{"id":10333,"date":"2025-06-25T07:32:31","date_gmt":"2025-06-25T07:32:31","guid":{"rendered":"https:\/\/obypay.com\/?p=10333"},"modified":"2025-06-25T07:32:33","modified_gmt":"2025-06-25T07:32:33","slug":"fideliser-restauration-ce-qui-marche","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-loyalty-what-works\/","title":{"rendered":"Building loyalty in the restaurant business: what really works in 2025"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10333\" class=\"elementor elementor-10333\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\t Why transactional loyalty is no longer enough\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tFrom buffer cards to automation: what's the current status of your loyalty strategy?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tThe essential foundation: collecting and using customer data\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t 5 simple automations to implement tomorrow\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tAvoid the pitfalls: programs that don't work (and why)\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-6\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tChecklist: 10 steps to profitable, measurable loyalty\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-7\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t Ready to (really) structure your loyalty strategy?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 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8.81225C19.3153 11.7511 18.1414 14.5691 16.0517 16.6345C13.9619 18.6999 11.1311 19.8399 8.19393 19.7989C6.49587 19.8046 4.81955 19.4169 3.2963 18.6661C3.21416 18.6302 3.16119 18.549 3.1615 18.4593V18.3604C3.1615 18.2313 3.26611 18.1267 3.39515 18.1267C5.0643 18.0716 6.6739 17.4929 7.99622 16.4724C6.48541 16.4419 5.12607 15.5469 4.50048 14.1707C4.46889 14.0956 4.47872 14.0093 4.52645 13.9432C4.57417 13.8771 4.65288 13.8407 4.73413 13.8471C5.1933 13.8932 5.65706 13.8505 6.10008 13.7212C4.43227 13.375 3.17909 11.9904 2.99974 10.2957C2.99337 10.2144 3.0298 10.1357 3.09588 10.0879C3.16195 10.0402 3.24812 10.0303 3.32326 10.062C3.77082 10.2595 4.25397 10.3635 4.74312 10.3676C3.28172 9.40846 2.65049 7.58405 3.20643 5.92622C3.26382 5.76513 3.40169 5.64612 3.56938 5.61294C3.73706 5.57975 3.90984 5.63728 4.0242 5.76439C5.99627 7.86325 8.70592 9.11396 11.5818 9.25279C11.5082 8.95885 11.472 8.65676 11.474 8.35372C11.5009 6.76472 12.4841 5.34921 13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Loyalty isn't about offering a cookie after every ten purchases.<br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">It's stopping having to start from scratch every morning.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>It means creating recurrence, smoothing out your services and keeping your customers coming back without having to sell off your products.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">When we talk to restaurateurs, we often hear the same thing: \"Yes, we have a loyalty program, but we don't know if it serves any purpose.\"<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Loyalty is there, but often in the background:&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c A card distributed without explanation.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c A single promo, launched in a loop out of habit.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c A tool activated but never followed.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>It's not a lack of will, but a concern for method and tools.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And by 2025, that's not enough. <\/span><b>Your customers expect something else: a fluid experience, a simple program, and the feeling of being recognized.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The good news is that structuring all this is within your reach.<\/span><\/p><p class=\"small-txt font-regular\"><b>In this guide you will find :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 what works on the loyalty side (and what's best to stop)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 the right tools for your business<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 5 automations to activate now<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 and as a bonus, a checklist for laying the foundations of profitable loyalty, from A to Z<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Our aim is to ensure that your loyalty program is not just another problem to be managed, but a real lever for driving your business forward.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Why transactional loyalty is no longer enough\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Handing out discounts has never been enough to create a bond.<\/span><b>&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><b>In 2025, customers see offers coming through every day, whether on platforms, in their mailbox or on Instagram.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">There's nothing original about a -10 %. It may attract, but it doesn't build loyalty.<\/span><\/p><p class=\"small-txt font-regular\"><b>The real problem? These promotions eat into your margins without building preference.<\/b><span style=\"font-weight: 400;\"> The customer comes once, takes the offer, and disappears. And you start all over again.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A loyalty program is more than just a series of discounts.<\/span><b> It must create a regular attachment, not a hunt for the right plan.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhat your customers really expect: attention, simplicity, recognition\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Attention\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Your customers want us to think of them. An offer on the right day. A welcome message after the first order. A note on their birthday. In short, signals that they're not just a Z-038 ticket.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Simplicity\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If it's blurry, it's over. Customers want to understand at a glance where they stand, what they're earning, and how to profit from it. You don't need a tutorial to unlock a free menu.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Recognition\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's the regulars who keep you going. And they expect you to notice. A little message after three weeks' absence, a personalized offer on their favorite dish: it's these details that keep them coming back.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Figures that show that experience builds loyalty more than discounts\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Several recent studies confirm this:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c According to Salesforce, <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/how-millennials-and-gen-z-are-different\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">55 % of consumers would make greater use of loyalty programs<\/span><\/a><span style=\"font-weight: 400;\"> if rewards were personalized to their needs.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">And 55 % say they would use them even more if the benefits could be used at several chains (a figure to keep in mind if you manage a <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/digital-solution-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">food court<\/span><\/a><span style=\"font-weight: 400;\"> or a <\/span><a href=\"https:\/\/obypay.com\/en\/franchise\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">franchise network<\/span><\/a><span style=\"font-weight: 400;\"> !)<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c According to ACXIOM, <\/span><a href=\"https:\/\/whitelabel-loyalty.com\/blog\/loyalty\/incredible-customer-loyalty-statistics-for-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">56 % of customers are ready to buy back<\/span><\/a><span style=\"font-weight: 400;\"> with a company if loyalty rewards are personalized.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\"A promotion attracts, whereas a relationship builds loyalty. You don't need to break your prices to keep your customers coming back. You need to get to know them better, talk to them at the right time, and show them that they matter.\"\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Our pro tip<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tFrom buffer cards to automation: what's the current status of your loyalty strategy?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Not all loyalty strategies deliver the same results. Some are expensive and yield little. <\/span><b>Others are easy to set up and really improve recurrence.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">What counts is not \"doing what everyone else is doing\", but having a strategy that's adapted to your format, your customers and your resources.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tThe 3 levels of maturity found in the foodservice industry\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLevel 1: basic loyalty\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Paper cards, stamps, simple discounts. No data collected, no tracking. It creates a little habit, but nothing that can be activated.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLevel 2: digitalized loyalty\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dematerialized card, mobile app, visible accumulated points. The data exists, but is little used. Customers are better engaged, but the relationship remains passive.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLevel 3: connected and automated loyalty\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Visit <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> is integrated into the customer journey. It captures <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the data<\/span><\/a><span style=\"font-weight: 400;\"> automatically (<\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">click &amp; collect<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-ordering-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR code<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-payment-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">payment<\/span><\/a><span style=\"font-weight: 400;\">), sends relevant messages at the right time (scenarios), and makes it possible to monitor results. This is where loyalty becomes a lever for growth.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhy some loyalty programs work and others don't\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's not the tool that builds loyalty, it's what you do with it.<\/span><\/p><p class=\"small-txt font-regular\"><b>A good program:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 is clear for the customer (visible benefits, simple rules)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 is presented at the right time (on the terminal, at the table, online...).<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 is animated (notifications, reminders, surprises)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 and above all, creates a habit.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\"><br><\/span><b>Conversely, programs that struggle to win over customers are often :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c too complex<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c invisible<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c poorly integrated into the course<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c or abandoned after launch.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Don't panic, we've listed the mistakes to avoid at the end of this guide, <\/span><b>with a complete roadmap for effective loyalty building.&nbsp;<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tCards, bearings, wallet: the best tools available in 2025\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Today, there are many options available to you. It's up to you to choose the combination that works best for you.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; <\/b><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-program-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>Tiered loyalty card<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> customers earn points for each order, visible in real time from their account. You define the milestones (3rd visit, 100 points...) and the associated rewards. Ideal for establishing a habit of coming and encouraging repeat business.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; <\/b><a href=\"https:\/\/obypay.com\/en\/features\/loyalty-card-wallet-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>Wallet or loyalty credit<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> with each order, the customer accumulates an amount in euros (cashback type) that can be reused at a later date. It's simple to understand, easy to use, and you keep control of the margin by choosing the amounts paid out.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; <\/b><a href=\"https:\/\/obypay.com\/en\/features\/favorite-product-offer-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>Offer on preferred product<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> Using order history, you can activate targeted messages on THE product that the customer orders most often. This is one of the most engaging scenarios: personalized, relevant, and often very well received.<\/span><\/p><p class=\"small-txt font-regular\"><b>&#10140; <\/b><a href=\"https:\/\/obypay.com\/en\/features\/digital-gift-card-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>Digital gift card<\/b><\/a><b> : <\/b><span style=\"font-weight: 400;\">refillable and usable on all your sales channels. It serves both as a loyalty tool (when offered to your regular customers) and a recruitment tool (when a customer offers it to a friend or family member).<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">All these formats are available on Obypay's loyalty solution, with integration at the checkout and centralized tracking in the loyalty system. <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer base<\/span> <\/a><span style=\"font-weight: 400;\">(we'll tell you about it at the end!)<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23.png\" alt=\"Order shelf in a leisure complex displaying the benefits of the site&#039;s loyalty card, on a rotating display unit.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23.png 1194w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-300x223.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-1024x760.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-768x570.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-16x12.png 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-760x564.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-480x356.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-320x237.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-160x119.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/Capture-decran-2025-06-25-a-09.17.23-80x59.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.204355108878%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tThe essential foundation: collecting and using customer data\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>You can't build loyalty without knowing your customers, and you can't know them without data.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">But there's no need for an oversized CRM or a hand-managed Excel file: it all starts with the right contact points, a well-structured database, and a few well-thought-out automations.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tKey moments for collecting data without forcing the issue\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>You don't have to draw up a form for every order.<\/b><span style=\"font-weight: 400;\"> The collection process must be fluid, natural and integrated into the journey:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c About <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Self ordering kiosk<\/span><\/a><span style=\"font-weight: 400;\"> Quick account creation at the start of the order process or at checkout.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Via the <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/table-payment-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR code<\/span><\/a><span style=\"font-weight: 400;\"> : registration at the end of the order process.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c En <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">delivery<\/span><\/a><span style=\"font-weight: 400;\"> The e-mail or telephone are often already there. We might as well make the most of them.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The aim is not to know everything. <\/span><b>Just capture the essentials: who the customer is, how often they come, what they like, and how to get back to them.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tHow to structure a useful (and RGPD-compatible) customer database\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Start simple, but structured:<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c First name, email, phone, order history, last visit<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Use a tool that centralizes all data<\/b><span style=\"font-weight: 400;\"> (not an Excel file + three apps).<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c Think RGPD:<\/b><span style=\"font-weight: 400;\"> customers need to know why you're collecting their information, they need to be able to unsubscribe, and you need to be able to prove it.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c Delete duplicates or long-inactive profiles.<\/b><span style=\"font-weight: 400;\"> An inflated but inactive base is worthless.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">With Obypay, data is collected automatically with every order (online or on-site) and linked to the cash register. <\/span><b>You know who comes back, what they consume, and when they pick up.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhat to do with your data: segment, target, relaunch\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This is where loyalty becomes profitable.<\/span><\/p><p class=\"small-txt font-regular\"><b>Segment <\/b><span style=\"font-weight: 400;\">allows you to classify your customers into relevant groups:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c New customers<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Regular customers<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Inactive customers<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Big expense \/ small basket<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Lunch customer \/ Evening customer<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Target : <\/b><span style=\"font-weight: 400;\">Once segmented, you can talk to them differently.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c SMS for inactives with a little one-off benefit<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Personalized birthday message<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Push notification on favorite product<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Relaunch after 15 days without order<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Relaunch <\/b><span style=\"font-weight: 400;\">with the right message, at the right time. Not too often, not ever. Obypay automates these scenarios, without adding to your mental workload.<\/span><\/p><p class=\"small-txt font-regular\"><b>You don't fly a base, you maintain a relationship.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t 5 simple automations to implement tomorrow\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Follow-up after X days without visit\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You set a threshold: 10, 15 or 20 days. At this point, a message is sent to the inactive customer. It could be a simple invitation (\"Are we holding a place for you?\") or a small offer (\"1 dessert free if you drop by this week\").<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-20\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Special offer from 3rd visit\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The first 3 visits are decisive. If the customer comes back three times, there's a good chance he'll come back again.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Offer them a targeted benefit for their 3rd visit: a free dessert, a favorite product at a reduced price, or access to a loyalty offer.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This scenario creates a small \"plateau\" effect that encourages return visits. It structures the habit from the very first visits.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-21\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Personalized birthday gift\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A classic, but one that still works.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Do you have the date of birth in your CRM? Program an automatic message a few days before with an offer to be used within the week.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's not the value of the gift that counts. It's the fact of thinking about it. The \"this brand knows me and is making an impression\" effect.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-22\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Request feedback after an order\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A few hours after a visit or an online order, customers receive a message asking them to <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">her opinion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>It's quick (1 or 2 clicks), but it gives you real feedback on the experience, and shows that you're taking his feelings into account.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You can even activate an internal alert in the event of a bad return, so you can get back in touch. <\/span><b>And send satisfied customers back to Google to leave a review.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-23\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 05. Notification to unlock loyalty benefits\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">When a customer reaches a milestone or accumulates enough points, don't leave it to chance.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> Send him a message:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c \"Well done, you've unlocked an advantage!\"<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c \"Only 1 visit left to unlock your next gift\"<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's this kind of attention that turns a passive program into a living experience.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-24\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLooking for inspiration for your messages?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Don't always know what to write in your reminders, notifications or birthday messages? We've got you covered.<\/span><\/p><p class=\"small-txt font-regular\"><b>We've put together some content to help you find the right tone, with examples you can copy and paste or adapt to suit your establishment.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/customer-loyalty-calendar-10-campaigns-not-to-miss\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer loyalty calendar: 10 campaigns not to be missed<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-loyalty-10-sms-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Building customer loyalty in the restaurant business: 10 SMS marketing ideas to try out<\/span><\/a><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/7-original-ideas-customer-loyalty-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer loyalty: 7 original ideas for your restaurant<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-25\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAvoid the pitfalls: programs that don't work (and why)\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-26\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Program too complex = no adhesion\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Too many conditions, too many levels, too many clicks... you lose everyone. A customer has neither the time nor the inclination to read lengthy rules between two orders.<\/span><\/p><p class=\"small-txt font-regular\"><b>What doesn't work:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c \"Drawer\" programs where benefits are unclear or variable<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Cards where you have to ask the staff where you stand<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c Poorly integrated apps that you forget to open<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>What works:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 A system visible as soon as the order is placed (on kiosk, QR, app, etc.)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 Simple logic: 1 euro = 10 points, 50 points = 1 advantage<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 A clear, personalized benefit that triggers automatically<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>The Obypay solution displays customer progress and benefits in real time.<\/b><span style=\"font-weight: 400;\"> No need to guess.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-27\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. A program launched but never animated\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This is the most common mistake: the program exists... on paper.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> But no message is sent. No one reminds the customer. Nothing moves.<\/span><\/p><p class=\"small-txt font-regular\"><b>Consequences:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Customer forgets he's registered<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c The staff don't talk about it anymore<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c You're missing out on a powerful lever that could have created a habit<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>A program must live in the customer journey:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 A notification when a level is reached<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 A message after 15 days without an order<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 A raise before expiry of an advantage<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 Prominence in the hall or at reception<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The animation can be automated (and it should be), but it must remain visible.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-28\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. No follow-up = no learning possible\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Without data, you're flying blind. And a program you don't measure is a program that stagnates. Many restaurants launch a program without ever measuring its impact.<\/span><\/p><p class=\"small-txt font-regular\"><b>Here's what you need to do, at the very least:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c program activation rate (how many customers sign up?)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c usage rate (how many accumulate points? use their benefits?)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c impact on recurrence (do loyal customers come back more regularly?)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c evolution of the average basket among registered customers<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">All this data is available in the Obypay interface. They enable you to adjust your offers, messages and timings to turn your loyalty program into a powerful sales lever.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm.jpg\" alt=\"\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_pilotage_base_donnees_crm-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-29\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tChecklist: 10 steps to profitable, measurable loyalty\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-30\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Define your objectives (loyalty or traffic?)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Do you want customers to come back more often? Buy more with each visit? Want them to choose your lunchtime menu over another?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Clarify what you want from the program. It changes everything, from the type of offer to the tone of the messages.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-31\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Choosing the right tools for your format\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Not all tools are created equal. What works for you depends above all on your business, your workflows and your way of working.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fast casual<\/span><\/a><span style=\"font-weight: 400;\"> : rely on a visible tiered card on a terminal, with <\/span><a href=\"https:\/\/obypay.com\/en\/features\/automated-scenarios-food-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automated scenarios<\/span><\/a><span style=\"font-weight: 400;\"> and a clear reward for the first visits.  Objective: create repeat business quickly.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/traditional-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Traditional restaurant<\/span><\/a><span style=\"font-weight: 400;\"> These include an easy-to-present digital loyalty card, post-visit SMS text messaging to keep the link alive, and highlighting a favorite product as a reward. The approach is more relational than mechanical.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/digital-solution-food-court\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Food court<\/span><\/a><span style=\"font-weight: 400;\"> a shared program between corners with cashback that can be reused on all stands. This is the best way to ensure that the shopping experience remains seamless despite the many different banners.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-32\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Identify moments of customer contact\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>That's when you can :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 collect the data<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 activate a message<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 offer an advantage<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">List them: kiosk, QR code, payment, order taking, post-delivery email, etc. <\/span><b>The more consistent you are, the more natural loyalty becomes.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-33\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Collect data smoothly (and legally!)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>No need for a 10-field form. Just ask for the essentials at the right time.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And on the RGPD side: always ask for consent, leave the option to unsubscribe, and avoid unnecessary data.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-34\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Segment your database\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Not all your customers are alike.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Make useful groups:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c new customers<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c inactive (haven't been here in 3 weeks)<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c regular<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c baskets &gt; \u20ac25<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c order at lunchtime<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You can then adapt your messages and offers. A segmented base is an activatable base.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-35\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t06. Set up 2 to 3 scenarios\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">There's no need to launch 15 right from the start. Start simple:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c relaunch after X days<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c birthday message<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c reward on 3rd or 5th visit<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Obypay offers ready-to-use templates. You can activate them, test them, then adjust them over time.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-36\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t07. Train your teams to talk about the program\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If your teams don't talk about it, no one will sign up.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Take your time:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c explain how it works<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c show them how to talk about it naturally<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c involve them in customer feedback<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A loyalty card well explained by a waiter often carries more weight than a flyer.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-37\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 08. Communicating your program (in theatres, online, on delivery)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Just because you have a good program doesn't mean people will see it.<br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Display it:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c on control terminals<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c on packaging<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c on the networks<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c in post-order messages<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c at the counter<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Communication is what turns a tool into a habit.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-38\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t09. Measure returns (frequency, basket, reactivation)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Look what's happening:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c how many customers are active?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c do they come back more often?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c is their basket evolving?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c which messages trigger returns?<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>With Obypay, it's all traceable. You'll know what's working and what needs adjusting.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-39\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t10. Adjust every 2 months according to results\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A loyalty program is not set in stone. Remove what doesn't work. Test a new message. Change a reward.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">2 months is the right pace for learning lessons, without waiting for everything to run out of steam.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Your program doesn't have to be perfect. It just has to be alive.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-40\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Ready to (really) structure your loyalty strategy?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If you've made it this far, <\/span><b>is that you know that building loyalty means more than just offering discounts from time to time.<\/b><b><br><\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You have customers.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You have data.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">All that's left is to activate them.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Start simple. Test. Adjust. <\/span><b>And above all: integrate loyalty into your day-to-day operations, just as you track your sales or inventory.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And if you want to go further, <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our team is available<\/span><\/a><span style=\"font-weight: 400;\"> to support you and answer your questions.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tstructure their loyalty \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/leverage-customer-data-restaurant-loyalty-strategy\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer data and loyalty: 5 key actions to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>7 out of 10 customers don't return after a first visit. Lack of commitment, overly generic offers, lack of follow-up? In a sector where customer loyalty generates up to 60 % of sales, exploiting customer data becomes essential. Order history, preferences, frequency of visits... This information can be used to personalize the experience, create relevant offers and automate follow-ups. The major chains have understood this, but these strategies are now accessible to everyone. Discover 5 concrete actions to collect, analyze and use your data with the right tools (CRM, loyalty program, dashboards) and boost your restaurant in the long term.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_solution_tout_en_un_experience_client-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/customer-database-loyalty-payment-why-centralize-everything\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">5 reasons to choose an all-in-one solution rather than separate restoration tools<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Too many restaurateurs are still navigating with a cash register on one side, a loyalty program on the other, a CRM tool on top, and email software for good measure.<br \/>\nOn paper, each tool does its job. But in reality, you spend more time putting the pieces back together than managing your customer relationships: exports, re-entries, marketing actions that are complicated to implement... By grouping everything in a single tool, you simplify your day-to-day work.<br \/>\nData flows, reminders are triggered automatically, and the customer experience remains seamless, from the first visit to the next.<br \/>\nNo more Excel spreadsheets or manual imports: everything is connected, in real time.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_allergenes_sans_gluten_parcours_client-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/allergens-dietary-requirements-ethics-how-to-showcase-your-commitments-in-the-customer-journey\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Allergens, special diets, ethics: how to make the most of your commitments in the customer journey<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vegan, gluten-free, lactose-free, allergen-free... these words are everywhere. But are they really legible where your customers need them? When nearly 40 % of consumers follow a specific diet, clearly displaying your commitments shouldn't be an option. It's a concrete way to facilitate decision-making, reassure... and sell better. In this guide, we look at the real issues behind these choices: how to make this information visible (and useful) in the customer journey, avoid false promises and turn your commitments into a real strength for your establishment.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14.png 1198w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-300x209.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-1024x713.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-768x535.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-760x529.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-480x334.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-320x223.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-160x111.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/Capture-decran-2025-05-23-a-10.09.14-80x56.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 69.616026711185%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-8-mistakes-that-ruin-customer-experience\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant: 8 mistakes that ruin the customer experience, without you even knowing it<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Some customer irritants go completely unnoticed... until the day they take a toll on your business without warning.<br \/>\nPoorly-structured menu, lack of Click &amp; Collect, wobbly interface, lagging loyalty... It's not always the big failures that drive your customers away, but an accumulation of details that are invisible on the team side, but very visible on the customer side. In this article, we take a look at 8 common mistakes that you may be making without realizing it, with examples, their direct impact, and above all, solutions for correcting them easily. If you want to improve your customer experience without redoing everything, this is the place to start.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman.jpg 2000w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/OBYPAYxLORD_2581_Barman-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.65%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/8-effective-ideas-to-nail-your-restaurant-opening-night\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">8 effective ideas for a successful restaurant opening night<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Are you on the home stretch before your establishment opens? Now's the time to think about your opening party. In this article, you'll find 8 concrete ideas for making a success of your opening night: attracting people from the start, creating a real moment, capturing your first contacts and launching a loyalty dynamic. These easy-to-implement actions are designed for restaurateurs who want to make a lasting impression from the very first service, without spending weeks on it or blowing their budget.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration.jpeg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration.jpeg 1371w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-300x257.jpeg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-1024x877.jpeg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-768x658.jpeg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-14x12.jpeg 14w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-1200x1028.jpeg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-760x651.jpeg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-480x411.jpeg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-320x274.jpeg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-160x137.jpeg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/06\/obypay_panier_moyen_restauration-80x69.jpeg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 85.630926331145%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/increase-average-ticket-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Increasing the average restaurant basket: what really works<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>In the restaurant business, volume is no longer enough. Even with a full house, margins melt away and teams burn out. The real lever today is the average basket. With just \u20ac2 more per ticket, you can generate \u20ac2,000 more in monthly sales, without recruiting new staff or complicating the day-to-day running of the restaurant. In this article, we show you how to do it, by activating the right levers: order flow, well-placed offers, digital tools and loyalty.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Do you have a loyalty program in place? Or are you still hesitating to launch one? We take stock. What works (and what doesn't), the right tools for your format, the key moments to collect data, and 5 automations to test tomorrow.<br \/>\nBonus: a clear checklist for structuring your loyalty and turning it into a profitable lever.<\/p>","protected":false},"author":11,"featured_media":10334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[19],"tags":[],"post_solution":[53,49,46,39,56],"post_sector":[60,52,54,42,43,51,44],"class_list":["post-10333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-cartes-prepayees","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-franchise","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10333"}],"version-history":[{"count":8,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10333\/revisions"}],"predecessor-version":[{"id":10344,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10333\/revisions\/10344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10334"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10333"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10333"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}