{"id":15407,"date":"2026-11-10T10:14:26","date_gmt":"2026-11-10T10:14:26","guid":{"rendered":"https:\/\/obypay.com\/?p=15407"},"modified":"2026-11-10T10:14:28","modified_gmt":"2026-11-10T10:14:28","slug":"coffee-shops-gouter-nouveau-brunch","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/coffee-shops-afternoon-snack-new-brunch\/","title":{"rendered":"Coffee shop : le go\u00fbter est-il le nouveau brunch ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15407\" class=\"elementor elementor-15407\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t Du tea time \u00e0 l\u2019afterwork, le go\u00fbter peut-il renouveler nos rendez-vous ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tOffre go\u00fbter : 5 id\u00e9es pour devenir le rendez-vous de l\u2019apr\u00e8s-midi \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tBrunch ou go\u00fbter, soyez au rendez-vous pour vos clients\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 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15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le go&ucirc;ter, une affaire d&rsquo;&eacute;coliers ? Certainement pas !&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les fran&ccedil;ais sont m&ecirc;me les champions du genre, avec <\/span><a href=\"https:\/\/www.opinion-way.com\/fr\/publications\/la-place-du-gouter-dans-la-vie-des-francais-2026-24357\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">55 % qui d&eacute;clarent prendre un go&ucirc;ter au moins une fois par semaine, et 90 % qui y voient un moment de d&eacute;tente.<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Si l&rsquo;afterwork et l&rsquo;happy hour sont identifi&eacute;s comme de vraies opportunit&eacute;s commerciales, le go&ucirc;ter est encore trop souvent trait&eacute; comme secondaire,<\/b><span style=\"font-weight: 400;\"> avec une timide formule boisson-cookie dans un coin du menu.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pourtant,<\/span><b> il y a un vrai cr&eacute;neau &agrave; prendre pour dynamiser l&rsquo;apr&egrave;s-midi<\/b><span style=\"font-weight: 400;\"> et r&eacute;pondre &agrave; l&rsquo;envie de sorties plus accessibles, sans attendre le week-end ni y consacrer toute une soir&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><b>D&eacute;couvrez 5 id&eacute;es pour faire de votre coffee shop le rendez-vous de l&rsquo;apr&egrave;s-midi.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Du tea time \u00e0 l\u2019afterwork, le go\u00fbter peut-il renouveler nos rendez-vous ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Qu&rsquo;ont en commun le brunch, le tea time et l&rsquo;afterwork ? Ce sont des rendez-vous dont on conna&icirc;t les codes avant m&ecirc;me de choisir une adresse.<\/b><span style=\"font-weight: 400;\"> Le brunch &eacute;voque les pancakes, l&agrave; o&ugrave; l&rsquo;afterwork marque la fin de la journ&eacute;e de travail. Quant au tea time, il promet une parenth&egrave;se un peu hors du temps. Les &eacute;tablissements de luxe l&rsquo;ont d&rsquo;ailleurs bien compris : p&acirc;tisseries de chef, boissons travaill&eacute;es, service soign&eacute;&hellip; Ils en font une exp&eacute;rience pour laquelle on se d&eacute;place.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le go&ucirc;ter poss&egrave;de lui aussi ses rep&egrave;res, mais ses codes restent plus ouverts.<\/b><span style=\"font-weight: 400;\"> Cette souplesse laisse aux <\/span><a href=\"https:\/\/obypay.com\/en\/bars-pubs-cafes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">coffee shops<\/span><\/a><span style=\"font-weight: 400;\"> la possibilit&eacute; de construire des propositions multiples.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; commencer par celle de se faire plaisir avec un budget ma&icirc;tris&eacute;.<\/b><span style=\"font-weight: 400;\"> Un brunch complet ou un tea time dans un bel &eacute;tablissement peut repr&eacute;senter une d&eacute;pense que l&rsquo;on r&eacute;serve &agrave; certaines occasions. <\/span><b>Une boisson et une p&acirc;tisserie permettent de proposer un rendez-vous plus accessible<\/b><span style=\"font-weight: 400;\"> pour retrouver un ami, d&eacute;couvrir une adresse ou s&rsquo;accorder une pause sans pr&eacute;voir tout un repas au restaurant.<\/span><\/p><p class=\"small-txt font-regular\"><b>Il y a aussi l&rsquo;envie de retrouver ses amis apr&egrave;s le travail, sans embarquer dans un afterwork qui s&rsquo;&eacute;tire jusqu&rsquo;&agrave; 2 heures du matin.<\/b><span style=\"font-weight: 400;\"> On peut vouloir d&eacute;compresser et garder une partie de sa soir&eacute;e pour soi. Chez les jeunes adultes, le rapport &agrave; l&rsquo;alcool invite &eacute;galement &agrave; repenser ces rendez-vous : <\/span><a href=\"https:\/\/www.konbini.com\/lifestyle\/61-des-18-24-ans-font-regulierement-la-fete-sobre-contre-seulement-28-des-plus-de-65-ans\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">61 % des 18-24 ans font r&eacute;guli&egrave;rement la f&ecirc;te sobre.<\/span><\/a><b> Et l&rsquo;alternative ne se limite pas &agrave; commander un mojito sans alcool.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span>Visit <\/span><span>coffee raves<\/span><span>, ces DJ sets organis&eacute;s en journ&eacute;e dans des caf&eacute;s ou des <\/span><a href=\"https:\/\/obypay.com\/en\/bakeries\/\" target=\"_blank\" rel=\"noopener\"><span>bakeries<\/span><\/a><span>, en sont un bon exemple :<\/span><b> le lieu, l&rsquo;horaire et les boissons changent, mais le plaisir de se retrouver est intact.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-scaled.jpg\" alt=\"Coffee shop avec des clients aux tables et au comptoir, et une poussette pr\u00e8s de l\u2019entr\u00e9e\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/clients_coffee_shop_apres_midi_offre_kidfriendly_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tOffre go\u00fbter : 5 id\u00e9es pour devenir le rendez-vous de l\u2019apr\u00e8s-midi \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Faites passer votre carte \u00e0 l\u2019heure du go\u00fbter\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>&Agrave; partir de 15h, votre offre go&ucirc;ter prend le relais du d&eacute;jeuner.<\/b><span style=\"font-weight: 400;\"> With <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">supports de commande digitaux<\/span><\/a><span style=\"font-weight: 400;\">, vous pouvez programmer ce changement &agrave; l&rsquo;avance : &agrave; l&rsquo;heure pr&eacute;vue, vos <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">control terminals<\/span><\/a><span style=\"font-weight: 400;\"> et vos <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR Code menus<\/span><\/a><span style=\"font-weight: 400;\"> affichent automatiquement la carte de l&rsquo;apr&egrave;s-midi.<\/span><\/p><p class=\"small-txt font-regular\"><b>Des PLV tournantes aux cat&eacute;gories de votre carte, jusqu&rsquo;aux formules et aux produits mis en avant, tout le parcours de commande s&rsquo;organise autour de votre offre sucr&eacute;e.<\/b><span style=\"font-weight: 400;\"> Vous faites du go&ucirc;ter un temps fort de votre &eacute;tablissement, en lui donnant autant de visibilit&eacute; et d&rsquo;attention qu&rsquo;un d&eacute;jeuner ou un d&icirc;ner.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Lancez votre \u00ab happy go\u00fbter \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/bars-pubs-cafes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bars<\/span><\/a><span style=\"font-weight: 400;\"> ont leur happy hour, que l&rsquo;on ne pr&eacute;sente plus. <\/span><b>Le principe se transpose facilement dans un coffee shop : un avantage + un cr&eacute;neau pour donner envie de se rejoindre.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous pouvez, par exemple, proposer certaines boissons &agrave; moiti&eacute; prix, offrir le suppl&eacute;ment chantilly ou <\/span><a href=\"https:\/\/obypay.com\/en\/market-booster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">doubler les points de fid&eacute;lit&eacute;<\/span><\/a><span style=\"font-weight: 400;\"> des membres de votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pas besoin de viser des offres trop &eacute;lev&eacute;es ou compliqu&eacute;es. <\/span><b>Le plus important ici, c&rsquo;est la r&eacute;gularit&eacute; pour installer le rendez-vous.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/happy-hour-france-regulations-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Happy hour en restaurant : que dit la loi ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Ne limitez pas le go\u00fbter au quatre-heure\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; 16 heures, une partie de votre client&egrave;le travaille encore, tandis qu&rsquo;une autre cherche une <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-kid-friendly-family-offer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">adresse &ldquo;kid-friendly&rdquo; o&ugrave; s&rsquo;installer avec les enfants<\/span><\/a><span style=\"font-weight: 400;\">. Le week-end, le go&ucirc;ter s&rsquo;&eacute;tire un peu, car vos clients disposent de plus de temps. <\/span><b>Gardez &agrave; l&rsquo;esprit qu&rsquo;il existe plusieurs go&ucirc;ters, chacun avec son public, ses envies et son rythme.<\/b><\/p><p class=\"small-txt font-regular\"><b>Faites &eacute;voluer votre offre au fil de la semaine en ajustant les horaires, les formules et la communication.<\/b><span style=\"font-weight: 400;\"> Vos clients auront plusieurs occasions de venir chez vous, selon leur emploi du temps et les personnes qui les accompagnent.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Organisez des ateliers autour du go\u00fbter\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Peinture sur c&eacute;ramique, aquarelle, poterie, tricot&hellip; <\/span><b>Les ateliers cr&eacute;atifs ont le vent en poupe, jusqu&rsquo;&agrave; inspirer des concepts enti&egrave;rement d&eacute;di&eacute;s.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Invitez un artisan ou un intervenant &agrave; animer un atelier, ponctuellement ou &agrave; date fixe. <\/span><b>Le go&ucirc;ter fait alors partie de l&rsquo;exp&eacute;rience : les participants viennent cr&eacute;er, &eacute;changer et profiter d&rsquo;une boisson accompagn&eacute;e d&rsquo;une p&acirc;tisserie.<\/b><span style=\"font-weight: 400;\"> Vous pouvez proposer une inscription qui comprend l&rsquo;activit&eacute;, le mat&eacute;riel et le go&ucirc;ter.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">D&eacute;finissez ensemble la dur&eacute;e, le nombre de places et le mat&eacute;riel n&eacute;cessaire. <\/span><b>Pr&eacute;voyez &eacute;galement l&rsquo;espace occup&eacute; et le moment o&ugrave; servir le go&ucirc;ter, afin que l&rsquo;atelier s&rsquo;int&egrave;gre au fonctionnement de votre &eacute;tablissement.<\/b><\/p><p class=\"small-txt font-regular\"><b>&Ccedil;a vous permet aussi de construire une programmation au fil de l&rsquo;ann&eacute;e :<\/b><span style=\"font-weight: 400;\"> d&eacute;coration de biscuits en famille pendant les vacances scolaires, aquarelle entre adultes le samedi, rendez-vous tricot un apr&egrave;s-midi par mois&hellip; <\/span><b>Les formats &eacute;voluent selon les publics et les saisons, avec un point commun : le plaisir de faire quelque chose ensemble autour du go&ucirc;ter.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Faites conna\u00eetre vos rendez-vous go\u00fbter avec des campagnes cibl\u00e9es\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Your <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> and your <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>customer base<\/b><\/a><b> sont de bons points de d&eacute;part.<\/b><span style=\"font-weight: 400;\"> &Agrave; partir des habitudes de commande et des pr&eacute;f&eacute;rences renseign&eacute;es, vous pouvez constituer plusieurs segments pour vos communications :<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Les coffee lovers,<\/b><span style=\"font-weight: 400;\"> &agrave; qui proposer un avantage sur leur boisson pr&eacute;f&eacute;r&eacute;e<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Les familles,<\/b><span style=\"font-weight: 400;\"> &agrave; inviter pour un go&ucirc;ter le mercredi ou un atelier pendant les vacances scolaires<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Les fid&egrave;les du brunch du dimanche,<\/b><span style=\"font-weight: 400;\"> &agrave; inviter pour une pause gourmande plus courte en semaine, histoire de se retrouver chez vous sans attendre le week-end<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Les &eacute;tudiants,<\/b><span style=\"font-weight: 400;\"> &agrave; qui proposer de prolonger l&rsquo;apr&egrave;s-midi apr&egrave;s les cours, pour travailler ou r&eacute;viser &agrave; plusieurs autour d&rsquo;une boisson et d&rsquo;une p&acirc;tisserie<\/span><\/p><p class=\"small-txt font-regular\"><b>Le SMS ou la <\/b><a href=\"https:\/\/obypay.com\/en\/features\/targeted-loyalty-push-notifications\/\" target=\"_blank\" rel=\"noopener\"><b>push notification<\/b><\/a><b> se pr&ecirc;tent bien &agrave; une annonce courte, avec un avantage et un cr&eacute;neau pr&eacute;cis :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">Go&ucirc;ter = plaisir doubl&eacute; ! De 16h &agrave; 18h, vos points de fid&eacute;lit&eacute; comptent double sur toutes nos douceurs &#127850; <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour les ateliers, l&rsquo;<\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>email<\/b><\/a><b> vous laisse davantage de place pour transmettre toutes les informations et faciliter l&rsquo;inscription. <\/b><span style=\"font-weight: 400;\">Vous pouvez envoyer chaque mois votre programmation, pr&eacute;senter les intervenants et pr&eacute;ciser ce que comprend chaque formule. Vos clients choisissent leur atelier et r&eacute;servent directement depuis le message. <\/span><b>Un rappel par SMS peut ensuite signaler les derni&egrave;res places disponibles ou rappeler leur rendez-vous aux inscrits.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-tags-segment-crm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Segmenter avec les tags clients : passer des campagnes &laquo; blast &raquo; aux envois vraiment cibl&eacute;s<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tBrunch ou go\u00fbter, soyez au rendez-vous pour vos clients\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Avec Obypay, animez les diff&eacute;rents temps forts de votre journ&eacute;e tout en simplifiant leur gestion. <\/b><span style=\"font-weight: 400;\">Pr&eacute;parez vos offres et programmez les changements &agrave; l&rsquo;avance : vos outils prennent le relais, sans que votre &eacute;quipe ait &agrave; y penser entre deux services.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Request a demo now<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tprennent le go\u00fbter au s\u00e9rieux\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div 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320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-160x106.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.2890625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-wait-time-5-customer-journey-steps-optimize\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Le restaurant sans attente : la nouvelle obsession des consommateurs<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Les clients sont-ils de plus en plus impatients ? Et quel est l\u2019impact de l\u2019attente sur les performances de votre \u00e9tablissement ? Est-ce seulement une source d\u2019insatisfaction qui se traduit par des avis n\u00e9gatifs, ou un facteur qui influence directement la fid\u00e9lit\u00e9, le panier moyen et la r\u00e9currence ? Dans cet article, on fait le point sur les cons\u00e9quences de l\u2019attente en restauration. Et on passe en revue les 5 \u00e9tapes du parcours client \u00e0 optimiser pour fluidifier le service, limiter les pertes et augmenter votre chiffre d\u2019affaires, sans pousser plus de volume.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/loyalty-program-3-mechanisms-make-reward-more-attractive\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Programme de fid\u00e9lit\u00e9 : 3 m\u00e9canismes pour rendre la r\u00e9compense plus attractive\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Quel est le point commun entre un marshmallow, une carte de station de lavage et un programme de fid\u00e9lit\u00e9 de restaurant ? Une r\u00e9compense n\u2019a pas besoin d\u2019\u00eatre \u00e9lev\u00e9e pour avoir de la valeur aux yeux de vos clients. Alors pourquoi certaines m\u00e9caniques d\u00e9clenchent-elles imm\u00e9diatement l\u2019adh\u00e9sion, quand d\u2019autres peinent \u00e0 faire revenir malgr\u00e9 des avantages plus g\u00e9n\u00e9reux ? Derri\u00e8re ces \u00e9carts se cachent des ressorts psychologiques capables de modifier la perception d\u2019un gain, l\u2019envie de poursuivre et la d\u00e9cision d\u2019utiliser une r\u00e9compense. Dans cet article, on d\u00e9crypte 3 d\u2019entre eux pour renforcer l\u2019impact de votre programme de fid\u00e9lit\u00e9.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/boulangerie_offre_snacking_commande_digitale_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/bakery-manage-lunchtime-orders\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Boulangerie : comment g\u00e9rer les commandes de snacking \u00e0 midi ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>La boulangerie, the place to eat ? 61 % des fran\u00e7ais la citent parmi leurs lieux de snacking pr\u00e9f\u00e9r\u00e9s. La pause d\u00e9j\u2019 repr\u00e9sente un cr\u00e9neau cl\u00e9 pour d\u00e9velopper votre chiffre d\u2019affaires. Mais avec 46 minutes de pause en moyenne, les clients veulent \u00eatre servis vite\u2026 et arrivent souvent au m\u00eame moment. Pour vos \u00e9quipes, les commandes de repas s\u2019ajoutent aux achats habituels, avec davantage de choix \u00e0 pr\u00e9senter et de produits \u00e0 pr\u00e9parer. Comment d\u00e9velopper vos ventes \u00e0 l\u2019heure du d\u00e9jeuner sans laisser la file s\u2019allonger ni presser vos clients au moment de commander ? On vous dit tout.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-300x205.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-1024x701.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-768x525.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-1536x1051.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-2048x1401.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-1920x1314.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-1440x985.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-1200x821.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-760x520.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-480x328.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-320x219.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-160x109.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_programme_fidelite_digitale_obypay-80x55.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 68.4375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/coffee-shop-create-loyalty-program\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Coffee shop : comment param\u00e9trer votre programme de fid\u00e9lit\u00e9 ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00c7a y est, votre coffee shop va avoir son programme de fid\u00e9lit\u00e9 ! Avant le lancement, place au param\u00e9trage : quelles r\u00e9compenses proposer ? Quels paliers pr\u00e9voir et comment les calculer ? Comment trouver le juste milieu entre des avantages attractifs et un budget ma\u00eetris\u00e9 ? Ces premiers r\u00e9glages sont essentiels pour que votre programme remplisse pleinement son r\u00f4le : donner envie \u00e0 vos clients de revenir et g\u00e9n\u00e9rer des ventes suppl\u00e9mentaires, tout en pr\u00e9servant vos marges. D\u00e9couvrez tous nos conseils pour d\u00e9finir les r\u00e8gles de fid\u00e9lit\u00e9 adapt\u00e9es \u00e0 votre client\u00e8le et \u00e0 votre activit\u00e9. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/11\/coffee_shop_cafe_specialiste_ouverture_conseils_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/open-coffee-shop-stand-out\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ouvrir un coffee shop : comment se diff\u00e9rencier en 2027 ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Alors qu\u2019un raz-de-mar\u00e9e caf\u00e9in\u00e9 s\u2019abat sur la France, particuli\u00e8rement sur la capitale, les projets de coffee shops se multiplient. Mais avec plus de 3500 \u00e9tablissements sur le territoire et un coffee shop ind\u00e9pendant qui ouvre tous les 3 jours \u00e0 Paris, comment se diff\u00e9rencier en 2027 ? Quelle place reste-t-il pour une nouvelle adresse et quel positionnement choisir pour trouver son public ? D\u00e9couvrez 5 pistes pour construire votre projet, avec des offres et des services qui font la diff\u00e9rence, ainsi que les outils pour accompagner l\u2019ouverture et le d\u00e9veloppement de votre commerce.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qui a dit que le go\u00fbter \u00e9tait r\u00e9serv\u00e9 aux enfants ? Pas les fran\u00e7ais ! Pourtant, son potentiel commercial est encore timidement exploit\u00e9. Une occasion \u00e0 saisir pour dynamiser l\u2019apr\u00e8s-midi et r\u00e9pondre aux nouvelles envies de sortie de vos clients. D\u00e9couvrez nos 5 id\u00e9es pour faire de votre coffee shop le rendez-vous de l\u2019apr\u00e8s-midi.<\/p>","protected":false},"author":11,"featured_media":15408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,49,20,39,56],"post_sector":[50,44],"class_list":["post-15407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-carte-de-fidelite","post_solution-menu-qr-code","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/15407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=15407"}],"version-history":[{"count":17,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/15407\/revisions"}],"predecessor-version":[{"id":15426,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/15407\/revisions\/15426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/15408"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=15407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=15407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=15407"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=15407"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=15407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}