{"id":11896,"date":"2026-02-18T13:37:12","date_gmt":"2026-02-18T13:37:12","guid":{"rendered":"https:\/\/obypay.com\/?p=11896"},"modified":"2026-02-18T13:37:13","modified_gmt":"2026-02-18T13:37:13","slug":"restaurant-reduire-abandon-panier","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-reduce-cart-abandonment\/","title":{"rendered":"Foodservice: how to reduce basket abandonment?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11896\" class=\"elementor elementor-11896\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tWhat is cart abandonment in the restaurant business?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCart abandonment or lower average ticket?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tFoodservice: how to reduce basket abandonment?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tIt's a good time to take stock of your order process\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Shopping cart abandonment is the bane of retailers in every sector.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">We spontaneously associate it with e-commerce, where the subject is widely measured, analyzed and commented on. <\/span><b>But in the restaurant business, it does exist, and it has a direct impact on your sales. <\/b><span style=\"font-weight: 400;\">It's just that it's less visible and therefore seems more insignificant.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">But how many customers start a Click &amp; Collect order without actually paying? How many enter your establishment, see the queue and leave without ordering? <\/span><b>These situations don't leave a black-and-white trace in your tools, but they do reflect a lost buying intent.<\/b><\/p><p class=\"small-txt font-regular\"><b>And here's where it gets even more complicated: even when the order is validated, is all the value really captured?<\/b><span style=\"font-weight: 400;\"> A customer who orders a dish when he could have taken a full meal, a drink or a dessert is not \"giving up\" in the strict sense of the word. However, part of the purchase intention is lost along the way.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In this article, we take stock of <\/span><b>basket abandonment in the foodservice sector, how it manifests itself depending on the channel, how to distinguish it from an average ticket that has reached a ceiling, and above all solutions for limiting losses<\/b><span style=\"font-weight: 400;\"> and better capture the full potential of each order.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhat is cart abandonment in the restaurant business?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Abandoned shopping baskets are customers who intend to order but don't pay.<\/b><span style=\"font-weight: 400;\"> He's ready to buy, but at the last moment, something makes him back out. <\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOn delivery\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Shopping cart abandonment is similar to e-commerce.<\/b><span style=\"font-weight: 400;\"> The customer adds products to his basket, arrives at the checkout stage... and leaves the page.<\/span><\/p><p class=\"small-txt font-regular\"><b>Several explanations come to mind when we ask customers:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c delivery costs considered too high<br><\/span><span style=\"font-weight: 400;\">\u279c delivery time displayed too long<br><\/span><span style=\"font-weight: 400;\">\u279c total that climbs when validating<br><\/span>\u279c account creation too long<br><span style=\"font-weight: 400;\">\u279c payment fails<\/span><\/p><p class=\"small-txt font-regular\"><b>If you work with platforms, you've paid for the acquisition but you're not capturing the sale.<\/b><span style=\"font-weight: 400;\"> If you go through <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">your own Click &amp; Delivery channel<\/span><\/a><span style=\"font-weight: 400;\">you lose a direct order and the associated customer data.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tClick &amp; Collect\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b>The intention to buy is even stronger if the customer plans to travel. <\/b><span style=\"font-weight: 400;\">And yet, abandonment exists here too.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c It can intervene at the time of payment, if the proposed slot is not suitable.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c It can appear if the order path is too long or if the offer lacks clarity.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c It can also happen when the total climbs at the end with charges added late.<\/span><\/p><p class=\"small-txt font-regular\"><b>The customer then compares it with a simpler alternative:<\/b><span style=\"font-weight: 400;\"> a competitor 500 meters away, another application or postpone your order.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOn the spot \/ takeaway\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>On the spot, cart abandonment won't appear on any dashboard. But it does exist.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c A customer enters, sees a line of 15 people and exits.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Another waits several minutes without the queue moving and leaves the queue.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Another hesitates in front of the menu displayed above the counter and gives up.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\"> in particular, speed structures the entire business model. <\/span><b>Inevitably, as the wait increases, so does the risk of abandonment.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-4-hidden-costs-wait-time-reduce-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Catering: the 4 hidden costs of waiting that reduce your sales<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCart abandonment or lower average ticket?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Cart abandonment and average ticket do not refer to the same problem. <\/b><span style=\"font-weight: 400;\">Yet they are closely linked.<\/span><\/p><p class=\"small-txt font-regular\"><b>Why make this distinction now? Because not all lost sales take the form of interrupted orders.<\/b><span style=\"font-weight: 400;\"> Many restaurateurs don't feel concerned about abandonment, because orders are falling and service is running. But are you really capturing the full value of every purchase intent?<\/span><\/p><p class=\"small-txt font-regular\"><b>Cart abandonment is a measure of your ability to convert intent into orders. Average ticket reflects your ability to transform that intention into maximum value. <\/b><span style=\"font-weight: 400;\">You may well have no visible abandonment problem, while leaving sales on the doorstep.<\/span><\/p><p class=\"small-txt font-regular\"><b>This is where the two subjects come together: the ordering process.<\/b><span style=\"font-weight: 400;\"> A poorly structured customer journey can drive away some customers. It can also encourage those who stay to simplify their shopping baskets.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In one case, you lose the transaction.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In the other, you lose some of its value.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In both cases, <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-profit-margin-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">your sales suffer permanently.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFalse abandonment\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Partial abandonment (or under-conversion) corresponds to an order that goes through to payment, but remains below its potential.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The customer chooses a dish when a coherent formula was available. He misses out on a dessert or a relevant extra. <\/span><b>He validates quickly, without adding to his order.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This is not a drop-out as such, since your conversion rate remains stable. <\/span><b>And yet, part of the buying intention is not transformed into sales.<\/b><\/p><p class=\"small-txt font-regular\"><b>This phenomenon often occurs when the course pushes you to go fast without guidance.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Categories don't structure the decision sufficiently.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Accompaniments don't fit naturally into the progression.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Product suggestions sometimes exist in your offer, but they don't fit into the logical sequence.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Customers don't refuse to buy more, they just don't have the support they need to do so.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/increase-average-ticket-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Increasing the average restaurant basket: what really works<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tFoodservice: how to reduce basket abandonment?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Reducing cart abandonment is not about \"pushing more to buy\".<\/span><b> It's all about optimizing your ability to turn an intention into a complete, profitable order.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLevel 1: ergonomics\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The first lever is mechanical: reduce anything that slows down the decision or payment.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Every extra second in a route increases the risk of abandonment. On a Tuesday lunchtime, a queue of 8 people can already be a deterrent. In delivery, a delay of 25 to 40 minutes at checkout can be enough to drive people off the page.<\/span><\/p><p class=\"small-txt font-regular\"><b>Your objective on this first level is to reduce the time between intention and payment.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">To do this, you need :&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 limit the number of stages in the route<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/en\/features\/slot-blocking-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">make deadlines clear from the outset<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">make payment easy and instantaneous<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>At the point of sale, the ability to absorb a midday peak directly determines your conversion rate.<\/b><span style=\"font-weight: 400;\"> If your organization creates a saturation point, you lose orders before they even exist in your system.<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/features\/kiosk-tap-to-pay\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A well-configured terminal, coupled with seamless Tap to Pay payment,<\/span><\/a><span style=\"font-weight: 400;\"> is not just a cash solution. <\/span><b>It increases your hourly capacity. <\/b><span style=\"font-weight: 400;\">If you process 15% more orders in a 90-minute slot, the annual impact becomes significant.<\/span><\/p><p class=\"small-txt font-regular\"><b>Ergonomics influence conversion, and throughput influences numbers.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLevel 2: buying psychology\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Once the order process has been streamlined, the second question to ask is: how do you capture the full potential of an order?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>Many establishments present their menu as a list. But a list is not a guide, it's a showcase. <\/b><span style=\"font-weight: 400;\">The customer decides within a framework you've created. The order in which the categories appear, <\/span><a href=\"https:\/\/obypay.com\/en\/features\/our-selection-top-of-the-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">highlighting formulas<\/span><\/a><span style=\"font-weight: 400;\">The logic of the combinations guides its choice.<\/span><\/p><p class=\"small-txt font-regular\"><b>You need to structure your offer to guide the decision:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 offer formulas first, rather than unit products<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 integrate supplements as a logical continuity, not as an isolated option<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 limit the number of options visible at the same time to avoid decision fatigue<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/features\/product-push-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A well-integrated product push becomes a powerful lever when it becomes a natural part of the customer journey.<\/span><\/a><span style=\"font-weight: 400;\"> The idea is not to add a suggestion at random, but to offer a coherent complement at the moment the customer makes a decision.<\/span><\/p><p class=\"small-txt font-regular\"><b>Digital menus, whether accessible via a <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><b>Self ordering kiosk<\/b><\/a><b>a <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/qr-code-menu\/\" target=\"_blank\" rel=\"noopener\"><b>QR code<\/b><\/a><b> or in <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b>are just such an orchestration.<\/b><span style=\"font-weight: 400;\"> You can structure the progression, display the right complement at the right time, test different highlights and measure the real impact on the average basket.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Here, you work on capturing value, not just converting it.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-psychology-6-triggers-to-boost-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer psychology in the restaurant business: 6 ways to boost your sales<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16.png\" alt=\"Digital menu card featuring a selection of dishes on an order terminal\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16.png 1838w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-300x168.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-1024x573.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-768x430.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-1536x859.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-1440x805.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-1200x671.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-760x425.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-480x268.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-320x179.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-160x89.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/Capture-decran-2026-02-18-a-14.29.16-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 55.930359085963%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLevel 3: data &amp; steering\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The objective behind the desire to reduce cart abandonment is not limited to correcting a malfunction at a given moment. <\/span><b>It should also be seen as a lever for removing blocking factors, continuously refining your understanding of purchasing behavior, and getting to know your customers better.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">When you analyze order paths, you can see which products trigger spontaneous additions, which formulas work according to the time of day...<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/features\/customer-tagging\/\" target=\"_blank\" rel=\"noopener\"><b>Over time, you'll also spot profiles.<\/b><\/a><span style=\"font-weight: 400;\"> Some customers are looking for efficiency and go straight for the main product. Others are more receptive to complete formulas.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Reducing abandonment then becomes the consequence of broader work: <\/span><b>make your offer more attractive and better adapted to the way your customers make decisions.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And when you start to understand your customers better, it inevitably opens the door to a new kind of business. <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> and more relevant <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\"> better targeted.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-data-restaurant-5-reasons-growth-driver\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer data and catering: 5 reasons to make it your growth driver<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tIt's a good time to take stock of your order process\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>More than 2,000 establishments have already placed their trust in Obypay.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Like them, contact our team to optimize your customer journey today.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\timprove the customer experience\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay.png 2198w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-1536x1152.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-2048x1536.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-1920x1440.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-1440x1080.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/rush_restaurant_clients_obypay-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.977252047316%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-rush-manage-crowds-solutions\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant rush: 5 solutions for managing crowds without frustrating your customers<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>\"It's the rush!\" is a phrase that every restaurateur knows all too well. While peak periods are synonymous with success, if poorly managed, they can quickly become a source of loss: impatient customers, service errors, exhausted teams and reduced margins. To transform these critical moments into opportunities, there are simple solutions to put in place. In this guide, you'll find 5 ways to better manage your peak hours: digital ordering, pre-ordering, real-time communication, customer data... and much more to make your services more fluid and build customer loyalty.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay.png 2198w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1536x1152.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-2048x1536.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1920x1440.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1440x1080.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.977252047316%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-5-mistakes-customer-experience\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant: 5 mistakes that damage the customer experience (and how to avoid them)<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>What's the difference between a successful restaurant and one that's struggling to fill up? The customer experience.<br \/>\nThe \"old-fashioned\" restaurant experience, where all you had to do was serve a good meal without too much waiting, no longer appeals. Today, the experience encompasses everything: speed of service, quality of the meal, personalization, and even what happens after the customer has left the table.<br \/>\nBut in practice, maintaining this level of experience is not easy.<br \/>\nIn this article, we take a look at 5 common room mistakes and, above all, how to avoid them to offer your customers a smooth, positive and memorable experience.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/obypay-data-insights-2025-impact-loyalty-revenue-restaurant-models\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Obypay Data Insights 2025: the impact of loyalty on sales according to catering models<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How does loyalty affect average ticket sales, margins and a store's ability to grow? This edition of Obypay Data Insights 2025 answers this question with data from the field. We analyze several operating models equipped with Obypay's loyalty solution: fast-food, leisure complexes and franchises. Three contexts, three challenges, but the same performance logic. Between basket growth, recurrence, data collection and support for network development, this article sheds useful light on anticipating 2026 and structuring a loyalty strategy that really supports your business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay.jpg 2304w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/campagnes_marketing_anniversaire_client_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.666666666667%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-birthday-first-loyalty-campaign\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer birthday: how to launch your first loyalty campaign<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Want to launch your first restaurant marketing campaigns, but don't know where to start? Keep it simple! Customer anniversaries remain one of the easiest levers to activate in order to trigger a real loyalty dynamic: little data to collect, an expected message and a real reason to come. In this article, we take a look at what makes an anniversary campaign work, how to launch it and what you need to do (and avoid) to make sure it really serves your objectives.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/02\/tendances_food_experience_restauration_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/food-experience-trends-restaurant-2026\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">5 key food &amp; experience trends for 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>What do Sunday blanquette, karaoke night and hot pepper sauce have in common? They're all part of the signals that will shape the foodservice industry in 2026.<br \/>\nBehind these sometimes unexpected signals, it's above all new uses that are taking hold: customers are looking for meaning, pleasure, comfort or experience, depending on the moment. Understanding these trends helps us to better anticipate what will take root over the long term, far beyond the effects of fashion.<br \/>\nIn this new guide, we decipher the major food &amp; experience trends of 2026, with the keys to understanding them, making them our own and adapting them to the reality of your establishment.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Shopping cart abandonment is the bane of every retailer's existence, in every sector. The food service industry is no exception, and the problem is not limited to delivery platforms. Customers who give up in the face of waiting, orders never finalized, baskets validated but under-optimized... In this article, we decipher these invisible losses and the solutions for better capturing purchase intent and the value that goes with it.<\/p>","protected":false},"author":11,"featured_media":11898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,37,47,20,56],"post_sector":[50,86,60,52,54,42,55,43,61,51,44],"class_list":["post-11896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-click-collect","post_solution-click-delivery","post_solution-menu-qr-code","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-boulangerie","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=11896"}],"version-history":[{"count":9,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11896\/revisions"}],"predecessor-version":[{"id":11907,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11896\/revisions\/11907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/11898"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=11896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=11896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=11896"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=11896"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=11896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}