{"id":11444,"date":"2025-12-11T10:23:52","date_gmt":"2025-12-11T10:23:52","guid":{"rendered":"https:\/\/obypay.com\/?post_type=success_story&#038;p=11444"},"modified":"2025-12-11T10:39:46","modified_gmt":"2025-12-11T10:39:46","slug":"mealy-par-michou-street-food-nee-du-voyage-et-portee-par-le-digital","status":"publish","type":"success_story","link":"https:\/\/obypay.com\/en\/success-stories\/mealy-by-michou-travel-inspired-street-food-powered-by-digital\/","title":{"rendered":"Mealy par Michou, street food born of travel and brought to you by digital technology"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11444\" class=\"elementor elementor-11444\" data-elementor-post-type=\"success_story\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8db26 e-flex e-con-boxed e-con e-parent\" data-id=\"1b8db26\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db27e05 elementor-widget elementor-widget-article_body\" data-id=\"db27e05\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tMealy's challenge: to reconcile immediate affluence, deployment and the multi-channel journey\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tObypay's strategy: building a common base to support growth\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tThe results: an effective operational model and a clear path for the network\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg 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6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Mealy was born in Bali, in between shooting on a film set. <\/span><b>Behind the project is star youtuber Michou, followed by over 10 million people,<\/b><span style=\"font-weight: 400;\"> who wants to offer accessible, generous street-food inspired by what he's tasted (and loved) around the world.<\/span><\/p><p class=\"small-txt font-regular\"><b>From Dakar to Mykonos, Santa Monica to Sydney, the brand slips into a sandwich the flavors that mark a journey. <\/b><span style=\"font-weight: 400;\">Each recipe has its starting point in a city and what it evokes.<\/span><\/p><p class=\"small-txt font-regular\"><b>And the gamble paid off.<\/b><span style=\"font-weight: 400;\"> The first restaurant opens in Amiens, Michou's home town, in 2024. Mealy will then open in Paris, Le Mans and Plan de Campagne, and is preparing other locations in Orl\u00e9ans, Lorient and Nantes, with the ambition of reaching 60 addresses within 5 years.<\/span><b> Rapid progress, supported by an effective concept and a mobilized community.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In the space of just one year, Mealy has established itself as one of the new players in the <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\"> to be followed closely.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"video-rsp\">\n                    <iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MXFLOn-223c\" \n            frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n            allowfullscreen loading=\"lazy\">\n        <\/iframe>\n    <\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tMealy's challenge: to reconcile immediate affluence, deployment and the multi-channel journey\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Mealy faces a situation rarely encountered by a young retailer: enormous visibility even before opening.<\/b><span style=\"font-weight: 400;\"> With an ultra-connected community of over 10 million people, every address is expected and tested from the moment of inauguration. We can't count on a gradual \"running-in\" period. <\/span><b>We need to absorb a large flow of traffic right away, with teams ready to go on the first shift.<\/b><\/p><p class=\"small-txt font-regular\"><b>This pressure requires us to go beyond the traditional organization of a sales outlet.<\/b><span style=\"font-weight: 400;\"> Mealy has to limit unnecessary handling, streamline movements at each workstation and create efficient processes, especially when the team is growing and needs to be trained in a rush.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Franchise development accentuates this need for a structured operational structure that's easy to pass on.<\/b><span style=\"font-weight: 400;\"> Mealy needs to structure a reproducible model, where each new outlet can be aligned with a common standard: order taking, flow management, internal communication, customer journey... Failing this, growth can produce the opposite effect, creating gaps between restaurants.<\/span><\/p><p class=\"small-txt font-regular\"><b>Added to this is a multi-channel strategy. Mealy wants to be present wherever its community consumes: on site, takeaway, delivery, Click &amp; Collect.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>A multi-channel offering opens Mealy up to a wider audience and captures more sales, but can quickly become a technical challenge if the flow is not properly absorbed.<\/b><span style=\"font-weight: 400;\"> Multi-channel creates value only if everything is automatically aligned and organized: up-to-date menus, stocks, orders sent to the kitchen in the right order, and a stable cadence even at peak times.<\/span><\/p><p class=\"small-txt font-regular\"><b>Mealy must therefore combine 3 parallel dynamics: immediate traffic, rapid franchise development and a multi-channel model that must function as a single environment.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tObypay's strategy: building a common base to support growth\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>To support Mealy in its development, Obypay has deployed 3 tools to absorb the influx and provide a framework for multi-site management.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 01. Control terminals\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><b>terminals<\/b><\/a><b> quickly become a key support in Mealy's organization.<\/b><span style=\"font-weight: 400;\"> They handle a large proportion of orders, take the strain off cashiering, and help to keep a steady flow right from the opening, even when the queue starts up before the service begins.<\/span><\/p><p class=\"small-txt font-regular\"><b>They also enhance the brand universe: visuals, recipes, strong graphic identity.<\/b><span style=\"font-weight: 400;\"> The experience is consistent from one restaurant to the next, which helps to build a standard, especially in a phase of rapid development.<\/span><\/p><p class=\"small-txt font-regular\"><b>For teams, it's a fixed point of reference. Bollards limit handling, reduce errors and enable new team members to be trained more quickly. <\/b><span style=\"font-weight: 400;\">And because they are directly linked to the kitchen, they guarantee stable organization, even during peak periods.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy.png\" alt=\"Obypay ordering terminal at Mealy fast food restaurant\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy.png 1358w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-248x300.png 248w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-846x1024.png 846w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-768x930.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-1269x1536.png 1269w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-10x12.png 10w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-1200x1453.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-760x920.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-480x581.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-320x387.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-160x194.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/borne-mealy-80x97.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 121.06038291605%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 02. Loyalty program\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With Michou's visibility, Mealy benefits from a significant advantage: a massive influx of visitors on the opening night, driven by a young, committed community. <\/span><b>It's an opportunity not to be missed to create a direct link between the customer and Mealy, and to ensure that the second visit is for the brand, not just to see \"Michou's restaurant\".<\/b><\/p><p class=\"small-txt font-regular\"><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> captures this craze from the very first order.<\/b><span style=\"font-weight: 400;\"> Customers enter the Mealy world straight away, with an itinerary specially designed for the <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/generation-z-restaurant-4-truths-to-understand-your-future-customers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gen Z<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>This is what allows us to transform the influx of visitors linked to the designer's reputation into <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>customer base<\/b><\/a><b> committed to Mealy. A real advantage for supporting new openings and structuring the network as it grows.<\/b><\/p><p class=\"small-txt font-regular\"><b>The loyalty program becomes a management tool, and also opens the way for <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>targeted campaigns<\/b><\/a><b>adapted to a young and volatile audience:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/features\/automated-scenarios-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follow-up with customers<\/span><\/a><span style=\"font-weight: 400;\"> who have not been back for some time<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/features\/promo-code-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">push offers<\/span><\/a><span style=\"font-weight: 400;\"> linked to a featured destination<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c create local campaigns for new openings<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c test ideas (limited editions, collaborations, events) on specific customer segments<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Whatever the city, the customer finds the same route and the same advantages. <\/span><b>This is a strong point for a brand that is expanding into franchising, and a powerful argument for potential franchisees.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Click &amp; Collect\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b> completes Mealy's multi-channel offering.<\/b><span style=\"font-weight: 400;\"> It meets the needs of Gen Z (busy, mobile and used to online ordering).<\/span><\/p><p class=\"small-txt font-regular\"><b>For Mealy, the benefits are twofold.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c On the one hand, this captures sales that would have been lost for lack of an acceptable wait.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c On the other hand, Click &amp; Collect enables flows to be distributed over several entry points while remaining in a single management environment. Orders arrive in the same system as those for kiosks or delivery, avoiding time lags between preparation, collection and dispatch.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In a phase of rapid development, Click &amp; Collect is becoming a real balancing point.<\/span><b> It's equally suited to high-traffic areas and compact restaurants, where a long line that stretches out (even briefly) can be enough to drive some customers away.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Like other channels, Click &amp; Collect automatically feeds the <\/b><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-program-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Each pick-up becomes an opportunity to maintain the link with the customer and strengthen Mealy's foothold, regardless of how the order is placed.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tThe results: an effective operational model and a clear path for the network\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>\u2714 Deploying the kiosks changed the day-to-day life of our teams from the very first weeks.<\/b><span style=\"font-weight: 400;\"> In a concept like Mealy, where the queue forms before opening, they absorb a large part of the flow without putting pressure on the counter. Teams spend less time taking orders and more time keeping up with the pace in the kitchen, which remains decisive with young customers who expect speed and clarity.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u2714 This stability also helps to train faster.<\/b><span style=\"font-weight: 400;\"> Teams often rotate during opening hours, and having a clear, identical order path from one restaurant to the next reduces the adjustment period.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>\u2714 In the kitchen, centralized flow provides a real gain.<\/b><span style=\"font-weight: 400;\"> Orders arrive in the right order, shipments are regular and teams are not dependent on several separate systems (room, takeaway, Click &amp; Collect).&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>\u2714 The loyalty program, launched from the very first service, allows Mealy to capitalize immediately on its natural affluence.<\/b><span style=\"font-weight: 400;\"> The first visitors (often for Michou) enter the Mealy ecosystem and are identified, recontactable and re-engageable. New openings in turn benefit from this base, giving a real advantage in such a rapid roll-out.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u2714 Click &amp; Collect plays a key role in busy addresses like Paris.<\/b><span style=\"font-weight: 400;\"> It captures a portion of the orders without saturating the room, and offers a path aligned with the uses of Gen Z, which remains reluctant to wait. The flow is better distributed, helping to maintain a consistent experience from one restaurant to the next, even when the configuration or surface changes.<\/span><\/p><p class=\"small-txt font-regular\"><b>Thanks to Obypay's all-in-one solution, Mealy has structured a stable model that is easy to replicate. <\/b><span style=\"font-weight: 400;\">An indispensable foundation as the brand prepares for large-scale deployment.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\"Obypay's strong point is real autonomy and a great deal of responsiveness.\"\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Myl\u00e8ne,<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">National QHSSE &amp; Administrative Manager<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Are you entering a multi-site phase?<\/b><span style=\"font-weight: 400;\"> Obypay already supports networks such as <\/span><a href=\"https:\/\/obypay.com\/en\/success-stories\/3-brasseurs-loyalty-program-pay-qr-code\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3 Brewers<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/success-stories\/krispy-kreme\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Krispy Kreme<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/obypay.com\/en\/success-stories\/beers-corner-customer-service-core-franchise-development\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Beer's Corner<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Let's talk about your next openings.<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-648113a elementor-widget elementor-widget-separator\" data-id=\"648113a\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":11445,"template":"","success_story_category":[29,27,11,62],"success_story_sector":[26],"class_list":["post-11444","success_story","type-success_story","status-publish","has-post-thumbnail","hentry","success_story_category-borne-de-commande","success_story_category-click-collect","success_story_category-fast-food","success_story_category-programme-de-fidelite","success_story_sector-fast-food"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story\/11444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/success_story"}],"version-history":[{"count":19,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story\/11444\/revisions"}],"predecessor-version":[{"id":11472,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story\/11444\/revisions\/11472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/11445"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=11444"}],"wp:term":[{"taxonomy":"success_story_category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story_category?post=11444"},{"taxonomy":"success_story_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/success_story_sector?post=11444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}