{"id":12017,"date":"2026-03-13T15:29:42","date_gmt":"2026-03-13T15:29:42","guid":{"rendered":"https:\/\/obypay.com\/?p=12017"},"modified":"2026-03-13T15:29:44","modified_gmt":"2026-03-13T15:29:44","slug":"mur-a-bieres-complexes-loisirs","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/muro-birra-centri-ricreativi\/","title":{"rendered":"Mur \u00e0 bi\u00e8res : la solution self-service qui s\u00e9duit les complexes de loisirs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12017\" class=\"elementor elementor-12017\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tDu bar \u00e0 bi\u00e8re aux lieux de loisirs : l\u2019essor fulgurant du mur \u00e0 bi\u00e8res\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tMurs \u00e0 bi\u00e8res : pourquoi le concept fonctionne aussi bien dans les complexes de loisirs\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tMur \u00e0 bi\u00e8res + cashless : le duo gagnant pour l\u2019organisation et la consommation\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCarte rechargeable Obypay : un seul support de paiement pour l\u2019ensemble du complexe\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button 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6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si la France reste loin derri&egrave;re certains voisins europ&eacute;ens en mati&egrave;re de consommation de bi&egrave;re, les fran&ccedil;ais ne boudent pas leur verre pour autant. <\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Chaque ann&eacute;e, ils consomment en moyenne <\/span><a href=\"https:\/\/www.action-agricole-picarde.com\/la-france-est-le-premier-pays-importateur-de-biere-en-europe\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">33 litres de bi&egrave;re par personne<\/span><\/a><span style=\"font-weight: 400;\">, soit plus de 22 millions d'hectolitres &agrave; l&rsquo;&eacute;chelle du pays.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cette popularit&eacute; s&rsquo;explique en grande partie par le contexte de consommation. <\/span><b>La bi&egrave;re s&rsquo;invite surtout dans des moments collectifs : <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/aumentare-i-ricavi-del-proprio-ristorante-competizioni-sportive\/\" target=\"_blank\" rel=\"noopener\"><b>&eacute;v&eacute;nements sportifs<\/b><\/a><b>, concerts, sorties entre amis ou activit&eacute;s de loisirs.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pas &eacute;tonnant, donc, de voir appara&icirc;tre de nouveaux formats pour simplifier le service et absorber les flux durant ces temps forts.<\/span><\/p><p class=\"small-txt font-regular\"><b>Parmi eux, le mur &agrave; bi&egrave;res, un distributeur automatique qui permet aux clients de se servir eux-m&ecirc;mes.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">D&rsquo;abord popularis&eacute; dans certains bars sp&eacute;cialis&eacute;s, ce dispositif s&rsquo;est progressivement install&eacute; dans d&rsquo;autres environnements : stades, salles &eacute;v&eacute;nementielles, <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/soluzione-digitale-per-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aree di ristoro<\/span><\/a><span style=\"font-weight: 400;\">&hellip; et d&eacute;sormais <\/span><a href=\"https:\/\/obypay.com\/it\/complesso-di-intrattenimento\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">complexes de loisirs indoor<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDu bar \u00e0 bi\u00e8re aux lieux de loisirs : l\u2019essor fulgurant du mur \u00e0 bi\u00e8res\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le concept s&rsquo;est d&rsquo;abord d&eacute;velopp&eacute; dans les bars &agrave; bi&egrave;re et les taprooms, <\/b><span style=\"font-weight: 400;\">des lieux sp&eacute;cialis&eacute;s qui se sont multipli&eacute;s en France depuis les ann&eacute;es 2010 avec l&rsquo;essor de la bi&egrave;re artisanale.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Des enseignes comme <\/span><a href=\"https:\/\/www.beeroclock.fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Beer O&rsquo;Clock<\/span><\/a><span style=\"font-weight: 400;\"> o anche <\/span><a href=\"https:\/\/aufutetamesure.fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Au F&ucirc;t et &agrave; Mesure<\/span><\/a><span style=\"font-weight: 400;\"> ont largement contribu&eacute; &agrave; populariser ce type d&rsquo;&eacute;tablissements, centr&eacute;s sur la d&eacute;gustation et la d&eacute;couverte de nouvelles bi&egrave;res.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le succ&egrave;s de ces lieux repose sur une promesse simple : proposer beaucoup de r&eacute;f&eacute;rences et encourager la d&eacute;couverte.<\/b><span style=\"font-weight: 400;\"> Avec la multiplication des brasseries artisanales (<\/span><a href=\"https:\/\/lesavoirfaire.fr\/fiches-metiers\/brasseur-artisanal-bio\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">plus de 2300 brasseries et plus de 10 000 r&eacute;f&eacute;rences de bi&egrave;res en France<\/span><\/a><span style=\"font-weight: 400;\">) l&rsquo;offre s&rsquo;est fortement diversifi&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><b>Dans ce contexte, le mur &agrave; bi&egrave;res r&eacute;pond parfaitement aux attentes d&rsquo;un public souvent curieux et amateur.<\/b><\/p><p class=\"small-txt font-regular\"><b>Le dispositif permet de connecter plusieurs f&ucirc;ts &agrave; un syst&egrave;me de tireuses en libre-service.<\/b><span style=\"font-weight: 400;\"> Le client active la machine avec une carte ou un bracelet, choisit sa bi&egrave;re et se sert la quantit&eacute; qu&rsquo;il souhaite. La consommation est ensuite factur&eacute;e au centilitre.<\/span><\/p><p class=\"small-txt font-regular\"><b>Au d&eacute;part, l&rsquo;objectif n&rsquo;est pas seulement de fluidifier le service.<\/b><span style=\"font-weight: 400;\"> Il y a aussi un aspect tr&egrave;s &laquo; passionn&eacute; &raquo; autour de la bi&egrave;re.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le mur &agrave; bi&egrave;res permet par exemple :<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; de go&ucirc;ter plusieurs bi&egrave;res diff&eacute;rentes dans la m&ecirc;me soir&eacute;e<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; de servir de petites quantit&eacute;s pour tester une nouvelle r&eacute;f&eacute;rence<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; de proposer facilement des bi&egrave;res sp&eacute;ciales ou saisonni&egrave;res<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; d&rsquo;encourager la d&eacute;couverte sans obliger le client &agrave; commander un demi entier<\/span><\/p><p class=\"small-txt font-regular\"><b>Le dispositif devient alors un &eacute;l&eacute;ment central de l&rsquo;exp&eacute;rience.<\/b><span style=\"font-weight: 400;\"> Les clients circulent devant les tireuses, lisent les fiches des bi&egrave;res disponibles et composent leur d&eacute;gustation.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tMurs \u00e0 bi\u00e8res : pourquoi le concept fonctionne aussi bien dans les complexes de loisirs\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le mur &agrave; bi&egrave;res attire souvent les clients pour son c&ocirc;t&eacute; ludique.<\/b><span style=\"font-weight: 400;\"> Mais pour les exploitants, l&rsquo;int&eacute;r&ecirc;t est aussi tr&egrave;s pragmatique. <\/span><b>Dans les lieux tr&egrave;s fr&eacute;quent&eacute;s, le bar peut vite se retrouver satur&eacute; :<\/b><span style=\"font-weight: 400;\"> les clients attendent, la file s&rsquo;allonge et l&rsquo;&eacute;quipe doit g&eacute;rer plusieurs commandes en m&ecirc;me temps.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le libre-service permet de d&eacute;sengorger le bar et de servir les clients plus rapidement.<\/b><span style=\"font-weight: 400;\"> Ceux qui veulent simplement une bi&egrave;re peuvent se servir eux-m&ecirc;mes, sans passer par le comptoir.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Absorber plus facilement les pics d\u2019affluence\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Dans un complexe de loisirs, l&rsquo;activit&eacute; fonctionne souvent par vagues :<\/b><span style=\"font-weight: 400;\"> fin de partie de bowling, sortie d&rsquo;une session de laser game, pause entre deux activit&eacute;s.<\/span><\/p><p class=\"small-txt font-regular\"><b>Avec un service classique, <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/complesso-ricreativo-principali-cause-insoddisfazione-clienti\/\" target=\"_blank\" rel=\"noopener\"><b>la file d&rsquo;attente se forme rapidement<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Le mur &agrave; bi&egrave;res permet au contraire de multiplier les points de service sans mobiliser davantage de personnel. <\/span><b>Plusieurs clients peuvent se servir en parall&egrave;le, ce qui r&eacute;duit l&rsquo;attente et fluidifie la circulation.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un mur &agrave; bi&egrave;res ne remplace pas totalement un bar, mais il permet de d&eacute;sengorger certaines commandes simples. Les clients qui souhaitent simplement une bi&egrave;re peuvent se servir directement, <\/span><b>pendant que le personnel se concentre sur d&rsquo;autres t&acirc;ches : pr&eacute;paration de cocktails, service en salle ou gestion des commandes.<\/b><\/p><p class=\"small-txt font-regular\"><b>Pour l&rsquo;exploitant, cela permet de mieux r&eacute;partir les ressources humaines pendant le service.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Encourager la d\u00e9couverte et augmenter la consommation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le mur &agrave; bi&egrave;res fonctionne souvent avec une facturation au centilitre.<\/b><span style=\"font-weight: 400;\"> Le client peut donc se servir la quantit&eacute; qu&rsquo;il souhaite.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ce fonctionnement encourage la d&eacute;gustation :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; tester plusieurs bi&egrave;res diff&eacute;rentes<br><\/span>&#10004; go&ucirc;ter une bi&egrave;re sp&eacute;ciale<br><span style=\"font-weight: 400;\">&#10004; reprendre un petit verre sans recommander un demi complet<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour l&rsquo;exploitant, cela favorise une consommation plus spontan&eacute;e et valorise les bi&egrave;res artisanales ou saisonni&egrave;res.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Mieux contr\u00f4ler les volumes et les consommations\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Contrairement &agrave; un service classique, le mur &agrave; bi&egrave;res permet aussi de suivre pr&eacute;cis&eacute;ment les consommations.<\/span><\/p><p class=\"small-txt font-regular\"><b>Selon le syst&egrave;me utilis&eacute;, il est possible de :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; activer le service via une carte ou un bracelet<br><\/span>&#10004; fixer un plafond de consommation<br><span>&#10004; associer la consommation &agrave; un <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span>compte client<\/span><\/a><br>&#10004; suivre les volumes servis<\/p><p class=\"small-txt font-regular\"><b>Ces fonctionnalit&eacute;s offrent davantage de contr&ocirc;le, tout en laissant le client g&eacute;rer lui-m&ecirc;me son service.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-scaled.jpg\" alt=\"Groupe de clients en train de trinquer avec des bi\u00e8res et des cocktails dans l\u2019espace restauration d\u2019un complexe multi-activit\u00e9s\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/clients_bar_biere_loisirs_indoor_solutions_cashless_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tMur \u00e0 bi\u00e8res + cashless : le duo gagnant pour l\u2019organisation et la consommation\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si le mur &agrave; bi&egrave;res simplifie d&eacute;j&agrave; le service en soi, son efficacit&eacute; d&eacute;pend aussi <\/b><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-mezzi-di-pagamento-indispensabili\/\" target=\"_blank\" rel=\"noopener\"><b>du mode de paiement utilis&eacute;<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><b>Si les clients doivent encore payer au comptoir ou sortir leur carte bancaire &agrave; chaque consommation, l&rsquo;exp&eacute;rience perd rapidement en fluidit&eacute;.<\/b><span> Le paiement cashless permet au contraire d&rsquo;int&eacute;grer le mur &agrave; bi&egrave;res dans un parcours client continu, depuis l&rsquo;arriv&eacute;e dans le complexe jusqu&rsquo;&agrave; la fin de la visite.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Un service vraiment autonome\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec un syst&egrave;me cashless, le mur &agrave; bi&egrave;res fonctionne avec un support unique : carte, bracelet ou badge.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le client active la tireuse avec ce support, se sert la quantit&eacute; souhait&eacute;e et la consommation est d&eacute;bit&eacute;e automatiquement :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/features\/ricarica-portafoglio-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">le client recharge sa carte &agrave; l&rsquo;accueil, sur une borne ou en ligne<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><span style=\"font-weight: 400;\">&#10004; il pose sa carte sur la zone de paiement NFC du mur &agrave; bi&egrave;res<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; il se sert la quantit&eacute; souhait&eacute;e<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; la consommation est d&eacute;bit&eacute;e automatiquement<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Un m\u00eame support pour toutes les consommations du site\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Dans un complexe de loisirs, les visiteurs encha&icirc;nent plusieurs activit&eacute;s et passent aussi par diff&eacute;rents points de vente pendant leur visite.<\/b><\/p><p class=\"small-txt font-regular\"><b>Avec un syst&egrave;me cashless, le m&ecirc;me support sert pour l&rsquo;ensemble du parcours :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; paiement des activit&eacute;s<br><\/span><span>&#10004; commande sur les <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><span>terminali di controllo<\/span><\/a><span> du restaurant<br><\/span>&#10004; r&egrave;glement au bar<br>&#10004; commande et paiement au mur &agrave; bi&egrave;res<\/p><p class=\"small-txt font-regular\"><b>Le client ne multiplie plus les moyens de paiement. <\/b><span style=\"font-weight: 400;\">Tout est centralis&eacute; sur le m&ecirc;me compte, ce qui rend l&rsquo;exp&eacute;rience plus simple et plus rapide.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Un levier suppl\u00e9mentaire pour la fid\u00e9lisation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La carte cashless peut &eacute;galement &ecirc;tre connect&eacute;e au <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0 digitale<\/b><\/a><b> du complexe.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Chaque consommation peut alors alimenter le compte du client :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/features\/programma-fedelta-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cumul de points de fid&eacute;lit&eacute; ou cashback<\/span><\/a><br><span>&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/features\/ricompense-ricorrenti-fedelta\/\" target=\"_blank\" rel=\"noopener\"><span>r&eacute;compenses apr&egrave;s plusieurs visites<\/span><\/a><br><span>&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/features\/offerta-prodotto-preferito-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span>offres personnalis&eacute;es sur certaines consommations<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Le mur &agrave; bi&egrave;res devient ainsi un point de contact suppl&eacute;mentaire dans le parcours client.<\/b><span style=\"font-weight: 400;\"> Les consommations ne servent pas seulement &agrave; g&eacute;n&eacute;rer du chiffre d&rsquo;affaires : elles permettent aussi d&rsquo;alimenter la relation avec le client et d&rsquo;encourager les prochaines visites.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCarte rechargeable Obypay : un seul support de paiement pour l\u2019ensemble du complexe\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous voulez en savoir plus sur la solution cashless Obypay et son int&eacute;gration dans votre &eacute;tablissement ? <\/span><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Contattate il nostro team oggi stesso!<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tfacilitent la commande et le paiement\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorazione-clienti-abituali-non-come-pensa\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ristorazione: i vostri clienti abituali potrebbero non essere quelli che pensate che siano<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Riconoscete i volti familiari, ma sono davvero i vostri migliori clienti? In questo articolo vi mostriamo perch\u00e9 i vostri clienti abituali visibili non sono sempre quelli che guidano il vostro business. Esaminiamo i pregiudizi che possono fuorviare la vostra percezione, le metriche essenziali che rivelano la vera fedelt\u00e0 e i profili da monitorare nel vostro database. Avrete tutto ci\u00f2 che vi serve per gestire con precisione il vostro repeat business e concentrare i vostri sforzi sui clienti che contano davvero.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/lavoro-da-remoto-ristorazione-come-adattare-offerta\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Telelavoro e ristorazione: come adattare la vostra offerta nel 2026?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Quasi un quarto dei francesi telelavora, in media 2 giorni alla settimana. Questo cambiamento duraturo dei ritmi di lavoro ha portato, a sua volta, a un cambiamento delle abitudini di consumo, in particolare per quanto riguarda i pasti fuori casa all'ora di pranzo. Quali sono i giorni pi\u00f9 interessati? Come possiamo catturare una clientela ibrida che vuole ancora mangiare fuori, ma in modo diverso? Facciamo il punto sullo stato attuale del telelavoro in Francia e soprattutto vi presentiamo le possibili soluzioni per aiutarvi a sfruttare al meglio queste nuove pratiche e a garantire il vostro business settimana dopo settimana.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorazione-digitalizzazione-investimento-redditizio\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Foodservice: perch\u00e9 la digitalizzazione sar\u00e0 un investimento redditizio nel 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Digitalizzare il ristorante: investimento redditizio o spesa aggiuntiva? Di fronte all'aumento dei costi, alla pressione sui margini e alla concorrenza agguerrita, i ristoratori devono valutare attentamente ogni investimento. Per molto tempo associata alle grandi catene, la digitalizzazione ha subito una profonda trasformazione. Le soluzioni odierne possono essere adattate a tutti i formati di ristorante e tenere il passo con i cambiamenti dell'attivit\u00e0. Dalla presa delle ordinazioni alla cassa, dalla fidelizzazione al marketing, vediamo perch\u00e9 e come la tecnologia digitale sta diventando un investimento operativo per le prestazioni e la stabilit\u00e0 della vostra attivit\u00e0.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/paiement_especes_cashless_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/cash-vs-cashless-impatto-sulle-prestazioni-del-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Cash vs Cashless: quale impatto sulle prestazioni del ristorante?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Mentre nel 2016 quasi 70% di pagamenti venivano ancora effettuati in contanti, questa cifra \u00e8 scesa a circa 40% in meno di 10 anni. Questo passaggio \u00e8 tutt'altro che neutro per il settore del commercio al dettaglio, e in particolare per quello della ristorazione, dove il pagamento struttura il servizio quanto l'organizzazione. Il traffico nelle ore di punta, le code, la gestione della cassa, l'affidabilit\u00e0 delle cifre, l'esperienza del pranzo: la scelta del metodo di pagamento ha un impatto sull'intera operazione. Dobbiamo continuare a gestire il contante \"come prima\" o ripensare l'incasso per renderlo pi\u00f9 fluido ed efficiente? Dietro a questa domanda si celano questioni operative, logistiche e finanziarie che hanno un impatto diretto sulle prestazioni (e sulla redditivit\u00e0) degli esercizi.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/digitalizzare-commercio-percorso-cliente-phygital\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Digitaliser son commerce : comment construire un parcours client phygital ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>81 % des \u00e9tablissements utilisent les r\u00e9seaux sociaux et 74 % sont \u00e9quip\u00e9s d\u2019un logiciel de caisse. Mais seuls 6 % exploitent r\u00e9ellement des outils de type CRM. Si le digital ne surprend plus personne, son int\u00e9gration dans les commerces reste tr\u00e8s in\u00e9gale. Et pour cause. Entre pr\u00e9sence en ligne et exp\u00e9rience en point de vente, le lien n\u2019est pas toujours \u00e9vident. Dans cet article, on explore comment structurer un parcours client phygital complet, capable d\u2019attirer, de fluidifier le service et de faire revenir, sans investissements d\u00e9mesur\u00e9s ni charge op\u00e9rationnelle suppl\u00e9mentaire.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Les murs \u00e0 bi\u00e8res quittent les bars sp\u00e9cialis\u00e9s pour s\u2019installer dans les complexes de loisirs. Service plus rapide, clients autonomes, paiement cashless\u2026 ce format s\u00e9duit de plus en plus d\u2019exploitants. Pourquoi cette tendance prend-elle de l\u2019ampleur ? Et comment l\u2019int\u00e9grer dans votre \u00e9tablissement ? On vous explique.<\/p>","protected":false},"author":11,"featured_media":12018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,39],"post_sector":[52,44],"class_list":["post-12017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-programme-de-fidelite","post_sector-complexe-de-loisirs","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=12017"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12017\/revisions"}],"predecessor-version":[{"id":12027,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/12017\/revisions\/12027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/12018"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=12017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=12017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=12017"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=12017"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=12017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}