{"id":15362,"date":"2026-11-09T08:19:03","date_gmt":"2026-11-09T08:19:03","guid":{"rendered":"https:\/\/obypay.com\/?p=15362"},"modified":"2026-11-09T08:19:07","modified_gmt":"2026-11-09T08:19:07","slug":"coffee-shop-creer-programme-fidelite","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/coffee-shop-create-loyalty-program\/","title":{"rendered":"Coffee shop : comment param\u00e9trer votre programme de fid\u00e9lit\u00e9 ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15362\" class=\"elementor elementor-15362\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tPoints ou cashback : quelles r\u00e9compenses dans un coffee shop ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment fixer les paliers de votre programme de fid\u00e9lit\u00e9 ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tQuels avantages r\u00e9server \u00e0 vos clients les plus fid\u00e8les ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tConstruisez votre programme de fid\u00e9lit\u00e9 sur mesure avec Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 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rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>&Ccedil;a y est, vous vous lancez : votre <\/b><a href=\"https:\/\/obypay.com\/en\/bars-pubs-cafes\/\" target=\"_blank\" rel=\"noopener\"><b>coffee shop<\/b><\/a><b> va avoir son <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Ce sont vos clients qui vont adorer ! <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>Maintenant, place au param&eacute;trage, avec son lot de questions :<\/b><span style=\"font-weight: 400;\"> Quelles r&egrave;gles de fid&eacute;lit&eacute; choisir ? Comment trouver le juste milieu entre r&eacute;compenses attractives et ma&icirc;trise de votre budget ? Quels paliers pr&eacute;voir et comment les calculer ?<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Autant de questions l&eacute;gitimes pour partir du bon pied<\/b><span style=\"font-weight: 400;\"> et &eacute;viter de constater, au bout d&rsquo;un trimestre, que votre programme ne s&eacute;duit pas vos clients ou que les r&eacute;compenses distribu&eacute;es co&ucirc;tent trop cher par rapport aux ventes g&eacute;n&eacute;r&eacute;es.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>On vous aide &agrave; y r&eacute;pondre, avec des conseils et des exemples pour construire votre programme de fid&eacute;lit&eacute; sur mesure.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPoints ou cashback : quelles r\u00e9compenses dans un coffee shop ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si vos clients viennent avant tout pour un caf&eacute;, &eacute;ventuellement accompagn&eacute; d&rsquo;une p&acirc;tisserie, privil&eacute;giez les points &eacute;changeables contre des produits de votre carte. <\/b><span style=\"font-weight: 400;\">Sur des achats modestes mais fr&eacute;quents, les paliers donnent des rep&egrave;res faciles &agrave; suivre et des r&eacute;compenses accessibles apr&egrave;s quelques visites. Pour un client qui commande toujours un espresso, se rapprocher d&rsquo;un caf&eacute; offert est plus parlant que de voir sa cagnotte augmenter de quelques centimes.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-cashback-program\/\" target=\"_blank\" rel=\"noopener\"><b>cashback<\/b><\/a><b> devient plus int&eacute;ressant lorsque les paniers sont plus &eacute;lev&eacute;s, notamment si votre activit&eacute; repose sur le brunch ou les formules d&eacute;jeuner. <\/b><span style=\"font-weight: 400;\">La somme cumul&eacute;e apr&egrave;s une visite repr&eacute;sente alors une &eacute;conomie plus perceptible sur la suivante. Le client conserve &eacute;galement une libert&eacute; de choix : il utilise sa cagnotte pour r&eacute;duire le montant d&rsquo;un prochain achat, sans &ecirc;tre limit&eacute; &agrave; une s&eacute;lection de produits offerts.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/coffee-shop-customer-experience-average-order-value-digital-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gestion d&rsquo;un coffee shop : les 5 sujets qui reviennent le plus<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment fixer les paliers de votre programme de fid\u00e9lit\u00e9 ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour vos clients comme pour vous, inutile de compliquer le calcul : <\/span><b>1&euro; d&eacute;pens&eacute; = 1 point de fid&eacute;lit&eacute; constitue une base de d&eacute;part solide.<\/b><\/p>\n<p class=\"small-txt font-regular\"><b>Pour votre premier palier, raisonnez en nombre de visites. <\/b><span style=\"font-weight: 400;\">Choisissez apr&egrave;s combien de passages vous souhaitez proposer une premi&egrave;re r&eacute;compense, puis multipliez ce nombre par votre panier moyen.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cSi votre panier moyen est de 5\u20ac, et que vous voulez proposer un premier cadeau apr\u00e8s 3 passages, fixez le seuil \u00e0 15 points.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Exemple : une r\u00e9compense apr\u00e8s 3 visites<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>V&eacute;rifiez ensuite que vous pouvez financer le cadeau avec la marge r&eacute;alis&eacute;e sur ces achats.<\/b><span style=\"font-weight: 400;\"> Un caf&eacute; vendu 2,50&euro; ne vous co&ucirc;te pas 2,50&euro; &agrave; offrir. <\/span><b>Prenez son co&ucirc;t de revient, en incluant les ingr&eacute;dients, la pr&eacute;paration et l&rsquo;emballage &eacute;ventuel.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cSi l\u2019espresso offert vous co\u00fbte 0,60\u20ac, vous aurez cette somme \u00e0 d\u00e9duire de la marge d\u00e9gag\u00e9e par les 15\u20ac d\u2019achats. C\u2019est cette d\u00e9pense r\u00e9elle qu\u2019il faut int\u00e9grer \u00e0 votre budget fid\u00e9lit\u00e9.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"> Exemple : fixer un palier pour un espresso offert<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Comme son nom l&rsquo;indique, le panier moyen reste une moyenne : tous vos clients n&rsquo;atteindront pas le palier aussi vite.<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour obtenir l&rsquo;espresso &agrave; 15 points :<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Un client qui d&eacute;pense 5&euro; par commande devra venir 3 fois<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; Un client qui d&eacute;pense 3&euro; par commande devra venir 5 fois<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Gardez aussi un &oelig;il sur la fr&eacute;quence de passage :<\/b><span style=\"font-weight: 400;\"> 5 visites repr&eacute;sentent une semaine pour certains habitu&eacute;s, mais plus d&rsquo;un mois pour d&rsquo;autres.&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si la premi&egrave;re r&eacute;compense semble trop &eacute;loign&eacute;e, choisissez un produit moins co&ucirc;teux pour abaisser le seuil tout en respectant votre budget. <\/span><b>Vous pourrez r&eacute;server les cadeaux les plus g&eacute;n&eacute;reux aux paliers suivants.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tQuels paliers proposer dans votre coffee shop ?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Trois paliers suffisent pour lancer votre programme. <\/b><span style=\"font-weight: 400;\">Vous pouvez en pr&eacute;voir jusqu&rsquo;&agrave; 5, mais chaque niveau doit apporter un avantage suffisamment diff&eacute;rent pour justifier d&rsquo;attendre un peu plus longtemps.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>En conservant la r&egrave;gle 1 &euro; d&eacute;pens&eacute; = 1 point, vos paliers peuvent ressembler &agrave; :<\/b><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; 10 points : <\/b><span style=\"font-weight: 400;\">le passage au grand format offert sur une boisson chaude ou froide<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; 20 points : <\/b><span style=\"font-weight: 400;\">un cookie offert, au choix<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; 30 points : <\/b><span style=\"font-weight: 400;\">une boisson gourmande offerte, comme un latte, un matcha ou un cappuccino<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ces seuils sont des exemples : v&eacute;rifiez le co&ucirc;t de chaque r&eacute;compense pour les ajuster &agrave; votre &eacute;tablissement.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Vous pouvez &eacute;galement pr&eacute;voir un bonus d&egrave;s l&rsquo;inscription.<\/b><span style=\"font-weight: 400;\"> En offrant, par exemple, 5 points &agrave; la cr&eacute;ation du compte, votre client ne part pas de z&eacute;ro : il lui reste seulement 10 points &agrave; cumuler pour acc&eacute;der &agrave; la premi&egrave;re r&eacute;compense.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/loyalty-program-3-mechanisms-make-reward-more-attractive\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Programme de fid&eacute;lit&eacute; : 3 m&eacute;canismes pour rendre la r&eacute;compense plus attractive<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQuels avantages r\u00e9server \u00e0 vos clients les plus fid\u00e8les ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec le programme de fid&eacute;lit&eacute;, votre client cumule des points pour obtenir une r&eacute;compense. <\/span><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/membership-states\/\" target=\"_blank\" rel=\"noopener\"><b>statut membre<\/b><\/a><b> lui donne acc&egrave;s, en compl&eacute;ment, &agrave; des avantages r&eacute;serv&eacute;s dont il profite &agrave; chaque visite.<\/b><span style=\"font-weight: 400;\"> Sa r&eacute;gularit&eacute; lui apporte ainsi davantage que les seules r&eacute;compenses &agrave; points : une raison suppl&eacute;mentaire de choisir votre coffee shop.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec Obypay, vous pouvez organiser cette progression autour de 3 niveaux : Bronze, Silver et Gold.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Vous personnalisez les seuils et les avantages de chaque niveau.<\/b><span style=\"font-weight: 400;\"> For example:<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>&#10004; Bronze, d&egrave;s l&rsquo;inscription :<\/b><span style=\"font-weight: 400;\"> le client cumule des points &agrave; chaque achat et les &eacute;change contre les r&eacute;compenses de votre programme.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Silver, apr&egrave;s 10 visites :<\/b><span style=\"font-weight: 400;\"> il continue &agrave; cumuler ses points et profite, en plus, d&rsquo;un suppl&eacute;ment de sirop offert sur chaque boisson achet&eacute;e.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Gold, apr&egrave;s 25 visites :<\/b><span style=\"font-weight: 400;\"> il conserve les avantages Silver et b&eacute;n&eacute;ficie &eacute;galement de 1&euro; de r&eacute;duction sur votre formule &ldquo;boisson moyenne + p&acirc;tisserie&rdquo;.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une fois les r&egrave;gles d&eacute;finies dans le back-office, le changement de statut s&rsquo;effectue automatiquement.<\/span><b> Les avantages suivent le client sur tous les parcours compatibles : <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><b>control terminals<\/b><\/a><b>, <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><b>tabletop ordering<\/b><\/a><b>, <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/smart-tpe\/\" target=\"_blank\" rel=\"noopener\"><b>TPE intelligent<\/b><\/a><b>...<\/b><\/p>\n<p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-connect-sales-channels\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">La fid&eacute;lit&eacute; omnicanale : pourquoi vos clients doivent cumuler des points partout<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel.png\" alt=\"statuts membres sur telephone\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel.png 583w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel-241x300.png 241w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel-10x12.png 10w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel-480x599.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel-320x399.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel-160x200.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/membership-tel-80x100.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 124.69982847341%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tConstruisez votre programme de fid\u00e9lit\u00e9 sur mesure avec Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Que vous ayez 1 ou 10 &eacute;tablissements,<\/span><b> d&eacute;finissez vos r&egrave;gles de fid&eacute;lit&eacute;, vos r&eacute;compenses et vos statuts membres depuis un back-office facile &agrave; prendre en main, <\/b><span style=\"font-weight: 400;\">avec l&rsquo;accompagnement des &eacute;quipes Obypay.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>Votre programme devient ensuite le point de d&eacute;part de vos <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>communications marketing<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Chaque inscription enrichit votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer base<\/span><\/a><span style=\"font-weight: 400;\"> et vous donne les moyens de garder le contact par e-mail, SMS ou notification push sur le <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/pass-wallet-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pass Wallet<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>De la commande aux campagnes de fid&eacute;lisation, vous g&eacute;rez l&rsquo;ensemble du parcours client depuis un seul outil.<\/b><\/p>\n<p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Request a demo now<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tprennent soin de leurs habitu\u00e9s\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.666666666667%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/8-digital-trends-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">8 digital trends for restaurants to watch<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>After two difficult years, the restaurant sector should be back on its feet in 2022. Health restrictions and forced closures in 2020 and...<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-digital-loyalty-card-benefits\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurants: the digital loyalty card boom<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Customer loyalty is the lifeblood of any business. This is especially true in the highly competitive foodservice sector.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/boulangerie_hybride_restauration_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/hybrid-bakery-how-to-maximize-each-daypart\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Hybrid bakery: making the most of every moment of the day<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Bakeries are no longer synonymous with croissants at dawn. The day has expanded, habits have evolved and consumption times have multiplied. Breakfast, brunch, lunch, afternoon tea: each time slot now has its own codes and constraints. How do you structure this succession of highlights without disrupting your daily routine? In this article, we decipher the typical day of a hybrid bakery and the levers that can be used to exploit each moment to create value from morning to night.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/coffee_shop_gestion_outils_solution_digitale_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/coffee-shop-customer-experience-average-order-value-digital-solutions\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gestion d\u2019un coffee shop : les 5 sujets qui reviennent le plus<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous en \u00eates aux derni\u00e8res checklists avant l\u2019ouverture de votre coffee shop ? Entre l\u2019am\u00e9nagement, la carte et le recrutement, certains choix li\u00e9s au parcours client ou \u00e0 l\u2019organisation du service restent peut-\u00eatre \u00e0 affiner avant d\u2019accueillir vos premiers clients. \u00c0 l\u2019inverse, votre \u00e9tablissement est d\u00e9j\u00e0 bien install\u00e9 dans le quartier ou dans votre ville, mais vous sentez que certains d\u00e9tails coincent encore dans le parcours client ou le quotidien de l\u2019\u00e9quipe ? On passe en revue 5 sujets qui influencent l\u2019exp\u00e9rience client et les ventes, avec, pour chacun, des solutions adapt\u00e9es \u00e0 votre espace, \u00e0 votre \u00e9quipe et \u00e0 votre fa\u00e7on de travailler.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-300x188.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-1024x640.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-768x480.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-1536x960.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-2048x1280.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-1920x1200.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-1440x900.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-1200x750.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-760x475.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-480x300.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-320x200.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-160x100.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/10\/halloween_activations_marketing_restaurant_obypay-80x50.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 62.5%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-4-year-end-marketing-campaigns\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : 4 campagnes marketing pour la fin d\u2019ann\u00e9e<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Halloween, Black Friday, No\u00ebl, Nouvel An\u2026 Les occasions d\u2019animer votre restaurant s\u2019encha\u00eenent, mais votre agenda, lui, ne se lib\u00e8re pas. Apr\u00e8s la saison d\u2019\u00e9t\u00e9 et la reprise de septembre, vous n\u2019avez pas forc\u00e9ment eu le temps de pr\u00e9parer votre calendrier d\u2019animations jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e. Comment profiter de ces rendez-vous sans vous lancer dans de grandes op\u00e9rations commerciales ? Voici 4 id\u00e9es de campagnes marketing \u00e0 programmer d\u00e8s maintenant pour d\u00e9velopper vos ventes, tout en  gardant du temps pour vos \u00e9quipes et vos clients quand les f\u00eates battront leur plein.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c7a y est, votre coffee shop lance son programme de fid\u00e9lit\u00e9 ! Avant le lancement, place au param\u00e9trage : un caf\u00e9 ou un cookie offert ? Trois paliers ou cinq ? Comment trouver le juste milieu entre r\u00e9compenses attractives et budget ma\u00eetris\u00e9 ? D\u00e9couvrez tous nos conseils pour d\u00e9finir les r\u00e8gles de fid\u00e9lit\u00e9 adapt\u00e9es \u00e0 votre activit\u00e9.<\/p>","protected":false},"author":11,"featured_media":15363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[49,39,56],"post_sector":[50,44],"class_list":["post-15362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-carte-de-fidelite","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/15362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=15362"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/15362\/revisions"}],"predecessor-version":[{"id":15371,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/15362\/revisions\/15371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/15363"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=15362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=15362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=15362"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=15362"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=15362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}