{"id":6703,"date":"2024-06-26T15:20:13","date_gmt":"2024-06-26T15:20:13","guid":{"rendered":"https:\/\/obypay.com\/?p=6703"},"modified":"2024-06-27T15:18:07","modified_gmt":"2024-06-27T15:18:07","slug":"enjeux-digital-reseau-franchise","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/digital-challenges-franchise-network\/","title":{"rendered":"Digital challenges for franchise networks"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6703\" class=\"elementor elementor-6703\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tCRM: the cornerstone of a sound digital strategy\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCentralized reporting to analyze your performance\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tNationwide marketing campaigns... or targeted by establishment\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tDigital loyalty: a single loyalty card valid in all your establishments\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tDigital ordering, a tool for increasing the average shopping basket\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tDematerialized payment, a business gas pedal for franchises\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-7\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tOmnichannelity at the heart of franchise network strategy\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-8\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tOpinions and feedback every time you visit one of your establishments\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-9\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tOptimized inventory management\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-10\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tThe challenge of integrating your digital solutions\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-11\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tEssential: training for teams and franchisees\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-12\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tObypay, the digital partner of franchise networks\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 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4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Restaurant franchising is a fast-changing market, thanks in no small part to digital technology.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.franchise-fff.com\/wp-content\/uploads\/2023\/11\/19e-enquete-de-la-franchise-banque-populaire.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">19th Banque Populaire Annual Survey 2023<\/span><\/a><span style=\"font-weight: 400;\">98% of franchisors say they have invested in digital technology.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And it's no coincidence.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Collecting data, automating processes, personalizing the customer experience... The potential of digital for franchise networks is enormous.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Digitizing their business has become essential because it allows them to :&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer a standardized customer experience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be more competitive<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More efficient customer relationship management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exploit more business opportunities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinate franchisee management<\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In this comprehensive guide, discover the best practices for integrating digital into your franchise activity and propelling your business forward.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCRM: the cornerstone of a sound digital strategy\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With establishments scattered all over the country, managing customer relations in a franchise network is often a headache.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And yet, customer knowledge is the sinews of war. It's even what can make the difference with the competition.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Thanks to digital technology, you can collect customer data in real time, then analyze it to better understand your customers' profiles, buying behavior and expectations.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">To build up this customer knowledge, it is essential to implement a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">database<\/span><\/a><span style=\"font-weight: 400;\"> often referred to as CRM (Customer Relationship Management).&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">CRM is in fact a software solution that enables you to centralize data and interactions with your customers across all your establishments, all within a single database.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This gives you one-stop access to information such as :&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer first and last names<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact details such as e-mail address or cell phone number<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possibly their date of birth if you have asked them for this information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The frequency of their visits to your franchise network<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average amount spent<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most popular products<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">...etc<\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With a CRM, the possibilities are endless!&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The volume of data accessible depends, of course, on the type of data collected.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With all this information, you'll be able to analyze your franchise network's performance in real time.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCentralized reporting to analyze your performance\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Consolidating data in a single database not only gives you an overview of your network's performance, but also enables you to carry out a more detailed analysis. <\/span><b>detailed analysis<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">So you can :&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breakdown sales by establishment.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare results for each outlet.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the products that perform best or, on the contrary, those that should be removed from the menu.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand trends in footfall for each establishment, according to time of day, day of week, season...<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify best practices in certain establishments, to be replicated in other restaurants lagging behind.<\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">All these lessons are invaluable, because they are real decision-making tools.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And that's not all!<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With digital technology, you can also centralize the management of your marketing campaigns, again with the help of data.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tNationwide marketing campaigns... or targeted by establishment\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital marketing campaign management tools<\/span><\/a><span style=\"font-weight: 400;\"> are a real boon for franchise networks.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">They enable us to send direct, personalized communications, without relying solely on advertising or social networks.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Integrated with CRM, these solutions enable you to send SMS or email messages to all your customers or selected targets, in just a few clicks.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Using data analysis in your CRM, you can <\/span><b>create customer segments<\/b><span style=\"font-weight: 400;\"> according to the criteria of your choice, such as :&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geographical area - particularly useful for your franchisees!<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The date of the last visit - a useful tool for recontacting less loyal customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average ticket value - ideal for rewarding high-volume buyers.<\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This customer segmentation enables you to send targeted and therefore more relevant messages.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing.png\" alt=\"Email marketing for franchises\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing.png 1351w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-300x275.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-1024x940.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-768x705.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-13x12.png 13w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-1200x1101.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-760x698.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-480x441.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-320x294.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-160x147.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Campagnes-Marketing-80x73.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 91.783863804589%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And to make your marketing campaigns even more effective, rely on the<\/span><b>marketing automation<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With this feature, you can program your campaigns to be generated automatically based on triggering events: birthday, recent visit, number of visits to your establishments...<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">These little touches create an extra element of surprise and strengthen your customers' attachment to your brand.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">For consistent communication, it's best to manage marketing campaigns at head office level. But you can also give your franchisees the opportunity to manage their own marketing campaigns for their local customers: it's a good way of reinforcing their autonomy, encouraging them to be proactive and avoiding frustration.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">To control your communication and brand image, prepare a set of email or SMS templates that your franchisees can personalize and adapt slightly.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSMS or Email?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Each communication medium has its advantages and disadvantages.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Email provides more complete and better illustrated content to showcase your brand, your new \u00e0 la carte products, etc., but its open rate rarely exceeds 30%.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If you're looking for inspiration for your franchisee network's email campaigns, check out <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/email-marketing-franchise-network\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our article with practical tips<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">SMS messages are shorter and more direct. Their open rate is 95%. They are read within 3 minutes of being sent, and the average click rate of an SMS is 36% (according to a <\/span><a href=\"https:\/\/pro.orange.fr\/lemag\/sms-marketing-bonne-ou-mauvaise-idee-CNT000001O5AtG.html#:~:text=Un%20chiffre%20qui%20s&#039;explique,sont%20ouverts%20par%20leurs%20destinataires.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Orange survey<\/span><\/a><span style=\"font-weight: 400;\"> on SMS marketing). <\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDigital loyalty: a single loyalty card valid in all your establishments\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Loyalty can also be managed 100% online.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Thanks to digital technology, you can offer your brand's customers a dematerialized loyalty card that they can store in their smartphone wallet.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Regardless of the sales channel used or the establishment visited, everything is recorded in the <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital loyalty card<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This is a huge advantage for the customer, who will preferably go to your chain of restaurants to accumulate points or unlock rewards.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And for you, it's a guarantee of customer loyalty throughout the country.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A unified loyalty program strengthens customer attachment to your brand and benefits all your franchisees.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8.png\" alt=\"\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8.png 880w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-300x282.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-768x721.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-13x12.png 13w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-760x713.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-480x451.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-320x300.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-160x150.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/03\/obypay-back-1-fs8-80x75.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 93.863636363636%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Another option: the <\/span><b>digital kitty<\/b><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It allows your franchise's customers to accumulate money in a virtual wallet for every order they place in one of your stores... and then spend it throughout your network (whatever the sales channel!).<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">To get as many people as possible to join your loyalty program or loyalty kitty, there's only one tip: communicate!<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Highlight the advantages of these devices on your website, social networks or newsletter. Prepare specific point-of-sale displays that your franchisees can install in their establishments: posters on the entrance door, near the cash desk, on the counter...<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In any case, the dematerialized loyalty card and digital kitty are inseparable from a CRM: through these points of contact with your customers, you automatically collect information which is then stored in your database. Provided your customers are able to identify themselves when ordering, paying or using their loyalty account, of course. Some service providers even offer the option of recharging digital kitty accounts at point-of-sale terminals.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Clever, isn't it?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Another channel for qualifying your customers and capitalizing on the power of digital: your order interface.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDigital ordering, a tool for increasing the average shopping basket\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">An increasing number of franchise networks are offering <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital control<\/span><\/a><span style=\"font-weight: 400;\"> in their restaurants:&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Via a QR Code menu on the tables, to be scanned with your smartphone<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On a <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Self ordering kiosk<\/span><\/a><span style=\"font-weight: 400;\"> interactive<\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Digital ordering offers many advantages for restaurant chains:&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced waiting time<\/b><span style=\"font-weight: 400;\"> for customers who are autonomous from the moment they enter the restaurant<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-saving<\/b><span style=\"font-weight: 400;\"> for staff, who no longer have to move from table to table to take orders&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product enhancement<\/b><span style=\"font-weight: 400;\"> through a digital menu illustrated with beautiful photos of your dishes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increase in average basket<\/b><span style=\"font-weight: 400;\"> thanks to automated product suggestions when ordering<\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Combine digital ordering with an online payment solution and you've got a win-win situation!<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDematerialized payment, a business gas pedal for franchises\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">As with digital ordering, customers can now pay the bill themselves, without having to wait for a waiter. Once again, this is a huge time-saver for your franchisees, who can turn tables faster.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On a stand-alone kiosk, payment is proposed at the end of the purchase and collected directly via the integrated payment terminal.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">To pay the bill at the table, simply scan the QR Code provided to access the bill on your smartphone and pay online.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-payment-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tabletop payment solutions<\/span><\/a><span style=\"font-weight: 400;\"> include practical features that make life easier for both franchisees and customers:&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible payment<\/b><span style=\"font-weight: 400;\"> Customers can pay all at once, divide equally, enter a fixed amount or pay only for their consumption.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choice of payment method <\/b><span style=\"font-weight: 400;\">: credit card of course, but also Apple Pay, Google Pay, luncheon vouchers...<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated tip<\/b><span style=\"font-weight: 400;\"> The tip amount is entered directly from the smartphone. Handy when you don't have any change!<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connection to cash register software<\/b><span> cash receipts are sent directly to the POS system.<\/span><\/li><\/ul>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tOmnichannelity at the heart of franchise network strategy\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Digital technology offers franchise networks a major growth lever with its solutions for <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> and Home Delivery.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This is obviously <\/span><b>a substantial income supplement <\/b><span style=\"font-weight: 400;\">for franchisees who are able to propose solutions.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The more options a customer has, the more likely they are to eat in your chain.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">These digital sales channels can be broadcast on the franchise website, on social networks, via the Google My Business page of each establishment, or even directly at the restaurant.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">For franchisees who don't wish to offer this service, digital technology once again makes it possible to manage each establishment differently.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Good to know: you don't have to use marketplaces or have your own fleet of delivery drivers to offer home delivery.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With the <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Delivery<\/span><\/a><span style=\"font-weight: 400;\">delivery service can even be <\/span><b>white-label<\/b><span style=\"font-weight: 400;\"> to win over even the most reluctant franchisees <\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1.webp\" alt=\"Person holding a phone and selecting a click-and-delivery schedule\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1.webp 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-300x274.webp 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-1024x937.webp 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-768x703.webp 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-1536x1405.webp 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-13x12.webp 13w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-1440x1318.webp 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-1200x1098.webp 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-760x695.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-480x439.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-320x293.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-160x146.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-service-livraison-click-delivery-fonctionnalite-photo-1-80x73.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 91.510416666667%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Of course, we can't talk about omnichannel without mentioning the <strong>online reservation<\/strong>.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Centralized management of online reservations for all your outlets enables you to better manage your business, analyze \"no-shows\" and free up your franchisees' time. <\/span><span style=\"font-weight: 400;\">So make sure your cash register software can be properly integrated with an online booking service like Eat or The Fork.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tOpinions and feedback every time you visit one of your establishments\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Take the temperature at each of your franchisees.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Thanks to digital technology, you can <\/span><b>collect feedback <\/b><span style=\"font-weight: 400;\">just after online payment, for example.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Via a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automated mini-questionnaire<\/span><\/a><span style=\"font-weight: 400;\">You collect customer feedback at every point of sale.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This gives you a good barometer of satisfaction in your franchise network. You can easily identify the outlets that are improving your reputation... and those that are worsening it! You'll be able to redress the balance more effectively.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You'll also be able to more easily identify underlying trends on the levers for progress that will benefit your entire network.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In all cases, we suggest that you take the time to respond to all comments received, whether by e-mail or via Google Maps. Don't forget that your customers are looking for information about your establishments before they visit them. Good ratings and reviews increase your chances of attracting them.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tOptimized inventory management\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">No more stock-outs, food waste or costly surpluses!<\/span><\/p><p class=\"small-txt font-regular\">With automated inventory management, franchise networks can control their stocks as closely as possible, in real time, in all their outlets.<\/p><p class=\"small-txt font-regular\">Specialized solutions such as<a href=\"https:\/\/www.inpulse.ai\/?utm_campaign=partnership&amp;utm_medium=ebook&amp;utm_source=obypay\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/cgFdb04.na1.hs-sales-engage.com\/Ctc\/LU%2B23284\/cgFdb04\/Jl23gNv7W7lCdLW6lZ3kPN6493ZNXtZ5MVnXtx03K30SPW2gHSCG7YNY0zW10G_0y4d_FL4N77fXm_RpdVNW4rVRtZ2BC-wFN9d5XtnnrJt-W17DCQ82KkxdZVl9yP33snfC3W6pS7tM7lmmYCN6FdzTdh0H5kW5GqT5R5DCtwQW8-QYFb8knjTMW36ySDp7NvvzHW4-pVLZ2dFwBNW1FJDqY7BSbBdW2KtpQG2KXrGlW6vt42t5Sp7ZhW6-nVL_4G6zLLW9fm1nX36SfwgVmv43r6TQPj5W8f0nvG2MGFqrW6pRlz62qcTPmW4JQHcV3Skvf3f5wyCQK04&amp;source=gmail&amp;ust=1719579736256000&amp;usg=AOvVaw1P03Q88EMTZcBbDs9ZVK19\">Inpulse<\/a>&nbsp;use Artificial Intelligence to manage inventory, automate supplier orders and credit requests. By taking into account the many factors that impact business, such as the weather, school vacations, sporting events or public holidays, Inpulse enables managers to order what they need at the right time.<\/p><p class=\"small-txt font-regular\">This approach avoids stock-outs and limits losses, which have a direct impact on material costs, and guarantees greater profitability for each franchisee. No longer needing to wait until the end of the month to spot raw material price rises or unusual losses, they can react quickly and make better decisions thanks to AI.<\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's real peace of mind for franchise managers.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tThe challenge of integrating your digital solutions\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With a franchise network and a multiplicity of digital solutions, the challenge is to<\/span><b>interconnect<\/b><span style=\"font-weight: 400;\"> systems and facilities to ensure consistent management of your business.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It all starts with the choice of a <\/span><a href=\"https:\/\/obypay.com\/en\/partners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">point-of-sales software<\/span><\/a><span style=\"font-weight: 400;\"> adapted to managing a network of franchisees.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A single POS system for your entire network:<\/span><b> that's the secret of effective digitalization.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The cash register system must enable data to be fed back to head office, but also allow each site to manage its own business.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's not a question of everyone having access to all the information.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Make sure that the back-office, i.e. the management interface of your cash register software and digital solutions, allows for the following <\/span><b>differentiated rights management by user<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">What's more, your various digital tools need to be able to \"talk\" to each other to consolidate information and ensure data reliability: CRM, inventory management software, cash register system, online ordering solution, order terminals... etc.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Check that your solutions are integrated and that your data isn't lost in the wild... This is essential to guaranteeing the operational efficiency of your franchise network and the quality of your customer experience.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">That's why, after deploying a multitude of complex tools, many franchise networks have turned back to the complete Obypay solution.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tEssential: training for teams and franchisees\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The success of your digital transformation <\/span><a href=\"https:\/\/obypay.com\/en\/franchise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">franchise network<\/span><\/a><span style=\"font-weight: 400;\"> also depends on the adoption of these new solutions by your teams, and particularly by your franchisees.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The digitization of our business means that we need to <\/span><b>in-depth change in working methods<\/b><span style=\"font-weight: 400;\">. You need to understand how these solutions work, but not only that...<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Each franchisee has to embrace this digital transformation and appropriate the tools to get the most out of it. This is no easy task when the network comprises dozens of establishments spread across the country.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Here are a few practical tips to make sure you don't miss out:&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take advantage of your annual team-building events to get key messages across. Don't hesitate to educate and explain to your franchisees the advantages of managing their business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize initial training and ongoing support to \"get on board\" with the adventure.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask for feedback and listen to any difficulties you encounter.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your franchisees take over from their teams when it comes to learning how to use the tools.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get help from <\/span><span style=\"font-weight: 400;\">u<\/span><span style=\"font-weight: 400;\">n Dedicated Account Manager to support you over the long term<\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If these efforts seem important to you, tell yourself that <\/span><b>it's well worth the effort<\/b><span style=\"font-weight: 400;\"> !<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And, if you're feeling a little lost, call in the professionals in restaurant digitalization: they're used to it and will guide you step by step.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tObypay, the digital partner of franchise networks\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">As you can see, digital technology has become essential to the development of franchise networks.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Thanks to shared customer knowledge, it enables you to offer a harmonized, personalized experience at all your points of sale.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Centralized management of your offers, inventories and marketing campaigns enhances the efficiency of your network, while giving your franchisees autonomy.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">To support franchise networks in this digitization process, Obypay has developed a platform of complementary, customizable digital solutions combining :&nbsp;<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <strong>CRM<\/strong> powerful<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The management of <strong>marketing campaigns<\/strong> targeted and automated<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A tool for <strong>reporting<\/strong> complete&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A program of <strong>loyalty<\/strong> digital multi-site<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visit <strong>ordering and payment<\/strong> at the table<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From <strong>terminals<\/strong> control<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omnichannel ordering solutions with <strong>Click &amp; Collect<\/strong> and <strong>Click &amp; Delivery<\/strong><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <strong>back office<\/strong> centralized management of rights, menus and offers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L'<strong>menu heritage<\/strong><\/span><\/li><\/ul><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">What is menu inheritance?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This feature <\/span><span style=\"font-weight: 400;\">enables the franchisor to create a product catalog (the menu) and distribute it throughout the franchise network. In this way, the addition of a new product to the menu can be controlled directly from head office.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The Obypay platform integrates with the franchise network's cash register software for centralized management, with customization options for each establishment.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Many restaurant chains have already chosen Obypay to digitalize their franchise network, including Signorizza and Les 3 Brasseurs, <\/span><a href=\"https:\/\/obypay.com\/en\/success-stories\/krispy-kreme\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Krispy Kreme<\/span><\/a><span style=\"font-weight: 400;\">Mezzencore, Les Berthom, Flunch, Pizza Hut.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">What are you waiting for?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Find out more and get advice from an expert in franchise digitalization, <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">book a demo appointment<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tthe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tdigitalize their franchises\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" 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https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/how-to-take-orders\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Which order-taking system should you choose for your restaurant?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Order taking is one of the pillars of restaurant management. Choosing the right order-taking system is...<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png 1424w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-300x211.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1024x719.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-768x539.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-1200x843.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-760x534.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-480x337.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-320x225.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-160x112.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-80x56.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 70.224719101124%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/10-email-templates-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">10 examples of Restoration emails for inspiration<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>You've got your customers' e-mail addresses, and you've got the right software to send them messages, but you don't know what to say to them? In this article, we'll give you 10 loyalty email ideas for your customers. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse.jpg 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/04\/logiciel-de-caisse-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/how-to-choose-right-cash-register-software-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">The importance of choosing the right POS software for a restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>It's not always easy to choose the right POS software for your restaurant. Here are a few practical tips to help you decide.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1.jpg 1707w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.985354422964%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/7-good-reasons-to-switch-to-digital-menu\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">What are the advantages of digital menus in the restaurant business?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How and why should you offer a digital menu in your restaurant? In the wake of the health crisis, consumers have changed their eating habits.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Restaurant franchising is a fast-changing market, thanks in no small part to digital technology. Data collection, process automation, personalized customer experience... the potential of digital for franchise networks is enormous.<\/p>","protected":false},"author":4,"featured_media":6704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[56],"post_sector":[43],"class_list":["post-6703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-solutions-digitales","post_sector-franchise"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/6703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=6703"}],"version-history":[{"count":0,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/6703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/6704"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=6703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=6703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=6703"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=6703"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=6703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}