{"id":939,"date":"2024-03-11T09:45:28","date_gmt":"2024-03-11T09:45:28","guid":{"rendered":"https:\/\/obypay.pavelcorp.com\/?page_id=939"},"modified":"2026-07-16T09:01:35","modified_gmt":"2026-07-16T09:01:35","slug":"blog","status":"publish","type":"page","link":"https:\/\/obypay.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"939\" class=\"elementor elementor-939\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-170e55a e-flex e-con-boxed e-con e-parent\" data-id=\"170e55a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efbb9a0 elementor-widget elementor-widget-hero_fixed\" data-id=\"efbb9a0\" data-element_type=\"widget\" data-widget_type=\"hero_fixed.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style type=\"text\/css\">.hero-fixed{--padding-top:24px;margin-top:calc(-1 * var(--navbar-offset));padding:calc(var(--navbar-offset) + var(--padding-top)) 0 calc(24px + var(--radius));position:relative;z-index:1;height:100vh;max-height:660px;min-height:400px;color:var(--x-cream1);display:flex;align-items:center}.hero-fixed h1 span{position:relative}.hero-fixed h1 span svg{position:absolute;right:-36px;width:32px;top:0}@media all and (min-width:769px){.hero-fixed h1 span svg{width:72px;right:-56px}}.hero-fixed .hero-fixed__image{position:absolute;inset:0;z-index:-1}.hero-fixed .hero-fixed__image>div{display:none}.hero-fixed__cta{margin-top:24px;display:flex}.center .hero-fixed__cta{justify-content:center}.hero-fixed__image::before{content:\"\";position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,rgba(0,0,0,.49) 0,rgba(0,0,0,0) 50%)}.hero-fixed.js-fixed{position:fixed;inset:0 0 auto;z-index:0;margin-top:0;padding-top:var(--padding-top)}.hero-fixed.js-fixed+div{margin-top:calc(-2 * (var(--navbar-offset)))}.hero-fixed__content{max-width:768px}.hero-fixed__content.center{margin-right:auto;margin-left:auto}.hero-fixed__content.left p{max-width:520px}<\/style><section data-theme=\"dark\" id=\"hero-fixed\" class=\"hero-fixed\">\n\n\t<div class=\"wrapper\"><div class=\"img-rsp hero-fixed__image\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI.jpg\" alt=\"clientes \u00e0 table au restaurant en train de profiter d'un repas\" loading=\"eager\" sizes=\"100vw\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI.jpg 1688w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.706161137441%\"><\/div>\n\t\t\t<\/div>\n<div class=\"hero-fixed__content center\">\n\n\t\t\t<h1 class=\"mt2 t2 font-bold mb3 uppercase\">\n\t\t\t\t\t\t\t\t\t<span class=\"block\">\n\t\t\t\t\t\t<span  class=\"mt1 t1 font-semibold\" >The blog\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t<p class=\"txt font-medium\">Discover a wealth of tips and news to keep you one step ahead.<\/p>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5623279 elementor-widget elementor-widget-separator\" data-id=\"5623279\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator obi-separator--transaprent\" style=\"--top: var(--x-transparent);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8021 elementor-widget elementor-widget-featured_blogpost\" data-id=\"21b8021\" data-element_type=\"widget\" data-widget_type=\"featured_blogpost.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t  <section data-theme=\"cream1\" class=\"theme-cream1 relative featured-post-section\">\n    <div class=\"wrapper\">\n      <div class=\"featured-post\">\n        <div>\n          <div class=\"img-rsp featured-post__img\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 768px) 100vw, (max-width: 1312px) 40vw, 500px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n        <\/div>\n        <div>\n          <div class=\"post-details mb2\">\n            <span class=\"category-tag\">Practical guide<\/span>\n            <span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"\"\/>\n  23 minutes \n<\/span>\n          <\/div>\n          <h2 class=\"mt3 t3 font-bold uppercase mb3\">Segmenter avec les tags clients : passer des campagnes \u00ab\u00a0blast\u00a0\u00bb aux envois vraiment cibl\u00e9s<\/h2>\n          <div class=\"small-txt i-120 font-regular mb3\"><p>Vous vous demandez comment am\u00e9liorer la performance de vos campagnes SMS & emails ? La r\u00e9ponse se trouve d\u00e9j\u00e0 dans votre CRM : la segmentation. Gr\u00e2ce aux tags clients, vous pouvez rep\u00e9rer en un clic les groupes \u00e0 activer et pr\u00e9parer des campagnes plus pertinentes \u00e0 partir de ce que vous savez d\u00e9j\u00e0 de vos clients. Dans ce guide complet, on vous partage une base pr\u00eate \u00e0 adapter : plus de 40 tags clients pour structurer votre CRM, et 10 exemples de campagnes pour passer d\u2019une base clients bien remplie \u00e0 des actions marketing qui g\u00e9n\u00e8rent du chiffre d\u2019affaires. <\/p>\n<\/div>\n          <a href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-tags-segment-crm\/\" class=\"link link-trick\">\n\tRead the article\n<\/a>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d6d2a elementor-widget elementor-widget-separator\" data-id=\"27d6d2a\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773ac0e elementor-widget elementor-widget-blogposts\" data-id=\"773ac0e\" data-element_type=\"widget\" data-widget_type=\"blogposts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section data-theme=\"cream1\" class=\"theme-cream1 relative oby-blogposts\">\n  <div class=\"wrapper\">\n  \n    <div class=\"oby-blogpost__filters mb6\">\n      <div>\n        <div class=\"oby-blogpost__header\">\n          <span data-href=\"\" class=\"active\">All<\/span>\n                      <span data-href=\"?category=article\">Article<\/span>\n                      <span data-href=\"?category=guide-pratique\">Practical guide<\/span>\n                    <\/div>\n        <\/div>\n      <div>\n        <div class=\"oby-filters\">\n\t<div>\n\t\t\t\t\tFilter by solution\n\t\t\t<\/div>\n\t<div class=\"oby-filters__options\">\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=avis-clients\">\n\t\t\t\t\t\tCustomer reviews\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=borne-de-commande\">\n\t\t\t\t\t\tordering kiosk\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=cagnotte\">\n\t\t\t\t\t\tCagnotte\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=campagnes-marketing\">\n\t\t\t\t\t\tMarketing campaigns\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=carte-de-fidelite\">\n\t\t\t\t\t\tLoyalty card\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=cartes-prepayees\">\n\t\t\t\t\t\tPrepaid cards\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=click-collect\">\n\t\t\t\t\t\tClick &amp; Collect\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=click-delivery\">\n\t\t\t\t\t\tClick &amp; Delivery\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=code-promo\">\n\t\t\t\t\t\tPromo code\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=commande-a-table\">\n\t\t\t\t\t\tTabletop ordering\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=device-staff\">\n\t\t\t\t\t\tDevice Staff\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=food-court\">\n\t\t\t\t\t\tFood Court\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=menu-qr-code\">\n\t\t\t\t\t\tQR Code menu\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=paiement-a-table\">\n\t\t\t\t\t\tPayment at table\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=programme-de-fidelite\">\n\t\t\t\t\t\tLoyalty program\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=recolte-davis-google\">\n\t\t\t\t\t\tGoogle reviews\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=solutions-digitales\">\n\t\t\t\t\t\tDigital solutions\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=tap-to-pay\">\n\t\t\t\t\t\tTap to Pay\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_solution=tpe-intelligent\">\n\t\t\t\t\t\tTPE intelligent\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n<\/div>\n<script><\/script>\n\n\n        <div class=\"oby-filters\">\n\t<div>\n\t\t\t\t\tFilter by sector\n\t\t\t<\/div>\n\t<div class=\"oby-filters__options\">\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=bar-pub-cafe\">\n\t\t\t\t\t\tBar, pub, caf\u00e9\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=boulangerie\">\n\t\t\t\t\t\tBakery\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=bowling\">\n\t\t\t\t\t\tBowling\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=complexe-de-loisirs\">\n\t\t\t\t\t\tLeisure complex\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=dark-kitchen\">\n\t\t\t\t\t\tDark Kitchen\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=fast-food\">\n\t\t\t\t\t\tFast Food\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=food-court\">\n\t\t\t\t\t\tFood Court\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=franchise\">\n\t\t\t\t\t\tFranchise\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=karaoke\">\n\t\t\t\t\t\tKaraoke\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=restaurant-traditionnel\">\n\t\t\t\t\t\tTraditional Restaurant\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<span data-href=\"?post_sector=solutions-digitales-restauration\">\n\t\t\t\t\t\tDigital foodservice solutions\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n<\/div>\n<script><\/script>\n\n      <\/div>\n    <\/div>\n\n\t\t<div class=\"grid-flex oby-blogpost__grid\">\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte.png\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte.png 1955w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-300x200.png 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-1024x682.png 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-768x511.png 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-1536x1023.png 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-18x12.png 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-1920x1279.png 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-1440x959.png 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-1200x799.png 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-760x506.png 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-480x320.png 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-320x213.png 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-160x107.png 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/cagnotte-80x53.png 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.598465473146%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  10 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Cagnotte cashback en restaurant : comment \u00e7a marche ?<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>La force du cashback ? Une r\u00e9compense automatis\u00e9e, exprim\u00e9e en euros et imm\u00e9diatement compr\u00e9hensible : 4,50 \u20ac cumul\u00e9s, ce sont 4,50 \u20ac \u00e0 d\u00e9duire d\u2019une prochaine commande. Et parce que cette r\u00e9compense est d\u00e9j\u00e0 acquise, le client est naturellement plus tent\u00e9 de revenir pour en profiter lors d\u2019une prochaine commande. Toute l\u2019efficacit\u00e9 se joue aussi dans son param\u00e9trage : quel taux proposer sans fragiliser la rentabilit\u00e9 ? Faut-il miser sur le cashback ou sur les points ? Et comment permettre au client d\u2019utiliser toute sa cagnotte, m\u00eame lorsqu\u2019elle ne couvre pas l\u2019addition ? Les bonnes pratiques \u00e0 conna\u00eetre pour construire un programme engageant et rentable.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-cashback-program\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-2048x1364.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-1920x1279.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Resto-tradi-02-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6015625%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  15 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Quel terminal de paiement choisir pour votre restaurant ?\u00a0<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Vous ouvrez prochainement votre \u00e9tablissement et vous \u00eates \u00e0 la recherche d\u2019un TPE ? Ou vous souhaitez renforcer vos outils pour simplifier le service ? Entre terminal fixe, portable, mobile, SoftPOS et solution connect\u00e9e, le choix s\u2019est largement \u00e9largi ces derni\u00e8res ann\u00e9es. \u00c0 cela s\u2019ajoutent plusieurs interlocuteurs possibles : banque, prestataire de paiement ou acteur sp\u00e9cialis\u00e9 dans la restauration. On passe en revue les diff\u00e9rentes options disponibles, leurs avantages, leurs limites et leur niveau d\u2019int\u00e9gration avec votre caisse pour vous aider \u00e0 choisir le terminal de paiement le plus adapt\u00e9 \u00e0 votre organisation, aujourd\u2019hui comme demain. <\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-payment-terminal-comparison\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI.jpg 1914w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Loisir-05_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.614420062696%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  10 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Programme de fid\u00e9lit\u00e9 : 3 m\u00e9canismes pour rendre la r\u00e9compense plus attractive\u00a0<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Quel est le point commun entre un marshmallow, une carte de station de lavage et un programme de fid\u00e9lit\u00e9 de restaurant ? Une r\u00e9compense n\u2019a pas besoin d\u2019\u00eatre \u00e9lev\u00e9e pour avoir de la valeur aux yeux de vos clients. Alors pourquoi certaines m\u00e9caniques d\u00e9clenchent-elles imm\u00e9diatement l\u2019adh\u00e9sion, quand d\u2019autres peinent \u00e0 faire revenir malgr\u00e9 des avantages plus g\u00e9n\u00e9reux ? Derri\u00e8re ces \u00e9carts se cachent des ressorts psychologiques capables de modifier la perception d\u2019un gain, l\u2019envie de poursuivre et la d\u00e9cision d\u2019utiliser une r\u00e9compense. Dans cet article, on d\u00e9crypte 3 d\u2019entre eux pour renforcer l\u2019impact de votre programme de fid\u00e9lit\u00e9.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/loyalty-program-3-mechanisms-make-reward-more-attractive\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI.jpg 1763w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-1536x1025.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-1440x961.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/OBYPAY-2026_Food-Court-10_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.704480998298%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  14 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Back-office restaurant : comment g\u00e9rer les droits d\u2019acc\u00e8s ?<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>\u00cates-vous au clair avec les droits d\u2019acc\u00e8s de vos salari\u00e9s sur vos diff\u00e9rents back-offices ? Le sujet peut sembler secondaire, il m\u00e9rite pourtant d\u2019\u00eatre cadr\u00e9 d\u00e8s l\u2019installation d\u2019un outil, puis revu au moins une \u00e0 deux fois par an. Qui peut consulter le chiffre d\u2019affaires, exporter la base clients, effectuer un remboursement ou cr\u00e9er un nouvel acc\u00e8s administrateur ? Dans cet article, on passe en revue les acc\u00e8s \u00e0 pr\u00e9voir selon chaque niveau de responsabilit\u00e9, les erreurs \u00e0 \u00e9viter et l\u2019int\u00e9r\u00eat de nommer un r\u00e9f\u00e9rent digital pour garder la ma\u00eetrise de vos outils et de vos donn\u00e9es.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-back-office-employee-access-rights\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/intelligence_artificielle_restaurant_CHR_innovations_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  11 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">IA en restaurant : quelles priorit\u00e9s en 2026 ?<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Avec 20% des entreprises du CHR d\u00e9j\u00e0 utilisatrices, l\u2019IA n\u2019est plus un sujet \u00e0 la marge pour la restauration. Apr\u00e8s une premi\u00e8re phase port\u00e9e par l\u2019IA g\u00e9n\u00e9rative, le secteur avance vers des applications plus op\u00e9rationnelles, capables de peser sur l\u2019exploitation, la relation client et le pilotage. Quels seront les grands sujets \u00e0 suivre en 2026 ? Comment les restaurateurs peuvent-ils pr\u00e9parer leurs outils, leurs donn\u00e9es et leurs \u00e9quipes ? D\u00e9cryptage d\u2019un secteur qui entre dans une nouvelle phase d\u2019adoption.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/ai-restaurant-priorities-2026\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tag_clients_CRM_restaurant_modeles_Obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Practical guide<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  23 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Segmenter avec les tags clients : passer des campagnes \u00ab\u00a0blast\u00a0\u00bb aux envois vraiment cibl\u00e9s<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Vous vous demandez comment am\u00e9liorer la performance de vos campagnes SMS & emails ? La r\u00e9ponse se trouve d\u00e9j\u00e0 dans votre CRM : la segmentation. Gr\u00e2ce aux tags clients, vous pouvez rep\u00e9rer en un clic les groupes \u00e0 activer et pr\u00e9parer des campagnes plus pertinentes \u00e0 partir de ce que vous savez d\u00e9j\u00e0 de vos clients. Dans ce guide complet, on vous partage une base pr\u00eate \u00e0 adapter : plus de 40 tags clients pour structurer votre CRM, et 10 exemples de campagnes pour passer d\u2019une base clients bien remplie \u00e0 des actions marketing qui g\u00e9n\u00e8rent du chiffre d\u2019affaires. <\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-tags-segment-crm\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-300x169.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1024x576.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-768x432.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1536x864.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-2048x1152.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-18x10.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1920x1080.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1440x810.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-1200x675.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-760x428.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-480x270.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-320x180.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-160x90.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/07\/tour-de-france-activations-restaurant-obypay-80x45.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 56.25%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  11 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Tour de France : 3 id\u00e9es pour animer votre restaurant<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Quand on parle d\u2019activation sportive dans un restaurant, on pense souvent au foot, au rugby, parfois au basket ou au hockey. Plus rarement au cyclisme, et encore moins au Tour de France. Pourtant, la Grande Boucle est une vraie opportunit\u00e9 commerciale : 45 millions de t\u00e9l\u00e9spectateurs en France pendant trois semaines, des pics d\u2019audience sur les grandes \u00e9tapes, 29 d\u00e9partements travers\u00e9s et un double potentiel pour les restaurants : des clients sur place au passage de la course, mais aussi des spectateurs qui cherchent une terrasse pour suivre les arriv\u00e9es entre amis. Un temps fort \u00e0 int\u00e9grer dans votre calendrier \u00e9v\u00e9nementiel, sans attendre !<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/tour-de-france-restaurant-activation-ideas\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/mocktail_bar_restaurant_happy_hour_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  10 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Happy hour en restaurant : que dit la loi ?<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Vous envisagez de lancer une offre happy hour dans votre \u00e9tablissement ? Bonne id\u00e9e : ce format est toujours aussi efficace pour attirer du monde, remplir votre terrasse, dynamiser les heures creuses et encourager les secondes tourn\u00e9es. Mais attention, en France, l\u2019happy hour ne se r\u00e9sume pas \u00e0 afficher des promotions en fin d\u2019apr\u00e8s-midi. Elle est encadr\u00e9e par le Code de sant\u00e9 publique, avec des obligations \u00e0 respecter sur les boissons propos\u00e9es. Dans cet article, on fait le point sur la r\u00e9glementation, avec en bonus une solution pour automatiser vos changements de prix selon les cr\u00e9neaux horaires.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/happy-hour-france-regulations-restaurant\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI.jpg 1622w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1024x682.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-768x511.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1536x1023.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1440x959.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-1200x799.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-760x506.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/OBYPAY-2026_Fast-Food-04_72DPI-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.584463625154%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  12 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Gamification restaurant : 3 id\u00e9es marketing pour fid\u00e9liser vos clients<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Vous voulez collecter plus d\u2019avis clients ? D\u00e9velopper votre base de donn\u00e9es ? Faire grandir votre communaut\u00e9 sur les r\u00e9seaux sociaux ? En int\u00e9grant des modules de jeu \u00e0 votre programme de fid\u00e9lit\u00e9, vous ajoutez un levier d\u2019animation pour encourager ces actions sans les pr\u00e9senter comme de simples demandes. Roue de la fortune, pronostics sportifs, d\u00e9fis mensuels\u2026 ces m\u00e9caniques donnent plus d\u2019int\u00e9r\u00eat \u00e0 la participation, tout en restant reli\u00e9es \u00e0 vos objectifs marketing. Dans cet article, on vous montre comment utiliser la gamification en restaurant pour cr\u00e9er plus d\u2019interactions, animer votre fid\u00e9lit\u00e9 et donner \u00e0 vos clients une bonne raison de revenir.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-gamification-marketing-ideas-customer-loyalty\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/tiktok_instagram_social_media_conseils_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  19 minutes de lecture\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : les bonnes pratiques TikTok &amp; Instagram pour d\u00e9velopper sa client\u00e8le<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Difficile d\u2019ignorer TikTok et Instagram quand on r\u00e9fl\u00e9chit \u00e0 la strat\u00e9gie de son restaurant. Ces plateformes aident \u00e0 se faire conna\u00eetre, donner envie de venir et garder le lien avec les clients. Mais entre les formats, les trends et la r\u00e9gularit\u00e9 \u00e0 tenir, pas simple de savoir o\u00f9 mettre son \u00e9nergie quand il y a d\u00e9j\u00e0 un service \u00e0 assurer, une \u00e9quipe \u00e0 g\u00e9rer et des clients \u00e0 accueillir. On vous partage les meilleures pratiques pour gagner en visibilit\u00e9 et transformer les likes en clients, sans y passer toutes ses coupures. <\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/tiktok-instagram-best-practices-restaurant\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restaurant_reservation_groupe_clients_gestion_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  11 minutes reading\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : comment g\u00e9rer les r\u00e9servations de groupe ?<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Attirer plus de groupes fait peut-\u00eatre partie de vos objectifs cette ann\u00e9e. Et pour cause, les grandes tabl\u00e9es font grimper le chiffre du service et ouvrent la voie \u00e0 des commandes plus g\u00e9n\u00e9reuses. Mais pour en faire un vrai moteur de croissance, il faut aussi pr\u00e9parer tout ce qui entoure la r\u00e9servation : l\u2019exp\u00e9rience \u00e0 table, l\u2019organisation du service, les flux en parall\u00e8le, la fin de repas. On vous partage les ajustements auxquels on ne pense pas toujours en premier, mais qui peuvent grandement faciliter l\u2019accueil des groupes.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-how-to-manage-group-bookings\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-flex__item md6 lg4\">\n\t\t\t\t\t<article class=\"obi-post-card\">\n\n\t<div class=\"img-rsp obi-post-card__image mb2\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-scaled.jpg\" alt=\"alt\" loading=\"lazy\" sizes=\"(max-width: 480px) 100vw, (max-width: 768px) 50vw, (max-width: 1312px) 33vw, 420px\" srcset=\"https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-scaled.jpg 2560w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-300x200.jpg 300w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-1024x683.jpg 1024w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-768x512.jpg 768w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-1536x1024.jpg 1536w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-2048x1365.jpg 2048w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-18x12.jpg 18w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-1920x1280.jpg 1920w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-1440x960.jpg 1440w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-1200x800.jpg 1200w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-760x507.jpg 760w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-480x320.jpg 480w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-320x213.jpg 320w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-160x107.jpg 160w, https:\/\/obypay.com\/wp-json\/images\/v1\/2026\/06\/restauran_enquete_satisfaction_client_obypay-80x53.jpg 80w\"\/>\n\t\t\t\t\t<div style=\"padding-bottom: 66.6796875%\"><\/div>\n\t\t\t<\/div>\n\n\n\t<div class=\"obi-post-card__content\">\n\t\t<div class=\"post-details mb2\">\n\t\t\t<span class=\"category-tag\">Article<\/span>\n\t\t\t<span class=\"post-ttr x-small-txt\">\n  <img decoding=\"async\" src=\"https:\/\/obypay.com\/wp-content\/themes\/lord\/assets\/images\/time.svg\" alt=\"reading\"\/>\n  19 minutes de lecture\n<\/span>\n\t\t<\/div>\n\t\t<h3 class=\"mt3 uppercase font-bold mb2\">Restaurant : comment r\u00e9aliser une enqu\u00eate de satisfaction ?<\/h3>\n\t\t<div class=\"small-txt mb2\"><p>Vous voulez lancer une enqu\u00eate de satisfaction pour votre restaurant, mais vous ne savez pas vraiment par o\u00f9 commencer ? Dans cet article, on vous aide \u00e0 construire un questionnaire utile et adapt\u00e9 \u00e0 votre activit\u00e9. Vous verrez quels crit\u00e8res \u00e9valuer en priorit\u00e9, quelles questions poser, comment diffuser l\u2019enqu\u00eate et analyser les r\u00e9ponses. Avec des exemples et une m\u00e9thode pas \u00e0 pas, vous aurez une trame pr\u00eate \u00e0 adapter pour mieux comprendre vos clients, prioriser vos actions et am\u00e9liorer leur exp\u00e9rience.<\/p>\n<\/div>\n\t\t<a class=\"link-trick\" href=\"https:\/\/obypay.com\/en\/blog\/restaurant-customer-satisfaction-survey-guide-examples\/\"><\/a>\n\t<\/div>\n<\/article>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n      <div class=\"oby-pagination\">\n    \n          <a href=\"\" class=\"page-number page-numbers current\">1<\/a>\n          <a href=\"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/pages\/939\/page\/2\/\" class=\"page-number page-numbers\">2<\/a>\n          <a href=\"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/pages\/939\/page\/3\/\" class=\"page-number page-numbers\">3<\/a>\n          <a href=\"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/pages\/939\/page\/4\/\" class=\"page-number page-numbers\">4<\/a>\n          <a 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<\/div>\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0944f4e elementor-widget elementor-widget-separator\" data-id=\"0944f4e\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 1\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f455b4 elementor-widget elementor-widget-call_to_action\" data-id=\"6f455b4\" data-element_type=\"widget\" data-widget_type=\"call_to_action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<section class=\"theme-cream1 relative\">\n\t<div class=\"wrapper\">\n\t\t<div data-animate data-animation=\"fade-in-up\" class=\"obi-cta-block\">\n\n\t\t\t<div class=\"obi-cta-block__content\">\n\t\t\t\t<h2 class=\"mt3 t2 center uppercase font-bold\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tthe future belongs to those who\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1 font-wide-semibold\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tstart early\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg viewbox=\"0 0 53 61\" fill=\"none\">\n\t<path d=\"M19.5745 19.0959C19.3483 18.8252 18.9603 18.7564 18.6548 18.9328C18.3493 19.1091 18.2149 19.4796 18.3361 19.8108L23.1677 33.0081C23.4038 33.6531 23.2099 34.377 22.6828 34.8176L11.9 43.8309C11.6293 44.0572 11.5605 44.4452 11.7369 44.7507C11.9133 45.0561 12.2837 45.1906 12.6149 45.0693L25.8122 40.2378C26.4572 40.0016 27.1811 40.1956 27.6217 40.7226L36.6351 51.5055C36.8613 51.7761 37.2493 51.8449 37.5548 51.6686C37.8603 51.4922 37.9947 51.1217 37.8734 50.7905L33.0419 37.5933C32.8057 36.9482 32.9997 36.2243 33.5268 35.7838L44.3096 26.7704C44.5802 26.5442 44.649 26.1561 44.4727 25.8507C44.2963 25.5452 43.9259 25.4108 43.5946 25.532L30.3974 30.3636C29.7523 30.5997 29.0284 30.4058 28.5879 29.8787L19.5745 19.0959Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M31.0694 4.12106C30.8432 3.85043 30.4552 3.78163 30.1497 3.958C29.8442 4.13436 29.7098 4.50482 29.8311 4.83604L32.0465 10.8874C32.2474 11.4362 32.0824 12.052 31.634 12.4268L26.6897 16.5597C26.4191 16.786 26.3503 17.174 26.5266 17.4795C26.703 17.7849 27.0735 17.9194 27.4047 17.7981L33.456 15.5827C34.0048 15.3818 34.6207 15.5468 34.9955 15.9952L39.1284 20.9395C39.3546 21.2101 39.7426 21.2789 40.0481 21.1025C40.3536 20.9262 40.488 20.5557 40.3668 20.2245L38.1513 14.1731C37.9504 13.6244 38.1154 13.0085 38.5638 12.6337L43.5081 8.5008C43.7787 8.27458 43.8475 7.88654 43.6712 7.58107C43.4948 7.2756 43.1244 7.14116 42.7931 7.26242L36.7418 9.47783C36.193 9.67874 35.5772 9.51373 35.2024 9.06535L31.0694 4.12106Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n\t<path d=\"M6.01809 11.2218C5.79187 10.9512 5.40383 10.8824 5.09836 11.0587C4.79289 11.2351 4.65845 11.6056 4.77971 11.9368L6.30279 16.097C6.40802 16.3845 6.32159 16.7071 6.08673 16.9034L2.68758 19.7447C2.41695 19.9709 2.34815 20.359 2.52452 20.6645C2.70088 20.9699 3.07133 21.1044 3.40256 20.9831L7.56281 19.46C7.85026 19.3548 8.17283 19.4412 8.36915 19.6761L11.2105 23.0752C11.4367 23.3459 11.8248 23.4147 12.1302 23.2383C12.4357 23.0619 12.5701 22.6915 12.4489 22.3603L10.9258 18.2C10.8206 17.9126 10.907 17.59 11.1419 17.3937L14.541 14.5523C14.8116 14.3261 14.8804 13.9381 14.7041 13.6326C14.5277 13.3271 14.1573 13.1927 13.826 13.3139L9.66578 14.837C9.37833 14.9423 9.05575 14.8558 8.85943 14.621L6.01809 11.2218Z\" fill=\"white\" stroke=\"#FF6B3C\" stroke-width=\"1.45154\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"block mb1\">\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t(especially at our side)\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"obi-cta-block__cta\">\n\t\t\t\t\t<a href=\"https:\/\/obypay.com\/en\/contact\/\" class=\"btn btn--solid-white\">\n\trequest a demo\n<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a28485 elementor-widget elementor-widget-separator\" data-id=\"4a28485\" data-element_type=\"widget\" data-widget_type=\"separator.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div data-theme=\"cream1\" class=\"obi-separator\" style=\"--top: var(--x-cream1);--bottom: var(--x-cream1);--size: 2\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le blog D\u00e9couvrez un concentr\u00e9 de conseils et news pour toujours avoir une longueur d\u2019avance. Guide pratique 12 minutes Segmenter avec les tags clients : passer des campagnes \u00ab\u00a0blast\u00a0\u00bb aux envois vraiment cibl\u00e9s Vous vous demandez comment am\u00e9liorer la performance de vos campagnes SMS &#038; emails ? La r\u00e9ponse se trouve d\u00e9j\u00e0 dans votre CRM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"class_list":["post-939","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/pages\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":27,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/pages\/939\/revisions"}],"predecessor-version":[{"id":13809,"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/pages\/939\/revisions\/13809"}],"wp:attachment":[{"href":"https:\/\/obypay.com\/en\/wp-json\/wp\/v2\/media?parent=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}