{"id":11685,"date":"2026-01-16T06:00:00","date_gmt":"2026-01-16T06:00:00","guid":{"rendered":"https:\/\/obypay.com\/?post_type=success_story&#038;p=11685"},"modified":"2026-01-16T08:26:10","modified_gmt":"2026-01-16T08:26:10","slug":"mangia-structurer-une-franchise-cuisine-italienne","status":"publish","type":"success_story","link":"https:\/\/obypay.com\/en\/success-stories\/mangia-structuring-franchise-italian-cuisine\/","title":{"rendered":"Mangia: structuring a franchise true to Italian heritage"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11685\" class=\"elementor elementor-11685\" data-elementor-post-type=\"success_story\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8db26 e-flex e-con-boxed e-con e-parent\" data-id=\"1b8db26\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db27e05 elementor-widget elementor-widget-article_body\" data-id=\"db27e05\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tMangia's challenge: to guarantee the same experience in every restaurant during the development phase.\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tObypay's strategy: laying the foundations for a replicable experience\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tThe results: a digital architecture that supports the brand vision\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg 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6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>At a time when Italian cuisine has just been declared a UNESCO World Heritage Site, <\/b><a href=\"https:\/\/www.mangia.fr\/\" target=\"_blank\" rel=\"noopener\"><b>Mangia<\/b><\/a><b> offers a culinary getaway without leaving the Paris region.<\/b><span style=\"font-weight: 400;\"> Four restaurants in the west and south of Paris, all driven by the same idea: keep it simple, tasty and true to Italian roots.<\/span><\/p><p class=\"small-txt font-regular\"><b>Mangia is the story of a desire to eat well and give pleasure.<\/b><span style=\"font-weight: 400;\"> The project originated with Renato, an engineer by trade, but driven by a tenacious passion for pizza. With the help of his partner Alexandra, he opened 2 locations, then structured a franchise around a family heritage passed on by his father: a taste for the right product and Italian know-how.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This attention to the product guides all their cooking: 48-hour-aged pizza dough, Italian cheeses and cured meats, fresh pasta and ravioli with homemade toppings, gelati made on the premises...<\/span><\/p><p class=\"small-txt font-regular\"><b>Today, Mangia is a franchise on a human scale, demanding in terms of quality and already well structured. <\/b><span style=\"font-weight: 400;\">This lays a solid foundation, before asking the right questions about organization and customer experience.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"video-rsp\">\n                    <iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ejz3R_lvN5Y\" \n            frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n            allowfullscreen loading=\"lazy\">\n        <\/iframe>\n    <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tMangia's challenge: to guarantee the same experience in every restaurant during the development phase.\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">At Mangia, consistency is a daily concern, and their lab is the best example of this.  Centralizing production, controlling recipes and guaranteeing the same quality on every plate, whatever the restaurant, is an integral part of their vision. <\/span><b>The same rigorous product standards logically imply the same rigorous experience.<\/b><\/p><p class=\"small-txt font-regular\"><b>The challenge was to offer the same customer experience in V\u00e9lizy, Antony, Montrouge and Palaiseau, with no differences from one establishment to another.<\/b><span style=\"font-weight: 400;\"> A fluid, clear and consistent experience, in line with the brand's DNA.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>This reflection is also part of a pivotal phase for Mangia. <\/b><span style=\"font-weight: 400;\">The franchise network is growing, and the team knows it: the more the network expands, the more difficult it becomes to harmonize a posteriori. <\/span><b>Structuring the experience now allows us to support the network's expansion without multiplying adjustments or complicating operations as new restaurants open.<\/b><\/p><p class=\"small-txt font-regular\"><b>Finally, Mangia was looking for a solution capable of supporting this trajectory over the long term.<\/b><span style=\"font-weight: 400;\"> An all-in-one solution for ordering, payment and loyalty, scalable enough to integrate with existing tools such as POS software, and robust enough to support brand rollout.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The challenge is both technical and strategic: to enable Mangia to grow without losing control over experience, with the same level of control as that already applied to product quality.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tObypay's strategy: laying the foundations for a replicable experience\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">To meet the challenges of consistency, control and growth for Mangia,<\/span><b> Obypay has deployed a common base capable of unifying the customer experience in all its restaurants,<\/b><span style=\"font-weight: 400;\"> while remaining easy for teams to manage and duplicable for franchise development.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Control terminals\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-scaled.jpg\" alt=\"ordering terminals in the mangia italian restaurant\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/IMG_0290-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">control terminals<\/span><\/a><span style=\"font-weight: 400;\"> play a central role in the Mangia experience. <\/span><b>They make it possible to offer the same order path in each establishment, with an identical interface, a similarly structured menu and common rules.<\/b><span style=\"font-weight: 400;\"> Customers can find their way around immediately, whatever the address, and take their time to choose without the hassle of queuing.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Connected to the <\/span><a href=\"https:\/\/obypay.com\/en\/partners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">point-of-sales software<\/span><\/a><span style=\"font-weight: 400;\">They are part of an architecture designed to be easily duplicated with each new opening, without calling existing processes into question.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Click &amp; Collect\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> complements this system by offering a practical alternative for customers in a hurry. Orders are placed in advance, and pick-up is quick, with no need for a checkout. <\/span><b>For Mangia, it's a way of attracting customers who wouldn't necessarily have queued in restaurants, especially during busy periods.<\/b><\/p><p class=\"small-txt font-regular\"><b>All Click &amp; Collect orders are centralized in the all-in-one solution and linked to the same ecosystem as other sales channels.<\/b><span style=\"font-weight: 400;\"> Teams process flows from a single environment, making it easier to track orders, anticipate peaks and organize production.<\/span><\/p><p class=\"small-txt font-regular\"><b>Mangia maintains optimal operational management, while developing new sales outlets that are easy to deploy and maintain in a growing network.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03.  Loyalty program with cashback\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty<\/span><\/a><span style=\"font-weight: 400;\"> is not an addition to the experience, but an integral part of it. <\/span><b>The cashback program rewards every purchase, regardless of the ordering channel used.<\/b><span style=\"font-weight: 400;\"> An order from a kiosk, Click &amp; Collect or via QR code feeds the same digital wallet.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-program-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>digital loyalty program<\/b><\/a><b> allows Mangia to build a <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>database<\/b><\/a><b> common to all plants.<\/b><span style=\"font-weight: 400;\"> Each interaction enriches a base shared by the entire network, offering a global vision of the customer base. This base becomes a lever for activation on several levels: from <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> national campaigns can be deployed at all points of sale, while local campaigns can be deployed in a particular restaurant, for example, to energize a quieter niche.<\/span><\/p><p class=\"small-txt font-regular\"><b>This makes loyalty a fully-fledged management tool, both centralized and flexible,<\/b><span style=\"font-weight: 400;\"> aligned with Mangia's desire to retain control of its customer relations as the franchise expands.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. QR Code to order and pay\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The QR code at the table completes the indoor tour.<\/b><span style=\"font-weight: 400;\"> It allows customers to <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">order<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-payment-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">set<\/span><\/a><span style=\"font-weight: 400;\"> from their phone, without having to wait for a cashier or waiter. For Mangia, it's a way of simplifying service highlights, such as weekend rushes, while leaving teams more time to concentrate on reception and front-of-house management.<\/span><\/p><p class=\"small-txt font-regular\"><b>It also provides operational flexibility.<\/b><span style=\"font-weight: 400;\"> Orders and payments are centralized, loyalty benefits are automatically applied, and the business remains clear for the teams.<\/span><b> The system does not create a separate route, but reinforces Mangia's ability to absorb flows while keeping the organization simple.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tThe results: a digital architecture that supports the brand vision\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>With Obypay solutions, Mangia now relies on a single platform to manage ordering, payment and loyalty in all its restaurants.<\/b><span style=\"font-weight: 400;\"> This common framework simplifies organization and secures deployment of the concept, without depending on multiple tools or heterogeneous local practices.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u2714 Flows are better distributed between the room, the cash desk and digital channels.<\/b><span style=\"font-weight: 400;\"> The operational workload is reduced during peak periods, allowing teams to focus more on service, hospitality and the quality of the restaurant experience.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u2714 Data from the various channels is fed into a common database for all restaurants.<\/b><span style=\"font-weight: 400;\"> Mangia can manage its business on a network-wide scale, deploy consistent national actions and, if necessary, activate local levers to support a specific outlet or niche.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Mangia now has a clear architecture capable of supporting the group's growth. Each solution fits in with the others, and is designed to last.<\/span><\/p><p class=\"small-txt font-regular\"><b>You are in the process of structuring your <\/b><a href=\"https:\/\/obypay.com\/en\/franchise\/\" target=\"_blank\" rel=\"noopener\"><b>franchise network<\/b><\/a><b> ? Do you have questions about multi-site management?<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Our team is there for you<\/span><\/a><span style=\"font-weight: 400;\"> to lay a solid foundation, adapted to your business model, and build a system capable of supporting your brand's growth.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-648113a elementor-widget elementor-widget-separator\" data-id=\"648113a\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":11698,"template":"","success_story_category":[29,31,28,62],"success_story_sector":[41],"class_list":["post-11685","success_story","type-success_story","status-publish","has-post-thumbnail","hentry","success_story_category-borne-de-commande","success_story_category-commande-a-table","success_story_category-menu-qr-code","success_story_category-programme-de-fidelite","success_story_sector-franchise"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story\/11685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/success_story"}],"version-history":[{"count":13,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story\/11685\/revisions"}],"predecessor-version":[{"id":11703,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story\/11685\/revisions\/11703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/11698"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=11685"}],"wp:term":[{"taxonomy":"success_story_category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story_category?post=11685"},{"taxonomy":"success_story_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story_sector?post=11685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}