{"id":10209,"date":"2025-05-09T09:45:20","date_gmt":"2025-05-09T09:45:20","guid":{"rendered":"https:\/\/obypay.com\/?p=10209"},"modified":"2025-05-19T07:16:43","modified_gmt":"2025-05-19T07:16:43","slug":"fidelisation-client-restauration-10-exemples-sms-marketing","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/restaurant-customer-loyalty-10-sms-marketing-ideas\/","title":{"rendered":"\u00a0Building customer loyalty in the restaurant business: 10 SMS marketing ideas to try out"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10209\" class=\"elementor elementor-10209\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope \n\t\t\t\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Succ\u00e8s Clients<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope \n\t\t\t\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tSommaire\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tPourquoi utiliser le SMS pour fid\u00e9liser vos clients ?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t10 exemples concrets de SMS marketing \u00e0 adapter\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tCe qu\u2019il faut toujours inclure dans vos SMS\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tAutomatisez l\u2019envoi de vos SMS avec Obypay\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tPartager l'article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg 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6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>En 2025, le SMS marketing est l'un des canaux les plus performants pour fid&eacute;liser vos clients en restauration.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec un <\/span><a href=\"https:\/\/bonjourdata.io\/statistiques-et-tendances-cles-sur-le-sms-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">taux d'ouverture atteignant 98&#8239;%<\/span><\/a><span style=\"font-weight: 400;\"> et 90&#8239;% des messages lus dans les 3 minutes suivant leur r&eacute;ception, le SMS garantit une communication directe et efficace.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pourtant, il est encore largement sous-exploit&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><b>Une <\/b><a href=\"https:\/\/obypay.com\/fidelisation\/campagnes-marketing-restaurant\/\" target=\"_blank\" rel=\"noopener\"><b>campagne SMS<\/b><\/a><b> peut avoir un vrai impact sur votre chiffre d&rsquo;affaires, <\/b><span style=\"font-weight: 400;\">&agrave; condition d&rsquo;envoyer le bon message, au bon moment.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ce n&rsquo;est pas une question de volume, mais de pertinence.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Dans cet article, on vous partage <\/span><b>10 exemples concrets de SMS &agrave; adapter selon vos objectifs<\/b> <b>: <\/b><span style=\"font-weight: 400;\">relancer, remercier, activer ou simplement entretenir le lien.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPourquoi utiliser le SMS pour fid\u00e9liser vos clients ?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Parce que c&rsquo;est simple, direct, et surtout : &ccedil;a marche. <\/span><b>Le SMS, c&rsquo;est un canal qui touche vraiment. <\/b><span style=\"font-weight: 400;\">Et vous touchez votre client directement dans sa poche, sans passer par un interm&eacute;diaire ou d&eacute;pendre d&rsquo;un algorithme.<\/span><\/p><p class=\"small-txt font-regular\"><b>C&ocirc;t&eacute; fid&eacute;lit&eacute;, c&rsquo;est un alli&eacute; de poids :<\/b><span style=\"font-weight: 400;\"> vous pouvez relancer un client apr&egrave;s sa premi&egrave;re commande, lui souhaiter son anniversaire, ou l&rsquo;inviter &agrave; revenir avec une offre bien plac&eacute;e.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ce qui fait vraiment la diff&eacute;rence, c&rsquo;est le lien entre votre <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/programme-de-fidelite-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">programme de fid&eacute;lit&eacute;<\/span><\/a><span style=\"font-weight: 400;\"> et votre <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/base-clients-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">base de donn&eacute;es clients<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&Agrave; chaque commande, vous r&eacute;coltez des infos pr&eacute;cieuses : date de derni&egrave;re commande, nombre de points fid&eacute;lit&eacute;, historique d&rsquo;achats&hellip; <\/span><b>Vous pouvez segmenter et cibler vos envois en quelques clics.&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Pas besoin d&rsquo;envoyer le m&ecirc;me message &agrave; tout le monde en croisant les doigts. La fid&eacute;lit&eacute;, c&rsquo;est une question de timing et de pertinence. Et l&agrave;-dessus, le SMS fait le job.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t10 exemples concrets de SMS marketing \u00e0 adapter\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Voici <\/span><b>10 exemples de SMS marketing simples et efficaces<\/b><span style=\"font-weight: 400;\">, &agrave; envoyer selon le moment, le profil du client ou l&rsquo;objectif vis&eacute;. &Agrave; copier-coller, adapter, tester&hellip; et voir ce qui fonctionne le mieux pour vous.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Relance post-premi\u00e8re visite\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> transformer un client occasionnel en client fid&egrave;le, d&egrave;s sa premi&egrave;re venue.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Merci pour votre premi&egrave;re visite chez [Nom du resto] <br><\/span><span>On vous offre -10% sur votre prochaine commande.&nbsp;<br><\/span><span style=\"font-weight: 400;\">Valable jusqu&rsquo;&agrave; dimanche !<br><\/span><span>[Lien Click &amp; Collect]<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">Vous cr&eacute;ez un r&eacute;flexe de retour rapide. Le client a test&eacute;, il est encore &ldquo;chaud&rdquo;. Un petit bonus bien plac&eacute; suffit &agrave; le faire revenir.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. R\u00e9compense fid\u00e9lit\u00e9 atteinte\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> inciter &agrave; utiliser ses points ou profiter de sa r&eacute;compense&hellip; sans tarder.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Bravo ! Votre carte fid&eacute;lit&eacute; est compl&egrave;te !<br><\/span><span style=\"font-weight: 400;\">Un dessert offert sur votre prochaine commande !<br><\/span><span style=\"font-weight: 400;\">&Agrave; activer ici : [Lien]<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">Vous rappelez la valeur concr&egrave;te du programme. Et vous d&eacute;clenchez une commande sans avoir besoin d&rsquo;une promo g&eacute;n&eacute;rale.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 03. Client inactif depuis 30 jours\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> relancer un client avant qu&rsquo;il ne vous oublie compl&egrave;tement.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous nous manquez.<br><\/span><span style=\"font-weight: 400;\">-20 % sur votre prochaine commande avec le code RETOUR20<br><\/span><span style=\"font-weight: 400;\">Valable jusqu&rsquo;&agrave; dimanche soir <br><\/span><span>[Lien]<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">Vous jouez sur la proximit&eacute; tout en cr&eacute;ant un sentiment d&rsquo;urgence. La promo cibl&eacute;e valorise le client sans casser vos prix &agrave; tout le monde.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Anniversaire client\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> cr&eacute;er une relation plus personnelle (et faire plaisir).<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Joyeux anniversaire !<br><\/span><span style=\"font-weight: 400;\">Un dessert offert pour f&ecirc;ter &ccedil;a, &agrave; utiliser dans les 7 jours !<br><\/span><span style=\"font-weight: 400;\">&Agrave; pr&eacute;senter en caisse ou activer ici : [Lien]<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">C&rsquo;est un message qui sort du cadre commercial. Le client se sent consid&eacute;r&eacute;, et vous gardez le lien sans pousser &agrave; la vente directe.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Offre flash pour les plus fid\u00e8les\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> r&eacute;compenser vos meilleurs clients de mani&egrave;re ponctuelle, sans attendre qu&rsquo;ils utilisent leurs points.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Offre VIP.<br><\/span><span style=\"font-weight: 400;\">Aujourd&rsquo;hui seulement : -30 % sur le menu midi pour nos clients les plus fid&egrave;les !<br><\/span><span style=\"font-weight: 400;\">Code &agrave; pr&eacute;senter : VIP30<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ?&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">C&rsquo;est rapide, cibl&eacute;, et &ccedil;a valorise la fid&eacute;lit&eacute;. Pas besoin d&rsquo;un &eacute;v&eacute;nement sp&eacute;cial, vous entretenez l&rsquo;engagement avec un petit coup de pouce inattendu.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t06. Demande d\u2019avis apr\u00e8s commande\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> r&eacute;colter des retours utiles et maintenir le lien juste apr&egrave;s l&rsquo;exp&eacute;rience client.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Merci pour votre commande !<br><\/span><span style=\"font-weight: 400;\">Vous avez 30 secondes ? Donnez-nous votre avis ici : [Lien]<br><\/span><span style=\"font-weight: 400;\">Et on vous glisse un bonus pour la prochaine \ud83d\ude09<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">Vous montrez que l&rsquo;avis du client compte. Et vous glissez un pr&eacute;texte pour le faire revenir. Gagnant-gagnant.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 07. Rappel des points \u00e0 utiliser\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> &eacute;viter que vos clients oublient qu&rsquo;ils ont une cagnotte ou une r&eacute;compense en attente.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous avez 1 200 points fid&eacute;lit&eacute; non utilis&eacute;s !<br><\/span><span style=\"font-weight: 400;\">Et si vous les utilisiez ce soir ?<br><\/span><span style=\"font-weight: 400;\">[Lien Click &amp; Collect]<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">Le client a d&eacute;j&agrave; &ldquo;gagn&eacute;&rdquo; quelque chose. Vous le poussez &agrave; l&rsquo;utiliser, ce qui d&eacute;clenche souvent une commande plus grosse.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t08. Parrainage client\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> activer vos clients fid&egrave;les pour en faire des ambassadeurs.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous aimez [Nom du resto] ? Vos amis aussi vont adorer !<br><\/span><span style=\"font-weight: 400;\">5 &euro; pour vous et pour eux d&egrave;s leur 1re commande.<br><\/span><span style=\"font-weight: 400;\">Parrainez ici : [Lien]<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">La m&eacute;canique est simple et doublement motivante. Vous touchez un nouveau client et vous remerciez l&rsquo;ancien.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t09. Invitation \u00e0 un \u00e9v\u00e8nement priv\u00e9\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> renforcer le lien client avec un moment exclusif.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Soir&eacute;e d&eacute;gustation r&eacute;serv&eacute;e &agrave; nos clients fid&egrave;les !<br><\/span><span style=\"font-weight: 400;\">Jeudi &agrave; 19h, places limit&eacute;es !&nbsp;<br><\/span><span style=\"font-weight: 400;\">R&eacute;servez ici : [Lien]<br><br><\/span><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">Vous donnez acc&egrave;s &agrave; quelque chose de &ldquo;r&eacute;serv&eacute;&rdquo;. Et vous cr&eacute;ez de l&rsquo;attachement &agrave; la marque, au-del&agrave; du simple achat.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t10. Fin de mois \/ boost fr\u00e9quentation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>L&rsquo;objectif :<\/b><span style=\"font-weight: 400;\"> remplir un service creux ou relancer en p&eacute;riode calme.<\/span><\/p><p class=\"small-txt font-regular\"><b>Exemple de message :&nbsp;<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ce midi, c&rsquo;est cadeau !<br><\/span><span style=\"font-weight: 400;\">Un dessert offert d&egrave;s 15 &euro; de commande aujourd&rsquo;hui.<br><\/span><span style=\"font-weight: 400;\">Code : LUNDI<\/span><\/p><p class=\"small-txt font-regular\"><b>Pourquoi &ccedil;a fonctionne ? <\/b><span style=\"font-weight: 400;\">Un petit geste qui n&rsquo;impacte pas trop vos marges, mais qui pousse &agrave; revenir quand la fr&eacute;quentation baisse.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation.jpg\" alt=\"Deux personnes tenant leurs t\u00e9l\u00e9phones portables, vues en gros plan sur leurs mains.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/05\/obypay_sms_automatisation-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tCe qu\u2019il faut toujours inclure dans vos SMS\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Si vous voulez que votre <\/span><a href=\"https:\/\/obypay.com\/fidelisation\/campagnes-marketing-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campagne SMS<\/span><\/a><span style=\"font-weight: 400;\"> fonctionne (et donne envie de revenir), voici les &eacute;l&eacute;ments &agrave; ne jamais oublier :<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. Un message clair et direct\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Vous avez peu de caract&egrave;res. Allez droit au but : dites ce que vous offrez, &agrave; qui, et jusqu&rsquo;&agrave; quand.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. Un avantage concret\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">R&eacute;duction, cadeau, points &agrave; utiliser&hellip; Il faut que le client comprenne imm&eacute;diatement ce qu&rsquo;il gagne &agrave; agir maintenant.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. Un appel \u00e0 l\u2019action simple\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Ajoutez un lien vers le <\/span><a href=\"https:\/\/obypay.com\/commande-et-paiement\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\">, une mention &ldquo;&agrave; pr&eacute;senter en caisse&rdquo; ou un code promo. Le client doit savoir quoi faire, tout de suite.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Une limite dans le temps\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Sans &ccedil;a, l&rsquo;effet d&rsquo;urgence dispara&icirc;t. Mettez une date de validit&eacute; ou pr&eacute;cisez &ldquo;aujourd&rsquo;hui seulement&rdquo;.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Une personnalisation\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Un pr&eacute;nom, une info li&eacute;e &agrave; son historique ou juste un clin d&rsquo;&oelig;il au programme fid&eacute;lit&eacute;. Vous montrez que ce message lui est vraiment destin&eacute;.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; &Agrave; chaque envoi, demandez-vous : <\/span><b>est-ce que c&rsquo;est utile, clair et actionnable pour le client que je cible ?<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tAutomatisez l\u2019envoi de vos SMS avec Obypay\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Avec Obypay, plus besoin d&rsquo;envoyer vos campagnes SMS manuellement. <\/span><b>Vous cr&eacute;ez vos sc&eacute;narios, vous ciblez vos clients, et tout part au bon moment, sans que vous ayez &agrave; y penser.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On vous montre comment &ccedil;a marche ? <\/span><a href=\"https:\/\/obypay.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Contactez notre &eacute;quipe d&egrave;s maintenant.<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tL\u2019avenir appartient \u00e0 ceux qui\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tfid\u00e9lisent intelligemment\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(surtout \u00e0 nos c\u00f4t\u00e9s)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/contact\/\" class=\"btn btn--solid-white\">\n\tObtenir plus d'infos\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">nos autres articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/blog\/\" class=\"btn btn--orange\">\n\ttoutes les ressources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8.png 1424w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/02\/2-2-fs8-300x211.png 300w, 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mb2\">10 exemples d\u2019email Restauration pour s\u2019inspirer<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Vous avez l\u2019adresse mail de vos clients, et vous avez le logiciel adapt\u00e9 pour leur envoyer des messages mais vous ne savez pas quoi leur dire ? Dans cet article, nous vous donner 10 id\u00e9es d'email de fid\u00e9lit\u00e9 pour vos clients. <\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.666666666667%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/8-digital-trends-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">8 tendances digitales pour les restaurants \u00e0 surveiller<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Apr\u00e8s deux ann\u00e9es \u00e9prouvantes, le secteur de la restauration devrait retrouver des couleurs en 2022. Les restrictions sanitaires et les fermetures forc\u00e9es en 2020 et...<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2.jpg 2426w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-2048x1536.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1920x1440.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/DSC07605-Enhanced-NR-2-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.979389942292%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/average-ticket-self-ordering-restaurant-customers\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Ticket moyen en hausse : l\u2019effet direct des outils de commande autonome<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>+10 \u00e0 +30 % sur le ticket moyen : c\u2019est ce que constatent les restaurateurs \u00e9quip\u00e9s d\u2019outils de commande autonome. Pas besoin de forcer la vente, il suffit de laisser le client tranquille. Quand il commande \u00e0 son rythme, sans pression ni jugement, il se fait plaisir. Il explore, ajoute un extra, compl\u00e8te son menu. Dans cet article, on vous montre comment des bornes et QR codes bien configur\u00e9s peuvent transformer vos ventes. \u00c0 lire si vous cherchez \u00e0 vendre plus, sans en faire plus.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_plats_restauration-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/5-pillars-successful-restaurants-strategy-tools\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Le boom du sur-mesure dans la restauration : entre sant\u00e9, plaisir et identit\u00e9 alimentaire<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>83 % des Fran\u00e7ais ont modifi\u00e9 leur alimentation au cours des deux derni\u00e8res ann\u00e9es, notamment pour des raisons \u00e9thiques, environnementales ou de sant\u00e9. R\u00e9sultat : la personnalisation des repas devient un nouveau standard dans la restauration. Intol\u00e9rances, r\u00e9gimes, convictions\u2026 vos clients veulent avoir le choix. Et si vous ne proposez pas un minimum de flexibilit\u00e9, vous risquez de les perdre. Dans cet article, on vous aide \u00e0 structurer une offre sur-mesure sans d\u00e9sorganiser votre cuisine : attentes clients, carte modulaire, outils digitaux\u2026 tout ce qu\u2019il faut savoir pour int\u00e9grer la personnalisation sans plomber votre service.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/streamline-hardware-management-multi-brand-food-court\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Les 5 piliers que partagent tous les restaurants qui performent en 2025<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Comment font les restaurants qui tournent vraiment bien pour garder le cap, m\u00eame dans des zones tr\u00e8s concurrentielles ? Spoiler : ce n\u2019est pas qu\u2019une question de cuisine. Organisation, automatisation, connaissance client, exp\u00e9rience fluide, strat\u00e9gie bien pos\u00e9e\u2026 Dans cet article, on passe en revue les 5 piliers concrets qui permettent \u00e0 un \u00e9tablissement de rester performant, jour apr\u00e8s jour. Pas de recettes magiques, mais des pratiques simples, test\u00e9es, et applicables \u00e0 tous les formats de restaurants. Vous voulez structurer votre activit\u00e9, gagner en efficacit\u00e9 et mieux piloter votre croissance ? Vous \u00eates au bon endroit.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Want your customers to come back more often? Here are 10 ready-to-use SMS messages to boost loyalty, fill empty services and maintain the bond effortlessly. Copy, paste and adapt according to your objectives.<\/p>","protected":false},"author":11,"featured_media":10216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[53,49,39,56],"post_sector":[60,52,54,42,55,43,61,51,44],"class_list":["post-10209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-campagnes-marketing","post_solution-carte-de-fidelite","post_solution-programme-de-fidelite","post_solution-solutions-digitales","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10209"}],"version-history":[{"count":0,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10216"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10209"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10209"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}