{"id":10951,"date":"2025-10-29T08:58:28","date_gmt":"2025-10-29T08:58:28","guid":{"rendered":"https:\/\/obypay.com\/?p=10951"},"modified":"2025-10-29T08:58:30","modified_gmt":"2025-10-29T08:58:30","slug":"food-courts-fast-foods-gagnants-shopping-noel","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/food-courts-fast-foods-christmas-shopping-winners\/","title":{"rendered":"Food courts and fast food: the big winners in Christmas shopping"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10951\" class=\"elementor elementor-10951\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tShopping malls: the king of holiday locations\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCatering: 3 best practices to maximize the Christmas rush\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tReady to make the most of the end-of-year 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11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 17.5V10.5C8.5 10.2239 8.27614 10 8 10H6.5C6.22386 10 6 10.2239 6 10.5V17.5C6 17.7761 6.22386 18 6.5 18H8ZM7.25 9C6.42157 9 5.75 8.32843 5.75 7.5C5.75 6.67157 6.42157 6 7.25 6C8.07843 6 8.75 6.67157 8.75 7.5C8.75 8.32843 8.07843 9 7.25 9ZM17.5 18C17.7761 18 18 17.7761 18 17.5V12.9C18.0325 11.3108 16.8576 9.95452 15.28 9.76C14.177 9.65925 13.1083 10.1744 12.5 11.1V10.5C12.5 10.2239 12.2761 10 12 10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Shopping bags pile up, queues lengthen and customers look for the quickest possible break before setting off again on a shopping marathon. <\/span><b>For the <\/b><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><b>fast food<\/b><\/a><b> and in particular <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/digital-solution-food-court\/\" target=\"_blank\" rel=\"noopener\"><b>food courts<\/b><\/a><b>December is a strategic time of year.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With a budget already eaten up by gifts, <\/span><b>consumers don't want to waste time or spend more than they have to.<\/b><span style=\"font-weight: 400;\"> Express formulas and takeaway products are becoming the most popular options.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Railway stations, shopping streets, Christmas markets or cinemas... the crowds are everywhere. <\/span><b>But it's the shopping malls that concentrate most of the traffic. <\/b><span style=\"font-weight: 400;\">If your plant is located there, you're a double winner, but you're also doubly hard-pressed, as your teams have to keep up with an intense rhythm.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tShopping malls: the king of holiday locations\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/digital-solution-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">food courts<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\"> have established themselves en masse in shopping centers, and rightly so. <\/span><b>Their presence responds to a simple logic: to concentrate in one place a varied offer that attracts visitors all year round. <\/b><span style=\"font-weight: 400;\">But in December, this asset takes on a special dimension, as shopping center traffic explodes.<\/span><\/p><p class=\"small-txt font-regular\"><b>Every year, in the run-up to Christmas, ticket sales soar:<\/b><span style=\"font-weight: 400;\"> they number in the millions every day. In 2023, Saturday December 23 reached <\/span><a href=\"https:\/\/www.lesacteursducommerce.com\/wp-content\/uploads\/2010\/06\/Note_de_conjoncture_M202412-VF.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">7.77 million visits to shopping centers<\/span><\/a><span style=\"font-weight: 400;\">. In 2024, Monday December 23 attracted 7.37 million.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Such an influx directly benefits the catering trade. <\/span><b>Customers, already on site to do their shopping, choose the simplest solution: eat quickly and leave straight away.<\/b><\/p><p class=\"small-txt font-regular\"><b>Diversity also plays a key role. <\/b><span style=\"font-weight: 400;\">Families with different tastes can easily find what they want, as can groups of friends or colleagues. Where a traditional restaurant imposes a single type of cuisine, the food court allows everyone to find their own compromise.<\/span><\/p><p class=\"small-txt font-regular\"><b>In December, the balance of power clearly shifted in favor of speed.<\/b><span style=\"font-weight: 400;\"> Visit <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/bars-pubs-cafes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">coffee shops<\/span><\/a><span style=\"font-weight: 400;\"> and takeaway concepts dominate these spaces, as they perfectly match the urgency of the moment.<\/span><\/p><p class=\"small-txt font-regular\"><b>For a manager, being located in a shopping center during the holiday season means benefiting from an already massive traffic flow. <\/b><span style=\"font-weight: 400;\">The challenge is to transform this massive flow into sales, with seamless service and well-calibrated offers.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCatering: 3 best practices to maximize the Christmas rush\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Define a clear customer path\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A poorly thought-out route costs sales. <\/span><b>Customers need to know right away where to go.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Put on <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">terminals<\/span><\/a><span style=\"font-weight: 400;\"> at entry helps <\/span><b>distribute orders and avoid crowds<\/b><span style=\"font-weight: 400;\"> at the counter. QR codes at the table allow customers to <\/span><b>direct installation and <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><b>order now<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And if you haven't already, December is a good time to take a look at the <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Delivery<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><b> These solutions enable us to capture a share of orders upstream, and avoid saturation on site.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Contrary to popular belief, they're not just for city centers: in a shopping mall, <\/span><b>they also smooth the flow and help you absorb demand.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-digital-solutions-7-competitive-advantages\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital solutions: 7 ways to make your restaurant more competitive<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Anticipating waiting areas\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Waiting is, and always will be, enemy No. 1 in catering.<\/b><span style=\"font-weight: 400;\"> And the bottleneck always appears at the same point: order, payment or withdrawal. The key is to anticipate.<\/span><\/p><p class=\"small-txt font-regular\"><b>To absorb it, you need to spread the load intelligently:<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c To order:<\/b><span style=\"font-weight: 400;\"> multiply the possible inputs (order terminals, tabletop QR codes, pre-ordering). <\/span><b>Distributing orders properly gives your teams more room to maneuver.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Payment: <\/b><span style=\"font-weight: 400;\">offer payment from kiosks or via QR Code at the table. <\/span><b>You avoid the checkout and <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-rush-manage-crowds-solutions\/\" target=\"_blank\" rel=\"noopener\"><b>you save several minutes per customer.<\/b><\/a><\/p><p class=\"small-txt font-regular\"><b>\u279c Withdrawal:<\/b><span style=\"font-weight: 400;\"> prevent customers from huddling in front of the counter, not knowing when it's their turn. Use <\/span><a href=\"https:\/\/obypay.com\/en\/features\/automated-notifications-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">push or SMS notifications<\/span><\/a><span style=\"font-weight: 400;\"> to let you know when your order is ready. <\/span><b>It makes the space more fluid, avoids shouting out numbers and makes the experience more pleasant for everyone.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\"You can also display an estimated waiting time on the order terminals. Customers are more willing to wait when they know how long it will take. And for small orders like coffee or dessert, create an express pick-up point. This frees up the long queue and allows more people to be served.\"\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Our pro tip<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-reduce-customer-waiting-time\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How can you reduce waiting times and improve the customer experience?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Communicating before, during (and after!)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In December, customers' minds are elsewhere. Between shopping, gift-giving and commuting, they're not necessarily thinking about you. <\/span><b>It's up to you to find them.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Before December :<\/b><span style=\"font-weight: 400;\"> anticipate your communications. Schedule <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS or e-mail with personalized offers<\/span><\/a><span style=\"font-weight: 400;\"> adapted to your customers (family formulas, children's menus, snack breaks...). This upstream work means you're ready for the rush, with your campaigns already set. <\/span><b>And your customers will have already planned a stopover at your place between two stores, rather than improvising on the spot.<\/b><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c During December:<\/b><span style=\"font-weight: 400;\"> rely on <\/span><a href=\"https:\/\/obypay.com\/en\/features\/automated-scenarios-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\">. Push notifications to let you know when an order is ready, SMS campaigns triggered automatically according to the time of day or day of the week, flash promotions when a window is quiet... <\/span><b>the more your actions are automated, the more your teams can focus on service.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c After the visit :<\/b><span style=\"font-weight: 400;\"> Has your customer just left? Not so fast! <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ask his opinion<\/span><\/a><span style=\"font-weight: 400;\"> via SMS or e-mail. <\/span><b>It's the perfect time to gather feedback, adjust your processes and, above all, maintain the link to encourage them to come back after the holidays.<\/b><\/p><p class=\"small-txt font-regular\"><b>Looking for inspiration?<\/b><span style=\"font-weight: 400;\"> It's all in our complete guide \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/prepare-christmas-restaurant-5-tips-increase-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Preparing for Christmas in the restaurant business: 5 tips to boost your sales<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-scaled.jpg\" alt=\"Hand holding a hot chocolate with whipped cream and marshmallows, consumed outdoors during a shopping break.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/offre_boisson_coffeeshop_noel_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tReady to make the most of the end-of-year rush?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">December is a demanding time, but also a real opportunity for food courts and fast food.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Speed, practicality and organization make the difference between experiencing the flow and benefiting from it.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">At Obypay, we help over 1,500 restaurateurs to streamline their customer journeys, boost sales and stay in control, even on the busiest of days.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Would you like to prepare for the festive season with peace of mind?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us, we'll do it together.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tget ready for december now\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a 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decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2863_FastFood-18x12.jpg 18w, 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href=\"https:\/\/obypay.com\/en\/blog\/dark-kitchen-food-court-takeaway-best-restaurant-model\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Dark kitchens, food courts, takeaways: which models to choose in 2025?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Dark kitchen, food court, takeaway... These formats are multiplying, but which one should you choose to remain profitable and agile in 2025? We take a close look at costs, organization and the tools you'll need to get started. Whether you're launching a new concept or looking to optimize an existing one, this article gives you the keys to choosing a profitable model that's right for you... and your customers. Bonus: points to watch out for, mistakes to avoid, and practical tips for structuring your business with the right tools. A must-read before you get started.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22.png 1192w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-300x198.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-1024x677.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-768x508.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-760x502.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-480x317.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-320x212.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-160x106.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.107382550336%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-2030-5-changes-to-expect\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering 2030: 5 trends to anticipate now<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>What will the foodservice industry look like in 2030? We've taken the GECO Food Service's \"Horizon 2030\" study apart to identify the major changes ahead: digital ordering, new customer habits, data exploitation... Our aim is to give you a clear vision of what's on the horizon, so you can better anticipate changes in the sector and make the right choices now. Because those who adapt early will have a real competitive edge. Here's an overview of the 5 major transformations not to be underestimated.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-back-to-business-september-checklist\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Back to school 2025 in the foodservice industry: the complete operational &amp; marketing checklist<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>It's back to school time! And when it comes to catering, this is often the time when everything comes into play: relaunching regulars, adjusting the menu, getting the team back into the swing of things and preparing for the final months of the year. To help you get off on the right foot again, we've listed the key actions to activate between the end of August and mid-October: KPI analysis, menu reengineering, optimized customer pathways, voucher-compatible offers, digital tools (ordering, payment, loyalty), targeted marketing actions and indicators to monitor. A concrete, actionable checklist to save time, protect your margins and prepare for a solid year-end.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/prepare-christmas-restaurant-5-tips-increase-sales\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Preparing for Christmas in the restaurant business: 5 tips to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How can you fill your venue in December and keep your customers in January? By planning your marketing actions now! The festive season is a pivotal time for the foodservice industry. In this comprehensive guide, we share 5 ideas for capturing this momentum without weighing down your organization. Gift cards, advent calendars, email and SMS campaigns, Click &amp; Collect offers for company meals, post-holiday loyalty schemes... all are accessible levers for boosting your end-of-year sales and extending the momentum into January.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/plaintes_clients_obypay_restaurant-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-complaints-how-to-turn-them-into-an-asset-for-your-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer complaints: how to turn them into an asset for your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Complaints are part of everyday life in the restaurant business. And they rarely come at a good time: a customer raising his hand in the middle of a fire, a Google review published at 2am or an inflammatory e-mail received after a tense service.<br \/>\nIt's annoying, sometimes discouraging, but these returns are worth their weight in gold. Behind every complaint, there's an expectation on the part of your customer: to be heard. Rather than endure it, discover how to capture it and use it as a lever for improvement and even loyalty.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>December rhymes with record crowds and customers in a hurry. For food courts, fast-food outlets and coffee shops, now is the time to capitalize on this massive flow of hurried consumers looking for a quick, affordable break between two errands. In this article, we show you how to absorb the flow without saturating your teams, and convert the energy of the Christmas rush into extra sales.<\/p>","protected":false},"author":11,"featured_media":10952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[38,37,47,39,56],"post_sector":[42,55,44],"class_list":["post-10951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-click-collect","post_solution-click-delivery","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-fast-food","post_sector-food-court","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10951"}],"version-history":[{"count":5,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10951\/revisions"}],"predecessor-version":[{"id":10958,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10951\/revisions\/10958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10952"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10951"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10951"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}