{"id":12292,"date":"2026-04-21T15:20:41","date_gmt":"2026-04-21T15:20:41","guid":{"rendered":"https:\/\/obypay.com\/?p=12292"},"modified":"2026-04-21T15:20:43","modified_gmt":"2026-04-21T15:20:43","slug":"restaurant-connecter-fidelite-canaux-vente","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-connect-sales-channels\/","title":{"rendered":"La fid\u00e9lit\u00e9 omnicanale : pourquoi vos clients doivent cumuler des points partout"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12292\" class=\"elementor elementor-12292\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tQuels canaux de vente peuvent servir votre fid\u00e9lit\u00e9 ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tStrat\u00e9gie omnicanale vs multicanale : quelle diff\u00e9rence pour votre \u00e9tablissement ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tLes 5 secrets des \u00e9tablissements qui r\u00e9ussissent leur fid\u00e9lit\u00e9 omnicanale\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPassez d\u2019une fid\u00e9lit\u00e9 passive \u00e0 un moteur de chiffre d\u2019affaires\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button 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10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 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6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&laquo; Ah, je ne peux pas utiliser mes points de fid&eacute;lit&eacute; en Click &amp; Collect ? C'est dommage. &raquo;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Que ce soit un sujet technique ou un probl&egrave;me d&rsquo;outils, vos clients ne s&rsquo;attardent pas sur les raisons pour lesquelles ce n&rsquo;est pas possible.<\/span><b> Ils attendent simplement que leur fid&eacute;lit&eacute; soit reconnue partout.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous n&rsquo;&ecirc;tes pas les seuls dans cette situation. <\/span><b>La majorit&eacute; des &eacute;tablissements ont un <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> qui reste limit&eacute; &agrave; certains canaux.<\/b><span style=\"font-weight: 400;\"> Sur place, oui. En ligne, parfois. Sur le reste du parcours, rien.<\/span><\/p><p class=\"small-txt font-regular\"><b>Le probl&egrave;me, c&rsquo;est qu&rsquo;aujourd&rsquo;hui, rester sur une fid&eacute;lit&eacute; multicanale revient &agrave; passer &agrave; c&ocirc;t&eacute; d&rsquo;un levier important pour votre chiffre d&rsquo;affaires.<\/b><span style=\"font-weight: 400;\"> Vous avez d&eacute;j&agrave; des points de contact, d&eacute;j&agrave; des clients&hellip; mais un programme de fid&eacute;lit&eacute; qui ne fonctionne pas &agrave; son plein potentiel.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans cet article, vous allez voir ce qui distingue une strat&eacute;gie omnicanale d&rsquo;une strat&eacute;gie multicanale, et surtout <\/span><b>comment les &eacute;tablissements qui performent utilisent la fid&eacute;lit&eacute; pour g&eacute;n&eacute;rer des r&eacute;sultats visibles sur leurs ventes.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tQuels canaux de vente peuvent servir votre fid\u00e9lit\u00e9 ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Tous vos canaux de vente participent &agrave; la fid&eacute;lisation de vos clients.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; Sur place<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &Agrave; emporter<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">En Click &amp; Collect<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">On delivery<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Si vous poss&eacute;dez d&eacute;j&agrave; un programme de fid&eacute;lit&eacute;, sur combien de vos canaux de vente votre client peut-il r&eacute;ellement cumuler, utiliser ou retrouver ses avantages ?<\/b><span style=\"font-weight: 400;\"> Si votre fid&eacute;lit&eacute; n&rsquo;existe que sur un ou deux de ces canaux, vous ne captez qu&rsquo;une partie de la relation.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tStrat\u00e9gie omnicanale vs multicanale : quelle diff\u00e9rence pour votre \u00e9tablissement ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">La diff&eacute;rence entre multicanal et omnicanal repose sur l&rsquo;existence, ou non, d&rsquo;un socle commun entre vos canaux.<\/span><\/p><p class=\"small-txt font-regular\"><b>Une strat&eacute;gie multicanale consiste &agrave; utiliser plusieurs canaux de vente et de communication pour toucher vos clients :<\/b><span style=\"font-weight: 400;\"> sur place, en ligne, via une application ou des plateformes. <\/span><b>Chaque canal permet de g&eacute;n&eacute;rer du chiffre d&rsquo;affaires, mais ils fonctionnent de mani&egrave;re ind&eacute;pendante.<\/b><\/p><p class=\"small-txt font-regular\"><b>Dans une strat&eacute;gie omnicanale, vos canaux ne sont plus simplement juxtapos&eacute;s, ils reposent sur une m&ecirc;me <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>customer base<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Ce socle commun vous permet de reconna&icirc;tre un client quel que soit le point de contact, de centraliser ses interactions et de faire circuler ses avantages d&rsquo;un canal &agrave; l&rsquo;autre.<\/span><\/p><p class=\"small-txt font-regular\"><b>Vos canaux ne servent plus uniquement &agrave; vendre ou &agrave; communiquer, mais &agrave; enrichir une connaissance client continue et activable dans le temps. <\/b><span style=\"font-weight: 400;\">Vous ne g&eacute;rez plus des points de contact isol&eacute;s, vous pilotez une relation globale.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tLes 5 secrets des \u00e9tablissements qui r\u00e9ussissent leur fid\u00e9lit\u00e9 omnicanale\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Ils utilisent la fid\u00e9lit\u00e9 pour atteindre des objectifs pr\u00e9cis\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un programme de fid&eacute;lit&eacute; sans objectif clair devient vite un centre de co&ucirc;t. <\/span><b>Les &eacute;tablissements qui performent d&eacute;finissent d&egrave;s le d&eacute;part ce que leur fid&eacute;lit&eacute; doit produire.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ils l&rsquo;utilisent pour :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; renforcer la r&eacute;tention et augmenter la fr&eacute;quence de visite<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; cr&eacute;er plus d&rsquo;interactions entre deux passages<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; collecter de la donn&eacute;e pour mieux conna&icirc;tre et cibler leurs clients<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; d&eacute;velopper le cross-sell et l&rsquo;upsell<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; orienter certains comportements (commander en ligne, d&eacute;couvrir un produit, passer par l&rsquo;app)<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; r&eacute;duire certains co&ucirc;ts, notamment li&eacute;s aux plateformes<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; se diff&eacute;rencier dans l&rsquo;exp&eacute;rience client<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Prendre le temps de poser ce cadre change tout. <\/span><b>Vous ne lancez pas des offres &ldquo;parce que tout le monde le fait&rdquo;, vous activez des op&eacute;rations avec des objectifs <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-evaluate-loyalty-program\/\" target=\"_blank\" rel=\"noopener\"><b>dont il est possible de mesurer l&rsquo;impact<\/b><\/a><b>.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Ils savent qu\u2019une base client utile vaut mieux qu\u2019une base client massive\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Une base client large mais inutilisable ne vous apporte rien. <\/b><span style=\"font-weight: 400;\">Les &eacute;tablissements qui performent cherchent avant tout &agrave; exploiter leur donn&eacute;e.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ils structurent leur <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\"> pour pouvoir :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; identifier leurs clients&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; suivre leurs comportements dans le temps<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; segmenter selon la fr&eacute;quence, le panier ou les habitudes<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">activer des campagnes cibl&eacute;es<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Une base mal structur&eacute;e montre rapidement ses limites : doublons, donn&eacute;es incompl&egrave;tes, impossibilit&eacute; de relier les canaux...<\/b><span style=\"font-weight: 400;\"> Vous perdez du temps et vous limitez vos actions.<\/span><\/p><p class=\"small-txt font-regular\"><b>&Agrave; contrario, une base exploitable vous permet de mener des <\/b><a href=\"https:\/\/obypay.com\/en\/features\/campaign-roi-monitoring\/\" target=\"_blank\" rel=\"noopener\"><b>campagnes performantes<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Vous savez &agrave; qui parler, quand et pourquoi.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Ils pr\u00e9f\u00e8rent une fid\u00e9lit\u00e9 cibl\u00e9e \u00e0 une diffusion en masse\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Beaucoup d&rsquo;&eacute;tablissements envoient les m&ecirc;mes offres &agrave; toute leur base. <\/span><b>Si &ccedil;a semble &agrave; premi&egrave;re vue plus simple &agrave; g&eacute;rer, c&rsquo;est aussi tr&egrave;s peu efficace.<\/b><\/p><p class=\"small-txt font-regular\"><b>Les &eacute;tablissements qui performent font l&rsquo;inverse : ils ciblent, en s&rsquo;appuyant sur leur donn&eacute;e pour adapter leurs actions :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; un client r&eacute;gulier ne re&ccedil;oit pas la m&ecirc;me chose qu&rsquo;un client occasionnel<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; un client inactif n&rsquo;est pas relanc&eacute; comme un client actif<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; un gros panier n&rsquo;est pas stimul&eacute; de la m&ecirc;me mani&egrave;re qu&rsquo;un petit panier<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">En privil&eacute;giant cette approche, vous passez d&rsquo;une logique de diffusion &agrave; une logique d&rsquo;activation :&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; D&rsquo;abord, vous am&eacute;liorez l&rsquo;impact de vos offres : si elles sont plus pertinentes, elles seront plus utilis&eacute;es.<\/b><span style=\"font-weight: 400;\"> Et au passage, vous &eacute;vitez de &ldquo;cramer&rdquo; votre base avec des messages qui n&rsquo;int&eacute;ressent personne.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Ensuite, vous prot&eacute;gez votre marge,<\/b><span style=\"font-weight: 400;\"> en arr&ecirc;tant de distribuer des avantages &agrave; des clients qui seraient venus de toute mani&egrave;re.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Ils automatisent pour rester constant dans le temps\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Beaucoup d&rsquo;&eacute;tablissements lancent quelques campagnes, puis arr&ecirc;tent faute de temps, de ressources ou d&rsquo;id&eacute;es. <\/b><span style=\"font-weight: 400;\">Les &eacute;tablissements qui performent ne fonctionnent pas &ldquo;&agrave; la campagne&rdquo; mais structurent leur fid&eacute;lit&eacute; pour qu&rsquo;elle fonctionne en continu.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ils mettent en place des <\/b><a href=\"https:\/\/obypay.com\/en\/features\/automated-scenarios-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>automated scenarios<\/b><\/a><b>, d&eacute;clench&eacute;s par des comportements d&eacute;finis:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; apr&egrave;s une premi&egrave;re visite<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; apr&egrave;s une p&eacute;riode sans commande<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; apr&egrave;s plusieurs achats rapproch&eacute;s<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &agrave; des dates sp&eacute;cifiques (<\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-birthday-first-loyalty-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">anniversaire<\/span><\/a><span style=\"font-weight: 400;\">, saisonnalit&eacute;)<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L&rsquo;automatisation offre 2 avantages :&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Vous gardez une pr&eacute;sence constante.<\/b><span style=\"font-weight: 400;\"> L&agrave; o&ugrave; beaucoup alternent entre p&eacute;riodes actives et p&eacute;riodes creuses, vous maintenez un lien r&eacute;gulier.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10004; Vous gagnez en r&eacute;activit&eacute;,<\/b><span style=\"font-weight: 400;\"> en intervenant au moment o&ugrave; le comportement &eacute;volue, pas plusieurs jours ou semaines apr&egrave;s.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Ils utilisent tous leurs supports pour rendre la fid\u00e9lit\u00e9 visible\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Un programme de fid&eacute;lit&eacute; peu visible est peu utilis&eacute;.<\/b><span style=\"font-weight: 400;\"> Beaucoup d&rsquo;&eacute;tablissements le mentionnent timidement au moment du r&egrave;glement, souvent &agrave; l&rsquo;oral. Le client n&rsquo;y pr&ecirc;te pas attention, ou l&rsquo;oublie rapidement.<\/span><\/p><p class=\"small-txt font-regular\"><b>Les &eacute;tablissements qui performent rendent leur programme visible tout au long du parcours.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ils l&rsquo;int&egrave;grent dans leurs supports du quotidien :<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; en points de vente : <\/b><span style=\"font-weight: 400;\">tickets de caisse, packaging, affichage, chevalets<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; sur les parcours de commande : <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">terminal<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR code<\/span><\/a><span style=\"font-weight: 400;\">, site<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; dans leurs prises de parole :<\/b> <a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-mails, SMS<\/span><\/a><span style=\"font-weight: 400;\">, r&eacute;seaux sociaux<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Car, &agrave; quoi bon concevoir un programme engageant s&rsquo;il reste invisible pour vos clients ?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52.png\" alt=\"PLV qui pr\u00e9sente le programme de fid\u00e9lit\u00e9 du restaurant Mezzencore avec un QR code qui renvoie sur un lien d\u2019inscription\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52.png 714w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52-300x200.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52-480x319.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52-320x213.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52-160x106.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/Capture-decran-2026-04-21-a-17.09.52-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.526610644258%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPassez d\u2019une fid\u00e9lit\u00e9 passive \u00e0 un moteur de chiffre d\u2019affaires\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/success-stories\/france-drive-digital-boosts-local-catering\/\" target=\"_blank\" rel=\"noopener\"><b>Mezzencore a augment&eacute; son panier moyen de 39 %<\/b><\/a><b> en int&eacute;grant la fid&eacute;lit&eacute; dans le parcours de commande, directement sur ses bornes.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous voulez obtenir les m&ecirc;mes r&eacute;sultats dans votre &eacute;tablissement ? <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Contact our team today<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tbuild customer loyalty\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 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https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/OBYPAYxLORD_4813_Smartphone_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-reduce-cart-abandonment\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Foodservice: how to reduce basket abandonment?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Cart abandonment is often referred to as an e-commerce issue. In the foodservice sector, however, it's a very real but often invisible problem. Customers who leave when they see the queue, click &amp; collect orders never finalized, baskets validated but reduced to the bare minimum... these are all situations that eat away at your sales without leaving any obvious trace on your statistics.<br \/>\nIn this article, we decipher the mechanisms behind these silent losses, differentiate between real and fake abandonment, and give you concrete keys to regaining control over your order path and the value captured.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/obypay_digitalisation_commerce_outils_phygital-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/digitize-retail-phygital-customer-journey\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Digitaliser son commerce : comment construire un parcours client phygital ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>81 % des \u00e9tablissements utilisent les r\u00e9seaux sociaux et 74 % sont \u00e9quip\u00e9s d\u2019un logiciel de caisse. Mais seuls 6 % exploitent r\u00e9ellement des outils de type CRM. Si le digital ne surprend plus personne, son int\u00e9gration dans les commerces reste tr\u00e8s in\u00e9gale. Et pour cause. Entre pr\u00e9sence en ligne et exp\u00e9rience en point de vente, le lien n\u2019est pas toujours \u00e9vident. Dans cet article, on explore comment structurer un parcours client phygital complet, capable d\u2019attirer, de fluidifier le service et de faire revenir, sans investissements d\u00e9mesur\u00e9s ni charge op\u00e9rationnelle suppl\u00e9mentaire.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/paiement_sans_contact_CB_TPE_Obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/beer-wall-leisure-complexes\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restauration : les pr\u00e9f\u00e9rences de paiement selon les g\u00e9n\u00e9rations<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Tout le monde paie l\u2019addition, mais pas de la m\u00eame mani\u00e8re. En quelques d\u00e9cennies, la fa\u00e7on de payer au restaurant a compl\u00e8tement chang\u00e9. Si 97% des consommateurs utilisent la carte bancaire, se cachent pourtant des habitudes tr\u00e8s diff\u00e9rentes selon les g\u00e9n\u00e9rations. Baby-boomers attach\u00e9s aux rep\u00e8res, Gen X pragmatique, millennials ultra connect\u00e9s, Gen Z \u201cmobile first\u201d : chacun aborde le moment du paiement \u00e0 sa mani\u00e8re. Alors, comment proposer un paiement capable de satisfaire toutes les g\u00e9n\u00e9rations sans complexifier le parcours client ?<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/03\/burger_fastfood_commande_erreurs_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/reduce-restaurant-order-errors\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : comment r\u00e9duire les erreurs de commande ?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Un dessert oubli\u00e9, une modification non respect\u00e9e, une cuisson \u00e0 refaire\u2026 Ces erreurs font partie du quotidien, mais \u00e0 force, elles co\u00fbtent cher : temps perdu, clients agac\u00e9s, avis n\u00e9gatifs. On les met souvent sur le compte du manque d\u2019attention ou du rush du midi. En r\u00e9alit\u00e9, elles viennent surtout de la fa\u00e7on dont la prise de commande est organis\u00e9e.<br \/>\nDans cet article, on d\u00e9cortique les principales causes des erreurs en restauration et on vous pr\u00e9sente une solution efficace pour faire baisser les erreurs et les oublis d\u00e8s les prochains services.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/04\/experience_client_data_donnees_CRM_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/qr-code-vs-waiter-restaurant-do-you-need-to-choose\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Relation client : les 5 demandes \u00e0 ne pas ignorer<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous s\u00fbr de bien conna\u00eetre les attentes de vos clients, au-del\u00e0 de l\u2019accueil, du go\u00fbt ou du rapport qualit\u00e9-prix ? Derri\u00e8re une fr\u00e9quentation stable ou de bons avis, certains signaux passent inaper\u00e7us mais peuvent pourtant faire toute la diff\u00e9rence entre un client de passage et un client fid\u00e8le. Dans cet article, on fait le point sur ce que vos clients attendent vraiment aujourd\u2019hui d\u2019un restaurant, et comment y r\u00e9pondre sans d\u00e9laisser vos priorit\u00e9s op\u00e9rationnelles. Faites le test d\u00e8s maintenant !<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cates-vous en train de passer \u00e0 c\u00f4t\u00e9 du potentiel de votre programme de fid\u00e9lit\u00e9, sans le savoir ? Dans cet article, on revient sur les freins d\u2019une strat\u00e9gie fid\u00e9lit\u00e9 multicanale et on vous partage les secrets des restaurants qui exploitent pleinement leur CRM pour booster leur chiffre d\u2019affaires.<\/p>","protected":false},"author":11,"featured_media":12293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[48,53,37,39,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-12292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-avis-clients","post_solution-campagnes-marketing","post_solution-click-collect","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/12292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=12292"}],"version-history":[{"count":5,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/12292\/revisions"}],"predecessor-version":[{"id":12299,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/12292\/revisions\/12299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/12293"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=12292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=12292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=12292"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=12292"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=12292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}