{"id":11811,"date":"2026-01-26T09:27:14","date_gmt":"2026-01-26T09:27:14","guid":{"rendered":"https:\/\/obypay.com\/?p=11811"},"modified":"2026-01-26T09:28:31","modified_gmt":"2026-01-26T09:28:31","slug":"hybridation-boulangeries-exploiter-temps-forts-journee","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/hybrid-bakery-how-to-maximize-each-daypart\/","title":{"rendered":"Hybrid bakery: making the most of every moment of the day"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11811\" class=\"elementor elementor-11811\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t6.30am - 10am: breakfast, the historic foundation of the day\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t10H - 12H: brunch, a new consumption experience in bakeries\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t11:30am - 2pm: lunch, when the bakery shifts to foodservice\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t2pm - 4pm: the afternoon, a quiet time often under-exploited\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t4pm - 6pm: the afternoon snack, an appointment to be re-established\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tHybrid bakery: when the multiplication of uses calls for a new organization\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-7\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tAre you looking for ways to better manage the different highlights of your day?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 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class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/bakeries\/\" target=\"_blank\" rel=\"noopener\"><b>Bakery<\/b><\/a><b>, <\/b><a href=\"https:\/\/obypay.com\/en\/bars-pubs-cafes\/\" target=\"_blank\" rel=\"noopener\"><b>coffee shop<\/b><\/a><b>,<\/b><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><b> fast food<\/b><\/a><b> Do you still have a choice?<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">L'<\/span><a href=\"https:\/\/obypay.com\/en\/blog\/hybrid-restaurant-concepts-digitalisation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hybridization of locations<\/span><\/a><span style=\"font-weight: 400;\"> is gradually making its way into the daily lives of restaurateurs. And the bakery is one of the most telling examples.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">When we think of a bakery, we still think of hot croissants in the morning. But the reality of the trade has changed in recent years. <\/span><b>Today, <\/b><a href=\"https:\/\/www.creditnews.fr\/snacking-quand-le-dejeuner-devient-rapide-accessible-et-rentable\/\" target=\"_blank\" rel=\"noopener\"><b>55 % of the sales of France's 28,000 bakeries come from the foodservice sector.<\/b><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Breakfast, brunch, lunch, snacks : <\/span><b>business is no longer based on a single peak, but on a succession of consumption moments,<\/b><span style=\"font-weight: 400;\"> each with its own uses, expectations (and constraints).<\/span><\/p><p class=\"small-txt font-regular\"><b>This development opens up new prospects, but also forces us to rethink the organization of the day.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Here's how it works.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t6.30am - 10am: breakfast, the historic foundation of the day\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Breakfast remains one of the main generators of bakery traffic:<\/b> <a href=\"https:\/\/www.entrepreneursboulangerie.org\/actualite\/chiffres-cles-lessentiel-de-la-boulangerie-en-un-coup-doeil\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more than 6.8 million croissants are sold every day in France<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Customers are regulars, habits are well established and volume is high.<\/b><span style=\"font-weight: 400;\"> This slot kicks off the day and sets a fast pace right from the opening.<\/span><\/p><p class=\"small-txt font-regular\"><b>At this time of day, purchases are made quickly, and the average shopping basket is often limited, even when crowds are high.<\/b><span style=\"font-weight: 400;\"> And yet, this almost automatic switch represents real potential, provided it is properly managed.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Managers face 3 challenges:<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c First, the legibility of the offer.<\/b><span style=\"font-weight: 400;\"> The clearer the choice, the less hesitation. <\/span><a href=\"https:\/\/obypay.com\/en\/features\/our-selection-top-of-the-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Simple prioritization of products or formulas<\/span><\/a><span style=\"font-weight: 400;\"> guides the order without slowing down the flow.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Next, valuing the passage.<\/b> <a href=\"https:\/\/obypay.com\/en\/features\/product-push-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The right drink at the right time<\/span><\/a><span style=\"font-weight: 400;\"> or a visible formula can make the basket evolve, without giving the impression of forcing a purchase or changing habits.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Finally, counter management right from the opening.<\/b><span style=\"font-weight: 400;\"> A queue that stretches out too early tires out the teams and weighs on the whole morning.<\/span><\/p><p class=\"small-txt font-regular\"><b>When this niche is well structured, it secures a significant proportion of sales right from the start.<\/b><span style=\"font-weight: 400;\"> Conversely, a tense start is often felt throughout the rest of the day.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t10H - 12H: brunch, a new consumption experience in bakeries\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Brunch is a contraction of \"breakfast\" and \"lunch\". A meal eaten between breakfast and lunch, which combines sweet and savoury, and is a more leisurely affair than the morning rush.<\/span><\/p><p class=\"small-txt font-regular\"><b>Long confined to caf\u00e9s and restaurants, brunch is gradually making its way into bakeries.<\/b><span style=\"font-weight: 400;\"> (first at weekends, then more and more widely). Today, it is an integral part of consumer habits.<\/span><\/p><p class=\"small-txt font-regular\"><b>This timing opens up several possibilities for a bakery:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c attract customers who weren't there in the morning and come for a more relaxed moment<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c play on formulas that increase the average basket without multiplying references<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c add value to products already manufactured for lunch or snacking, without creating a completely new line<\/span><\/p><p class=\"small-txt font-regular\"><b>But be careful, this time slot doesn't work like breakfast.<\/b><span style=\"font-weight: 400;\"> The pace is slowing, customers are staying longer and expectations are changing. <\/span><b>At the same time, you have to manage quick orders at the counter and settled customers, often with the same team.<\/b><\/p><p class=\"small-txt font-regular\"><b>This moment forces us to rethink the organization of our service.<\/b><span style=\"font-weight: 400;\"> How can we distinguish uses without multiplying constraints? How can we maintain a clear offer while preparing for lunch? <\/span><b>Brunch then becomes a real point of balance in the day, provided it is structured.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-experience-hybrid-restaurant-5-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hybrid catering: 5 best practices in customer experience<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-scaled.jpg\" alt=\"brunch table with pastries, coffee, bread, eggs and savoury dishes\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-300x202.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-1024x690.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-768x518.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-1536x1035.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-2048x1380.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-1920x1294.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-1440x970.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-1200x809.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-760x512.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-480x323.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-320x216.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-160x108.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/brunch_boulangerie_hybride_obypay-80x54.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 67.3828125%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t11:30am - 2pm: lunch, when the bakery shifts to foodservice\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>At lunchtime, the bakery changes dimension once again. <\/b><span style=\"font-weight: 400;\">The flow intensifies, and the logic of the morning \"breeze\" gives way to real meal consumption.<\/span><\/p><p class=\"small-txt font-regular\"><b>Customers come looking for a simple way to eat fast, without sacrificing choice. <\/b><span style=\"font-weight: 400;\">Sandwiches, lunch formulas, hot products or more elaborate snacking: the range is expanding, and with it the complexity of service.<\/span><\/p><p class=\"small-txt font-regular\"><b>In this niche, organization is everything.<\/b><span style=\"font-weight: 400;\"> The volume is high and the time available is limited. <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-rush-manage-crowds-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customers have little tolerance for waiting<\/span><\/a><span style=\"font-weight: 400;\">especially when they have a timed lunch break.<\/span><\/p><p class=\"small-txt font-regular\"><b>The lunchtime meal concentrates several constraints at the same time:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c absorb a large influx over a very short period of time, between 12 and 1:30 p.m.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c enable customers to choose quickly, despite a wider offer than at breakfast<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c stringing together orders without putting preparation in the kitchen or backroom at risk<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Lunch thus marks a clear shift towards the <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">restoration<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>It operates more like a lunchtime service than a traditional bakery.<\/b><\/p><p class=\"small-txt font-regular\"><b>When well structured, this niche becomes a pillar of sales.<\/b><span style=\"font-weight: 400;\"> When it is less so, it concentrates a large proportion of the day's irritants.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/grab-and-go-boost-sales-with-ready-to-eat-offer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grab &amp; Go: boost sales with a ready-to-go offer<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t2pm - 4pm: the afternoon, a quiet time often under-exploited\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>After the lunch rush, the pace drops off sharply.<\/b><span style=\"font-weight: 400;\"> The majority of customers have left, the teams are taking a breather and the store is entering a quieter phase.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">But this is not an empty slot. Different profiles can be found here: late-night breaks, informal get-togethers, <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/remote-work-restaurant-how-to-adapt-your-offer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">teleworkers<\/span><\/a><span style=\"font-weight: 400;\">We're also looking for Customers in less of a hurry, who take their time.<\/span><\/p><p class=\"small-txt font-regular\"><b>In many bakeries, this moment is treated as a mere transition. <\/b><span style=\"font-weight: 400;\">We keep it open, with no real objective, while we wait for a snack.<\/span><\/p><p class=\"small-txt font-regular\"><b>And yet, this niche lends itself particularly well to simple, targeted actions with few constraints.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c offer dedicated dessert and beverage breaks<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c adapt messages according to the time of day, to highlight on-the-spot consumption<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c encourage people to come back later in the day, especially for a snack<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This more relaxed time also allows <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">test messages<\/span><\/a><span style=\"font-weight: 400;\">to adjust offers and work on the <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty<\/span><\/a><span style=\"font-weight: 400;\">without the pressure of a service peak. <\/span><b>The afternoon then becomes an ideal time for communication and animation, rather than a time-out to be endured.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-offpeak-periods-5-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Off-peak periods in the restaurant business: 5 ideas to boost your sales<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t4pm - 6pm: the afternoon snack, an appointment to be re-established\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Snacking is part of the bakery's DNA.<\/b><span style=\"font-weight: 400;\"> In France, <\/span><a href=\"https:\/\/lesnouvellesdelaboulangerie.fr\/actualites\/le-gouter-un-ecart-a-lequilibre\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">36.5 % of adults say they taste food daily<\/span><\/a><span style=\"font-weight: 400;\">. This (gourmet) moment remains deeply rooted in customs, well beyond childhood.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Yet in many bakeries, this niche remains unstructured.<\/b><span style=\"font-weight: 400;\"> The passageway exists, but without any real dedicated proposition. Customers buy what they see, but don't always identify tasting as a moment in its own right.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">At the end of the day, expectations are easy to anticipate: a sweet break, a hot drink, a moment with the kids or a break after work. <\/span><b>The potential lies less in volume than in the ability to recreate a reflex.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Reintroducing snacks starts with identifiable offerings,<\/b><span style=\"font-weight: 400;\"> for that very moment. A simple formula, visible at the right time, helps customers to project themselves without hesitation.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c This niche also lends itself very well to communication.<\/b><span style=\"font-weight: 400;\"> In the late afternoon, attention is more available. <\/span><a href=\"https:\/\/obypay.com\/en\/features\/targeted-loyalty-push-notifications\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Promoting a specific offer<\/span><\/a><span style=\"font-weight: 400;\">reminding us of the existence of a snack or <\/span><a href=\"https:\/\/obypay.com\/en\/features\/automatic-offers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">push a consumption on the spot<\/span><\/a><span style=\"font-weight: 400;\"> allows you to reactivate this appointment, without any pressure on the service.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Snacking is also an interesting lever for loyalty.<\/b><span style=\"font-weight: 400;\"> Targeted action can encourage regular return visits, particularly from families or local customers. It's not just a moment of passage, but an opportunity to create a habit.<\/span><\/p><p class=\"small-txt font-regular\"><b>Snacking is no longer just a way of disposing of the day's production.<\/b><span style=\"font-weight: 400;\"> It becomes a highlight in its own right, capable of prolonging the activity and giving real continuity to the day.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tHybrid bakery: when the multiplication of uses calls for a new organization\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Express breakfast, brunch, lunch on the go, afternoon break, snack at the end of the day. <\/span><b>In the space of a few hours, the bakery is a chain of consumption moments with very different rationales.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This evolution has a direct impact on point-of-sale organization.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c The first topic concerns <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/\" target=\"_blank\" rel=\"noopener\"><b>ORDER ROUTE<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> In the morning, customers want to go fast. At noon, they expect clarity. In the afternoon, they take their time. <\/span><b>A single path for all these uses mechanically creates waiting, hesitation and friction at the counter.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c The second issue concerns the legibility of the offer.<\/b><span style=\"font-weight: 400;\"> As the day progresses, so does the diversity of products on offer. Without a hierarchy based on the time of day, customers find it difficult to find their way around, and order-taking slows down, especially during peak periods.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Hybridization also changes flow management.<\/b><span style=\"font-weight: 400;\"> Fast food, on-the-spot consumption, take-away orders: these uses coexist in the same space. When they are not clearly centralized in an all-in-one solution, they cross paths, block each other and put teams under pressure.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Finally, the multiplication of consumption moments reinforces the communication challenge. <\/b><span style=\"font-weight: 400;\">An offer that's relevant at 9am isn't necessarily relevant at 3pm. Adapting messages according to the time of day becomes essential to guide customers and promote the right products at the right time.<\/span><\/p><p class=\"small-txt font-regular\"><b>Faced with this complexity, the organization can no longer stand still.<\/b><span style=\"font-weight: 400;\"> It needs to adapt to the rhythm of the day, without forcing teams to change their habits for every shift.<\/span><\/p><p class=\"small-txt font-regular\"><b>This is where digital solutions come into their own.<\/b><span style=\"font-weight: 400;\"> By structuring order paths, adapting offers to different times of day and facilitating communication with customers, <\/span><b>they allow you to manage the whole day without complexity.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-digitalization-profitable-investment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Catering: why digitalization will be a profitable investment in 2026<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAre you looking for ways to better manage the different highlights of your day?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Our team can help you make the most of every moment of the day, develop sales in key niches and extract more value from every customer visit.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Request a demo now<\/b><\/a><\/p><p class=\"small-txt font-regular\"><b>Discover the results achieved by our customers:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/success-stories\/mamatte-artisanal-meets-digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mamatte: craft meets digital<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/success-stories\/how-a-bakery-revolutionized-customer-experience-with-digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Auguste &amp; Ferdinand<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tmake the most of every highlight \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-1536x1024.jpg 1536w, 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https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/clients_fideles_reguliers_restauration_obypay_data_CRM-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-regular-customers-not-who-you-think\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering: your regular customers may not be who you think they are<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>You recognize the familiar faces, but are they really your best customers? In this article, we show you why your visible regulars aren't always the ones driving your business. We review the biases that can mislead your perception, the essential metrics that reveal true loyalty, and the profiles to monitor in your database. You'll have all the tools you need to steer your repeat business with precision, and focus your efforts on the customers who really count.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/data-insights-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/obypay-data-insights-2025-impact-loyalty-revenue-restaurant-models\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Obypay Data Insights 2025: the impact of loyalty on sales according to catering models<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How does loyalty affect average ticket sales, margins and a store's ability to grow? This edition of Obypay Data Insights 2025 answers this question with data from the field. We analyze several operating models equipped with Obypay's loyalty solution: fast-food, leisure complexes and franchises. Three contexts, three challenges, but the same performance logic. Between basket growth, recurrence, data collection and support for network development, this article sheds useful light on anticipating 2026 and structuring a loyalty strategy that really supports your business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/tiers_lieux_hybride_restauration_digitalisation-obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/hybrid-restaurant-concepts-digitalisation\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Hybrid catering concepts: how to successfully digitize?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>You're running a hybrid venue, a food court, a third-party venue or a concept that combines catering, leisure activities and events. You already have a cash register, sometimes several tools around it, and you feel that the organization could gain in clarity. But questions quickly arise: where to start? What should you digitize first? How can you make the right choices without ending up with an accumulation of subscriptions and tools that are difficult to manage? This guide is for you. It details the first steps not to be missed, the structuring decisions to be made and the foundations to be laid to digitize your hybrid venue without getting it wrong from the outset.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/multi-activity-leisure-automation-operations-revenue\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Multi-activity leisure: 5 automated solutions to simplify management<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Why do some multi-activity complexes perform better than others, given the same number of employees? Because they automate the right points in the customer journey. Ordering, payment, loyalty, communication, brand awareness: these levers can work on their own, at the right time. In this article, we share with you 5 automations already in place in bowling alleys, karaoke bars, laser games and trampoline parks. Ordering without leaving the game, payment at the right place, recurrence without promotions, off-peak reminders, local visibility that increases over time... Tailor-made solutions to relieve teams and boost sales, without having to rethink everything.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_4418_QRCode-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-digitalization-profitable-investment\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering: why digitalization will be a profitable investment in 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Digitizing your restaurant: profitable investment or extra expense? Faced with rising costs, pressure on margins and fierce competition, restaurateurs today have to weigh up each investment carefully. Long associated with large chains, digitalization has undergone a profound transformation. Today's solutions can be adapted to all restaurant formats and keep pace with changes in the business. From order-taking and checkout to loyalty-building and marketing, we analyze why and how digital technology is now becoming an operational investment in the performance and stability of your business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Bakery, coffee shop, fast food: should you still choose? More and more hybrid bakeries are springing up, with offerings that evolve from morning to night. Breakfast, brunch, lunch, snacks... We take a look at what this hybridization means for managers and their teams, and the opportunities it opens up at every moment of the day.<\/p>","protected":false},"author":11,"featured_media":11815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,37,20,39,56],"post_sector":[86,44],"class_list":["post-11811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-click-collect","post_solution-menu-qr-code","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-boulangerie","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=11811"}],"version-history":[{"count":12,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11811\/revisions"}],"predecessor-version":[{"id":11825,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11811\/revisions\/11825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/11815"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=11811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=11811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=11811"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=11811"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=11811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}