{"id":14160,"date":"2026-08-28T07:45:55","date_gmt":"2026-08-28T07:45:55","guid":{"rendered":"https:\/\/obypay.com\/?p=14160"},"modified":"2026-08-28T07:45:57","modified_gmt":"2026-08-28T07:45:57","slug":"livraison-restaurant-alternatives-promotions-augmenter-commandes","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-delivery-alternatives-promotions-increase-orders\/","title":{"rendered":"Livraison restaurant : quelles alternatives aux promotions pour augmenter les commandes ?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14160\" class=\"elementor elementor-14160\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tPourquoi les promotions sont-elles devenues si pr\u00e9sentes sur les plateformes de livraison ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment g\u00e9n\u00e9rer plus de commandes sans multiplier les promotions ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tReprenez la main sur vos commandes en ligne avec Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 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6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Dans votre Top 3 des clients r&eacute;guliers, il y a cette commande en <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>delivery<\/b><\/a><b> qui revient toutes les semaines,<\/b><span style=\"font-weight: 400;\"> le m&ecirc;me jour, &agrave; la m&ecirc;me heure, avec les m&ecirc;mes plats au suppl&eacute;ment pr&egrave;s.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">M&ecirc;me sur Uber Eats ou Deliveroo, certains clients finissent par devenir familiers. Vous savez qu&rsquo;ils reviennent, mais la relation s&rsquo;arr&ecirc;te presque l&agrave;. Pas d&rsquo;adresse e-mail dans votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\">, pas de num&eacute;ro pour garder le contact, pas de possibilit&eacute; de communiquer directement avec eux ou de les faire entrer dans votre propre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Leur r&eacute;gularit&eacute; profite donc avant tout &agrave; la plateforme.<\/b><\/p><p class=\"small-txt font-regular\"><b>C&rsquo;est l&agrave; tout le paradoxe, ces clients ont d&eacute;j&agrave; adopt&eacute; votre restaurant, mais vous avez peu de moyens pour prolonger cette relation.<\/b><span> Ils pourraient pourtant commander directement chez vous, venir sur place, recommander votre adresse ou devenir de v&eacute;ritables ambassadeurs.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pendant ce temps, pour d&eacute;velopper les ventes sur les plateformes, les options restent limit&eacute;es : <\/b><span style=\"font-weight: 400;\">gagner en visibilit&eacute; passe notamment par les offres, les promotions et les campagnes sponsoris&eacute;es.<\/span><\/p><p class=\"small-txt font-regular\"><b>Faut-il forc&eacute;ment continuer &agrave; investir dans les remises pour g&eacute;n&eacute;rer plus de commandes en livraison ?<\/b><span style=\"font-weight: 400;\"> Ou existe-t-il d&rsquo;autres moyens de d&eacute;velopper vos ventes tout en construisant une relation directe avec ses clients ?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPourquoi les promotions sont-elles devenues si pr\u00e9sentes sur les plateformes de livraison ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Sur les plateformes de livraison, votre restaurant n&rsquo;est jamais seul.<\/b><span style=\"font-weight: 400;\"> Il appara&icirc;t aux c&ocirc;t&eacute;s de dizaines d&rsquo;autres &eacute;tablissements disponibles dans le m&ecirc;me p&eacute;rim&egrave;tre de livraison. Et lorsqu&rsquo;un client ouvre l&rsquo;application avec une envie de pizza, de tacos ou d&rsquo;empanadas, il ne fait pas d&eacute;filer ind&eacute;finiment les r&eacute;sultats :<\/span><b> les premiers restaurants affich&eacute;s concentrent naturellement l&rsquo;attention.<\/b><\/p><p class=\"small-txt font-regular\"><b>Notes clients, temps de pr&eacute;paration ou encore d&eacute;lais de livraison entrent dans l&rsquo;&eacute;quation.<\/b><span style=\"font-weight: 400;\"> Mais les offres et les publicit&eacute;s donnent elles aussi acc&egrave;s &agrave; des espaces suppl&eacute;mentaires : <\/span><b>lancer une offre ou une campagne sponsoris&eacute;e augmente les chances d&rsquo;int&eacute;grer des carrousels comme &laquo; Offres pr&egrave;s de chez vous &raquo; ou &laquo; &Agrave; la une &raquo;.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">De quoi encourager une v&eacute;ritable course &agrave; l&rsquo;offre : -20 %, livraison offerte, produit offert, &laquo; 1 achet&eacute; = 1 offert &raquo;&hellip; <\/span><b>La promotion finit par remplir 2 fonctions : <\/b><span style=\"font-weight: 400;\">convaincre le client, bien s&ucirc;r, mais aussi <\/span><b>gagner suffisamment de visibilit&eacute; pour avoir une chance d&rsquo;entrer dans son choix.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Et cette visibilit&eacute; a un co&ucirc;t qui vient s&rsquo;ajouter &agrave; celui de la livraison : <\/b><span style=\"font-weight: 400;\">il faut appliquer la remise promise, absorber les frais li&eacute;s &agrave; la plateforme et conserver derri&egrave;re une marge suffisante sur le panier. <\/span><b>&Agrave; force de multiplier les op&eacute;rations simplement pour rester visible, g&eacute;n&eacute;rer davantage de commandes ne signifie pas forc&eacute;ment g&eacute;n&eacute;rer davantage de rentabilit&eacute;.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span>Peut-on encore d&eacute;velopper ses commandes en livraison sans entrer dans cette course permanente aux promotions ? <\/span><b>Oui, &agrave; condition de reprendre la main sur son canal de commande.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-scaled.jpg\" alt=\"Pizza au pepperoni dans une bo\u00eete \u00e0 pizza en carton.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-300x199.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-1024x678.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-768x509.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-1536x1017.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-2048x1356.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-1920x1272.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-1440x954.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-1200x795.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-760x503.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-480x318.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-320x212.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-160x106.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pizza_emporter_livraison_fidelite_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.25%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment g\u00e9n\u00e9rer plus de commandes sans multiplier les promotions ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tD\u00e9velopper son propre canal de livraison\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Non, d&eacute;velopper son propre canal de livraison ne signifie pas recruter 5 livreurs et investir dans une flotte de scooters du jour au lendemain.<\/b><\/p><p class=\"small-txt font-regular\"><b>Il existe aujourd&rsquo;hui une solution interm&eacute;diaire<\/b><span style=\"font-weight: 400;\"> entre internaliser enti&egrave;rement la livraison et d&eacute;pendre &agrave; 100 % des plateformes externes :<\/span><b> the <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Delivery<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><b>Vous conservez votre propre parcours de commande, tandis que la livraison est assur&eacute;e par une flotte de coursiers partenaires. <\/b><span style=\"font-weight: 400;\">Vous gardez ainsi la ma&icirc;trise de votre carte, de vos prix et de l&rsquo;exp&eacute;rience propos&eacute;e, sans avoir &agrave; g&eacute;rer vous-m&ecirc;me les recrutements, les plannings ou les v&eacute;hicules.<\/span><\/p><p class=\"small-txt font-regular\"><b>Sur votre propre canal, la relation client reste aussi entre vos mains.<\/b><span style=\"font-weight: 400;\"> Les commandes alimentent votre base CRM, vous identifiez les clients qui reviennent, leur fr&eacute;quence de commande et leurs habitudes, puis vous pouvez communiquer directement avec eux pour les faire revenir.<\/span><\/p><p class=\"small-txt font-regular\"><b>Vous ne d&eacute;pendez donc plus uniquement de la visibilit&eacute; accord&eacute;e par une plateforme ou d&rsquo;une nouvelle promotion pour g&eacute;n&eacute;rer la commande suivante. <\/b><span style=\"font-weight: 400;\">Vous construisez progressivement une base de clients que vous pouvez fid&eacute;liser, solliciter et r&eacute;compenser directement.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tEncourager la r\u00e9gularit\u00e9 avec un programme de fid\u00e9lit\u00e9 \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec votre propre canal de livraison, les commandes alimentent directement votre base CRM. <\/span><b>Vous pouvez donc fid&eacute;liser vos clients &agrave; distance exactement comme vous le faites d&eacute;j&agrave; sur place, avec un m&ecirc;me programme de fid&eacute;lit&eacute; et un m&ecirc;me compte client.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Plut&ocirc;t que d&rsquo;accorder -10 ou -20 % &agrave; chaque nouvelle commande, vous pouvez attribuer des points selon le montant d&eacute;pens&eacute;, puis d&eacute;bloquer un produit offert ou un avantage une fois un certain palier atteint. <\/span><b>La r&eacute;compense intervient apr&egrave;s plusieurs commandes, et non syst&eacute;matiquement sur chacune d&rsquo;entre elles.<\/b><\/p><p class=\"small-txt font-regular\"><b>Et pour donner ponctuellement un coup d&rsquo;acc&eacute;l&eacute;rateur aux commandes, pas besoin de revenir automatiquement &agrave; la remise :<\/b> <a href=\"https:\/\/obypay.com\/en\/market-booster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">les points peuvent aussi &ecirc;tre multipli&eacute;s sur une p&eacute;riode ou un cr&eacute;neau pr&eacute;cis<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">avec par exemple des points doubl&eacute;s le mardi soir<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>De quoi encourager la prochaine commande sans habituer vos clients &agrave; attendre une baisse de prix pour revenir.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tTransformer ses clients fid\u00e8les en ambassadeurs gr\u00e2ce au parrainage \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vos clients fid&egrave;les parlent d&eacute;j&agrave; de votre restaurant autour d&rsquo;eux : ils recommandent une adresse &agrave; leurs coll&egrave;gues, partagent le lien du menu dans une conversation ou proposent votre restaurant pour la prochaine commande. <\/span><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/market-booster\/sponsorship\/\" target=\"_blank\" rel=\"noopener\"><b>parrainage<\/b><\/a><b> permet de transformer ce bouche-&agrave;-oreille spontan&eacute; en une m&eacute;canique qui profite &agrave; chacun.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Tout le monde y trouve son compte : <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; le client fid&egrave;le est r&eacute;compens&eacute;<\/b><span style=\"font-weight: 400;\"> pour sa recommandation<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; le nouveau client profite d&rsquo;un avantage<\/b><span style=\"font-weight: 400;\"> pour tester l&rsquo;adresse<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; le restaurant b&eacute;n&eacute;ficie d&rsquo;un nouveau canal d&rsquo;acquisition<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Et contrairement &agrave; une remise accord&eacute;e une nouvelle fois &agrave; un habitu&eacute;, <\/span><b>la r&eacute;compense est ici associ&eacute;e &agrave; l&rsquo;arriv&eacute;e d&rsquo;un nouveau client.<\/b><span style=\"font-weight: 400;\"> Une premi&egrave;re commande qui permet aussi d&rsquo;enrichir votre base clients et de commencer imm&eacute;diatement &agrave; construire une relation directe avec ce nouveau contact.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Associer points et parrainage pour fid\u00e9liser d\u00e8s la premi\u00e8re commande \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une fois ce nouveau client entr&eacute; dans votre base de donn&eacute;es, l&rsquo;enjeu est de ne pas s&rsquo;arr&ecirc;ter &agrave; cette premi&egrave;re commande. <\/span><b>Et pour se faire, le programme de fid&eacute;lit&eacute; reprend le relais du parrainage.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le filleul a profit&eacute; d&rsquo;un avantage pour d&eacute;couvrir votre restaurant et a commenc&eacute; &agrave; cumuler des points d&egrave;s sa premi&egrave;re commande. <\/span><b>Le parrainage facilite donc l&rsquo;acquisition, tandis que le programme de fid&eacute;lit&eacute; encourage la r&eacute;gularit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><b>Surtout, vous pouvez d&eacute;sormais entretenir directement la relation avec ce nouveau client. <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/pass-wallet-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Push notifications<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-mails, SMS<\/span><\/a><span style=\"font-weight: 400;\">&hellip; vous disposez de vos propres canaux pour garder le contact, lui rappeler ses avantages, l&rsquo;informer d&rsquo;une nouveaut&eacute; et lui donner une raison de commander &agrave; nouveau.<\/span><\/p><p class=\"small-txt font-regular\"><b>Les deux m&eacute;caniques se compl&egrave;tent naturellement :<\/b><span style=\"font-weight: 400;\"> vos clients fid&egrave;les vous aident &agrave; en acqu&eacute;rir de nouveaux, puis vous transformez cette premi&egrave;re commande en une relation que vous pouvez d&eacute;velopper dans la dur&eacute;e. &Agrave; terme, certains de ces nouveaux clients deviendront eux-m&ecirc;mes des habitu&eacute;s, puis des ambassadeurs &agrave; leur tour.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tReprenez la main sur vos commandes en ligne avec Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Proposez votre propre service de <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b> and <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Delivery<\/b><\/a><b>, avec un programme de fid&eacute;lit&eacute; directement int&eacute;gr&eacute; au parcours de commande.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vos clients commandent directement chez vous, leurs achats alimentent votre base client et leur fid&eacute;lit&eacute; est reconnue &agrave; chaque commande, sur place comme &agrave; distance.<\/span><\/p><p class=\"small-txt font-regular\"><b>Envie de d&eacute;velopper votre propre canal de commande en ligne ?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Request a demo now<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tfid\u00e9lisent aussi \u00e0 distance\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect.jpg 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-1200x801.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-320x214.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2021\/08\/Article-Click-and-Collect-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/how-click-collect-can-help-restaurants-health-crisis\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">How can click &amp; collect help restaurants during and after the health crisis?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>There's no doubt that the COVID-19 crisis has literally paralyzed the hospitality sector. Some will tap you on the shoulder and say \"enjoy it...<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/visuels-Obypay-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/3-home-delivery-solutions-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">3 solutions for setting up home delivery in your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Discover three effective strategies for offering home delivery, avoiding the pitfalls and providing impeccable service. Click to find out!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise.png 1376w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-300x153.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-1024x521.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-768x391.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-18x9.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-1200x610.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-760x387.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-480x244.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-320x163.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-160x81.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/06\/Obypay-benefices-click-and-collect-restaurant-franchise-80x41.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 50.872093023256%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/click-and-collect-benefits-catering-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Click &amp; Collect: benefits for your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>What if you could increase your sales while reducing stress in the kitchen? Here are 3 good reasons to opt for Click &amp; Collect!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/09\/burger-click-and-collect-obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-advantages-operation-installation-click-and-collect\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant: everything you need to know about Click &amp; Collect<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How it works, its benefits, how to set it up and what your marketing strategy is: all the answers to your Click &amp; Collect questions can be found in our comprehensive new guide!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/mockup-obypay-clickandcollect_fidelite-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/click-and-collect-underrated-loyalty-driver\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">\u00a0Click &amp; Collect, a loyalty lever too often underestimated<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>No algorithms that decide your visibility, no platforms that keep the data to themselves. Click &amp; Collect is a powerful customer loyalty tool, enabling you to regain control over your relationship with your regulars and increase repeat orders. Better still, it improves the customer experience by removing irritants: no delivery charges, no waiting on site, no dependence on the vagaries of a delivery driver. Click &amp; Collect has everything it takes to become a powerful loyalty driver. But you still need to know how to exploit it. Here's how to make the most of it.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>-20 %, livraison offerte, 1 achet\u00e9 = 1 offert\u2026 Jusqu\u2019o\u00f9 faut-il aller pour rester visible sur les plateformes de livraison ? Vos clients les plus r\u00e9guliers commandent d\u00e9j\u00e0 chez vous, tandis que les offres agressives servent surtout \u00e0 tenter de capter de nouveaux clients, sans garantie qu\u2019ils choisiront votre restaurant. D\u00e9couvrez comment r\u00e9duire votre d\u00e9pendance aux remises et aux campagnes sponsoris\u00e9es pour d\u00e9velopper vos commandes en livraison. <\/p>","protected":false},"author":11,"featured_media":14180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[37,47,95,39,56],"post_sector":[50,86,60,52,42,55,43,61,51,44],"class_list":["post-14160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-click-collect","post_solution-click-delivery","post_solution-parrainage","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/14160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=14160"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/14160\/revisions"}],"predecessor-version":[{"id":14186,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/14160\/revisions\/14186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/14180"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=14160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=14160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=14160"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=14160"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=14160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}