{"id":8994,"date":"2024-12-27T06:00:00","date_gmt":"2024-12-27T06:00:00","guid":{"rendered":"https:\/\/obypay.com\/?p=8994"},"modified":"2024-12-23T13:59:12","modified_gmt":"2024-12-23T13:59:12","slug":"strategies-fidelisation-client-restaurant-emails-sms","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/customer-retention-strategies-emails-sms\/","title":{"rendered":"Creating a post-purchase bond: the keys to customer loyalty in the foodservice industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8994\" class=\"elementor elementor-8994\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope \n\t\t\t\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Succ\u00e8s Clients<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope \n\t\t\t\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tSommaire\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tExploitez vos donn\u00e9es pour cr\u00e9er des interactions sur-mesure\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tAutomatisez vos campagnes e-mails et SMS pour engager vos clients\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tNos 7 astuces pour maximiser l\u2019impact de vos campagnes\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t Cr\u00e9er du lien apr\u00e8s l\u2019achat, la strat\u00e9gie gagnante\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tPartager l'article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Votre client vient de quitter votre restaurant, tout sourire, apr&egrave;s s&rsquo;&ecirc;tre inscrit &agrave; votre <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/programme-de-fidelite-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programme de fid&eacute;lit&eacute;<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Bonne nouvelle ? Absolument. Mais ne criez pas victoire trop vite : <\/span><b>l&rsquo;inscription n&rsquo;est que le d&eacute;but.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Saviez-vous qu&rsquo;en moyenne, <\/span><a href=\"https:\/\/www.observatoire-fidelite.com\/barometre-de-la-fidelite\" target=\"_blank\" rel=\"noopener\"><b>les Fran&ccedil;ais sont inscrits &agrave; 7 programmes de fid&eacute;lit&eacute;<\/b><\/a><b>, mais n&rsquo;en utilisent r&eacute;ellement qu'un ou deux?&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La question est donc : <\/span><b>comment transformer cette inscription en visites r&eacute;guli&egrave;res ? <\/b><span style=\"font-weight: 400;\">Maintenant que vous avez ses coordonn&eacute;es, c&rsquo;est &agrave; vous de jouer.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Votre mission : lui donner une bonne raison de revenir gr&acirc;ce &agrave; des messages &agrave; forte valeur.<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On vous montre comment faire, &eacute;tape par &eacute;tape.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tExploitez vos donn\u00e9es pour cr\u00e9er des interactions sur-mesure\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous avez d&eacute;j&agrave; r&eacute;cup&eacute;r&eacute; les coordonn&eacute;es de vos clients : e-mail, num&eacute;ro de t&eacute;l&eacute;phone, date d&rsquo;anniversaire&hellip; C&rsquo;est une excellente base pour construire des relations personnalis&eacute;es. Mais attention, tout repose sur la mani&egrave;re dont vous utilisez ces donn&eacute;es.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour toucher vos clients avec des messages qui les int&eacute;ressent vraiment,<\/span><b> tout commence par une segmentation efficace de votre <\/b><a href=\"https:\/\/obypay.com\/fidelisation\/base-clients-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>base de donn&eacute;es<\/b><\/a><b>.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><b>Pourquoi ?<\/b><span style=\"font-weight: 400;\"> Car tous vos clients ne sont pas au m&ecirc;me stade de leur relation avec votre restaurant. Comprendre leurs besoins et leurs attentes est la cl&eacute; pour cr&eacute;er des <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/campagnes-marketing-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagnes marketing<\/span><\/a><span style=\"font-weight: 400;\"> qui r&eacute;sonnent.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Voici quelques id&eacute;es de segments simples mais puissants :<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>&#10140; Les nouveaux clients :<\/b><span style=\"font-weight: 400;\"> accueillez-les avec un e-mail de bienvenue qui donne envie de revenir.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>&#10140; Les clients r&eacute;guliers :<\/b><span style=\"font-weight: 400;\"> remerciez-les pour leur fid&eacute;lit&eacute; avec des avantages exclusifs.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; Les clients inactifs :<\/b><span style=\"font-weight: 400;\"> relancez ceux qui ne sont pas venus depuis un moment avec une offre pour les convaincre de revenir.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une segmentation bien pens&eacute;e vous permet d&rsquo;envoyer des messages pertinents et engageants, adapt&eacute;s &agrave; chaque groupe.<br><br><\/span><b>Envie d&rsquo;aller plus loin ?<\/b><span style=\"font-weight: 400;\"> Vous voulez optimiser votre segmentation et d&eacute;couvrir d&rsquo;autres fa&ccedil;ons d&rsquo;organiser votre base de donn&eacute;es ? <\/span><a href=\"https:\/\/obypay.com\/blog\/segmentation-base-donnees-clients-fidelisation\/\" target=\"_blank\" rel=\"noopener\"><b>Consultez notre article de blog d&eacute;di&eacute;<\/b><\/a><b>.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAutomatisez vos campagnes e-mails et SMS pour engager vos clients\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/campagnes-marketing-restaurant\/\"><span style=\"font-weight: 400;\">e-mails et SMS<\/span><\/a><span style=\"font-weight: 400;\"> sont des outils puissants pour fid&eacute;liser vos clients, mais <\/span><b>leur efficacit&eacute; repose sur la r&eacute;gularit&eacute; et la pertinence.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L&rsquo;automatisation vous permet de rester pr&eacute;sent sans effort, en envoyant <\/span><b>le bon message au bon moment.&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><b>R&eacute;sultat :<\/b><span style=\"font-weight: 400;\"> une communication fluide, personnalis&eacute;e et efficace qui incite vos clients &agrave; revenir.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tMessages de bienvenue : faites une bonne premi\u00e8re impression\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un client qui s&rsquo;inscrit &agrave; votre programme de fid&eacute;lit&eacute; doit se sentir attendu. Un message de bienvenue personnalis&eacute; pose les bases d&rsquo;une relation durable.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Pourquoi l&rsquo;automatiser ?<\/b><span style=\"font-weight: 400;\"> Chaque nouveau client re&ccedil;oit imm&eacute;diatement une attention particuli&egrave;re, sans action suppl&eacute;mentaire de votre part.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Exemples de contenus :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; E-mail : <\/span><span style=\"font-weight: 400;\">\"Bienvenue chez [Nom du restaurant] ! Profitez de -10 % sur votre prochaine visite avant [date]. On a h&acirc;te de vous revoir !\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; SMS : <\/span><span style=\"font-weight: 400;\">\"Bienvenue chez [Nom du restaurant] ! 10 % offert sur votre prochaine commande. &Agrave; bient&ocirc;t !\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Les b&eacute;n&eacute;fices pour votre restaurant :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous posez les bases d&rsquo;une relation client positive d&egrave;s le premier contact.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous valorisez le client en lui montrant qu&rsquo;il est imm&eacute;diatement pris en compte.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous d&eacute;marquez votre &eacute;tablissement gr&acirc;ce &agrave; une communication professionnelle et personnalis&eacute;e.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tRelances des clients inactifs : ramenez-les dans la boucle\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un client qui ne revient pas depuis un moment peut simplement vous avoir oubli&eacute;. Une relance bien pens&eacute;e et automatis&eacute;e peut raviver son int&eacute;r&ecirc;t et l&rsquo;inciter &agrave; revenir.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Pourquoi l&rsquo;automatiser ?<\/b><span style=\"font-weight: 400;\"> Programmez des rappels apr&egrave;s 30, 60 ou 90 jours d&rsquo;inactivit&eacute;. Vous &ecirc;tes s&ucirc;r que chaque client inactif re&ccedil;oit un rappel au moment opportun, sans effort manuel.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Exemples de contenus :<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; E-mail : <\/span><span style=\"font-weight: 400;\">Vous nous manquez, [Pr&eacute;nom] ! Pour votre retour, un dessert offert avec votre menu cette semaine.<\/span><span style=\"font-weight: 400;\">\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; SMS : \"<\/span><span style=\"font-weight: 400;\">&Ccedil;a fait un moment ! Revenez vite, un dessert offert pour votre retour cette semaine.<\/span><span style=\"font-weight: 400;\">\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Les b&eacute;n&eacute;fices pour votre restaurant :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous r&eacute;duisez le co&ucirc;t d&rsquo;acquisition client en capitalisant sur des habitu&eacute;s.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous identifiez les segments les plus sensibles aux offres promotionnelles pour optimiser vos futures campagnes.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous am&eacute;liorez l&rsquo;exp&eacute;rience client en lui proposant une attention personnalis&eacute;e lorsqu&rsquo;il se sent oubli&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Promotions cibl\u00e9es : boostez vos ventes sans effort\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les promotions personnalis&eacute;es motivent vos clients &agrave; revenir, surtout si elles s&rsquo;adaptent &agrave; leurs pr&eacute;f&eacute;rences ou habitudes.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Pourquoi l&rsquo;automatiser ? <\/b><span style=\"font-weight: 400;\">Planifiez des promotions r&eacute;guli&egrave;res ou saisonni&egrave;res sans y penser. Les clients re&ccedil;oivent des offres pertinentes automatiquement.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Exemples de contenus :<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; E-mail : &rdquo;<\/span><span style=\"font-weight: 400;\">Cette semaine, profitez de -15 % sur votre burger pr&eacute;f&eacute;r&eacute;. Commandez vite, l&rsquo;offre se termine dimanche soir.<\/span><span style=\"font-weight: 400;\">&rdquo;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; SMS : \"<\/span><span style=\"font-weight: 400;\">Votre burger pr&eacute;f&eacute;r&eacute; est &agrave; -15 % cette semaine. On vous garde une table ?<\/span><span style=\"font-weight: 400;\">\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Les b&eacute;n&eacute;fices pour votre restaurant :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous augmentez le panier moyen en incitant les clients &agrave; essayer des nouveaut&eacute;s ou des options premium.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous cr&eacute;ez un sentiment d&rsquo;exclusivit&eacute;, renfor&ccedil;ant ainsi l&rsquo;attachement au restaurant.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous testez la popularit&eacute; de certains plats ou concepts pour ajuster votre menu.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tDemande d\u2019avis client : transformez vos clients en ambassadeurs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/avis-client\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">avis clients<\/span><\/a><span style=\"font-weight: 400;\"> renforcent votre cr&eacute;dibilit&eacute; et vous aident &agrave; attirer de nouveaux clients.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Pourquoi l&rsquo;automatiser ? <\/b><span style=\"font-weight: 400;\">Chaque client est sollicit&eacute; syst&eacute;matiquement apr&egrave;s sa visite, augmentant vos chances d&rsquo;obtenir des avis positifs, que vous pourrez orienter vers <\/span><a href=\"https:\/\/obypay.com\/blog\/guide-optimisation-google-my-business-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">votre page Google Business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Exemples de contenus :<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; E-mail : Merci pour votre visite ! Si vous avez aim&eacute;, laissez-nous un avis ici [lien]. Sinon, dites-le-nous ici [formulaire priv&eacute;].<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; SMS : Merci pour votre visite ! Votre avis compte : notez-nous ici [lien]<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Les b&eacute;n&eacute;fices pour votre restaurant :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous renforcez la confiance des futurs clients gr&acirc;ce &agrave; une pr&eacute;sence active sur les plateformes d&rsquo;avis.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous transformez vos clients satisfaits en ambassadeurs de votre marque.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous anticipez les insatisfactions en prenant rapidement en charge les retours n&eacute;gatifs.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Invitations sp\u00e9ciales pour les \u00e9v\u00e8nements : Cr\u00e9ez des rendez-vous m\u00e9morables\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les soir&eacute;es sp&eacute;ciales, d&eacute;gustations ou lancements de nouveaux plats sont une opportunit&eacute; de renforcer votre lien avec vos clients.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Pourquoi l&rsquo;automatiser ? <\/b><span style=\"font-weight: 400;\">Planifiez vos invitations en amont et concentrez-vous sur l&rsquo;organisation de l&rsquo;&eacute;v&eacute;nement.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Exemples de contenus :<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; E-mail : <\/span><span style=\"font-weight: 400;\">\"Vendredi soir, rejoignez-nous pour une d&eacute;gustation exclusive de notre nouveau menu. R&eacute;servez vite, places limit&eacute;es !\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; SMS : <\/span><span style=\"font-weight: 400;\">\"Vendredi, soir&eacute;e d&eacute;gustation chez [Nom du restaurant]. R&eacute;servez votre place ici [lien].\"<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Les b&eacute;n&eacute;fices pour votre restaurant :&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous g&eacute;n&eacute;rez de nouvelles opportunit&eacute;s de bouche-&agrave;-oreille gr&acirc;ce &agrave; des exp&eacute;riences exclusives.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous attirez un public nouveau en rendant votre restaurant plus visible et dynamique.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Vous cr&eacute;ez une raison tangible de visiter votre &eacute;tablissement en dehors des repas habituels.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-scaled.jpg\" alt=\"La photo montre une personne qui utilise son smartphone, tapant sur le clavier pour remplir un formulaire.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_automatisation_campagnes_marketing-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tNos 7 astuces pour maximiser l\u2019impact de vos campagnes\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Personnalisez vos messages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L'automatisation ne doit pas rimer avec impersonnalit&eacute;. Les clients appr&eacute;cient un message qui semble sp&eacute;cialement con&ccedil;u pour eux.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 02. Segmentez pour mieux cibler\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Tous vos clients n&rsquo;ont pas les m&ecirc;mes besoins ni les m&ecirc;mes attentes. Utilisez vos donn&eacute;es pour les classer en groupes coh&eacute;rents et envoyer des messages adapt&eacute;s &agrave; chacun.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Cr\u00e9ez des appels \u00e0 l\u2019action clairs et engageants\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Chaque campagne doit inviter vos clients &agrave; effectuer une action pr&eacute;cise, qu&rsquo;il s&rsquo;agisse de r&eacute;server une table, passer commande ou laisser un avis.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 04. Optimisez le timing de vos envois\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Envoyer vos messages au bon moment est essentiel pour maximiser leur impact.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 05. Testez, analysez et ajustez\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Chaque restaurant est unique, et ce qui fonctionne pour l&rsquo;un peut ne pas &ecirc;tre aussi efficace pour un autre.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t06. Variez vos contenus\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ne r&eacute;p&eacute;tez pas toujours le m&ecirc;me type de message. Alternez entre des promotions, des invitations &agrave; des &eacute;v&eacute;nements, des contenus informatifs ou des messages plus personnels.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 07. Respectez la fr\u00e9quence d\u2019envoi\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Inonder vos clients de messages peut rapidement les agacer et les pousser &agrave; se d&eacute;sabonner.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Cr\u00e9er du lien apr\u00e8s l\u2019achat, la strat\u00e9gie gagnante\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un lien fort avec vos clients se construit d&egrave;s maintenant.<\/b><span style=\"font-weight: 400;\"> Besoin d&rsquo;aide pour optimiser votre strat&eacute;gie ? <\/span><a href=\"https:\/\/obypay.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contactez notre &eacute;quipe<\/span><\/a><span style=\"font-weight: 400;\">, on est l&agrave; pour vous accompagner.<\/span><\/p>\n<p class=\"small-txt font-regular\">D&eacute;couvrez aussi ces articles pour aller plus loin :<\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/blog\/email-marketing-franchise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comment utiliser l&rsquo;email marketing pour un r&eacute;seau de franchises ?<\/span><\/a><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/blog\/10-exemples-email-restauration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10 exemples d&rsquo;emails restauration pour s&rsquo;inspirer<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tL\u2019avenir appartient \u00e0 ceux qui \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tfid\u00e9lisent durablement\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(surtout \u00e0 nos c\u00f4t\u00e9s)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/contact\/\" class=\"btn btn--solid-white\">\n\tObtenir plus d'infos\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">nos autres articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/blog\/\" class=\"btn btn--orange\">\n\ttoutes les ressources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png 1424w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-300x211.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1024x719.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-768x539.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1200x843.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-760x534.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-480x337.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-320x225.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-160x112.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-80x56.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 70.224719101124%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/10-email-templates-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">10 exemples d\u2019email Restauration pour s\u2019inspirer<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous avez l\u2019adresse mail de vos clients, et vous avez le logiciel adapt\u00e9 pour leur envoyer des messages mais vous ne savez pas quoi leur dire ? Dans cet article, nous vous donner 10 id\u00e9es d'email de fid\u00e9lit\u00e9 pour vos clients. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png 1500w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-300x130.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1024x444.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-768x333.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-18x8.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1440x624.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1200x520.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-760x329.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-480x208.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-320x139.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-160x69.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-80x35.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 43.333333333333%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/7-original-ideas-customer-loyalty-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Fid\u00e9lisation client : 7 id\u00e9es originales pour votre restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Pour les restaurateurs comme pour tous les commer\u00e7ants, la fid\u00e9lisation client est le nerf de la guerre. Comment faire en sorte que vos clients reviennent<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1-2-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/email-marketing-franchise-network\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Comment utiliser l\u2019email marketing pour un r\u00e9seau de franchises ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>L\u2019email marketing est l\u2019un des piliers d\u2019une bonne strat\u00e9gie digitale : modulable et flexible, c'est un outil puissant pour les r\u00e9seaux de franchises.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-300x106.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1024x361.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-768x271.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1536x541.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-2048x722.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-18x6.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1920x677.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1440x507.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-1200x423.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-760x268.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-480x169.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-320x113.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-160x56.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/pexels-igor-starkov-233202-791810-80x28.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 35.234375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/14-marketing-ideas-for-your-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">14 id\u00e9es marketing pour son restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Une bonne strat\u00e9gie marketing permet d'attirer de nouveaux clients, d'augmenter les ventes et de fid\u00e9liser la client\u00e8le. Mais, quand on est restaurateur, ce n\u2019est pas toujours facile de savoir quelles actions marketing mettre en place.<br \/>\nPar o\u00f9 commencer ? O\u00f9 trouver le temps de s\u2019en occuper ? Comment s\u2019y prendre quand on y conna\u00eet rien ?<br \/>\nRassurez-vous, faire du marketing pour son restaurant, ce n\u2019est pas si sorcier.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-300x190.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1024x649.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-768x487.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1536x973.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-2048x1297.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1920x1216.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1440x912.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-1200x760.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-760x481.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-480x304.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-320x203.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-160x101.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/restaurant-obypay-80x51.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 63.359375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-increase-frequentation\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">10 id\u00e9es pour augmenter la fr\u00e9quentation de son restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Dans le secteur de la restauration, il est devenu essentiel de se d\u00e9marquer pour attirer et fid\u00e9liser la client\u00e8le. Cet article vous pr\u00e9sente 10 id\u00e9es pratiques pour augmenter la fr\u00e9quentation de votre restaurant, de l'int\u00e9gration d'outils digitaux comme les QR codes et bornes de commande, \u00e0 l'organisation d'\u00e9v\u00e9nements en passant par l'optimisation de votre visibilit\u00e9 en ligne. D\u00e9couvrez comment ces initiatives peuvent transformer l'exp\u00e9rience client et booster vos ventes.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do you think a customer enrolled in your loyalty program is bound to come back? Think again! With an average of 7 programs per customer, only 1 or 2 really grab their attention. Don't let your chance go to waste... Discover effective strategies for turning your registered customers into loyal regulars. Click now and boost your restaurant today!<\/p>","protected":false},"author":11,"featured_media":8995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[48,53,49,39,63],"post_sector":[60,52,54,42,55,43,61,44],"class_list":["post-8994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-avis-clients","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-programme-de-fidelite","post_solution-recolte-davis-google","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/8994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=8994"}],"version-history":[{"count":0,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/8994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/8995"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=8994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=8994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=8994"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=8994"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=8994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}