{"id":10479,"date":"2025-08-08T09:24:25","date_gmt":"2025-08-08T09:24:25","guid":{"rendered":"https:\/\/obypay.com\/?p=10479"},"modified":"2025-08-08T09:24:26","modified_gmt":"2025-08-08T09:24:26","slug":"checklist-rentree-septembre-restauration","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-back-to-business-september-checklist\/","title":{"rendered":"Back to school 2025 in the foodservice industry: the complete operational &amp; marketing checklist"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10479\" class=\"elementor elementor-10479\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tAnticipating the upturn: an express audit of your summer and a September-December projection\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCard: optimizing supply and profitability\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tProcess: streamline service and cash without wasting time\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tMarketing &amp; acquisition: relaunching regulars and attracting new flows\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tMeasure and adjust: monitor results and prepare for what comes next\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tTake action: request a demo of ordering and payment at the table\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg 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6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>As soon as the last tourist leaves, it's back to school time.<\/b><span style=\"font-weight: 400;\"> And when it comes to catering, there's no time to take it easy: the team has to get back up and running, adjust the menu, get the regulars back on track, attract the working people back to the office... all in just a few weeks.<\/span><\/p><p class=\"small-txt font-regular\"><b>The September-October period is short but decisive.<\/b><span style=\"font-weight: 400;\"> Well prepared, it can boost your visitor numbers, secure your margins and put you on the right track for the end of the year.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">So you don't have to improvise from day to day, <\/span><b>we've put together a clear, actionable operational and marketing checklist for you.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A single objective: to make a success of your return to school and gain peace of mind for the months ahead.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAnticipating the upturn: an express audit of your summer and a September-December projection\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAnalyze summer KPIs\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Before setting off for a new school year, take 2 hours to take stock. <\/span><b>Look at your July-August figures: <\/b><span style=\"font-weight: 400;\">sales, average ticket, turnover rate, digital share of sales, number of Google reviews, etc.<\/span><\/p><p class=\"small-txt font-regular\"><b>Identify slack periods, best-selling products and recurring problems.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's a good time to sort out what to keep, what to adjust and what to throw away.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tSetting back-to-school goals\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Don't get ahead of yourself. <\/span><b>Set 2 or 3 clear objectives to be achieved by the end of October.<\/b><\/p><p class=\"small-txt font-regular\"><b>For example:&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c increase average basket by \u20ac1<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c reach 20% ordering via Click &amp; Collect<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c get 20 new customer reviews a month<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c fill your CRM with 300 qualified customers<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">No need to overdo it. Simple, quantified goals that you can follow week by week. <\/span><b>And above all, that have a direct impact on your margin or customer experience.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tPlan actions from late August to mid-October\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Your action plan should fit on one page. Otherwise, you won't use it.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Organize it by weeks, mixing operational and marketing actions:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c week 1: menus updated, back-to-school offers activated<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c week 2: email\/SMS reminder for inactive customers<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c week 3: testing a new order path to optimize upsell<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c week 4: testing a \"remote\" offer (hot drink + cookie) <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-offpeak-periods-5-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">weekday afternoons to boost attendance<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><\/p><p class=\"small-txt font-regular\"><b>Don't forget to include measurement times<\/b><span style=\"font-weight: 400;\"> (e.g. Monday morning before the rush) and a weekly team ritual to share results.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCard: optimizing supply and profitability\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Identify best-sellers and low-margin products\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Before touching the menu, open your stats. Which dishes sold well this summer? Which just took up space on the menu?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Look also at the impact of extras: supplements, sauces, options. <\/span><b>They often make the difference at the end of the day.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Once you've sorted all this out, you'll have a clearer idea of what to do next.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tRethink the order path to trigger more upsells\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>A good upsell is first and foremost a good order path.<\/b><span style=\"font-weight: 400;\"> In other words: how you get the customer to consider something other than what they had planned.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And for this, digital is a real lever.<\/span><\/p><p class=\"small-txt font-regular\"><b>On <\/b><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\"><b>Self ordering kiosk<\/b><\/a><b>you can guide your customers step by step, without overloading them:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 offer a topping, drink or dessert at the right moment in the course<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 display attractive visuals with high-margin products<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 test several combinations according to time, day or average basket<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">When it comes to front-of-house service, remember to keep the menu simple and to take care with its layout (location, visual hierarchy, well-chosen single photo).&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Better one well-placed suggestion than 10 irrelevant products with no link.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCreate attractive \"back-to-school\" offers (compatible with meal vouchers!)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>In September, your customers are looking to get back into the swing of things.<\/b><span style=\"font-weight: 400;\"> Think working people returning to the office and students on a budget.<\/span><\/p><p class=\"small-txt font-regular\"><b>Here are a few ideas to get you started:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 attractive lunch options for students<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 special \"lunch\" selection on order terminal or digital menu, visible from the home screen<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 limited weekly offers to create rhythm without revisiting the entire menu<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Think about the communication around these offers: posters at the entrance, posters at the entrance, <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">targeted messages by SMS or email<\/span><\/a><span style=\"font-weight: 400;\">and personalization of your onboarding pages on <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/qr-code-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital menu<\/span><\/a><span style=\"font-weight: 400;\"> (e.g. \"Formule midi\", \"Happy Hour\" or \"Sur place \/ \u00c0 emporter\").<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tProcess: streamline service and cash without wasting time\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You've taken stock of your margins, your objectives and your card. <\/span><b>All that remains is to tackle what can really make a difference on a daily basis: time.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And if you haven't yet digitized certain key steps, <\/span><b>back-to-school is a good time to get started.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOrdering and payment at the table (QR code) to reduce waiting times and speed up turnover\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The bill is often the moment that gets in the way. The customer is waiting, the team is running around, the table remains occupied... You're wasting time, and therefore cutlery.<\/span><\/p><p class=\"small-txt font-regular\"><b>With QR code ordering and payment at the table, everything goes faster. <\/b><span style=\"font-weight: 400;\">The customer consults the menu, orders and pays without raising a hand. You keep up the pace, even when you're short-staffed.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 fewer round trips for the team<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 more flexibility for customers<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 faster turnover = more turnover with constant staffing levels<\/span><\/p><p class=\"small-txt font-regular\"><b>And you choose the level of autonomy:<\/b> <a href=\"https:\/\/obypay.com\/en\/order-and-payment\/qr-code-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">menu only<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">order<\/span><\/a><span style=\"font-weight: 400;\">or complete course with <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-payment-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">payment<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tClick &amp; Collect for midday workers\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Back-to-school also means a return to quick lunches. Visit <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> allows you to absorb this flow without saturating the room.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 Control from office PC or telephone<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 Online prepayment<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 Rapid withdrawal in a defined time slot<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's ultra-easy to set up, and allows you to reach a new audience without mobilizing the whole team.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Digitized tips for transparent sharing with the team\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Cash tips are on the decline, especially for card and mobile payments. By switching to digital tipping (via <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-payment-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">payment at table<\/span><\/a><span style=\"font-weight: 400;\">), <\/span><b>you make life easier for your customers and enhance the value of your team's work.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 an additional source of income for your servers<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 better motivation on the floor<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 a fairer, clearer sharing system to manage<\/span><\/p><p class=\"small-txt font-regular\"><b>It's also a good HR lever, especially in tense times.<\/b><span style=\"font-weight: 400;\"> Teams see the difference at the end of the month.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> See our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurants-how-increase-waiters-tips\/\"><span style=\"font-weight: 400;\">Restaurant: how to boost tips?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-scaled.jpg\" alt=\"Back waiter on duty in a traditional restaurant\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/08\/obypay_service_restaurant-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tMarketing &amp; acquisition: relaunching regulars and attracting new flows\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">September is back to the office, back to habits and good addresses. If you didn't communicate so much this summer, <\/span><b>it's time to re-launch a few targeted actions to boost your traffic. <\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tEmail\/SMS automation \"We're back\" + limited offers\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A small message is often enough to bring a customer back, provided it arrives at the right time, with the right offer.<\/span><\/p><p class=\"small-txt font-regular\"><b>To be tested from the end of August:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c \"Back to work\" message with limited offer (free coffee, lunch menu discount, added product).<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c dunning customers who have been inactive for more than 45 days<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Don't know what to send?<\/b><span style=\"font-weight: 400;\"> Don't panic, we've prepared some sample messages to copy and paste for inspiration \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-calendar-10-campaigns-not-to-miss\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer loyalty calendar: 10 campaigns not to be missed<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tGoogle Business page: back-to-school updates (photos, schedules, menus)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Your Google listing is often your first shop window.<\/b><span style=\"font-weight: 400;\"> If timetables are wrong, or the latest menu dates back to May, you'll lose customers before they've even got through the door.<\/span><\/p><p class=\"small-txt font-regular\"><b>Take 30 minutes to :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c check your schedule<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c add 2 to 3 recent photos (room, dishes, current menu)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c publish a little \"back to school\" post to indicate that everything is ready<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c add your back-to-school menu in PDF or link to the digital map<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to optimize your Google Business page?<\/b><span style=\"font-weight: 400;\"> See our complete guide \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/optimise-google-my-business-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to create an attractive Google My Business page for your restaurant?<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCustomer reviews: use post-summer feedback to improve your e-reputation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Summer often generates a spike in opinions... and not always the most flattering ones. Back to school is the time to regain control and show that you're listening.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Start by responding to the latest comments, both positive and negative. Then make it easy to <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">collecting opinions<\/span><\/a><span style=\"font-weight: 400;\"> from the start of the school year. <\/span><b>The simpler it is for the customer, the more likely you are to get returns.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Even better: if you use a collection tool, you can automatically trigger a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SMS or email notification<\/span><\/a><span style=\"font-weight: 400;\">with no need for the team to intervene.<\/span><\/p><p class=\"small-txt font-regular\"><b>What it does for you :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 collect regular reviews effortlessly<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 boost satisfied customers on Google or Tripadvisor<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 identify friction points behind the scenes to improve the experience<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>It's a lever that's often overlooked, but an argument that weighs heavily in the choice of new customers who discover you on Google.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tMeasure and adjust: monitor results and prepare for what comes next\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Back to school goes by fast. <\/span><b>Each action might as well be used twice: to relaunch in September, and to prepare for December.<\/b><span style=\"font-weight: 400;\"> The aim is not to start from scratch at every peak in activity.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 5 weekly KPIs to track in September\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Stay on course without drowning in numbers. Here are the indicators to watch every week:<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c CA per day,<\/b><span style=\"font-weight: 400;\"> to spot dips and adjust your schedules<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c average ticket,<\/b><span style=\"font-weight: 400;\"> especially if you are testing offers or <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><b>\u279c table rotation,<\/b><span style=\"font-weight: 400;\"> especially if you have set up the <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-payment-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">payment at table<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><b>\u279c customer return rate,<\/b><span style=\"font-weight: 400;\"> if you use a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><b>\u279c volume and rating of customer reviews,<\/b><span style=\"font-weight: 400;\"> to track the impact of your efforts<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>There's no need for a complex dashboard, just clear monitoring to decide whether to keep, adjust or stop an action.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCapitalize on Christmas &amp; the end of the year\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>The best practices tested and approved are reusable throughout the year.<\/b><b><br><br><\/b><b>Have you set up an effective lunchtime offer?<\/b><span style=\"font-weight: 400;\"> You can make a \"party formula\" version.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Has your customer base been reactivated? <\/b><span style=\"font-weight: 400;\">You can segment it to send a Christmas offer.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>Has your team got used to paying at the table?<\/b><span style=\"font-weight: 400;\"> It will be ready for heavy-duty days.<\/span><\/p><p class=\"small-txt font-regular\"><b>Remember to document what worked (and what didn't):<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c campaigns that performed well<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c schedules or formulas that boost sales<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c customer feedback or outstanding reviews<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">All this work isn't just for September. <\/span><b>It already prepares you for a more profitable and controlled end to the year.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-20\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tTake action: request a demo of ordering and payment at the table\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Do you have just-in-time service? Are you looking to streamline service without recruiting? <\/span><b>Ordering and paying at the table can save you time this autumn, without weighing down your organization.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With Obypay, you're in control: you choose the level of autonomy, the integration with your cash register, and the way it's installed in your home. We'll take care of the rest.<\/span><\/p><p class=\"small-txt font-regular\"><b>Not yet equipped?<\/b><span style=\"font-weight: 400;\"> What if now was the right time to test the solution at home? <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Request a demo<\/span><\/a><span style=\"font-weight: 400;\">We'll show you what it looks like in real-life conditions.<\/span><\/p><p class=\"small-txt font-regular\"><b>Already an Obypay customer?<\/b><span style=\"font-weight: 400;\"> Take advantage of the back-to-school period to have a little check-up with your account manager!<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tback-to-school success\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-scaled.jpeg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-scaled.jpeg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-300x180.jpeg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1024x614.jpeg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-768x461.jpeg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1536x921.jpeg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-2048x1228.jpeg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-18x12.jpeg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1920x1152.jpeg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1440x864.jpeg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-1200x720.jpeg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-760x456.jpeg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-480x288.jpeg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-320x192.jpeg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-160x96.jpeg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_data_pilotage_restaurant-80x48.jpeg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 60%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-data-restaurant-5-reasons-growth-driver\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer data and foodservice: 5 reasons to make it your growth driver in 2025<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>In 2025, if you don't understand your customers, you run the risk of losing them. And yet, your data is already there, right in front of your eyes. Order history, times spent, food preferences, channels used... You just need to know what to do with it. We show you how to transform this information into concrete actions, without complicating your daily routine. The aim: to make better decisions, sell better, and regain control of your business.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22.png 1192w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-300x198.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-1024x677.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-768x508.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-760x502.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-480x317.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-320x212.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-160x106.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/Capture-decran-2025-07-04-a-15.09.22-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.107382550336%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-2030-5-changes-to-expect\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering 2030: 5 trends to anticipate now<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>What will the foodservice industry look like in 2030? We've taken the GECO Food Service's \"Horizon 2030\" study apart to identify the major changes ahead: digital ordering, new customer habits, data exploitation... Our aim is to give you a clear vision of what's on the horizon, so you can better anticipate changes in the sector and make the right choices now. Because those who adapt early will have a real competitive edge. Here's an overview of the 5 major transformations not to be underestimated.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/paiement_sans_contact_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-psychology-6-triggers-to-boost-sales\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer psychology in the restaurant business: 6 ways to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Why does a customer willingly add a \u20ac2 cookie when paying online but hesitate to take a dessert at the table when the waiter suggests it? Why does contactless payment increase sales by 15% compared with cash? Behind these reactions lie well-known psychological biases: the pain of payment, loss aversion, social proof, the surprise effect... In this article, we show you how to activate them (with finesse) to smooth the experience, boost your sales and reinforce loyalty. All without overloading your teams. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/obypay_checklist_preparation_saison_ete-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-summer-checklist-prepare-boost-sales\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Preparing your restaurant for summer 2025: the complete checklist to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Getting ready for the summer season? Our checklist will help you lay the right foundations right away. From recruiting seasonal staff to updating the menu, from digital tools to marketing operations and performance monitoring, we've got it all covered to help you anticipate the unexpected, streamline service and maximize sales. Whether you're running a downtown restaurant, a seaside brasserie or a busy food court, you'll find everything you need to focus on your priorities without wasting time. Read it before the rush starts.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-300x174.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1024x595.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-768x446.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1536x892.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-2048x1190.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-18x10.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1920x1115.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1440x836.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-1200x697.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-760x441.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-480x279.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-320x186.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-160x93.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/07\/email_campagnes_restaurant_obypay-80x46.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 58.0859375%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-write-irresistible-marketing-email-5-steps\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering: write an irresistible e-mail marketing campaign in 5 steps<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Sending a marketing e-mail is simple on the surface. But if you want to send an e-mail that makes you hungry for more, that you can read all the way through and that encourages you to order or book, you've come to the right place. In this article, we show you in 5 steps how to write clear, useful and effective e-mails: eye-catching subject line, content readable in 5 seconds, well-chosen visuals, CTAs that make you want to click and tracking of the right indicators. Whether you run a restaurant, a food court or a delivery service, you'll find here everything you need to improve your campaigns without spending hours on them.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The summer season has only just ended, but the autumn season is already shaping up to be intense. To help you prepare for the start of the new season without spreading yourself too thin, we've put together a clear, actionable checklist: map, team, digital, loyalty, marketing, KPIs... everything you need to get off to a strong start in September and lay the foundations for a profitable end to the year.<\/p>","protected":false},"author":11,"featured_media":10480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,49,20,39,56],"post_sector":[50,60,52,54,42,55,43,61,51,44],"class_list":["post-10479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-menu-qr-code","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10479"}],"version-history":[{"count":4,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10479\/revisions"}],"predecessor-version":[{"id":10485,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10479\/revisions\/10485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10480"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10479"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10479"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}