{"id":10183,"date":"2025-04-29T15:30:34","date_gmt":"2025-04-29T15:30:34","guid":{"rendered":"https:\/\/obypay.com\/?p=10183"},"modified":"2025-04-29T15:30:35","modified_gmt":"2025-04-29T15:30:35","slug":"allergenes-regimes-specifiques-ethique-valoriser-engagements-parcours-client","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/allergens-dietary-requirements-ethics-how-to-showcase-your-commitments-in-the-customer-journey\/","title":{"rendered":"Allergens, special diets, ethics: how to make the most of your commitments in the customer journey"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10183\" class=\"elementor elementor-10183\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tExpectations are becoming increasingly important when it comes to choosing a restaurant.\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t How can you make the most of your digital tools to promote these commitments?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t Best practices to follow (and pitfalls to avoid)\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tReady to put your commitments to better use? Let's talk\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 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20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Gluten-free, vegan, lactose-free, allergen-free... These words have become familiar on restaurant menus,<\/b><span style=\"font-weight: 400;\"> from <\/span><a href=\"https:\/\/obypay.com\/en\/fast-food\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fast food<\/span><\/a><span style=\"font-weight: 400;\"> as well as more <\/span><a href=\"https:\/\/obypay.com\/en\/traditional-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">traditional<\/span><\/a><span style=\"font-weight: 400;\">. But even today, they often remain invisible, poorly explained or relegated to the background in the ordering process.<\/span><\/p><p class=\"small-txt font-regular\"><b>Yet the demand is there.<\/b><span style=\"font-weight: 400;\"> And it continues to grow.&nbsp;<\/span><\/p><p class=\"small-txt font-regular\"><b>In France, <\/b><a href=\"https:\/\/www.universcience.fr\/fr\/esprit-critique\/barometre-esprit-critique-2025\" target=\"_blank\" rel=\"noopener\"><b>40 % of consumers follow a special diet<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Of these, 55 % do so out of environmental or ethical conviction, and 42 % for medical reasons. In other words: these choices are not anecdotal. <\/span><b>They directly influence your customers' decisions.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">So it's not just a matter of \"offering an option\" to tick the box.<\/span><b> It's all about displaying them properly, making them legible, understandable and easily accessible,<\/b><span style=\"font-weight: 400;\"> whatever the channel: <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Self ordering kiosk<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/qr-code-menu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QR Code<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-delivery-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">delivery<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><b>In this guide, we take stock:<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 why these commitments weigh more and more heavily in purchasing decisions,<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 how to promote them effectively on your digital media,<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 best practices (and pitfalls to avoid) to make it work, without false promises.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tExpectations are becoming increasingly important when it comes to choosing a restaurant.\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Taste, price, appetizing photos... these are no longer enough. Today, many customers also choose according to what's behind the plate: the ingredients, the origin, the way it's produced.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's not just a question of offering a vegetarian or gluten-free option \"just in case\". For a growing number of customers,<\/span><b> these criteria have become a real starting point in the choice of dish (and even in the choice of restaurant).<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t What drives new eating habits\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">There are many driving forces, often in combination:<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Health:<\/b><span style=\"font-weight: 400;\"> allergies, intolerances, chronic illnesses, but also the desire to eat a more balanced diet or limit certain foods (meat, lactose, gluten...).<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Ethics:<\/b><span style=\"font-weight: 400;\"> respect for animal welfare, rejection of certain industrial practices, search for labels or more transparent supply chains.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c The environment :<\/b><span style=\"font-weight: 400;\"> reducing meat consumption, choosing local or seasonal products, paying attention to carbon impact.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>According to Ifop, almost one French person in two has reduced their meat consumption.<\/b><span style=\"font-weight: 400;\"> This trend is even more marked among young people: 40 % of 18-24 year-olds say they pay attention to the origin and composition of dishes when eating out (Observatoire Cetelem, 2023).<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">For some, these choices are a matter of conviction. For others, a necessity. In both cases, <\/span><b>the clarity and accessibility of information play a decisive role in the customer experience and in the final decision.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tAllergens, special diets, labels: transparency has become essential\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>When it comes to allergens, the legal obligation is clear.<\/b><span style=\"font-weight: 400;\"> But in practice, too many establishments make do with inconspicuous or incomplete information.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A customer with a gluten or lactose allergy isn't going to guess whether the pizza dough is wheat-free, or whether the sauce contains milk. <\/span><b>They expect accurate, accessible, reliable information.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\"In France, the law requires restaurateurs to clearly inform consumers about the presence of 14 major allergens in their dishes (INCO Regulation n\u00b01169\/2011).\nThese allergens are: gluten, crustaceans, eggs, fish, peanuts, soy, milk (including lactose), nuts, celery, mustard, sesame, sulfur dioxide and sulfites, lupin and mollusks.\nThe information may be displayed on the card, available as a poster, register or written document readily available on request. If it is not directly visible, customers must be expressly informed of its availability.\"\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">What the law says<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Customers have the same expectations, preferring organic products, quality labels (Label Rouge, PDO, PGI), sustainable fishing and local produce. <\/span><b>If you've made committed choices, it would be a shame not to make them visible.<\/b><span style=\"font-weight: 400;\"> But it's not enough to write it once on your site's home page. <\/span><b>Information needs to be where it's needed: directly on the map, the kiosk, the digital menu, the product sheet.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">This level of clarity is reassuring. It avoids mistakes. It shows that you take your customers' needs seriously, without overselling or making empty promises.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhy displaying your commitments influences your customers' choice (and loyalty)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>Between two establishments of equivalent quality and price, customers will often choose the one where they can order without stress.<\/b><span style=\"font-weight: 400;\"> The one that, right from the start, shows him that his needs are understood and taken into account. Not the one where he has to rummage through the menu or ask at the counter if the sauce contains lactose or if the veggie burger is really vegetarian.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">It's not just a question of comfort. <\/span><b>It's a question of trust.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A blur or absence of information can be enough to disqualify a restaurant, even if the food is good. <\/span><b>Making your commitments visible right from the order process removes any doubts before they arise. <\/b><span style=\"font-weight: 400;\">It means enabling every customer to make their choice quickly, without hesitation, and in complete safety.<\/span><\/p><p class=\"small-txt font-regular\"><b>And this is especially true for group orders:<\/b><b><br><\/b><span style=\"font-weight: 400;\">\u279c if everyone can easily identify an option that suits them,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c if the allergic or vegan person doesn't have to monopolize the discussion,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c if the info is fluid and reassuring for everyone,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">... so the decision to order from you is quicker and easier.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhat this means for your experience (and your business)\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFewer hesitations = more finalized orders\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A reassured customer takes action. Conversely, an unclear or overly complex map slows down the decision process, especially on channels such as the Internet. <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the terminal<\/span><\/a><span style=\"font-weight: 400;\">where the experience has to be fast.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tA real difference in loyalty\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If an allergic or vegan customer has found your products easy to use once, there's a good chance they'll come back again. Because they know they won't have to ask the same questions every time.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tEnhancing word-of-mouth (and customer reviews)\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Feedback concerns not only the plate, but also the overall experience: \"Easy to spot allergen-free dishes\", \"Very clear on vegan options\", \"You can filter directly by diet, hyper practical\".<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tBetter error (and risk) management\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The more precise and well-integrated the information, the fewer misunderstandings and unpleasant surprises there will be. It's also a protection for you: an error in allergen labelling, for example, can have serious consequences.<br><br><\/span><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> Discover our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/5-pillars-successful-restaurants-strategy-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The boom in made-to-measure foodservice: between health, pleasure and food identity<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t How can you make the most of your digital tools to promote these commitments?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Where paper has its limits, digital makes your commitments visible without overloading the customer experience.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tOn control terminals\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>\u279c Create specific categories visible from the home screen:<\/b><span style=\"font-weight: 400;\"> \"Vegan\", \"Gluten-free\", \"Lactose-free\", \"Halal\".<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Display legible pictograms on every dish visual,<\/b><span style=\"font-weight: 400;\"> with easily identifiable color codes or symbols (but keep it simple: too much information kills information).<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Order the display intelligently:<\/b><span style=\"font-weight: 400;\"> For example, highlight vegetarian or allergen-free options during certain periods (Veganuary, Gluten-Free Week, etc.). These kinds of settings are simple, but can have a real impact on choices.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tClick &amp; Collect, Click &amp; Delivery and on QR Code menu\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>\u279c Propose active filters as soon as the menu opens,<\/b><span style=\"font-weight: 400;\"> not just on the product sheet. The idea is to enable everyone to see directly which options are right for them.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Tailor info depth to context:<\/b><span style=\"font-weight: 400;\"> on delivery, customers are often looking for speed, while at the table, they may have more time to consult the details.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Standardize allergen information:<\/b><span style=\"font-weight: 400;\"> same wording everywhere, no variations between substrates.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-scaled.jpg\" alt=\"In a restaurant, a customer orders her meal from a kiosk.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/OBYPAYxLORD_5387_Borne_Mockup-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFor food courts\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><b>\u279c Activate the <\/b><a href=\"https:\/\/obypay.com\/en\/features\/cross-stalls-food-court\/\" target=\"_blank\" rel=\"noopener\"><b>transverse stalls<\/b><\/a><b> :<\/b><span style=\"font-weight: 400;\"> they bring all compatible offers together on a single page, across all stands.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">For example, a \"Vegan Options\" section that draws from the cards of each stand, without the customer having to go and check the signs one by one.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><span style=\"font-weight: 400;\">It makes life easier for customers, and gives visibility to stands that offer these options, even if the customer wouldn't have thought of them first.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t Going further: boosting the average basket with aligned suggestions\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Displaying your commitments doesn't just reassure. It can also become a lever for additional sales, provided you offer the right suggestions to the right people.<\/span><\/p><p class=\"small-txt font-regular\"><b>With the <\/b><a href=\"https:\/\/obypay.com\/en\/features\/product-push-food-service\/\" target=\"_blank\" rel=\"noopener\"><b>product pushes<\/b><\/a><b> you can :<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u2714 offer a vegan drink to a customer who chooses a vegan dish<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 suggest a lactose-free dessert with an allergen-free dish<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 adapt formulas (starter + main course + dessert) according to the diets chosen, without the risk of inconsistency in the proposals<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>This logic helps to avoid upsells that are out of touch.<\/b><span style=\"font-weight: 400;\"> (like suggested nuggets on a veggie order). <\/span><b>Your proposals remain relevant, respectful of the customer's choices and effective in terms of the average basket.<\/b><\/p><p class=\"small-txt font-regular\"><b>Enhancing the value of your food commitments through digital channels is a concrete business lever.<\/b><span style=\"font-weight: 400;\"> Not by multiplying marketing messages, but by making information visible, useful and well integrated into the ordering experience.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-15\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tHow can we measure the impact of these changes?\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">But how do you know if it's really working? Does this information really influence your customers' choices, and boost your sales or loyalty?<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Some concrete indicators to follow.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-16\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t1. Share of sales by specific plan\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Your ordering tools often allow you to analyze sales by dish type. See if :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c vegetarian, vegan, allergen-free options are regularly chosen,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c certain periods (Veganuary, etc...) boost these choices.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>Also interesting:<\/b><span style=\"font-weight: 400;\"> measure whether these dishes generate a similar or higher average basket than others.<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> Discover our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/average-ticket-self-ordering-restaurant-customers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Higher average ticket: the direct effect of self-order tools<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-17\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 2. Customer opinions and feedback\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">See if your commitments stand out spontaneously in the <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer reviews<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You can also include a short question in your satisfaction surveys or post-order emails: \"Did you easily find an option that matches your dietary needs?\"<\/span><\/p><p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><span style=\"font-weight: 400;\"> Discover our resource \u279c <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurants-5-ways-to-get-customer-reviews\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restaurants: 5 ways to collect customer reviews<\/span><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-18\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t3. Trends in loyalty and repeat orders\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Clear, well-integrated information helps build loyalty.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Follow us :<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c the repurchase rate,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c how often customers identified as vegan, vegetarian, allergen-free, etc., order,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c the evolution of your <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer base<\/span><\/a><span style=\"font-weight: 400;\"> on these segments.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">If you have a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> connected to your control tools, this data is often easily accessible.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-19\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h4 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tLittle extra tip: test, compare, adjust\n\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You can also run A\/B tests:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c for example, measure the impact of a specific highlight (filters visible from the home page vs. more discreet filters),<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c or test different pictogram formulations and visuals.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">These adjustments will allow you to optimize the experience and see what really works with your audience.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-scaled.jpg\" alt=\"\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-1024x684.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-768x513.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-2048x1367.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-1920x1282.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-1200x801.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-320x214.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurants_engagements_alimentaires-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.7578125%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-20\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Best practices to follow (and pitfalls to avoid)\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Customers' expectations have evolved: they don't just want to be told \"it's healthy\", they want to know why, how and what's inside.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And if the speech is blurred, exaggerated or poorly controlled, it can quickly backfire.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Here are three points to watch out for to avoid making the wrong move.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-21\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t1. Be precise: ingredients, origins, labels, legal information\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A dish marked \"vegan\" or \"gluten-free\" is a commitment. And your customers, especially those with dietary restrictions, won't let you pass them by.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">What to do:<\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c List ingredients clearly: <\/b><span style=\"font-weight: 400;\">You don't need to write an essay, but you do need to specify what may be in question (e.g. \"wheat-based soy sauce\").<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Indicate allergens according to legislation:<\/b><span style=\"font-weight: 400;\"> not in small print at the end, but clearly visible on each dish. Digital technology allows you to display this information directly on the product sheet, or even as a preview in the list.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Mention origins and labels when relevant:<\/b><span style=\"font-weight: 400;\"> a local or organic product can tip the balance. But here too, keep it factual (e.g. \"free-range eggs - French origin\", \"Label Rouge chicken\").<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">No vague or catch-all formulas. Your customers don't want to read \"carefully selected quality products\". They want to know what they're eating, period.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-22\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t2. Don't fall into the trap of greenwashing: consistency between what you say and what you actually do.\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Putting \"100 % local\" in big letters on your terminal if half your card comes from the other side of the world? Bad idea. Displaying \"vegan dishes\" when there's just a raw vegetable salad with no dressing? Same thing.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Your customers aren't fooled. They're quick to spot talk that's too good to be true. And in such cases, the risk is twofold:<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c You lose the trust of the people directly involved.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c You're discrediting your entire communication.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>A few best practices:<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Propose real alternatives:<\/b><span style=\"font-weight: 400;\"> a complete vegan dish, not just a side dish.<\/span><span style=\"font-weight: 400;\"><br><\/span><b>\u279c Don't pass off a simple meatless option as a vegetarian dish<\/b><span style=\"font-weight: 400;\"> if the broth or sauce are not.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c If you display commitments (organic, local, homemade), <\/span><b>make sure your teams know how to explain what's behind it.<\/b><b><br><\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">There's no need to overdo it. It's better to be sober, precise (and honest).<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-23\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t 3. Think about regularly updating your materials and training your teams.\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">False or out-of-date information can do more damage than no information at all.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A recipe that has changed but whose product sheet has not been corrected. A new vegan range that nobody is talking about because the information hasn't been passed on to the teams. This kind of discrepancy happens quickly (and undermines confidence).<\/span><\/p><p class=\"small-txt font-regular\"><b>To avoid this:<\/b><\/p><p class=\"small-txt font-regular\"><b>\u279c Update your digital tools as soon as there's a change in the map.<\/b><span style=\"font-weight: 400;\"> The advantage of digital is that you don't have to reprint menus, but you do have to update them.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Train your teams : <\/b><span style=\"font-weight: 400;\">They need to know what options are available, how to answer questions and, above all, how to give the right information.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><b>\u279c Think of the little details too:<\/b><span style=\"font-weight: 400;\"> Product visuals, descriptions and pushes must keep pace with changes in your offer. A push that proposes a classic milk dessert on a vegan dish, because the settings haven't kept up, breaks the experience.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Consistency between what you advertise, what you offer and what your teams say is what makes your commitments credible.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">What we display is binding. And at a time when customers are more attentive than ever to what they consume, lack of clarity or marketing shortcuts are no longer acceptable.<\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Being precise, consistent and up-to-date doesn't mean \"doing it right\", it means doing it just right.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-24\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tReady to put your commitments to better use? Let's talk\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">At Obypay, <\/span><b>we develop digital solutions that enable you to clearly show what you offer,<\/b><span style=\"font-weight: 400;\"> and promote it to committed customers.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Filters, tags, aligned suggestions, cross-sectional stalls : <\/span><b>tools designed to reassure your customers, simplify their experience and sell more effectively.<\/b><\/p><p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Need advice on how to adapt these features to your business? <\/span><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Our team is here to talk to you.<\/b><\/a><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/article>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751b726 elementor-widget elementor-widget-call_to_action\" data-id=\"751b726\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tThe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tchoose clarity\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\tGet more info\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784fbe4 elementor-widget elementor-widget-separator\" data-id=\"784fbe4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d41 elementor-widget elementor-widget-separator\" data-id=\"2e73d41\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream2);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6361e elementor-widget elementor-widget-resource_grid\" data-id=\"6c6361e\" data-element_type=\"widget\" data-widget_type=\"resource_grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream2\" class=\"obi-rg theme-cream2 relative\">\n\t<div class=\"wrapper\">\n\t\t<div class=\"obi-rg-header mb3 mbmd6\">\n\t\t\t<h2 class=\"obi-rg__title mt3 t2 uppercase font-bold\">our other articles<\/h2>\n\t\t\t\t\t\t\t<div class=\"obi-rg__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/blog\/\" class=\"btn btn--orange\">\n\tall resources\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"grid-slider grid-wrapper hide-sb\">\n\t\t\t<div class=\"grid-flex\">\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Taux-de-remplissage-restaurant-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/how-to-increase-the-occupancy-rate-of-your-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">How can you increase your restaurant's occupancy rate?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Discover how to increase your restaurant's traffic quickly and easily!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/12\/obypay_solution_360_bornes-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.640625%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/essential-360-digital-solution-managing-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">All-in-one solution: the best choice for digitizing your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Running a restaurant with poorly connected tools means wasting time, accumulating errors and exhausting your teams. Worse still, your customers feel these shortcomings, and that can cost you dearly. But there is a solution: the all-in-one solution. Centralize your operations, connect your data and deliver a seamless experience for your customers and your teams. In this guide, discover why digitalization is essential in 2025, the benefits of a 360\u00b0 solution, and how it can transform your business, whatever your type of restaurant.<br \/>\nDon't let your competitors get ahead of you: optimize your management today.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-2048x1366.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1920x1281.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/01\/obypay_restaurant_attentes_consommateurs-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.71875%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-expectations-digital-tools\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Catering: how to meet new customer expectations?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How can you meet the ever-increasing expectations of your customers in 2025? Speed, fluidity, personalization: we share with you concrete solutions, already adopted and approved by restaurateurs, to transform every visit into a memorable experience. Order kiosks, QR codes, digital tools... These technologies will help you simplify management, increase customer satisfaction and build long-term loyalty. No pointless theory, just strategic tools to help your restaurant evolve and stay competitive. Ready to take action this year? This article is for you!<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-300x169.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1024x576.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-768x432.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1536x864.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-18x10.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1440x810.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-1200x675.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-760x428.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-480x270.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-320x180.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-160x90.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/CRM-80x45.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/leverage-customer-data-restaurant-loyalty-strategy\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer data and loyalty: 5 key actions to boost your sales<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>7 out of 10 customers don't return after a first visit. Lack of commitment, overly generic offers, lack of follow-up? In a sector where customer loyalty generates up to 60 % of sales, exploiting customer data becomes essential. Order history, preferences, frequency of visits... This information can be used to personalize the experience, create relevant offers and automate follow-ups. The major chains have understood this, but these strategies are now accessible to everyone. Discover 5 concrete actions to collect, analyze and use your data with the right tools (CRM, loyalty program, dashboards) and boost your restaurant in the long term.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_menu_intelligent_personnalisation-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/smart-menu-personalized-suggestions-customer-data\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Intelligent menus: how to personalize your suggestions based on customer data<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>92 % of customers expect some form of personalization when they order. And yet, most restaurants use only a small fraction of the data they collect. Frequency of visit, favorite dishes, time of visit... This information, often under-exploited, can make all the difference. By displaying the right products at the right time, some establishments have seen their average basket increase by up to 30 %. There's no need for complex tools: a well-thought-out display can be enough to smooth the experience, guide choice and boost sales. In this article, we show you how to make better use of the data you already have to make your menu more readable, more relevant... and more effective.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_restaurant_optimisation_performance-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/streamline-hardware-management-multi-brand-food-court\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">The 5 pillars shared by all successful restaurants in 2025<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How do really successful restaurants stay the course, even in highly competitive areas? Spoiler: it's not just a question of cooking. Organization, automation, customer knowledge, a fluid experience, a well-planned strategy... In this article, we review the 5 concrete pillars that enable a restaurant to remain successful, day after day. No magic recipes, just simple, tried-and-tested practices applicable to all restaurant formats. Do you want to structure your business, improve efficiency and better manage your growth? You've come to the right place.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nearly 40 % of consumers follow a specific diet. Allergens, vegan, gluten-free, ethical... These criteria are increasingly important when choosing a restaurant. But without clear, visible information, even the best offer can be missed. We give you the keys to making your commitments useful to the customer experience and strategic for your business.<\/p>","protected":false},"author":11,"featured_media":10184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[19],"tags":[],"post_solution":[38,36,56],"post_sector":[54,42,55,43,61,44],"class_list":["post-10183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-borne-de-commande","post_solution-commande-a-table","post_solution-solutions-digitales","post_sector-dark-kitchen","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10183"}],"version-history":[{"count":0,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10184"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10183"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10183"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}