{"id":10687,"date":"2025-10-06T06:00:00","date_gmt":"2025-10-06T06:00:00","guid":{"rendered":"https:\/\/obypay.com\/?p=10687"},"modified":"2025-10-03T14:19:24","modified_gmt":"2025-10-03T14:19:24","slug":"preparer-noel-restauration-5-conseils-augmenter-ventes","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/prepare-christmas-restaurant-5-tips-increase-sales\/","title":{"rendered":"Preparing for Christmas in the restaurant business: 5 tips to boost your sales"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10687\" class=\"elementor elementor-10687\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t01. Boost your end-of-year sales with digital gift cards\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t02. Attract your customers with a digital Advent calendar\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t03. Maximize your results with email and SMS campaigns\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t04. Prepare your bookings and special holiday offers\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t05. Turn your Christmas campaigns into lasting customer loyalty\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tDon't let the festive season slip away\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path 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href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The festive season is fast approaching,<\/b><span style=\"font-weight: 400;\"> with their share of big tables, gifts to find and customers pressed for time.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">For restaurateurs, this is an intense period,<\/span><b> but it's also an opportunity to build relationships, boost sales and get January off to a good start.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The good news is that you don't need a colossal budget, and you don't need to spend your nights there. <\/span><b>With a few simple, well thought-out activations, you can attract more customers, smooth out your business and extend the holiday momentum beyond December.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In this guide, we share our <\/span><b>5 favorite strategies for preparing your restaurant for Christmas<\/b><span style=\"font-weight: 400;\"> and make the most of this period without weighing down your organization.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t01. Boost your end-of-year sales with digital gift cards\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Visit <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-prepaid-cards\/\" target=\"_blank\" rel=\"noopener\"><b>gift cards<\/b><\/a><b> are still very much in vogue, and are becoming increasingly popular in restaurants.<\/b><span style=\"font-weight: 400;\"> In digital format, they're easy to buy, quick to offer and bring you sales before the customer even consumes.<\/span><\/p><p class=\"small-txt font-regular\"><b>It's a great way for your regulars to share their favorite canteen with their friends and family.<\/b><span style=\"font-weight: 400;\"> It's also an original idea for parents who want to support their children who have recently moved out of the home. With a gift card, they know their son or daughter won't have to settle for just pasta without sauce for dinner.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOffer a convenient and immediate gift experience\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-wallet-top-up\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital gift card<\/span><\/a><span style=\"font-weight: 400;\"> can be purchased online from your restaurant's website, at any time. There's no need for printing or checkout - everything is automated.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On the customer side, it's the ideal last-minute gift.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>For restaurants, it's a profitable acquisition channel: each card sold means a new table occupied and a higher average bill.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And according to an EMEA study by <\/span><a href=\"https:\/\/www.fiserv.com\/en.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fiserv<\/span><\/a><span style=\"font-weight: 400;\">69% of recipients spend the full value of their card within two months of the gift: <\/span><b>a rapid consumption effect that directly supports your sales.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExtend the magic with rechargeable cards\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A classic card generates a single visit. <\/span><b>A <\/b><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-wallet-top-up\/\" target=\"_blank\" rel=\"noopener\"><b>rechargeable card<\/b><\/a><b>It's a relationship that extends over time.<\/b><span style=\"font-weight: 400;\"> Loyal customers use it regularly as a means of payment, to the point of making it a habit.<\/span><\/p><p class=\"small-txt font-regular\"><b>It's also a way to turn a Christmas gift into a business tool. <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> reload the card for Valentine's Day, a birthday or simply a family outing. You maintain a regular income, even after the holidays are over.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/success-stories\/leisure-complex-1055-digital-tools-bowling\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How 10.55, a multi-leisure complex, uses the reloadable dematerialized card to boost loyalty and optimize the visitor experience.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPromote your gift cards in September\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Gift card purchases are not only concentrated in December.<\/b> <a href=\"https:\/\/www.tendancehotellerie.fr\/articles-breves\/communique-de-presse\/23708-article\/bilan-2024-le-marche-des-coffrets-cadeaux-hoteliers-et-gastronomiques-explose-toute-l-annee?\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">In 2024, 64% of gift box sales in the hotel and catering sector took place between January and November.<\/span><\/a><span style=\"font-weight: 400;\"> In other words, customers anticipate. <\/span><b>If you only communicate at the end of the year, you'll lose some of your sales.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Create a visual campaign in the colors of Christmas as early as September, and relay it on your networks, your website and your emails.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Add a simple sales pitch: \"This year, trade in the traditional pair of slippers for a nice dinner\". <\/span><b>You'll speak directly to customers who are looking for a gift idea that's appreciated and different.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t02. Attract your customers with a digital Advent calendar\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The Advent calendar is a classic that still works.<\/b><span style=\"font-weight: 400;\"> In the restaurant business, it's an effective way of building anticipation and multiplying visits.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">There's no need for big gifts: a simple but well-thought-out benefit often has more impact than an overly large, poorly-targeted discount.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>And in December, your customers are already out doing their Christmas shopping.<\/b><span style=\"font-weight: 400;\"> A free coffee, double loyalty points or a small dessert may be enough to convince them to take a break at your place rather than elsewhere.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCreate a festive rendezvous every day in December\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A digital calendar is a ritual. Every morning, your customers know that a new surprise awaits them. <\/span><b>This reflex leads them to consult your communications on a daily basis, and you stay on their minds right up to the dinner table.<\/b><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Here are a few ideas:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c December 1: 50 bonus loyalty points<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c December 8: free coffee for purchases of 15 euros or more<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c December 15: -20% on all desserts from \u20ac10 purchase<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c December 24: a voucher valid in January, to ensure the return after the holidays<\/span><span style=\"font-weight: 400;\"><br><br><\/span><b>This daily rhythm keeps you coming back for more, and gives you continuous visibility throughout the month.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And if you're afraid of getting lost, don't panic:<\/span><b> you can start simpler, with an offer every week or every other day.<\/b><span style=\"font-weight: 400;\"> It's a practice that's becoming more and more popular, and just as effective at creating anticipation without complicating organization, especially when you're just starting out.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tBoost your sales by targeting hollow niches\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The Advent calendar is not just a marketing tool, it's also a management tool.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You can focus your biggest bids on your quietest days to <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-offpeak-periods-5-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bring in traffic when you need it most<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">For example, on a less busy Monday evening, you can double loyalty points or offer a free dessert.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>This smoothes out your activity and optimizes your resources, instead of concentrating all demand on weekends.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tHighlight your local partners to enrich the experience\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">An attractive Advent calendar doesn't have to rely solely on your own products. <\/span><b>Involving local partners is a simple way to surprise your customers while creating value on both sides.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Offering a chocolate from a local artisan, a discount at the wine shop next door or a little surprise from a partner boutique is an opportunity to vary your rewards without adding to your costs.<\/span><\/p><p class=\"small-txt font-regular\"><b>It's also a good way to strengthen your ties with the local community:<\/b><span style=\"font-weight: 400;\"> you bring visibility to your partners, and in return you gain in attractiveness to their customers.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A win-win situation that makes your Advent calendar even more original and memorable.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>And these collaborations don't necessarily stop in December.<\/b><span style=\"font-weight: 400;\"> A successful partnership can lead to other key operations during the year: Valentine's Day, Easter, back-to-school in September... <\/span><b>This is the perfect way to set up sustainable marketing campaigns and take advantage of the momentum all year round.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSave time with automation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The other advantage of digital is that you don't have to be at the office every day to send the offer at 9am sharp. <\/span><b>You can program everything in advance.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Your Advent calendar unfolds itself and <\/span><b>you can attack December with peace of mind, without having to manage each shipment by hand.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay.png\" alt=\"Computer screen showing a marketing campaign management backoffice for restaurants\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay.png 490w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay-300x292.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay-12x12.png 12w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay-480x467.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay-320x312.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay-160x156.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/campagne-marketing-obypay-80x78.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 97.34693877551%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t03. Maximize your results with email and SMS campaigns\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In December, your customers are in demand from everywhere. <\/span><b>What makes the difference is not the volume, but the precision of the message and the timing.<\/b><span style=\"font-weight: 400;\"> Your well-crafted <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-mail and SMS campaigns<\/span><\/a><span style=\"font-weight: 400;\"> become a real lever for filling your tables and selling more gift cards.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tUnfurl a real Christmas storytelling\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Don't just send a succession of promos.<\/b><span style=\"font-weight: 400;\"> Build a story that accompanies your customers throughout the period:<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c October:<\/b><span style=\"font-weight: 400;\"> promote your gift cards as \"the gift to be prepared in advance\".<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c November:<\/b><span style=\"font-weight: 400;\"> launch of the Advent calendar, with a festive and playful tone<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c early December:<\/b><span style=\"font-weight: 400;\"> promote your special holiday offers<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c mid-December:<\/b><span style=\"font-weight: 400;\"> gift card reminders for late arrivals<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c December 24: <\/b><span style=\"font-weight: 400;\">last chance, the digital gift card available in seconds!<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>This red thread gives coherence to your communications and allows your customers to follow you without saturation.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tMultiply your contact points at the right time\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In December, your customers are bombarded with advertising messages. To stand out from the crowd, there's no need to send more than the others: instead, play on the complementarity of channels. <\/span><b>Each medium has its own strength and role to play in your holiday communications.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tEmail: set the mood for Christmas\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This channel helps you enrich your messages, present your menus in detail and enhance your visuals. It's a simple way to convey the Christmas mood and attract your customers.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">For example:&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Subject:<\/b><span style=\"font-weight: 400;\">&nbsp; How about a souvenir instead of a gift?<\/span><\/p><p class=\"small-txt font-regular\"><b>Visual header :<\/b><span style=\"font-weight: 400;\"> a nice photo of your signature dish<\/span><\/p><p class=\"small-txt font-regular\"><b>Mail body :<\/b><span style=\"font-weight: 400;\"> A free dinner is an experience lived together. Our digital gift cards can be purchased in just a few clicks and sent instantly by e-mail. Perfect for last-minute gifts, or to treat your loved ones right now.<\/span><\/p><p class=\"small-txt font-regular\"><b>Call-to-action (button linking to a URL, menu, offer, etc.) :<\/b><span style=\"font-weight: 400;\"> Offer a gift card<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Looking for the right recipe for your emails?<\/b><span style=\"font-weight: 400;\"> See our resource : <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-write-irresistible-marketing-email-5-steps\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Catering: write irresistible e-mail marketing in 5 steps<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSMS: a last-minute helping hand\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Designed to trigger immediate action.<\/b><span style=\"font-weight: 400;\"> With more than 90% of openings, it's your weapon for flash offers, last-minute reminders or targeted reminders.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>For example:<\/b><span style=\"font-weight: 400;\"> On December 22, send a text message like \"Last chance for gifts: offer a digital dinner card, sent instantly by e-mail! A short, clear, action-oriented message, perfect for catching latecomers.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSocial networks &amp; Google Business page: your festive showcase\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Your customers already spend time on Instagram, Facebook or TikTok. <\/span><b>Take the opportunity to show off your dishes, special evenings or behind-the-scenes preparations.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In parallel, <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/optimise-google-my-business-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">update your Google Business profile<\/span><\/a><span style=\"font-weight: 400;\"> special opening hours, limited-edition menus, recent photos... <\/span><b>This is often the first reflex of customers looking for a place to book.<\/b><span style=\"font-weight: 400;\"> If your info isn't clear, they'll zap to someone else.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSegment your mailings for better conversion\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The same message doesn't speak to everyone. <\/span><b>Segment your <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>database<\/b><\/a><b> enables you to deliver the right content at the right time.<\/b><span style=\"font-weight: 400;\"> This is what gives your communications real commercial impact.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Regular customers :<\/b><span style=\"font-weight: 400;\"> reward them with a loyalty bonus, early access to your holiday offers or an invitation to an exclusive menu. This will strengthen their loyalty and accelerate their bookings.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c New customers :<\/b><span style=\"font-weight: 400;\"> offer them a discount on the next bill or a discovery offer. The aim is simple: to get them back quickly before they move on.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Groups and companies :<\/b><span style=\"font-weight: 400;\"> target contacts who regularly order for several people, and highlight your festive menus or catering offers. You'll optimize your end-of-year bookings.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Personalization doesn't just mean putting the customer's first name on the object.<\/b> <a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-psychology-6-triggers-to-boost-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">It means adapting your offers to their behavior.&nbsp;<\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>A segmented base generates more opens, more clicks, but above all more sales.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Conversely, a generic email or text message can go unnoticed. <\/span><b>By better targeting, you create a personalized relationship that triggers concrete action.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Want to know more about segmentation? <\/b><span style=\"font-weight: 400;\">See our resource : <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-database-segmentation-retention\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Segmenting your database: the cornerstone of customer loyalty<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel.png\" alt=\"\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-300x158.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-1024x538.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-768x403.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-18x9.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-760x399.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-480x252.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-320x168.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-160x84.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/10\/notification-marketing-noel-80x42.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 52.5%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t04. Prepare your bookings and special holiday offers\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">December is a busy month for team meals, get-togethers with friends and extended families... <\/span><b>If you don't prepare anything, these bookings will go to your competitors.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>Anticipating your offer and structuring your organization will enable you to capture this flow and to <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-rush-manage-crowds-solutions\/\" target=\"_blank\" rel=\"noopener\"><b>keep your room under control despite the rush<\/b><\/a><b>.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tShowcase your festive menus in November\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A special menu is useless if it remains on a PDF file. <\/span><b>Make it visible early, on your networks, your website and your <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>email campaigns<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> The earlier your customers book, the more secure your cutlery will be.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Propose a complete formula <\/b><span style=\"font-weight: 400;\">(starter, main course, dessert, beverage) for easy selection<\/span><b>.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Clearly state your rates and conditions<\/b><span style=\"font-weight: 400;\"> (e.g. deposit for groups) to avoid lengthy exchanges.<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Enhance your dishes with high-quality visuals :<\/b><span style=\"font-weight: 400;\"> a well-presented image of a dessert is often more convincing than a description.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Make it easy to book group meals\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In the autumn, companies often start looking for a venue for their annual meal. <\/span><b>If you offer adapted menus but nobody knows about them, you're missing the boat.<br><br><\/b><b>\u279c Create a dedicated \"end-of-year meal\" page<\/b><span style=\"font-weight: 400;\"> on your site, with your formulas, your capacities and a quick request form.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c Limit your choices:<\/b><span style=\"font-weight: 400;\"> one or two set menus are enough. Too many options complicate logistics and slow down service.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c Add simple benefits:<\/b><span style=\"font-weight: 400;\"> a drink included, an all-inclusive formula or the possibility of privatizing part of the room beyond a certain number of covers.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-20\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOffer Click &amp; Collect for team lunches at the office\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Not all companies go out to dinner for their end-of-year meal. Some prefer to celebrate directly in the office.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>It's an opportunity for you thanks to <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><b>Click &amp; Collect<\/b><\/a><b> :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Create a seasonal catering offer (meal trays, festive formulas to share).<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Promote it to your trade customers from November onwards.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Simplify ordering and collection for smooth organization on the business side.<\/span><\/p><p class=\"small-txt font-regular\"><b>It's a great way to attract additional B2B customers, without having to take up seats, while maximizing your sales.<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Want to find out more about the Click &amp; Collect solution?<\/b><span style=\"font-weight: 400;\"> See our resource : <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/how-to-grow-restaurant-takeaway-without-disrupting-dine-in-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How can we develop the takeaway market without disrupting in-store service?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-21\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOrganize themed evenings to diversify your sales\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Not everyone books a company meal or a Christmas menu. <\/span><b>But many are looking for a festive December outing.<\/b><span style=\"font-weight: 400;\"> A \"mulled wine and raclette\" evening, a December 25th brunch or a New Year's Eve party with musical entertainment: <\/span><b>This type of event attracts new customers and gives your regulars a reason to come back.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-22\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t05. Turn your Christmas campaigns into lasting customer loyalty\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>December generates a peak in activity, but the challenge is to extend this momentum.<\/b><span style=\"font-weight: 400;\"> Gift cards, party menus, communication campaigns... whatever you do in December doesn't have to stop on the 31st. <\/span><b>Think of them as a springboard for building a more lasting relationship with your customers, and smoothing out your attendance from the start of the year.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-23\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tConvert gift buyers into regular customers\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A sold gift card doesn't stop at the cash desk: it brings a new customer into your venue.<\/b><span style=\"font-weight: 400;\"> This is your chance to make it part of your <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">database<\/span><\/a><span style=\"font-weight: 400;\">. Invite him to join your <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> when using the card. <\/span><b>You can then reactivate it with targeted communications.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-24\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCapitalize on holiday momentum in January\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">January is often a quieter month, but it's just the right time to get your customers going again. Send a targeted email or SMS to gift card buyers and recipients: a special \"back from the holidays\" offer, bonus points for all bookings, or a range of new products highlighted. <\/span><b>This way, you can use the energy accumulated in December to avoid a drop in traffic and keep your tables full from the start of the year.<br><br><\/b><b>\u279c Looking for ideas for your January relaunches?<\/b><span style=\"font-weight: 400;\"> See our resource : <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-calendar-10-campaigns-not-to-miss\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer loyalty calendar: 10 campaigns not to be missed<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-25\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tDon't let the festive season slip away\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Digital gift cards, advent calendars, email and SMS campaigns... all tools to fill your tables in December and keep your customers engaged from January. <\/span><b>Digital isn't just about managing the holiday rush, it's about helping you turn this period into one of lasting loyalty.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to plan your year-end without stress?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact our experts today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tcombine tradition and digital\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14.png 1198w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-300x209.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-1024x713.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-768x535.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-760x529.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-480x334.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-320x223.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-160x111.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-80x56.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 69.616026711185%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-8-mistakes-that-ruin-customer-experience\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant: 8 mistakes that ruin the customer experience, without you even knowing it<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Some customer irritants go completely unnoticed... until the day they take a toll on your business without warning.<br \/>\nPoorly-structured menu, lack of Click &amp; Collect, wobbly interface, lagging loyalty... It's not always the big failures that drive your customers away, but an accumulation of details that are invisible on the team side, but very visible on the customer side. In this article, we take a look at 8 common mistakes that you may be making without realizing it, with examples, their direct impact, and above all, solutions for correcting them easily. If you want to improve your customer experience without redoing everything, this is the place to start.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-scaled.jpeg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-scaled.jpeg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-300x180.jpeg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1024x614.jpeg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-768x461.jpeg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1536x921.jpeg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-2048x1228.jpeg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-18x12.jpeg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1920x1152.jpeg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1440x864.jpeg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1200x720.jpeg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-760x456.jpeg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-480x288.jpeg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-320x192.jpeg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-160x96.jpeg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-80x48.jpeg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 60%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-data-restaurant-5-reasons-growth-driver\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer data and foodservice: 5 reasons to make it your growth driver in 2025<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>In 2025, if you don't understand your customers, you run the risk of losing them. And yet, your data is already there, right in front of your eyes. Order history, times spent, food preferences, channels used... You just need to know what to do with it. We show you how to transform this information into concrete actions, without complicating your daily routine. The aim: to make better decisions, sell better, and regain control of your business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay.png 2198w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-1536x1152.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-2048x1536.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-1920x1440.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-1440x1080.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/client_restaurant_qrcode_menu_obypay-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.977252047316%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-4-hidden-costs-wait-time-reduce-sales\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant: the 4 hidden costs of waiting that reduce your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Do you know the hidden costs of waiting in your restaurant? The ones that don't necessarily jump out at you during service, but that hurt when it's time to do the sums: customers who get impatient and leave, tables that run slowly, average basket that stagnates, uninviting word-of-mouth... Every minute lost can be costly. In this article, we take a look at 4 often underestimated costs, and show you how simple digital solutions like QR codes, kiosks, click &amp; collect or payment at the table can turn waiting into opportunity.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay.png 2198w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1536x1152.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-2048x1536.png 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1920x1440.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1440x1080.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/restaurant_salle_experience_client_obypay-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.977252047316%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-5-mistakes-customer-experience\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant: 5 mistakes that damage the customer experience (and how to avoid them)<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>What's the difference between a successful restaurant and one that's struggling to fill up? The customer experience.<br \/>\nThe \"old-fashioned\" restaurant experience, where all you had to do was serve a good meal without too much waiting, no longer appeals. Today, the experience encompasses everything: speed of service, quality of the meal, personalization, and even what happens after the customer has left the table.<br \/>\nBut in practice, maintaining this level of experience is not easy.<br \/>\nIn this article, we take a look at 5 common room mistakes and, above all, how to avoid them to offer your customers a smooth, positive and memorable experience.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup.jpg 2000w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/09\/OBYPAYxLORD_5132_Smartphone_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.65%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-automation-definition-tools-benefits\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant automation: definition, tools and benefits<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>We're hearing more and more about automation in the catering industry. But what difference does it make to the day-to-day running of a restaurant? Behind this sometimes vague term, there are some very practical realities: delegating certain stages of the ordering process, streamlining service, reducing errors and freeing up staff time. And it's not just for fast-food restaurants: brasseries, food courts, bars and bakeries are also concerned. In this article, we take a look at what you can automate, the tools available and the criteria for choosing the solution best suited to your establishment.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How can you fill your venue in December and keep your customers in January? By planning your marketing actions now! In our new guide, discover 5 activation ideas to boost your end-of-year sales and prolong post-holiday momentum, without weighing down your organization.<\/p>","protected":false},"author":11,"featured_media":10689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[19],"tags":[],"post_solution":[53,49,46,37,39,56],"post_sector":[50,60,52,54,42,55,43,61,51,44],"class_list":["post-10687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-cartes-prepayees","post_solution-click-collect","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10687"}],"version-history":[{"count":10,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10687\/revisions"}],"predecessor-version":[{"id":10700,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10687\/revisions\/10700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10689"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10687"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10687"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}