{"id":10259,"date":"2025-05-30T08:31:22","date_gmt":"2025-05-30T08:31:22","guid":{"rendered":"https:\/\/obypay.com\/?p=10259"},"modified":"2025-06-30T15:24:21","modified_gmt":"2025-06-30T15:24:21","slug":"calendrier-fidelisation-client-10-campagnes-a-ne-pas-manquer","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/calendario-fidelizzazione-clienti-10-campagne-da-non-perdere\/","title":{"rendered":"Calendario della fidelizzazione dei clienti: 10 campagne da non perdere"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10259\" class=\"elementor elementor-10259\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope \n\t\t\t\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Succ\u00e8s Clients<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope \n\t\t\t\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tSommaire\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. Nouvel An : le coup de pouce qui aide \u00e0 relancer l\u2019ann\u00e9e\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. Saint-Valentin : remerciez vos clients fid\u00e8les avec une offre duo (ou pas)\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t03. F\u00eate des m\u00e8res\/p\u00e8res : activez vos clients fid\u00e8les avec une campagne parrainage\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t 04. Vacances d\u2019\u00e9t\u00e9 : relancez vos habitu\u00e9s avec une op\u00e9ration estivale simple\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t 05. Rentr\u00e9e : aidez vos clients \u00e0 reprendre leur routine \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t06. Anniversaire du client : envoyez une offre sur-mesure (et automatis\u00e9e)\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-7\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t07. Black Friday : glissez une promo flash \u00e0 vos meilleurs clients\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-8\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t08. F\u00eate nationale ou locale : planifiez une campagne th\u00e9matique\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-9\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t09. No\u00ebl : envoyez des remerciements personnalis\u00e9s avec une offre en avant-premi\u00e8re\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-10\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t10. Votre anniversaire d\u2019ouverture : offre VIP pour les clients les plus actifs\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-11\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tLa fid\u00e9lit\u00e9, c\u2019est notre truc (et celui de vos clients aussi)\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tPartager l'article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" 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18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 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fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Saint-Valentin, f&ecirc;te des p&egrave;res, No&euml;l&hellip; Vous connaissez les dates. Vos clients aussi.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Mais comment les activer efficacement, sans tomber dans la promo bateau ou le message copi&eacute;-coll&eacute; ?<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans cet article, on vous partage <\/span><b>10 id&eacute;es de <\/b><a href=\"https:\/\/obypay.com\/fidelisation\/campagnes-marketing-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>campagnes SMS &amp; emails<\/b><\/a><b> faciles &agrave; lancer, cal&eacute;es sur les temps forts de l&rsquo;ann&eacute;e et pens&eacute;es pour la restauration.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Des messages pr&ecirc;ts &agrave; envoyer, des conseils pour bien cibler et quelques astuces pour tout automatiser, si vous &ecirc;tes bien &eacute;quip&eacute;s \ud83d\ude09<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; piocher, tester, adapter &agrave; votre planning.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. Nouvel An : le coup de pouce qui aide \u00e0 relancer l\u2019ann\u00e9e\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Janvier, c&rsquo;est souvent <\/b><a href=\"https:\/\/obypay.com\/blog\/restaurant-periodes-creuses-5-idees\/\" target=\"_blank\" rel=\"noopener\"><b>creux c&ocirc;t&eacute; fr&eacute;quentation<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Mais c&rsquo;est aussi le bon moment pour reprendre contact avec vos clients, sans attendre qu&rsquo;ils reviennent d&rsquo;eux-m&ecirc;mes.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;Meilleurs voeux ! On commence l&rsquo;ann&eacute;e ensemble ? Une boisson offerte pour votre premi&egrave;re commande !&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;Nouvelle ann&eacute;e, m&ecirc;me fid&eacute;lit&eacute; : on vous offre un bonus de 5 points pour bien d&eacute;marrer 2025&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Ajoutez une date limite courte (7 jours max) pour d&eacute;clencher l&rsquo;action rapidement<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/blog\/segmentation-base-donnees-clients-fidelisation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Segmentez vos envois<\/span><\/a><span style=\"font-weight: 400;\"> : un message pour les tr&egrave;s fid&egrave;les, un autre pour ceux qu&rsquo;on n&rsquo;a pas vus depuis un moment<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Si vous avez les infos : glissez un clin d&rsquo;&oelig;il personnalis&eacute; (&ldquo;2024 = 18 visites chez nous. On remet &ccedil;a ?&rdquo;)<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est une relance douce, sans pression. Vous montrez que vous vous souvenez d&rsquo;eux, vous donnez une bonne raison de revenir d&egrave;s janvier, <\/span><b>et vous relancez la dynamique sans faire de grosse remise.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. Saint-Valentin : remerciez vos clients fid\u00e8les avec une offre duo (ou pas)\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pas besoin de viser uniquement les couples. <\/span><b>La Saint-Valentin, c&rsquo;est surtout l&rsquo;occasion de cr&eacute;er du lien avec vos clients (fid&egrave;les !).<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;<\/span><span style=\"font-weight: 400;\">15% de r&eacute;duction sur toute notre carte d&egrave;s 30&euro; d&rsquo;achat&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Une offre pour les solos : &ldquo;<\/span><span style=\"font-weight: 400;\">C&eacute;libataire ? On passe la soir&eacute;e ensemble : ton dessert pr&eacute;f&eacute;r&eacute; offert d&egrave;s 20&euro; d&rsquo;achat<\/span><span style=\"font-weight: 400;\">&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Programmez l&rsquo;envoi automatique via votre <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/base-clients-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">base client<\/span><\/a><span style=\"font-weight: 400;\"> : segmentation par fr&eacute;quence de visite<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Personnalisez le message selon leur historique (&ldquo;C&rsquo;est l&rsquo;amour fou&nbsp; ! Vous avez mang&eacute; chez nous 15 fois cette ann&eacute;e ! &rdquo;)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Ajoutez un visuel simple mais efficace dans votre mail ou SMS. Pas besoin de c&oelig;urs partout, un petit clin d&rsquo;&oelig;il suffit.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous cr&eacute;ez un moment de connivence, vous r&eacute;compensez ceux qui reviennent souvent, et vous &eacute;vitez la surench&egrave;re commerciale.<\/span><b> C&rsquo;est cibl&eacute;, facile &agrave; mettre en place, et plus impactant qu&rsquo;une promo ouverte &agrave; tous.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t03. F\u00eate des m\u00e8res\/p\u00e8res : activez vos clients fid\u00e8les avec une campagne parrainage\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ces f&ecirc;tes sont souvent synonymes de repas en famille. <\/span><b>Plut&ocirc;t que de viser large, proposez &agrave; vos clients fid&egrave;les d&rsquo;en profiter pour faire d&eacute;couvrir votre resto &agrave; leurs proches.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140;&nbsp;&ldquo;Pour la f&ecirc;te des m&egrave;res : invitez-la au resto, 1 finger food offerte d&egrave;s 15&euro; d&rsquo;achat !&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;F&ecirc;te des p&egrave;res : faites lui d&eacute;couvrir votre burger pr&eacute;f&eacute;r&eacute;, &agrave; moiti&eacute; prix ce midi&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Segmentez par historique d&rsquo;achat : proposez cette campagne uniquement &agrave; ceux qui sont d&eacute;j&agrave; venus plusieurs fois<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Ajoutez une r&eacute;servation prioritaire aux fid&egrave;les si vous pr&eacute;voyez du monde ce jour-l&agrave;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Vous touchez de nouveaux clients gr&acirc;ce &agrave; ceux qui vous connaissent d&eacute;j&agrave;.<\/b><span style=\"font-weight: 400;\"> Le geste est cibl&eacute;, la r&eacute;compense bien plac&eacute;e, et l&rsquo;effet &ldquo;je vous fais d&eacute;couvrir mon resto pr&eacute;f&eacute;r&eacute;&rdquo; cartonne.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t 04. Vacances d\u2019\u00e9t\u00e9 : relancez vos habitu\u00e9s avec une op\u00e9ration estivale simple\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L&rsquo;&eacute;t&eacute;, les habitudes changent. Certains clients d&eacute;sertent la ville, d&rsquo;autres restent mais ralentissent les sorties. <\/span><b>C&rsquo;est le moment de montrer que vous &ecirc;tes ouverts et de les remercier s&rsquo;ils continuent &agrave; commander.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &#10140; &ldquo;M&ecirc;me en claquettes, vous &ecirc;tes fid&egrave;les : on vous offre un ice tea maison d&egrave;s 1&euro; de commande tout le mois d&rsquo;ao&ucirc;t&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;Commandez cet &eacute;t&eacute; = 30 points fid&eacute;lit&eacute; offerts d&egrave;s 15&euro; de commande (valable jusqu&rsquo;au 31 ao&ucirc;t)&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Ciblez uniquement les clients actifs sur les 3 derniers mois<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Ajoutez une offre fra&icirc;che et adapt&eacute;e &agrave; la saison : boisson, glace, plat du jour<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Relancez les clients inactifs depuis 30 &agrave; 60 jours avec une formule &ldquo;reviens, on a les meilleurs spots ombrag&eacute;s&rdquo;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Pourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous valorisez ceux qui restent fid&egrave;les m&ecirc;me en p&eacute;riode creuse. En plus, vous montrez &agrave; vos clients que vous restez ouvert et r&eacute;actif, l&agrave; o&ugrave; beaucoup d&rsquo;&eacute;tablissements ferment. <\/span><b>C&rsquo;est un bon moyen de lisser la fr&eacute;quentation sur juillet-ao&ucirc;t.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t 05. Rentr\u00e9e : aidez vos clients \u00e0 reprendre leur routine \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Apr&egrave;s les vacances, certains clients mettent du temps &agrave; reprendre leurs habitudes.<\/b><span style=\"font-weight: 400;\"> Rappelez-leur que vous &ecirc;tes toujours l&agrave;, et que leur <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/programme-de-fidelite-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fid&eacute;lit&eacute;<\/span><\/a><span style=\"font-weight: 400;\"> n&rsquo;est pas oubli&eacute;e.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;&Ccedil;a faisait longtemps&hellip; Pour f&ecirc;ter la reprise, votre dessert est offert d&egrave;s 5&euro; d'achat jusqu&rsquo;au 15 septembre&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Activez un segment &ldquo;clients absents depuis 30 jours&rdquo; pour cibler plus efficacement<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Ajoutez un message sympa li&eacute; &agrave; la rentr&eacute;e : &ldquo;On ne distribue pas de fournitures, mais on a de quoi remplir votre assiette&rdquo;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Vous r&eacute;activez des clients qui vous connaissent d&eacute;j&agrave;, sans aller chercher du trafic froid.<\/b><span style=\"font-weight: 400;\"> En jouant sur le ton du &ldquo;retour &agrave; la normale&rdquo;, vous recr&eacute;ez de l&rsquo;habitude sans forcer.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t06. Anniversaire du client : envoyez une offre sur-mesure (et automatis\u00e9e)\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Simple, efficace, attendu : l&rsquo;anniversaire reste un des meilleurs leviers pour fid&eacute;liser.<\/b><span style=\"font-weight: 400;\"> Surtout si l&rsquo;offre est un peu plus sympa qu&rsquo;un banal &ldquo;-10 %&rdquo;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Exemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;Joyeux anniversaire [Pr&eacute;nom] ! On vous offre votre plat pr&eacute;f&eacute;r&eacute; cette semaine&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;C&rsquo;est votre mois : 1 bonus fid&eacute;lit&eacute; sur votre prochaine commande&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Automatisez l&rsquo;envoi gr&acirc;ce &agrave; votre base client : pas besoin d&rsquo;y penser chaque ann&eacute;e<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Mentionnez une p&eacute;riode courte (5 &agrave; 7 jours max) pour inciter &agrave; r&eacute;server vite<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est une attention qui co&ucirc;te peu, mais qui renforce beaucoup le lien. <\/span><b>C&rsquo;est aussi une fa&ccedil;on de rappeler que vous connaissez vos clients et que vous tenez &agrave; les voir revenir.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t07. Black Friday : glissez une promo flash \u00e0 vos meilleurs clients\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pas besoin d&rsquo;afficher -50 % pour participer. <\/span><b>Le Black Friday, c&rsquo;est l&rsquo;occasion de proposer une offre cibl&eacute;e, rapide, r&eacute;serv&eacute;e &agrave; ceux qui vous sont d&eacute;j&agrave; fid&egrave;les.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-20\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Exemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;Black Friday pour les vrais : 1 dessert offert d&egrave;s 10&euro; d&rsquo;achat (offre exclusive membres fid&eacute;lit&eacute;)&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;Offre priv&eacute;e ce vendredi uniquement : 50 points fid&eacute;lit&eacute; offerts pour toute commande pass&eacute;e entre 12h et 14h&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Envoyez un teaser la veille : &ldquo;Une surprise arrive demain, ouvrez l&rsquo;&oelig;il&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Segmentez par fr&eacute;quence d&rsquo;achat : vous pouvez r&eacute;server l&rsquo;offre aux top 30 % de vos clients<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Limitez dans le temps (une journ&eacute;e ou un cr&eacute;neau pr&eacute;cis) pour cr&eacute;er un vrai effet d&rsquo;urgence<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-21\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est une campagne rapide &agrave; d&eacute;ployer, facile &agrave; automatiser, et tr&egrave;s efficace pour valoriser les clients r&eacute;guliers. <\/span><b>Vous &eacute;vitez la promo grand public et vous jouez la carte de l&rsquo;exclusivit&eacute;.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-22\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t08. F\u00eate nationale ou locale : planifiez une campagne th\u00e9matique\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les temps forts (14 juillet, f&ecirc;te de quartier, &eacute;v&eacute;nement sportif&hellip;) sont parfaits pour cr&eacute;er du lien avec les habitu&eacute;s. <\/span><b>C&rsquo;est l&rsquo;occasion de faire un clin d&rsquo;&oelig;il &agrave; votre ancrage et de remercier ceux qui vous soutiennent toute l&rsquo;ann&eacute;e.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-23\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;Le 14 juillet, on sort le grand jeu : 1 ap&eacute;ro offert pour tous les membres du programme de fid&eacute;lit&eacute;&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;Match de foot : 1 boisson offerte si vous commandez entre 18h et 20h ce samedi&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><b><br><\/b><span style=\"font-weight: 400;\">&#10140; Personnalisez le message selon l&rsquo;&eacute;v&eacute;nement&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Ajoutez une animation sur place (tombola express, plat &eacute;ph&eacute;m&egrave;re, boisson signature) pour ceux qui passent<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Activez une r&eacute;compense automatique li&eacute;e &agrave; un cr&eacute;neau horaire ou un jour pr&eacute;cis<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-24\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous vous appuyez sur des temps forts pour cr&eacute;er du trafic et renforcer l&rsquo;attachement &agrave; votre enseigne. <\/span><b>C&rsquo;est local, c&rsquo;est vivant, et &ccedil;a valorise les fid&egrave;les sans effort.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-25\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t09. No\u00ebl : envoyez des remerciements personnalis\u00e9s avec une offre en avant-premi\u00e8re\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>En d&eacute;cembre, tout le monde est sollicit&eacute;.<\/b><span style=\"font-weight: 400;\"> Alors plut&ocirc;t que d&rsquo;ajouter une &eacute;ni&egrave;me promo &agrave; la pile, jouez la carte de la reconnaissance : une surprise, un message personnalis&eacute;, ou un acc&egrave;s anticip&eacute; &agrave; vos offres de f&ecirc;tes.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-26\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Exemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;Merci d&rsquo;avoir &eacute;t&eacute; &agrave; nos c&ocirc;t&eacute;s cette ann&eacute;e. L&rsquo;entr&eacute;e de No&euml;l, en &eacute;dition limit&eacute;e, est offert jusqu&rsquo;au 24 d&eacute;cembre&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;Soyez les premiers &agrave; d&eacute;couvrir notre plat signature pour No&euml;l&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Programmez une campagne d&rsquo;envoi segment&eacute;e selon l&rsquo;historique de commande<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Glissez une offre premium valable uniquement pour les VIP (comme un menu d&eacute;gustation ou une box)<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-27\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En fin d&rsquo;ann&eacute;e, ce qui compte, c&rsquo;est la relation. <\/span><b>Vous sortez du lot sans brader vos prix, vous r&eacute;compensez ceux qui vous soutiennent, et vous pr&eacute;parez d&eacute;j&agrave; le terrain pour janvier.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel.jpg\" alt=\"Groupe de clients partageant un repas dans un restaurant\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_temps_forts-noel-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-28\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t10. Votre anniversaire d\u2019ouverture : offre VIP pour les clients les plus actifs\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Votre date d&rsquo;ouverture, c&rsquo;est votre &ldquo;f&ecirc;te &agrave; vous&rdquo;. Profitez-en pour remercier ceux qui vous accompagnent depuis le d&eacute;but&nbsp; (ou presque) avec une attention r&eacute;serv&eacute;e aux plus fid&egrave;les.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-29\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExemples de messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &ldquo;5 ans d&eacute;j&agrave; ! Pour f&ecirc;ter &ccedil;a, on vous offre 1 cadeau exclusif si vous passez cette semaine&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; &ldquo;Vous avez command&eacute; 27 fois depuis notre ouverture. Votre prochaine commande &agrave; moiti&eacute; prix !&rdquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Nos petits tips<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Utilisez les stats de fr&eacute;quentation dans vos messages (&ldquo;15 commandes chez nous, &ccedil;a m&eacute;rite bien un cadeau&rdquo;)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Limitez &agrave; un nombre restreint de clients ou &agrave; un seul jour pour renforcer le c&ocirc;t&eacute; &ldquo;privil&egrave;ge&rdquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Ajoutez un petit cadeau &agrave; r&eacute;cup&eacute;rer sur place pour marquer le coup<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-30\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPourquoi c\u2019est une campagne qui fonctionne pour les restaurateurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>C&rsquo;est l&rsquo;occasion parfaite pour renforcer la fid&eacute;lit&eacute; longue dur&eacute;e.<\/b><span style=\"font-weight: 400;\"> Vous valorisez ceux qui vous accompagnent vraiment, sans promo g&eacute;n&eacute;rique, et vous cr&eacute;ez un moment dont ils se souviendront.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-31\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tLa fid\u00e9lit\u00e9, c\u2019est notre truc (et celui de vos clients aussi)\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Chez Obypay, on aide les restaurants &agrave; mettre en place <\/span><b>une <\/b><a href=\"https:\/\/obypay.com\/fidelisation\/programme-de-fidelite-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>fid&eacute;lit&eacute;<\/b><\/a><b> qui fonctionne vraiment : bien pens&eacute;e, automatis&eacute;e et align&eacute;e avec vos priorit&eacute;s.<\/b><\/p><p class=\"small-txt font-regular\"><b>Vous voulez en savoir plus ?<\/b> <a href=\"https:\/\/obypay.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Notre &eacute;quipe est l&agrave; pour en parler avec vous.<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Et si vous voulez voir comment &ccedil;a s&rsquo;applique sur le terrain,<\/b><span style=\"font-weight: 400;\"> d&eacute;couvrez comment <\/span><a href=\"https:\/\/obypay.com\/success-stories\/complexe-loisirs-1055-solutions-digitales-bowling\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10.55 s&rsquo;appuie sur notre programme de fid&eacute;lit&eacute; pour faire revenir ses clients.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tL\u2019avenir appartient \u00e0 ceux qui\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tfid\u00e9lisent intelligemment\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(surtout \u00e0 nos c\u00f4t\u00e9s)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/contact\/\" class=\"btn btn--solid-white\">\n\tObtenir plus d'infos\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">nos autres articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/blog\/\" class=\"btn btn--orange\">\n\ttoutes les ressources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png 1424w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-300x211.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1024x719.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-768x539.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1200x843.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-760x534.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-480x337.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-320x225.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-160x112.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-80x56.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 70.224719101124%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/10-esempi-email-ristorazione\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">10 exemples d\u2019email Restauration pour s\u2019inspirer<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous avez l\u2019adresse mail de vos clients, et vous avez le logiciel adapt\u00e9 pour leur envoyer des messages mais vous ne savez pas quoi leur dire ? Dans cet article, nous vous donner 10 id\u00e9es d'email de fid\u00e9lit\u00e9 pour vos clients. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/come-aumentare-il-tasso-doccupazione-del-tuo-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Comment augmenter le taux de remplissage de son restaurant ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>D\u00e9couvrez comment augmenter rapidement et facilement la fr\u00e9quentation de votre restaurant !<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-300x106.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1024x361.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-768x271.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1536x541.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-2048x722.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-18x6.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1920x677.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1440x507.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1200x423.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-760x268.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-480x169.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-320x113.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-160x56.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-80x28.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 35.234375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/14-idee-marketing-per-ristorante\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">14 id\u00e9es marketing pour son restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Une bonne strat\u00e9gie marketing permet d'attirer de nouveaux clients, d'augmenter les ventes et de fid\u00e9liser la client\u00e8le. Mais, quand on est restaurateur, ce n\u2019est pas toujours facile de savoir quelles actions marketing mettre en place.<br \/>\nPar o\u00f9 commencer ? O\u00f9 trouver le temps de s\u2019en occuper ? Comment s\u2019y prendre quand on y conna\u00eet rien ?<br \/>\nRassurez-vous, faire du marketing pour son restaurant, ce n\u2019est pas si sorcier.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/sfruttare-dati-clienti-ristorante-fidelizzazione-strategia\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Donn\u00e9es clients et fid\u00e9lisation : 5 actions cl\u00e9s pour augmenter vos ventes<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>7 clients sur 10 ne reviennent pas apr\u00e8s une premi\u00e8re visite. Manque d\u2019engagement, offres trop g\u00e9n\u00e9riques, absence de suivi ? Dans un secteur o\u00f9 la fid\u00e9lisation g\u00e9n\u00e8re jusqu\u2019\u00e0 60 % du chiffre d\u2019affaires, exploiter les donn\u00e9es clients devient essentiel. Historique des commandes, pr\u00e9f\u00e9rences, fr\u00e9quence de visite\u2026 Ces informations permettent de personnaliser l\u2019exp\u00e9rience, de cr\u00e9er des offres pertinentes et d\u2019automatiser les relances. Les grandes enseignes l\u2019ont compris, mais ces strat\u00e9gies sont aujourd\u2019hui accessibles \u00e0 tous. D\u00e9couvrez 5 actions concr\u00e8tes pour collecter, analyser et utiliser vos donn\u00e9es avec les bons outils (CRM, programme de fid\u00e9lit\u00e9, tableaux de bord) et booster durablement votre restaurant.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-1-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/fidelizzazione-clienti-ristorazione-10-idee-sms-marketing\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">\u00a0Fid\u00e9lisation client en restauration : 10 id\u00e9es de SMS marketing \u00e0 tester<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Le SMS est l\u2019un des canaux les plus efficaces pour fid\u00e9liser vos clients en restauration : rapide, direct, avec un taux d\u2019ouverture imbattable. Bien utilis\u00e9, il peut faire revenir un client apr\u00e8s une premi\u00e8re visite, valoriser un habitu\u00e9 ou remplir un service creux. Dans cet article, on vous partage 10 exemples concrets de SMS marketing \u00e0 adapter selon vos objectifs. Offres flash, relance, r\u00e9compense fid\u00e9lit\u00e9, parrainage\u2026 chaque message est pens\u00e9 pour \u00eatre actionnable et facile \u00e0 mettre en place. Que vous d\u00e9butiez ou que vous cherchiez \u00e0 affiner votre strat\u00e9gie, ces id\u00e9es vous aideront \u00e0 renforcer le lien avec vos clients.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>San Valentino, ritorno a scuola, Natale, festa della mamma... Queste date scandiscono l'anno, ma siete sicuri di sfruttarle al meglio per far tornare i vostri clienti? Abbiamo 10 idee per campagne semplici da lanciare, basate sui momenti salienti dell'anno. Esempi, messaggi pronti all'uso, suggerimenti per il targeting e l'automazione: tutto ci\u00f2 che vi serve per aumentare la fidelizzazione senza perdere tempo.<\/p>","protected":false},"author":11,"featured_media":10260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,39,56],"post_sector":[60,52,54,42,55,43,61,51,44],"class_list":["post-10259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/10259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=10259"}],"version-history":[{"count":9,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/10259\/revisions"}],"predecessor-version":[{"id":10381,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/10259\/revisions\/10381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/10260"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=10259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=10259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=10259"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=10259"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=10259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}