{"id":11969,"date":"2026-03-05T09:12:18","date_gmt":"2026-03-05T09:12:18","guid":{"rendered":"https:\/\/obypay.com\/?p=11969"},"modified":"2026-03-05T09:12:19","modified_gmt":"2026-03-05T09:12:19","slug":"digitaliser-commerce-parcours-client-phygital","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/digitalizzare-commercio-percorso-cliente-phygital\/","title":{"rendered":"Digitaliser son commerce : comment construire un parcours client phygital ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11969\" class=\"elementor elementor-11969\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tDigitaliser son commerce : penser parcours client plut\u00f4t que site web\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tWeb to store : attirer, rassurer et d\u00e9clencher la visite\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tWeb in store : optimiser l\u2019exp\u00e9rience sur place\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tLes 5 outils essentiels pour digitaliser son commerce\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPr\u00eat \u00e0 structurer votre parcours client phygital ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 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18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le terme &ldquo;digitalisation&rdquo; est partout. <\/span><b>On en parle comme d&rsquo;un passage oblig&eacute;, d&rsquo;un levier de performance et parfois m&ecirc;me comme d&rsquo;une &eacute;vidence. <\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Mais une fois derri&egrave;re le comptoir, le sujet prend une autre dimension : est-ce que c&rsquo;est vraiment utile pour un point de vente ind&eacute;pendant ? <\/span><b>Est-ce que &ccedil;a va r&eacute;ellement avoir un impact sur le chiffre, la fr&eacute;quentation, le service ?<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Parce qu&rsquo;entre la gestion des &eacute;quipes, les coups de feu, les marges sous pression et des clients de plus en plus exigeants, le temps manque. <\/span><b>Et quand on parle de digitalisation, on pense encore trop souvent &agrave; des projets lourds, co&ucirc;teux, pas toujours adapt&eacute;s &agrave; la r&eacute;alit&eacute; du quotidien.<\/b><span style=\"font-weight: 400;\"> Dans ce contexte, la m&eacute;fiance est l&eacute;gitime.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans cet article, on prend le sujet &agrave; l&rsquo;envers. On s&rsquo;int&eacute;resse &agrave; ce que le digital peut r&eacute;ellement apporter &agrave; un commerce, quand il est taill&eacute; pour l&rsquo;op&eacute;rationnel. <\/span><b>L&agrave; o&ugrave; il aide &agrave; mieux g&eacute;rer le service, &agrave; faire venir les bons clients et &agrave; les faire revenir, sans investissements d&eacute;mesur&eacute;s ni charge op&eacute;rationnelle suppl&eacute;mentaire.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDigitaliser son commerce : penser parcours client plut\u00f4t que site web\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Digitaliser son commerce commence presque toujours par un site web et des r&eacute;seaux sociaux,<\/b><span style=\"font-weight: 400;\"> et c&rsquo;est logique.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avant de se d&eacute;placer, le client cherche des informations simples : horaires, menu, affluence, avis, ambiance. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Le site web r&eacute;pond &agrave; ces questions factuelles. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Les r&eacute;seaux sociaux, eux, donnent un aper&ccedil;u du quotidien, montrent les plats, l&rsquo;atmosph&egrave;re et les temps forts. Ils aident &agrave; se projeter et &agrave; faire un choix.<\/span><\/p><p class=\"small-txt font-regular\"><b>Aujourd&rsquo;hui, 81 % des restaurateurs utilisent les r&eacute;seaux sociaux pour g&eacute;rer leur &eacute;tablissement, selon <\/b><a href=\"https:\/\/www.servicecompris.co\/%C3%A9tude-servicecompris-obsoco\" target=\"_blank\" rel=\"noopener\"><b>la derni&egrave;re &eacute;tude Obsoco x Service Compris<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Faciles &agrave; activer, rapides et peu co&ucirc;teux, ils permettent d&rsquo;&ecirc;tre trouvable localement et de <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/8-idee-efficaci-per-un-apertura-di-ristorante-riuscita\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">communiquer d&egrave;s l&rsquo;ouverture, voire en amont<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Attention toutefois.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Ecirc;tre visible en ligne ne repr&eacute;sente que 20 % du travail.<\/b><span style=\"font-weight: 400;\"> L&rsquo;exp&eacute;rience ne se joue pas derri&egrave;re l&rsquo;&eacute;cran, mais bien dans le point de vente : &agrave; l&rsquo;entr&eacute;e, au comptoir, &agrave; table, apr&egrave;s l&rsquo;achat&hellip; <\/span><b>Si le digital n&rsquo;intervient pas &agrave; ces moments cl&eacute;s, il reste cantonn&eacute; &agrave; un r&ocirc;le de vitrine, sans effet direct sur le service ou la relation client.<\/b><\/p><p class=\"small-txt font-regular\"><b>Penser parcours client plut&ocirc;t que site web, ce n&rsquo;est pas une question de m&eacute;thode, mais de r&eacute;sultats.<\/b><b><br><\/b><b>&#10004; Avant la visite,<\/b><span style=\"font-weight: 400;\"> le digital doit lever les freins qui emp&ecirc;chent de venir<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Sur place,<\/b><span style=\"font-weight: 400;\"> il sert &agrave; mieux absorber l&rsquo;activit&eacute;, r&eacute;duire l&rsquo;attente et fluidifier la commande<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Apr&egrave;s la visite,<\/b><span style=\"font-weight: 400;\"> il devient un levier pour faire revenir sans repartir de z&eacute;ro &agrave; chaque fois<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>C&rsquo;est cette continuit&eacute;<\/b><span style=\"font-weight: 400;\">, pens&eacute;e pour g&eacute;n&eacute;rer du trafic, am&eacute;liorer l&rsquo;efficacit&eacute; sur place et augmenter la fr&eacute;quence de visite,<\/span><b> qui permet de tirer un vrai b&eacute;n&eacute;fice du digital.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWeb to store : attirer, rassurer et d\u00e9clencher la visite\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le web to store, c&rsquo;est tout ce qui influence la d&eacute;cision avant que le client pousse la porte.<\/b><span style=\"font-weight: 400;\"> &Agrave; ce moment-l&agrave;, il ne cherche pas une marque, mais une solution imm&eacute;diate &agrave; un besoin pr&eacute;cis.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Avant de se d&eacute;placer, il veut savoir :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Est-ce que l&rsquo;&eacute;tablissement est ouvert maintenant ou plus tard dans la journ&eacute;e ? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Est-ce que l&rsquo;offre correspond &agrave; mon budget et &agrave; mon timing ? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Qu&rsquo;en pensent les clients qui sont d&eacute;j&agrave; venus ? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Est-ce que je peux venir avec un enfant ou une poussette ? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Est-ce que je peux me faire livrer ?&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le web to store permet d&rsquo;apporter ces r&eacute;ponses avant la visite, sans obliger le client &agrave; appeler ou &agrave; se d&eacute;placer &ldquo;pour voir&rdquo;. <\/span><b>Un seul mot d&rsquo;ordre : tout ce qui r&eacute;duit l&rsquo;incertitude augmente les chances de venue.<\/b><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ha-senso-puntare-sui-social-per-riempire-il-tuo-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Faut-il encore miser sur les r&eacute;seaux sociaux pour remplir son restaurant ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWeb in store : optimiser l\u2019exp\u00e9rience sur place\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le web in store commence une fois le client sur place. <\/span><b>L&rsquo;enjeu n&rsquo;est plus de convaincre, mais de faire que tout se passe bien.<\/b><b><br><\/b><span style=\"font-weight: 400;\"><br><\/span><b>&Agrave; ce stade, le client se demande :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; O&ugrave; et comment je commande ?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Est-ce que je dois faire la queue ou attendre qu&rsquo;on vienne me voir ?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Quelles sont les formules propos&eacute;es ?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Quel est le meilleur plat ? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Si ces points ne sont pas ma&icirc;tris&eacute;s, la satisfaction d&eacute;gringole, m&ecirc;me si l&rsquo;offre est excellente. <\/span><b>Le web in store s&rsquo;attaque aux points de tension du service : la prise de commande, le paiement, la gestion de l&rsquo;attente et la clart&eacute; du parcours.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tLes 5 outils essentiels pour digitaliser son commerce\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Maintenant que le cadre est pos&eacute;, reste la question : par o&ugrave; commencer ? <\/span><b>Quels sont les indispensables, et comment &ecirc;tre s&ucirc;r de miser sur les bonnes solutions,<\/b><span style=\"font-weight: 400;\"> surtout quand on est un point de vente ind&eacute;pendant, avec peu de temps et des ressources limit&eacute;es.<\/span><\/p><p class=\"small-txt font-regular\"><b>On a s&eacute;lectionn&eacute; 5 outils qui constituent une base solide pour d&eacute;marrer une strat&eacute;gie phygitale performante, sans investissement lourd ni charge op&eacute;rationnelle excessive.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Logiciel de caisse connect\u00e9\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le premier outil, on l&rsquo;a tous en t&ecirc;te. <\/span><b>On commence &eacute;videmment par le logiciel de caisse.<\/b><span style=\"font-weight: 400;\"> C&rsquo;est le point de d&eacute;part le plus classique, et pour cause : la grande majorit&eacute; des commerces en sont d&eacute;j&agrave; &eacute;quip&eacute;s. <\/span><b>&Agrave; ce stade, on pourrait croire que le sujet est r&eacute;gl&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En r&eacute;alit&eacute;, tous les logiciels de caisse ne se valent pas. Une caisse peut tr&egrave;s bien encaisser sans pour autant aider &agrave; piloter l&rsquo;activit&eacute;.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Ce qui fait la diff&eacute;rence, c&rsquo;est sa capacit&eacute; &agrave; centraliser ce qui se passe r&eacute;ellement en point de vente : commandes, paiements, flux, <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/database-clienti-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>dati dei clienti<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Une caisse connect&eacute;e permet de suivre l&rsquo;activit&eacute; en temps r&eacute;el et d&rsquo;&eacute;viter les bricolages entre les outils.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Elle devient surtout la base sur laquelle viennent s&rsquo;appuyer les autres briques du parcours phygital, sans ajouter de complexit&eacute; pour les &eacute;quipes.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-consigli-scegliere-giusto-software-di-cassa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ristorante: i nostri 10 consigli per scegliere il giusto software di cassa<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Collecte d\u2019avis clients\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/recensioni-dei-clienti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">raccolta di opinioni<\/span><\/a><span style=\"font-weight: 400;\"> est souvent per&ccedil;ue comme un &ldquo;plus&rdquo;, rarement comme un levier prioritaire. <\/span><b>Pourtant, les avis jouent un r&ocirc;le cl&eacute; dans la d&eacute;cision de venir&hellip; et dans la capacit&eacute; du commerce &agrave; corriger rapidement les petits rat&eacute;s.<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Lorsqu&rsquo;elle est int&eacute;gr&eacute;e au parcours, juste apr&egrave;s le paiement, la collecte d&rsquo;avis devient automatique. <\/span><b>Le client n&rsquo;a rien &agrave; faire de plus, et le commer&ccedil;ant obtient des retours r&eacute;guliers, &agrave; chaud, exploitables.<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Plus d&rsquo;avis r&eacute;cents et mieux ma&icirc;tris&eacute;s renforcent la visibilit&eacute; locale et la cr&eacute;dibilit&eacute; de l&rsquo;&eacute;tablissement. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Les retours permettent d&rsquo;identifier rapidement les irritants du service avant qu&rsquo;ils n&rsquo;impactent durablement la fr&eacute;quentation.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/recensioni-clienti-ristoranti-reputazione-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Avis clients en restauration : 5 leviers pour ma&icirc;triser votre r&eacute;putation en ligne<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Programma di fidelizzazione digitale\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fedelt\u00e0<\/span><\/a><span style=\"font-weight: 400;\"> est souvent abord&eacute;e sous l&rsquo;angle de la remise. <\/span><b>Or, pour un commerce, l&rsquo;enjeu est surtout d&rsquo;encourager le retour, sans entrer dans une logique de promotion permanente qui p&egrave;se sur les marges.<\/b><\/p><p class=\"small-txt font-regular\"><b>A <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/programma-di-fidelizzazione-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>programma fedelt\u00e0 digitale<\/b><\/a><b> peut reposer sur deux m&eacute;caniques simples :<\/b><span style=\"font-weight: 400;\"> un syst&egrave;me de points &agrave; cumuler ou un <\/span><a href=\"https:\/\/obypay.com\/it\/features\/pagamento-carta-portafoglio-ristorazione\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cashback<\/span><\/a><span style=\"font-weight: 400;\">, permettant au client de r&eacute;cup&eacute;rer une partie de sa d&eacute;pense lors d&rsquo;une prochaine visite. <\/span><b>Int&eacute;gr&eacute; au <\/b><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/\" target=\"_blank\" rel=\"noopener\"><b>percorso dell'ordine<\/b><\/a><b>, il fonctionne sur l&rsquo;ensemble des canaux de vente.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; La fid&eacute;lit&eacute; est accessible depuis le <\/span><a href=\"https:\/\/obypay.com\/it\/features\/pass-wallet\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">wallet du t&eacute;l&eacute;phone<\/span><\/a><span style=\"font-weight: 400;\"> pour un scan rapide ou via une identification, sans carte physique ni manipulation en caisse.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Le commer&ccedil;ant peut suivre la fr&eacute;quence de visite, identifier ses clients r&eacute;guliers et encourager le retour de mani&egrave;re progressive, sans brader les prix. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; La fid&eacute;lit&eacute; devient un levier pour lisser l&rsquo;activit&eacute;, remplir les p&eacute;riodes plus calmes et &eacute;viter de repartir de z&eacute;ro &agrave; chaque passage.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/fidelizzazione-ristorazione-cosa-funziona\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fid&eacute;liser en restauration : ce qui marche vraiment<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38.png\" alt=\"Cliente consultant son solde de cashback sur son t\u00e9l\u00e9phone au moment du paiement en point de vente\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38.png 1058w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-300x223.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-1024x763.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-768x572.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-760x566.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-480x358.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-320x238.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-160x119.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/Capture-decran-2026-03-05-a-10.04.38-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.480151228733%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Click & Collect\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/clicca-e-ritira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clicca e ritira<\/span><\/a><span style=\"font-weight: 400;\"> est souvent per&ccedil;u comme unconfort pour le client, voire comme une option r&eacute;serv&eacute;e aux grandes enseignes. <\/span><b>En r&eacute;alit&eacute;, le Click &amp; Collect sert d&rsquo;abord &agrave; mieux organiser le service.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En permettant de commander &agrave; l&rsquo;avance, il change la fa&ccedil;on dont l&rsquo;activit&eacute; est g&eacute;r&eacute;e au quotidien. <\/span><b>Les commandes ne tombent plus toutes au m&ecirc;me moment et la production peut s&rsquo;anticiper.<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>Ce n&rsquo;est pas l&rsquo;argument qu&rsquo;on met le plus souvent en avant, mais le Click &amp; Collect a &eacute;galement un vrai effet sur la fid&eacute;lisation.<\/b><b><br><\/b><span style=\"font-weight: 400;\">En effet, le Click &amp; Collect implique un certain niveau d&rsquo;engagement : le client commande, paie &agrave; l&rsquo;avance et se d&eacute;place en point de vente. Lorsqu&rsquo;il est satisfait de l&rsquo;exp&eacute;rience, il a naturellement tendance &agrave; revenir.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Dans les faits, les clients Click &amp; Collect sont souvent des clients r&eacute;guliers, avec une fr&eacute;quence de commande plus &eacute;lev&eacute;e.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Le point de vente lisse sa charge de travail et subit moins les pics d&rsquo;affluence.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Le Click &amp; Collect attire une client&egrave;le engag&eacute;e, avec un fort potentiel de r&eacute;currence.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Le commer&ccedil;ant am&eacute;liore la pr&eacute;visibilit&eacute; de l&rsquo;activit&eacute; et garde la ma&icirc;trise du rythme de la journ&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/ristorante-vantaggi-funzionamento-installazione-click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ristorante: tutto quello che c'\u00e8 da sapere su Click &amp; Collect<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Campagnes marketing cibl\u00e9es\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Poster le plat du jour sur Instagram ou tenir sa page Google Business &agrave; jour est un bon r&eacute;flexe. <\/b><span style=\"font-weight: 400;\">Le probl&egrave;me, c&rsquo;est que ces actions ont un point commun : vous parlez &agrave; tout le monde, donc &agrave; personne en particulier. <\/span><b>Et surtout, il est tr&egrave;s difficile de savoir si elles ont r&eacute;ellement un impact.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Bien s&ucirc;r, vous pouvez toujours demander en caisse &laquo; <\/span><span style=\"font-weight: 400;\">comment vous avez entendu parler de nous ? <\/span><span style=\"font-weight: 400;\">&raquo;, <\/span><b>mais avec des r&eacute;ponses approximatives au coup par coup, l&rsquo;information reste difficile &agrave; exploiter.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il <\/span><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagne di marketing mirate<\/span><\/a><span style=\"font-weight: 400;\"> permettent de changer de logique. <\/span><b>En s&rsquo;appuyant sur les donn&eacute;es du point de vente, il devient possible de s&rsquo;adresser &agrave; des clients identifi&eacute;s, avec un message adapt&eacute; &agrave; leur comportement :<\/b><span style=\"font-weight: 400;\"> relancer ceux qui ne sont pas revenus depuis un moment, remplir un cr&eacute;neau plus calme, mettre en avant une nouveaut&eacute; aupr&egrave;s des clients d&eacute;j&agrave; familiers de l&rsquo;offre.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Le commer&ccedil;ant s&rsquo;adresse &agrave; des <\/span><a href=\"https:\/\/obypay.com\/it\/features\/il-tagging-dei-clienti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clients identifi&eacute;s<\/span><\/a><span style=\"font-weight: 400;\">, en fonction de leur fr&eacute;quence de visite ou de leur historique, plut&ocirc;t qu&rsquo;&agrave; une audience indiff&eacute;renci&eacute;e.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/it\/features\/monitoraggio-campagna-roi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chaque campagne peut &ecirc;tre suivie et mesur&eacute;e<\/span><\/a><span style=\"font-weight: 400;\"> : nombre de retours, p&eacute;riode d&rsquo;impact, effet r&eacute;el sur la fr&eacute;quentation. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Les campagnes deviennent un levier pour remplir les cr&eacute;neaux plus calmes, relancer des clients inactifs et g&eacute;n&eacute;rer du chiffre sans d&eacute;pendre uniquement de la visibilit&eacute; en ligne.<\/span><\/p><p class=\"small-txt font-regular\"><b>Volete saperne di pi\u00f9?<\/b><span style=\"font-weight: 400;\"> Consultate la nostra risorsa \u279c <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/calendario-fidelizzazione-clienti-10-campagne-da-non-perdere\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Calendario della fidelizzazione dei clienti: 10 campagne da non perdere<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPr\u00eat \u00e0 structurer votre parcours client phygital ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><b>Demandez une d&eacute;mo de nos solutions d&egrave;s maintenant !<\/b><\/a><\/p><p class=\"small-txt font-regular\"><b>Pour aller plus loin, consultez les retours d&rsquo;exp&eacute;rience d&rsquo;&eacute;tablissements&nbsp; qui ont d&eacute;j&agrave; franchi le pas : <\/b><b><br><\/b><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/fat-broccoli-fast-food-vegetariano-digitalizzato\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fat Broccoli: quando il fast food vegetariano incontra il meglio del digitale<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/france-drive-digital-potenzia-ristorazione-locale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mezzencore : r&eacute;pondre aux attentes d&rsquo;aujourd&rsquo;hui sans perdre l&rsquo;authenticit&eacute;<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/success-stories\/mamatte-artigianato-incontra-il-digitale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mamatte: l'artigianato incontra il digitale<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tadoptent les bons outils\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" 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data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/paiement_wallet_mobile_sans_contact_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-mezzi-di-pagamento-indispensabili\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ristorante: il mezzo di pagamento essenziale nel 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Il fatto che il pagamento arrivi alla fine del viaggio non significa che non abbia un impatto sull'esperienza del cliente. Contactless, portafogli, codici QR, carte prepagate... alcuni utilizzi sono gi\u00e0 consolidati tra i vostri clienti, mentre altri stanno facendo rapidi progressi. Alcune soluzioni futuristiche sembrano ancora uscite da un film di spionaggio, ma potrebbero presto diventare un riflesso. L'idea non \u00e8 quella di offrire tutto, ma di scegliere le soluzioni che supportano realmente il vostro ristorante. Vediamole insieme, per aiutarvi a prevedere gli usi che ne verranno fatti dal 2026 in poi.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ha-senso-puntare-sui-social-per-riempire-il-tuo-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Nel 2026 dovreste ancora affidarvi ai social network per riempire il vostro ristorante?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Negli ultimi 5 anni, i social network sono diventati parte integrante della vita quotidiana dei ristoratori. Durante il confino, hanno permesso a molti di rimanere in contatto con i clienti e di superare la tempesta. Ancora oggi, un video pu\u00f2 portare un ristorante sotto i riflettori in poche ore. Ma in un contesto senza precedenti, in cui l'affluenza \u00e8 in calo, il potere d'acquisto limita le uscite e la concorrenza aumenta, affidarsi a strumenti cos\u00ec instabili diventa rischioso.<br \/>\nI ristoratori hanno bisogno di leve affidabili che generino profitti, stabilizzino l'attivit\u00e0 e riducano l'incertezza. La fedelt\u00e0, i dati, l'attivazione dei clienti e il riferimento locale rispondono a queste sfide molto meglio della viralit\u00e0. Ve lo spieghiamo.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/obypay-data-insights-2025-impatto-fidelizzazione-fatturato-ristorazione\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Obypay Data Insights 2025: l'impatto della fedelt\u00e0 sul fatturato secondo i modelli di ristorazione<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>In che modo la fedelt\u00e0 influisce sulle vendite medie degli scontrini, sui margini e sulla capacit\u00e0 di crescita di un punto vendita? Questa edizione di Obypay Data Insights 2025 risponde a questa domanda con dati provenienti dal campo. Analizziamo diversi modelli operativi dotati della soluzione di fidelizzazione di Obypay: fast-food, complessi ricreativi e franchising. Tre contesti, tre sfide, ma la stessa logica di performance. Tra crescita del paniere, ricorrenza, raccolta dati e supporto allo sviluppo della rete, questo articolo getta una luce utile per anticipare il 2026 e strutturare una strategia di fidelizzazione che sia davvero di supporto al vostro business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/tendenze-food-esperienza-ristorazione-2026\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Le 5 tendenze chiave del food &amp; experience per il 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Cosa hanno in comune una blanquette domenicale, una serata karaoke e una salsa al peperoncino? Fanno tutti parte dei segnali che daranno forma al settore della ristorazione nel 2026.<br \/>\nDietro questi segnali, a volte inaspettati, si nascondono soprattutto nuove abitudini: i clienti cercano significato, piacere, comfort o esperienza, a seconda del momento. Comprendendo queste tendenze, possiamo anticipare meglio ci\u00f2 che si affermer\u00e0 a lungo termine, ben oltre gli effetti della moda.<br \/>\nIn questa nuova guida, decifriamo le principali tendenze food &amp; experience del 2026, con le chiavi per comprenderle, farle proprie e adattarle alla realt\u00e0 del vostro locale.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/ristorante-come-ridurre-abbandono-carrello\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Foodservice: come ridurre l'abbandono del carrello?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>L'abbandono del carrello della spesa viene spesso definito un problema dell'e-commerce. Nel settore della ristorazione, tuttavia, \u00e8 un fenomeno molto reale, ma spesso invisibile. Clienti che se ne vanno quando vedono la coda, ordini click &amp; collect mai completati, cestini convalidati ma ridotti al minimo indispensabile... sono tutte situazioni che intaccano il vostro fatturato senza lasciare tracce evidenti nelle vostre statistiche.<br \/>\nIn questo articolo, decifriamo i meccanismi alla base di queste perdite silenziose, facciamo la differenza tra abbandono reale e abbandono fasullo e vi forniamo chiavi concrete per riprendere il controllo sul percorso dell'ordine e sul valore acquisito.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>81 % des commerces utilisent les r\u00e9seaux sociaux et 74 % disposent d\u2019un logiciel de caisse. Le digital est largement pr\u00e9sent dans les strat\u00e9gies business. Pourtant, il reste souvent cantonn\u00e9 \u00e0 la visibilit\u00e9 ou \u00e0 l\u2019encaissement. Entre pr\u00e9sence en ligne et exp\u00e9rience en point de vente, le lien n\u2019est pas toujours \u00e9vident. Dans cet article, on explore comment structurer un parcours client phygital complet, capable d\u2019attirer, de fluidifier le service et de faire revenir, sans investissements d\u00e9mesur\u00e9s ni charge op\u00e9rationnelle suppl\u00e9mentaire.<\/p>","protected":false},"author":11,"featured_media":11970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[48,53,37,39,63,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-11969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-avis-clients","post_solution-campagnes-marketing","post_solution-click-collect","post_solution-programme-de-fidelite","post_solution-recolte-davis-google","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/11969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=11969"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/11969\/revisions"}],"predecessor-version":[{"id":11979,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/11969\/revisions\/11979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/11970"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=11969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=11969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=11969"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=11969"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=11969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}