{"id":13614,"date":"2026-07-15T08:05:57","date_gmt":"2026-07-15T08:05:57","guid":{"rendered":"https:\/\/obypay.com\/?p=13614"},"modified":"2026-07-15T08:05:58","modified_gmt":"2026-07-15T08:05:58","slug":"tags-clients-restaurant-segmenter-crm","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-customer-tags-segment-crm\/","title":{"rendered":"Segmenter avec les tags clients : passer des campagnes \u00ab\u00a0blast\u00a0\u00bb aux envois vraiment cibl\u00e9s"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13614\" class=\"elementor elementor-13614\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tDonn\u00e9es de profil VS Donn\u00e9es de comportement : lesquelles choisir pour segmenter votre base clients ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tBiblioth\u00e8que de tags CRM : 40 tags clients \u00e0 adapter \u00e0 votre restaurant \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t10 tags clients \u00e0 transformer en campagnes email et SMS (+ exemples)\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCroiser les tags : la m\u00e9thode ultime pour des campagnes ultra pointues \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment cr\u00e9er et organiser facilement vos tags clients ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPlus de 2000 restaurants ont d\u00e9j\u00e0 choisi Obypay 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12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le m&ecirc;me SMS envoy&eacute; &agrave; 1500 clients, une fois par mois ?<\/b><span style=\"font-weight: 400;\"> Pas l&rsquo;id&eacute;al quand on sait que votre CRM r&eacute;unit des dizaines de profils diff&eacute;rents.<\/span><\/p><p class=\"small-txt font-regular\"><b>Plus votre <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>customer base<\/b><\/a><b> grandit, plus l&rsquo;envoi unique et group&eacute; peut sembler rassurant : <\/b><b><br><\/b><span style=\"font-weight: 400;\">&#10004; simple &agrave; pr&eacute;parer<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; rapide &agrave; diffuser <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; moins risqu&eacute; (en apparence)<\/span><\/p><p class=\"small-txt font-regular\"><b>Si vous cherchez &agrave; am&eacute;liorer l&rsquo;impact de vos <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>marketing campaigns<\/b><\/a><b>, il faut cibler plus petit et plus pr&eacute;cis.<\/b><span style=\"font-weight: 400;\"> Visit <\/span><a href=\"https:\/\/obypay.com\/en\/features\/campaign-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">segmentation<\/span><\/a><span style=\"font-weight: 400;\"> permet de faire ce tri. <\/span><b>Avec les tags clients CRM, vos contacts peuvent &ecirc;tre regroup&eacute;s automatiquement &agrave; partir des donn&eacute;es d&eacute;j&agrave; existantes :<\/b><span style=\"font-weight: 400;\"> commandes, fid&eacute;lit&eacute;, r&eacute;servations, canaux utilis&eacute;s, pr&eacute;f&eacute;rences produits ou encore &eacute;v&eacute;nements.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour vous aider &agrave; passer &agrave; l&rsquo;action,<\/span><b> ce guide r&eacute;unit 40 tags clients &agrave; adapter &agrave; votre restaurant et 10 campagnes email et SMS d&eacute;j&agrave; structur&eacute;es,<\/b><span style=\"font-weight: 400;\"> pour pr&eacute;parer vos prochains envois d&egrave;s aujourd&rsquo;hui.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDonn\u00e9es de profil VS Donn\u00e9es de comportement : lesquelles choisir pour segmenter votre base clients ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Les donn&eacute;es de profil et les donn&eacute;es de comportement sont toutes les deux essentielles pour votre CRM, mais elles n&rsquo;ont pas le m&ecirc;me r&ocirc;le.<\/b><\/p><p class=\"small-txt font-regular\"><b>Les donn&eacute;es de profil sont souvent les premi&egrave;res informations que vous r&eacute;cup&eacute;rez<\/b><span style=\"font-weight: 400;\"> lorsqu&rsquo;un client s&rsquo;inscrit &agrave; votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> et\/ou passe commande : pr&eacute;nom, adresse email, num&eacute;ro de t&eacute;l&eacute;phone, date d&rsquo;anniversaire, ville, <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/gdpr-loyalty-program-restaurant-guide-before-starting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">consentement email ou SMS<\/span><\/a><span style=\"font-weight: 400;\">...&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Elles permettent de personnaliser vos messages et de garder le lien avec vos clients.<\/b><\/p><p class=\"small-txt font-regular\">Mais pour cr&eacute;er des campagnes vraiment cibl&eacute;es, <b>ce sont surtout les donn&eacute;es de comportement qui font la diff&eacute;rence.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pourquoi ? Parce qu&rsquo;un pr&eacute;nom permet d&rsquo;&eacute;crire &laquo; <\/span><span style=\"font-weight: 400;\">Bonjour Cl&eacute;mence<\/span><span style=\"font-weight: 400;\"> &raquo;, l&agrave; o&ugrave; un habitude de consommation permet de savoir s&rsquo;il vaut mieux lui parler d&rsquo;un brunch, d&rsquo;une commande en <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Delivery<\/span><\/a><span style=\"font-weight: 400;\"> ou d&rsquo;un Pok&eacute; Bowl en <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\u201cLes donn\u00e9es de profil personnalisent le message, l\u00e0 o\u00f9 les donn\u00e9es de comportement orientent le message et permettent de construire des campagnes email et SMS plus cibl\u00e9es.\u201d\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">A retenir<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tBiblioth\u00e8que de tags CRM : 40 tags clients \u00e0 adapter \u00e0 votre restaurant \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>On vous a pr&eacute;par&eacute; une biblioth&egrave;que de tags CRM pour vous aider &agrave; structurer votre base clients sans partir de z&eacute;ro. <\/b><span style=\"font-weight: 400;\">L&rsquo;id&eacute;e n&rsquo;est pas de tout reprendre tel quel, mais de piocher les tags les plus pertinents selon votre restaurant, vos canaux de vente et les campagnes que vous voulez lancer.<\/span><\/p><p class=\"small-txt font-regular\"><b>Un tag utile ne sert pas seulement &agrave; ranger une fiche client, il doit pouvoir d&eacute;clencher une action : <\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; relancer une commande<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; pousser une r&eacute;servation<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; annoncer une nouveaut&eacute;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; remplir un cr&eacute;neau<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; rappeler une r&eacute;compense<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; inviter &agrave; un &eacute;v&eacute;nement<\/span><\/p><p class=\"small-txt font-regular\"><b>Tout le reste risque surtout d&rsquo;encombrer votre CRM.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Tags li\u00e9s au profil client\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Ces tags donnent un premier niveau de lecture sur le client.<\/b><span style=\"font-weight: 400;\"> Ils aident &agrave; personnaliser le message, le ton ou l&rsquo;offre.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Ambassadeur :<\/b><span style=\"font-weight: 400;\"> client fid&egrave;le, r&eacute;gulier ou avec un panier moyen &eacute;lev&eacute;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Famille :<\/b><span style=\"font-weight: 400;\"> client qui vient ou commande souvent avec des enfants <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Entreprise :<\/b><span style=\"font-weight: 400;\"> client pro qui commande pour des r&eacute;unions, d&eacute;jeuners d&rsquo;&eacute;quipe ou &eacute;v&eacute;nements professionnels&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Tags li\u00e9s au comportement d\u2019achat\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Ces tags sont souvent les plus utiles, car ils reposent sur les actions du client : <\/b><span style=\"font-weight: 400;\">ce qu&rsquo;il ach&egrave;te, &agrave; quelle fr&eacute;quence, avec quel panier.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Nouveau client :<\/b><span style=\"font-weight: 400;\"> premi&egrave;re commande ou premi&egrave;re visite enregistr&eacute;e <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Deuxi&egrave;me commande effectu&eacute;e : <\/b><span style=\"font-weight: 400;\">client qui commence &agrave; revenir, mais n&rsquo;a pas encore tester toutes vos offres ou d&eacute;couvert tous vos canaux de commande <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Client fid&egrave;le : <\/b><span style=\"font-weight: 400;\">client qui commande ou r&eacute;serve souvent <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Inactif 30 jours :<\/b><span style=\"font-weight: 400;\"> client qui n&rsquo;a pas command&eacute; depuis un mois <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Inactif 60 jours : <\/b><span style=\"font-weight: 400;\">client &agrave; relancer avant qu&rsquo;il ne sorte compl&egrave;tement de vos radars <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Inactif 90 jours :<\/b><span style=\"font-weight: 400;\"> client dormant, &agrave; r&eacute;activer avec un message plus marqu&eacute;&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Tags li\u00e9s aux temps de consommation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Ces tags permettent d&rsquo;identifier les moments o&ugrave; vos clients consomment le plus souvent. <\/b><span style=\"font-weight: 400;\">Pratique pour remplir les cr&eacute;neaux que vous visez, sans envoyer une campagne &agrave; toute la base clients.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Midi semaine :<\/b><span style=\"font-weight: 400;\"> client qui commande ou r&eacute;serve surtout sur la pause d&eacute;jeuner <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Soir semaine :<\/b><span style=\"font-weight: 400;\"> client pr&eacute;sent sur les soirs plus calmes <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Week-end :<\/b><span style=\"font-weight: 400;\"> client actif le samedi ou le dimanche <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Afterwork :<\/b><span style=\"font-weight: 400;\"> client int&eacute;ress&eacute; par les fins de journ&eacute;e&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 04. Tags li\u00e9s aux canaux de commande\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ces tags indiquent comment le client interagit avec votre restaurant.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Sur place :<\/b><span style=\"font-weight: 400;\"> client qui consomme principalement dans votre &eacute;tablissement <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Click &amp; Collect :<\/b><span style=\"font-weight: 400;\"> client qui commande &agrave; emporter <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Click &amp; Delivery :<\/b><span style=\"font-weight: 400;\"> client qui commande &agrave; domicile <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/grab-and-go-boost-sales-with-ready-to-eat-offer\/\" target=\"_blank\" rel=\"noopener\"><b>Grab &amp; Go<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> client qui ach&egrave;te des produits pr&ecirc;ts &agrave; emporter, sans utiliser la pr&eacute;-commande.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Tags li\u00e9s aux pr\u00e9f\u00e9rences produits\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ces tags permettent d&rsquo;envoyer des messages au plus proche des go&ucirc;ts de votre client.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Burger<\/b><b><br><\/b><b>&#10004; Pizza <\/b><b><br><\/b><b>&#10004; Pok&eacute; bowl <\/b><b><br><\/b><b>&#10004; Sushi <\/b><b><br><\/b><b>&#10004; Tacos <\/b><b><br><\/b><b>&#10004; Pad Tha&iuml;<\/b><b><br><\/b><b>&#10004; Brunch addict<\/b><b><br><\/b><b>&#10004; Dessert lover<\/b><b><br><\/b><b>&#10004; Menu enfant<\/b><b><br><\/b><b>&#10004; Plat v&eacute;g&eacute;tarien <\/b><b><br><\/b><b>&#10004; Plat v&eacute;gan<\/b><b><br><\/b><b>&#10004; Sans gluten<br><\/b><b>&#10004; Petit-d&eacute;jeuner<br><\/b><b>&#10004; Go&ucirc;ter<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t06. Tags li\u00e9s \u00e0 la fid\u00e9lit\u00e9\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ces tags permettent de suivre l&rsquo;engagement client et d&rsquo;activer votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Points fid&eacute;lit&eacute; &eacute;lev&eacute;s :<\/b> client proche d&rsquo;une r&eacute;compense<\/p><p class=\"small-txt font-regular\"><b>&#10004; R&eacute;compense disponible :<\/b><span style=\"font-weight: 400;\"> client qui peut utiliser un avantage <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; R&eacute;compense non utilis&eacute;e :<\/b><span style=\"font-weight: 400;\"> client &agrave; relancer avant expiration&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t07. Tags li\u00e9s aux \u00e9v\u00e8nements et communaut\u00e9s\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ces tags permettent d&rsquo;identifier les clients qui ne viennent pas seulement pour commander, mais aussi pour participer aux temps forts de votre &eacute;tablissement.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; <\/b><a href=\"https:\/\/obypay.com\/en\/karaoke\/\" target=\"_blank\" rel=\"noopener\"><b>Karaok&eacute;<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> client inscrit ou int&eacute;ress&eacute; par vos soir&eacute;es karaok&eacute; <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; Blind test :<\/b><span style=\"font-weight: 400;\"> client participant aux soir&eacute;es quizz ou blind test&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/food-running-club-sport-food-trend-restaurants\/\" target=\"_blank\" rel=\"noopener\"><b>Food Running Club<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> client inscrit ou int&eacute;ress&eacute; par vos &eacute;v&eacute;nements run + food <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; DJ Set :<\/b><span style=\"font-weight: 400;\"> client participant &agrave; vos &eacute;v&eacute;nements musicaux ponctuels <\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10004; <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/increase-restaurant-revenue-sporting-events\/\" target=\"_blank\" rel=\"noopener\"><b>&Eacute;v&eacute;nement sportif<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> client int&eacute;ress&eacute; par les retransmissions ou temps forts sportifs<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-scaled.jpg\" alt=\"Assiette de plat asiatique servie avec des baguettes, dans un restaurant\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/pad_thai_restaurant_fast_food_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t10 tags clients \u00e0 transformer en campagnes email et SMS (+ exemples)\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Tag \u00ab Midi Semaine \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; Midi semaine &raquo; cible les clients qui commandent ou viennent surtout du lundi au vendredi, sur la pause d&eacute;jeuner.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : augmenter les commandes du midi tout en fluidifiant le rush, en poussant le <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b>.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de campagne SMS :<\/b> <span style=\"font-weight: 400;\">Votre d&eacute;jeuner vous attend d&eacute;j&agrave;&#127836; ! Pr&eacute;commandez votre formule midi et r&eacute;cup&eacute;rez-la quand vous voulez &#128073; [lien Click &amp; Collect]<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de campagne e-mail :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Subject:<\/b> <span style=\"font-weight: 400;\">Pause dej&rsquo; express ? <\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est la course entre 2 r&eacute;unions ? On s&rsquo;occupe du d&eacute;jeuner &#129367;&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pr&eacute;commandez votre formule midi, choisissez votre heure de retrait et r&eacute;cup&eacute;rez-la quand vous voulez.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je r&eacute;serve mon Pok&eacute; Bowl pour ce midi &#128073; [lien]&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Tag \u00ab Nouveau client \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; Nouveau client &raquo; regroupe les clients qui viennent de passer une premi&egrave;re commande, de r&eacute;server pour la premi&egrave;re fois ou de rejoindre votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : cr&eacute;er un premier r&eacute;flexe de retour apr&egrave;s la premi&egrave;re commande, avec un code, une offre ou un avantage fid&eacute;lit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS : <\/b><span style=\"font-weight: 400;\">Merci pour votre premi&egrave;re commande ! Pour la prochaine, le code WELCOME vous r&eacute;serve une petite surprise &#127873;<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d&rsquo;email : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">Commande livr&eacute;e = commande r&eacute;compens&eacute;e &#127873;<\/span><\/p><p class=\"small-txt font-regular\"><b>Message : <\/b><span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Merci pour votre premi&egrave;re commande chez [Restaurant]. On esp&egrave;re que vous vous &ecirc;tes r&eacute;gal&eacute;s.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour la prochaine, entrez le code WELCOME au moment de commander. Une petite surprise vous attend &#127873;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je d&eacute;couvre ma surprise &#128073; [lien]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 03. Tag \u00ab Click & Delivery \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Delivery<\/span><\/a><span style=\"font-weight: 400;\"> &raquo; cible les clients qui commandent en livraison via vos propres canaux de livraison.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : d&eacute;clencher une nouvelle commande en livraison, en rappelant aux clients habitu&eacute;s &agrave; ce canal qu&rsquo;ils peuvent commander facilement depuis vos propres outils et profiter de leurs avantages fid&eacute;lit&eacute;.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS : <\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">Pizza ce soir ? &#127829; Faites-vous livrer et profitez de vos avantages fid&eacute;lit&eacute; &#128073; [lien Click &amp; Delivery]<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d&rsquo;e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">Pizza ce soir ? &#127829;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Margherita, Savoyarde ou Marsala ? Choisissez votre pr&eacute;f&eacute;r&eacute;e, on s&rsquo;occupe du reste. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Et vos avantages fid&eacute;lit&eacute; vous suivent aussi en livraison.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je me fais livrer &#128073; [lien Click &amp; Delivery]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Tag \u00ab Brunch addict \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; Brunch addict &raquo; cible les clients qui ont d&eacute;j&agrave; r&eacute;serv&eacute; ou command&eacute; sur ce cr&eacute;neau.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : d&eacute;clencher des r&eacute;servations sur le brunch du week-end.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS : <\/b><span style=\"font-weight: 400;\">Team pancakes ou avocado toast ? &#129374; R&eacute;servez votre table pour le brunch ce dimanche &#128073; [lien r&eacute;servation]&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d&rsquo;e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">Une table pour le brunch dimanche ? <\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Notre brunch du dimanche fait son grand retour ! &#129374;<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Au menu : nos grands classiques, des nouveaut&eacute;s&hellip; et bien s&ucirc;r, une formule pour les kids.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les places sont limit&eacute;es, pensez &agrave; r&eacute;server votre table.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je r&eacute;server mon brunch &#128073; [lien r&eacute;servation]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Tag \u00ab Food Running club \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; Food Running Club &raquo; cible les clients inscrits ou int&eacute;ress&eacute;s par vos &eacute;v&eacute;nements sport, food et communaut&eacute;.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : cr&eacute;er un rendez-vous r&eacute;current autour de votre restaurant, en incitant les clients &agrave; s&rsquo;inscrire &agrave; la prochaine sortie.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS : <\/b><span style=\"font-weight: 400;\">Run du dimanche + petit-d&eacute;j&rsquo; &agrave; l&rsquo;arriv&eacute;e ? &#127939;&zwj;&#9792;&#65039; Le Food Running Club vous attend. Inscription ici &#128073; [lien &eacute;v&eacute;nement]<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d'e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">Prochain RDV food + Run<\/span> <span style=\"font-weight: 400;\">&#127939;&zwj;&#9792;&#65039;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le Food Running Club revient dimanche matin &#127939;&zwj;&#9792;&#65039;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Au menu : 8 kms dans le Parc de la T&ecirc;te d&rsquo;Or, puis brunch en collab avec [Nom du partenaire].<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Je m&rsquo;inscris au prochain run &#128073; [lien &eacute;v&eacute;nement]<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">P.S : pas dispo dimanche ? Retrouvez le calendrier des prochains events ici &#128073; [lien calendrier]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t06. Tag \u00ab V\u00e9g\u00e9tarien \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; V&eacute;g&eacute;tarien &raquo; cible les clients qui commandent r&eacute;guli&egrave;rement des plats sans viande et\/ou sans poisson.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : annoncer une nouveaut&eacute; v&eacute;g&eacute;tarienne aux clients les plus susceptibles d&rsquo;&ecirc;tre int&eacute;ress&eacute;s.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS :<\/b> <span style=\"font-weight: 400;\">Nouveaut&eacute; v&eacute;g&eacute; &agrave; la carte &#129367; Envie de la tester avant tout le monde ? C&rsquo;est par ici &#128073; [lien commande]<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d'e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">Une nouveaut&eacute; v&eacute;g&eacute; vient d&rsquo;arriver &#129367;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le Pok&eacute; Bowl Hawa&iuml;en rejoint la carte cet &eacute;t&eacute; &#127793;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">[photo]<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Une nouveaut&eacute; en &eacute;dition limit&eacute;e, disponible sur place, en Click &amp; Collect et en livraison.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je d&eacute;couvre le Pok&eacute; Bowl Hawa&iuml;en &#128073; [lien commande]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t07. Tag \u00abPad Tha\u00ef lover \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; Pad Tha&iuml; lover &raquo; cible les clients qui commandent souvent votre Pad Tha&iuml;.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : d&eacute;clencher une nouvelle commande en ciblant les clients qui ont d&eacute;j&agrave; montr&eacute; une pr&eacute;f&eacute;rence claire pour ce plat.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS :<\/b> <span style=\"font-weight: 400;\">Votre Pad Tha&iuml; vous attend &#127836; Sur place, &agrave; emporter ou livr&eacute; &agrave; la maison &#128073; [lien commande]<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d'e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">m&eacute;tro, boulot, Pad Tha&iuml;, dodo &#127836;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ce soir, pas besoin de cuisiner.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Commandez votre Pad Tha&iuml; pr&eacute;f&eacute;r&eacute; en Click &amp; Collect, r&eacute;cup&eacute;rez-le sur le chemin de la maison, puis filez profiter de votre soir&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je commande mon Pad Tha&iuml; &#128073; [lien Click &amp; Collect]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t08. Tag \u00ab Afterwork \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; Afterwork &raquo; cible les clients qui viennent surtout en fin de journ&eacute;e, r&eacute;servent apr&egrave;s le travail ou participent &agrave; vos &eacute;v&eacute;nements du soir.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : booster les r&eacute;servations sur un soir cibl&eacute;, en envoyant une offre afterwork aux clients d&eacute;j&agrave; habitu&eacute;s aux sorties de fin de journ&eacute;e.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS :<\/b> <span style=\"font-weight: 400;\">Besoin de d&eacute;briefer la journ&eacute;e ? Planches &amp; boissons &agrave; -50 % de 17h &agrave; 19h &#127865;<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d'e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">Afterwork entre coll&egrave;gues ? &#127865;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message : <\/b><span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Terminez la journ&eacute;e autour d&rsquo;une planche &agrave; partager.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">De 17h &agrave; 19h, profitez de -50 % sur les planches &amp; boissons pour votre afterwork entre coll&egrave;gues.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">R&eacute;servez votre table avant de partir du bureau.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je r&eacute;serve pour l&rsquo;afterwork &#128073; [lien r&eacute;servation]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t09. Tag \u00ab R\u00e9compense en attente \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; R&eacute;compense en attente &raquo; cible les clients qui ont d&eacute;bloqu&eacute; un avantage fid&eacute;lit&eacute;, mais ne l&rsquo;ont pas encore utilis&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : r&eacute;activer les clients qui ont un avantage disponible, sans leur envoyer une promotion suppl&eacute;mentaire.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS :<\/b> <span style=\"font-weight: 400;\">Votre r&eacute;compense fid&eacute;lit&eacute; vous attend &#127873; De quoi rendre votre prochaine commande encore meilleure &#128073; [lien fid&eacute;lit&eacute;]<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d'e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b> <span style=\"font-weight: 400;\">Votre r&eacute;compense vous attend &#127873;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Bonne nouvelle ! Vous avez 3&euro; de r&eacute;duction offert sur votre prochaine commande en Click &amp; Collect &#127873; Votre avantage est d&eacute;j&agrave; disponible dans votre espace fid&eacute;lit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">J&rsquo;en profite &#128073; [lien Click &amp; Collect]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-20\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t10. Tag \u00ab Karaok\u00e9 \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le tag &laquo; Karaok&eacute; &raquo; cible les clients qui ont d&eacute;j&agrave; particip&eacute; &agrave; une soir&eacute;e karaok&eacute; ou montr&eacute; un int&eacute;r&ecirc;t pour ce type d&rsquo;&eacute;v&eacute;nement.<\/span><\/p><p class=\"small-txt font-regular\"><b>Objectif de la campagne : cr&eacute;er un rendez-vous r&eacute;current autour des soir&eacute;es karaok&eacute;, en invitant les clients int&eacute;ress&eacute;s &agrave; r&eacute;server leur table &agrave; l&rsquo;avance.<\/b><\/p><p class=\"small-txt font-regular\"><b>Exemple de SMS :<\/b> <span style=\"font-weight: 400;\">Vous n&rsquo;avez rien &agrave; envier &agrave; Beyonc&eacute; ? On vous garde un micro pour le karaok&eacute; de jeudi soir &#127908; &#128073; [lien r&eacute;servation]<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple d'e-mail : <\/b><span style=\"font-weight: 400;\"><br><\/span><b>Subject:<\/b><span style=\"font-weight: 400;\"> Soir&eacute;e karaok&eacute; jeudi &#127908; <\/span><span style=\"font-weight: 400;\"><br><\/span><b>Message :<\/b> <span style=\"font-weight: 400;\">Bonjour [Pr&eacute;nom],<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Jeudi soir, les micros sont ouverts&#128378;&#129705;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour l&rsquo;occasion, une boisson est offerte &agrave; chaque chanteur ou chanteuse qui se lance.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pensez &agrave; r&eacute;server votre table !<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Je r&eacute;serve ma table &#128073; [lien r&eacute;servation]<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-scaled.jpg\" alt=\"Micro sur sc\u00e8ne devant un public flou, en arri\u00e8re-plan\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/soiree_karaoke_tag_clients_CRM_restaurant_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-21\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCroiser les tags : la m\u00e9thode ultime pour des campagnes ultra pointues \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un tag seul donne d&eacute;j&agrave; une bonne base pour cr&eacute;er une campagne cibl&eacute;e.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si on reprend notre exemple du client tagu&eacute; &laquo; brunch &raquo;. Vous savez qu&rsquo;il est int&eacute;ress&eacute; par ce moment de consommation, vous pouvez donc lui envoyer une campagne pour l&rsquo;inviter &agrave; r&eacute;server le dimanche.<\/span><\/p><p class=\"small-txt font-regular\"><b>Mais en croisant ce tag avec d&rsquo;autres informations, vous pouvez ajuster l&rsquo;angle du message :<\/b><\/p><p class=\"small-txt font-regular\"><b>&#10004; S&rsquo;il vient souvent avec ses enfants, <\/b><span style=\"font-weight: 400;\">la <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-kid-friendly-family-offer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">formule kids<\/span><\/a><span style=\"font-weight: 400;\"> devient un double argument.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004;&nbsp; S&rsquo;il r&eacute;serve surtout pour des occasions,<\/b><span style=\"font-weight: 400;\"> vous pouvez lui proposer de <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-birthday-first-loyalty-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">f&ecirc;ter son anniversaire<\/span><\/a><span style=\"font-weight: 400;\"> autour d&rsquo;un brunch.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004;&nbsp; S&rsquo;il fait partie de vos clients fid&egrave;les,<\/b><span style=\"font-weight: 400;\"> vous pouvez lui donner acc&egrave;s aux r&eacute;servations en avant-premi&egrave;re.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Toujours le m&ecirc;me point de d&eacute;part : le brunch. <\/span><b>Mais selon les tags associ&eacute;s, vous ne mettez pas le m&ecirc;me argument en avant selon le client.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Here are a few examples:&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; Commande sur place + anniversaire connu =<\/b><span style=\"font-weight: 400;\"> une campagne pour inviter le client &agrave; r&eacute;server une table pour son anniversaire<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; Client occasionnel + offre v&eacute;g&eacute;tarienne =<\/b><span style=\"font-weight: 400;\"> une campagne pour faire revenir un client avec une nouveaut&eacute; adapt&eacute;e &agrave; ses pr&eacute;f&eacute;rences<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; Inactif 30 jours + r&eacute;compense disponible =<\/b><span style=\"font-weight: 400;\"> une campagne pour faire revenir un client avec un avantage d&eacute;j&agrave; gagn&eacute;<\/span><span style=\"font-weight: 400;\"><br><\/span><b>&#10140; Famille + petit d&eacute;jeuner =<\/b><span style=\"font-weight: 400;\"> une campagne pour pousser une offre petit d&eacute;jeuner pendant les vacances scolaires<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-22\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment cr\u00e9er et organiser facilement vos tags clients ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-23\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Cr\u00e9er un tag seulement s\u2019il peut d\u00e9clencher une campagne\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un tag doit toujours avoir une utilit&eacute; marketing.<\/b><span style=\"font-weight: 400;\"> Avant de cr&eacute;er un nouveau tag, demandez-vous : &laquo; <\/span><span style=\"font-weight: 400;\">Quelle campagne pourra-t-on envoyer gr&acirc;ce &agrave; cette information ? <\/span><span style=\"font-weight: 400;\">&raquo;<\/span><\/p><p class=\"small-txt font-regular\">Si la r&eacute;ponse est imm&eacute;diate, le tag a toute sa place dans votre CRM.<\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-24\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Donner des noms simples \u00e0 vos tags\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un bon tag doit &ecirc;tre compris en quelques secondes, par vous comme par les autres membres de l&rsquo;&eacute;quipe.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si quelqu&rsquo;un reprend un jour la gestion de vos campagnes marketing, il doit pouvoir s&rsquo;y retrouver sans vous demander &agrave; chaque ligne : &laquo; <\/span><span style=\"font-weight: 400;\">Attends, celui-l&agrave;, il veut dire quoi d&eacute;j&agrave; ?<\/span><span style=\"font-weight: 400;\"> &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Eacute;vitez donc les noms trop longs, les abr&eacute;viations maison, les codes internes incompr&eacute;hensibles et les formulations que vous &ecirc;tes le seul &agrave; ma&icirc;triser.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-25\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Nettoyer les tags r\u00e9guli\u00e8rement\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Votre carte, vos offres et vos temps forts &eacute;voluent au fil des saisons. <\/span><b>Certains tags doivent donc &ecirc;tre supprim&eacute;s, d&rsquo;autres simplement mis de c&ocirc;t&eacute; jusqu&rsquo;au bon moment.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si vous aviez cr&eacute;&eacute; un tag &laquo; Calzone lover &raquo; pour un produit que vous avez depuis retir&eacute; de la carte, sans intention de le relancer, ce tag n&rsquo;a plus vraiment d&rsquo;int&eacute;r&ecirc;t. Il risque surtout d&rsquo;encombrer votre CRM et de cr&eacute;er de la confusion au moment de pr&eacute;parer vos campagnes.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; l&rsquo;inverse, un tag &laquo; Fan de milkshakes &raquo; peut rester tr&egrave;s utile si vous relancez une carte milkshakes tous les &eacute;t&eacute;s. M&ecirc;me si le produit n&rsquo;est pas disponible toute l&rsquo;ann&eacute;e, le tag vous permettra de retrouver les clients int&eacute;ress&eacute;s, et de les r&eacute;activer d&egrave;s le retour de l&rsquo;offre.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L&rsquo;id&eacute;e ici n&rsquo;est pas de supprimer tous les tags li&eacute;s &agrave; une offre pass&eacute;e.<\/span><b> Il faut plut&ocirc;t faire le tri entre ce qui ne reviendra pas, ce qui revient ponctuellement, et ce qui peut encore d&eacute;clencher une campagne utile.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-26\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 04. Eviter de trop solliciter les m\u00eames segments\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>On peut distinguer deux erreurs courantes, et donc deux risques potentiels ici.<\/b><\/p><p class=\"small-txt font-regular\"><b>Premi&egrave;re erreur : activer toujours les m&ecirc;mes segments.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Les clients fid&egrave;les, les clients qui cliquent souvent, les clients int&eacute;ress&eacute;s par vos offres ou vos &eacute;v&eacute;nements&hellip; sont forc&eacute;ment tentants &agrave; solliciter. Mais s&rsquo;ils re&ccedil;oivent toutes vos campagnes, ils risquent vite de d&eacute;crocher.<\/span><\/p><p class=\"small-txt font-regular\"><b>Deuxi&egrave;me erreur : ajouter trop de tags &agrave; chaque client.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On se dit qu&rsquo;en ajoutant 6 ou 7 tags, on ne rate aucune opportunit&eacute; de campagne. En r&eacute;alit&eacute;, vous risquez surtout de brouiller vos segments.<\/span><\/p><p class=\"small-txt font-regular\">Si vos clients finissent tous dans trop de cat&eacute;gories, vos campagnes redeviennent globales et on retourne au point de d&eacute;part.<\/p><p class=\"small-txt font-regular\"><b>Le bon r&eacute;flexe, c&rsquo;est de garder une logique de priorit&eacute;.<\/b><span style=\"font-weight: 400;\"> Un client peut aimer le brunch, commander en Click &amp; Collect, avoir une r&eacute;compense disponible et participer &agrave; vos &eacute;v&eacute;nements. Mais au moment d&rsquo;envoyer une campagne, demandez-vous : &laquo; <\/span><span style=\"font-weight: 400;\">Quel message est le plus pertinent pour lui &agrave; l&rsquo;instant T<\/span><span style=\"font-weight: 400;\"> ? &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><b>Mieux vaut envoyer moins de campagnes dans l&rsquo;ann&eacute;e, mais avec un vrai angle, une offre claire et un bon timing, que multiplier les envois &laquo; au cas o&ugrave; &raquo;.<\/b><span style=\"font-weight: 400;\"> C&rsquo;est comme &ccedil;a que les clients finissent par ne plus lire vos messages, voire par les consid&eacute;rer comme du spam.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-27\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Automatisez la cr\u00e9ation des tags\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; ce stade, vous vous dites peut-&ecirc;tre : &laquo;<\/span><span style=\"font-weight: 400;\"> Tr&egrave;s bien, mais je ne vais pas segmenter 1000, 2000 ou m&ecirc;me 200 clients &agrave; la main.<\/span><span style=\"font-weight: 400;\"> &raquo; (Et vous avez raison !)<\/span><\/p><p class=\"small-txt font-regular\"><b>With the <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>customer database<\/b><\/a><b> Obypay, la segmentation est automatis&eacute;e.<\/b><span style=\"font-weight: 400;\"> Les tags peuvent &ecirc;tre cr&eacute;&eacute;s et mis &agrave; jour selon l&rsquo;activit&eacute; de vos clients. <\/span><b>Votre base se structure au fil de l&rsquo;activit&eacute; du restaurant, sans devoir reprendre chaque fiche client une par une.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Et vous n&rsquo;avez pas besoin d&rsquo;attendre des mois avant d&rsquo;envoyer vos premi&egrave;res campagnes. <\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-28\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPlus de 2000 restaurants ont d\u00e9j\u00e0 choisi Obypay \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Vous voulez faire de votre CRM un vrai outil de r&eacute;activation et de fid&eacute;lisation ?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contactez notre &eacute;quipe pour obtenir une d&eacute;mo<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\texploitent pleinement leur CRM\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAYxLORD_3032_LogicielCaisse-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/opening-restaurant-sales-channels-launch-day\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ouvrir un restaurant : faut-il lancer tous vos canaux de vente d\u00e8s le jour J ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Ouvrir un restaurant, c\u2019est coordonner mille sujets \u00e0 la fois. Alors quand il faut d\u00e9cider quels canaux de vente lancer d\u00e8s les premiers jours, le sujet peut rapidement devenir sensible : service sur place, vente \u00e0 emporter, Click & Collect, livraison\u2026 faut-il tout activer tout de suite ou avancer \u00e9tape par \u00e9tape ? Entre prudence op\u00e9rationnelle et besoin de g\u00e9n\u00e9rer du chiffre d\u2019affaires, le bon \u00e9quilibre n\u2019est pas toujours \u00e9vident. Dans cet article, d\u00e9couvrez comment anticiper vos canaux d\u00e8s l\u2019ouverture, sans figer votre organisation ni cr\u00e9er un nouveau chantier \u00e0 chaque \u00e9volution.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-manage-group-bookings\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : comment g\u00e9rer les r\u00e9servations de groupe ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Attirer plus de groupes fait peut-\u00eatre partie de vos objectifs cette ann\u00e9e. Et pour cause, les grandes tabl\u00e9es font grimper le chiffre du service et ouvrent la voie \u00e0 des commandes plus g\u00e9n\u00e9reuses. Mais pour en faire un vrai moteur de croissance, il faut aussi pr\u00e9parer tout ce qui entoure la r\u00e9servation : l\u2019exp\u00e9rience \u00e0 table, l\u2019organisation du service, les flux en parall\u00e8le, la fin de repas. On vous partage les ajustements auxquels on ne pense pas toujours en premier, mais qui peuvent grandement faciliter l\u2019accueil des groupes.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/tiktok-instagram-best-practices-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : les bonnes pratiques TikTok &amp; Instagram pour d\u00e9velopper sa client\u00e8le<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Difficile d\u2019ignorer TikTok et Instagram quand on r\u00e9fl\u00e9chit \u00e0 la strat\u00e9gie de son restaurant. Ces plateformes aident \u00e0 se faire conna\u00eetre, donner envie de venir et garder le lien avec les clients. Mais entre les formats, les trends et la r\u00e9gularit\u00e9 \u00e0 tenir, pas simple de savoir o\u00f9 mettre son \u00e9nergie quand il y a d\u00e9j\u00e0 un service \u00e0 assurer, une \u00e9quipe \u00e0 g\u00e9rer et des clients \u00e0 accueillir. On vous partage les meilleures pratiques pour gagner en visibilit\u00e9 et transformer les likes en clients, sans y passer toutes ses coupures. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg 1622w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.584463625154%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-gamification-marketing-ideas-customer-loyalty\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gamification restaurant : 3 id\u00e9es marketing pour fid\u00e9liser vos clients<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous voulez collecter plus d\u2019avis clients ? D\u00e9velopper votre base de donn\u00e9es ? Faire grandir votre communaut\u00e9 sur les r\u00e9seaux sociaux ? En int\u00e9grant des modules de jeu \u00e0 votre programme de fid\u00e9lit\u00e9, vous ajoutez un levier d\u2019animation pour encourager ces actions sans les pr\u00e9senter comme de simples demandes. Roue de la fortune, pronostics sportifs, d\u00e9fis mensuels\u2026 ces m\u00e9caniques donnent plus d\u2019int\u00e9r\u00eat \u00e0 la participation, tout en restant reli\u00e9es \u00e0 vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour cr\u00e9er plus d\u2019interactions, animer votre fid\u00e9lit\u00e9 et donner \u00e0 vos clients une bonne raison de revenir.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/happy-hour-france-regulations-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Happy hour en restaurant : que dit la loi ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous envisagez de lancer une offre happy hour dans votre \u00e9tablissement ? Bonne id\u00e9e : ce format est toujours aussi efficace pour attirer du monde, remplir votre terrasse, dynamiser les heures creuses et encourager les secondes tourn\u00e9es. Mais attention, en France, l\u2019happy hour ne se r\u00e9sume pas \u00e0 afficher des promotions en fin d\u2019apr\u00e8s-midi. Elle est encadr\u00e9e par le Code de sant\u00e9 publique, avec des obligations \u00e0 respecter sur les boissons propos\u00e9es. Dans cet article, on fait le point sur la r\u00e9glementation, avec en bonus une solution pour automatiser vos changements de prix selon les cr\u00e9neaux horaires.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-300x169.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1024x576.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-768x432.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1536x864.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-2048x1152.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-18x10.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1920x1080.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1440x810.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1200x675.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-760x428.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-480x270.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-320x180.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-160x90.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-80x45.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/tour-de-france-restaurant-activation-ideas\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Tour de France : 3 id\u00e9es pour animer votre restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Quand on parle d\u2019activation sportive dans un restaurant, on pense souvent au foot, au rugby, parfois au basket ou au hockey. Plus rarement au cyclisme, et encore moins au Tour de France. Pourtant, la Grande Boucle est une vraie opportunit\u00e9 commerciale : 45 millions de t\u00e9l\u00e9spectateurs en France pendant trois semaines, des pics d\u2019audience sur les grandes \u00e9tapes, 29 d\u00e9partements travers\u00e9s et un double potentiel pour les restaurants : des clients sur place au passage de la course, mais aussi des spectateurs qui cherchent une terrasse pour suivre les arriv\u00e9es entre amis. Un temps fort \u00e0 int\u00e9grer dans votre calendrier \u00e9v\u00e9nementiel, sans attendre !<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous vous demandez comment am\u00e9liorer la performance de vos campagnes SMS &#038; emails ? La r\u00e9ponse se trouve d\u00e9j\u00e0 dans votre CRM : la segmentation. Dans ce guide complet, on vous partage une base pr\u00eate \u00e0 adapter : +40 tags clients pour structurer votre CRM, et 10 exemples de campagnes pour passer d\u2019une base clients bien remplie \u00e0 des actions marketing qui g\u00e9n\u00e8rent du CA. <\/p>","protected":false},"author":11,"featured_media":13617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[19],"tags":[],"post_solution":[53,37,47,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-13614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-click-collect","post_solution-click-delivery","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/13614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=13614"}],"version-history":[{"count":24,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/13614\/revisions"}],"predecessor-version":[{"id":13642,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/13614\/revisions\/13642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/13617"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=13614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=13614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=13614"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=13614"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=13614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}