffetterie<\/span><\/a><span style=\"font-weight: 400;\"> &hellip; Ces mod&egrave;les ont &eacute;t&eacute; les premiers &agrave; int&eacute;grer des solutions d&rsquo;automatisation, parce que la gestion du flux est au c&oelig;ur de leur fonctionnement.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il <\/span><a href=\"https:\/\/obypay.com\/it\/features\/terminale-tap-to-pay\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">terminali di controllo<\/span><\/a><span style=\"font-weight: 400;\">il <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">commande et le paiement &agrave; table<\/span><\/a><span style=\"font-weight: 400;\"> y sont d&eacute;j&agrave; largement d&eacute;ploy&eacute;s. En cuisine, la standardisation des recettes facilite aussi l&rsquo;int&eacute;gration d&rsquo;&eacute;quipements automatis&eacute;s.<\/span><\/p><p class=\"small-txt font-regular\"><b>Dans ces environnements, l&rsquo;automatisation est visible, assum&eacute;e et souvent attendue par les clients.<\/b><span style=\"font-weight: 400;\"> Elle ne vient pas s&rsquo;ajouter au mod&egrave;le : elle en fait partie.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cOn a une configuration qui pourrait presque faire fonctionner la salle sans employ\u00e9s. C\u2019est assez impressionnant ; les commandes faites sur les bornes de commande passent directement avec un syst\u00e8me de beepers et les clients viennent r\u00e9cup\u00e9rer leur plateau eux-m\u00eames.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Maxime<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">g\u00e9rant France Drive Beaune<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Les mod\u00e8les qui avancent de mani\u00e8re cibl\u00e9e\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;automatisation ne s&rsquo;inscrit pas dans une transformation globale, mais s&rsquo;int&egrave;gre sur des points tr&egrave;s pr&eacute;cis du parcours :<\/b><span style=\"font-weight: 400;\"> gestion des <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/carta-prepagate-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">carte prepagate<\/span><\/a><span style=\"font-weight: 400;\">, orchestration des commandes dans des environnements multi-zones, ou encore suivi des flux entre plusieurs points de production.<\/span><\/p><p class=\"small-txt font-regular\"><b>La priorit&eacute; est de traiter des points de friction identifi&eacute;s et r&eacute;currents dans le fonctionnement quotidien. <\/b><span style=\"font-weight: 400;\">C&rsquo;est particuli&egrave;rement utile dans des environnements comme les <\/span><a href=\"https:\/\/obypay.com\/it\/complesso-di-intrattenimento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">complessi per il tempo libero<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><a href=\"https:\/\/obypay.com\/it\/bowling\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bowling<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/it\/karaoke\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">karaoke<\/span><\/a><span style=\"font-weight: 400;\">, salles de jeux) ou les <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/soluzione-digitale-per-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aree di ristoro<\/span><\/a><span style=\"font-weight: 400;\">, o&ugrave; les flux sont irr&eacute;guliers, les parcours clients fragment&eacute;s et les prises de commande dispers&eacute;es.<\/span><\/p><p class=\"small-txt font-regular\"><b>Dans ces configurations, difficile de s&rsquo;appuyer uniquement sur un service traditionnel.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/ordine-al-tavolo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Codice QR al tavolo<\/span><\/a><span style=\"font-weight: 400;\">, la tablette de commande ou le <\/span><a href=\"https:\/\/obypay.com\/it\/features\/il-pagamento-al-tavolo-ottimizzato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pagamento autonomo<\/span><\/a><span style=\"font-weight: 400;\"> ne rel&egrave;vent plus du confort : ce sont souvent les seuls leviers pour absorber le volume, &eacute;viter la saturation des &eacute;quipes et maintenir une exp&eacute;rience fluide.<\/span><\/p><p class=\"small-txt font-regular\"><b>Les outils sont donc choisis pour leur capacit&eacute; &agrave; r&eacute;soudre un point pr&eacute;cis, l&agrave; o&ugrave; il n&rsquo;existe pas d&rsquo;alternative aussi efficace, sans d&eacute;s&eacute;quilibrer l&rsquo;organisation en place.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On est ici dans une logique d&rsquo;ajustement : progressive, mais souvent plus fine dans l&rsquo;ex&eacute;cution.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cLe plus gros changement pour nous, c\u2019est le gain de temps \u00e9norme. Aujourd\u2019hui, gr\u00e2ce \u00e0 la solution Obypay, nous faisons 50% du chiffre d'affaires du bar sur les tablettes.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Julien<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Directeur Factory Bowling<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9? <\/b><span style=\"font-weight: 400;\">Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/complesso-di-intrattenimento-automazioni-gestione-fatturato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Loisirs multi-activit&eacute;s : 5 automatisations pour simplifier la gestion<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-scaled.jpg\" alt=\"Borne de commande aux abords des pistes de bowling du centre de loisirs SMILE WORLD\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/IMG_0363-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Les mod\u00e8les avec une automatisation plus mesur\u00e9e\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Certains formats int&egrave;grent l&rsquo;automatisation avec davantage de retenue.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est le cas de la <\/span><a href=\"https:\/\/obypay.com\/it\/ristorante-tradizionale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">catering tradizionale<\/span><\/a><span style=\"font-weight: 400;\">, o&ugrave; l&rsquo;exp&eacute;rience repose en grande partie sur le contact, le conseil et la relation directe. Pour autant, les usages du digital commencent &agrave; s&rsquo;installer, notamment autour de la <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/menu-codice-qr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consultation du menu via QR code<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Sans remplacer la prise de commande, ce type de dispositif permet d&eacute;j&agrave; de fluidifier l&rsquo;acc&egrave;s &agrave; l&rsquo;information et de r&eacute;pondre &agrave; de <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/generazione-z-ristorazione-4-verita-da-capire-sui-vostri-futuri-clienti\/\" target=\"_blank\" rel=\"noopener\"><b>nouveaux r&eacute;flexes c&ocirc;t&eacute; client<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><b>Dans les &eacute;tablissements gastronomiques, l&rsquo;approche reste encore plus mesur&eacute;e. <\/b><span style=\"font-weight: 400;\">L&rsquo;automatisation est pr&eacute;sente, mais essentiellement en coulisses avec la gestion des commandes et l&rsquo;organisation en cuisine.<\/span><\/p><p class=\"small-txt font-regular\"><b>On observe une dynamique similaire dans des commerces comme les <\/b><a href=\"https:\/\/obypay.com\/it\/panetterie\/\" target=\"_blank\" rel=\"noopener\"><b>panifici<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La fid&eacute;lisation y est d&eacute;j&agrave; ancr&eacute;e, mais repose encore souvent sur des formats traditionnels (<\/span><a href=\"https:\/\/obypay.com\/it\/blog\/fidelizzazione-clienti-perche-dire-addio-alle-tessere-punti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cartes &agrave; tampons<\/span><\/a><span style=\"font-weight: 400;\">, suivi manuel). L&agrave; aussi, la digitalisation progresse, avec une volont&eacute; d&rsquo;aller vers des outils plus structur&eacute;s et performants.<\/span><\/p><p class=\"small-txt font-regular\"><b>La digitalisation avance, mais de mani&egrave;re plus cibl&eacute;e, en respectant ce qui fait la valeur de l&rsquo;exp&eacute;rience.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cLa fid\u00e9lit\u00e9 est beaucoup plus d\u00e9velopp\u00e9e. Avant c\u2019\u00e9tait simplement des tampons, et au bout du dixi\u00e8me tampon, on avait 1 euro de remise. Aujourd\u2019hui, \u00e7a nous permet d\u2019envoyer des emails et des SMS marketing pour d\u00e9clencher des promotions ou un achat qui n\u2019aurait pas forc\u00e9ment eu lieu sinon.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Yoan<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Co-fondateur Auguste & Ferdinand<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPeut-on automatiser un restaurant \u00e0 100% ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La r&eacute;ponse courte : non.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Non pas parce que la technologie ne progresse pas. Mais parce qu&rsquo;un restaurant ne se r&eacute;sume pas &agrave; une succession de t&acirc;ches &agrave; automatiser.<\/span><\/p><p class=\"small-txt font-regular\"><b>Certaines &eacute;tapes peuvent l&rsquo;&ecirc;tre et le sont d&eacute;j&agrave; (avec une vraie valeur ajout&eacute;e) : la prise de commande, le paiement, la gestion des flux, une partie de la production.<\/b><span style=\"font-weight: 400;\"> Sur ces sujets, les solutions existent, elles sont d&eacute;ploy&eacute;es, et elles continuent d&rsquo;&eacute;voluer.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Mais vouloir aller jusqu&rsquo;au bout de cette logique pose une autre question : est-ce vraiment souhaitable ?<\/span><\/p><p class=\"small-txt font-regular\"><b>La restauration est un secteur de service, mais aussi de geste, de produit et de relation. <\/b><span style=\"font-weight: 400;\">Si des formats comme <\/span><span style=\"font-weight: 400;\">Top Chef<\/span><span style=\"font-weight: 400;\"> o <\/span><span style=\"font-weight: 400;\">Le Meilleur P&acirc;tissier<\/span><span style=\"font-weight: 400;\"> rencontrent un tel succ&egrave;s, ce n&rsquo;est pas un hasard. Si autant de personnes se reconvertissent aujourd&rsquo;hui dans la food, ce n&rsquo;est pas uniquement pour des raisons &eacute;conomiques.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ce qui attire, c&rsquo;est le fait de faire, de cr&eacute;er, de travailler un produit et de proposer une exp&eacute;rience. C&rsquo;est un m&eacute;tier vivant, incarn&eacute;, o&ugrave; l&rsquo;humain joue un r&ocirc;le central, en cuisine comme en salle.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans ce contexte, viser un restaurant enti&egrave;rement automatis&eacute; n&rsquo;a pas vraiment de sens. Pas seulement pour des raisons techniques ou op&eacute;rationnelles, mais parce que cela reviendrait &agrave; effacer une partie de ce qui fait la valeur m&ecirc;me de ce m&eacute;tier.<\/span><\/p><p class=\"small-txt font-regular\"><b>Aucun &eacute;tablissement ne fonctionne aujourd&rsquo;hui sans aucune intervention humaine et ce n&rsquo;est pas une limite &agrave; d&eacute;passer, mais un &eacute;quilibre &agrave; trouver.<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9? <\/b><span style=\"font-weight: 400;\">Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/digitalizzare-commercio-percorso-cliente-phygital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digitaliser son commerce : comment construire un parcours client phygital ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Automatisation : faites le point en 5 minutes sur votre restaurant\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tQuelles sont vos priorit\u00e9s aujourd\u2019hui ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Cherchez-vous &agrave; absorber plus de volume ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &Agrave; gagner du temps au quotidien ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &Agrave; am&eacute;liorer l&rsquo;exp&eacute;rience client ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &Agrave; mieux structurer votre activit&eacute; ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Si votre enjeu est d&rsquo;absorber plus de volume,<\/b><span style=\"font-weight: 400;\"> c&rsquo;est le parcours de commande qu&rsquo;il faut revoir en priorit&eacute; (<\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">terminale<\/span><\/a><span style=\"font-weight: 400;\">, QR code, commande mobile).<\/span><\/p><p class=\"small-txt font-regular\"><b>Si vous cherchez &agrave; gagner du temps,<\/b><span style=\"font-weight: 400;\"> le paiement &agrave; table permet de supprimer des &eacute;tapes chronophages.<\/span><\/p><p class=\"small-txt font-regular\"><b>Si votre priorit&eacute; est la fid&eacute;lisation,<\/b><span style=\"font-weight: 400;\"> les outils de collecte de donn&eacute;es et de communication cibl&eacute;es sont incontournables.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tComment votre service est-il organis\u00e9 ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &Ecirc;tes-vous oblig&eacute; de refuser des clients ou de prolonger l&rsquo;attente en p&eacute;riode de rush ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Avez-vous besoin de plus de personnel pour absorber le volume ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Votre &eacute;quipe est-elle mobilis&eacute;e en permanence sur la prise de commande ou le paiement ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Si oui, c&rsquo;est souvent que certaines &eacute;tapes concentrent trop de charge.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La prise de commande peut &ecirc;tre digitalis&eacute;e (borne, QR code, <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e ritira<\/span><\/a><span style=\"font-weight: 400;\">) pour r&eacute;partir le flux. Le paiement peut &ecirc;tre automatis&eacute; pour &eacute;viter qu&rsquo;il mobilise l&rsquo;&eacute;quipe en continu.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tComment se d\u00e9roule votre parcours client ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Vos clients attendent-ils pour commander ou pour payer ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Avez-vous des files qui se forment &agrave; certains moments de la journ&eacute;e ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Perdez-vous des ventes aux heures de forte affluence ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Ces situations co&ucirc;tent des ventes aux heures de pointe.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La digitalisation de la prise de commande (QR code, borne) permet de servir plus de clients en m&ecirc;me temps. Le paiement autonome acc&eacute;l&egrave;re la sortie et lib&egrave;re du d&eacute;bit.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tComment g\u00e9rez-vous votre relation client ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Savez-vous combien de vos clients reviennent chaque mois ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &Ecirc;tes-vous capable de relancer un client apr&egrave;s sa visite ?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Avez-vous une base de donn&eacute;es r&eacute;ellement exploitable ?<\/span><\/p><p class=\"small-txt font-regular\"><b>Si la r&eacute;ponse est non, la relation client reste cantonn&eacute;e &agrave; la visite.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les solutions de <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\">il <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/recensioni-dei-clienti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">raccogliere le recensioni dei clienti<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagnes automatis&eacute;es<\/span><\/a><span style=\"font-weight: 400;\"> permettent de structurer cette relation et d&rsquo;augmenter la fr&eacute;quence de visite.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9? <\/b><span style=\"font-weight: 400;\">Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/obypay-data-insights-2025-impatto-fidelizzazione-fatturato-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Obypay Data Insights 2025 : l&rsquo;impact de la fid&eacute;lisation sur le CA selon les mod&egrave;les de restauration<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAutomatisation en restauration : ce que vous pouvez mettre en place d\u00e8s maintenant\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Plus de 2000 &eacute;tablissements s&rsquo;appuient d&eacute;j&agrave; sur nos solutions pour digitaliser la prise de commande, fluidifier le paiement et structurer la relation client. <\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Obypay s&rsquo;inscrit dans un &eacute;cosyst&egrave;me complet, en s&rsquo;int&eacute;grant avec les <\/span><a href=\"https:\/\/obypay.com\/it\/partner-e-integrazioni\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">logiciels de caisse, agr&eacute;gateurs et solutions bancaires<\/span><\/a><span style=\"font-weight: 400;\"> d&eacute;j&agrave; en place dans votre &eacute;tablissement.<\/span><\/p><p class=\"small-txt font-regular\"><b>Scoprite i risultati ottenuti dai nostri clienti:&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/mangia-strutturare-franchigia-cucina-italiana\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">La franchise Mangia a r&eacute;duit l&rsquo;attente et renforc&eacute; la fid&eacute;lit&eacute; gr&acirc;ce &agrave; l&rsquo;automatisation et aux solutions digitales<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/france-drive-digital-potenzia-ristorazione-locale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">L&rsquo;&eacute;tablissement de restauration rapide Mezzencore a r&eacute;duit les temps d&rsquo;attente tout en augmentant son panier moyen gr&acirc;ce aux bornes de commande<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/il-food-court-heat-sceglie-obypay\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Le food court HEAT a simplifi&eacute; la gestion des prises de commande et la r&eacute;partition des flux entre les stands<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Et si vous voulez mesurer l&rsquo;impact pour votre &eacute;tablissement, <\/span><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>le plus simple c&rsquo;est d&rsquo;en parler !<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t simplifient le paiement \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-come-ridurre-abbandono-carrello\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Foodservice: come ridurre l'abbandono del carrello?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>L'abbandono del carrello della spesa viene spesso definito un problema dell'e-commerce. Nel settore della ristorazione, tuttavia, \u00e8 un fenomeno molto reale, ma spesso invisibile. Clienti che se ne vanno quando vedono la coda, ordini click &amp; collect mai completati, cestini convalidati ma ridotti al minimo indispensabile... sono tutte situazioni che intaccano il vostro fatturato senza lasciare tracce evidenti nelle vostre statistiche.<br \/>\nIn questo articolo, decifriamo i meccanismi alla base di queste perdite silenziose, facciamo la differenza tra abbandono reale e abbandono fasullo e vi forniamo chiavi concrete per riprendere il controllo sul percorso dell'ordine e sul valore acquisito.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-1024x681.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-1536x1022.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-2048x1363.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-1920x1278.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-1440x958.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-1200x798.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-480x319.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-160x106.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/parcours_commande_attente_restaurant_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.5234375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-percorso-ordine-3-segnali-perdita-soldi\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ristorante: 3 segnali che indicano che il vostro percorso di ordinazione vi sta costando denaro<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>1\/4 des restaurateurs anticipent une baisse de chiffre d\u2019affaires sur l\u2019ann\u00e9e \u00e0 venir. Quand les co\u00fbts augmentent et que les marges se resserrent, chaque vente compte plus que jamais. Dans ce contexte, on pense souvent \u00e0 de grands changements d\u2019organisation ou \u00e0 des investissements marketing cons\u00e9quents pour attirer davantage de clients. Pourtant, une partie des ventes se perd dans des situations tr\u00e8s ordinaires, que l\u2019on observe au quotidien sans toujours en mesurer l\u2019impact. Voici 3 signes \u00e0 surveiller pour \u00e9viter un vrai manque \u00e0 gagner.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/digitalizzare-commercio-percorso-cliente-phygital\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Digitaliser son commerce : comment construire un parcours client phygital ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>81 % des \u00e9tablissements utilisent les r\u00e9seaux sociaux et 74 % sont \u00e9quip\u00e9s d\u2019un logiciel de caisse. Mais seuls 6 % exploitent r\u00e9ellement des outils de type CRM. Si le digital ne surprend plus personne, son int\u00e9gration dans les commerces reste tr\u00e8s in\u00e9gale. Et pour cause. Entre pr\u00e9sence en ligne et exp\u00e9rience en point de vente, le lien n\u2019est pas toujours \u00e9vident. Dans cet article, on explore comment structurer un parcours client phygital complet, capable d\u2019attirer, de fluidifier le service et de faire revenir, sans investissements d\u00e9mesur\u00e9s ni charge op\u00e9rationnelle suppl\u00e9mentaire.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/muro-birra-centri-ricreativi\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restauration : les pr\u00e9f\u00e9rences de paiement selon les g\u00e9n\u00e9rations<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Tout le monde paie l\u2019addition, mais pas de la m\u00eame mani\u00e8re. En quelques d\u00e9cennies, la fa\u00e7on de payer au restaurant a compl\u00e8tement chang\u00e9. Si 97% des consommateurs utilisent la carte bancaire, se cachent pourtant des habitudes tr\u00e8s diff\u00e9rentes selon les g\u00e9n\u00e9rations. Baby-boomers attach\u00e9s aux rep\u00e8res, Gen X pragmatique, millennials ultra connect\u00e9s, Gen Z \u201cmobile first\u201d : chacun aborde le moment du paiement \u00e0 sa mani\u00e8re. Alors, comment proposer un paiement capable de satisfaire toutes les g\u00e9n\u00e9rations sans complexifier le parcours client ?<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup.jpg 2000w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_5132_Smartphone_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.65%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/qr-code-tool-preferito-ristoranti\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Pourquoi le QR Code est l\u2019outil pr\u00e9f\u00e9r\u00e9 des restaurateurs en 2026 ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Rien qu\u2019entre 2022 et 2023, l\u2019adoption des QR Codes a bondi de 187% en restauration. Menu digital, commande \u00e0 table, paiement simplifi\u00e9 : ce petit carr\u00e9 noir et blanc a trouv\u00e9 sa place, du bistrot au food court en passant par la restauration traditionnelle. Pourquoi un tel engouement de la part des restaurateurs ? Quels usages expliquent cette adoption rapide ? Quels b\u00e9n\u00e9fices sur le service et l\u2019exp\u00e9rience client ? Qu\u2019en pensent les clients ? On fait le point sur un outil qui a de belles ann\u00e9es devant lui.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/OBYPAYxLORD_4868_Salle-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/qr-code-vs-cameriere-ristorante-devi-scegliere\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">QR Code VS Serveur en restaurant : faut-il choisir ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Le QR code va-t-il remplacer vos serveurs ? Risquez-vous de perdre en qualit\u00e9 de service en digitalisant votre salle ? Ou au contraire, \u00eates-vous en train de passer \u00e0 c\u00f4t\u00e9 d\u2019un levier de performance ?<br \/>\nDepuis la crise sanitaire, le secteur a retrouv\u00e9 ses clients, mais pas ses \u00e9quipes. Effectifs plus r\u00e9duits, plus instables, recrutements plus longs\u2026 Dans le m\u00eame temps, les attentes c\u00f4t\u00e9 clients restent \u00e9lev\u00e9es.Pour compenser et continuer d\u2019offrir le meilleur service \u00e0 leurs clients, de plus en plus de restaurateurs s\u2019appuient sur des solutions de commande et de paiement par QR code. Dans cet article, on vous montre comment trouver le bon \u00e9quilibre entre digital et humain pour tenir le service, gagner en efficacit\u00e9 et soutenir votre chiffre d\u2019affaires.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le restaurant 100 % automatis\u00e9, mythe ou (future) r\u00e9alit\u00e9 ? Comment tirer le meilleur parti de l\u2019automatisation au service de l\u2019exp\u00e9rience client ? Dans ce guide complet, on fait le tri entre projections et r\u00e9alit\u00e9 op\u00e9rationnelle.<br \/>\n\u00c0 la cl\u00e9 : une grille simple pour identifier vos priorit\u00e9s et les solutions les plus pertinentes pour votre \u00e9tablissement.<\/p>","protected":false},"author":11,"featured_media":12206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[19],"tags":[],"post_solution":[38,53,37,20,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-12205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-campagnes-marketing","post_solution-click-collect","post_solution-menu-qr-code","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=12205"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12205\/revisions"}],"predecessor-version":[{"id":12214,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12205\/revisions\/12214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/12206"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=12205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=12205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=12205"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=12205"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=12205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}