{"id":10009,"date":"2025-03-21T06:00:00","date_gmt":"2025-03-21T06:00:00","guid":{"rendered":"https:\/\/obypay.com\/?p=10009"},"modified":"2025-03-19T10:12:31","modified_gmt":"2025-03-19T10:12:31","slug":"automatisation-franchise-gagner-temps-rentabilite","status":"publish","type":"post","link":"https:\/\/obypay.com\/it\/blog\/automazione-franchising-risparmio-tempo-redditivita\/","title":{"rendered":"Automazione del franchising: la lista di controllo per risparmiare tempo senza perdere qualit\u00e0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10009\" class=\"elementor elementor-10009\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/it\/successo-cliente\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Successo del cliente<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContenuti\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. Automatizzare per una migliore gestione: ordini, stock, pagamenti...\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. Automazione: le insidie da evitare nel franchising\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t03. La lista di controllo per un'automazione di successo\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tCondividi questo articolo\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il franchising non riguarda pi\u00f9 solo McDonald's, Starbucks e gli altri giganti del settore. Oggi \u00e8.., <\/span><b>il modello si \u00e8 ampliato<\/b><span style=\"font-weight: 400;\"> Dalle piccole catene regionali alle reti in rapida crescita, attrae imprenditori di ogni estrazione sociale.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ma non importa se gestite 5 o 500 punti vendita,<\/span><b> le stesse sfide si ripetono<\/b><span style=\"font-weight: 400;\"> Tra questi, la gestione delle scorte, l'organizzazione dei team, la razionalizzazione degli ordini e la garanzia di un'esperienza impeccabile per i clienti.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Qui \u00e8 dove <\/span><b>l'automazione fa la differenza.<\/b> <b>Terminali per gli ordini, codici QR, pagamenti senza carta, gestione automatica delle scorte...<\/b><span style=\"font-weight: 400;\"> Ci\u00f2 che un tempo era riservato ai grandi gruppi \u00e8 ora disponibile per tutti i franchising.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">E le cifre parlano da sole:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/www.franchiseparis.com\/fr\/blog_articles\/le-digital-au-c-ur-des-strategies-des-franchises\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">88 % dei franchisee utilizza almeno uno strumento digitale<\/span><\/a><span style=\"font-weight: 400;\"> per fidelizzare i clienti.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 78 % dispongono di strumenti digitali per facilitare gli scambi all'interno della rete.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/www.toute-la-franchise.com\/vie-de-la-franchise-A32817-numerique-levier-expansion-franchises.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">98 % dei franchisor ha investito in tecnologia digitale<\/span><\/a><span style=\"font-weight: 400;\">Con risultati concreti: il 77 % degli affiliati vede un impatto positivo e il 63 % vede benefici fin dal primo anno.<\/span><\/p><p class=\"small-txt font-regular\"><b>Automazione significa smettere di perdere tempo in attivit\u00e0 evitabili e concentrarsi su ci\u00f2 che fa crescere davvero un franchising.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. Automatizzare per una migliore gestione: ordini, stock, pagamenti...\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOrdini e checkout: semplificare l'esperienza e incrementare le vendite\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quando si parla di efficienza, tutto ruota intorno all'ordine e al pagamento.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Con <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/terminale-di-ordinazione-per-ristoranti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">i terminali<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/menu-codice-qr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Codici QR<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/obypay.com\/it\/ordine-e-pagamento\/pagamento-al-tavolo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pagamento al tavolo<\/span><\/a><span style=\"font-weight: 400;\">In questo modo, il cliente ordina in completa autonomia, il team risparmia tempo e il servizio funziona in modo pi\u00f9 fluido.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">E non \u00e8 solo una questione di velocit\u00e0: questi strumenti aumentano anche le vendite. Nei ristoranti,<\/span><b> I suggerimenti automatici sui chioschi possono aumentare il paniere medio del 20 %.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un dessert aggiunto con un clic, un'opzione in pi\u00f9 in un menu...<\/span><b> Su scala di rete, questi piccoli dettagli fanno la differenza in termini di redditivit\u00e0.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tScorte e forniture: garantire la continuit\u00e0 senza sprechi\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quando si hanno solo uno o due franchisee, la gestione degli ordini via e-mail o il monitoraggio delle scorte su un file Excel vanno ancora bene. Ma quando la rete cresce, diventa ingestibile.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un franchisor che centralizza la produzione (ad esempio con una cucina centrale) deve garantire che <\/span><b>ogni punto vendita ha ci\u00f2 che gli serve, senza carenze, senza eccedenze, senza stress.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Per questo,<\/span><b> Il rifornimento automatico \u00e8 essenziale<\/b><span style=\"font-weight: 400;\"> Gli ordini vengono attivati in base alle vendite effettive, la produzione viene anticipata e gli affiliati ricevono esattamente ci\u00f2 di cui hanno bisogno.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Meno sprechi, migliore rotazione delle scorte e i team della sede centrale non pi\u00f9 a caccia di ordini.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tRisorse umane e produttivit\u00e0: aiutare i franchisee a gestire in modo pi\u00f9 efficace\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il franchisor non pu\u00f2 gestire i team di ciascun affiliato. <\/span><b>Ma pu\u00f2 fornire loro gli strumenti giusti non appena si uniscono alla rete.<\/b><span style=\"font-weight: 400;\"> Il software integrato per la gestione delle risorse umane vi consente di <\/span><b>semplificare la pianificazione, monitorare le ore lavorate e ottimizzare il fabbisogno di personale.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u00c8 una situazione vantaggiosa per tutti:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004;<\/span><b> I franchisee strutturano meglio i loro team<\/b><span style=\"font-weight: 400;\"> ed evitare problemi di programmazione.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><b>Il franchisor rafforza il suo supporto<\/b><span style=\"font-weight: 400;\"> e dimostra che non solo fornisce un concetto e un logo, ma aiuta anche a organizzare il punto vendita.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Secondo <\/span><a href=\"https:\/\/mapal-os.com\/fr\/solutions\/workforce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MAPAL OS<\/span><\/a><span style=\"font-weight: 400;\">L'uso di un software di gestione della forza lavoro pu\u00f2 ridurre i costi di manodopera del 21 %.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tMarketing e fidelizzazione: orientarsi al locale senza perdere la coerenza\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un ristorante a Marsiglia non ha le stesse esigenze di uno a Parigi. Il clima, le abitudini dei consumatori, i periodi di punta... tutto \u00e8 diverso. Ma allo stesso tempo \u00e8 necessario <\/span><b>coerenza del marchio<\/b><span style=\"font-weight: 400;\"> in modo che la comunicazione rimanga in linea.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Con un marketing automatizzato e ben strutturato,<\/span><b> ogni franchisee pu\u00f2 adattarsi <\/b><a href=\"https:\/\/obypay.com\/it\/fidelizzazione\/campagna-di-marketing-ristorante\/\" target=\"_blank\" rel=\"noopener\"><b>la sua comunicazione locale<\/b><\/a><b> senza andare in tutte le direzioni.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avete bisogno di una promozione specifica su un'offerta che sta andando bene nella vostra citt\u00e0? \u00c8 facile.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Una campagna nazionale da trasmettere a tutti i punti vendita? Basta un clic.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Il risultato finale: un maggiore impatto locale, senza danneggiare l'immagine del marchio.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">88 % dei franchisee utilizza almeno uno strumento digitale per fidelizzare i clienti e <\/span><a href=\"https:\/\/www.franchise-magazine.com\/news-franchise\/enquete-banque-populaire-fff-intelligence-artificielle-juin-2024\" target=\"_blank\" rel=\"noopener\"><b>72 % di franchisee che utilizzano strumenti digitali<\/b><\/a><b> riconoscono che ci\u00f2 ha avuto un impatto positivo sull'attivit\u00e0 del loro punto vendita.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise.jpg\" alt=\"La foto mostra due cuochi che lavorano in una cucina aperta di un fast-food.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_automatisation_solutions_franchise-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. Automazione: le insidie da evitare nel franchising\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tScelta di soluzioni non adatte al vostro modello\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Non tutti i franchising funzionano allo stesso modo, <\/span><b>e non tutte le soluzioni tecnologiche sono adatte a tutte le reti.<\/b><span style=\"font-weight: 400;\"> Il software di fidelizzazione inizialmente progettato per il pr\u00eat-\u00e0-porter non sar\u00e0 necessariamente adattato alle esigenze del settore della ristorazione.<\/span><\/p><p class=\"small-txt font-regular\"><b>Prima di investire, \u00e8 necessario definire le proprie esigenze reali:<\/b><b><br><\/b><span style=\"font-weight: 400;\">Quali sono gli attuali colli di bottiglia (troppa attesa alla cassa, cattiva gestione delle scorte, mancanza di follow-up dei clienti, ecc.)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Quali sono le caratteristiche essenziali (integrazione con il software di cassa, gestione multi-sito, automazione degli ordini, ecc.)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Il sistema \u00e8 scalabile (in grado di tenere il passo con la crescita della rete senza dover rifare tutto in 2 anni)?<\/span><\/p><p class=\"small-txt font-regular\"><b>La soluzione sbagliata pu\u00f2 essere costosa <\/b><span style=\"font-weight: 400;\">perdite di tempo, frustrazione degli affiliati, difficolt\u00e0 di adozione...&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u00c8 meglio fare dei test, chiedere un feedback e assicurarsi che <\/span><b>lo strumento risponde davvero alle esigenze della rete.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSottovalutare l'impatto umano\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un buon strumento, usato male, \u00e8 inutile. L'automazione non deve essere vista come un vincolo, ma come una risorsa. <\/span><b>Se i team non sono formati o se lo strumento \u00e8 troppo complesso, non lo useranno... o lo useranno male.<\/b><\/p><p class=\"small-txt font-regular\"><b>Cosa aspettarsi per un'adozione di successo:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Formazione chiara ed efficace per ogni affiliato e per il suo team.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Supporto all'avvio per evitare colli di bottiglia.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Assistenza reattiva per rispondere alle domande in tempo reale.<\/span><\/p><p class=\"small-txt font-regular\"><b>L'automazione dovrebbe semplificare il lavoro degli affiliati,<\/b><span style=\"font-weight: 400;\"> non aggiungere un ulteriore fardello mentale.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tTrascurare il supporto e la transizione\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il cambiamento delle abitudini non avviene da un giorno all'altro. Un affiliato abituato a gestire le scorte a mano o a prendere ordini al telefono non passer\u00e0 a un software automatizzato in un solo clic.<\/span><\/p><p class=\"small-txt font-regular\"><b>Una transizione ben gestita significa :<\/b><b><br><\/b><span style=\"font-weight: 400;\">Un'introduzione graduale per evitare blocchi.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 Monitoraggio regolare per adeguarsi e rispondere a eventuali difficolt\u00e0.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 Comunicazione chiara dei vantaggi concreti dello strumento.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un buon supporto \u00e8 ci\u00f2 che rende <\/span><b>la differenza tra un'automazione di successo e un costoso fallimento.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t03. La lista di controllo per un'automazione di successo\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L'automazione \u00e8 un investimento. Per trarre i massimi benefici, \u00e8 meglio strutturare il progetto fin dall'inizio. Ecco i passi da seguire per una transizione fluida ed efficiente.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFase 1: Definire le esigenze sul campo\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quali sono gli attuali punti di blocco?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quali compiti ripetitivi potrebbero essere automatizzati?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Qual \u00e8 il budget destinato all'automazione?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFase 2: scegliere gli strumenti giusti\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Lo strumento \u00e8 adatto al modello di franchising?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si integra con le soluzioni gi\u00e0 esistenti (cassa, magazzino, risorse umane...)?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pu\u00f2 evolvere con la rete senza richiedere un cambiamento completo in 2 anni?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFase 3: Test prima della distribuzione\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pu\u00f2 essere testato in alcuni punti vendita prima di un lancio globale?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u00c8 stato preso in considerazione il feedback dei franchisee interessati?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Il fornitore offre un supporto per l'avviamento?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFase 4: Formazione e assistenza agli affiliati\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Esiste un onboarding chiaro ed efficace?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Lo strumento \u00e8 abbastanza facile da usare?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u00c8 disponibile un supporto per rispondere alle domande degli affiliati e dei loro team?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFase 5: Monitoraggio e regolazione\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quali sono gli indicatori di performance da monitorare (risparmio di tempo, aumento del canestro medio, riduzione degli errori...)?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Gli affiliati utilizzano effettivamente lo strumento? Se no, perch\u00e9?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Lo strumento pu\u00f2 essere ottimizzato o adattato per soddisfare meglio le esigenze della rete?<\/span><\/p><p class=\"small-txt font-regular\"><b>Avete bisogno di un supporto su misura per automatizzare il vostro franchising?<\/b><span style=\"font-weight: 400;\"> I nostri esperti sono qui per guidarvi. <\/span><a href=\"https:\/\/obypay.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contattateci ora<\/span><\/a><span style=\"font-weight: 400;\"> per discutere delle vostre esigenze.<\/span><\/p><p class=\"small-txt font-regular\"><b>Per saperne di pi\u00f9 :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/it\/blog\/gestione-rete-franchising-digital-tools-da-adottare\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gestione di una rete in franchising: strumenti digitali da adottare<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tIl futuro appartiene a coloro che \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tottimizzare il loro sviluppo\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(soprattutto al nostro fianco)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/contattaci\/\" class=\"btn btn--solid-white\">\n\tUlteriori informazioni\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">altri articoli<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/it\/blog\/\" class=\"btn btn--orange\">\n\ttutte le risorse\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/email-marketing-franchising\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Come si pu\u00f2 utilizzare l'email marketing per una rete di franchising?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>L'email marketing \u00e8 uno dei pilastri di una buona strategia digitale: modulare e flessibile, \u00e8 uno strumento potente per le reti di franchising.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise.png 1300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-760x427.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Digitalisation-de-franchise-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.230769230769%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/sfide-del-digital-rete-franchising\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Le sfide digitali per le reti in franchising<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Scoprite in questa guida le migliori pratiche da applicare alla vostra rete di franchising per garantire che la tecnologia digitale sia un vettore di crescita.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Carte-de-fidelite-multi-enseignes-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/franchising-carta-multi-negozi\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Franchising: massimizzate il successo della vostra rete di ristoranti con una carta fedelt\u00e0 multimarca<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Comportamento d'acquisto, attuazione di strategie di marketing mirate... i programmi di fidelizzazione stanno diventando il miglior alleato delle reti di franchising. Vi raccontiamo tutto!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-300x232.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-1024x792.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-768x594.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-1536x1189.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-2048x1585.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-1920x1486.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-1440x1114.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-1200x929.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-760x588.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-480x371.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-320x248.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-160x124.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/11\/obypay-burger-fast-food-franchise-80x62.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 77.3828125%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/franchising-ristorante-guida-creazione-sviluppo\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Come creare un franchising: i passi fondamentali per il successo<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Sognate di trasformare la vostra idea in un franchising e di veder crescere la vostra attivit\u00e0? Questa guida vi accompagna passo dopo passo. Scoprite i passi essenziali per strutturare il vostro progetto, le chiavi per garantire il successo della vostra rete e gli errori da evitare. Con consigli pratici, esempi reali e suggerimenti tratti dall'esperienza dei franchisor, questa guida completa \u00e8 il vostro compagno per trasformare la vostra visione in realt\u00e0. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_franchise_outils_gestion_optimisation-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/it\/blog\/gestione-rete-franchising-digital-tools-da-adottare\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gestione di una rete in franchising: strumenti digitali da adottare<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Gestire una rete in franchising significa trovare il giusto equilibrio tra autonomia degli affiliati e coerenza del marchio. Tracciare le vendite, gestire gli ordini, fidelizzare i clienti, effettuare i pagamenti... Senza gli strumenti giusti, la gestione pu\u00f2 diventare rapidamente un problema, soprattutto nelle prime fasi di sviluppo.<br \/>\nQuali strumenti possono facilitare il coordinamento senza limitare gli affiliati? Come strutturare la rete semplificando la vita quotidiana di tutte le persone coinvolte? In questo articolo esaminiamo le soluzioni digitali essenziali per ottimizzare la gestione di pi\u00f9 sedi, migliorare l'efficienza operativa e garantire una crescita regolare, senza rendere il modello troppo rigido.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L'88 % degli affiliati utilizza gi\u00e0 strumenti digitali e il 77 % riferisce di un impatto positivo sulla propria attivit\u00e0. Ma questi strumenti devono essere scelti e integrati con attenzione. Scoprite i passaggi chiave per automatizzare con successo il vostro franchising ed evitare errori costosi.<\/p>","protected":false},"author":11,"featured_media":10010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,49,36,20,45,39,56],"post_sector":[60,52,42,55,43,61,51,44],"class_list":["post-10009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-commande-a-table","post_solution-menu-qr-code","post_solution-paiement-a-table","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/10009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/comments?post=10009"}],"version-history":[{"count":0,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/posts\/10009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media\/10010"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/media?parent=10009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/categories?post=10009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/tags?post=10009"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_solution?post=10009"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/it\/wp-json\/wp\/v2\/post_sector?post=10009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}