{"id":10515,"date":"2025-08-22T07:39:51","date_gmt":"2025-08-22T07:39:51","guid":{"rendered":"https:\/\/obypay.com\/?p=10515"},"modified":"2025-08-22T07:49:58","modified_gmt":"2025-08-22T07:49:58","slug":"food-running-club-tendance-sport-food-restaurants","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/food-running-club-sport-food-trend-restaurants\/","title":{"rendered":"Food running club: the sport &amp; food trend that's winning over customers and restaurateurs alike"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10515\" class=\"elementor elementor-10515\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tFood running club: how did this sport &amp; food phenomenon come about?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tFood running clubs and catering: what are the benefits for establishments?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tFood and sport trends: what developments to watch out for in 2026?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tReady to test the food running club in your establishment?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 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11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You've probably seen them on Instagram or TikTok.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Food running clubs have been the talk of the town in recent months.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>The principle is simple: we run together, then get together for a meal.<\/b><span style=\"font-weight: 400;\"> A sports outing that ends at the table, and which is attracting more and more sports enthusiasts in search of a good time together.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Beyond the lifestyle trend, the concept is also of interest to restaurateurs. <\/span><b>Because a food running club means regular traffic, full slots and a loyal community that just wants to get together.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This is a serious option if you're looking for a new way to liven up your business and strengthen your relationship with your customers.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Here's how it works.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tFood running club: how did this sport &amp; food phenomenon come about?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhat's a food running club?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A food running club is simple: you run together, then share a meal. <\/span><b>The idea is to turn a sporting outing into a convivial moment around the table.<\/b><span style=\"font-weight: 400;\"> Unlike a traditional running club, the aim is not performance, but meeting people.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>The stopwatch takes second place, what counts is the collective experience and the exchange after the effort.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhere does this trend come from?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The concept originated in the United States and the United Kingdom, in large cities where urban lifestyles encourage hybrid social activities. The formula was then exported to Europe.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>In France, it is mainly based in <\/b><a href=\"https:\/\/parissecret.com\/food-runners-club\/\" target=\"_blank\" rel=\"noopener\"><b>Paris<\/b><\/a><b>Lyon, France, <\/b><a href=\"https:\/\/toulousesecret.com\/running-food-club-toulouse\/\" target=\"_blank\" rel=\"noopener\"><b>Toulouse<\/b><\/a><b> or Marseille, where the sports and foodie communities are most active.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhy is it so popular?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The food running club is based on two strong dynamics: social networks and the search for a balanced lifestyle. <\/span><b>Instagram and TikTok have done much to popularize these outings, showing that they combine sport, fun and conviviality.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>The food running club is part of this trend, where physical activity becomes an excuse to share a moment over a meal.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tFood running clubs and catering: what are the benefits for establishments?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Attract sporty, loyal customers\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A food running club attracts a specific target: active urbanites, often young people, with strong prescription power.<\/b><span style=\"font-weight: 400;\"> They come back every week and form a close-knit community.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A food running club generates recurring traffic. Participants get into a routine: running, then sharing a meal.<\/span><b> For a restaurant, this means filling usually quiet slots like weekday evenings or Sunday mornings, booking in advance and building up a regular clientele.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital loyalty program<\/span><\/a><span style=\"font-weight: 400;\">you can track the frequency of visits, reward regulars (e.g. 1 free brunch after 10 runs) and identify your most active customers. <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">database<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to know more about loyalty?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-what-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Building loyalty in the restaurant business: what really works in 2025<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Animate a site with regular events\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">These clubs allow you to structure fixed appointments in your schedule. <\/span><b>A run on Tuesday evening or Sunday morning can <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-offpeak-periods-5-ideas\/\" target=\"_blank\" rel=\"noopener\"><b>turn a usually quiet time into a high point for your business<\/b><\/a><b>.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Each session is also free communication content: stories, group photos, relay on social networks. <\/span><b>By capitalizing on this, you boost your local visibility and reach a wider audience than just the participants.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Creating \"healthy food\" and \"lifestyle\" storytelling\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The food running club associates your restaurant with sought-after values: health, conviviality and authenticity.<\/b><span style=\"font-weight: 400;\"> You can capitalize on this in your communication by sharing routes, photos of the run, food served after the effort.<\/span><\/p><p class=\"small-txt font-regular\"><b>By building your communication around this, you'll reach a much wider audience than just your participants.<\/b><span style=\"font-weight: 400;\"> With <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">targeted mailings (email, SMS, notifications)<\/span><\/a><span style=\"font-weight: 400;\">You can invite regulars to come back, inform the newly curious or try out new formulas.<\/span><\/p><p class=\"small-txt font-regular\"><b>Looking for inspiration?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/10-email-templates-restaurants\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10 examples of email catering for inspiration<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Developing new, adapted offerings\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>These outings also allow you to easily test new features for your card:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c A special post-run menu,&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c a homemade protein shake,&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c a brunch designed for recovery...&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>You quickly see what works and with whom. <\/b><span style=\"font-weight: 400;\">It's also an opportunity to showcase your local partners (producers, collaborations, etc.) and enrich the experience without complicating your daily routine.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-scaled.jpg\" alt=\"Full brunch in a restaurant, with savory and sweet dishes and hot drinks.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_food_running_club_brunch-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tFood and sport trends: what developments to watch out for in 2026?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tTowards greater sustainability on the plate\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The food running club is no exception. <\/b><a href=\"https:\/\/obypay.com\/en\/blog\/allergens-dietary-requirements-ethics-how-to-showcase-your-commitments-in-the-customer-journey\/\" target=\"_blank\" rel=\"noopener\"><b>current food expectations<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Participants not only want to eat well, they also want to eat responsibly.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Integrating local products, limiting waste or working with local producers enhances the appeal of the event. <\/span><b>For a restaurateur, it's also a marketing lever to highlight in the communication around the club and the establishment.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tExpanded partnerships\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This trend allows us to imagine collaborations that go beyond the classic \"sport and restaurant\" duo.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Working with a gym, a local beverage brand or a specialist running store can create a winning synergy. <\/span><b>Each player brings his or her own community, and you reach a wider audience.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\">you can then <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-database-segmentation-retention\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">segment these new contacts<\/span><\/a><span style=\"font-weight: 400;\"> and send them targeted offers according to their profile: Sunday runner, yoga enthusiast or experienced sportsman.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tHybridization with other sports\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The food running club could well be just the beginning. We're already seeing the emergence of \"yoga + brunch\", \"bike + snack\" or \"pilates + matcha\" formats.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">These hybridizations enable us to broaden our target audience and multiply the opportunities for organizing meetings.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>For restaurateurs, it's an opportunity to diversify their events and test new offerings, while keeping the logic simple:<\/b><span style=\"font-weight: 400;\"> offer a convivial moment after the effort, and rely on the <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer base<\/span><\/a><span style=\"font-weight: 400;\"> to animate it over time.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tReady to test the food running club in your establishment?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Setting up a food running club is a great way to attract regular customers and create a community around your restaurant.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">At Obypay, we help you use loyalty and targeted communication to boost your revenues and strengthen the bond with your customers.<\/span><\/p><p class=\"small-txt font-regular\"><b>Shall we run together to your next success?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact our team.<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tbuild community loyalty\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2023\/09\/OBYPAYxLORD_5387_Borne_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/how-to-take-orders\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Which order-taking system should you choose for your restaurant?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Order taking is one of the pillars of restaurant management. Choosing the right order-taking system is...<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect.png 1408w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-300x225.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-1024x768.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-768x576.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-1200x900.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-760x570.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-480x360.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-320x240.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-160x120.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/10\/mockup-obypay-commande-click-collect-80x60.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-choose-the-best-order-taking-solution\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant: choosing the best order-taking solution\u00a0<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Are you looking for the perfect digital solution to optimize order taking, but don't know where to turn when faced with all the options available? Whether you're running a fast-food outlet, a traditional restaurant or a food court, we're here to make your life easier. In this article, we guide you step by step towards THE solution that perfectly suits your needs. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/leverage-customer-data-restaurant-loyalty-strategy\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer data and loyalty: 5 key actions to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>7 out of 10 customers don't return after a first visit. Lack of commitment, overly generic offers, lack of follow-up? In a sector where customer loyalty generates up to 60 % of sales, exploiting customer data becomes essential. Order history, preferences, frequency of visits... This information can be used to personalize the experience, create relevant offers and automate follow-ups. The major chains have understood this, but these strategies are now accessible to everyone. Discover 5 concrete actions to collect, analyze and use your data with the right tools (CRM, loyalty program, dashboards) and boost your restaurant in the long term.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-psychology-6-triggers-to-boost-sales\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer psychology in the restaurant business: 6 ways to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Why does a customer willingly add a \u20ac2 cookie when paying online but hesitate to take a dessert at the table when the waiter suggests it? Why does contactless payment increase sales by 15% compared with cash? Behind these reactions lie well-known psychological biases: the pain of payment, loss aversion, social proof, the surprise effect... In this article, we show you how to activate them (with finesse) to smooth the experience, boost your sales and reinforce loyalty. All without overloading your teams. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_checklist_restaurant_rentree_septembre-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-back-to-business-september-checklist\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Back to school 2025 in the foodservice industry: the complete operational &amp; marketing checklist<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>It's back to school time! And when it comes to catering, this is often the time when everything comes into play: relaunching regulars, adjusting the menu, getting the team back into the swing of things and preparing for the final months of the year. To help you get off on the right foot again, we've listed the key actions to activate between the end of August and mid-October: KPI analysis, menu reengineering, optimized customer pathways, voucher-compatible offers, digital tools (ordering, payment, loyalty), targeted marketing actions and indicators to monitor. A concrete, actionable checklist to save time, protect your margins and prepare for a solid year-end.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>7 out of 10 restaurateurs have seen their sales rise thanks to Click &amp; Collect or delivery. But when poorly structured, this channel can quickly disrupt front-of-house service. In this article, we show you how to integrate takeaway without losing fluidity or profitability. We take a look at the tools, settings and features that make all the difference.<\/p>","protected":false},"author":11,"featured_media":10517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[56],"post_sector":[44],"class_list":["post-10515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-solutions-digitales","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10515"}],"version-history":[{"count":11,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10515\/revisions"}],"predecessor-version":[{"id":10531,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10515\/revisions\/10531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10517"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10515"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10515"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}