{"id":13991,"date":"2026-08-10T08:19:32","date_gmt":"2026-08-10T08:19:32","guid":{"rendered":"https:\/\/obypay.com\/?p=13991"},"modified":"2026-08-10T08:19:34","modified_gmt":"2026-08-10T08:19:34","slug":"notifications-push-wallet-restaurants-guide-complet","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/wallet-push-notifications-restaurants-complete-guide\/","title":{"rendered":"Notifications push Wallet pour restaurants : guide complet (+ 25 mod\u00e8les)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13991\" class=\"elementor elementor-13991\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tQu\u2019est-ce qu\u2019une notification push Wallet ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment r\u00e9diger des notifications push Wallet qui g\u00e9n\u00e8rent des visites et des commandes ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t20 mod\u00e8les de notifications push Wallet pour activer votre programme de fid\u00e9lit\u00e9 \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tNotifications push : 5 erreurs \u00e0 \u00e9viter\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tG\u00e9rez facilement vos campagnes Wallet avec Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div 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7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>With the <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/pass-wallet-2\/\" target=\"_blank\" rel=\"noopener\"><b>Pass Wallet<\/b><\/a><b>, les restaurants disposent d&rsquo;un point de contact privil&eacute;gi&eacute; avec les membres de leur <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> : leur t&eacute;l&eacute;phone portable.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Mais sur cet &eacute;cran, votre message entre en concurrence avec les SMS, les r&eacute;seaux sociaux et les notifications de toutes leurs applications.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Alors comment envoyer des messages qui attirent l&rsquo;attention sans &ecirc;tre intrusifs ? Efficaces sans &ecirc;tre trop charg&eacute;s ?<\/span><\/p><p class=\"small-txt font-regular\"><b>On vous a pr&eacute;par&eacute; un guide complet avec tout ce que vous devez savoir pour &eacute;crire vos meilleures <\/b><a href=\"https:\/\/obypay.com\/en\/features\/targeted-loyalty-push-notifications\/\" target=\"_blank\" rel=\"noopener\"><b>notifications push Wallet<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> On y a gliss&eacute; des mod&egrave;les personnalis&eacute;s adapt&eacute;s aux <\/span><a href=\"https:\/\/obypay.com\/en\/traditional-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">traditional restaurants<\/span><\/a><span style=\"font-weight: 400;\">to <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/digital-solution-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">food courts<\/span><\/a><span style=\"font-weight: 400;\">to <\/span><a href=\"https:\/\/obypay.com\/en\/entertainment-complex\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leisure complexes<\/span><\/a><span style=\"font-weight: 400;\">to <\/span><a href=\"https:\/\/obypay.com\/en\/bakeries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bakeries<\/span><\/a><span style=\"font-weight: 400;\"> ou encore aux <\/span><a href=\"https:\/\/obypay.com\/en\/bars-pubs-cafes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bars<\/span><\/a><span style=\"font-weight: 400;\">, ainsi que les <\/span><b>5 erreurs &agrave; ne surtout pas commettre<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQu\u2019est-ce qu\u2019une notification push Wallet ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une notification push Wallet est un message qui s&rsquo;affiche sur le smartphone d&rsquo;un client apr&egrave;s l&rsquo;ajout de la carte de fid&eacute;lit&eacute; du restaurant &agrave; Apple Wallet ou Google Wallet.<\/b><span style=\"font-weight: 400;\"> Elle permet de lui signaler une offre, une r&eacute;compense disponible, un nouveau solde de points ou une information li&eacute;e &agrave; son programme de fid&eacute;lit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification n&rsquo;est pas &laquo; <\/span><span style=\"font-weight: 400;\">envoy&eacute;e dans le Wallet<\/span><span style=\"font-weight: 400;\"> \". <\/span><b>Elle appara&icirc;t sur l&rsquo;&eacute;cran du t&eacute;l&eacute;phone, comme une notification d&rsquo;application.<\/b><span style=\"font-weight: 400;\"> Lorsque le client la touche, son Wallet s&rsquo;ouvre sur la carte concern&eacute;e ou vers le lien associ&eacute; &agrave; la notification.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour recevoir une notification, le client doit adh&eacute;rer au programme de fid&eacute;lit&eacute; et ajouter sa carte &agrave; Apple Wallet ou Google Wallet. <\/b><span style=\"font-weight: 400;\">Une fois le Pass enregistr&eacute;, le restaurant dispose d&rsquo;un nouveau point de contact avec le membre de son programme de fid&eacute;lit&eacute;.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFaut-il poss\u00e9der une application pour recevoir une notification Wallet ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Il faut bien distinguer la notification push classique de la notification push Wallet.<\/b><\/p><p class=\"small-txt font-regular\"><b>Une notification push classique est envoy&eacute;e depuis l&rsquo;application mobile d&rsquo;une marque.<\/b><span> Pour la recevoir, le client doit avoir t&eacute;l&eacute;charg&eacute; cette application et autoris&eacute; ses notifications.<\/span><\/p><p class=\"small-txt font-regular\"><b>La notification push Wallet ne n&eacute;cessite pas l&rsquo;application du restaurant. <\/b><span style=\"font-weight: 400;\">Elle est li&eacute;e &agrave; la carte de fid&eacute;lit&eacute; ajout&eacute;e dans Apple Wallet sur iPhone ou Google Wallet sur Android.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Dans les deux cas, le message appara&icirc;t sur le smartphone. <\/span><b>La diff&eacute;rence tient au point de d&eacute;part :<\/b><span style=\"font-weight: 400;\"> l&rsquo;application de la marque ou la carte enregistr&eacute;e dans le Wallet.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tQuelles diff\u00e9rences entre Apple Wallet et Google Wallet ? \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour le client, il n&rsquo;y pas de diff&eacute;rence marqu&eacute;e. <\/span><b>Sur Iphone comme sur Android, la notification appara&icirc;t sur son smartphone et lui permet d&rsquo;ouvrir sa carte de fid&eacute;lit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><b>Le syst&egrave;me utilis&eacute; peut toutefois modifier la pr&eacute;sentation de la notification et la longueur de texte affich&eacute;e. <\/b><span style=\"font-weight: 400;\">Le rendu d&eacute;pend aussi du mod&egrave;le de t&eacute;l&eacute;phone et des r&eacute;glages choisis par le client.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour le restaurateur, cela ne demande pas de cr&eacute;er deux campagnes diff&eacute;rentes. L&rsquo;offre, le message et l&rsquo;appel &agrave; l&rsquo;action (CTA) peuvent rester identiques. <\/span><b>Avec Obypay, la campagne se pr&eacute;pare directement depuis le back-office, avec une pr&eacute;visualisation du message avant son envoi.<\/b><span style=\"font-weight: 400;\"> Vous pouvez ainsi v&eacute;rifier son rendu et ajuster le texte si n&eacute;cessaire.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment r\u00e9diger des notifications push Wallet qui g\u00e9n\u00e8rent des visites et des commandes ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une notification push vous laisse peu de caract&egrave;res et quelques secondes pour attirer l&rsquo;attention.<\/b><span style=\"font-weight: 400;\"> Ne concentrez pas toute votre &eacute;nergie sur l&rsquo;originalit&eacute; de la formulation, privil&eacute;giez les <\/span><b>3 essentiels : l&rsquo;information, l&rsquo;offre et l&rsquo;appel &agrave; l&rsquo;action.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Placer l\u2019information d\u00e9cisive dans les premiers mots\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>La longueur affich&eacute;e varie selon le smartphone et les r&eacute;glages du client. <\/b><span style=\"font-weight: 400;\">Une partie de la notification peut donc &ecirc;tre coup&eacute;e. Les premiers mots doivent suffire &agrave; comprendre le sujet.<\/span><\/p><p class=\"small-txt font-regular\"><b>Commencez par l&rsquo;information qui justifie l&rsquo;envoi :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &laquo; <\/span><span style=\"font-weight: 400;\">Votre r&eacute;compense expire jeudi <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &laquo;<\/span><span style=\"font-weight: 400;\"> Plus que 40 points avant votre dessert offert<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &laquo; <\/span><span style=\"font-weight: 400;\">Vos points sont doubl&eacute;s ce midi <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &laquo; <\/span><span style=\"font-weight: 400;\">Votre offre anniversaire est disponible<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>&Eacute;vitez les introductions qui retardent l&rsquo;information,<\/b><span style=\"font-weight: 400;\"> comme &laquo; <\/span><span style=\"font-weight: 400;\">nous avons une bonne nouvelle pour vous<\/span><span style=\"font-weight: 400;\"> &raquo;. Elles occupent de la place sans expliquer ce que le client peut obtenir.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cLe nom du restaurant appara\u00eet d\u00e9j\u00e0 avec la notification. Il n\u2019est donc pas n\u00e9cessaire de le r\u00e9p\u00e9ter au d\u00e9but du message. Utilisez cet espace pour parler de l\u2019avantage, du produit ou de l\u2019\u00e9ch\u00e9ance.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Our expert advice<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Rendre la valeur de l\u2019offre imm\u00e9diatement mesurable \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Une offre est disponible<\/span><span style=\"font-weight: 400;\"> &raquo; donne peu d&rsquo;informations. &laquo; <\/span><span style=\"font-weight: 400;\">Vos points sont doubl&eacute;s sur toutes vos commandes jusqu&rsquo;&agrave; jeudi. <\/span><span style=\"font-weight: 400;\">&nbsp;&raquo; indique &agrave; la fois la valeur et la dur&eacute;e de l&rsquo;avantage.<\/span><\/p><p class=\"small-txt font-regular\"><b>Une promesse g&eacute;n&eacute;rale demande au client de faire un effort pour comprendre son int&eacute;r&ecirc;t, <\/b><span style=\"font-weight: 400;\">l&agrave; o&ugrave; une information chiffr&eacute;e lui permet d&rsquo;&eacute;valuer rapidement l&rsquo;offre.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Inutile de multiplier les chiffres pour rendre l&rsquo;offre ultra pr&eacute;cise. <\/span><b>Les conditions suppl&eacute;mentaires d&eacute;taill&eacute;es peuvent appara&icirc;tre dans le Pass ou sur la page associ&eacute;e. <\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Employer des mots qui indiquent quoi faire et quand le faire \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes verbes qui orientent vers une action \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Privil&eacute;giez les verbes d&rsquo;action<\/b><span style=\"font-weight: 400;\"> qui indiquent la prochaine &eacute;tape : commandez \/ r&eacute;servez \/ utilisez \/ pr&eacute;sentez \/ activez \/ revenez \/ ajoutez \/ etc.<\/span><\/p><p class=\"small-txt font-regular\"><b>Placez-les pr&egrave;s du b&eacute;n&eacute;fice :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">Utilisez votre avantage avant dimanche<\/span><span style=\"font-weight: 400;\"> &raquo; ou &laquo; <\/span><span style=\"font-weight: 400;\">R&eacute;servez votre table pour vendredi <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le client sait ainsi ce qu&rsquo;il doit faire pour profiter de l&rsquo;offre.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes rep\u00e8res qui cadrent le message \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les dates et les horaires r&eacute;duisent les h&eacute;sitations.<\/b><span style=\"font-weight: 400;\"> &laquo;<\/span><span style=\"font-weight: 400;\"> Pendant une semaine <\/span><span style=\"font-weight: 400;\">&raquo; est vague, l&agrave; o&ugrave; &laquo; <\/span><span style=\"font-weight: 400;\">Jusqu&rsquo;&agrave; mercredi<\/span><span style=\"font-weight: 400;\"> &raquo; donne une limite identifiable.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Utilisez des rep&egrave;res adapt&eacute;s &agrave; l&rsquo;action attendue : aujourd&rsquo;hui \/ ce midi \/ avant 14h \/ de 15h &agrave; 17h \/ lors de votre prochaine visite.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ajoutez aussi le lieu ou le produit lorsque l&rsquo;offre ne concerne pas toute l&rsquo;enseigne :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">dans votre restaurant d&rsquo;Annecy<\/span><span style=\"font-weight: 400;\"> &raquo;, &laquo; <\/span><span style=\"font-weight: 400;\">sur les menus &eacute;tudiants <\/span><span style=\"font-weight: 400;\">&raquo; ou &laquo; <\/span><span style=\"font-weight: 400;\">dans les corners participants<\/span><span style=\"font-weight: 400;\"> \".<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes mots trop promotionnels qui affaiblissent l\u2019offre \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les superlatifs et les formules myst&eacute;rieuses attirent parfois l&rsquo;attention, mais ils donnent peu de raisons d&rsquo;agir.<\/b><\/p><p class=\"small-txt font-regular\">Limitez les expressions comme : offre &agrave; ne pas manquer \/ d&eacute;p&ecirc;chez-vous \/ derni&egrave;re chance \/ vite \/ etc.<\/p><p class=\"small-txt font-regular\"><b>Ces formulations peuvent fonctionner lorsqu&rsquo;elles correspondent &agrave; une vraie situation.<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">Derni&egrave;re chance<\/span><span style=\"font-weight: 400;\"> &raquo; a du sens si l&rsquo;avantage expire le soir m&ecirc;me. <\/span><b>Mais si vous l&rsquo;utilisez chaque semaine, elle finit par perdre tout son poids.<\/b><\/p><p class=\"small-txt font-regular\"><b>La pr&eacute;cision reste plus persuasive que la surench&egrave;re :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">votre dessert offert expire ce soir<\/span><span style=\"font-weight: 400;\"> &raquo; apporte davantage d&rsquo;informations qu&rsquo;un message enti&egrave;rement construit autour de l&rsquo;urgence.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLes emojis : bonne ou mauvaise id\u00e9e ? \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Vous pouvez ajouter un emoji s&rsquo;il aide &agrave; identifier le sujet de la notification et renforce le message.<\/b><span style=\"font-weight: 400;\"> En revanche, &eacute;vitez d&rsquo;en accumuler plusieurs uniquement pour faire joli. <\/span><b>Vous disposez de peu de place : ne la grignotez pas avec des emojis au d&eacute;pend de l&rsquo;information.<\/b><\/p><p class=\"small-txt font-regular\">Leur utilisation d&eacute;pend aussi du ton de l&rsquo;enseigne. Si votre communication est habituellement sobre, conservez cette tonalit&eacute; dans vos notifications push.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Faire correspondre le message \u00e0 la page de destination\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification sert &agrave; capter l&rsquo;attention. <\/span><b>La page de destination doit ensuite permettre au client de passer &agrave; l&rsquo;action sans chercher son chemin.<\/b><span style=\"font-weight: 400;\"> Le lien choisi doit le conduire exactement l&agrave; o&ugrave; il pourra profiter de l&rsquo;offre annonc&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; Pour une offre d&eacute;jeuner, renvoyez vers le menu concern&eacute; dans le <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Pour une soir&eacute;e, renvoyez directement vers la r&eacute;servation. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; Pour une r&eacute;compense, donnez acc&egrave;s &agrave; l&rsquo;avantage et &agrave; ses conditions d&rsquo;utilisation.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&Eacute;vitez de renvoyer par d&eacute;faut vers la page d&rsquo;accueil de votre site.<\/b><span style=\"font-weight: 400;\"> Assurez aussi une continuit&eacute; entre le message et la page d&rsquo;arriv&eacute;e. Le produit, le prix, la date et les conditions annonc&eacute;s dans la notification doivent &ecirc;tre les m&ecirc;mes apr&egrave;s l&rsquo;ouverture du lien.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t20 mod\u00e8les de notifications push Wallet pour activer votre programme de fid\u00e9lit\u00e9 \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On se lance ? <\/span><b>Voici 30 mod&egrave;les de notifications push Wallet <\/b><span style=\"font-weight: 400;\">pour vous aider &agrave; lancer vos campagnes, sans syndr&ocirc;me de la page blanche.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tNotifications push pour une boulangerie : 5 exemples\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. D\u00e9velopper les commandes du petit-d\u00e9jeuner \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Caf&eacute; offert dans toutes les formules petit-d&eacute;j&rsquo;, avant 10h &#9749;<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification annonce le produit offert, la condition et l&rsquo;heure limite.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Attirer des clients pendant l\u2019apr\u00e8s-midi \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><a href=\"https:\/\/obypay.com\/en\/features\/bonus-products-on-the-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vos points comptent double<\/span><\/a><span style=\"font-weight: 400;\"> sur les p&acirc;tisseries aujourd&rsquo;hui de 15h &agrave; 17h. Choisissez votre go&ucirc;ter pr&eacute;f&eacute;r&eacute;. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le cr&eacute;neau et les produits concern&eacute;s apparaissent imm&eacute;diatement. La page de destination peut pr&eacute;senter uniquement les p&acirc;tisseries &eacute;ligibles &agrave; l&rsquo;offre.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Faire utiliser une r\u00e9compense \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Une baguette tradition vous est offerte jusqu&rsquo;&agrave; dimanche. Pr&eacute;sentez votre Pass en caisse pour en profiter.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le client conna&icirc;t sa r&eacute;compense et le temps dont il dispose pour l&rsquo;utiliser. Le message peut renvoyer vers les conditions de l&rsquo;avantage.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Encourager la progression dans le programme \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Plus que 5 points avant votre formule offerte &#127873; ! <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cette notification valorise les points d&eacute;j&agrave; obtenus et montre que <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/loyalty-program-3-mechanisms-make-reward-more-attractive\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la r&eacute;compense se rapproche<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Promouvoir une nouveaut\u00e9 \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">La brioche aux 3 chocos arrive ce week-end. R&eacute;servez la v&ocirc;tre d&egrave;s maintenant<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification s&rsquo;appuie sur la segmentation et <\/span><a href=\"https:\/\/obypay.com\/en\/features\/customer-tagging\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">le taggage client<\/span><\/a><span style=\"font-weight: 400;\"> pour pr&eacute;senter un produit proche des habitudes du client. Le lien peut renvoyer vers la pr&eacute;commande.<\/span><\/p><p class=\"small-txt font-regular\"><b>Envie d&rsquo;en savoir plus sur la segmentation selon les pr&eacute;f&eacute;rences de vos clients ?<\/b><span> See our guide \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-tags-segment-crm\/\" target=\"_blank\" rel=\"noopener\"><span>Segmenter avec les tags clients : passer des campagnes &ldquo;blast&rdquo; aux envois vraiment cibl&eacute;s<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-scaled.jpg\" alt=\"Assortiment de croissants, pains au chocolat et autres viennoiseries dans une boulangerie\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-300x226.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-1024x773.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-768x580.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-1536x1159.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-2048x1546.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-1920x1449.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-1440x1087.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-1200x906.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-760x574.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-480x362.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-320x241.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-160x121.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-boulangerie-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75.46875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-20\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tNotifications push pour un fast-food : 5 exemples\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-21\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Encourager la pr\u00e9commande en Click & Collect \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo;<\/span><span style=\"font-weight: 400;\"> Pr&eacute;commandez votre menu avant 11h30 et r&eacute;cup&eacute;rez-le &agrave; l&rsquo;heure choisie. Commandez en Click &amp; Collect. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification rappelle au client qu&rsquo;il peut anticiper sa commande et <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-wait-time-5-customer-journey-steps-optimize\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&eacute;viter l&rsquo;attente<\/span><\/a><span style=\"font-weight: 400;\"> pendant le service du midi.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-22\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Promouvoir une nouveaut\u00e9 selon les pr\u00e9f\u00e9rences du client \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Vous aimez les recettes spicy &#127798;&#65039; ? Notre nouveau burger &ldquo;El Diablo&rdquo; est dispo d&egrave;s aujourd&rsquo;hui. Commandez-le en ligne.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification relie la nouveaut&eacute; aux habitudes du client. Elle sera plus pertinente aupr&egrave;s des personnes qui ont d&eacute;j&agrave; command&eacute; des produits similaires.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-23\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Faire utiliser une cagnotte \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Vous avez 6 &euro; dans votre cagnotte. Utilisez-les sur votre prochaine commande ! <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le montant disponible donne une raison imm&eacute;diate de commander.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-24\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. D\u00e9velopper les commandes en Click & Delivery \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo;<\/span><span style=\"font-weight: 400;\"> Ce soir, livraison offerte d&egrave;s 25&euro; de commande. Faites-vous livrer d&egrave;s maintenant &#127843; <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification met en avant le service de livraison du restaurant et donne une raison de l&rsquo;utiliser. Elle peut cibler les clients qui ont d&eacute;j&agrave; command&eacute; &agrave; distance ou qui utilisent habituellement la livraison. Le lien doit mener directement vers le menu <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Delivery<\/span><\/a><span style=\"font-weight: 400;\">, avec les conditions et les zones desservies.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-25\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Faire revenir un client inactif \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Votre prochaine commande vous rapporte 50 points en plus, jusqu&rsquo;&agrave; vendredi seulement !<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cette campagne peut cibler les clients qui n&rsquo;ont pas command&eacute; depuis plusieurs semaines. La dur&eacute;e de validit&eacute; est volontairement assez courte.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-26\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tNotifications push pour un food court : 5 exemples\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-27\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Mettre en avant une s\u00e9lection propos\u00e9e par plusieurs corners \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Ce midi, retrouvez notre s&eacute;lection de plats &agrave; 8&euro; dans vos corners pr&eacute;f&eacute;r&eacute;s.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification rassemble plusieurs offres autour d&rsquo;un crit&egrave;re pertinent pour le client. Le lien peut renvoyer vers une <\/span><a href=\"https:\/\/obypay.com\/en\/features\/cross-stalls-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">s&eacute;lection d&eacute;di&eacute;e<\/span><\/a><span style=\"font-weight: 400;\">, sans l&rsquo;obliger &agrave; parcourir chaque menu s&eacute;par&eacute;ment.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-28\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. D\u00e9velopper la pr\u00e9commande du d\u00e9jeuner \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo;<\/span><span style=\"font-weight: 400;\"> Votre d&eacute;j&rsquo; est d&eacute;j&agrave; pr&ecirc;t. Pr&eacute;commandez avant 11h30 et choisissez les stands qui vous font envie.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le message s&rsquo;adresse aux clients qui disposent de peu de temps le midi. Il valorise la pr&eacute;commande tout en rappelant qu&rsquo;ils peuvent <\/span><a href=\"https:\/\/obypay.com\/en\/features\/multi-basket-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">composer leur panier parmi plusieurs offres<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-29\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Faire d\u00e9couvrir un nouveau stand\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo;<\/span><span style=\"font-weight: 400;\"> Le corner Taxco ouvre aujourd&rsquo;hui. 25 points suppl&eacute;mentaires sur votre premi&egrave;re commande jusqu&rsquo;&agrave; dimanche. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification donne une raison de tester la nouvelle enseigne.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-30\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. G\u00e9n\u00e9rer du trafic autour d\u2019une animation \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Vous &ecirc;tes plus forts que Shazam ? Quiz musical ann&eacute;es 2000 ce jeudi &#129705; Inscrivez-vous gratuitement. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une question interpelle le client et lui permet de se projeter dans l&rsquo;&eacute;v&eacute;nement. En quelques mots, le client sait de quel &eacute;v&eacute;nement il s&rsquo;agit, quand il a lieu et que l&rsquo;inscription est gratuite.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-31\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Booster l\u2019Happy Hour\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/happy-hour-france-regulations-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Happy Hour<\/span><\/a><span style=\"font-weight: 400;\"> de 17h &agrave; 19h : vos points sont doubl&eacute;s sur toutes les boissons &#127864;<\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le message associe un horaire &agrave; un avantage fid&eacute;lit&eacute;. Le lien peut mener vers la liste des corners participants, les boissons concern&eacute;es et les conditions de l&rsquo;offre.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-32\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tNotifications push pour un complexe de loisirs : 5 exemples\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-33\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Remplir un cr\u00e9neau moins fr\u00e9quent\u00e9 \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Mardi de 14h &agrave; 17h, la deuxi&egrave;me partie de bowling est offerte. R&eacute;servez votre piste.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La notification associe un avantage &agrave; un cr&eacute;neau fixe, <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-offpeak-periods-5-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">et permet &agrave; l&rsquo;&eacute;tablissement de booster un cr&eacute;neau creux<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-34\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Encourager les r\u00e9servations de groupe\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Une sortie pr&eacute;vue ce week-end ? R&eacute;servez votre salle de <\/span><a href=\"https:\/\/obypay.com\/en\/karaoke\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">karaoke<\/span><\/a><span style=\"font-weight: 400;\"> jusqu&rsquo;&agrave; 10 personnes. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le message donne imm&eacute;diatement la capacit&eacute; de la salle et aide le client &agrave; se projeter avec son groupe. Le lien peut mener vers les cr&eacute;neaux encore disponibles.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-35\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. D\u00e9velopper la restauration avant une activit\u00e9 \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">R&eacute;servez une activit&eacute; ce vendredi et profitez de -50% sur tout le snacking.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L&rsquo;offre associe l&rsquo;activit&eacute; et la restauration pour augmenter la valeur de chaque visite.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-36\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 04. Promouvoir une formule anniversaire \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Votre anniversaire approche ? Activit&eacute;, g&acirc;teau et boissons sont r&eacute;unis dans notre formule &agrave; 25&euro; par personne. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La date d&rsquo;anniversaire permet de cibler les clients concern&eacute;s. Le lien peut pr&eacute;senter le contenu de la formule, les conditions et les cr&eacute;neaux de r&eacute;servation.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-birthday-first-loyalty-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anniversaire client : comment lancer sa premi&egrave;re campagne de fid&eacute;lit&eacute; ?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-37\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. G\u00e9n\u00e9rer des inscriptions \u00e0 un \u00e9v\u00e9nement \n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Pr&ecirc;t &agrave; battre votre meilleur score ? Tournoi de <\/span><a href=\"https:\/\/obypay.com\/en\/bowling\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bowling<\/span><\/a><span style=\"font-weight: 400;\"> vendredi &agrave; 20h, inscription gratuite.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La question attire l&rsquo;attention et pr&eacute;sente imm&eacute;diatement le format de l&rsquo;&eacute;v&eacute;nement. Le lien doit mener directement au formulaire d&rsquo;inscription et aux informations pratiques.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-scaled.jpg\" alt=\"Boules de bowling color\u00e9es install\u00e9es devant les pistes d\u2019un complexe de loisirs\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/08\/pass-wallet-notification-push-bowling-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-38\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tNotifications push : 5 erreurs \u00e0 \u00e9viter\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-39\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Envoyer le client vers une page trop g\u00e9n\u00e9rale \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>&Agrave; &eacute;viter :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">Formule d&eacute;jeuner &agrave; 12,90 &euro; aujourd&rsquo;hui. Retrouvez toutes nos offres sur notre site.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Le prix est pr&eacute;cis, mais le client ne sait pas quoi faire de l&rsquo;information.<\/b><span style=\"font-weight: 400;\"> Doit-il se d&eacute;placer, commander en ligne ou r&eacute;server ? L&rsquo;offre est-elle disponible sur place, &agrave; emporter ou en Click &amp; Collect ? <\/span><b>Si le lien renvoie vers le site g&eacute;n&eacute;ral du restaurant, il ne r&eacute;pond &agrave; aucune de ces questions.<\/b><span style=\"font-weight: 400;\"> Il oblige le client &agrave; rechercher lui-m&ecirc;me la formule et le canal de commande.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; privil&eacute;gier : <\/b><span style=\"font-weight: 400;\">&laquo; <\/span><span style=\"font-weight: 400;\">Formule d&eacute;jeuner &agrave; 12,90 &euro; jusqu&rsquo;&agrave; 14 h. Pr&eacute;commandez-la en Click &amp; Collect. <\/span><span style=\"font-weight: 400;\">&raquo; <\/span><b>Le message indique le prix, l&rsquo;heure limite et l&rsquo;action attendue.<\/b><span style=\"font-weight: 400;\"> S&rsquo;il clique sur la notification, il atterrit directement sur votre page Click &amp; Collect.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-40\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Oublier la date ou les conditions de l\u2019offre \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>&Agrave; &eacute;viter :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">En ce moment, cheesecake offert ! <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Le client ne conna&icirc;t ni la dur&eacute;e de l&rsquo;offre ni les conditions n&eacute;cessaires pour en profiter. <\/b><span style=\"font-weight: 400;\">S&rsquo;il se d&eacute;place et d&eacute;couvre sur place que l&rsquo;avantage n&rsquo;est plus valable ou qu&rsquo;une condition l&rsquo;emp&ecirc;che de l&rsquo;utiliser, la d&eacute;ception d&eacute;passera cette seule campagne. <\/span><b>La prochaine fois, il risque d&rsquo;ignorer la notification plut&ocirc;t que de se d&eacute;placer pour rien.<\/b><\/p><p class=\"small-txt font-regular\"><b>&Agrave; privil&eacute;gier :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">Cheesecake choco offert d&egrave;s 20&euro; de commande jusqu&rsquo;&agrave; dimanche. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>La notification annonce la condition principale et la date de fin.<\/b><span style=\"font-weight: 400;\"> Les modalit&eacute;s secondaires peuvent appara&icirc;tre sur la page de commande.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-41\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Demander plusieurs actions dans le m\u00eame message \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>&Agrave; &eacute;viter :<\/b><span style=\"font-weight: 400;\"> &laquo;<\/span><span style=\"font-weight: 400;\"> D&eacute;couvrez notre nouvelle carte, r&eacute;servez votre table et <\/span><a href=\"https:\/\/obypay.com\/en\/features\/le-parrainage\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">parrainez un proche<\/span><\/a><span style=\"font-weight: 400;\"> pour gagner des points.<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>La notification poursuit 3 objectifs diff&eacute;rents,<\/b><span style=\"font-weight: 400;\"> et le client doit choisir entre plusieurs actions avant m&ecirc;me d&rsquo;avoir ouvert le lien.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; privil&eacute;gier :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">Notre nouvelle carte de printemps est disponible. R&eacute;servez votre table pour la d&eacute;couvrir <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>La campagne se concentre sur un seul parcours : r&eacute;server.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-42\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Cr\u00e9er une urgence disproportionn\u00e9e \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>&Agrave; &eacute;viter :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">URGENT !!! DERNI&Egrave;RE CHANCE DE PROFITER DE VOTRE OFFRE !!!<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Les majuscules et les points d&rsquo;exclamation prennent le dessus sur l&rsquo;information, et peuvent m&ecirc;me sembler agressifs.<\/b><span style=\"font-weight: 400;\"> Par ailleurs, le client ne sait toujours pas quelle offre arrive &agrave; expiration.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; privil&eacute;gier :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">Dessert offert pour toute commande jusqu&rsquo;&agrave; 22h. Faites vous livrer d&egrave;s maintenant !<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>L&rsquo;urgence repose sur un avantage identifi&eacute;, une heure limite et une action d&eacute;finie. <\/b><span style=\"font-weight: 400;\">Le message n&rsquo;a pas besoin de majuscules ni d&rsquo;une accumulation de points d&rsquo;exclamation pour donner envie d&rsquo;agir.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-43\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Accumuler les emojis \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>&Agrave; &eacute;viter :<\/b><span style=\"font-weight: 400;\"> &laquo; <\/span><span style=\"font-weight: 400;\">&#128293;&#128064;&#129321;&nbsp; Une nouvelle offre disponible aujourd&rsquo;hui ! <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Ici, les emojis occupent une grande partie du message sans expliquer la valeur de l&rsquo;offre.<\/b><span style=\"font-weight: 400;\"> Ils repoussent aussi l&rsquo;information utile.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; privil&eacute;gier :<\/b><span style=\"font-weight: 400;\"> &laquo;<\/span><span style=\"font-weight: 400;\">&#127873; Votre menu vous rapporte 2x plus de points aujourd&rsquo;hui. <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Un seul emoji suffit &agrave; signaler l&rsquo;avantage sans surcharger la notification.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-44\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tG\u00e9rez facilement vos campagnes Wallet avec Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Faites de votre programme de fid&eacute;lit&eacute; un canal de communication direct avec vos clients.<\/b><span style=\"font-weight: 400;\"> With the <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/pass-wallet-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pass Wallet Obypay<\/span><\/a><span style=\"font-weight: 400;\">, leur carte est toujours accessible dans Apple Wallet ou Google Wallet et vos notifications apparaissent directement sur leur t&eacute;l&eacute;phone, sans application d&eacute;di&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><b>Depuis votre back-office, r&eacute;digez votre message, pr&eacute;visualisez son affichage et ciblez facilement vos clients.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pr&ecirc;t &agrave; lancer vos premi&egrave;res campagnes ? <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact our team<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tenvoient les bons messages \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-300x174.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1024x595.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-768x446.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1536x892.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-2048x1190.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-18x10.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1920x1115.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1440x836.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1200x697.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-760x441.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-480x279.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-320x186.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-160x93.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-80x46.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 58.0859375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-write-irresistible-marketing-email-5-steps\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering: write an irresistible e-mail marketing campaign in 5 steps<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Sending a marketing e-mail is simple on the surface. But if you want to send an e-mail that makes you hungry for more, that you can read all the way through and that encourages you to order or book, you've come to the right place. In this article, we show you in 5 steps how to write clear, useful and effective e-mails: eye-catching subject line, content readable in 5 seconds, well-chosen visuals, CTAs that make you want to click and tracking of the right indicators. Whether you run a restaurant, a food court or a delivery service, you'll find here everything you need to improve your campaigns without spending hours on them.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07.png 741w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.07-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.898785425101%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-evaluate-loyalty-program\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurants: how can you evaluate the performance of your loyalty program?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>You've set up a loyalty program in your restaurant, but it's hard to know if it's really working? In this article, we'll help you find out. We review the 5 key indicators you need to track to measure its effectiveness: registration rate, visit frequency, average basket, campaign activation and return on investment. You'll also find ideas and advice on how to optimize your system if you're not getting the results you want. Our aim? To help you manage a profitable loyalty program, without wasting time or money.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay.jpg 2304w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.666666666667%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-birthday-first-loyalty-campaign\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Anniversaire client : comment lancer sa premi\u00e8re campagne de fid\u00e9lit\u00e9 ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Want to launch your first restaurant marketing campaigns, but don't know where to start? Keep it simple! Customer anniversaries remain one of the easiest levers to activate in order to trigger a real loyalty dynamic: little data to collect, an expected message and a real reason to come. In this article, we take a look at what makes an anniversary campaign work, how to launch it and what you need to do (and avoid) to make sure it really serves your objectives.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-connect-sales-channels\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Si votre programme est limit\u00e9 \u00e0 certains canaux de vente, vous cr\u00e9ez de la frustration chez vos clients et vous vous privez surtout d\u2019un levier direct de chiffre d\u2019affaires. Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/loyalty-program-3-mechanisms-make-reward-more-attractive\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Programme de fid\u00e9lit\u00e9 : 3 m\u00e9canismes pour rendre la r\u00e9compense plus attractive\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Quel est le point commun entre un marshmallow, une carte de station de lavage et un programme de fid\u00e9lit\u00e9 de restaurant ? Une r\u00e9compense n\u2019a pas besoin d\u2019\u00eatre \u00e9lev\u00e9e pour avoir de la valeur aux yeux de vos clients. Alors pourquoi certaines m\u00e9caniques d\u00e9clenchent-elles imm\u00e9diatement l\u2019adh\u00e9sion, quand d\u2019autres peinent \u00e0 faire revenir malgr\u00e9 des avantages plus g\u00e9n\u00e9reux ? Derri\u00e8re ces \u00e9carts se cachent des ressorts psychologiques capables de modifier la perception d\u2019un gain, l\u2019envie de poursuivre et la d\u00e9cision d\u2019utiliser une r\u00e9compense. Dans cet article, on d\u00e9crypte 3 d\u2019entre eux pour renforcer l\u2019impact de votre programme de fid\u00e9lit\u00e9.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Avec le Pass Wallet, vous disposez d\u2019un point de contact privil\u00e9gi\u00e9 avec les membres de votre programme de fid\u00e9lit\u00e9 : leur t\u00e9l\u00e9phone portable. Pour vous aider \u00e0 tirer le meilleur parti de ce canal, on a con\u00e7u un guide ultra complet. Vous y trouverez nos conseils de r\u00e9daction et 25 exemples pour vous inspirer. \u00c0 garder dans vos favoris pour vos prochaines campagnes. <\/p>","protected":false},"author":11,"featured_media":13992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[19],"tags":[],"post_solution":[53,49,94,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-13991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-pass-wallet","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/13991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=13991"}],"version-history":[{"count":12,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/13991\/revisions"}],"predecessor-version":[{"id":14006,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/13991\/revisions\/14006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/13992"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=13991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=13991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=13991"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=13991"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=13991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}