{"id":14800,"date":"2026-09-28T10:42:39","date_gmt":"2026-09-28T10:42:39","guid":{"rendered":"https:\/\/obypay.com\/?p=14800"},"modified":"2026-09-28T10:42:43","modified_gmt":"2026-09-28T10:42:43","slug":"franchise-harmoniser-programme-fidelite-restaurants","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/franchising-harmonize-loyalty-restaurants\/","title":{"rendered":"Franchise : comment harmoniser la fid\u00e9lit\u00e9 entre tous les restaurants ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14800\" class=\"elementor elementor-14800\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tQuelles r\u00e8gles de fid\u00e9lit\u00e9 doivent \u00eatre communes \u00e0 l\u2019ensemble du r\u00e9seau ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment pr\u00e9server l\u2019autonomie de chaque franchis\u00e9 ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t01. Confier au si\u00e8ge les d\u00e9cisions qui engagent tout le r\u00e9seau\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tChez Obypay, la fid\u00e9lit\u00e9 se pilote en r\u00e9seau et s\u2019active localement \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" 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fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Que votre <\/b><a href=\"https:\/\/obypay.com\/en\/franchise\/\" target=\"_blank\" rel=\"noopener\"><b>franchise<\/b><\/a><b> compte 8 ou 40 points de vente, votre client voit avant tout une seule enseigne.<\/b> <b>Il s&rsquo;attend &agrave; retrouver son compte <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty<\/b><\/a><b>, son solde et ses r&eacute;compenses dans chaque restaurant.<\/b><span style=\"font-weight: 400;\"> Si ses points disparaissent lorsqu&rsquo;il change de ville ou si son avantage est refus&eacute; parce que les r&egrave;gles diff&egrave;rent, le programme perd rapidement toute sa valeur.<\/span><\/p><p class=\"small-txt font-regular\"><b>Mais l&rsquo;id&eacute;e d&rsquo;un programme commun peut aussi soulever des inqui&eacute;tudes au sein du r&eacute;seau.<\/b><span style=\"font-weight: 400;\"> Les franchis&eacute;s peuvent craindre de perdre la main sur leurs initiatives locales. Le franchiseur, lui, peut redouter de devoir centraliser chaque campagne et chaque d&eacute;cision.<\/span><\/p><p class=\"small-txt font-regular\"><b>Harmoniser n&rsquo;est pas uniformiser.<\/b><span style=\"font-weight: 400;\"> C&rsquo;est poser un cadre commun en d&eacute;finissant ce qui doit &ecirc;tre partag&eacute; &agrave; l&rsquo;&eacute;chelle du r&eacute;seau et ce qui doit rester propre &agrave; chaque franchis&eacute;, pour pr&eacute;server son autonomie.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQuelles r\u00e8gles de fid\u00e9lit\u00e9 doivent \u00eatre communes \u00e0 l\u2019ensemble du r\u00e9seau ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Un compte et un solde reconnus dans l\u2019ensemble des points de vente\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le client s&rsquo;inscrit une seule fois au <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> de l&rsquo;enseigne.<\/b><span style=\"font-weight: 400;\"> Il n&rsquo;a pas besoin de cr&eacute;er un profil ou d&rsquo;ajouter une nouvelle carte chaque fois qu&rsquo;il fr&eacute;quente un autre restaurant du r&eacute;seau. <\/span><b>Ses coordonn&eacute;es, son solde et ses r&eacute;compenses sont associ&eacute;s &agrave; un seul compte. <\/b><b><br><\/b><b><br><\/b><span style=\"font-weight: 400;\">Il peut ainsi :<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; conserver une seule carte de fid&eacute;lit&eacute; dans son <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/pass-wallet-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pass Wallet<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><span style=\"font-weight: 400;\">&#10004; cumuler des points ou du cashback dans plusieurs restaurants<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; utiliser ses avantages ailleurs que dans son &eacute;tablissement habituel<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; mettre &agrave; jour ses coordonn&eacute;es une seule fois<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour le r&eacute;seau, ce compte commun permet &eacute;galement de <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>r&eacute;unir les commandes et les passages du client dans un m&ecirc;me historique<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> au lieu de disperser ses donn&eacute;es entre plusieurs bases locales.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/franchise-fidelity-card-multi-store\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Franchising: maximize the success of your restaurant network with a multi-brand loyalty card<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Un m\u00eame bar\u00e8me pour gagner et utiliser ses avantages\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le programme de fid&eacute;lit&eacute; doit conserver le m&ecirc;me fonctionnement dans tous les &eacute;tablissements.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si 1&euro; d&eacute;pens&eacute; permet de gagner un point et que 100 points donnent droit &agrave; un cookie, ce bar&egrave;me s&rsquo;applique dans l&rsquo;ensemble du r&eacute;seau. Il en va de m&ecirc;me pour le cashback : le pourcentage cr&eacute;dit&eacute; et ses conditions d&rsquo;utilisation sont d&eacute;finis au niveau de l&rsquo;enseigne.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le r&eacute;seau fixe une base commune :<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; le nombre de points ou le montant de cashback obtenu apr&egrave;s chaque achat<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; les seuils &agrave; atteindre et les r&eacute;compenses associ&eacute;es<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; la dur&eacute;e de validit&eacute; des avantages<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; les conditions n&eacute;cessaires pour les utiliser<\/span><\/p><p class=\"small-txt font-regular\"><b>Les op&eacute;rations locales viennent ensuite s&rsquo;ajouter &agrave; ce programme sans en modifier les r&egrave;gles. <\/b><span style=\"font-weight: 400;\">Un franchis&eacute; peut <\/span><a href=\"https:\/\/obypay.com\/en\/features\/promo-code-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">proposer un code promotionnel<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-booster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">doubler temporairement les points<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-discounted-prices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lancer une offre r&eacute;serv&eacute;e &agrave; ses clients les plus fid&egrave;les<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Une fois l&rsquo;op&eacute;ration termin&eacute;e, le bar&egrave;me commun continue de s&rsquo;appliquer.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Une r\u00e8gle pr\u00e9vue pour les avantages utilis\u00e9s dans un autre \u00e9tablissement \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Lorsqu&rsquo;un avantage peut &ecirc;tre gagn&eacute; dans un restaurant et utilis&eacute; dans un autre, son mode de prise en charge doit &ecirc;tre d&eacute;fini d&egrave;s le lancement du programme.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec Obypay, il d&eacute;pend de la m&eacute;canique de fid&eacute;lit&eacute; choisie.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Dans un programme de fid&eacute;lit&eacute; &agrave; points, chaque &eacute;tablissement distribue des points lors des achats et honore les r&eacute;compenses utilis&eacute;es dans son restaurant.<\/b><span style=\"font-weight: 400;\"> Le point de vente qui remet la r&eacute;compense la prend donc en charge. Ce fonctionnement &eacute;vite de rechercher dans quels &eacute;tablissements chaque point a &eacute;t&eacute; cumul&eacute; et d&rsquo;organiser des compensations &agrave; chaque utilisation.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; Dans un programme de fid&eacute;lit&eacute; avec cashback, l&rsquo;avantage correspond &agrave; une somme rattach&eacute;e &agrave; l&rsquo;&eacute;tablissement de r&eacute;f&eacute;rence du client.<\/b><span style=\"font-weight: 400;\"> Si un client habituellement rattach&eacute; au restaurant de Lyon utilise 8,50&euro; de cashback &agrave; Marseille, les 8,50&euro; accord&eacute;s par le restaurant marseillais doivent &ecirc;tre compens&eacute;s par celui de Lyon.<\/span><\/p><p class=\"small-txt font-regular\"><b>Un historique trimestriel est disponible dans le back-office de chaque &eacute;tablissement.<\/b><span style=\"font-weight: 400;\"> Les franchis&eacute;s peuvent facilement suivre les mouvements de cashback entre les restaurants et v&eacute;rifier les montants &agrave; compenser.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56.png\" alt=\"Fonctionnement du programme de fid\u00e9lit\u00e9 digital de la franchise 3 Brasseurs d\u00e9taill\u00e9e sur le site web de la marque.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56.png 533w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/09\/Capture-decran-2026-09-28-a-12.32.56-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.285178236398%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Plus de 70 &eacute;tablissements f&eacute;d&eacute;r&eacute;s autour d&rsquo;un m&ecirc;me programme &#10140; <\/b><a href=\"https:\/\/obypay.com\/en\/success-stories\/3-brasseurs-loyalty-program-pay-qr-code\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">D&eacute;couvrez comment 3 Brasseurs a d&eacute;ploy&eacute; la fid&eacute;lit&eacute; dans son r&eacute;seau<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment pr\u00e9server l\u2019autonomie de chaque franchis\u00e9 ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un programme commun ne signifie pas que toutes les d&eacute;cisions doivent remonter au si&egrave;ge. <\/b><span style=\"font-weight: 400;\">Le r&eacute;seau doit distinguer les choix qui modifient la fid&eacute;lit&eacute; dans tous les &eacute;tablissements des op&eacute;rations qui concernent uniquement la client&egrave;le locale d&rsquo;un franchis&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. Confier au si\u00e8ge les d\u00e9cisions qui engagent tout le r\u00e9seau\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La promotion du programme ne peut pas reposer uniquement sur chaque &eacute;tablissement.<\/b><span style=\"font-weight: 400;\"> Le franchiseur le fait conna&icirc;tre &agrave; l&rsquo;&eacute;chelle de l&rsquo;enseigne, met en avant ses avantages et pr&eacute;pare des <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campaigns<\/span><\/a><span style=\"font-weight: 400;\"> communes pour encourager les clients &agrave; s&rsquo;inscrire, &agrave; cumuler des points et &agrave; utiliser leurs r&eacute;compenses.<\/span><\/p><p class=\"small-txt font-regular\"><b>Il lui revient &eacute;galement de construire un calendrier annuel avec les principaux temps forts du programme :<\/b> <a href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-calendar-10-campaigns-not-to-miss\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">op&eacute;rations saisonni&egrave;res<\/span><\/a><span style=\"font-weight: 400;\">, lancement d&rsquo;une nouvelle r&eacute;compense, anniversaire de l&rsquo;enseigne ou campagne de r&eacute;activation commune.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ce calendrier doit &ecirc;tre transmis suffisamment t&ocirc;t aux franchis&eacute;s, avec les informations n&eacute;cessaires :<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; les dates de d&eacute;but et de fin<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; les clients concern&eacute;s, <\/span><a href=\"https:\/\/obypay.com\/en\/features\/campaign-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">si une segmentation est pr&eacute;vue<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><span style=\"font-weight: 400;\">&#10140; l&rsquo;avantage propos&eacute;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; les &eacute;tablissements participants<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10140; les messages et supports pr&eacute;vus<\/span><\/p><p class=\"small-txt font-regular\"><b>Chaque franchis&eacute; peut ainsi pr&eacute;parer ses &eacute;quipes et organiser ses propres actions<\/b><span style=\"font-weight: 400;\"> sans d&eacute;couvrir au dernier moment qu&rsquo;une campagne nationale sera diffus&eacute;e pendant la m&ecirc;me p&eacute;riode.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/digital-challenges-franchise-network\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital challenges for franchise networks<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Permettre \u00e0 chaque franchis\u00e9 de lancer ses propres campagnes locales\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Chaque &eacute;tablissement poss&egrave;de son propre rythme de fr&eacute;quentation, son calendrier et ses objectifs.<\/b><span style=\"font-weight: 400;\"> Un besoin limit&eacute; &agrave; un point de vente ne justifie pas toujours de mobiliser l&rsquo;ensemble du r&eacute;seau.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le franchis&eacute; doit donc pouvoir lancer une campagne aupr&egrave;s de ses propres clients, au moment qu&rsquo;il juge pertinent et dans le cadre des r&egrave;gles communes<\/b><span style=\"font-weight: 400;\">. Il conserve ainsi la capacit&eacute; d&rsquo;agir sur son activit&eacute; sans attendre qu&rsquo;une op&eacute;ration nationale r&eacute;ponde &agrave; un sujet local.<\/span><\/p><p class=\"small-txt font-regular\"><b>Cette capacit&eacute; d&rsquo;initiative peut aussi enrichir le programme commun.<\/b><span style=\"font-weight: 400;\"> Une campagne con&ccedil;ue dans un &eacute;tablissement peut faire ressortir une attente ou une m&eacute;canique qui n&rsquo;avait pas encore &eacute;t&eacute; identifi&eacute;e &agrave; l&rsquo;&eacute;chelle du r&eacute;seau. <\/span><b>Ses r&eacute;sultats permettent alors de d&eacute;cider si l&rsquo;op&eacute;ration doit rester locale, &ecirc;tre adapt&eacute;e ou &ecirc;tre propos&eacute;e &agrave; d&rsquo;autres franchis&eacute;s.<\/b><\/p><p class=\"small-txt font-regular\"><b>L&rsquo;animation du programme fonctionne ainsi dans les deux sens :<\/b><span style=\"font-weight: 400;\"> le franchiseur impulse les campagnes communes et les initiatives locales peuvent, &agrave; leur tour, nourrir la strat&eacute;gie du r&eacute;seau.<\/span><\/p><p class=\"small-txt font-regular\"><b>Retrouvez nos conseils pour articuler communications nationales et locales &#10140;<\/b> <a href=\"https:\/\/obypay.com\/en\/blog\/email-marketing-franchise-network\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to use email marketing for a franchise network?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Attribuer \u00e0 chaque franchis\u00e9 son propre p\u00e9rim\u00e8tre dans le back-office centralis\u00e9\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;autonomie accord&eacute;e aux franchis&eacute;s doit se retrouver dans l&rsquo;organisation de l&rsquo;outil.<\/b><span style=\"font-weight: 400;\"> Le franchiseur et chaque franchis&eacute; dirigent des entreprises distinctes : <\/span><b>un back-office centralis&eacute; ne signifie donc pas que tous disposent des m&ecirc;mes acc&egrave;s aux param&egrave;tres et aux informations du r&eacute;seau.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec Obypay, le franchiseur peut programmer les campagnes communes qui seront diffus&eacute;es dans les &eacute;tablissements concern&eacute;s.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Chaque franchis&eacute; dispose de son propre p&eacute;rim&egrave;tre pour :<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; cr&eacute;er et programmer ses campagnes locales<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; consulter les op&eacute;rations nationales pr&eacute;vues dans son &eacute;tablissement<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; suivre ses campagnes actives et leurs r&eacute;sultats<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; v&eacute;rifier les actions d&eacute;j&agrave; planifi&eacute;es avant d&rsquo;en ajouter une nouvelle<\/span><\/p><p class=\"small-txt font-regular\"><b>Les diff&eacute;rentes campagnes sont ainsi coordonn&eacute;es dans un m&ecirc;me outil, sans fusionner les droits ni les donn&eacute;es des diff&eacute;rentes entreprises.<\/b><span style=\"font-weight: 400;\"> Le franchis&eacute; conserve son autonomie locale tout en sachant quelles op&eacute;rations communes seront d&eacute;ploy&eacute;es dans son &eacute;tablissement.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-back-office-employee-access-rights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Back-office restaurant : comment g&eacute;rer les droits d&rsquo;acc&egrave;s ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tChez Obypay, la fid\u00e9lit\u00e9 se pilote en r\u00e9seau et s\u2019active localement \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> commun ne devrait pas obliger le r&eacute;seau &agrave; choisir entre coh&eacute;rence de l&rsquo;enseigne et autonomie des franchis&eacute;s.<\/b><span style=\"font-weight: 400;\"> Avec la solution Obypay pens&eacute;e pour les <\/span><a href=\"https:\/\/obypay.com\/en\/franchise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">franchise networks<\/span><\/a><span style=\"font-weight: 400;\">, chaque niveau conserve son propre p&eacute;rim&egrave;tre dans une solution reli&eacute;e &agrave; l&rsquo;ensemble des &eacute;tablissements.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous souhaitez harmoniser la fid&eacute;lit&eacute; dans votre r&eacute;seau ? <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Demandez une d&eacute;mo &agrave; notre &eacute;quipe.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tharmonisent la fid\u00e9lit\u00e9\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/04\/kdo-dispo-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-digital-loyalty-card-benefits\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurants: the digital loyalty card boom<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Customer loyalty is the lifeblood of any business. This is especially true in the highly competitive foodservice sector.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png 1500w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-300x130.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1024x444.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-768x333.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-18x8.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1440x624.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1200x520.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-760x329.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-480x208.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-320x139.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-160x69.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-80x35.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 43.333333333333%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/7-original-ideas-customer-loyalty-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer loyalty: 7 original ideas for your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>For restaurateurs, as for all retailers, customer loyalty is the lifeblood of the business. How to keep your customers coming back<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg 1622w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.584463625154%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-gamification-marketing-ideas-customer-loyalty\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gamification restaurant : 3 id\u00e9es marketing pour fid\u00e9liser vos clients<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous voulez collecter plus d\u2019avis clients ? D\u00e9velopper votre base de donn\u00e9es ? Faire grandir votre communaut\u00e9 sur les r\u00e9seaux sociaux ? En int\u00e9grant des modules de jeu \u00e0 votre programme de fid\u00e9lit\u00e9, vous ajoutez un levier d\u2019animation pour encourager ces actions sans les pr\u00e9senter comme de simples demandes. Roue de la fortune, pronostics sportifs, d\u00e9fis mensuels\u2026 ces m\u00e9caniques donnent plus d\u2019int\u00e9r\u00eat \u00e0 la participation, tout en restant reli\u00e9es \u00e0 vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour cr\u00e9er plus d\u2019interactions, animer votre fid\u00e9lit\u00e9 et donner \u00e0 vos clients une bonne raison de revenir.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/loyalty-program-3-mechanisms-make-reward-more-attractive\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Programme de fid\u00e9lit\u00e9 : 3 m\u00e9canismes pour rendre la r\u00e9compense plus attractive\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Quel est le point commun entre un marshmallow, une carte de station de lavage et un programme de fid\u00e9lit\u00e9 de restaurant ? Une r\u00e9compense n\u2019a pas besoin d\u2019\u00eatre \u00e9lev\u00e9e pour avoir de la valeur aux yeux de vos clients. Alors pourquoi certaines m\u00e9caniques d\u00e9clenchent-elles imm\u00e9diatement l\u2019adh\u00e9sion, quand d\u2019autres peinent \u00e0 faire revenir malgr\u00e9 des avantages plus g\u00e9n\u00e9reux ? Derri\u00e8re ces \u00e9carts se cachent des ressorts psychologiques capables de modifier la perception d\u2019un gain, l\u2019envie de poursuivre et la d\u00e9cision d\u2019utiliser une r\u00e9compense. Dans cet article, on d\u00e9crypte 3 d\u2019entre eux pour renforcer l\u2019impact de votre programme de fid\u00e9lit\u00e9.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1536x1152.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1920x1440.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1440x1080.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/obypay-programme-fidelite-digitale-alternative-carte-papier-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-wallet-pass-loyalty-program-integration\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Pass Wallet pour restaurant : quand l\u2019int\u00e9grer \u00e0 son programme de fid\u00e9lit\u00e9 ?\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>100, 1000, 10 000 membres : \u00e0 partir de quand le Pass Wallet devient-il incontournable ? Faut-il l\u2019int\u00e9grer d\u00e8s le lancement, pendant la croissance du programme ou une fois la base bien install\u00e9e ? Il n\u2019y a pas de seuil unique, mais plusieurs signes permettent de savoir quand le Wallet peut devenir la prochaine \u00e9tape de votre programme de fid\u00e9lit\u00e9. Taille et activit\u00e9 de la base, maturit\u00e9, d\u00e9veloppement en franchise ou en multi-sites : on fait le point sur les crit\u00e8res \u00e0 regarder pour d\u00e9cider quand l\u2019int\u00e9grer et donner \u00e0 votre programme une place plus forte dans le quotidien de vos membres.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment d\u00e9ployer un programme de fid\u00e9lit\u00e9 commun \u00e0 tout un r\u00e9seau tout en laissant \u00e0 chaque franchis\u00e9 sa marge de man\u0153uvre ? O\u00f9 placer le curseur ? Quelles r\u00e8gles doivent s\u2019appliquer dans tous les \u00e9tablissements et quelles d\u00e9cisions peuvent rester ind\u00e9pendantes ? Dans cet article, d\u00e9couvrez comment construire un cadre partag\u00e9 qui am\u00e9liore l\u2019exp\u00e9rience client, facilite le pilotage du r\u00e9seau et pr\u00e9serve l\u2019autonomie de chaque franchis\u00e9. <\/p>","protected":false},"author":11,"featured_media":14801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,49,94,39,63,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-14800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-pass-wallet","post_solution-programme-de-fidelite","post_solution-recolte-davis-google","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/14800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=14800"}],"version-history":[{"count":5,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/14800\/revisions"}],"predecessor-version":[{"id":14807,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/14800\/revisions\/14807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/14801"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=14800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=14800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=14800"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=14800"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=14800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}