{"id":12573,"date":"2026-05-28T07:58:36","date_gmt":"2026-05-28T07:58:36","guid":{"rendered":"https:\/\/obypay.com\/?p=12573"},"modified":"2026-05-28T07:58:38","modified_gmt":"2026-05-28T07:58:38","slug":"restaurant-service-continu-campagnes-booster-apres-midi","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/all-day-service-restaurant-campaigns-boost-afternoon\/","title":{"rendered":"Restaurant service continu : 4 campagnes pour booster l\u2019apr\u00e8s-midi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12573\" class=\"elementor elementor-12573\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t4 id\u00e9es de campagnes pour remplir son restaurant l\u2019apr\u00e8s-midi\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tComment segmenter votre client\u00e8le pour envoyer vos campagnes plus facilement ? \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tDonnez \u00e0 vos clients une bonne raison de (re)venir\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 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15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Le service continu attire de plus en plus de restaurateurs, mais le cr&eacute;neau de l&rsquo;apr&egrave;s-midi n&rsquo;est pas toujours simple &agrave; rentabiliser.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quand la m&eacute;t&eacute;o est cl&eacute;mente, que le samedi apr&egrave;s-midi anime le quartier et que les touristes cherchent o&ugrave; manger &agrave; toute heure, le service continu trouve son public.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>En dehors de ces temps forts, le flux devient souvent plus irr&eacute;gulier.<\/b><span style=\"font-weight: 400;\"> En semaine, hors saison ou dans les quartiers moins d&eacute;pendants du passage touristique, les clients ne pensent pas toujours &agrave; venir entre 14h et 18h. Pas forc&eacute;ment par manque d&rsquo;int&eacute;r&ecirc;t : parfois, ils ne savent pas que vous &ecirc;tes ouvert ou ne connaissent pas votre offre.<\/span><\/p><p class=\"small-txt font-regular\"><b>Dans cet article, on vous propose 4 id&eacute;es de campagnes pour dynamiser l&rsquo;apr&egrave;s-midi.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Et pour &eacute;viter d&rsquo;envoyer la m&ecirc;me campagne &agrave; tous vos clients sans savoir si elle peut vraiment fonctionner, <\/span><b>on vous montre aussi comment utiliser vos <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>customer data<\/b><\/a><b> pour cibler les bons profils<\/b><span style=\"font-weight: 400;\"> et concentrer vos efforts sur les actions qui cr&eacute;ent du passage.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t4 id\u00e9es de campagnes pour remplir son restaurant l\u2019apr\u00e8s-midi\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une offre seule ne suffit pas &agrave; g&eacute;n&eacute;rer du trafic entre 14h et 18h.<\/b><span style=\"font-weight: 400;\"> M&ecirc;me pertinente, elle peut passer &agrave; c&ocirc;t&eacute; de son public si elle reste simplement ajout&eacute;e &agrave; la carte, sans cr&eacute;neau identifi&eacute; ni vraie m&eacute;canique pour la faire vivre.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour transformer un cr&eacute;neau calme en moment de consommation, il faut construire une campagne compl&egrave;te :<\/b><span style=\"font-weight: 400;\"> un profil client + un cr&eacute;neau + une offre adapt&eacute;e + un canal de communication.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est ce qui fait la diff&eacute;rence entre &laquo; On propose une formule go&ucirc;ter &raquo; et &laquo; On active les familles le mercredi apr&egrave;s-midi avec une offre sur-mesure &raquo;.<\/span><\/p><p class=\"small-txt font-regular\"><b>Voici 4 id&eacute;es de campagnes &agrave; adapter selon votre emplacement et votre client&egrave;le.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. La campagne \u00ab session r\u00e9visions \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si votre restaurant se trouve pr&egrave;s d&rsquo;un campus, d&rsquo;une &eacute;cole, d&rsquo;une biblioth&egrave;que ou d&rsquo;un centre-ville bien desservi,<\/b><span style=\"font-weight: 400;\"> l&rsquo;apr&egrave;s-midi peut devenir un point de chute pour les &eacute;tudiants, lyc&eacute;ens, alternants ou jeunes actifs en formation.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Sur ce cr&eacute;neau, ils cherchent surtout un endroit o&ugrave; se poser entre deux cours, avant un examen, ou pendant une session m&eacute;moire\/th&egrave;se\/dossier de groupe.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour rendre cette campagne efficace, ne la r&eacute;duisez pas &agrave; une simple remise &eacute;tudiante.<\/b><span style=\"font-weight: 400;\"> Vous pouvez aller plus loin avec une formule d&eacute;di&eacute;e, un avantage fid&eacute;lit&eacute; ou <\/span><a href=\"https:\/\/obypay.com\/en\/features\/recurring-loyalty-rewards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">une offre qui change chaque semaine<\/span><\/a><span style=\"font-weight: 400;\"> autour de certains produits : cookie, boisson froide, p&acirc;tisserie, snack sal&eacute;, nouveaut&eacute; &agrave; tester&hellip; Bonus, si vous offrez la wifi et que vous avez un espace <\/span><span style=\"font-weight: 400;\">study friendly<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous pouvez ensuite l&rsquo;activer via votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\">a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS campaign<\/span><\/a><span style=\"font-weight: 400;\"> avant les p&eacute;riodes d&rsquo;examens, un <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-mail cibl&eacute;<\/span><\/a><span style=\"font-weight: 400;\"> en d&eacute;but de semaine ou une mise en avant sur vos supports en salle.&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. La campagne \u00ab sortie d\u2019\u00e9cole \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si votre restaurant se trouve pr&egrave;s d&rsquo;une &eacute;cole, d&rsquo;un parc, d&rsquo;un centre de loisirs ou dans une zone r&eacute;sidentielle, l&rsquo;apr&egrave;s-midi peut aussi se jouer c&ocirc;t&eacute; familles.<\/b><span style=\"font-weight: 400;\"> Le mercredi, pendant les vacances scolaires ou apr&egrave;s la sortie d&rsquo;&eacute;cole, les parents cherchent un endroit o&ugrave; faire une pause, donner le go&ucirc;ter, attendre une activit&eacute;, ou souffler un peu avant de rentrer.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour que cette campagne fonctionne, le timing compte beaucoup.<\/b><span style=\"font-weight: 400;\"> Une campagne envoy&eacute;e trop tard a peu d&rsquo;effet : &agrave; 16h15, les parents sont d&eacute;j&agrave; dans le tunnel cartable-go&ucirc;ter-devoirs-bain-repas, bon courage &agrave; tout le monde.<\/span><\/p><p class=\"small-txt font-regular\"><b>Vous pouvez donc l&rsquo;activer en amont :<\/b><span style=\"font-weight: 400;\"> SMS le matin, e-mail avant les vacances scolaires et offre programm&eacute;e chaque mercredi entre 15h30 et 17h30.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Le plus int&eacute;ressant ici, c&rsquo;est la r&eacute;currence. <\/span><b>Une campagne &laquo; sortie d&rsquo;&eacute;cole &raquo; ne doit pas ressembler &agrave; une animation isol&eacute;e, mais &agrave; un rendez-vous :<\/b><span style=\"font-weight: 400;\"> le mercredi apr&egrave;s-midi, <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-kid-friendly-family-offer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">une formule go&ucirc;ter pens&eacute;e pour les enfants<\/span><\/a><span style=\"font-weight: 400;\">, avec un <\/span><a href=\"https:\/\/obypay.com\/en\/features\/automatic-offers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">avantage fid&eacute;lit&eacute; pour les parents<\/span><\/a><span style=\"font-weight: 400;\">. Le restaurant devient alors une &eacute;tape pratique dans une journ&eacute;e d&eacute;j&agrave; bien remplie.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-scaled.jpg\" alt=\"Gaufres servies avec une boule de glace et du coulis au chocolat\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_offre_gouter_kid_friendly_obypay-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. La campagne \u00ab d\u00e9jeuner tardif \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Tous les clients ne d&eacute;jeunent pas entre 12h et 14h. <\/b><span style=\"font-weight: 400;\">Pour les commer&ccedil;ants, soignants, livreurs, ind&eacute;pendants, travailleurs en horaires d&eacute;cal&eacute;s ou &eacute;quipes en coupure, le repas arrive parfois apr&egrave;s le rush.<\/span><\/p><p class=\"small-txt font-regular\"><b>Pour un restaurant en service continu, c&rsquo;est un cr&eacute;neau int&eacute;ressant &agrave; activer, surtout si vos donn&eacute;es montrent d&eacute;j&agrave; des commandes apr&egrave;s 13h30. <\/b><span>L&rsquo;id&eacute;e n&rsquo;est pas forc&eacute;ment de maintenir toute la carte jusqu&rsquo;&agrave; 16h, mais de proposer une offre attractive apr&egrave;s 14h, simple &agrave; pr&eacute;parer et facile &agrave; r&eacute;cup&eacute;rer.<\/span><\/p><p class=\"small-txt font-regular\"><b>C&rsquo;est aussi une bonne opportunit&eacute; pour d&eacute;velopper le <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Un client qui sort d&rsquo;une garde, termine une intervention, finit sa tourn&eacute;e ou reprend apr&egrave;s une coupure n&rsquo;a pas toujours envie de s&rsquo;installer. Il veut surtout commander vite, r&eacute;cup&eacute;rer son repas sans attendre, puis filer.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pour l&rsquo;activer, partez des clients qui commandent d&eacute;j&agrave; hors <\/span><span style=\"font-weight: 400;\">horaires traditionnels<\/span><span style=\"font-weight: 400;\"> : commandes apr&egrave;s 13h30, Click &amp; Collect tardif, passages r&eacute;guliers hors rush. <\/span><b>Ces profils ont d&eacute;j&agrave; le bon usage, la campagne sert surtout &agrave; rendre l&rsquo;option plus visible et plus simple &agrave; r&eacute;p&eacute;ter.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous pouvez ensuite installer un rendez-vous : du lundi au vendredi, entre 14h et 16h, une formule &laquo; d&eacute;jeuner tardif &raquo; disponible sur place ou en Click &amp; Collect. L&rsquo;e-mail pr&eacute;sente l&rsquo;offre en d&eacute;but de semaine. Le SMS ou la <\/span><a href=\"https:\/\/obypay.com\/en\/features\/targeted-loyalty-push-notifications\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">push notification<\/span><\/a><span style=\"font-weight: 400;\"> rappelle le cr&eacute;neau le jour m&ecirc;me, au moment o&ugrave; le client peut encore commander avant de repartir.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. La campagne \u00ab pause shopping \u00bb\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Si votre restaurant se trouve en centre-ville, en centre commercial, dans une zone pi&eacute;tonne, un quartier touristique ou une rue commer&ccedil;ante,<\/b><span style=\"font-weight: 400;\"> l&rsquo;apr&egrave;s-midi peut d&eacute;j&agrave; g&eacute;n&eacute;rer du passage. Les clients sont dehors, ils attendent quelqu&rsquo;un, terminent un rendez-vous ou cherchent simplement un endroit o&ugrave; se poser entre deux achats.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Quelques formats possibles :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; boisson + dessert<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; offre duo pour une pause &agrave; deux<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; snack sucr&eacute; ou sal&eacute; &agrave; emporter<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; produits en &eacute;dition limit&eacute;e mis en avant l&rsquo;apr&egrave;s-midi<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-discounted-prices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prix barr&eacute;s pour les clients fid&egrave;les entre 15h et 18h<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Pour l&rsquo;activer, misez d&rsquo;abord sur la visibilit&eacute; imm&eacute;diate :<\/b><span> stop-trottoirs, PLV tournante sur les <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span>control terminals<\/span><\/a><span>, post ou story sur les r&eacute;seaux sociaux, offre accessible depuis votre <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span>loyalty program<\/span><\/a><span>.<\/span><\/p><p class=\"small-txt font-regular\"><b>Les campagnes SMS ou notifications peuvent aussi servir de rappel :<\/b><span style=\"font-weight: 400;\"> vers 14h30 ou 15h le mercredi, le vendredi, les soldes, ou les jours de pluie.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ici, l&rsquo;id&eacute;e n&rsquo;est pas de demander au client de planifier sa venue. <\/b><span style=\"font-weight: 400;\">Le client est d&eacute;j&agrave; dehors, souvent &agrave; proximit&eacute;. Il faut simplement lui rappeler que vous &ecirc;tes ouvert, proche, et que votre offre de l&rsquo;apr&egrave;s-midi existe. <\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tComment segmenter votre client\u00e8le pour envoyer vos campagnes plus facilement ? \n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Maintenant, comment &eacute;viter d&rsquo;envoyer une offre go&ucirc;ter kid-friendly &agrave; un &eacute;tudiant en plein m&eacute;moire, ou une offre &laquo; caf&eacute; + wifi &raquo; &agrave; des enfants de 4 ans qui ont surtout besoin d&rsquo;un cookie ?<\/span><b> Visit <\/b><a href=\"https:\/\/obypay.com\/en\/features\/customer-tagging\/\" target=\"_blank\" rel=\"noopener\"><b>segmentant votre client&egrave;le<\/b><\/a><b> avant d&rsquo;envoyer vos offres.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer base<\/span><\/a><span style=\"font-weight: 400;\"> connect&eacute;e au programme de fid&eacute;lit&eacute; et &agrave; l&rsquo;historique de commandes, <\/span><b>vous pouvez rep&eacute;rer les habitudes d&rsquo;achat, les horaires de commande, les canaux utilis&eacute;s ou les offres qui ont d&eacute;j&agrave; g&eacute;n&eacute;r&eacute; des retours.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous pouvez, par exemple, distinguer :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; les clients qui commandent sur le cr&eacute;neau 13h30-15h &amp; 17h30-19h<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; les clients qui utilisent le Click &amp; Collect en d&eacute;but ou fin d&rsquo;apr&egrave;s-midi,<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; les familles, rep&eacute;r&eacute;es via les menus enfants,&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; les &eacute;tudiants, si votre &eacute;tablissement propose d&eacute;j&agrave; une offre &eacute;tudiante<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; les clients fid&egrave;les du midi, pour tester une offre sur un autre cr&eacute;neau<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/features\/customer-tagging\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">D&egrave;s que les segments sont identifi&eacute;s<\/span><\/a><span style=\"font-weight: 400;\">, pour chaque campagne, associez simplement :&nbsp;<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un cr&eacute;neau :<\/b><span style=\"font-weight: 400;\"> 14h-16h, 15h-17h, mercredi apr&egrave;s-midi, sortie d&rsquo;&eacute;cole, fin d&rsquo;apr&egrave;s-midi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Une offre :<\/b><span style=\"font-weight: 400;\"> formule sp&eacute;ciale, prix barr&eacute;s, points de fid&eacute;lit&eacute; bonus, etc&hellip;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un canal :<\/b><span style=\"font-weight: 400;\"> SMS pour une offre courte, email pour pr&eacute;senter une formule, notification pour cr&eacute;er un rappel<\/span><\/li><\/ol><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Testez diff&eacute;rentes combinaisons pour <\/span><a href=\"https:\/\/obypay.com\/en\/features\/campaign-roi-monitoring\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">voir ce qui fonctionne le plus aupr&egrave;s de votre client&egrave;le<\/span><\/a><span style=\"font-weight: 400;\">. Une fois la bonne formule trouv&eacute;e, <\/span><a href=\"https:\/\/obypay.com\/en\/features\/campaign-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">la campagne peut se d&eacute;clencher automatiquement<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>sans avoir besoin de les planifier tous les dimanches soirs pour la semaine &agrave; venir.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDonnez \u00e0 vos clients une bonne raison de (re)venir\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Vous cherchez &agrave; dynamiser les temps plus calmes de votre &eacute;tablissement ?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Demandez une d&eacute;mo de la solution Obypay<\/span><\/a><span style=\"font-weight: 400;\"> pour cr&eacute;er, envoyer et suivre vos campagnes depuis votre base clients.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> Consult our resources :&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-data-restaurant-5-reasons-growth-driver\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer data and catering: 5 reasons to make it your growth driver<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/leverage-customer-data-restaurant-loyalty-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer data and loyalty: 5 key actions to boost your sales<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-birthday-first-loyalty-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anniversaire client : comment lancer sa premi&egrave;re campagne de fid&eacute;lit&eacute;<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tceux qui cr\u00e9ent le rendez-vous\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div 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class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/beer-wall-leisure-complexes\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restauration : les pr\u00e9f\u00e9rences de paiement selon les g\u00e9n\u00e9rations<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Tout le monde paie l\u2019addition, mais pas de la m\u00eame mani\u00e8re. En quelques d\u00e9cennies, la fa\u00e7on de payer au restaurant a compl\u00e8tement chang\u00e9. Si 97% des consommateurs utilisent la carte bancaire, se cachent pourtant des habitudes tr\u00e8s diff\u00e9rentes selon les g\u00e9n\u00e9rations. Baby-boomers attach\u00e9s aux rep\u00e8res, Gen X pragmatique, millennials ultra connect\u00e9s, Gen Z \u201cmobile first\u201d : chacun aborde le moment du paiement \u00e0 sa mani\u00e8re. Alors, comment proposer un paiement capable de satisfaire toutes les g\u00e9n\u00e9rations sans complexifier le parcours client ?<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/qr-code-vs-waiter-restaurant-do-you-need-to-choose\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Relation client : les 5 demandes \u00e0 ne pas ignorer<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous s\u00fbr de bien conna\u00eetre les attentes de vos clients, au-del\u00e0 de l\u2019accueil, du go\u00fbt ou du rapport qualit\u00e9-prix ? Derri\u00e8re une fr\u00e9quentation stable ou de bons avis, certains signaux passent inaper\u00e7us mais peuvent pourtant faire toute la diff\u00e9rence entre un client de passage et un client fid\u00e8le. Dans cet article, on fait le point sur ce que vos clients attendent vraiment aujourd\u2019hui d\u2019un restaurant, et comment y r\u00e9pondre sans d\u00e9laisser vos priorit\u00e9s op\u00e9rationnelles. Faites le test d\u00e8s maintenant !<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-300x199.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1024x679.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-768x509.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1536x1018.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-2048x1358.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1920x1273.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1440x955.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-1200x796.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-760x504.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-480x318.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-320x212.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-160x106.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/attente_restaurant_obsession_clients_solutions_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.2890625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-wait-time-5-customer-journey-steps-optimize\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Le restaurant sans attente : la nouvelle obsession des consommateurs<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Les clients sont-ils de plus en plus impatients ? Et quel est l\u2019impact de l\u2019attente sur les performances de votre \u00e9tablissement ? Est-ce seulement une source d\u2019insatisfaction qui se traduit par des avis n\u00e9gatifs, ou un facteur qui influence directement la fid\u00e9lit\u00e9, le panier moyen et la r\u00e9currence ? Dans cet article, on fait le point sur les cons\u00e9quences de l\u2019attente en restauration. Et on passe en revue les 5 \u00e9tapes du parcours client \u00e0 optimiser pour fluidifier le service, limiter les pertes et augmenter votre chiffre d\u2019affaires, sans pousser plus de volume.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/fidelite_strategie_omnicanale_solutions_digitales_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-connect-sales-channels\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Si votre programme est limit\u00e9 \u00e0 certains canaux de vente, vous cr\u00e9ez de la frustration chez vos clients et vous vous privez surtout d\u2019un levier direct de chiffre d\u2019affaires. Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les bonnes pratiques des restaurants qui exploitent pleinement leur CRM pour piloter leur performance.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/05\/restaurant_service_assiette_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-choose-table-service-style\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : quel mode de service en salle choisir pour votre concept ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Service \u00e0 l\u2019assiette, \u00e0 la fran\u00e7aise, \u00e0 l\u2019anglaise, \u00e0 la russe ou au plat : lequel fait sens pour votre \u00e9tablissement ? Dans ce comparatif, on passe en revue les principaux modes de service en restauration, avec leurs avantages, leurs limites et les concepts auxquels ils s\u2019adaptent le mieux. Si certains rel\u00e8vent des grands classiques, d\u2019autres reviennent reviennent sur le devant de la sc\u00e8ne, port\u00e9s par la bistronomie, les plats \u00e0 partager et le retour en force du sur place, d\u00e9sormais pr\u00e9f\u00e9r\u00e9 par 73% des Fran\u00e7ais. Tout pour vous permettre de faire le tri entre tradition, tendance et coh\u00e9rence op\u00e9rationnelle.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le service continu int\u00e9resse de plus en plus de restaurateurs, mais un cr\u00e9neau reste difficile \u00e0 apprivoiser : l\u2019apr\u00e8s-midi. Plus irr\u00e9gulier, plus d\u00e9pendant de la m\u00e9t\u00e9o et des vacances scolaires, il peut vite rester tr\u00e8s calme si aucune offre ne donne aux clients une bonne raison de venir. On vous partage 4 id\u00e9es de campagnes pour cr\u00e9er plus de passage entre 14h et 18h. <\/p>","protected":false},"author":11,"featured_media":12576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,53,49,46,36,20,39,56],"post_sector":[86,51,44],"class_list":["post-12573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-cartes-prepayees","post_solution-commande-a-table","post_solution-menu-qr-code","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-boulangerie","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/12573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=12573"}],"version-history":[{"count":5,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/12573\/revisions"}],"predecessor-version":[{"id":12580,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/12573\/revisions\/12580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/12576"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=12573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=12573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=12573"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=12573"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=12573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}