{"id":10770,"date":"2025-10-10T06:00:00","date_gmt":"2025-10-10T06:00:00","guid":{"rendered":"https:\/\/obypay.com\/?p=10770"},"modified":"2025-10-09T12:58:42","modified_gmt":"2025-10-09T12:58:42","slug":"black-friday-opportunites-restauration","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/black-friday-opportunities-restaurants\/","title":{"rendered":"Black Friday: what opportunities for the foodservice industry?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10770\" class=\"elementor elementor-10770\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tWhy is Black Friday an opportunity for restaurants?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tWhat actions can you take during Black Friday in the restaurant business?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tRestaurants: what are the alternatives to Black Friday?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tMake the most of Black Friday\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" 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href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>This year's Black Friday falls on November 28, 2025, just after Thanksgiving, in keeping with American tradition.<\/b><span style=\"font-weight: 400;\"> In the United States, this day marks the start of the year-end shopping season.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Originally, the Americans distinguished between two highlights:<\/span><b> Black Friday for in-store purchases and Cyber Monday for online sales.<\/b><span style=\"font-weight: 400;\"> Over time, the boundaries have blurred, and the concept now extends over several days, or even an entire week.<\/span><\/p><p class=\"small-txt font-regular\"><b>In France, Black Friday has been widely adopted and adapted.<\/b><span style=\"font-weight: 400;\"> For the restoration industry, this period has yet to be fully exploited, even though it could open up interesting prospects.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhy is Black Friday an opportunity for restaurants?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Black Friday is still largely associated with fashion, electronics and supermarkets. Yet restaurants have everything to gain from taking an interest. <\/span><b>Consumers expect to find offers everywhere at this time of year, and the restaurant business is no exception.<\/b><\/p><p class=\"small-txt font-regular\"><b>It's an opportunity to :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c generate traffic in your establishment during a usually quiet period,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c highlight your <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-prepaid-cards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gift cards<\/span><\/a><span style=\"font-weight: 400;\"> to be consumed later,<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c test new formulas or time-limited products,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c stimulate your <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer database<\/span><\/a><span style=\"font-weight: 400;\"> by sending a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">targeted SMS or email campaign<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c strengthen the <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty<\/span><\/a><span style=\"font-weight: 400;\"> by offering an exceptional bonus on your <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>However, the aim is absolutely not to sacrifice your margins.<\/b><span style=\"font-weight: 400;\"> Many restaurateurs rightly fear the idea of having to display aggressive discounts such as -70%. <\/span><b>In reality, this kind of approach appeals neither to your loyal customers nor to those you're trying to attract.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The real challenge is to exploit <\/span><b>a day already identified and anchored in the minds of consumers<\/b><span style=\"font-weight: 400;\"> to intelligently activate your establishment, without devaluing your offer.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhat actions can you take during Black Friday in the restaurant business?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Multiplying offers and promotions is not the most productive solution. <\/span><b>If this is your first Black Friday, focus on an activation, then put the emphasis on communication.<\/b><span style=\"font-weight: 400;\"> The important thing is that your customers know you're taking part in the event, and that they'll want to drop in on you in between shopping sprees.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tThe easiest to set up: offer a promotional code\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The promo code will always be a classic.<\/b><span style=\"font-weight: 400;\"> You can integrate it into your <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">control terminals<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR Codes<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> or directly at the checkout. It can take several forms: a discount on the bill, a free product or a benefit linked to a minimum amount spent. <\/span><b>The advantage is that it doesn't require any operational changes in the kitchen, and can be easily integrated into your existing digital tools.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tThe most engaging: double loyalty points\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Rather than lowering your prices, play on loyalty. <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Double your accumulated points<\/span><\/a><span style=\"font-weight: 400;\"> during Black Friday is an incentive to shop that day, but above all to come back and use the benefits acquired.<\/span><b> You have to see it as a long-term investment: you don't touch your margins and you increase customer lifetime value.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tThe most condensed: launch a flash offer \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A time-limited offer, e.g. between 3 p.m. and 6 p.m., allows you to fill your <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-offpeak-periods-5-ideas\/\" target=\"_blank\" rel=\"noopener\"><b>off-peak hours<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> You can announce it in advance or trigger it in real time via <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/obypay.com\/en\/features\/push-notifications-restauration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">push notifications<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>The \"urgency\" effect motivates nearby customers to move quickly.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tHow to communicate effectively about your activation?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Prepare your communication in advance<\/b><span style=\"font-weight: 400;\">. If you wait until the very same day to send out a notice, you risk missing out on the bulk of the traffic. Plan your publications, schedule your mailings, and make sure your teams are briefed to relay the information on the spot.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSocial networking\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Don't be content with a single post on the big day - it'll be drowned out by a hundred others. <\/b><span style=\"font-weight: 400;\">Create a small campaign: a story teaser the day before, a countdown to generate anticipation, and a reminder the same morning. <\/span><b>Vary formats (carousel, reel, story) to reach a maximum number of subscribers.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWebsite\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Add a banner or pop-up the week before,<\/b><span style=\"font-weight: 400;\"> on the home page of your website.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tGoogle Business\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Many customers find you via Google Maps. <\/span><b>Add your offer to the \"News\" tab and highlight it in the photos.<\/b><span style=\"font-weight: 400;\"> It's free and very quick to do. To save time, remember to reuse the content you've created for your social networks!<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSMS, email &amp; push notifications\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">These are your most effective channels for opening rates.&nbsp;<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segment your mailings to be relevant:<\/b><span style=\"font-weight: 400;\"> propose an exclusive offer to your regulars and a reactivation message for customers who haven't ordered in a while.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plan a first shipment the day before to create the expectation,<\/b><span style=\"font-weight: 400;\"> then a reminder on D-day to trigger the action.&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ban generic messages:<\/b> <a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a personalized SMS<\/span><\/a><span style=\"font-weight: 400;\"> with the first name, a clear amount and a precise benefit gives much better results than just another \"Black Friday special\".<\/span><\/li><\/ol>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp.png\" alt=\"restaurant black friday discount notification on a phone\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp.png 1280w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/mockupp-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tRestaurants: what are the alternatives to Black Friday?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Is Black Friday not in line with your values?<\/b><span style=\"font-weight: 400;\"> In recent years, responsible initiatives have emerged that offer restaurateurs other ways of capturing their customers' attention, without falling into the logic of over-consumption.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tGreen Friday: the anti-Black Friday\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Launched in 2017, <\/b><a href=\"https:\/\/greenfriday.fr\/\" target=\"_blank\" rel=\"noopener\"><b>Green Friday<\/b><\/a><b> wants to counter the Black Friday frenzy by promoting sustainable consumption.<\/b><span style=\"font-weight: 400;\"> The movement encourages responsible purchasing, repair and recycling, rather than the discount race.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>For a restaurant, it's an opportunity to highlight your commitments:&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c offer a 100% local and seasonal menu<br><\/span>\u279c add value to your partner producers<br><span style=\"font-weight: 400;\">\u279c offer an advantage to customers who bring their own container<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tGiving Tuesday: the day of solidarity\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The Tuesday following Black Friday has become World Giving Day.<\/b> <a href=\"https:\/\/givingtuesday.fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\"> invites individuals, companies and associations to mobilize around generosity.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>For a restaurant, it's a great opportunity to showcase your role in local life:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c donate a portion of your sales to an association<br><\/span><span style=\"font-weight: 400;\">\u279c offer a meal for every menu ordered<br><\/span><span style=\"font-weight: 400;\">\u279c organize an indoor collection for the association of your choice<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Bleu Blanc Rouge Friday: the local alternative\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Born in France, <\/b><a href=\"https:\/\/www.bleublancrougefriday.fr\/\" target=\"_blank\" rel=\"noopener\"><b>Blue White Red Friday<\/b><\/a><b> defends \"French consumption\" in the face of massive Black Friday discounts.<\/b><span style=\"font-weight: 400;\"> Here, no -50 %, but limited reductions (-5 to -20 %) to promote French products and support local employment.<\/span><\/p><p class=\"small-txt font-regular\"><b>In a restaurant, this can mean :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c a special menu with only French ingredients<br><\/span><span style=\"font-weight: 400;\">\u279c showcasing your producers<br><\/span><span style=\"font-weight: 400;\">\u279c or a symbolic discount<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's a simple way of reminding us that behind every dish, there's know-how and faces.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tMake the most of Black Friday\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Whether you choose to participate in Black Friday or turn to an alternative, this year, <\/span><b>turn a one-off attention-grabber into a lasting relationship with your customers.<\/b><\/p><p class=\"small-txt font-regular\"><b>At Obypay, we work with restaurateurs to make these high points a lasting boost to their business.<\/b><\/p><p class=\"small-txt font-regular\"><b>Would you like to see how these mechanics can be adapted to your business?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us and let's plan your next operation together.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tcapitalize on Black Friday\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_campagnes_marketing_email-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-calendar-10-campaigns-not-to-miss\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer loyalty calendar: 10 campaigns not to be missed<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Valentine's Day, back-to-school, Christmas, Mother's Day... These dates punctuate the year, but are you sure you're making the most of them to keep your customers coming back? In this article, we share with you 10 ideas for loyalty campaigns that are easy to set up, designed for restaurants, and activated at the right time. You'll find examples, ready-to-use messages, targeting tips... and even a few time-saving automation tips. It's content you'll want to bookmark, so you never miss another opportunity to strengthen the bond with your customers.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-what-works\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Building loyalty in the restaurant business: what really works in 2025<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Have you set up a loyalty program, but don't know if it really works?  Or are you still hesitating to launch one? This guide will help you take stock.<br \/>\nWe review what works (and what's best to stop), which tools to use according to your format, the right times to collect data, and 5 automations to activate tomorrow.<br \/>\nBonus: a clear checklist for structuring your loyalty strategy step by step, and making it a real driver of profitability for your restaurant.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-300x174.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1024x595.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-768x446.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1536x892.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-2048x1190.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-18x10.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1920x1115.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1440x836.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1200x697.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-760x441.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-480x279.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-320x186.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-160x93.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-80x46.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 58.0859375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-write-irresistible-marketing-email-5-steps\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering: write an irresistible e-mail marketing campaign in 5 steps<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Sending a marketing e-mail is simple on the surface. But if you want to send an e-mail that makes you hungry for more, that you can read all the way through and that encourages you to order or book, you've come to the right place. In this article, we show you in 5 steps how to write clear, useful and effective e-mails: eye-catching subject line, content readable in 5 seconds, well-chosen visuals, CTAs that make you want to click and tracking of the right indicators. Whether you run a restaurant, a food court or a delivery service, you'll find here everything you need to improve your campaigns without spending hours on them.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-1024x684.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-768x513.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-2048x1367.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-1920x1282.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-1200x801.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-320x214.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/gestion_base_donnees_clients_restaurant_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.7578125%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/gdpr-loyalty-program-restaurant-guide-before-starting\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">RGPD (what you need to know + how to choose a solution that complies with the regulations)<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Launching a loyalty program means thinking about your marketing campaigns and customer relations. But behind every piece of customer data lies a major issue: the RGPD. This regulation frames the way you collect, store and use your customers' information. Neglecting it means risking heavy fines and, above all, losing their trust. In this article, you'll find the basics to know, the risks to avoid and the criteria for choosing a loyalty partner that enables you to remain compliant while gaining in efficiency.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/guide_fetes_fin_annee_restaurant_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/prepare-christmas-restaurant-5-tips-increase-sales\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Preparing for Christmas in the restaurant business: 5 tips to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How can you fill your venue in December and keep your customers in January? By planning your marketing actions now! The festive season is a pivotal time for the foodservice industry. In this comprehensive guide, we share 5 ideas for capturing this momentum without weighing down your organization. Gift cards, advent calendars, email and SMS campaigns, Click &amp; Collect offers for company meals, post-holiday loyalty schemes... all are accessible levers for boosting your end-of-year sales and extending the momentum into January.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How can you take advantage of Black Friday to generate traffic and engage your customers, without selling out your dishes (or breaking your margins)? See you in our new article.<br \/>\nP.S. Don't believe in Black Friday? You'll love these 3 responsible alternatives.<\/p>","protected":false},"author":11,"featured_media":10771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,39,56],"post_sector":[50,60,52,54,42,55,43,61,51,44],"class_list":["post-10770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10770"}],"version-history":[{"count":6,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10770\/revisions"}],"predecessor-version":[{"id":10778,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10770\/revisions\/10778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10771"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10770"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10770"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}