{"id":11771,"date":"2026-01-21T16:11:06","date_gmt":"2026-01-21T16:11:06","guid":{"rendered":"https:\/\/obypay.com\/?p=11771"},"modified":"2026-01-21T16:15:17","modified_gmt":"2026-01-21T16:15:17","slug":"restauration-digitalisation-investissement-rentable","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-digitalization-profitable-investment\/","title":{"rendered":"Catering: why digitalization will be a profitable investment in 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11771\" class=\"elementor elementor-11771\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tBefore digital: what did restaurateurs invest their time and money in?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tWhy are these \"old-fashioned\" methods showing their limits?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tDigitizing restaurants: what solutions exist today?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tDigitizing your restaurant: where to start?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" 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fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Digitizing your restaurant: an additional expense or a profitable investment? <\/b><span style=\"font-weight: 400;\">This question is often asked by restaurateurs.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Between rising costs, pressure on margins and ever-increasing competition, every euro invested must now prove its worth. For a long time, digitalization was perceived as an additional cost, reserved for large chains or highly structured concepts.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Since then, the context has changed radically. Formats have diversified, volumes have changed, customer expectations have accelerated and economic constraints have tightened. <\/span><b>The needs of restaurateurs are not the same as they were a few years ago.<\/b><\/p><p class=\"small-txt font-regular\"><b>At the same time, digital solutions have gained in maturity and flexibility.<\/b><span style=\"font-weight: 400;\"> They can be adapted to all restaurant formats, from <\/span><a href=\"https:\/\/obypay.com\/en\/traditional-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">traditional restaurant<\/span><\/a><span style=\"font-weight: 400;\"> to the <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\">through to the <\/span><a href=\"https:\/\/obypay.com\/en\/franchise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">franchises<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/digital-solution-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">food courts<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Order-taking, checkout, customer loyalty and marketing: today, digitalization is an operational investment that accompanies the evolution of the business.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tBefore digital: what did restaurateurs invest their time and money in?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. To build loyalty\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Before digital, customer loyalty was mainly based on habit. <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-why-punch-cards-are-outdated\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Stamped paper cards<\/span><\/a><span style=\"font-weight: 400;\"> and little attentions at the counter: customer feedback depended largely on the memory of the teams.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>This operation required time and constant involvement, with no real tool for monitoring behavior.<\/b><span style=\"font-weight: 400;\"> When a customer stopped coming in, there were no warning signs, no data that could be used to understand what had happened or try to get them to come back.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. To bring in people\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Bringing in customers was achieved through local actions that were visible but not very measurable: flyers distributed in the neighborhood, posters, local partnerships, and sometimes the local press.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>These actions required time and budget, but offered little visibility on their real effectiveness.<\/b><span style=\"font-weight: 400;\"> We invested without being able to identify what worked, or reproduce what really brought in traffic.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. How to order\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Order-taking relied entirely on the teams. <\/b><span style=\"font-weight: 400;\">Between the notepad, oral transmission and individual memory, things worked well as long as the pace remained reasonable.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">As soon as the activity intensified, the limits became visible: typing errors, oversights, back and forth between the dining room and the kitchen. <\/span><b>To keep up with the fireworks, the investment was mainly in energy and human pressure, with direct repercussions on service quality and team fatigue.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. For day-to-day business management\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Business management was largely an afterthought. <\/b><span style=\"font-weight: 400;\">Reading tickets, manual calculations, end-of-day or end-of-week analyses: decisions often came too late to correct a problem in progress. In the absence of clear, accessible indicators, business was managed by instinct. <\/span><b>And the time spent understanding the figures was taking up operational time.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhy are these \"old-fashioned\" methods showing their limits?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Being a restaurateur in 2026 has little in common with the profession of 5 or 10 years ago.<\/b><span style=\"font-weight: 400;\"> The customer base has evolved, <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-expectations-digital-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">its expectations too<\/span><\/a><span style=\"font-weight: 400;\">and economic constraints have tightened.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Today, we need to <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-profit-margin-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">secure your margins<\/span><\/a><span style=\"font-weight: 400;\">The aim is to increase volume and generate more sales in order to absorb rising costs and maintain the establishment's equilibrium. <\/span><b>Good work is still essential, but it's not always enough to guarantee the viability of the model.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In certain ultra-dynamic segments, such as burgers, competition continues to strengthen. Nationwide, the number of chains is growing rapidly (<\/span><a href=\"https:\/\/meaningfulvision.com\/fr\/2025-les-chaines-de-burgers-confirment-leur-forte-expansion-en-france\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">+8% between 2024 and 2025<\/span><\/a><span style=\"font-weight: 400;\">), driven by the continued expansion of chains across the country. This dynamic mechanically reduces the space available for each establishment, and accentuates the pressure on volumes and margins.<\/span><\/p><p class=\"small-txt font-regular\"><b>Methods based on habit, resourcefulness and intuition are showing their limits in the face of this new reality. <\/b><span style=\"font-weight: 400;\">As margins tighten and competition intensifies, the old-fashioned way of doing business becomes risky. What used to work costs time, money and opportunity.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-scaled.jpg\" alt=\"Chef in the kitchen setting up a plate on a work surface in a traditional restaurant.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/OBYPAYxLORD_2726_CuisineTradi-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDigitizing restaurants: what solutions exist today?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Operational management: stop wasting time on things that don't create value\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The digitization of operational management aims first and foremost to reduce all those things that consume time without providing any return.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Inventory management, scheduling, personnel monitoring: these tasks already existed before, but they relied on tables entered by hand and a lot of last-minute adjustments. <\/span><b>By centralizing key information, the restaurateur gains greater visibility and can adjust more quickly, without spending his days checking or recalculating.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 02. Order-taking and cashiering: lightening the load without dehumanizing teams\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The digitization of order-taking and checkout is aimed first and foremost at making service more fluid.<\/b> <a href=\"https:\/\/obypay.com\/en\/partners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cash register software<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Self ordering kiosk<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/qr-code-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR codes<\/span><\/a><span style=\"font-weight: 400;\"> allow us to absorb peaks in activity without putting all the pressure on our teams.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-digitalization-5-common-myths-analysed\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contrary to popular belief,<\/span><\/a><span style=\"font-weight: 400;\"> these tools do not replace the human element. They enable teams to keep up, especially during rush periods, without compromising service quality.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Customer relations: structuring loyalty without spending time on it\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>When it comes to customer relations, digitalization allows us to move away from a \"one-size-fits-all\" approach. <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty<\/b><\/a><b> based solely on habit or the occasional small gestures of our teams.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Loyalty programs<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer database<\/span><\/a><span style=\"font-weight: 400;\"> give a clear picture of visit frequency, <\/span><a href=\"https:\/\/obypay.com\/en\/features\/customer-tagging\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">behaviors<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-regular-customers-not-who-you-think\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">truly loyal customers<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The restaurateur can maintain the link with his customers, even during busy periods or when teams are changing.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Marketing and visibility: avoid piecemeal marketing\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Finally, marketing tools enable us to structure actions that were previously carried out on an ad hoc basis.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Targeted campaigns<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/features\/targeted-loyalty-push-notifications\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">behavior-triggered messages<\/span><\/a><span style=\"font-weight: 400;\">performance tracking: every action becomes measurable, while being less time-consuming. The restaurateur can test, adjust and stop what's not working, without mobilizing the whole team. <\/span><b>Marketing ceases to be a vague (sometimes abstract) expense and becomes a controllable lever, even on a small scale.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDigitizing your restaurant: where to start?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Are you wondering which solutions are right for your organization? Do you need an outside perspective to help you prioritize without spreading yourself too thin?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Our teams can help you deploy a digital ecosystem aligned with your business model, operational constraints and profitability objectives.<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Want to go further? <\/b><span style=\"font-weight: 400;\">Consult our articles and guides dedicated to the digitalization of restaurants to delve deeper into the subject and move forward at your own pace.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/foodpreneur-guide-customer-experience-restaurant-opening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Opening a restaurant in 2026: the fundamentals of a successful customer experience<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/independent-vs-chain-restaurants-adapted-digital-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Independent restaurants vs. chains: which digital solutions suit your business model?<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-database-loyalty-payment-why-centralize-everything\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5 reasons to choose an all-in-one solution rather than separate restoration tools<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tinvest in digital\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" 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data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" 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industry. But what difference does it make to the day-to-day running of a restaurant? Behind this sometimes vague term, there are some very practical realities: delegating certain stages of the ordering process, streamlining service, reducing errors and freeing up staff time. And it's not just for fast-food restaurants: brasseries, food courts, bars and bakeries are also concerned. In this article, we take a look at what you can automate, the tools available and the criteria for choosing the solution best suited to your establishment.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/restauration_hybride_obypay_solutions_digitales-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-experience-hybrid-restaurant-5-practices\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Hybrid catering: 5 best practices in customer experience<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Gone are the days of the single-purpose restaurant. Today, hybrid venues are the order of the day: on site, click &amp; collect, delivery, but also original combinations such as restaurant + grocery store, caf\u00e9 + bookshop or even caf\u00e9 + laundry. These formats are seductive because they fit in with the new rhythms of life: saving time, having more experiences, taking advantage of multi-purpose spaces. For restaurateurs, the hybrid attracts cross-traffic, enriches the experience and secures revenues. But without a coherent identity, ambience and itinerary, the spirit of the place falls apart. Does your hybrid venue really give your customers the impression of a single experience? Find out now!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/outil_reseaux_sociaux_instagram_solution_digitale_obypay-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/should-you-still-rely-on-social-media-to-fill-your-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Should you still rely on social networks to fill your restaurant in 2026?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Over the past 5 years, social networks have become an integral part of restaurant owners' daily lives. During the confinements, they enabled many to keep in touch with their customers and weather the storm. Even today, a video can propel a restaurant into the spotlight in a matter of hours. But in an unprecedented context of falling visitor numbers, limited purchasing power and increasing competition, relying on such unstable tools is becoming a risky business.<br \/>\nRestaurateurs need reliable levers that generate returns, stabilize business and reduce uncertainty. Loyalty, data, customer activation and local referencing meet these challenges far better than virality. We explain.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/teletravail_remote_impact_restauration_obypay-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/remote-work-restaurant-how-to-adapt-your-offer\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Teleworking &amp; catering: how to adapt your offer in 2026?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Nearly a quarter of French people telework, on average 2 days a week. This lasting change in the pace of work has had a knock-on effect on consumer habits, particularly when it comes to eating out at lunchtime. Which days are most affected? How can we capture a hybrid clientele who still want to eat out, but in a different way? We take a look at the current state of teleworking in France, and above all, we present you with possible solutions to help you make the most of these new practices and secure your business week after week.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/01\/clients_karaoke_complexe_loisirs_multiactivites_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/multi-activity-leisure-automation-operations-revenue\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Multi-activity leisure: 5 automated solutions to simplify management<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Why do some multi-activity complexes perform better than others, given the same number of employees? Because they automate the right points in the customer journey. Ordering, payment, loyalty, communication, brand awareness: these levers can work on their own, at the right time. In this article, we share with you 5 automations already in place in bowling alleys, karaoke bars, laser games and trampoline parks. Ordering without leaving the game, payment at the right place, recurrence without promotions, off-peak reminders, local visibility that increases over time... Tailor-made solutions to relieve teams and boost sales, without having to rethink everything.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Being a restaurateur in 2026 has little in common with the profession of 5 or 10 years ago. Customers have evolved, as have their expectations, and economic constraints have tightened. Today, digitalization is an operational investment in order to control costs and support the sector's long-term development.<\/p>","protected":false},"author":11,"featured_media":11772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[48,38,53,49,37,47,36,20,39,56],"post_sector":[50,60,52,54,42,55,43,61,51,44],"class_list":["post-11771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-avis-clients","post_solution-borne-de-commande","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-click-collect","post_solution-click-delivery","post_solution-commande-a-table","post_solution-menu-qr-code","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=11771"}],"version-history":[{"count":9,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11771\/revisions"}],"predecessor-version":[{"id":11782,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11771\/revisions\/11782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/11772"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=11771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=11771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=11771"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=11771"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=11771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}