{"id":10072,"date":"2025-04-07T08:03:35","date_gmt":"2025-04-07T08:03:35","guid":{"rendered":"https:\/\/obypay.com\/?p=10072"},"modified":"2025-04-07T08:03:37","modified_gmt":"2025-04-07T08:03:37","slug":"menu-intelligent-personnalisation-suggestions-donnees-clients","status":"publish","type":"post","link":"https:\/\/obypay.com\/en\/blog\/smart-menu-personalized-suggestions-customer-data\/","title":{"rendered":"Intelligent menus: how to personalize your suggestions based on customer data"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10072\" class=\"elementor elementor-10072\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078bb13 e-flex e-con-boxed e-con e-parent\" data-id=\"078bb13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed6b6ec elementor-widget elementor-widget-article_body\" data-id=\"ed6b6ec\" data-element_type=\"widget\" data-widget_type=\"article_body.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<article data-theme=\"light\" class=\"oby-article-body theme-cream1\">\n\t<div class=\"wrapper\">\n\n\t\t<div class=\"mb4\">\n\t\t\t<ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\" class=\"oby-breadcrumbs\">\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"1\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\thref=\"https:\/\/obypay.com\/en\/case-studies\/\" \n\t\t\t\tclass=\"x-small-txt  font-medium\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\">Success Stories<\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li itemprop=\"itemListElement\" itemtype=\"https:\/\/schema.org\/ListItem\" itemscope>\n\t\t\t<meta itemprop=\"position\" content=\"2\"\/>\n\t\t\t<a \n\t\t\t\titemscope\titemprop=\"item\" \n\t\t\t\titemtype=\"https:\/\/schema.org\/WebPage\" \n\t\t\t\titemid=\"\" \n\t\t\t\thref=\"\" \n\t\t\t\tclass=\"x-small-txt font-regular x-orange\"\n\t\t\t>\n\t\t\t\t<span itemprop=\"name\"><\/span>\n\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ol>\n\n\t\t<\/div>\n\t\t<div class=\"oby-article-body__tags mb4\">\n\t\t\t\t\t<\/div>\n\t\t<h1 class=\"mb2 mt4 t2 uppercase font-bold mb3\"><\/h1>\n\t\t\t\t\n\n\t\t\t\t\t<div class=\"img-rsp mb4\">\n\t<\/div>\n\n\t\t\n\t\t<div class=\"oby-article-body__grid grid-flex\">\n\t\t\t<div class=\"grid-flex__item md3 lg3\">\n\t\t\t\t<div class=\"oby-article-body__aside\">\n\t\t\t\t\t<div class=\"oby-summary mb5\">\n\n\t\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\t\tContents\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-1\" class=\"x-small-txt font-regular i-120 block active\">\n\t\t\t\t\t\t\t\t\t\tWhat your database can tell you about your customers\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-2\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tPersonalize suggestions: what you can already do\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-3\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\t Adjust your menu using data: sort, test, adapt\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-4\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tWhat you gain by customizing your menu and suggestions\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"#article-title-5\" class=\"x-small-txt font-regular i-120 block\">\n\t\t\t\t\t\t\t\t\t\tReady for action?\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<span class=\"block uppercase font-bold mb2 txt obvi\">\n\t\t\t\t\t\tShare this article\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<div class=\"oby-article-body__socials\">\n\t\t\t\t\t\t<button onclick=\"copyLink(this)\" data-link=\"\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.9999 7.66008V8.00008C21.0007 9.06616 20.576 10.0885 19.8199 10.84L16.9999 13.67C16.4738 14.1911 15.6261 14.1911 15.1 13.67L15 13.56C14.8094 13.3656 14.8094 13.0544 15 12.86L18.4399 9.42006C18.807 9.03938 19.0083 8.52883 18.9999 8.00008V7.66008C19.0003 7.12705 18.788 6.61589 18.4099 6.2401L17.7599 5.59011C17.3841 5.21207 16.873 4.99969 16.3399 5.00011H15.9999C15.4669 4.99969 14.9558 5.21207 14.58 5.59011L11.14 9.00007C10.9456 9.19064 10.6344 9.19064 10.44 9.00007L10.33 8.89007C9.8089 8.36394 9.8089 7.51623 10.33 6.99009L13.16 4.15012C13.9165 3.40505 14.9382 2.99133 15.9999 3.00014H16.3399C17.4011 2.9993 18.4191 3.42018 19.1699 4.17012L19.8299 4.83012C20.5798 5.5809 21.0007 6.59891 20.9999 7.66008ZM8.64993 13.94L13.9399 8.65008C14.0338 8.55543 14.1616 8.50218 14.2949 8.50218C14.4282 8.50218 14.556 8.55543 14.6499 8.65008L15.3499 9.35007C15.4445 9.44395 15.4978 9.57175 15.4978 9.70507C15.4978 9.83839 15.4445 9.96618 15.3499 10.0601L10.0599 15.35C9.96604 15.4447 9.83824 15.4979 9.70492 15.4979C9.57161 15.4979 9.44381 15.4447 9.34993 15.35L8.64993 14.65C8.55528 14.5561 8.50204 14.4283 8.50204 14.295C8.50204 14.1617 8.55528 14.0339 8.64993 13.94ZM13.5599 15C13.3655 14.8094 13.0543 14.8094 12.8599 15L9.42993 18.41C9.0517 18.7905 8.53645 19.003 7.99995 18.9999H7.65995C7.12691 19.0004 6.61576 18.788 6.23997 18.41L5.58997 17.76C5.21194 17.3842 4.99956 16.873 4.99998 16.34V16C4.99956 15.4669 5.21194 14.9558 5.58997 14.58L9.00993 11.14C9.2005 10.9456 9.2005 10.6345 9.00993 10.44L8.89993 10.33C8.3738 9.80894 7.52609 9.80894 6.99996 10.33L4.17999 13.16C3.42392 13.9116 2.99916 14.9339 3 16V16.35C3.00182 17.4077 3.42249 18.4216 4.16999 19.1699L4.82998 19.8299C5.58076 20.5799 6.59878 21.0008 7.65995 20.9999H7.99995C9.05338 21.0061 10.0667 20.5964 10.8199 19.8599L13.6699 17.01C14.191 16.4838 14.191 15.6361 13.6699 15.11L13.5599 15Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5 3H19C20.1046 3 21 3.89543 21 5V19C21 20.1046 20.1046 21 19 21H5C3.89543 21 3 20.1046 3 19V5C3 3.89543 3.89543 3 5 3ZM8 18C8.27614 18 8.5 17.7761 8.5 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13.9633 4.76987C15.4424 4.19054 17.1248 4.56203 18.2229 5.71044C18.9713 5.56785 19.6949 5.31645 20.3706 4.96421C20.4201 4.93331 20.4829 4.93331 20.5324 4.96421C20.5633 5.01373 20.5633 5.07652 20.5324 5.12604C20.2051 5.87552 19.6522 6.50412 18.9508 6.92419C19.565 6.85296 20.1684 6.70807 20.7481 6.49264C20.7969 6.45942 20.861 6.45942 20.9098 6.49264C20.9507 6.51134 20.9813 6.54711 20.9934 6.59042C21.0055 6.63373 20.9979 6.68018 20.9727 6.7174Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\" noreferrer nofollow rel=\"noopener\">\n\t\t\t\t\t\t\t<svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M16.5 6H13.5C12.9477 6 12.5 6.44772 12.5 7V10H16.5C16.6137 9.99748 16.7216 10.0504 16.7892 10.1419C16.8568 10.2334 16.8758 10.352 16.84 10.46L16.1 12.66C16.0318 12.8619 15.8431 12.9984 15.63 13H12.5V20.5C12.5 20.7761 12.2761 21 12 21H9.5C9.22386 21 9 20.7761 9 20.5V13H7.5C7.22386 13 7 12.7761 7 12.5V10.5C7 10.2239 7.22386 10 7.5 10H9V7C9 4.79086 10.7909 3 13 3H16.5C16.7761 3 17 3.22386 17 3.5V5.5C17 5.77614 16.7761 6 16.5 6Z\" fill=\"#130401\"\/>\n<\/svg>\n\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script>;(function () {\n  window.copyLink = function (element) {\n    navigator.clipboard.writeText(element.dataset.link)\n  }\n})()\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div id=\"article-body\" class=\"grid-flex__item md9 lg9\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Display the same dishes to everyone, all the time? <\/span><b>This is no longer what customers expect.<\/b><b><br><\/b><\/p>\n<p class=\"small-txt font-regular\"><b>Today, personalization has become a real lever for improving sales, loyalty... and simplifying the ordering process.<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And it doesn't require a complete overhaul:<\/span><b> your tools already collect <\/b><a href=\"https:\/\/obypay.com\/en\/loyalty\/restaurant-customer-database\/\" target=\"_blank\" rel=\"noopener\"><b>valuable data<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> What your customers order, at what time, at what price, on what channel... You just have to use it.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Customer demand is clear: according to a Tillster study, <\/span><a href=\"https:\/\/hospitalitytech.com\/study-92-diners-want-receive-personalization-qsrs?\" target=\"_blank\" rel=\"noopener\"><b>92 % of consumers<\/b><\/a><b> expect a form of personalization from restaurants<\/b><span style=\"font-weight: 400;\"> quick service.<br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">As far as restaurateurs are concerned, the results are clear: with a personalized display via <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/qr-code-menu\/\"><span style=\"font-weight: 400;\">QR Code<\/span><\/a><span style=\"font-weight: 400;\"> or<\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/restaurant-ordering-kiosk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Self ordering kiosk<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>the average basket climbs from 10 to 30%.<\/b><\/p>\n<p class=\"small-txt font-regular\"><b>In this article, we show you how :<\/b><b><br><\/b><span style=\"font-weight: 400;\">\u2714 identify useful data (and read them easily),<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 adapt your menus according to profiles or moments,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 personalize your suggestions without complicating your organization,<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u2714 and leverage your existing tools (Click &amp; Collect, kiosk, QR Code, loyalty...).<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-1\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhat your database can tell you about your customers\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Each order contains useful information: dish chosen, budget, frequency, time, channel... All this data is already there. But it often lies dormant.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Yet it's your best resource for personalizing suggestions.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-2\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tFind out what really matters:\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c The dishes your loyal customers eat on every visit&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Those that have been tested once and then abandoned&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Habits according to time of day or day: working at lunchtime, families at weekends&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c The differences between kiosk, table or delivery orders<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">And if you have a <\/span><a href=\"https:\/\/obypay.com\/en\/loyalty\/loyalty-program-restaurant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty program<\/span><\/a><span style=\"font-weight: 400;\"> :&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Average shopping basket by profile&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Frequency of visits&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Lifecycle (new, regular, inactive)<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-3\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tWhat it does:\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Create different menus for different times or channels&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Adapt display according to profile or time of day&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c No more showcasing dishes that nobody takes<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\"Are your bestsellers visible as soon as you open your digital menu? If they're hidden at the bottom of the screen or on the second page, you're missing out on sales.\"\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">The point to check<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-4\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tPersonalize suggestions: what you can already do\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You don't need a complex tool. You can already do a lot with what you have.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">On a control terminal, in <\/span><a href=\"https:\/\/obypay.com\/en\/order-and-payment\/click-and-collect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/a><span style=\"font-weight: 400;\"> or via a QR Code, you can go further than the order in which the dishes are displayed.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n<p class=\"small-txt font-regular\"><b>You can create several menus, and automate their display according to time, day or channel:<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c a brunch menu displayed on Sunday mornings.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c a snack offer visible from 3pm.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c an aperitif menu that replaces the lunch menu at 6pm.<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The customer comes across a menu that's easier to read, more relevant and easier to navigate. And that makes it easier to make decisions.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>In addition, you can also :<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c highlight the dishes most ordered by the customer (when identified),<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">\u279c suggest a complementary product just after a selection (e.g. \"And a drink with it?\").<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The idea is not to multiply menus. It's about adapting what you display, depending on the person or the moment.<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>You don't change your offer.<\/b><span style=\"font-weight: 400;\"> You make the experience clearer and more focused. <\/span><b>And that's often enough to boost your shopping basket.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-rsp oby-post-img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre.jpg\" alt=\"A number of dishes and drinks from the brunch menu are laid out on a restaurant table.\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw,(max-width: 1312px) 75vw, 700px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/04\/obypay_personnalisation_menu_offre-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-5\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\t Adjust your menu using data: sort, test, adapt\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You probably have dishes that you love... but that your customers don't know about. Conversely, some highly profitable products fly under the radar. <\/span><b>Your data can help you see things more clearly.<\/b><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-6\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tStart by answering these questions \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Which dishes come out often?&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Which ones are sleeping on the map?&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Which ones really pay off, once costs are deducted?&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Which products add confusion rather than value?<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-7\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\tThen cross-reference with customer profiles \n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c Does this dish only work on delivery?&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c This one appeals to regulars but not to newcomers?&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c This product is a hit in the evening but not at lunchtime?&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c This one is promoted... even though it doesn't sell?<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">The idea is not to review everything.&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><b>But to identify what deserves to be :&nbsp;&nbsp;<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c reworked (recipe, name, visual, position)&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c tested on a specific channel or segment&nbsp;&nbsp;<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">\u279c or removed, because it serves no purpose<\/span><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">A good menu doesn't have to be longer. <\/span><b>It's a menu that helps customers choose quickly and easily.<\/b><span style=\"font-weight: 400;\"> And your data shows you where to act.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-8\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tWhat you gain by customizing your menu and suggestions\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Personalization isn't just a bonus; it's an effective lever for improving your sales. And when it's done right, the effects are quickly visible:<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-9\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t01. You speed up order taking\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">When the right dish is displayed at the right time, customers hesitate less. Decisions are taken more quickly, which makes for smoother service, especially during rush hours.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-10\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t02. You make the menu clearer\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Customers only see what's relevant to them. It's clearer, more targeted and more effective.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-11\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t03. You boost the average basket\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Offering a dessert, a drink or an extra at just the right moment works. Customers feel guided, not pushed. In fact, restaurateurs report a 10 to 30 % increase in average bill when suggestions are well-targeted.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-12\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t04. Improving the customer experience\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Recognizing habits, even without human interaction, creates a bond. And when the experience is seamless, customers come back. And talk about it.&nbsp;&nbsp;<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-13\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"uppercase font-bold mt5 t5\">\n\t\t\t\t\t\t\t\t\t05. Better control of your card\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">You highlight what really sells. You lighten your card without losing value, and reduce unsold stock.<\/span><\/p>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-quote\">\n\t\t\t\t\t\t\t\t<blockquote class=\"mb2 font-medium txt i-100\">\n\t\t\t\t\t\t\t\t\t\"Personalizing your suggestions means selling better, without complicating your service.\nYou guide your customers, optimize your menu, and create a smoother experience.\nAnd all without changing what you cook.\"\n\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\">Things to remember<\/span>\n\t\t\t\t\t\t\t\t<span class=\"block x-small-txt font-medium\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"article-title-14\" class=\"oby-index-title mb3\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h2 class=\"uppercase font-bold mt3 t3\">\n\t\t\t\t\t\t\t\t\tReady for action?\n\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"oby-richtext\">\n\t\t\t\t\t\t\t\t\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">Would you like to personalize your suggestions, simplify ordering and make better use of your customer data?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Our team can help you set up the right tools (and configure them properly).<\/span><\/p>\n<p class=\"small-txt font-regular\"><a href=\"https:\/\/obypay.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Contact us to discuss your requirements.<\/b><\/a><\/p>\n<p class=\"small-txt font-regular\"><b>Want to find out more?<\/b><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/leverage-customer-data-restaurant-loyalty-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer data and loyalty: 5 key actions to boost your sales<\/span><\/a><\/p>\n<p class=\"small-txt font-regular\"><span style=\"font-weight: 400;\">&#10140; <\/span><a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-experience-innovations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer experience in the foodservice industry: innovations that are changing everything (and more to come)<\/span><\/a><\/p>\n<p 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https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/pexels-live-on-shot-2788792-scaled-1-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.666666666667%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/8-digital-trends-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">8 digital trends for restaurants to watch<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>After two difficult years, the restaurant sector should be back on its feet in 2022. Health restrictions and forced closures in 2020 and...<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1.jpg 1707w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1024x768.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1536x1152.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1440x1080.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-1200x900.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/01\/Copie-de-IT-mise-en-oeuvre-1-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 74.985354422964%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/7-good-reasons-to-switch-to-digital-menu\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">What are the advantages of digital menus in the restaurant business?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>How and why should you offer a digital menu in your restaurant? In the wake of the health crisis, consumers have changed their eating habits.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8.png 1500w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-300x130.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1024x444.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-768x333.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-18x8.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1440x624.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-1200x520.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-760x329.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-480x208.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-320x139.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-160x69.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2022\/12\/Mockups-nv-interface-2023-fs8-80x35.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 43.333333333333%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/7-original-ideas-customer-loyalty-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Customer loyalty: 7 original ideas for your restaurant<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>For restaurateurs, as for all retailers, customer loyalty is the lifeblood of the business. How to keep your customers coming back<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise.png 679w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise-300x199.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise-480x319.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise-320x213.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise-160x106.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2024\/07\/Obypay-configuration-menu-multi-site-franchise-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.421207658321%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/franchising-catering-how-to-configure-menu-several-restaurants\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">How do I configure a menu for several locations?<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Running a franchise network? Centralize your menu for lasting organizational gains thanks to the inheritance principle.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-flex__item sm6 md4 lg4\">\n\t\t\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-300x225.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-768x576.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-16x12.jpg 16w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-760x570.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-480x360.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-320x240.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-160x120.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2025\/03\/obypay_paiement_groupe_restaurant-80x60.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 75%\"><\/div>\n\t\t\t<\/div>\n\n\n\n\t\t<div class=\"obi-post-card__content\">\n\t\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/group-order-split-bill-digital-restaurant\/\">\n\t\t\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Grouped orders and shared billing: digital solutions that change everything<\/h3>\n\t\t\t<\/a>\n\t\t\t<div class=\"small-txt mb2\"><p>Big parties are good for the bottom line... but can be a bit chaotic to manage in a rush. Orders taken in several instalments, dishes sent out out of sequence, bills impossible to divide... What if all this was (finally) made simple? With QR Code grouped ordering and split payment, there's no need to go back and forth and make endless calculations. Everyone orders and pays on their own, service runs more smoothly, and customers leave delighted. Find out how to optimize group management and turn every large gathering into a profitable opportunity.<\/p>\n<\/div>\n\t\t<\/div>\n\t<\/article>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0dda4 elementor-widget elementor-widget-separator\" data-id=\"2f0dda4\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream2\" class=\"obi-separator\" style=\"--top: var(--x-cream2);--bottom: var(--x-cream2);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>+10 to +30 % on the average ticket: this is the effect observed by restaurants that let their customers order on their own.<br \/>\nHow can these figures be explained? Tools that suggest at the right moment, adapt to the context and let the customer decide, without pressure. A must-read if you want to sell more, without doing more.<\/p>","protected":false},"author":11,"featured_media":10073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[],"post_solution":[36,20,56],"post_sector":[50,60,52,42,55,43,61,51,44],"class_list":["post-10072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","post_solution-commande-a-table","post_solution-menu-qr-code","post_solution-solutions-digitales","post_sector-bar-pub-cafe","post_sector-bowling","post_sector-complexe-de-loisirs","post_sector-fast-food","post_sector-food-court","post_sector-franchise","post_sector-karaoke","post_sector-restaurant-traditionnel","post_sector-solutions-digitales-restauration"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=10072"}],"version-history":[{"count":0,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/posts\/10072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media\/10073"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=10072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/categories?post=10072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/tags?post=10072"},{"taxonomy":"post_solution","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_solution?post=10072"},{"taxonomy":"post_sector","embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/post_sector?post=10072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}