{"id":11432,"date":"2025-12-08T14:23:43","date_gmt":"2025-12-08T14:23:43","guid":{"rendered":"https:\/\/obypay.com\/?p=11432"},"modified":"2025-12-08T14:23:45","modified_gmt":"2025-12-08T14:23:45","slug":"faut-il-encore-miser-sur-les-reseaux-sociaux-pour-remplir-son-restaurant","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/should-you-still-rely-on-social-media-to-fill-your-restaurant\/","title":{"rendered":"Should you still rely on social networks to fill your restaurant in 2026?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11432\" class=\"elementor elementor-11432\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tWhat social networks have brought (and are still bringing!) to the restaurant business\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tWhat social networks can no longer compensate for in 2026\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tThe 3 antidotes to falling visitor numbers: loyalty, data and activation\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tStop relying on algorithms to fill your rooms\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 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15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Social networks may not be universally appreciated by restaurateurs, but there's no denying their impact.<\/b><span style=\"font-weight: 400;\"> Even those who don't like to publish recognize that they have changed the way customers discover a good address.<\/span><\/p><p class=\"small-txt font-regular\"><b>However, in 2026, the economic context complicates matters:<\/b><span style=\"font-weight: 400;\"> attendance is down in many establishments, purchasing power is putting the brakes on outings, competition is intensifying and algorithms sometimes seem to decide for you.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Relying solely on TikTok or Instagram becomes risky.<\/b><span style=\"font-weight: 400;\"> Reach varies, trends change and there's no guarantee that your content will be visible when you really need it. <\/span><b>Networks are still useful, but they no longer guarantee regular traffic.<\/b><\/p><p class=\"small-txt font-regular\"><b>We suggest 3 levers (+ one bonus) to activate to secure your traffic, without depending on platforms.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhat social networks have brought (and are still bringing!) to the restaurant business\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tStaying connected in times of crisis\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>During Covid, social networks served as a lifeline for many restaurants that were not yet fully digitalized.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>They provided an immediate response to a real and unprecedented need: to inform, to reassure, to remain visible despite closed doors. <\/b><span style=\"font-weight: 400;\">Restaurants that communicated regularly were able to keep in touch with their customers. They could say when they opened, how to order, where to pick up dishes. <\/span><b>It was an accessible solution for holding out during an unstable period.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tEstablish an identity and create a community\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Since then, usage has evolved. <\/span><b>The new generation of foodpreneurs knows the mechanics of these platforms and uses them with a truly structured approach.<\/b><span style=\"font-weight: 400;\"> Digital strategy is just as much a part of launching a new venue as the choice of kitchen materials, menu or visual identity.<\/span><\/p><p class=\"small-txt font-regular\"><b>It's no longer enough to simply announce opening hours or a dish of the day: restaurateurs are developing a seamless customer experience.<\/b><span style=\"font-weight: 400;\"> They federate a community, set a tone, share behind-the-scenes stories, involve teams and give personality to their establishment. <\/span><b>The need for visibility remains, but it's accompanied by a desire to belong.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCreate appealing content\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Food works very well on networks because it triggers something effortlessly. <\/b><span style=\"font-weight: 400;\">Cheese melting, cream dripping, steak crackling on the plancha ... Social networks love these moments of life in the kitchen. They create emotion and nostalgia, and don't take much to make a big impact. <\/span><b>Forget long speeches: good visuals + good framing + good timing.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And it works. <\/span><b>Foodporn\" trends are exploding.<\/b><span style=\"font-weight: 400;\"> Millions of users scroll down, stop on a photo, click on the profile, share and tag their buddies.<\/span><b> Digital word-of-mouth starts even before the customer has made a reservation.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhat social networks can no longer compensate for in 2026\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tNo answer to inflation and flagging purchasing power\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>You can publish the best content, but if your local customers reduce their outings, the impact will remain limited.<\/b><span style=\"font-weight: 400;\"> The problem is not visibility, but the ability of customers to return often. <\/span><b>The networks increase attractiveness, but they do not transform an average ticket price that has become too high for some members of the public.<\/b><\/p><p class=\"small-txt font-regular\"><b>This lever helps to attract the eye, not to compensate for a structural decline in spending. <\/b><span style=\"font-weight: 400;\">To continue building volume, you need to rely on other tools (we'll tell you about them right after!).&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tNo solution to increased competition\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Competition is no longer just played out on the street, it's now also played out in the news feeds. <\/span><b>If you publish, your neighbors publish too. <\/b><span style=\"font-weight: 400;\">Platforms will put your content in direct competition, even with restaurants several kilometers away.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Mechanically, your chances of emerging diminish. <\/b><span style=\"font-weight: 400;\">You're no longer compared to those in your neighborhood, but to all those who have mastered the video format. <\/span><b>And with more and more new establishments opening every year, networks are amplifying competition rather than reducing it.<\/b><\/p><p class=\"small-txt font-regular\"><b>To stay visible, you need a solid rhythm, formats that work and real consistency...<\/b><span style=\"font-weight: 400;\"> which not all teams have the time or financial resources to take on.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tNo guarantee of regular traffic\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A post can fill a shift, but a restaurant doesn't run on isolated peaks.<\/b><span style=\"font-weight: 400;\"> It runs with stable attendance<\/span><b>. This is where networks show their true limits: everything is too random.<\/b><span style=\"font-weight: 400;\"> The reach of posts is unpredictable, engagement changes, trends fade in a matter of days, and customer reaction often depends on external factors such as the weather or their current budget.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You can publish a piece of content that's doing very well and experience a quiet service the next day.<\/span><b> If you want a regular room, you have to act on customer return. Acquisition alone is not enough, even with excellent content.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCostly leverage\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>For a long time, it was said that networks were \"free\". In a professional context, this is no longer true.<\/b><b><br><\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c You need to produce formats adapted to each platform.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c You need to be constantly on the lookout for new products, trends and so on.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c You must publish often.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c You need to respond, track messages and analyze feedback.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>If your team doesn't have the time, delegate.<\/b><span style=\"font-weight: 400;\"> If you want to get more visibility, you need to boost your publications and set aside an ads budget.<\/span><\/p><p class=\"small-txt font-regular\"><b>The cost is not just financial:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c it's energy<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c time taken away from operations<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c it's internal logistics<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c it's continuous creation<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>And <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-profit-margin-strategies\/\" target=\"_blank\" rel=\"noopener\"><b>when margins tighten<\/b><\/a><b>If you're looking for the right balance, any lever that consumes time or budget needs to be measured carefully.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tThe 3 antidotes to falling visitor numbers: loyalty, data and activation\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Building a solid customer base: the real engine of growth\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A returning customer is more profitable than a new one, <\/b><span style=\"font-weight: 400;\">because it costs less to activate, it often orders a little more, and it returns at key times of the year. You don't have to convince him to come to your home every time. <\/span><b>Yet many establishments have no customer data at all.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>A <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> changes the game.<\/b><span style=\"font-weight: 400;\"> Each time you pass by, you collect useful information: a first name, a number, an email, a visit date, a name, a phone number and a password. <\/span><a href=\"https:\/\/obypay.com\/en\/features\/favorite-product-offer-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">favorite dish<\/span><\/a><span style=\"font-weight: 400;\">a birthday.<\/span><\/p><p class=\"small-txt font-regular\"><b>This information is consistent with a <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>database<\/b><\/a><b> that you can activate when you need to:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 a targeted offer for those who have been away for 30 or 60 days<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/en\/features\/automated-scenarios-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a message for a birthday<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 an invitation to discover a new product<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 a special formula on <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-offpeak-periods-5-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a weak niche<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Each visit feeds the next, and you build your traffic rather than suffer from it.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/leverage-customer-data-restaurant-loyalty-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer data and loyalty: 5 key actions to boost your sales<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Activate targeted campaigns all year round rather than generic posts\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A TikTok or Instagram post can reach your direct target, but it can also be completely missed.<\/b><span style=\"font-weight: 400;\"> The algorithm, the time of day, the competition of the moment, the format... all come into play, and nothing is guaranteed. A post may work one time, and go unnoticed the next.<\/span><b> And \"walking\" mostly means gaining visibility, but not necessarily converting into customers.<\/b><\/p><p class=\"small-txt font-regular\"><b>An SMS sent to customers who haven't ordered in 45 days always reaches the right people.<\/b><span style=\"font-weight: 400;\"> You activate those who already know you and are most likely to come back. <\/span><b>It's a lever that has a direct impact on visitor numbers.<\/b><\/p><p class=\"small-txt font-regular\"><b>With a segmented database, you can identify who's disappearing, who's a loyal weekly customer, who's a lunchtime customer, who's a lunchtime customer, who's a lunchtime customer, who's a lunchtime customer, who's a lunchtime customer. <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> You adapt your messages to their habits. This precision improves recurrence and secures weeks. <\/span><b>You keep control of your traffic instead of waiting for content to take off.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-loyalty-10-sms-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Building customer loyalty in the restaurant business: 10 SMS marketing ideas to try out<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG.png\" alt=\"Personalized email sent to a customer on her birthday with a special offer to discover in the restaurant.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/MSG-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Think \"overall experience\" before \"content\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>If your room is pleasant, if the welcome is smooth, if ordering is simple and if the promise is kept, your customers will come back.<\/b><span style=\"font-weight: 400;\"> It's the only strategy that lasts over time.<\/span><\/p><p class=\"small-txt font-regular\"><b>Platforms attract the curious, but it's the on-site experience that turns them into regular customers.<\/b><span style=\"font-weight: 400;\"> Customers come back when they know what to expect and when they've experienced something that makes their day easier.<\/span><\/p><p class=\"small-txt font-regular\"><b>An establishment that continually improves its customer experience naturally reduces its dependence on networks.<\/b><span style=\"font-weight: 400;\"> It secures your reputation, limits disappointment, improves word-of-mouth and boosts the impact of your campaigns. <\/span><b>You can publish less, but better, because what you're showing really exists in the room.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-experience-innovations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer experience in the foodservice industry: innovations that are changing everything (and more to come)<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Bonus: Working on local SEO before going viral\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>When customers are looking for where to go, they often open Google Maps before Instagram.<\/b><span style=\"font-weight: 400;\"> Your listing needs to be clear, up-to-date and provide everything you need to make a quick decision: opening hours, photos, menu, reviews, location. This regular work brings you a constant flow, regardless of the platforms' algorithms. <\/span><b>Local referencing remains one of the rare levers that stabilize traffic without depending on a novelty or a trend.<\/b><\/p><p class=\"small-txt font-regular\"><b>Do it now:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 check that info is up to date and complete<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 publish recent photos<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10004; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-complaints-how-to-turn-them-into-an-asset-for-your-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">respond to opinions (especially neutral and negative ones)<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 use relevant categories and filters<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/optimise-google-my-business-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to create an attractive Google Business page for your restaurant?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tStop relying on algorithms to fill your rooms\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Take advantage today:<\/b><span style=\"font-weight: 400;\"> Capture data on every visit, follow-up with the right customers at the right time, and build loyalty that really supports your business.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; <\/b><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Contact our team today<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tcontrol their traffic\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 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https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-1024x677.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-768x508.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-760x502.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-480x317.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-320x212.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-160x106.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.107382550336%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-2030-5-changes-to-expect\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering 2030: 5 trends to anticipate now<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>What will the foodservice industry look like in 2030? We've taken the GECO Food Service's \"Horizon 2030\" study apart to identify the major changes ahead: digital ordering, new customer habits, data exploitation... Our aim is to give you a clear vision of what's on the horizon, so you can better anticipate changes in the sector and make the right choices now. Because those who adapt early will have a real competitive edge. Here's an overview of the 5 major transformations not to be underestimated.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay.png 2198w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-1536x1152.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-2048x1536.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-1920x1440.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-1440x1080.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/paiement-qrcode-restaurant-obypay-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.977252047316%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-digitalization-5-common-myths-analysed\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant digitalization: 5 preconceived ideas under the microscope<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Do you really have to choose between digitalization and human contact in the restaurant business? Many restaurant managers are reluctant to take the plunge, for fear of changing the face of their establishment or losing touch with their customers. However, when well thought-out, digitalization can actually reinforce a restaurant's core strengths: efficient service, a warm welcome and the loyalty of regulars. In this article, we take apart 5 preconceived ideas that still hold too many professionals back, with examples and advice on how to integrate digitalization in a way that is useful and aligned with your way of working.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/11\/obypay_foodpreneur_ouverture_restaurant-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/foodpreneur-guide-customer-experience-restaurant-opening\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Opening a restaurant in 2026: the fundamentals of a successful customer experience<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Are you a foodpreneur planning to open a restaurant in 2026? The market has never been so creative, and customers are keen to discover new concepts, but their expectations have changed. They decide quickly, compare everything, look for simplicity and have no patience for the messy routes that complicate their day. This guide will help you decipher these new behaviors and lay the foundations for an experience that really works. It'll help you open in the best possible conditions and make your customers want to come back from day one.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-scaled.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-scaled.png 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-300x150.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-1024x512.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-768x384.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-1536x768.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-2048x1024.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-18x9.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-1920x960.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-1440x720.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-1200x600.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-760x380.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-480x240.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-320x160.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-160x80.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/12\/tablette-mockup-80x40.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 50%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/tap-to-pay-kiosk-new-payment-standard-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Tap to Pay kiosk: the new standard for restaurant checkouts in 2026<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Do you run a fast-food outlet, food court or leisure complex? This new product is for you! Discover the Tap to Pay kiosk from Obypay: a kiosk that combines ordering and payment on the same interface to shorten the customer journey and keep throughput regular, even at peak times. There's no need for an Eftpos terminal or any additional handling - everything is done in one place, in a single gesture. We take a look at the benefits for both customers and teams, and answer any questions you may have about the Tap to Pay innovation.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inflation, declining purchasing power, intensifying competition... In 2026, it will be difficult to rely solely on social networks to compensate for these tensions. While the power of virality no longer needs to be demonstrated, it remains too unstable to guarantee regular traffic. We share with you 3 solid pillars for securing your margins and traffic: loyalty, data and marketing activations.<\/p>","protected":false},"author":11,"featured_media":11433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[48,37,39,56],"post_sector":[50,60,52,54,42,55,43,61,51,44],"class_list":["post-11432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-avis-clients","post_solution-click-collect","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=11432"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11432\/revisions"}],"predecessor-version":[{"id":11442,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/11432\/revisions\/11442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/11433"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=11432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=11432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=11432"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=11432"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=11432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}