{"id":10494,"date":"2025-08-15T06:00:00","date_gmt":"2025-08-15T06:00:00","guid":{"rendered":"https:\/\/obypay.com\/?p=10494"},"modified":"2025-08-12T14:33:42","modified_gmt":"2025-08-12T14:33:42","slug":"restauration-comment-evaluer-programme-fidelite","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-evaluate-loyalty-program\/","title":{"rendered":"Restaurants: how can you evaluate the performance of your loyalty program?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10494\" class=\"elementor elementor-10494\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tWhat are the 3 pillars of a good loyalty program?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t5 key indicators to assess your program's performance\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tReady to activate the full potential of your loyalty?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" 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10H10.5C10.2239 10 10 10.2239 10 10.5V17.5C10 17.7761 10.2239 18 10.5 18H12C12.2761 18 12.5 17.7761 12.5 17.5V13.75C12.5 12.9216 13.1716 12.25 14 12.25C14.8284 12.25 15.5 12.9216 15.5 13.75V17.5C15.5 17.7761 15.7239 18 16 18H17.5Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M20.9727 6.7174C20.5083 7.33692 19.9469 7.87733 19.3102 8.31776C19.3102 8.47959 19.3102 8.64142 19.3102 8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 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6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You have launched a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> weeks, months or even years ago.<\/span><\/p><p class=\"small-txt font-regular\"><b>But does it really work?&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Does your program enable you to keep your customers coming back, to sell an extra dish, to create a real bond with them?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Or are you just handing out discounts without knowing if it really makes a difference?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In this article, we take stock of<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 the 3 pillars to check to ensure your program is based on solid ground<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 5 indicators to follow to find out if it really pays off<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 and tips to boost your program's performance if you feel it's running out of steam.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhat are the 3 pillars of a good loyalty program?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>loyalty program<\/b><\/a><b> is not based on repeated discounts, <\/b><span style=\"font-weight: 400;\">but relies on a solid relationship with your customers.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Customer recognition\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Knowing your customers' first names, their habits and <\/span><a href=\"https:\/\/obypay.com\/en\/features\/favorite-product-offer-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">their favorite dish<\/span><\/a><span style=\"font-weight: 400;\">It's not anecdotal. It's what creates a bond. <\/span><b>A customer who feels recognized is more likely to return.<\/b><span style=\"font-weight: 400;\">. And to do that, you need to capture the right information and use it intelligently.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Personalized offers\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Sending the same promotion to everyone means missing out on your program's potential. <\/b><span style=\"font-weight: 400;\">A customer who has been loyal for 3 years has different expectations from a newcomer. Adapt your offers according to behavior, basket and frequency of visit. <\/span><b>This is where loyalty becomes profitable.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 03. A controlled rhythm \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Too many solicitations, and you look like spam. Not enough, and you're forgotten.<\/b><span style=\"font-weight: 400;\"> The right balance: a regular rhythm, consistent with the frequency of visits. There's no point in sending an offer every 2 days if the customer comes once a month. <\/span><b>A well-placed reminder is better than a poorly-targeted automatic mailing.<\/b><\/p><p class=\"small-txt font-regular\"><b>Want to know more about loyalty?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-what-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Building loyalty in the restaurant business: what really works in 2025<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t5 key indicators to assess your program's performance\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Registration rate\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This is your starting point. You can't build loyalty if customers don't sign up. <\/span><b>Calculate the proportion of your customers who join the program over a given period.<\/b><b><br><\/b><\/p><p class=\"small-txt font-regular\"><b>A low rate may indicate that :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c registration is too complicated,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c the promise lacks perceived value,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c or is poorly promoted (signage, staff, digital media).<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/franchising-how-create-attractive-loyalty-program\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restaurants: how to create an attractive loyalty program?&nbsp;<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 02. Frequency of member visits\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Start by looking at what percentage of your total visits come from your loyal members. <\/span><b>The higher this figure, the more your program plays an active role in visitor numbers.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You can also track the average frequency of visits by subscribers over a given period (for example: monthly visits \/ number of active subscribers).<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If loyal customers account for only a small proportion of your visits, or if they come back just as little as the others, the program is not having enough impact.<\/span><\/p><p class=\"small-txt font-regular\"><b>To test :<\/b><span style=\"font-weight: 400;\"> a targeted relaunch campaign aimed at members who have been inactive for some time, and see if it brings them back.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21.png\" alt=\"Lively restaurant with customers seated and a waitress moving from behind.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21.png 741w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21-300x200.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21-480x321.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21-320x214.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21-160x107.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/Capture-decran-2025-08-12-a-16.20.21-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.801619433198%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Average basket of loyal customers VS non-members\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A loyal customer isn't just a returning customer: it's often a customer who spends more.<\/b><span style=\"font-weight: 400;\"> To verify this, start by calculating the average shopping basket of members enrolled in the program.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Then compare it to the overall average basket (all sales combined).<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It gives you a good benchmark. <\/span><b>If your loyal customers have an above-average shopping basket, the program is fulfilling its mission.<\/b><\/p><p class=\"small-txt font-regular\"><b>Conversely, if the figures are close or even lower on the member side, ask yourself these questions:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Do you offer incentives for additional purchases?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Are your rewards tied to spending thresholds?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Have you identified the high-margin products to be promoted in the program?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Campaign activation rate\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">What counts is not the number of campaigns sent, but what they trigger.<\/span><\/p><p class=\"small-txt font-regular\"><b>To measure their effectiveness, follow :<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Opening rate:<\/b><span style=\"font-weight: 400;\"> are your objects clear, useful and adapted to your target?<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c Click-through rate: <\/b><span style=\"font-weight: 400;\">does the message make you want to take the next step?<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c The conversion rate :<\/b><span style=\"font-weight: 400;\"> is the offer used in restaurants? On which sales channel? When is it used?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Don't just rely on volume. <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>A well-targeted campaign<\/b><\/a><b>sent at the right time to a handful of active customers, can be much more profitable than a generic promo sent to the whole company. <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>database<\/b><\/a><b>.<\/b><\/p><p class=\"small-txt font-regular\"><b>Don't know where to start to improve the performance of your messages?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-write-irresistible-marketing-email-5-steps\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Catering: write an irresistible e-mail marketing campaign in 5 steps<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Return on program investment\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Last but not least: does it earn you more than it costs you?<\/b><\/p><p class=\"small-txt font-regular\"><b>Calculate all direct costs<\/b><span style=\"font-weight: 400;\"> (reductions, tools, content creation, management) and <\/span><b>compare them with the earnings generated<\/b><span style=\"font-weight: 400;\"> (increased basket, frequency, volume of repeat customers, etc.).<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A low ROI may be due to a program that is poorly targeted, too generous... or poorly integrated into your overall strategy. <\/span><b>The aim is to build loyalty profitably, not to please at a loss.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tReady to activate the full potential of your loyalty?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">In 2025, a high-performance loyalty program is an essential lever for keeping good customers coming back, boosting average shopping baskets and maintaining a real competitive edge.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">At Obypay, we give you the tools you need to track your figures, target your campaigns and manage your loyalty program without spending evenings at it.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want a program that really pays off?<\/b> <a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Make an appointment with one of our experts.<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Looking for ideas and best practices?<\/b><span style=\"font-weight: 400;\"> Consult our tailor-made resources for the foodservice industry :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-why-punch-cards-are-outdated\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer loyalty: why stamp cards should be banned in 2025<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-loyalty-10-sms-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Building customer loyalty in the restaurant business: 10 SMS marketing ideas to try out<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-retention-strategies-emails-sms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creating a post-purchase bond: the keys to customer loyalty in the foodservice industry<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tbuild customer loyalty\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/essential-360-digital-solution-managing-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">All-in-one solution: the best choice for digitizing your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Running a restaurant with poorly connected tools means wasting time, accumulating errors and exhausting your teams. Worse still, your customers feel these shortcomings, and that can cost you dearly. But there is a solution: the all-in-one solution. Centralize your operations, connect your data and deliver a seamless experience for your customers and your teams. In this guide, discover why digitalization is essential in 2025, the benefits of a 360\u00b0 solution, and how it can transform your business, whatever your type of restaurant.<br \/>\nDon't let your competitors get ahead of you: optimize your management today.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/mockup-obypay-programme-fidelite-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-3-successful-strategies-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer loyalty: 3 effective strategies for your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Customer loyalty is the lifeblood of the restaurant business. But let's be honest: not all loyalty programs are created equal. Want your customers to come back? Give them a clear and immediate reason to do so. In this article, we share 3 simple ways to turn your program into a real regulars' magnet. Points pools, cashback, promotions, gifts: discover concrete solutions that boost your sales while strengthening customer relations. Ready to build loyalty the smart way? Read on.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2.jpg 2426w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.979389942292%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/average-ticket-self-ordering-restaurant-customers\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Higher average ticket: the direct effect of self-order tools<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>+10 to +30 % on the average bill: that's what restaurateurs equipped with autonomous ordering tools are seeing. There's no need to force a sale, just leave the customer alone. When they order at their own pace, without pressure or judgment, they enjoy themselves. He explores, adds an extra, completes his menu. In this article, we show you how well-configured kiosks and QR codes can transform your sales. A must-read if you're looking to sell more, without doing more.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fidelite_digitale_solutions-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-why-punch-cards-are-outdated\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer loyalty: why stamp cards should be banned in 2025<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Stamped loyalty cards have had their day. Forgotten, lost or unused, it no longer meets the expectations of your customers, nor the realities of the field. In 2025, building loyalty effectively means relying on data. With a digital system, you can identify your customers, automate reminders, personalize your offers... and finally know what your program is earning you. There's no need to work in the dark: you can track, adjust and build lasting loyalty. In this article, we show you how to say goodbye to paper and turn loyalty into a real lever for increasing your sales.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_fideliser_clients_restauration-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-what-works\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Building loyalty in the restaurant business: what really works in 2025<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Have you set up a loyalty program, but don't know if it really works?  Or are you still hesitating to launch one? This guide will help you take stock.<br \/>\nWe review what works (and what's best to stop), which tools to use according to your format, the right times to collect data, and 5 automations to activate tomorrow.<br \/>\nBonus: a clear checklist for structuring your loyalty strategy step by step, and making it a real driver of profitability for your restaurant.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Is your loyalty program really making money? We give you the 5 key indicators you need to evaluate it effectively right now. You'll also find our advice on how to manage a high-performance loyalty program in line with your objectives.<\/p>","protected":false},"author":11,"featured_media":10497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[39,56],"post_sector":[50,60,52,54,42,55,43,61,51,44],"class_list":["post-10494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10494"}],"version-history":[{"count":5,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10494\/revisions"}],"predecessor-version":[{"id":10501,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10494\/revisions\/10501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10497"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10494"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10494"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}